In order to seek a win-win situation, Wanda Commercial Management West Region held the 2024 Brand Development Conference
On March 6, the "Xiangxin 2024 Create a Win-Win" Brand Development Conference of Wanda Business Management Group West District Company was held in Xi’an.
Government leaders, partner representatives and a number of brand representatives attended the scene. Wanda Commercial Management West District Chengdu, Chongqing, Xi’an, Guiyang, Lanzhou, Urumqi 6 city companies jointly unveiled 101 projects to discuss market changes and seek industry development. More than 100 media focused strongly and broadcast the whole process live on the Wanda Smart Business Platform. Wanda Commercial Management West District’s influence once again broke through the circle.
The conference was unprecedented and created a number of proud data. The participating brands responded enthusiastically, with a total of nearly 2,000 customers and more than 1,200 brands. On the day of the event alone, the exposure of the whole network reached nearly 6 million people, and the number of online live broadcast viewers was nearly 450,000.
"In 2023, it is called the’consumption boosting year ‘, and it is not the’year of shock, labor pains, consolidation and revitalization’ of the industry!" Mr. Pan Tao Nan, President of Wanda Commercial Management West, said in his speech, "Wanda has done its part to start a new journey in 2024. In terms of expansion and development, brand investment, marketing operations and other aspects, we will comprehensively seek new changes, embrace new changes, study new customer groups, meet new needs, and create new experiences!"
insist
Communication and mutual trust, innovation and win-win, wisdom leadership
"Going out, please come in" is an important strategy for Wanda Commercial Management West District to deeply communicate and cooperate with brands in 2023. By sharing resources and creating opportunities, it will achieve more than 1,000 well-known brands at home and abroad in 2023; in 2024, it will continue to implement the "going out, please come in" strategy, and further refine the three-level linkage communication mechanism between regions, city companies and squares, expand cooperation opportunities, timely feedback business information, and empower the square to improve its performance.
At this meeting, a total of four awards were awarded to cooperative brands: the Emerging Growth Award, the Gold Sales Award, the Innovative Marketing Award, and the Close Cooperation Award.
Mr. Shao Yongli, Vice President of Wanda Commercial Management West District and General Manager of Investment Promotion Center, introduced: "In 2024, the West District will iterate from the three dimensions of’creating a new brand portfolio matrix, realizing the rapid development of the brand across regions, and achieving urban trend and fashion landmarks’, and deeply integrate with the brand to achieve high-quality development."
The newly born Wanda Smart Commerce in 2023 has given wings to the new process of Wanda brand cooperation. It is the first commercial Internet B2B platform in the country that integrates online and offline operations. Based on Wanda’s leading commercial database in the business management industry, it makes efficient and accurate decisions for complex business operations and management through AI algorithm capabilities and big data analytics processing technology. It not only empowers Wanda Plaza to digitally attract investment internally, but also provides brand merchants with location selection, rental shops, store opening, and operation of all scenarios. Continuously empower brands in four aspects: scale expansion, improvement of operational efficiency, reduction of operating costs, and improvement of service quality. For specific empowering means, Wanda Smart Commerce also launched at the meeting"Intelligent site selection services, merchant value-added services, on-site operation efficiency"The three major escort services fully assist the brand in opening stores and continuously escort the brand’s growth.
Wanda Smart Commerce has attracted the attention of over 6 million users, established nearly 1,000 service ecological partners, and provided 10 million online services to merchants. With the help of Wanda Smart Commerce’s data guidance, Wanda Plaza in the West District will also attract a large number of consumer favorite brands in 2023. The total number of leading brands in the West District increased by 16.1%, of which the first brand increased by more than 28.8%. With the opportunity of this development conference, Wanda Smart Commerce brand franchise business was awarded and Zhizhen Cooperation Award was awarded to 8 brands.
Marketing resources linkage super cooperation
Super brands achieve super explosion
Mr. Zhang Jie, Vice President and General Manager of the Operation Center of Wanda Commercial Management West District, interpreted the "Super Brand Plan" exclusively planned by the West District for the guests, "We aim to serve the MediaTek brand, open up Wanda’s global marketing resources, and promote the explosion of store performance. Wanda Plaza uses the four core marketing resources of’traffic matrix, resource platform, super IP, and space scene ‘to graft the exclusive discounts, new products/explosions, IP activities, and stars/flash mobs of super brands to form a super cooperation and achieve a super explosion in traffic, sales, and volume!"
Since the systematic promotion of the super brand plan in 2023, 78 brand-specific exchange meetings have been organized, deeply linking 25 key brands, helping TGP, Bosideng, Jordan, Anta, KFC and other brands achieve good performance growth.
Professional operation helps asset appreciation
Full-chain asset-light services open up new opportunities for value
"With professional operation, we help assets increase in value." This is Wanda’s development vision. As the world’s largest business management service provider, Wanda provides asset-light management services for various projects in different development stages. From the pre-planning stage to the operation management stage, it establishes a professional service system for the whole business chain. Based on the combination of urban big data analytics and operation data, AI algorithms are added to realize intelligent location selection, professional planning and design, efficient investment placement, intelligent operation management, and Customer relationship management.
In 2023, after the recovery from the epidemic, Wanda Commercial Management West District opened 10 Wanda plazas with remarkable results. "In 2024, Wanda Commercial Management West District will focus more on the light asset development of Wanda Plaza. In addition to expanding the layout of blank cities, it will also put the quality of operation and increase profits in the first place, improve the quality and income of cooperative projects, and achieve win-win results with local governments, cooperative enterprises, and business brands," said Mr. Guo Yanshen, vice president of Wanda Commercial Management West District and general manager of the development center.
At the conference, a win-win development award was also awarded to high-quality asset-light partners.
Wanda Smart Business
Solve the worries of merchants
At the scene, Mr. Wang Shuai, Deputy General Manager of Human Resources Center and General Manager of Recruitment Department of Wanda Business Management Group, also gave a detailed introduction to Wanda Smart Commerce’s newly launched digital recruitment product for merchant employees "Instant Duty". This product provides intelligent solutions for merchant recruitment and job search, opening up a new pattern of "smart business + talent recruitment".
From brand cooperation, super brand planning to smart business and asset-light operation, Wanda’s continuous evolution and innovation reflect its determination to continue to lead the industry, and it is also a warm embrace and positive response to the rapid changes in the consumer market.
This will also continue in a series of "new" plans in Wanda West this year – brand improvement plan, brand rejuvenation plan, "Pamper +" service improvement plan, super brand plan, marketing circle plan, emotional value plan, starting from the needs of a new generation of young people, with "new" as the core, creativity first, in the field of brand, marketing, development, intelligence and other areas of comprehensive renewal, so that the square out of the circle, to help the brand break the circle.
To create a win-win situation, I believe that in the close co-creation of Wanda Commercial Management West District and brand partners, we will create a win-win situation again and again, and will continue to innovate the industry standards, fully undertake and successfully lead the change of consumer demand.