Building cars for the rise of ＂national cars＂, Geely has been full of China’s hopes for 30 years
In October 2016, it ushered in a major moment of its 30th anniversary. The achievements made in these years are obvious to all. It has made outstanding achievements in various aspects such as styling design, power configuration, and technological quality. Sales have remained high for a long time, winning unanimous praise from consumers.
As a pure Chinese brand enterprise, it has now established a firm foothold in the domestic and foreign markets. With brilliant achievements, the manufacturing spirit of excellence and the courage to keep your word and do what you say, it will become a strong "China".
"Three generations" strive for excellence, and will be more refined in the future
The company started in 1986, officially entered the industry in 1997, and this year marks its 30th anniversary. Today, it has gone through three generations: from the first generation of products, to the second generation of products, and then to the newly launched third generation products. In other words, it has entered the "era of boutique cars 3.0".
Like other domestic brands, they also began to rely on "price wars" to fight the world. While lowering the grade of domestic cars, they also trapped themselves in a vicious circle of "high matching and low price", which brought huge pressure to the cost control and income of the enterprise. Later, they resolutely broke through the price war and focused on building the quality, which was the first quality created under the background of the company’s strategic transformation. Later, the flagship cars of quality such as,,, and so on were born, which suddenly made them stand out among domestic car companies.
CEO Zeng said: "The key to opening the market door is the product, a good product can open a large market; the key to spreading a product is that good users can open the hearts of one consumer after another." The obsession with quality is evident. The future car market will inevitably be a market for quality competition, and those who strive for quality will inevitably have an advantage in the future.
"Those who are confident are strong", full of Chinese feelings
Often advertised as "confident people are strong", which is not only the confidence of technology and the brand itself, but more importantly, the confidence of Chinese culture, which contains full Chinese feelings. For a long time, the people and enterprises of our country have not been very confident in their own culture, and many Chinese companies have dubbed foreign names for the convenience of marketing. However, the cultural vision of "good luck" in China for thousands of years as the name of the company, such as,, etc. are also derived from Chinese culture.
In addition to confidence and love for Chinese culture, "also contains the desire to revitalize Chinese culture through industry. I have always been very enthusiastic about the public welfare undertakings of the motherland, conveying full positive energy. Tornado ravaged Yancheng, Huayan Temple rescue team walked on the front line of disaster relief, and the sponsored Huayan Charity Foundation responded quickly. On Children’s Day on June 1, Huayan Charity Foundation donated 300 sets of love desks, sending love to children in mountainous areas. An important debut was at the donation ceremony of" Han Hong Love Hundred People Aid Gan ", donating 30 brand new vehicles to" Han Hong Love · Hundred People Aid Gan "as" special vehicles for medical inspection ".
It is not difficult to see the responsibility and cultural responsibility of a pure Chinese enterprise.
Building cars for the rise of "China"
It is undeniable that China is not a "powerful country" so far, and China still needs the unremitting efforts and struggles of countless people with lofty ideals.
Building cars for the rise of "China", a calm old driver who adheres to "actions speak louder than words" will of course not boast to the outside world like this, but it is not difficult to see the ambitious ambition from some of the "words and deeds" and outstanding achievements. As early as May 18 this year, the official WeChat released a photo of its car and China’s J-10 fighter jet, and played the slogan "Confident China Made". The birth of the J-10 represents a new level of Chinese fighter design, which is a kind of pride for the whole nation. The purpose and ambition of publishing a photo with the J-10 are self-evident.
Wave Fan Views: 30A year full of Chinese hope
Over the past 30 years, it has achieved amazing results in the domestic industry, and sales have been high. It is often "there is a market without a car", which has won the recognition of consumers and the people. It has this strength. Take the initiative to break through the "price war" in a timely manner, focus on products, strive to create quality, and strive for excellence. Have such a spirit. When others are obsessed with marketing, they are busy with public welfare undertakings. When others are obsessed with foreign names to win attention, they are obsessed with the cultural vision of China for thousands of years. Have such feelings!
Today, China is in a stage of rapid development, and China is also moving towards the world step by step. As a representative of this development trend, it is more likely to make a difference in the process of building a "powerful country". Let’s wait and see!