Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is fierce. The only standard air suspension within 300,000 yuan +CDC.

　　In the current auto market of "volume price and volume configuration", the only smart air suspension +CDC electromagnetic shock absorption system comes standard within 300,000 yuan, and the newly listed Star Road Star Era ES is once again rolled up to the ceiling.

　　As the first pure electric vehicle of Xingtu new energy product series "Xing Ji Yuan", a high-end brand of Chery Group, on December 20th, the ultra-comfortable and long-life smart car Xing Ji Yuan ES was launched globally. The new car was launched in five versions: the standard battery life version of Air with 400V high-voltage platform was 225,800 yuan, the standard battery life version of Plus was 235,800 yuan, and the long battery life version of Max with 800V high-voltage platform was 269,800 yuan and Max+ long battery life version.

　　The Star Age ES, which combines Chery’s 26-year car-building strength and many black technologies, shows its strong strength in challenging similar models in five dimensions: space, safety, energy consumption, comfort and intelligence. It is the first model of iFLYTEK Spark Cognitive Model, and it is also an innovation of Chery’s technology, system and user concept, which has reached new heights in terms of driving quality, intelligent network connection and product performance.

　　Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said, "We want Xingtu to become Chery’s ‘ BBA’ , become the brand pyramid of Chery Group ‘ Spire ’ , leading the entire Chery brand pyramid towering into the sky! And it is lit with new energy ‘ Spire ’ Help the high-quality development of China Automobile. "

　　Xingjiyuan ES came out at the important moment when Chery Group launched its new energy, which laid the foundation for Xingtu brand to become a new energy, intelligent and high-end brand in China, and brought consumers a smarter, more comfortable and efficient car experience, which is expected to become a new darling and a new benchmark for comfort in the market, thus accelerating Chery’s goal of entering the top ranking of new energy.

　　Five major products strive to create a "super comfortable" subdivision track

　　The birth of a brand often caters to the rise of the times and represents a new value. Starway Star Era closely follows the needs of the times and creates super-comfortable categories. It is necessary to be the first brand to take "super-comfort" as its gene. Starting from the most difficult comfort needs of mainstream groups, from the comfort experience of car space, living space and spiritual space, Star Era ES has changed its life with technology and become a star product of Starway in the "super-comfort" subdivision track.

　　Xingjiyuan ES was born in E0X, a global super-comfortable and high-performance electric platform that Chery Group devoted four years to research and develop. E0X platform brings together the world’s top resources, and it is a platform specially built for electrified track with global standards. The platform is positioned as a global super-comfortable and high-performance electric platform, providing users with "super-comfortable" travel solutions, and interpreting Chery’s redefinition of "new car" with the world’s leading technology system and solid and honest innovative experience, so as to empower the Star Age with the three core values of super-comfortable driving, super-comfortable peace of mind and super-comfortable intelligence.

　　First of all, safety is the guarantee of all technologies. Xingyue ES is equipped with as many as 30 active safety functions. After more than 100 collisions, it simulates more than 30 typical collision scenarios in the collision safety laboratory developed according to the world’s highest five-star safety standard, providing all-round and full-scene safety protection. Especially in terms of battery safety, the "1+8+1" electrical safety standard created by Xingjiyuan ES passed the first domestic electrical safety technical verification system for new energy vehicles with excellent results, and won the "NESTA Six-dimensional Electrical Safety" No.001 certification of China Automobile Center. Second, ultra-low energy consumption, ultra-fast charging and long battery life eliminate user anxiety. Thanks to a complete energy consumption development system with five capabilities of drag reduction, consumption reduction, energy replenishment, efficiency improvement and temperature control, and mastering 56 core technologies of low energy consumption, Xingjiyuan ES has redefined the new standard of power consumption. Up to now, among the 85 electric vehicles with a vehicle length greater than 4.75 meters announced by the Ministry of Industry and Information Technology, Xingjiyuan ES consumes 11.7kWh of electricity per 100 kilometers, which has become a new benchmark for low power consumption. It needs low energy consumption, fast charging and long distance running. Charging for 5 minutes, battery life of 218km, and 30% to 80% energy supplement in 15 minutes. The Max+ long battery life version released this time perfectly solves the user’s anxiety with the longest battery life of 300,000 yuan and 905km.

　　The third is the super comfortable experience. With flat floor, deep design and 70.2% super-competitive space, Xingjiyuan ES has created a six-way transparent large space experience, which is comfortable and free to ride up, down, left and right. In particular, the seating space in the back row is spacious enough, and the passage in the floor is smooth enough to really enjoy the large space in the back row.

　　At the same time, the large flat floor should be equipped with a large island platform, and the design concept of "island platform" should be introduced. A pair of large cup holders, an 8L four-season constant-temperature armrest box and a warm-hearted locker can be used at will. In addition, there are 50W wireless super fast charging, three 60W fast charging interfaces, suede large-size beauty mirror, password glove box and other intimate configurations.

　　Fourth, look at the air suspension, which is one of the important configurations to improve the driving quality of vehicles. In the past, only luxury cars were equipped with it, which was expensive, and usually appeared on BBA models of more than 500,000 to 600,000. However, this time, the whole system of Star Age ES comes standard with IAS intelligent air suspension +CDC electromagnetic vibration reduction system, which is the only model with this system within 300,000. At the same time, the pan/tilt chassis carried by Xingyue ES has four core technologies: cloud architecture, intelligent control chassis (CIC), intelligent power and multi-mode perception. All-round intelligent control jointly creates a world-class driving quality with both comfort and handling. The design of front high-order double wishbone+rear five-bar independent suspension is the core of cloud dynamic architecture, and it is also the basic guarantee for super comfortable driving. In addition, Star Age ES uses a large number of aluminum alloy chassis parts, which reduces the unsprung weight by 25%, further improving the comfort of the pan/tilt chassis, and even in complex road conditions, it can bring users a smooth and stable driving experience.

　　Fifthly, NEP intelligent navigation system is another strength of Xingyue ES. As the first mass-produced smart car in the world, the Lion AI model carried by Xingyue ES is a high-dimensional intelligent interactive brain with full scene, self-learning and evolution. In particular, the smart island of the car machine brings a new interactive experience pioneered by the industry and creates a growing intelligent emotional partner for users. In addition to the super brain, Star Age ES is equipped with Chery’s third-generation NEP intelligent driving, using two NVIDIA DriveOrion chips with a computing power of 508 TOPS and more than 30 high-performance sensing hardware, and finally achieving end-to-end and full scene coverage. Among them, intelligent parking is particularly outstanding, especially in parking service, which can support the distance of 1km as far as possible, and supports the above-ground and underground cross-floor parking, covering more than 80% of the daily parking scenes, so as to realize visible parking to the greatest extent.

　　Improve the user experience in the whole cycle and help increase sales.

　　Huang Zhaogen, general manager of Chery Automobile Marketing Center, revealed that the goal of Xingjiyuan ES is to win the top five position in the 200,000-300,000 pure electric car market next year and hit the top three. Star Age ES will not only make great efforts in product strength, but also make all-dimensional progress in high-end services, perfect channels and ultimate rights and interests.

　　Star Age reached the systematic layout of channels first. By the end of 2023, there were more than 300 stores nationwide. In 2024, there will be more than 460 stores in Xingjiyuan nationwide, providing users with a thoughtful service network and providing a full-scene, full-touch and intelligent high-end service experience. Starway’s high-end service experience is also accelerating, and high-end services such as "double-network repair", "quality lunch", "exquisite car wash" and "door-to-door pick-up and delivery" are widely praised by users. Adhering to the initial intention of "born for users", Star Age will provide users with the industry’s first lifetime warranty service for the whole vehicle, including the three-electric system and air suspension. At the same time, there are sincere high-end services such as lifelong OTA, remote diagnosis support, road rescue, and all-round service package. Chery’s promise of "Science and Technology Man" is real.

　　In addition, Star Age will comprehensively lay out the construction of energy system to create a user experience of "more comfortable commuting and zero anxiety when traveling". In 2024, more than 120 brand stations will be built around 28 core cities, and enough over-filled piles will be matched according to the digital site selection ability. Perfect energy network layout will help new energy vehicles to build new infrastructure and meet users’ diversified energy demand. Outside the brand station, more than 300 Xingjiyuan marketing stores will be equipped with charging facilities to provide users with more comfortable charging services. At the same time, Xingtu Xingyu will access more than 500,000 public charging piles, covering the core urban and rural areas and along the expressway. With the smarter charging map and Star Age App, users can feel the whole journey of zero anxiety travel life that can be found, pushed, navigated and paid.

　　Star Map Star Era should be a global brand, but also a globally recognized luxury brand. Star Map Star Era ES carries the mission of Chery’s brand, which also indicates that Chery’s new energy strategy has officially entered a new stage of development. (Text/wuyue Map/Chery)