Dongfeng is popular with mixed MPV, can Xinghai V9 cross the ＂Na Pianhai＂？
China Economic News Network (Xing Rui)From "niche" to "mass", MPV market has never been so strongly concerned by users as it is today, and independent brands have never been so crazy about exporting products as it is today.
On April 18th, Dongfeng released a brand-new energy sequence — — Popular xinghai. Its first luxury new energy flagship MPV popular Xinghai V9 has also started global pre-sale, with the pre-sale price starting from 199,900 yuan, providing five different configuration versions of two sequences of "Chinese knot" and "Qingyun ladder" for users to choose from.
Popular in "Xinghai"
"We can confidently say that we achieved the goal of electrification one year ahead of schedule." Lin Changbo, general manager of Dongfeng Liuzhou Automobile Co., Ltd. said.
In November 2022, Dongfeng Fengxing officially released the new energy strategy — — The "Photosynthesis Future" plan declares that Dongfeng will fully deploy the new energy track. According to the plan, Dongfeng Fengxing plans to realize 100% electrification within three years, stop production of fuel vehicles within five years, and become the mainstream brand of new energy that young people in China like in 2025.
Lin Changbo said that "popular Xinghai" is a masterpiece under the wave of Dongfeng’s popularity to accelerate the transformation of new energy. "As a new energy map of the Group ‘ Innovative experimental field ’ Dongfeng is popular with actions to accelerate into a new era of new energy. "
The debut of the popular Xinghai has brought a strong impact on the market. In the field of science and technology, the popular Xinghai is supported by innovative technology in four dimensions: power, chassis, safety and intelligence, and a number of "pioneering" and "starting" technologies have also reached the top of the industry.
In addition to the first luxury new energy flagship MPV— — In addition to the popular Xinghai V9, a pure electric car with the lowest wind resistance of 0.191Cd in development and verification — The popular Xinghai S7 will also make its debut at the Beijing Auto Show.
Lin Changbo said that Dongfeng Fengxing has set up a special technical team of more than 1,000 people in the early stage of the project. Until 2030, it will continue to invest 20 billion yuan to build the core competitiveness of new energy and continue to bring new energy products that are more in line with users’ expectations.
Looking forward to the future, Dongfeng Fengxing plans to launch 13 brand-new products by 2025, covering pure electric, hybrid and extended-range all-power vehicles, meeting the diversified needs of users in all directions and writing a new chapter in new energy vehicles.
Light up "Xinghai"
As the first model of Xinghai, the popular Xinghai V9 provides a full-scene smart travel plan for mainstream families with six core highlights: extremely beautiful design, extremely comfortable, extremely intelligent technology, extremely powerful power, extremely stable and safe.
In terms of modeling, the popular Xinghai V9 adopts the unique connotation of Chinese romance and traditional design language in China, and creates a double front face design of Chinese knot and Qingyun ladder.
In terms of spatial layout, the popular Xinghai V9 provides the "Supreme First Class" in the front row, the "Variety Entertainment"+"12-way adjustable luxury aviation seats" in the second row and the only "sinking design" in the third row. In the two-person mode, the popular Xinghai V9 has a maximum trunk volume of 2,792 L, which can meet the ultimate space demand.
In terms of power, the popular Xinghai V9 is equipped with Mach 1.5TD hybrid high-efficiency engine, which has strong power and high thermal efficiency, and has the longest CLTC comprehensive battery life of its class of 1300km. In addition, its pure battery life can reach 200km, and it can be powered by oil and electricity.
In terms of intelligent driving, the popular Xinghai V9 achieves high-quality companionship with high-level intelligent driving assistance system and intelligent entertainment interactive experience system. Including practical lane keeping and lane departure warning functions, high-speed NOA navigation functions and so on. The 41-inch intelligent ultra-clear triple screen brings a pleasant driving experience, and the long journey is no longer boring.
In terms of safety, the popular Xinghai V9 is also fully armed. The key parts of the car body are protected by 1500MPa ultra-high strength steel, and the structural strength of the armor battery package far exceeds the industry standard.
The person in charge of Dongfeng popular marketing said, "Popular Xinghai V9 has created a sense of value of 300,000 mainstream luxury MPV with its leading product strength."
Grasp the tuyere tightly
Xinghai V9 officially opened the global synchronous pre-sale, covering more than 80 countries on 6 continents. Lin Changbo said that the global synchronous pre-sale opened a precedent for Dongfeng’s popularity and became an important engine for Dongfeng’s popular new energy sequence to enter the international stage and popular brands to accelerate global development.
Judging from the industry situation, the popular Xinghai V9 has entered the domestic new energy MPV market, especially the mixed MPV market. With the addition of Tengshi D9, Lantu Dreamer and other products, this market segment has expanded rapidly.
In 2023, the retail sales volume of domestic MPV market reached 1.093 million vehicles, up 15.9% year-on-year, and the growth rate led the three major market segments and exceeded the industry’s growth rate of 5.6%. Among them, the new energy MPV is the main contributor, with a cumulative sales volume of 245,000 vehicles, a year-on-year increase of 177.3%. As an important branch of new energy, the sales volume of plug-in MPV reached 164,000, up 400% year-on-year.The market performance of hybrid MPV proves the great potential of this market.
The entry of popular Xinghai is like giving Dongfeng Fengxing a shot in the arm, which will not only improve the brand image, but also give a strong guarantee for the annual sales.