Excellence goes further, three major upgrades help RAV4 expand its strength
Thirty years ago, SUVs were still a symbol of off-road and hard-core, with a single application scenario and could not meet the travel needs of most users. But with the official mass production of Toyota’s first-generation RAV4 in 1994, the definition of RAV4 "Recreational Active Vehiclewith 4-wheel drive" and the off-road model concept that takes into account the city really made people realize the value of SUV models. For example, SUVs have better handling experience and economy than previous SUVs, as well as more interior space and off-road performance than cars, allowing users to experience a new field of SUVs that can enjoy driving pleasure in both cities and suburbs, which is now what we call – urban SUVs.
RAV4 Rongfang is not only the pioneer of urban SUVs around the world, but also the leader of urban SUVs. In the long river of time, RAV4 Rongfang’s 28-year model iteration, each generation of models can lead the development trend of the urban SUV market with the inheritance of the model concept and the continuous leap in the value of the model. Today, RAV4 Rongfang 2022 "goes beyond itself" and goes further on excellence. Through "wild upgrade", "color upgrade" and "configuration upgrade", it brings a new urban SUV travel experience to users who desire all-round hardcore strength.
RAV4 released in 2022, a step further on excellence
First of all, in terms of design, in order to further meet consumers’ pursuit of hard-nosed off-road style, RAV4 Rongfang 2022 models have added an off-road appearance kit for the 2.0L four-wheel drive version, including a more three-dimensional front/rear bumper guard, increased width and non-metallic wheel eyebrows with square texture design in the central part, as well as a new dark gray wheel paint and a cool black exterior mirror cover.
Specifically, the redesigned front and rear bumper guards change the original inward concave shape to a square three-dimensional shape that protrudes outward, which has great visual impact. And the sharper lines and corners make the RAV4 Rongfang 2022 model further strengthen the hard-style atmosphere on the original basis. In order to meet users’ demands for a hard-style off-road sense, the RAV4 Rongfang 2022 non-metallic wheel eyebrows have increased the width on the basis of the original design, making it more visually robust and powerful. At the same time, a square texture design is added to the middle part of the wheel eyebrow, which enhances the rugged sense of the model and also has exquisite design details, which is enough to highlight the user’s ultimate taste. More design elements are integrated into the body design. It has added non-metallic door trim, which not only enhances the sense of stiffness, but also protects the body from the impact of sand and gravel branches in harsh road environments. At the same time, the RAV4 Rongfang 2022 has launched a new dark gray wheel hub paint, which is more delicate than the previous smoked black paint. With the new cool black exterior rearview mirror, it can create a more advanced visual sense, atmospheric dynamic, and better reflect the user’s exquisite taste.
While the off-road style of the appearance has been improved, the interior design of the RAV4 Rongfang 2022 has also been further strengthened. In order to further create a hard-edged off-road atmosphere, the RAV4 Rongfang 2022 has carried out new thinking in the materials, textures and color schemes of the interior. The newly added off-road style advanced seats use a more off-road and textured high-grade fur material in the contact with the human body, and are embellished with diamond-shaped suture textures to make the off-road atmosphere of the interior more intense. At the same time, in terms of details, the new car interior dashboard, armrest box, and door guard stitches are all made of more wild and personalized colors, highlighting the interior texture while allowing you to feel the off-road atmosphere the moment you open the door.
In the 28-year history of RAV4, it is not enough to defeat successive competitors, but also to accurately understand market trends and changes in consumer demand. For this, FAW Toyota is well aware of its importance. Every time the RAV4 is changed and replaced in the Chinese car market, it can directly address the pain points of consumers’ needs. Today, the arrival of the RAV4 Rongfang 2022 model is also based on user requests. For example, the expansion of the range of two-color body options is an upgrade made by FAW Toyota after listening to user requests to fully respect each user’s unique insights into personality and taste. At the same time, the new car also provides users with up to 7 monochromes (Moyuan Black, Platinum White, Platinum Bronze Metallic, Titanium Gray, Paris Red, Interstellar Blue, Milan Khaki), among which, Interstellar Blue is a new color scheme. In addition, there are 3 kinds of double-color (Platinum White/Moyuan Black, Titanium Gray/Moyuan Black, Milan Khaki/Titanium Gray) to make the car life more colorful.
In terms of configuration, the upgrade of RAV4 Rongfang 2022 also revolves around the improvement of user requests. For example, the new car is upgraded to an automatic folding external rearview mirror on the basis of the original electric folding external rearview mirror of the old model, and the parking radar system is added to some models. The improvement of the configuration can provide more convenience for daily travel. In addition, the new car also adds a kick sensing function on the basis of the original electric tailgate configuration, which highlights the sense of technology and allows more users to experience the charm of technological configuration.
With all-round strength, create a model of value
Since the birth of the fifth-generation new RAV4 Rongfang, the RAV4 Rongfang family models have leapfrogged the TNGA-K platform with a higher level, the same as flagship models such as Asian Dragon and Lexus ES. At the height of the K platform, the product power of RAV4 Rongfang has been comprehensively improved, and it has been further strengthened in product quality, driving texture, technology configuration and other aspects, bringing consumers a different urban SUV experience. Inheriting the genetic advantages of the TNGA-K platform, RAV4 Rongfang also has product value beyond the same level. No matter whether it is the combination of TNGA 2.0L DYNAMIC FORCE engine power and fuel consumption, the TNGA 2.5L dual-engine hybrid power system (THS ⅱ) with an expedition range of 1000 kilometers on a tank of fuel, or the three rare four-wheel drive systems of the same class, they all demonstrate the all-round strength of the city SUV.
Since the launch of the first generation of models in 1994, RAV4 Rongfang has maintained the outstanding attitude of a leader in each generation of models, winning the global SUV sales title from 2018 to 2021, and won the most fuel-efficient SUV in "CONSUMER REPORT" in 2018, the top ten interiors of Ward in 2019, the 2019-2020 CAR OF THE YEAR JAPAN Model of the Year Award, E-NCAP, IIHS test highest rating and other industry awards. In April 2020, RAV4 Rongfang ushered in a highlight moment when the global cumulative sales exceeded 10 million units. Since entering the Chinese market in 2009, the cumulative sales volume has also exceeded 1.11 million. Today, RAV4 Rongfang 2022 has once again "crossed its own", whether it is the design of the appearance and interior, the further enrichment of the body color, or the increase of practical configuration, it is based on the accurate insight and value of user requests, which has realized the leap of product value again, providing more users with a colorful travel experience beyond the previous city SUV.
In order to allow users to enjoy the all-round strength brought by the city SUV pioneer at will, FAW Toyota has also prepared multiple gifts for the majority of users, and there are more abundant and affordable financial policies to choose from. For example, if you buy a car now, you can enjoy rich and flexible financial policies such as 2-year "0" interest rate and low interest rate; replacement users can also enjoy a replacement subsidy of up to 7,000 yuan; and you can get soft hands on solar film and extended warranty limited gift packages. In addition, if you buy a 2.0L fuel version now, you will also enjoy a subsidy of halving the purchase tax. Want to easily enjoy the all-round strength of the RAV4 Rongfang 2022 model? Then now is the best time!