Named ＂Tengshi＂ BYD／Daimler Joint Venture Brand Release

　　[Information] On March 30, 2012, Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT), a joint venture established by Automobile Co., Ltd. and Daimler according to the 50:50 investment, officially released its brand-new automobile brand.TengshiThe English name is DENZA..At the same time,The brand slogan "EV the Future"Also officially released. This brand-new brand is the first automobile brand focusing on new energy in China. The first model of the new brand will be officially unveiled in 2013.

● Brand meaning:

　◆ Brand

　　DENZA comes from the transliteration of the Chinese name Tengshi, which means "Tengshi, electric future", expressing the general trend of taking off with the help of the integration of resources of both sides and the rise of electric vehicles in China and the world.

　◆ Logo

　　Tengshi brand logo adopts a circular design, with a hollow three-dimensional shape in the middle part, and forms a design similar to water droplets as a whole. The blue of water droplets is the blue of technology and the blue of the future, which reflects the brand’s environmental protection vision of pursuing purity and nature. The closed shape shows that the two parties of the joint venture join hands to care for nature and environment, devote themselves to the cause of electric vehicles and practice environmental responsibility.

　◆ Slogan

　　"EV the Future" will also be the brand slogan of DENZA Tengshi, which will drive the future by electricity and express DENZA Tengshi’s market confidence and determination for electric vehicles.

● Memorabilia of the Joint Venture Company:

　　◆ On March 2, 2010, BYD officially signed a memorandum of understanding with Daimler. The two parties will set up a new joint venture company BDNT(BYD Daimler New Technology) with a share ratio of 50:50, and the company will cooperate in the field of electric vehicles and other parts. (Related article: Click to enter)

　　May 27th, 2010: BYD and Daimler formally signed a joint venture agreement. The main contents of the agreement are as follows: Daimler and BYD will develop a new type of electric vehicle according to the specific needs of the China market; The new car will be sold under a new brand jointly created and owned by Daimler and BYD; In addition, a technology center will be established in China to develop, design and test this new electric vehicle. (Related article: Click to enter)

　　◆ On July 30th, 2010, BYD and Daimler Company held the listing ceremony of "Shenzhen BYD Daimler New Technology Co., Ltd." at BYD Shenzhen Pingshan Base. The CEO is Lian Yubo, deputy director of BYD Co., Ltd.. (Related article: Click to enter)

　　◆ On March 3, 2011, BYD Daimler Electric Vehicle Joint Venture Company obtained the business license.

　　◆ On March 30th, 2012, BYD Daimler New Technology Co., Ltd. (BDNT) officially released its brand-new automobile brand "DENZA".

The official website of Tengshi Brand has been opened, click here to view it.

● Future products:

　　The first model of the joint venture brand is code-named "GOLF" in BYD, which consists of G(Green), O(Oxygen), L(Light) and F(Friendship). It is disclosed that the basic mode of cooperation between BYD and Daimler is that the design team of Daimler leads the design of shape, body and chassis, while BYD is responsible for developing the electric drive system.

"spy photos of the first product of the joint venture company"

　　The appearance and interior spy photos we obtained show that this car is similar to the current style. In fact, Mercedes-Benz B-Class car is not the first time to appear as a new energy vehicle. As early as a few years ago, Mercedes-Benz B-Class car has appeared as a fuel cell vehicle of Mercedes-Benz.

"spy photos of the first product of the joint venture company"

　　In terms of power, this car is equipped with a power system from. In Wang Chuanfu’s words, "It is far more advanced than E6 in both technology and design."This car will be officially released at the Beijing Auto Show later and will be launched in 2013.We will introduce more details to you next. (Text/car home Wang Yin)

　　Read more:

　　In April, BYD/Daimler electric vehicle interior exposure was released.
　　//www.autohome.com.cn/news/201203/313072.html

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