China’s movies have been marketized for 20 years, and domestic animation is not limited to Nezha!
Special feature of 1905 film network Looking at domestic animated films,
"Bears haunt" series and "White Snake" series and many other ingenious works.
A banner with unique oriental characteristics was erected.
Looking back on the 20-year process of film marketization in China,
The beautiful scenery of domestic animated films,
Always occupy an important position.
From the middle and late 1990s to the beginning of this century,
When foreign animated films flood into China.
On the other hand, China’s animation industry is difficult to make a breakthrough and fall into a downturn.
Until it was released nationwide in 1999,
And made 25 million at the box office,
It opened the door to the revival of domestic animated films.
Lotus Lantern was an animated film with the highest investment and the longest length in China at that time.
The role is dubbed by powerful actors such as,,,, and so on.
At the same time, the film also introduced computer special effects technology.
To some extent, it has inspired the development trend of domestic animated films.
After entering the new century,
Support policies for domestic original animation have been introduced one after another.
By establishing a national animation industry research base,
Exempt from relevant enterprise income tax,
Require TV stations to increase animation broadcast time, set up animation columns,
And measures such as setting up animation specialty in major colleges and universities.
Actively support domestic animation industry.
In 2005,
Created a precedent for three-dimensional animation in China,
Although the market is not satisfactory,
But it began to cultivate top CG production talents in China.
In recent years, Ne Zha’s Return of the Great Sage on the Journey to the West
It is the outbreak of this group of 3D animated film practitioners who have been dormant for nearly 20 years.
In the seven or eight years since 2005,
A series of works such as Pleasant Goat and Big Big Wolf, Bears Come and Go.
Have cultivated the audience base through cartoons.
Since 2009,
"Pleasant Goat" released a big movie in the Spring Festival for seven consecutive years.
"Bullshit" became the first domestic animated film with a box office of over 100 million.
And won the 13th China Film Watch Award for Excellent Cartoon.
Since 2014,
"Bears haunt" has been launched continuously in the Spring Festival.
Xiong Bing, Fantasy Space, Primitive Times, Returning to the Mainland, etc.
The cumulative box office of eight big movies exceeded 4.2 billion yuan.
Become the best-performing series of animated films in the market.
In 2015,
The Return of the Great Sage of Journey to the West, which took 8 years to polish and produce.
Won the box office champion of domestic animated films with a box office of nearly 1 billion.
It has become a new "turning point" of Guoman industry.
The classic stories that are deeply rooted in people’s hearts cooperate with the 3D special effects that are popular all over the world.
Coupled with the martial arts design with oriental charm,
This film makes domestic animation get rid of the stereotype of younger age.
Gradually face a more aging population.
Then,
wait for
Guoman boutiques have emerged one after another.
In 2019,
Ne Zha scored 5.035 billion at the box office.
Refreshed the set in 2016.
The box office record of animated films in China mainland market is the highest,
And ranks fourth in the box office of China Film History.
Become a milestone in the creation of domestic animated films.
The film is bold and innovative on the basis of classics.
Tell a familiar, fresh, passionate and touching "China Story".
Deconstruction that keeps pace with the times, realistic scenes, exquisite CG quality,
Audio-visual enjoyment brought by high-end digital technology and smart character expressions,
Hold up a declaration of "My life is up to me" for domestic animation.
Throughout 2015,
Six of the annual box office winners of animated films in China are domestic films.
Among them, "The Return of the Great Sage of Journey to the West" Ne Zha.
Legend of Deification’s White Snake 2: The Green Snake Robbed.
All four novels belong to myths and legends.
It contains distinctive oriental characteristics.
IP with domestic characteristics
It is very popular in China film market.
By combing the phenomenal animated films in recent years, we can find that,
Their audience presents
The trend of "parent-child viewing as the basic disk and young audience as the increment".
This year’s bold "attack" on science fiction themes,
In addition to funny family fun, it also incorporates elements such as aliens and high technology.
It has achieved progress in the content and form of domestic young cartoons.
Therefore, it attracted a group of adult audiences.
At present, "Big Fish Begonia 2" and so on
Many exciting domestic animated films are being made.
I believe that in the near future,
Domestic animated films will surely find their own way out.
Become a magic weapon to help China to become a film power.