New Baojun Yueye Plus： Intelligent driving experience upgrade, non-professional cross-country racer.

[ITBEAR] In today’s automobile market, derivative models have become the "fragrant cakes" for car companies to make profits. Both Volkswagen’s two-car strategy and the family product layout of Mercedes-Benz and Audi reflect the strategy of deriving a variety of models from a basic frame to meet the needs of different consumers. Under this trend, Baojun brand has also launched two "sub-models", Yueye and Yueye Plus, with the intention of taking a slice of the market segment.

Yue, as a small model of Baojun, has been on the market for more than a year. After the initial test of the market, its sales volume gradually returned to rationality, and at present, it can only maintain the sales performance of hundreds of units per month. Compared with Tiffany Ting, Yueye Plus, with larger size and higher positioning, has shown a more stable sales trend. Since its listing in April this year, its average monthly sales have remained at the level of 7800 units. Although it is not amazing, it has also occupied a place for Baojun brand in the market segment.

Recently, Baojun brand officially revealed the relevant information of the new Yueye Plus. It is reported that the overall design of the new car will be consistent with the current model, but a series of optimizations and adjustments will be made in details. The styling style of the new car is still young and urbanized. At the same time, a cross-country front bumper is added under the front of the car, and a practical luggage rack is equipped on the roof. The addition of these design elements will undoubtedly further enhance the visual appeal and practicality of the new car.

The newer Yueye Plus also has a big improvement in intelligent driving. According to the official, the new car will be equipped with the latest Lingmu Intelligent Driving 2.0 Max system, which adopts the industry-leading strong visual mapping scheme, which can effectively improve the safety performance of the vehicle. The introduction of this technology will undoubtedly provide consumers with a more secure and convenient driving experience.

However, for the new Yueye Plus, the challenges it faces are still not small. In the increasingly competitive automobile market, how to stand out by its own product advantages will become the key to its better market performance in the future. And consumers’ understanding and acceptance of the concept of "light cross-country tide play" will also have an important impact on their sales.