(Original title: [Original] Reading and Creating Finance Morning Meeting 〡 Shenzhen’s economy continued to recover from January to October. Vanke A plans to issue CMBS with no more than 1.435 billion yuan.)

[Shenzhen Economic News Network]

Shenzhen held a conference to accelerate the promotion of new industrialization, pioneering and innovating.

On November 28th, our city held a conference on accelerating new industrialization, thoroughly studied and implemented the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era and the spirit of the 20th Party Congress, comprehensively implemented the important exposition of the Supreme Leader’s General Secretary on new industrialization and the spirit of the National Conference on Promoting New Industrialization, thoroughly studied and implemented the series of important speeches and important instructions of the Supreme Leader’s General Secretary on Guangdong and Shenzhen, implemented the "1310" specific deployment of the provincial party committee and the requirements of relevant provincial meetings, and made research and deployment on the promotion of new industrialization in our city at present and in the future.

Shenzhen: In the first 10 months, the total retail sales of social consumer goods in the city was 856.309 billion yuan, up 7.3% year-on-year.

According to statistics from Shenzhen, from January to October, the total retail sales of social consumer goods in the city was 856.309 billion yuan, up 7.3% year-on-year. In terms of consumption types, retail sales of goods increased by 6.5%; Catering revenue increased by 14.8%. Online retail sales continued to grow rapidly, and the retail sales of goods realized by units above designated size through the Internet increased by 26.4%.

Shenzhen: In the first 10 months, the city’s fixed assets investment increased by 13.7% year-on-year.

According to Shenzhen statistics, from January to October, the city’s fixed assets investment increased by 13.7% year-on-year. By industry, investment in the secondary industry increased by 50.5%, and investment in the tertiary industry increased by 6.3%. Among them, industrial investment grew strongly, with an increase of 50.3%. In terms of fields, manufacturing investment played a significant role, increasing by 63.2%; Investment in real estate development increased by 14.5%. Investment in high-tech industries was active, and investment in high-tech manufacturing increased by 71.3%, of which investment in electronic and communication equipment manufacturing increased by 72.0%. Investment in social fields increased rapidly, among which investment in culture, sports and entertainment increased by 45.1%, and investment in public management, social security and social organizations increased by 39.9%.

Shenzhen: In the first 10 months, the added value of industrial enterprises above designated size increased by 4.8% year on year.

According to statistics from Shenzhen, from January to October, the added value of industrial enterprises above designated size increased by 4.8% year-on-year, 0.6 percentage points faster than the previous three quarters. In terms of industry categories, the added value of mining, manufacturing, electricity, thermal gas and water production and supply industries above designated size increased by 0.9%, 4.2% and 19.1% respectively. Among the major industry categories, the added value of the automobile manufacturing industry above designated size increased by 59.3%, the power and heat production and supply industries increased by 15.5%, and the special equipment manufacturing industry increased by 10.5%. The output of major high-tech products continued to grow rapidly, among which the output of new energy vehicles and service robots increased by 117.7% and 34.3% respectively.

Shenzhen Municipal People’s Government signed a strategic cooperation agreement with China FAW Group Co., Ltd.

On November 28th, Shenzhen Municipal People’s Government and China FAW Group Co., Ltd. signed a strategic cooperation agreement in Shenzhen. According to the agreement, the two sides will carry out strategic cooperation in key areas such as forward-looking research and development, automobile going to sea and ecological construction around the major strategy of serving the country, and jointly build a new generation of world-class automobile cities and world-class automobile enterprises.

28 deep enterprises with "unique skills" appeared in the first chain Expo.

ZTE, Huada Gene, Yi Yatong … On the 28th, the first China International Supply Chain Promotion Expo opened in Beijing. In this world’s first national-level exhibition with the theme of supply chain, 28 enterprises from Shenzhen participated in the exhibition, made a wonderful appearance, seized the new opportunity of sharing the global supply chain industry chain, and played a new movement of "chain" connecting with the world.

2022 ESG information disclosure quality achievements of listed companies in Shenzhen were officially released.

On November 28th, 2022 Shenzhen listed company ESG information disclosure quality achievement conference was held in New Media Building. According to the research report, the ESG disclosure of listed companies in Shenzhen needs to be improved. In 2022, nearly 60% of listed companies in Shenzhen did not disclose ESG reports. Due to the continuous upgrading of ESG supervision of the Hong Kong Stock Exchange, the Hong Kong stock market has become one of the most stringent ESG supervision markets in the world, and its ESG disclosure rate is nearly 80%.

The scale of cultural industry in Guangdong-Hong Kong-Macao Greater Bay Area exceeds 2 trillion yuan.

On November 28th, "2023 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference (Guangzhou, Guangdong) was held. At the meeting, the Research Report on Investment Trend of Cultural Industries in Guangdong-Hong Kong-Macao Greater Bay Area in 2023 was released. The "Report" pointed out that the scale of Guangdong-Hong Kong-Macao Greater Bay Area’s cultural industry exceeds 2 trillion yuan, and there are nearly 10,000 cultural enterprises above designated size. The integration with technology and finance has become the most important direction of cultural industry; In addition, the investment and financing market of cultural industries in Greater Bay Area is full of vitality, and the investment and financing of enterprises related to cultural and intellectual creation are the most popular, and the popularity of new concepts such as Meta Universe and AIGC is rising.

The main line of the deep-middle channel runs through

At 10: 15 on November 28th, with the completion of the last ballast concrete pouring, the submarine immersed tube tunnel of the deep middle passage, a major national project under construction by Guangdong Communications Group, was completed, which also means that the main line of the highly anticipated Guangdong-Hong Kong-Macao Greater Bay Area core transportation hub project was completed.

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[Deep Enterprise Dynamics]

Huawei has invited four smart car selection cooperative car companies to invest in the joint venture company, and the car companies are evaluating and preparing.

Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said that Huawei had issued an invitation for equity opening to Cyrus, Chery, Jianghuai and BAIC, and hoped that China FAW Group would join. Yu Chengdong said that Huawei has three cooperation modes in automobile business, one is parts mode, the other is Huawei HI mode, the other is intelligent car selection mode, and the third is the deepest cooperation mode. Yu Chengdong has previously said that Huawei will still lead the technology research and development direction in the new joint venture company, and the partners of Huawei’s smart car selection business will join the joint venture company one after another in the future.

Huawei Terminal: The number of M9 bookings in the world has exceeded 33,000.

Huawei Terminal: The unlisted M9 has become popular, and the booking volume has exceeded 33,000 units, which will be officially released in December. The scheduled quantity of Zhijie S7 has now exceeded 20,000 units.

Vanke A: It is planned to issue CMBS of no more than RMB 1.435 billion.

Vanke A (000002) announced on the evening of November 28th that it planned to launch the business of commercial real estate mortgage-backed securities (CMBS), and on November 27th, 2023, it obtained a letter of no objection from Shenzhen Stock Exchange. The total scale of this issue of CMBS does not exceed 1.435 billion yuan, and the term does not exceed 18 years.

Gemei: its subsidiary, Indonesia Qingmeibang Park, has obtained the enterprise license of Indonesia Bonded Zone.

Gemme (002340) announced on the evening of November 28th that PT.QMB NEW ENERGY MATERIALS (hereinafter referred to as "Green Metersbonwe"), a holding subsidiary of the company, recently received the decision of the finance minister issued by the Ministry of Finance of Indonesia (hereinafter referred to as "Indonesia") to determine the Green Metersbonwe Park in IMIP Park, Morowali County, Central Sulawesi Province, Indonesia as a bonded area and grant the enterprise license in the bonded area.

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[Domestic Financial News]

Li Qiang put forward four proposals on deepening international cooperation in industrial chain and supply chain.

Premier Li Qiang of the State Council attended the opening ceremony of the first China International Supply Chain Promotion Expo and the Global Supply Chain Innovation and Development Forum, and delivered a keynote speech. Li Qiang put forward four proposals on deepening international cooperation in industrial chain and supply chain. First, jointly build a safe and stable industrial chain and supply chain; The second is to jointly build a smooth and efficient industrial chain supply chain; The third is to jointly build an open and inclusive industrial chain supply chain; The fourth is to jointly build a mutually beneficial and win-win industrial chain supply chain.

The National Development and Reform Commission solicited opinions: actively support qualified franchise projects to issue REITs.

The National Development and Reform Commission (NDRC) publicly solicited the opinions of the Measures for the Administration of Franchising of Infrastructure and Public Utilities (Revised Draft for Comment). The opinion draft proposes to actively support qualified franchise projects to issue real estate investment trusts (REITs) in the infrastructure sector. Encourage qualified franchised project companies to carry out structured financing and issue project income bills, real estate trust asset-backed bills and asset securitization products.

Two departments organized to declare the demonstration project of central financial support for the development of inclusive childcare services in 2023.

The General Office of the Ministry of Finance and the General Office of the National Health and Wellness Commission recently issued a notice on organizing the application for the demonstration project of the development of inclusive nursery services supported by the central government in 2023, focusing on alleviating the problem of people’s "difficulties in entering kindergartens", reducing the burden of people’s "expensive kindergartens" and enhancing their confidence in "good kindergartens".

A number of banks will intensively convene housing enterprises to discuss.

Recently, three banks have convened housing enterprises to discuss. A few days ago, Bank of Communications, China Construction Bank and Zheshang Bank held talks with a number of real estate enterprises to exchange cooperation between banks and enterprises to promote the stable and healthy development of the real estate market. A TOP10 real estate enterprise said that a number of banks will hold symposiums with some real estate enterprises next, on the one hand, it will convey the spirit of the regulatory authorities, on the other hand, it will also have the taste of research, or prepare for how to carry out financing support for real estate enterprises in the future.

The release of a new generation of general-purpose processors independently developed by China

On 28th, a new generation of domestic CPU-Godson 3A6000 was released in Beijing. According to reports, Godson 3A6000 adopts the instruction system and architecture independently designed by China, without relying on any foreign authorized technology. It is a new generation of general-purpose processor independently developed and controlled by China, and can run various cross-platform applications to meet various large-scale and complex desktop application scenarios. At the same time, Loongson 2P0500, the printer master control chip, is also launched, which is the first printer master control chip based on autonomous instruction system in China.

Beijing: Report illegal use of medical insurance funds, with a maximum reward of 200,000 yuan.

On November 28th, the Beijing Municipal Bureau of Medical Insurance and the Municipal Finance Bureau jointly issued the Detailed Rules for the Implementation of Rewards for Reporting Illegal Use of Medical Insurance Funds in Beijing, which raised the maximum reward standard for reporting from 100,000 yuan to 200,000 yuan, and the minimum reward standard from 200 yuan to 500 yuan, and included all reports on illegal use of medical insurance funds in the reward scope.

No more than 2.8 yuan per square meter! Guangzhou, Guangdong defines the guiding price of property fees.

On November 28th, Guangzhou Development and Reform Commission of Guangdong Province and other departments issued a notice to divide the property services into five levels, with the first level being the highest level. For residential buildings with elevators, the first-class service charges 2.8 yuan per square meter, and the fifth-class service charges 0.9 yuan per square meter.

Shanxi Securities was initiated a self-discipline investigation for allegedly interfering with the issuance pricing.

According to official website, China Association of Interbank Market Dealers, according to the information reflected by market institutions, Shanxi Securities Co., Ltd. is suspected of interfering with the issuance pricing and affecting the market order in the issuance of related debt financing instruments. According to the Rules of Self-discipline in the Inter-bank Bond Market, the Dealers Association initiated a self-discipline investigation on Shanxi Securities Co., Ltd.

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[International Financial News]

OPEC+has not yet reached an agreement on the dispute over production quotas of African oil-producing countries.

On November 28th, delegates said that OPEC+had not made progress on the deadlock of oil production quotas in African member countries. Some representatives said that the deadlock may not be broken before the OPEC+meeting scheduled for November 30, and the meeting may need to be further postponed.

Russia may ban rice exports in the first half of 2024.

According to the Interfax news agency, Russia may ban rice exports in the first half of 2024.

The book loss of bonds held by the Bank of Japan soared to $71 billion, a 20-year high.

The semi-annual financial report released by the Bank of Japan on Tuesday showed that in the last six months, the floating losses of bonds held by the Bank of Japan hit a record high. As of the end of September, the book loss of these assets was 10.5 trillion yen (US$ 70.7 billion), the biggest loss since fiscal year 2004. This is more than six times higher than the loss of 157 billion yen in the previous fiscal year.

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[trading tips Today]

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Source: reading and creating financial integration

Wen | Value Institute

On February 25th, Beijing time, Keep, which had been rumored by IPO for many times before, finally formally submitted a prospectus to the Hong Kong Stock Exchange, sprinting for the "first share of Internet fitness".

Keep, which was founded in 2014, is still very young, but in many dimensions, it has indeed reached the stage where listing must be considered.

According to Tianyancha data, Keep has completed eight rounds of financing since its establishment. The latest round of financing was completed in January last year with a $360 million round of financing, which was led by Softbank Vision Fund. In the list of shareholders in previous rounds of financing, there are many top institutions such as Gaoyou Capital, Tencent, Times Capital, GGV ggv capital, Wuyuan Capital and Goldman Sachs.

After eight rounds of financing and a long period of commercialization exploration, Keep should give shareholders a good explanation, and IPO is an inevitable choice.

However, according to the data disclosed in the prospectus, the losses for many years, the high marketing cost and the unopened commercialization path have all laid hidden dangers for its IPO prospects.

More importantly, behind the bloody listing of Keep, the heat of the entire Internet fitness track has dropped and the mid-waist platform has struggled to survive, which makes us worry about the future of this "expired outlet".

Judging from the exposed prospectus, the advantages and disadvantages of Keep are obvious.

According to the value institute,The advantages of Keep are mainly reflected in two aspects: first, the user scale and market share are significantly ahead of competitors, and second, the diversified revenue structure, but the disadvantage is that the losses are still increasing.

• Advantage 1: the monthly living scale and market share are leading.

The data shows that Keep, whether it is MAU, cumulative users or subscription members, dominates the vertical field of Internet fitness, and the above indicators are still growing.

According to the prospectus, the average number of monthly users of Keep in the first three quarters of 2021 was as high as 41.75 million, which was significantly better than the 29.7 million and 34.4 million in 2019 and 2020, but it dropped slightly in the fourth quarter, and the monthly users in that quarter were only 28.94 million.

From the growth curve, there was an outbreak from the end of 2019 to the first half of 2020, which was closely related to the spread of the epidemic. According to the report of Bida Data, the number of users of many Internet sports and fitness apps has increased during the epidemic. In 2020, the number of cloud fitness users reached 261 million, which also set a record in recent years. In the second quarter of 2020, the most brilliant year of Keep, the number of monthly users surged by 10 million year-on-year, an increase of 48%.

From the MAU change curve after the outbreak in 2020, the Keep user retention rate is not bad. In the first three quarters of 2021, MAU kept growing month-on-month and year-on-year, and the monthly living scale in the fourth quarter was more than 3 million higher than that in the same period of 2020.

Behind the high growth rate, Keep’s membership conversion rate has also maintained a good growth momentum. The data shows that the average number of monthly subscription members increased from 375,000 in the first quarter of 2019 to 3.193 million in the fourth quarter of last year, and the membership penetration rate increased from 6.4% in 2020 to 9.5% in the fourth quarter of last year.

According to the statistics of third-party organizations, the cumulative number of Keep users has exceeded 300 million, which is hard to compete in the Internet sports and fitness platform. From the perspective of occupancy rate, according to the survey of burning knowledge consulting, 70.1% of the fitness people in China know the Keep mobile application, and the net recommendation value of Keep in domestic fitness apps is also the highest.

It can be said that at this stage, users are the most precious wealth of Keep.

• Advantage 2: The revenue structure is increasingly rich.

Secondly, Keep has also built three business segments, namely, own-brand products, subscribed members and online paid content, advertisements and other services, which enriched its revenue structure.

Judging from the information disclosed in the prospectus, the revenue of private brand products accounts for the highest proportion, and the growth rate is also the highest among the three business segments. The data shows that the revenue of Keep private brand products in 2019 and 2020 was 396 million and 636 million respectively, up by 59.7% and 57.2% respectively. In the first three quarters of 2021, the revenue was 639 million, a year-on-year increase of 55.1%, and the revenue accounted for over 57%.

According to the current growth rate, there is not much suspense that the annual revenue will continue to increase by more than 50% in 2021.

In contrast, the revenue growth rate of member subscription and paid content, advertising and other businesses is inferior. The revenue of the former in the first three quarters of 2021 was 380 million, up 32.8% year-on-year, while the latter was 140 million and 12.1%, with no significant progress compared with the same period of last year.

However, judging from a series of operations in the past, Keep seems to be interested in continuing to develop these two business segments, especially the subscription membership and paid content business.

In addition to the abandoned AI-assisted teaching courses, Keep has made many attempts in paid content in the past few years, including expanding the course library, increasing interest and interactivity. Even years ago, Keep tried to explore a wider range of courses such as street dance, jazz dance, diving and skiing.

In the view of the value research institute, Keep is so concerned about the paid content business that it wants to give full play to the potential value of existing users in the final analysis. How to improve the stickiness of 40 million monthly users and make them become their own private domain traffic pool to pay for additional content is the key to determine the success or failure of Keep paid subscription business in the future.

(Image from Keep prospectus)

• Disadvantages: High marketing costs lead to enlarged losses.

However, as mentioned above, the disadvantages of Keep are also obvious:The increase in income does not increase profits, and the net loss continues to increase.

According to the data in the prospectus, the total revenue of Keep in 2019 and 2020 was 663 million and 1.107 billion respectively, and it was 1.159 billion in the first three quarters of 2021, while the adjusted net losses in the same period were 360 million, 106 million and 696 million respectively, with a total loss of nearly 1.2 billion in the past three years.

The continuous enlargement of the loss in the past year is mainly due to the surge in marketing costs.— — From 185 million in the first three quarters of 2020 to 818 million in the same period of 2021, it has directly quadrupled.

The key to Keep’s marketing burning so much money lies in its multi-pronged marketing strategy: whether it is cooperation with KOL, direct advertising on various online and offline, or cross-border marketing with other brands, Keep is willing to spend money. Take KOL advertising cooperation as an example. Keep launched the K-Star Talent Operation Plan last year and directly invested 50 million start-up funds to support creators.

The crazy marketing war is inseparable from the word competition.

According to the value institute,Behind the crazy growth of Keep marketing cost, we can see that the deteriorating environment of the domestic Internet fitness industry has become fierce competition among various platforms.

　

Keep, the head platform that occupies the vast majority of the market share, is still mired in losses, and the difficulties of the second-and third-tier platforms such as Glutton, Yuedong Circle, Candy Bean and Buduoduo, which are located in the lower reaches of the food chain, are self-evident.

From the historical data, the first wave of the domestic Internet fitness market broke out in 2014-2015, which was also the initial stage of the establishment of Keep. According to statistics from Talking Data, in 2014, the total number of domestic mobile health management users on iOS and Android systems was 120 million, and in December of that year, the number of users increased by 113.4% year-on-year.

However, with the continuous emergence of competing products and the high overlap of business models, the internet fitness market, which was in the ascendant, is becoming "red sea" day by day. Up to now, the value research institute believes that the whole market faces two major problems:Homogeneity and external competition have intensified.

On the one hand, the self-operated commodity business, as the main revenue pillar, has natural defects such as high cost and high supply chain pressure, while the paid content business with higher gross profit is caught in a serious homogenization dilemma.

Taking the running course as an example, the four apps, Glutton, Music Power, Yuedong Circle and Nike+, are almost the same in terms of GPS positioning function, page setting, sports data analysis template, additional running music and real-life mode. Lack of differentiation means that the attraction to users is reduced, and user resources will inevitably be diluted by several competing products.

(Image from Zhongguancun Online)

From this point of view, the early emergence of Keep has a lot to do with its abandonment of traditional sports modes such as running, cycling, walking and mountaineering, and the development of a large number of aerobic fitness courses to get out of the differentiated route. However, with the passage of time, the same script is repeated again: Glug, Yuedong circle have made great efforts to develop fitness courses, and the differentiated advantages of Keep are no longer obvious.

On the other hand, the rise of social fitness modes such as short videos and live grass planting has also eroded the share of vertical apps such as Keep to some extent.

Liu Dong, vice president of Keep, once said in an interview that over 80% of Internet fitness APP users are attracted by live courses. In this context, the biggest competitors of Keep, Goo Dong and other fitness apps are not each other, but video platforms such as bilibili, Tik Tok and Aauto Quicker. For example, Pamela, Han Xiaosi and other bilibili up owners, who were popular all over the network last year, pried away many Keep users.

As of press time, Pamela has 7.38 million fans in bilibili, and the number of single videos easily exceeds 100,000, and there are not a few videos over one million. Han Xiaosi AprilHan, who has more courses, has also accumulated 2.787 million fans, and the maximum video playback volume has reached 3 million+.

For these rising external strengths, Keep tries to adopt the strategy of "introducing them if they can’t beat them". At present, it has cooperated with Han Xiaosi and Pamela to develop several fitness courses. But the problem is,The value of IP is not in Keep itself, but in the hands of these hot up owners, the crux of the decline of Keep’s own content differentiation advantage and the low popularity of coaches’ personal IP has not been cured.

(Han Xiaosi and other fitness up main videos have a considerable amount of playback, and the pictures are taken from bilibili)

Under this double pressure, the decline of the Internet fitness market is also visible to the naked eye.

According to the report of Bida Consulting Data Center, since reaching the peak of 92.1% in 2015, the growth rate of active users of domestic sports and fitness apps has been declining all the way, and it has dropped to around 34% in 2018, and it has not improved much in the following years.

According to the observation of the Value Research Institute, except for the head platform Keep, the living conditions of platforms such as Glug, Yuedong Circle and Le Dongli are not ideal.

In 2018, it also pressed Keep and Hey, and the Yuedong Circle, which has the largest monthly user scale of sports and fitness apps, has not completed any financing for four years. According to the interface news report, Elantra World, the parent company of Elantra Circle, is operating at a loss in 2020, and its net profit in the first three quarters of 2021 is less than 10 million. At the time when the wind broke out in 2014, the Yuedong circle was a high-quality target that giants such as Tencent and Xiaomi competed for.

In December last year, Lisheng Racing entered the Yuedong Circle at a price of 177 million, holding 25% of the shares. However, it’s hard to welcome new capital, and Elantra has to face severe "performance gambling": according to the agreement, Elantra World needs to achieve net profit targets of not less than 18.5 million, 28.5 million and 53 million respectively in 2022-2024, otherwise it needs to compensate Lisheng Racing.

In the foreseeable future, the business of Yuedong Circle will still face tremendous pressure.

　

However, for the Internet fitness industry that has encountered many challenges, the Value Research Institute believes that the outside world should still have patience and hope. After all, the market has not disappeared and the market still has potential.

In August last year, the planning document of the National Fitness Program (2021-2025) issued by the relevant departments mentioned that the digital transformation of the sports industry should be promoted in the next five years, and efforts should be made to provide the society with intelligent services for national fitness.

From the perspective of policy orientation, the Internet fitness platform headed by Keep is still on the cusp of the times, and the market potential has not been fully released.For this batch of Internet fitness platforms, the most important thing now is to realize commercialization and establish their own moat as soon as possible.

In fact, Keep tried to adjust its business model in order to explore commercial transformation a long time ago.

In 2019, because the financing progress was not smooth, the Keep strong man who encountered the capital chain crisis cut off new businesses with high input and low output, such as AI and light food distribution, and put resources back in the advantageous business.

Keep, which is likely to become the "first internet sports fitness stock", has more urgent pressure to realize commercialization, and its series of attempts are also a template worthy of reference for other competing products.

• Explore offline consumption scenarios

First of all, Keep still hasn’t given up the exploration of offline fitness scenes. After Keepland’s early experiments failed, it recently began to try a new joint development model.

The value research institute observed that since the second half of last year, Keep has made many organizational restructuring and business optimization, all of which are in preparation for re-launching the offline scene.

Among them, according to Sina Technology, in the recent round of adjustment, Keep moved the consumer business center to Hangzhou as a whole, and introduced the post of CMO for the first time, reorganizing the two business lines of sports content center and consumer business, aiming at dividing online content and offline content scenes and formulating special development strategies.

On the offline business side, the most noteworthy thing in the near future is undoubtedly that Keepland, which has made a comeback, cooperates with large offline chain gymnasiums such as Ogilvy & Mather Oxygen Chamber, Yuanliyue Fitness and Hummer Fitness to jointly create a "preferred gym" for Keep. According to Keep’s plan, from February 21st this year, all Keepland will be gradually upgraded into preferred gymnasiums, and it is planned to expand the number of stores to 100 in the next year.

The value research institute thinks that Keep, who has suffered a lot in the offline gym business, can choose to cooperate with offline fitness brands such as Ogilvy & Mather, which can play a role in fostering strengths and avoiding weaknesses — —KeepWith the advantages of content development and online operation, offline chain gyms have experience in scene operation and member management, and the cooperation between them can be described as bringing out the best in each other.

According to the data, in the past few years, a large number of offline chain gyms intend to lay out the content industry and strengthen their curriculum research and development capabilities. For example, the Music Carving Movement, which has more than 800 offline stores, acquired the group aerobics brand LOVEFITT, and also launched the original course brand Lovefitt Original. Keep, which has been deeply involved in paid courses for many years, is undoubtedly more competitive than these traditional offline gyms in curriculum development.

• Improve the premium space of fitness hardware products

Secondly, in the sales business of hardware products, Internet fitness platforms such as Keep need to improve quality control, improve sales channels and strengthen the integrated development of content services and hardware services.

In fact, the potential commercial value of Internet fitness APP users is very high, and platforms such as Keep are far from tapping their full potential.

According to the report released by iResearch in July last year, among the users who use smart fitness apps or smart fitness hardware, the users who spend between 2001 and 3000 yuan each year account for the highest proportion, reaching 19%, followed by 16% of 3001-5000 yuan and 13% of 5001-8000 yuan. In contrast, among users who use smart fitness apps and hardware, users who spend less than 45% account for the highest proportion, accounting for 45%, and only 12% spend more than 3,000 yuan.

In other words, Keep’s target users are more willing to spend money on fitness and have higher spending power.

The most direct way to make this group of users spend more money is undoubtedly to provide them with products with higher added value of technology and better quality control.

On the black cat complaint platform, there are more than 5,500 complaints about Keep, many of which are directed at its own hardware products.

Among them, many users complained that "logistics information could not be found, and looking for customer service did not solve the problem", "customer service shirked its responsibility for various reasons, but it was delayed in delivery after the agreed time", pointing to the dereliction of duty of the Keep after-sales team; There are also consumers who complain that the product quality control is not up to standard and there are obvious quality problems.

In Zhihu, "I have bought something in Keep Mall, how about it?" Below this question, there are also a lot of bad reviews. The answer to the question "Yao Xiaoyao" said that the sweatpants he bought would shrink after being washed once. When consulting the customer service, the other party’s attitude was perfunctory and called this a normal phenomenon. Another respondent, "Chen Yixun", directly said "Don’t buy":

"The Brown Bear electronic scale I placed an order on February 21 showed that it was waiting for express delivery on the 26th, but it was not collected on March 3, and the customer service could not find anyone at all. The whole service attitude gives people the feeling of spending money to buy sin. "

Keep can’t be indifferent to these complaints.

(Image from Black Cat Complaint Platform)

In addition, it is necessary to give full play to the advantages of content. In this regard, Peloton, which has been listed in the United States, provides a good reference for Keep.

In the previous report "Peloton, which was contested by Amazon and Nike and lost 80% of its market value, taught Keep a lesson?" In the analysis, P.elotonThe reason why intelligent fitness products can support the ultra-high premium is that their content ecology has contributed a lot.

Generally speaking, Peloton attaches great importance to the integrated development of hardware and software business, and builds its own fitness closed loop: that is, taking treadmills, exercise bicycles and other hardware as carriers, expanding revenue sources while improving user stickiness by providing users with content subscription services.

Keep, which also has a lot of original course content, may draw some inspiration from Peloton’s development model.

• Develop B-end revenue channels such as group classes.

Since the outbreak of the epidemic, professionals have paid more and more attention to health, and enterprises have also paid more and more attention to the health of employees.In this context, it is also the direction that Keep can exert its strength in the future to undertake the group building fitness activities of various enterprises and further develop the employees of these enterprises into their own loyal users.

According to the data, when the epidemic spread in early 2020, 23 enterprises including Dell, Boxma Xiansheng, China Minsheng Bank, Everbright Credit Card, Anta, Link, Hongbulin and New Oriental joined Keep’s interactive alliance plan to encourage their employees to exercise and Keep fit under the guidance of Keep’s customized home sports course.

This cooperation can be seen as the exploration and attempt of Keep on the B side, and there is still a lot of room for development in this market in the future. What Keep needs to do now is to launch more targeted products and courses for B-end customers.

For example, Keepland’s previous fitness group class aimed at the B-end market, providing customized courses for employees, including low-cost fitness-specific guidance nearby. Now, after the cooperation between Keep and the offline gym, the coach and operation team have been further expanded, and it is believed that they will provide support for launching similar services.

　

• Strengthen the ecological construction of live broadcast and build superior IP

Finally, it is necessary for Keep to respond to the problems mentioned above, such as the lack of high-quality IP and live broadcast resources.

According to the data, Keep has tried to build a KOL certification and training system, and has conducted a strict selection mechanism for platform content producers to provide corresponding support for talents and professional creators, including but not limited to traffic support. For example, Keep will display the certification mark in the lower right corner of surrender and KOL’s personal homepage. According to Keep’s content support policy, the author who signed the contract with the platform can also get a certain amount of remuneration every month.

In the view of the value research institute, creating a high-quality KOL and anchor with exclusive Keep is undoubtedly regarded as a preparation for adding paid content services in the future.The data shows that the popularity of paid courses such as Keep Class jointly launched with KOL around 2018 is not low, and it can significantly improve user stickiness and membership conversion rate.

In the future, if we can create explosions KOL and anchors like Pamela and Han Xiaosi, it will definitely be a big plus for Keep’s paid content business.

Everyone knows that Keep is very young, in fact, its founder Wang Ning is even younger — — Born in June 1990, he is only 31 years old. If Keep finally succeeds, the title of "the youngest founder who won the first IPO" will make Wang Ning’s name go down in history.

From entering the online education industry by mistake, to leaving on the eve of the full-scale outbreak of K12 to founding Keep, and then missing the storm of "double reduction" and meeting the window of internet fitness after the outbreak of the epidemic, Wang Ning’s entrepreneurial story is very dramatic at first glance, and it is indispensable for the goddess of luck to come today.

But when it comes to Keep’s entrepreneurial experience, Wang Ning admits that his early work in the ape question bank still brings him a lot of inspiration:

"The products of the question bank have been transformed many times, but each time the transformation speed is very fast and the degree of completion is very high. I now ask the Keep team the same."

Nowadays, in the face of the enlarged losses and the rapidly changing market competition environment, Keep, which sprints for the IPO of Hong Kong stocks, is always considering its own road of commercial transformation. Whether it is to continue to focus on self-operated goods or to launch offline scenes, it is an income-increasing direction that Keep can’t miss in the future, and it also takes time and money to try.

At this time, a start-up team with strong execution and cohesion can play its role.

Although there are still many doubts about the listing prospect of Keep, with the passage of time, perhaps Wang Ning and his team, who have always been flexible and highly executed, can dispel the gloom for potential investors.

In the promotion channel of Hangzhou, car home, we are pleased to announce that the model is being promoted! As a high-profile car, Xingyue L Zhiqing is now selling well in Hangzhou at amazing preferential prices. You will enjoy a maximum discount of 0.7 million, and the minimum starting price is only 152,700. Want to know more about the preferential information of Xingyue L Zhiqing, click "Check the car price" in the quotation form, and strive for a higher discount!

Xingyue L Zhiqing is a stylish and dynamic SUV model. The car adopts a streamlined front face design, and the air intake grille is decorated with exquisite chrome, which shows the luxury and sportiness of the whole car. The body lines are smooth, and the overall style is fashionable and atmospheric, showing a strong sporty atmosphere. The headlights on both sides of the front of the car adopt LED light source, which not only improves the safety of driving at night, but also increases the sense of science and technology of the whole car. The side of the car body adopts smooth line design, which highlights the sense of movement of the car, and the shape of the rear part of the car is simple and atmospheric, which shows the sense of stability of the whole car. On the whole, the design of Xingyue L Zhiqing is fashionable and dynamic, showing the sense of technology and fashion of modern cars, and it is a very attractive SUV model.

As a medium-sized SUV, the body size of Xingyue L Zhiqing is 4795*1895*1689mm, the wheelbase is 2845mm, and the front and rear wheel tracks are 1610 mm.. The body lines are smooth and dynamic, especially the design of the side lines of the car, which highlights its sense of movement. In addition, the front and rear tyre size are both 245/45 R20, and the rim style is fashionable and atmospheric, which adds more domineering and strength to the whole vehicle. At the same time, the tires of Xingyue L Zhiqing also have good grip and handling performance, providing drivers with a more stable and comfortable driving experience.

The interior design of Xingyue L Zhiqing is simple and generous, with a leather steering wheel and leather-like seats, which improves the texture of the whole vehicle. The 12.3-inch central control screen is spacious and clear, equipped with voice recognition control system, which can realize the control of multimedia, navigation, telephone, air conditioning, skylight, window and other functions. The front row is equipped with two USB/Type-C interfaces and a mobile phone wireless charging function, which is convenient for passengers. The main and auxiliary seats can be adjusted back and forth, backrest adjustment, height adjustment and lumbar support. The main driver’s seat can also be heated and ventilated, and the front seats also have electric seat memory function. The rear seats can be tilted in proportion, which increases the flexibility of space.

As a compact SUV, Xingyue L Zhiqing is equipped with a 1.5T 163 horsepower L4 engine with a maximum power of 120kW and a maximum torque of 255 N m. In addition, it also uses a 3-speed DHT gearbox to provide drivers with a smoother shift experience. The excellent performance of this engine and the precise control of the gearbox make Xingyue L Zhiqing have excellent performance in acceleration and driving. Whether on urban roads or highways, it can easily cope with all kinds of road conditions and bring drivers a more comfortable and safe driving experience.

Car home car owners spoke highly of the exterior design of Xingyue L Zhiqing. He mentioned that the appearance design of Xingyue L Zhiqing is unique, showing the consistent style of Geely brand, especially the front face adopts chrome-plated straight waterfall air intake grille and mixed exclusive LOGO logo, showing a dynamic shape. In addition, the side is simple and atmospheric, the waistline of the car body is smooth, and the extended wheel eyebrows add a sense of muscle, making the overall appearance more tough. Moreover, the car paint process is also worth mentioning. For example, the car paint of "Haoyuebai" adopts a four-layer pearlescent paint process, which is dazzling in the sun and enhances the uniqueness of the car body. Generally speaking, the design recognition of Xingyue L Zhiqing is quite high, especially the color of the car body and the atmosphere of the front face are very attractive. If you are interested in the design, you might as well feel the real car yourself and see if it conforms to your aesthetics.

With 20,000 resumes and more than 300 successful people, the elimination rate of such recruitment is staggering.

In fact, this is not a special post or a selection of senior management talents. This may be the "hottest" recruitment threshold in 2021, from Xiaomi Automobile, which just registered on September 1. Lei Jun, the founder, chairman and CEO of Xiaomi Group, personally served as the legal representative of the project, which attracted more attention before the official announcement, perhaps more than when any new force built a car. Xiaomi’s courage and achievements in the past have made the audience consciously raise their imagination of Xiaomi’s car-making, and also created an unprecedented grand occasion after Xiaomi Automobile started recruitment.

As a company that is good at linking users and creating scenes, Xiaomi is often speculated that it can inherit its "black technology" label in the automobile industry. Therefore, when the first batch of 500 self-driving positions of Xiaomi Automobile started recruitment, a large number of resumes poured in from inside and outside the industry, and there was also a wave of application for job transfer inside Xiaomi.

However, judging from the progress, Xiaomi did not choose to be aggressive and rejected the traditional road of "putting on airs first and then optimizing". Xiaomi was very cautious this time, and made clear the demand in recruitment very early, adhering to the strict screening of the route of holding high and playing high.

On the one hand, it is widely popular, and on the other hand, the threshold is extremely high. The gameplay of Xiaomi Automobile seems to be different.

Who wants to join Xiaomi Automobile?

Who want to join Xiaomi car?

In addition to a large number of applications for job transfer within the group, Xiaomi’s car-making has attracted a large number of "young people" in the existing automobile industry. When Xiaomi, as a part of their "youth brand", goes to the car-making industry, attractive salary and greater development opportunities are the biggest temptation conditions for these young people.

In the context of workplace community software, it has become a hot topic to provide the interpolation of Xiaomi car.From the discussion, at present, most of the people who are most interested in joining Xiaomi are from traditional automobile brands, mostly R&D backbones located in technical ports, and the other is from suppliers of technical solutions in the field of autonomous driving.The former hopes to have more display space, while the latter hopes to use Xiaomi to contact the whole layout of the car.

It is understood that as a player who entered the market later, Xiaomi Automobile offered a salary that was generally 20%~30% higher than that in the industry. At the same time, it generously provided options for some positions. Xiaomi Automobile’s bright slogan of "the first batch of investment of 10 billion yuan" attracted a large number of young people who wanted to "fight together" and "have momentum".

In addition to the attractive salary, more importantly, many people regard Xiaomi as the "biggest opportunity for the automobile industry" after the emergence of new car brands. An industry expert told Tiger Sniff,Consumer brands like Xiaomi faced a high entry threshold in the past, but with the maturity and trend change of the industrial chain, Xiaomi chose to enter the market now, and may explore different ways of playing, whether in user operation or product definition. There are a lot of opportunities behind this exploration.

"I missed the new forces to build a car, and I can’t miss Xiaomi again." An anonymous Internet company autopilot software technical backbone told Hu Wei, and he also mentioned that compared with young people who are eager for development opportunities, there are also a large number of middle-aged autobots in the industry trying to get in touch with Xiaomi, mostly leading projects or teams in the original enterprises, but hoping to achieve greater breakthroughs in their careers. Participating in the process of Xiaomi’s car-making is regarded as an important workplace springboard from technology research and development post to management post.

Among the recruitment requirements currently announced by Xiaomi Automobile, Xiaomi’s first recruitment is aimed at the demand of L4-level autonomous driving direction. In addition to technical experts in intelligent driving, it is also attracting highly educated talents in related majors at school.

Xiaomi’s entry point for the automotive industry isI hope that I can start with the software and define the scene driving experience to establish my position in the automobile industry. On the whole, it is a strategy aimed at the future.For young people, this is a good opportunity to overtake in personal accumulation. For people with certain experience and status, this is a good opportunity to get in touch with the future car-making trends and needs in advance.

In order to achieve this goal, it can be predicted that Xiaomi not only needs to recruit software and algorithm engineer, but also needs to recruit hardware engineers and even vehicle teams. The strategy of combining soft and hard, Xiaomi’s success in the mobile phone period, will continue in the matter of building a car.

Xiaomi needs a lot of talents to build a car, but why is it so difficult to get into Xiaomi car?

Why is it so difficult to go to Xiaomi car?

Xiaomi is trying to recreate the success of the mobile phone industry in building a car.

Looking back, when Xiaomi started his business, he first created a unique MIUI. In the process of software exploration, he gradually determined the experience style and hardware requirements of his own products, and then further deepened the hardware, created a Xiaomi mobile phone, and realized the unification of soft and hard combination in the iterative process.

Similarly, when we look at Xiaomi’s cutting into the car-making industry node now, it is very important that the general trend of "software-defined cars" has emerged; Another important trend is that under the background of the spread of B5G, digital twinning technology is expected to be the fastest mature in the field of intelligent driving. It is a way to "virtualize" hardware manufacturing. Through B5G, changes in software can directly affect hardware manufacturing, breaking the obstacles of mutual adaptation of software and hardware in the past, and software development can save a lot of costs for hardware trial and error.

Therefore, if you want to be a "millet autobot",It is not only required to be able to research or accumulate in the field of intelligent driving itself at a high level, to be able to block one or more needs, but also to show a "diversified" vision and support Xiaomi’s strict demand for product form exploration in the early days.

More importantly, Xiaomi itself is a company with deep accumulation in software and hardware. It is widely believed that the linkage with MIUI and Mijia will be one of the core competitiveness of Xiaomi Automobile in the future, which requires Xiaomi Automobile to consider diversity and versatility when recruiting talents. This intersection will further raise the threshold for joining Xiaomi.

This constitutes the core reason of "difficulty in entering Xiaomi". As the "latest force" in building cars, Xiaomi Automobile objectively has the pressure of "making up lessons" as a latecomer. Therefore, behind Xiaomi Automobile’s pursuit of "the top group of people" in the industry, there is also a predictable high-intensity entrepreneurial rhythm, which will objectively make many people who are gearing up to enter Xiaomi re-estimate the intensity of this job.

At present, Xiaomi Automobile belongs to the stage of "the grain and grass have moved, and the people are assembled". Backed by Xiaomi Group, Xiaomi did not have any financial troubles in the early stage of building a car. Therefore, Xiaomi’s strict control over the quality of talents is, to a certain extent, caused by the high demand for the team. This early personnel selection will directly define the next development ability and speed of Xiaomi Automobile, so the threshold seems to be high, which is actually the inevitable result of Xiaomi’s unique development model and target demand.

If you want to join, you still have to figure out what kind of people Xiaomi needs to build a car.

The Dream and Reality of Xiaomi Building a Car

The key to the success or failure of Xiaomi automobile is determined by consumers, which is the trump card of Xiaomi and the core competitiveness that Xiaomi urgently needs to build.

Internally, Xiaomi Group may be at its best.On August 25th, according to the Q2 performance report released by Xiaomi in 2021, the company achieved a total revenue of 87.8 billion yuan, exceeding the market expectation of 85 billion yuan, up 64% year-on-year; The net profit was 6.3 billion, a year-on-year increase of 64%; The net operating cash flow reached 8.284 billion yuan, a year-on-year increase of 111%; Smartphone shipments reached 62.9 million units, ranking second in the world.After the initial success of the high-end strategy of mobile phone impact, Xiaomi has built its own unique business moat at both ends of AIOT and smart phones.

This is also Xiaomi’s courage to shout out that the initial investment is 10 billion yuan, and it is estimated that the investment in the next 10 years will be 10 billion US dollars, which constitutes the biggest support for Xiaomi’s car-making business. With the gradual arrival of this investment, more investment will follow, which allows Xiaomi to obtain a certain security space at the capital level.

Xiaomi has already started to invest in building cars very early. Besides Lei Jun, who is well-known in the automobile industry, invested in Xpeng Motors as an angel investor. In June this year, Xiaomi’s Yangtze River Industry Fund also participated in the lead investment. In the direction of ADAS, there is a deep accumulation of Zongmu technology, which is the first enterprise in the automobile field that Xiaomi has invested in since it announced the establishment of the car. Subsequently, Xiaomi continued to invest in domestic laser radar start-up company Hesai Technology and smart car supply chain solution geometric partners, and Xiaomi invested in automobiles.

On August 25th, Xiaomi Group acquired Shendong Technology, an autonomous driving technology company, with a total transaction amount of about 77.37 million US dollars. After the transaction is completed, Shendong Technology will become a wholly-owned subsidiary of Xiaomi, and Shendong Technology is expected to bring a systematic and seamlessly transplanted research framework and solution capability of a complete set of autonomous driving schemes to Xiaomi.

Starting from high-level automatic driving, relying on B5G ability to link hardware manufacturing, and finally realizing a high-level smart car that combines soft and hard and can link Xiaomi’s intelligent ecology is Xiaomi’s strategic thinking and direction of its own car-making business.

Judging from the current actions of Xiaomi, Xiaomi is cautious and strict in tactics and rapid in strategy. The most critical winner lies in whether the C-end can continue and the high stickiness of consumers, as well as the depth of participation in the process of carbon neutralization. Under the general trend of peak carbon dioxide emissions and carbon neutrality, the direction of millet is accurate.

The biggest difference between Xiaomi and other enterprises is that it is highly viscous and interactive with consumers, and it can be combined with smart home scenes in the future. Compared with the brand of new power that also holds high the banner of "users", Xiaomi may open up more breadth and depth of car-making business to consumers.

Xiaomi’s unique business model and development path often faced a problem of "difficult valuation" in the capital market in the past, which made Xiaomi questioned in the past. However, with the stability of Xiaomi’s existing business and the rapid spread of making cars, Xiaomi’s model began to be accepted by more people.

To put it bluntly, the core of "hard in soft, hard in soft" is actually Xiaomi’s unique way of life: software builds a unique experience and selling point, and high-performance hardware is a commercial measure of Pratt & Whitney and the platform. This unique model value, which is rooted in China market, will be translated more as Xiaomi Automobile deeply participates in the process of manufacturing upgrading and carbon neutrality in China.

The city gate is on fire, and the fish in the pool are affected!

On September 10th, Li Jiaqi’s comments on consumers overturned in the live broadcast room, wave after wave. Although Li Jiaqi later apologized in tears, the heat has not dissipated yet.

As another protagonist in the incident, Hua Xizi, a beauty brand with goods in Li Jiaqi, was caused by a comment made by a consumer in the live broadcast room: Hua Xizi is getting more and more expensive.

Some serious netizens calculated carefully that this eyebrow pencil 1g is equivalent to 1.5g of gold, and quipped that Flower West is more expensive than gold.

Subsequently, Hua Xizi was also sent to the forefront, and public opinion directly baked Hua Xizi on the fire, just like an ant on hot bricks.

Previously, Hua Xizi had been very calm and did not respond to the overwhelming pressure of public opinion.

Xinpinlve Finance thought that Hua Xizi would remain silent, and with the Li Jiaqi rollover event over, he would continue to make a fortune with silence. When the enterprise encounters a public relations crisis, silence is also a common public relations handling method.

01 Hua Xizi apologizes for overturning.

Surprisingly, Hua Xizi sent an apology letter on the official Weibo on September 19th, saying that he sincerely apologized to everyone, and said that he had received great attention from the whole network in the past week, and he was sincere and fearful, and used a very puzzling word: at a loss.

Hua Xizi thought that this letter of apology would be accepted by netizens, and then they would be forgiven. However, what is embarrassing is that this letter of apology overturned, which soon attracted a voice of doubt.

Because Hua Xizi spent half of his apology letter promoting the brand, such as introducing the brand story, emphasizing that he is a China brand, and promoting his good products and good quality.

Many netizens believe that Hua Xizi’s letter of apology lacks sincerity, and it is more like taking the opportunity to market, completely avoiding it, and not answering the questions that the outside world is more concerned about.

The new product strategy sums up a sentence: Hua Xizi, it’s okay not to apologize, but to apologize is even more fierce. From the perspective of corporate public relations, this is an unqualified apology letter.

Founded in 2017, Huaxizi, headquartered in Hangzhou, with the brand concept of "Oriental make-up, using flowers to raise makeup", took only six years to counterattack the development of head players with adult income of more than 4 billion yuan, and the results are worthy of recognition.

Hua Xizi focuses on the concepts of domestic products, national trends and oriental aesthetics, and grasps the traffic password and the golden period of live broadcast with goods. It is also deeply tied with Li Jiaqi. According to statistics, the sales with goods in Li Jiaqi account for 40% of the sales of Hua Xizi Tmall.

It can be said that Hua Xizi can have today’s development achievements and become Li Jiaqi, but now he is accidentally hit by the rollover incident in Li Jiaqi, which can also be said to be a defeat in Li Jiaqi.

From an objective standpoint, Hua Xizi was greatly affected by this incident. He must stand up and honestly face consumers, sincerely apologize, and respond positively to the concerns of netizens, such as the expensive products, why they are expensive, and what kind of experience they can bring to users.

Hua Xizi should use practical actions to dispel consumers’ doubts, regain consumers’ trust, win back market reputation and repair the negative brand reputation.

Domestic beauty brands, including Hua Xizi, have chosen the differentiated play style of small package, small capacity and low price from the very beginning, but today’s domestic beauty brands are getting smaller and smaller, and the price remains the same or the price increases, which is actually a disguised price increase.

Faced with the rising price of raw materials, the upward development of its own brand and commercial returns, Hua Xizi will encounter various problems and accidents in the development process.

New product strategy financial advice, Hua Xizi should constantly optimize the product system, launch high-end series products or brands, and boldly tell consumers that this product is expensive, but it is worth the money.

What else should we pay attention to? ????????????????

However, in the view of New Product Finance, whether it’s the topic that domestic beauty products are becoming more and more expensive caused by the rollover in Li Jiaqi, or what should we pay attention to behind Hua Xizi’s apology for the big rollover? Thinking about what?

*, from the perspective of brand development, it is the only path and growth logic for all China brands, including Hua Xizi, to develop in turn, from China manufacturing to domestic brands and then to China brands.

Made in China is the era of OEM, domestic brands focus on the domestic market, while China brands will accelerate to the world in the future.

Second, from the consumer’s point of view, from low to high, it is product quality (the standard of product qualification), product quality (the standard of both product quality and quality), and corporate brand (brand trust, brand premium and brand value), which corresponds to the fact that consumers are willing to pay the fees corresponding to brand value.

According to Maslow’s hierarchy of needs, people’s needs go up from the bottom of the hierarchy, namely, physiology (food and clothing), safety (job security), social needs (friendship), respect and self-realization.

Nowadays, the consumption demand, consumption psychology and consumption concept of domestic consumers are accelerating the iteration, and the demand is different, but there is one thing in common: consumers are always willing to pay for the goods they think are valuable.

Third, from the commercial development stage, China brands, including domestic beauty cosmetics, are accelerating their rise and competing fiercely in the domestic and international markets.

In the past, made in China and China brands were labeled as cheap, so domestic products should be cheap. Now, with the rise of China brands, high-end brands in China and even luxury brands in China will appear in all walks of life.

Correspondingly, the price of products will naturally rise, and consumers are also changing their cognition at the same time, recognizing the brand value of China from the bottom of their hearts.

According to New Product Finance, China brands should tear off cheap labels, and Huaxizi should live up to their expectations, need brand accumulation, grow for a long time, and stand the market test.

At the same time, the upward development of China brand is also a process of consumer education and cognitive change, and it is a lasting process.

Consumers also need to re-recognize the brand of China, which is constantly breaking through and developing, recognize and recognize that the brand of China is not the same as in the past, and accept higher prices.

Fortunately, China brand is accelerating to win consumer recognition, and there are two representative industry cases.

* A case is the new energy automobile industry. Ideality and Weilai, two new car-making forces, have torn a hole by virtue of their strength, stood out from the crowd and won the recognition of consumers and the market.

The second case is the mobile phone industry. Now Huawei Mate series mobile phones have returned strongly, directly confronting Apple and regaining the market share of high-end mobile phones lost in recent years.

Philip kotler, the father of modern marketing, once said, "Treat people sincerely and serve them honestly". Ye Maozhong, a famous advertising master, once said, "Brand is built around people’s hearts".

In a word, whether it’s Li Jiaqi’s comment on the rollover incident or Hua Xizi’s apology for the rollover incident, the strategy to resolve the crisis is very simple, and the key lies in two words: honesty and people’s heart.

The 2023 Spring Festival box office champion "Man Jiang Hong" appeared in surprise! In the third issue of Meng Detective Case 3, the ancient county town of Man Jiang Hong was highly restored with exquisite scenery. In the film, the characters heptachord (Wang Jiayi), Lvzhu (Jiang Pengyu) and Aquamarine (Xu Jingya) returned to their original shapes, and all the members of Meng Detective Family dressed up in ancient costumes, recreating the dark and strange game scene. From the scene to the people, this program makes people feel like they are in a cinema, and the explosive IP after-sales ability of "Meng Detective 3" has once again been confirmed. In this issue, "Entertaining the Living" is still impressive. # Z.TAO was kissed by a dog # # Naza wrote his favorite name on three pages # and other famous scenes and topics boarded the hot search, attracting netizens to "laugh" online. Since the launch of the third phase of "Meng Detective 3", 1550 people have been harvested. The program will continue to gain insight into the needs of the public with new forms, new contents and new topics, and accompany the audience to grow together.

Every living person is entertained with 800 minds, and the cheating scene of Manjianghong is restored.

As a family entertainment variety, Meng Detective 3 continues to heal the audience with hilarious scenes. In the third program, "entertaining the living" once again "shows its talents", making the audience laugh until the end. In the true and false stories, there are bizarre stories in which Naza wrote the name of the heart-warming boy on three pages and was confessed that night, outrageous experiences in which Sun Honglei fell asleep in a drama performance, and sand sculpture stories in which Z.TAO punched a set of fists in public after being kissed by a dog … No matter whether the story is true or not, there is no doubt about his laughter. In the subsequent exchange of gold coins, Meng Tan’s family was even more intrigued to restore "Man Jiang Hong" with 800 people per capita. Z.TAO tried his best to play the game but accidentally switched to two zeros, and tried to cover up his failure by sophistry, which really made people laugh.

After the launch of "Meng Detective 3", the comprehensive experience brought to the audience has been continuously upgraded, which not only gives full play to the hilarious degree of "Happy Variety" and the output frequency of jokes, but also gives guests more space to play and provides more possibilities for chemical reactions between guests in the setting of decryption links. What’s even more surprising is that this issue of "Meng Detective 3" highly restores the feature film scene of "Man Jiang Hong" and rarely creates a film texture variety. The gloomy horror of the dungeon, the hidden mystery of the restaurant, and the tension and oppression of Wu Guifei (quiet decoration) holding the token and leading the people to move forward quickly all make people feel the resurgence of the Qin government in an immersive way. Even more, Naza, Qian Sun, and heptachord danced for the clue banquet, and the graceful posture of the beautiful women in ancient costumes was eye-opening. Every issue of the "Super Fusion" puzzle has new surprises, which is worth the audience’s expectation.

Spy war in the Republic of China, costume suspense, youth idol, "Meng Detective 3" to create multi-IP after-sales service

From Princess Pearl in the first season and Hidden Corner in the second season, the series "Meng Detective Case" has been known for its ability to restore and adapt the real scene of classic IP since its launch. In the third quarter, "Meng Detective Detective Case" continued to exert its superior IP after-sales ability, and constantly expanded the form and value of IP, based on the audience’s richer sense of content interaction experience. In the first three programs that have been broadcast, we have dabbled in three diversified themes: urban criminal investigation, spy war in the Republic of China and suspense in costume, so as to avoid the fatigue of homogeneous themes and continue to create fresh feelings.

Next Friday, the theme of "Detective 3" will be "Taiwan Province Idol Drama". Not only will there be the reappearance of many classic Taiwanese IP’s, such as Princess Little Sister, Prank Kiss and Smile pasta, but also Taiwanese idol actors who grew up after 80/90, such as Angela Zhang, Joseph Cheng and Ming Dow, will be flying guests and touch your DNA crazily! In addition, the theme of "Annual Partner Contest" 2.0, which was recorded by "Detective 3" last week, attracted the audience of the whole network to watch online with classic movies, games, IP such as Harry Potter, Three Silly Bollywood and the glory of the king, and the cosplay show with the strongest entertainment. The high degree of restoration of the IP role by the Mengtan family and friends in their respective circles also made the audience admire and laugh.

From script killing to talk show, "Meng Detective 3" knows young people best.

"Meng Detective 3" not only has the IP that young people love, but also has the culture that young people love. In 2021, with the popularity of decryption games such as script killing and escape from the secret room, Meng Detective 3, which aims at the new track of detective theme, quickly stood out. With interlocking, thrilling decryption games and immersive scenes, it has won the audience’s love. Recently, "Meng Tan 3" and Beijing Talk Show held a special show "Shuang", which responded to "Meng Tan Kai Hi, Happy Coming" slogan in a way that young people love-one of the most popular cultures at present. There was a lot of laughter at the event. With the skill of the host and talk show actors, Meng Detective 3 conveyed a super-perceived sense of happiness to the audience.

In addition to the talk show, on May 8th, the # Meng Detective 58 Smile Day Happy Plan # initiated by Meng Detective 3, with the help of offline interaction and cooperation with Shougang Extreme Park and Happy Valley Playground, once again built a happy scene. The audience actively punched in the exclusive booth of "Meng Detective 3" in the park, basked around the program, filled with happy smiles, and reached a deep interaction with the program to share a happy life. "Meng Detective 3" and "Happy Variety Show" are well-deserved. The program not only has a deep insight into young people’s preferences, but also gives the audience emotional value, and also strengthens the audience’s sense of participation and belonging in rich interactive forms. Lock in iQiyi every Friday night, and "Meng Detective Case 3" will live up to your expectations.

　　2023Guangzhou Auto Show will be held at11moon17As the grand finale of the domestic auto market every year, major auto companies will show their latest technologies and design concepts, which has always attracted much attention. Today, according to the latest news, we will give you an inventory of what heavy new cars will be available at the Guangzhou Auto Show.

　　Brand new BMWX2

　　Brand new BMWX2It has recently rolled off the production line in its factory in regensburg, Germany, and will be shipped to the global market. According to previous information, the new BMWX2
M35iWill make an appearance11Held in mid-June2023Guangzhou auto show. However, the new BMWX2The family is expected to sell in China as an import, the previous generation BMW Brilliance.X2It has been discontinued in China.

　　brand-newX2Adopting the latest design language of BMW brand, the iconic kidney grille is in line with the family "big brother"X6, and the size has been improved, and the edge lines at the details have become sharper. It is worth noting that the new BMWX2It is also equipped with the newly designed headlight group, inside.LEDThe light strip appears to be thicker "C”Character modeling. In terms of interiors, the new BMWX2Symmetrical layout, equipped with large-size dual screen and BMW’s latestiDrive
nineVehicle system. The sub-instrument platform is designed in a layered way, equipped with a cup holder and a wireless charging panel for mobile phones.

　　In terms of power system, the new BMWX2Provide a variety of choices to meet the needs of different consumers. BMWX2
sDrive20ipick up1.5TEngine and48Volt mild hybrid power system, the comprehensive maximum power is125Kilowatt.X2
M35i xDrivepick up2.0TEngine with maximum power of221KW, even higher in the United States and other markets.233Kilowatt. In addition, the US market also offers aX2
xDrive28iModel, equipped with2.0TEngine with maximum power of241Horse power,0-100kilometre (km)/The hourly acceleration time is6.2Seconds

　　Domestic brand-new Toyota Prado

　　quiet10Toyota Prado, which has been around for years, has finally returned, bringing brand-new features and performance. In terms of appearance, the front face of the new car is a typical off-road vehicle. It is wide and straight, and there are raised thick lines on the hood, which enhances strength. The concave-convex and angular blackened decorative strips and blackened car logo inlay in the lower net make the brand more recognizable. Two huge smoky black headlights wrap the whole body, while the bumper below is a wide sports kit, black air intake grille and air intake, which adds a bit of off-road flavor to this car.

　　Interior, equipped with12.3Inch central control touch screen,2400Keywords watt charging power, multi-directional monitoring,eightVentilate the power seat./Keywords heating, three-zone air conditioning,14loudspeakerJBLSound, using2+3+2Seat layout, the rear seats are laid down, which can form a penetrating space with the trunk.

　　In terms of power, domestic Prado will be adopted.2.4
THybrid oil-electric system, equipped witheight
ATGearbox and full-time four-wheel drive, this series of powertrains are the same as those abroad, with maximum horsepower.243Kilowatt, very strong. In addition, domestic Prado adoptsTNGA-FPlatform, rightGA-FThe suspension was upgraded to enhance the strength and impact resistance of the car body, and the heavy vehicles were specially optimized.

　　Brand new Camry

　　Toyota’s ninth generation Camry will be11Debuted at Guangzhou Auto Show in June, the new car will no longer produce pure fuel version, and will be equipped with intelligent electric hybrid dual-engine system as standard, and has been greatly upgraded in the intelligent cockpit. Combined with the previously exposed new car imaginary map and camouflage spy photos, the ninth-generation Camry is expected to be equipped.GRSports appearance, under the front of the car or equipped with smoked black grille, the main sports atmosphere. We can refer to the design trend of a new generation of crowns for the time being.

　　In terms of power, the ninth-generation Camry will be equipped with Toyota’s latest generation of intelligent electric hybrid dual-engine system, using a newly developed lithium battery, and the volume will be reduced.34%Weight reduction44%. It is expected that the new car will not only improve power output, but also bring better fuel economy.

　　VolvoEM90

　　Volvo Cars recently officially announced that its first pure electric luxury.MPVcar make and model-EM90Has completed the declaration of the Ministry of Industry and Information Technology, and will be11moon12The world premiere was held in China, and the reservation was started simultaneously. This model is Volvo in electric.MPVThe first attempt of the market, with krypton009The models share the same platform, but they have their own characteristics in appearance, interior and performance.

　　Judging from the official preheating map and declaration map,EM90The exterior design continues the style of Volvo family, with unbounded air intake grille on the front face and luminous brand in the center.LOGO, on both sides of the hammer of thor.LEDHeadlights. The side lines of the car body are smooth, and the second half is double.AThe design of the column increases the area of the window and improves the field of vision. The tail also adopts the hammer type of RaytheonLEDTaillight, echoing the front face.

　　In terms of interiors,EM90The center console uses a large-size touch screen, and the steering wheel and dashboard also adopt a fully digital design, which displays rich information. In terms of power,EM90It will be equipped with a dual-motor four-wheel drive system with a maximum power of503Horsepower, maximum torque is770cattle·Rice. Battery capacity is100kWhThe cruising range is expected to exceed800km.EM90Also supports fast charging function,30It can be charged in minutes.80%.

　　TuckiX9

　　TuckiX9As the first in TuckiMPVIts appearance at the Guangzhou Auto Show is undoubtedly a highlight. Its avant-garde modeling and suspended roof design all reflect Tucki’s unique views on future travel. The interior design and intelligent configuration of the new car will be officially announced at the Guangzhou Auto Show.

　　Judging from the information previously exposed, TuckiX9Will be equipped with a rear ceiling screen, and with reference to the front central control screen, the size of this screen should at least exceed.30Compared with many competing products, it will undoubtedly be more attractive. At the same time, this screen also adopts a narrow border design, which is more fashionable and technological in appearance.

　　idealMEGA

　　With Tucki.X9Same, idealMEGAIt is also the first under its brand.MPVCar type It is reported that idealMEGABlind subscription will be opened at Guangzhou Auto Show, which is planned for this year.12Officially listed in June, next yearoneArrive at the store on the month,2Open delivery in June. In terms of price, it is expected that the price of the new car will be50More than ten thousand yuan. idealMEGAIn the idealLBased on the family-style design of the series, the whole front face is more concise, and various design elements are well integrated with the smooth body lines. The slender daytime running lights are equipped on the lower edge of the front windshield, and the split headlights are located on both sides of the front bumper. The whole front of the car seems to be equipped with no lamps, and the shape is quite special.

　　In terms of power, the new car will be equipped with an ideal new one.800VHigh-pressure platform, and starting Contemporary Amperex Technology Co., Limited’s brand-new5CKirin battery, the energy density of this Kirin battery can reach255Wh/kg, can realize the whole vehicle.1000kmEndurance, fast charging power is expected to reach500kW, chargingnineminute30Second rechargefour hundredKilometers, charging12Minute recharge500Kilometers, charging22Minute recharge600Kilometers. At the same time, idealMEGAIt can also be automatically charged by the charging robot to realize non-inductive charging.

　　In addition, it is interesting that it is ideal to have a doctor’s brain hole wide open recently.MEGAA plug-in rear is designed, which can be used as passenger compartment, RV compartment, charging treasure, etc., and even used for "reverse driving". And quickly attracted the attention of LI founder "Li Xiang", who wanted to forward the Weibo and said, "This can be carefully verified".

Comparative literature in three key words

Time:June 25th (Friday) 19:00-21:00.

Location:Tencent conference (ID: 850267852)

Speaker:Zhang Hui (Professor and Doctoral Supervisor, Chinese Department, Peking University)

Taking examples as the guide, this lecture reviews the definitions of comparative literature by Bosnett, Brunel and remarque, and analyzes the uncertainty and interdisciplinary characteristics of this subject. Furthermore, starting from some basic consensus that comparative scholars have formed, this paper deepens and extends the new understanding of "what is comparative literature" around three key words: "leap", "plural" and "the other". At the same time, with the help of the perspectives of Levinas, Muzil and others, the philosophical thinking on comparative problems is further triggered.

The story of a blind girl and a small town in Malay —— A new book sharing meeting of Li Zishu’s Land of Vulgarity

Time:19:00 on June 26th (Saturday)

Location:Hey, Beijing News APP, Weibo, Aauto Quicker, Tik Tok, etc.

Guest:Wang Anyi (writer), Chen Sihe (senior professor of liberal arts and doctoral supervisor of Fudan University), Zhai Yejun (professor of Chinese Department of Zhejiang University) and Li Zishu (writer).

In recent years, Malaysian Chinese literature (referred to as "Malaysian Chinese literature") has gradually entered our field of vision. Li Zishu, the protagonist of this activity and the author of "Vulgar Land", turned the big problem into an obscure obsession from the trivial daily life of dressing and eating through grotesque, delicate and realistic stories from her female perspective. On June 26th, Chen Sihe, a professor at Fudan University, Zhai Yejun, a professor at Zhejiang University, and Li Zishu, a Malaysian writer and author of "Land of Vulgarity", were invited by the Beijing News Book Review Weekly and Cultural Living Room in conjunction with Beijing October Literature and Art Publishing House to talk about Malaysian literature and a story about a blind girl and a small Malay town …

Breakthrough: Recitation and Dialogue Scene 4-International Poetry Nights in Hong Kong Series

Time:20:00 on June 26th (Saturday)

Location:Phoenix net

Guest:Gao Qiao Mu Lang (poet) and Tian Yuan (poet)

Gao Qiao Mulang, born on December 15th, 1937, is one of the most outstanding and prolific male poets, essayists and writers in contemporary Japan. He has more than 30 books of poetry, several prose works, dozens of prose monographs and several important literary awards. In the fourth scene of International Poetry Nights in Hong Kong series, we invited Gao Qiao Mulang to talk with China poet Tian Yuan, and invited musician Zhong Lifeng as the guest performer.

Conceiving and standardizing time: a cross-cultural historical discussion

Time:19:00 on Tuesday, June 29th.

Location:Tencent conference (ID: 203705266, password: 112233)

Guest:Guo Jinsong (postdoctoral fellow, Department of History, Peking University), Li Fupeng (Associate Professor, School of Law, China University of Political Science and Law), Liu Jinyu (Professor, Department of World History, Shanghai Normal University, Professor, Department of Classics, Depot University, USA), Wang Xianhua (Professor, Doctoral Supervisor, Shanghai International Studies University), Wang Yuanchong (Associate Professor, Department of History, University of Delaware, USA), etc.

What are the ways and paths to regulate time in history? Is there any essential difference between the time under the framework of empire and the time of polis? What historical enlightenment can we get from comparing the societies in different time frames? How do the ways of constructing and regulating time between different cultures influence each other? Is there any difference or change in individual’s cognition of time due to different social, economic and political status? This round-table forum adopts the perspective of seeing the big from the small, and takes dialogue as the main form, expecting the knowledge collision between researchers from two river basins, ancient Egypt, ancient India, Judaism, ancient Greece and Rome, the Middle Ages, China and other different cultures or different historical periods.

Attachment: Preview of offline activities

Beijing | How Far Is It? —— A New Book Sharing Meeting of Countless Plum Blossoms Falling on the Wild Bridge

Time:June 26th (Saturday) 15:00-17:00.

Location:SKP RENDEZ-VOUS, 4th floor, Beijing SKP Shopping Center, No.87 Jianguo Road, Chaoyang District

Guest:Qiao Ye (writer), Zhou Xiaofeng (writer), Liang Hong (scholar, writer, professor of China Renmin University) and Yan Hui (deputy editor-in-chief of Writers Publishing House).

Countless Plum Blossoms Falling on the Wild Bridge is the first collection of beautiful travel essays by Qiao Ye, a famous writer, and many of them have been selected for senior high school Chinese reading analysis and senior high school Chinese examination papers. How far is it? It can be in the sky or in front of you. Fortunately, in the days when the mind can’t soar, there are still good books that can put wings on us. Let travel become a habit, and let all journeys be accompanied by beautiful scenery. On June 26th, we invited writer Zhou Xiaofeng, scholar and writer Liang Hong, Yan Hui, deputy editor-in-chief of Writers Publishing House, and Qiao Ye, the author of "Numerous Plum Blossoms Fall on the Wild Bridge", to visit SKP in Beijing to talk about the distant and immediate scenery.

Beijing | When you come to the world, you should see what it looks like —— A new book sharing session of "Chasing the Hidden"

Time:June 26th (Saturday) 19:00-21:00

Location:SKP RENDEZ-VOUS, Floor 2, Beijing SKP-S Shopping Center, No.86 Jianguo Road, Chaoyang District

Guest:Liang Zi (photographer), Han Fei (former travel channel producer), Yu Su (media person)

In 2021, when the epidemic is still raging, have you been away for a long time to see what the world looks like? On June 26th, we invited Liang Zi, the author of Africa Decade, a photographer, Han Fei, a former travel channel producer, and Yu Su, a professional media person and the author of Chasing the Hidden Story, to visit SKP-S and talk about the distant place where our hearts are.

Beijing | hitting the water in the middle stream —— Young Mao Zedong’s reading thinking and life world

Time:June 27th (Sunday) 19:00-21:00.

Location:Room 441, Mengminwei Humanities Building, Tsinghua University, No.30 Shuangqing Road, Haidian District

Guest:Yuan Xianxin (Associate Professor of Chinese Department of Tsinghua University College of Humanities), Li Yurong (Ph.D. student of Peking University Department of History), Dong Yanyan (Ph.D. student of political science of Tsinghua University College of Social Sciences), etc.

In the early 20th century, China forged its youth era in the drastic social transformation. As a cultural symbol, "youth" not only symbolizes the most dynamic ideological form in the new world, but also reflects the national mentality of seeking change and striving for survival; At the same time, it is a thorough revaluation of all cultural values. The discussion in this salon focuses on the graduate students who are both in their youth. In the resonance of historical feelings, we will try to understand and think about the ideological change and revolutionary motivation of young Mao Zedong in combination with specific regional culture and characteristics of the times, so as to add a vivid and profound thinking material for us to understand the internal logic of modern history of China.

Beijing | A good story is a gift of life.

Time:June 27th (Sunday) 19:00-21:00.

Location:SKP RENDEZ-VOUS, 4th floor, Beijing SKP Shopping Center, No.87 Jianguo Road, Chaoyang District

Guest:Jing Li (deputy editor-in-chief of Sanlian Life Weekly) and Zhou Yijun (reporter and director)

On June 27th, Li Jing, deputy editor-in-chief of Sanlian Life Weekly, with a good story, and Zhou Yijun, a famous journalist and director, were in SKP, Beijing, to talk with you about books and hearts. Of course, in addition to the stories in the book, you also have the opportunity to hear the stories of the two guests themselves-about career, about family, about walking and about life. What is an excellent modern independent female benchmark? Maybe they are the answer.

Shanghai | Literature and News

Time:June 25th (Friday) from 14: 00 to 16: 00.

Location:The first meeting room on the 20th floor of The Paper, No.839 Yan ‘an Middle Road, Jing ‘an District.

Speaker:Shen Weirong (Professor and Doctoral Supervisor, Chinese Department, Tsinghua University)

In the afternoon tea, Professor Shen Weirong from Tsinghua University was invited to give a lecture on Chinese literature and news.

Shanghai | Under the cloak of night, the story sails to an unknown place —— Sharing meeting of Bola? o’s collection of short stories "Return to the Night"

Time:June 25th (Friday) 19:00-21:00.

Location:3/F, No.150 Pucheng Road, Pudong New Area, Shanghai Pudong Library Rong Study Room

Guest:Zhao Song (writer), btr (writer, translator, cultural critic)

In the collection of short stories "Back to the Dark Night", the characters in Bola? o’s novels still retain the background color of wanderers, but their identities and appearances have become more diverse. On Friday night, writer Zhao Song and writer and translator btr will visit Lujiazui Reading Club, starting from Return to Night, and take everyone to explore Bola? o’s literary universe.

Shanghai | If you don’t come, it’s going to snow —— Sharing Meeting of Mr. Mu Xin’s Chronicles

Time:June 25th (Friday) 19:00-21:00.

Location:Sinan Bookstore, No.517 Fuxing Middle Road, Huangpu District

Speaker:Xia Chunjin (scholar, reading promoter)

On the evening of June 25th, Xia Chunjin, the author of Mr. Mu Xin’s Chronicles, will be a guest at Sinan Bookstore to take you to read this masterpiece of Mu Xin’s research, which has accumulated for eight years, and to take readers back to Mu Xin’s life.

Shanghai | The Blooming Moment of Daily Life —— A New Book Sharing Meeting of Little Sisters by Huang Yongmei

Time:June 26th (Saturday) 14:00-16:00.

Location:Sinan Literature House, No.505 Fuxing Middle Road, Huangpu District

Guest:Huang Yongmei (novelist), Guo Shuang (writer), Huang Dehai (deputy editor-in-chief of Sinan Literature) and Fang Yan (deputy editor-in-chief of Sinan Literature)

Daily hardships and difficulties, inner distance and longing often constitute a double-line narrative in Huang Yongmei’s novels, which makes her daily life look vast and Shu Lang, like a fierce and enthusiastic aunt, a persistent and sensitive female writer, a wandering and tenacious father … It is difficult for us to fix a face for Huang Yongmei’s stories. We can only say that this is life itself. In the 21st-century literary novels, in which gender is gradually abandoned, and under the tide of Internet culture, mature female writers represented by Huang Yongmei are trying to go deep into the vast spiritual world in the new century and hold up a changeable and determined world. On the afternoon of June 26th, Huang Yongmei will take her latest anthology of novels, Little Sisters, and discuss those blooming moments of daily life with writer Guo Shuang, critics Huang Dehai and Fang Yan.

Philosophy Course in Shanghai | Downtown (I) —— Philosophy in China: Past, Present and Future

Time:June 26th (Saturday) 14:00-16:00.

Location:No.333 Huaihai Road, Huangpu District Xintiandi F4 Shanghai Sanlian Bookstore READWAY

Guest:Peng Guoxiang (seeking truth from distinguished professor, Zhejiang University), Sun Xiangchen (Dean and Professor, School of Philosophy, Fudan University) and Liu Liangjian (Dean and Professor, Department of Philosophy, East China Normal University).

Philosophy begins with curiosity, and everyone is a philosopher when looking up at the stars; Philosophy grew up in the city, and Socrates laid the foundation of philosophy in the noisy market of Athens. Philosophy is around us, and everyone has their own understanding of the world more or less. Even in this bustling downtown, we know that you care about more than the immediate prosperity. On the afternoon of June 26th, the first lecture of a series of lectures on "Philosophy in the Downtown" was given by Peng Guoxiang, a teacher from Qiushi distinguished professor, Zhejiang University. Not long ago, he just published a masterpiece "Methodology of China Philosophy: How to Treat" China Philosophy "; The two guests were Professor Sun Xiangchen, Dean of the School of Philosophy of Fudan University, and Professor Liu Liangjian from the Department of Philosophy of East China Normal University. The theme will revolve around the proposition "China’s Philosophy".

Shanghai | The Integration of Shanghai Culture and Jiangnan Culture

Time:14:00 on June 26th (Saturday)

Location:Academic lecture hall on the third floor of Putuo District Library, No.1800 Daduhe Road, Putuo District

Speaker:Cherish Jane (writer)

Cities have temperatures, blocks are suitable for walking, and buildings can be read. When we walk around the block and read the buildings, we can feel the foreign-style Shanghai in people’s eyes everywhere. In fact, it is also full of strong Jiangnan customs, which are covered by the buildings themselves and endowed by people living in them. This is unique to Shanghai, which is full of rivers and rivers, and is also created by Shanghai’s urban spirit. In this lecture, Shanghai writer Xi Zhen talks with you about the integration of Shanghai culture and Jiangnan culture.

Shanghai | Left-handed Finance, Right-handed Love —— The Press Conference of the New Book Between Rise and Fall

Time:June 26th (Saturday) 14:00-15:30.

Location:No.1834 Huaihai Middle Road, Xuhui District -1 Dayin Bookstore

Guest:Bei Bei (college teacher), Mu Ye (literary critic and poet), Wu Mei (editor-in-chief of Shanghai Education Press) and Ge Shuyi (novelist)

From the perspective of Shanghai World Financial Center, Beibei’s Between Ups and Downs depicts the bitter ups and downs in the financial market. On June 26th, we will hold "Left-handed Finance, Right-handed Love —— Between the Ups and Downs" in Wu Kang Road Store of Da Yin Bookstore to discuss the new form of social life under the financial wave.

Shanghai | Xu Guangqi and the Great Changes in the Late Ming Dynasty

Time:June 26th (Saturday) 14:00-15:30.

Location:Multi-function Hall, Building B, China Publishing Lanqiao Creative Industrial Park, No.838 Guangji Road, Hongkou District

Speaker:Jia Xuefei (Deputy General Manager, Shanghai Juzhen Company, Zhonghua Book Company)

As a scholar who grew up in the traditional society of China, Xu Guangqi paid attention to the practice of solving people’s livelihood problems in the process of taking the imperial examination, treated the emerging western science and technology with an open mind and a pragmatic attitude, and tried to integrate it into Chinese culture for our use. The late Ming Dynasty experienced the first step of China’s integration into the world, which prompted a great change in the late Ming Dynasty, and Xu Guangqi was one of the representatives who promoted this change.

The Pure Confucian Style in Shanghai | Tang Poetry

Time:14:30 on June 26th (Saturday)

Location:China Space, 18th Floor, Xinhua Center, No.331 Caoxi North Road, Xuhui District

Speaker:Chen Shangjun (Professor, Chinese Department, Fudan University)

Professor Chen Shangjun specializes in literature and classical philology of Tang and Song Dynasties. He has devoted much effort to the collection and textual research of literature in Tang Dynasty and the study of writers’ lives and works in Tang and Song Dynasties. He is also engaged in the study of historical philology and stone carving philology. This Xinhua Zhiben Reading Club invited Mr. Chen Shangjun to give a lecture on the mellow Confucian style in Tang poetry.

Shanghai | On Zhang Liang’s Knowledge Structure and the Essentials of Taigong’s Art of War —— Reading Historical Records: A Family Who Stay with Hou.

Time:June 26th (Saturday) 15:00-16:30.

Location:Zhida Bookstore, Floor 1.5, Fuhua Science and Technology Building, No.525 Guoquan Road, Yangpu District, Activity Space

Speaker:Zhang Wenjiang (School of Humanities, Tongji University, distinguished professor)

In this lecture, Professor Zhang Wenjiang, a guest, will discuss the knowledge structure of Zhang Liang, the first hero of the Western Han Dynasty, and discuss the spread and essence of The Art of War, so as to understand what my father taught me.

Shanghai | "True" and "False" Novelists —— Sharing Meeting of Double Time: Dialogue with Western Literature

Time:June 26th (Saturday) 15:00-17:00.

Location:4F Biography Library of Investment Press was built on the first floor of Jiayu Building, Building 8, No.18 Gongping Road, Hongkou District.

Guest:Bai Lin (cultural journalist and writer) and Zhao Song (writer)

In "Double Time", Berlin asks questions to dozens of writers who are well-known in the contemporary literary world, but not only talks about literature with them, but also often "wanders into social issues and moral issues". She not only pays attention to the writers’ status as "writers", but also presents readers with their diverse faces as humanists, investigative journalists, critics and even political participants, and their views on the world through these faces. For Zhao Song, the novel itself contains infinite possibilities. In this world, he is an "architect", constantly trying to build a new reality with words; He is also a "chemist", observing the chemical reactions brought about by fresh word combinations. On the afternoon of June 26th, Jiantou Bookstore, in conjunction with movable type culture, invited Bai Lin, who had interviewed many novelists, and Zhao Song, a novelist, to visit Jiantou Bookstore and Shanghai Pujiang Store to have a talk on the topic of "True and False Novelists". The so-called "truth" and "falsehood" are not meant to define "writer", and it is even possible that this dialogue will make this identity more chaotic.

Shanghai | Dialogue between Tea and Porcelain —— Sharing Meeting of the New Book "Fundamentals of Tea"

Time:June 26th (Saturday) 15:00-16:30.

Location:Da Yin Jing She, No.308 Chongqing South Road, Huangpu District

Guest:Zhou Zhonglin (tea culture scholar) and Tu Ruiming (ceramic culture researcher and writer)

As we all know, tea begins with Lu Yu’s Tea Classic. The Book of Tea is the earliest, most complete and comprehensive monograph on tea in the world, and is known as the "encyclopedia of tea". The production of tea utensils is inseparable from ceramics. Tea and porcelain are both the essence of Chinese civilization and China’s great contribution to world material civilization, and they are closely related. On June 26th, Mr. Zhou Zhonglin, a well-known tea culture scholar and spokesperson of Yuncha, and Mr. Tu Ruiming, a well-known porcelain person and ceramic culture researcher, will visit Da Yin Bookstore and bring us their in-depth interpretation of the topic of tea and porcelain.

Shanghai | How to deal with yourself in the technological age

Time:10:30 on Sunday, June 27th.

Location:The bookstore 2F at the foot of the mountain, No.58 Foshan Road, Songjiang District.

Guest:Yang Qingfeng (Professor, Research Center for Biomedical Ethics, Fudan University), Yan Hongxiu (Professor, Institute of Science History and Science Culture, Shanghai Jiaotong University), Duan Weiwen (Researcher, Institute of Philosophy, China Academy of Social Sciences) and Liu Yongmou (Professor, School of Philosophy, China Renmin University).

Enjoy the consequences of technology, or give up the convenience of technology, everyone living in modern society, I’m afraid there is no choice-technology, agent of a variety of lifestyles. Yang Qingfeng, Yan Hongxiu, Duan Weiwen and Liu Yongmou, the professionals of philosophy of technology, are willing to talk about people in the future of technology in a semi-serious and semi-ridiculous way. They thought about 8 topics and wrote 32 semi-propositional compositions, expressing their similar or opposite views and wrestling with each other. This group of articles, some of which have been published in "澎湃 Ideological Market", has a click-through rate of 1 million+under the internet technology. Now several authors have compiled these articles into a small book. On the morning of June 27th, at the bookstore at the foot of the mountain (Foshan Road Store), please listen to their topic: the technological age and human enhancement.

Shanghai | The vast sea in the heart, who is alone with the sail-Saito Maoji and his short songs　

Time:June 27th (Sunday) 14:00-15:30

Location:Shanghai Library, No.1555 Huaihai Middle Road, Xuhui District, 3F creates a new space.

Speaker:Gao Haiyang (poet and translator)

"Short Song" began in the 6th and 7th centuries, and it is one of the many poetic styles of Japanese Wakayama. In modern times, many singers tried to innovate the traditional harmony songs. Shigeyoshi Saito is one of the leading figures in the modernization of short songs, and later has the reputation of "the sage of modern songs". On the afternoon of June 27th, Mr. Gao Haiyang, the translator of the first Chinese version of Shigeyoshi Saito’s short song anthology "My heart is still like a distant mountain fire: Shigeyoshi Saito’s short song 300", will be a guest at the sharing meeting of the above picture, reading the short song and haiku, the life of Shigeyoshi Saito, and his short songs full of emotion and tension, so as to lead readers to appreciate the red light shining in modern Japanese poetry circles.

Shanghai | 1908-1925 —— The violent age when hundreds of rivers returned to the sea.

Time:June 27th (Sunday) 14:00-16:00

Location:4F Biography Library of Investment Press was built on the first floor of Jiayu Building, Building 8, No.18 Gongping Road, Hongkou District.

Speaker:Wang Weiming (writer, urban culture critic)

On the afternoon of June 27th, Jiantou Bookstore, together with Shanghai Shuangping Charity Foundation, invited Wang Weiming, a writer and critic of urban culture, to visit Jiantou Bookstore, Shanghai Pujiang Store, to unveil the historical features of the radical era from 1908 to 1925, to depict the figures in the background of the changing era, and to tell the evolution of ideological trend in the awakening era.

Shanghai | Re-understand "West" and "Modern"

Time:June 27th (Sunday) 19:00-20:30.

Location:4F Biography Library of Investment Press was built on the first floor of Jiayu Building, Building 8, No.18 Gongping Road, Hongkou District.

Guest:Liu Qing (Professor, Department of Political Science, East China Normal University), Zhang Xiaoyu (Researcher, Center for World Politics Studies, East China Normal University) and Ming Jiang (Historian).

How should we re-recognize and re-position the "West"? What happened in the west in the first 20 years of the 21st century, and what will happen in the future? This is discussed by Professor Liu Qing, a highly acclaimed tutor of Qipa Theory, in his new book "The West since 2000". Today in history, do we subconsciously think that the premise of "what is modern" is clear, the content already exists, and the benchmark has lived in reality? Zhang Xiaoyu, a young political scientist, put forward such a question in his new book Technology and Civilization: What exactly is a modern society? How did modern society come into being? Will different understandings of modern society tear the world apart? On June 27th, Jiantou Bookstore jointly invited Professor Liu Qing, the tutor of Qipa Shuo, Zhang Xiaoyu, a young political scientist, and Ming Jiang, a well-known historical scholar, to visit Jiantou Bookstore, Shanghai Pujiang Store, to share their observations on the West and their understanding of modern society over the years.

Chongqing | Towards Reproduction: Why Does Writing Survive?

Time:15:00 on Friday, June 25th.

Location:Wisdom Classroom, Floor 2, Building D, sichuan fine arts institute Design Institute, No.28 University Town South Road, Shapingba District

Guest:Bei Xiaorong (lead writer of Sanlian Life Weekly) and Pu Shi (lead writer of Sanlian Life Weekly)

Literature may belong to writers, but writing should belong to everyone. Today, new technology seems to bring diversified possibilities to writing. From blog to Weibo, online literature and artificial intelligence writing, writing has become more attractive. However, the technology and process of this production are still firmly controlled by the system, that is to say, under this more detailed control, writing (production) will inevitably lead to a boring. Why does writing survive? It seems to be urgent. Therefore, we look forward to becoming a real writer, to regain possession of these technologies and processes, and thus to reproduction.

Hangzhou | The Miracle of Language —— A New Book Sharing Meeting of HanDong’s Miracle

Time:June 26th (Saturday) 14:30-16:30

Location:One-way space 2F, B201, Yuanyang Ledigang Cultural Experience Zone, No.58 Lishui Road, Gongshu District

Guest:HanDong (poet and novelist), Potato Brothers (poet), Fang Xianhai (poet and artist) and Yuan Wei (poet and artist).

What is the way of nature? What is the way of poetry? How to write "the artificial language of nature" On June 26th, HanDong will take the latest collection of poems "Miracle", which was launched after six years, and visit Hangzhou Ledigang Store with the poets Potato Brothers, Fang Xianhai and Yuan Wei to talk about the latest achievements of this poem creation and language exploration. Talk about the use of concrete, simple and clear words in poetry writing; Talk about the miracle of poetry created by language skills.

Hangzhou | Not Lagging Prophecy —— A B’s New Book Sharing Meeting of "The Liar Comes to the South"

Time:June 26th (Saturday) 19:00-21:00

Location:One-way space 2F, B201, Yuanyang Ledigang Cultural Experience Zone, No.58 Lishui Road, Gongshu District

Guest:A Yi (writer), Guo Honglei (professor and doctoral supervisor of School of Humanities, Hangzhou Normal University), Lv Yanlin (lecturer of School of Humanities, Hangzhou Normal University) and Xu Zhaozheng (doctor of Beijing Normal University).

In 2019, after writing the novella "The Liar Came to the South", A B defined it as: a lagging reflection of the social fact that the liar became a disaster. In 2021, A Yi found that fraud was still rampant, and the swindlers even had a great readiness to fight with us for a long time. This novel became a "not lagging prophecy". On the evening of June 26th, novelist A Yi took his new book "Liars Come to the South" as a guest in one-way space, and shared the contents of the new book and "not lagging behind" with scholars such as Guo Honglei, Lu Yanlin and Xu Zhaozheng.

Hangzhou | Peach Blossom Fan and The Lancet —— A New Book Sharing Meeting of My Sea: Selected Poems of Zhu Zhu　

Time:June 27th (Sunday) 14:30-16:30

Location:One-way Space B201, Yuanyang Ledigang Cultural Experience Zone, No.58 Lishui Road, Gongshu District

Guest:Zhu Zhu (poet) and Jiang Weak Water (poetry critic)

Zhu Zhu formed his elegant, subtle and restrained style in the 1990s. After entering the new century, his inner lyricism blended narrative, drama and other artistic elements. Through a series of more creative texts, he conveyed the depth of personal experience and the breadth of collective memory in the context of historical changes and contemporary life. In 2021, Yazhong Poetry Collection newly published the first anthology of Zhu Zhu’s 30-year writing-"My Sea: Selected Poems of Zhu Zhu". On the afternoon of June 27th, the poet Zhu Zhu and the poetry critic Jiang Ruanshui will visit the One-way Space Hangzhou Ledigang Store, and take this anthology of poems as the thread to lead everyone into Zhu Zhu’s poetry world.

Hangzhou | Restatement of the Basics of China Tea —— A New Book Sharing Meeting of the Basics of Tea in Zhou Zhonglin

Time:June 27th (Sunday) 19:00-21:00.

Location:One-way space 3F, B201, Yuanyang Ledigang Cultural Experience Zone, No.58 Lishui Road, Gongshu District, literary scene

Guest:Zhou Zhonglin (tea culture scholar) and Pan Cheng (scholar and writer)

Lu Yu wrote Tea Classic in order to liberate tea from the secular way of eating, while Zhou Zhonglin wrote The Basics of Tea in order to regain the elegant tradition of tea in China and spread the tea culture in China. On the evening of June 27th, Zhou Zhonglin, a scholar of tea culture, and Pan Cheng, a scholar and writer, visited Hangzhou Ledigang Store, a one-way space, to talk about the enlightenment of Lu Yu’s Tea Classic and trace back to the source of tea culture in China.

Nanjing | Happy birthday, little prince-Saint Exupery’s birthday commemoration

Time:19:00 on Friday, June 25th.

Location:Pioneer bookstore, No.173 Guangzhou Road, Gulou District

Guest:Huang Hong (Professor, Doctoral Supervisor, French Department, Nanjing University), Dan Hansong (Professor, English Department, Nanjing University), Qin Wen (Lecturer and Translator, School of Foreign Languages, Nanjing University)

June 29th is the birthday of Saint Exupé ry, a famous French writer. The Little Prince written by him has been translated into more than 300 languages and touched countless hearts. On the evening of June 25th, Huang Yong, a professor of French Department of Nanjing University, will visit pioneer bookstore with his translations The Little Prince and The Encyclopedia of the Little Prince, and The Stars and Roses of the Little Prince: A Biography of Saint Exupé ry by Schiff, a Pulitzer Prize winner, to review the romantic life of Saint Exupé ry and share the depth of his works.

Nanjing | past lives of Xuanwu Lake —— Looking at the historical context of Xuanwu Lake from the evolution of its name

Time:June 27th (Sunday) 14:00-15:30

Location:Building 16, Yuedong Xinmenxi, No.52 Fengyou Temple, Qinhuai District, Xiaoshuguan

Speaker:Huang Yongwu (former member of the Development Research Office of Xuanwu Lake Management Office)

In the long history of nearly two thousand years, Xuanwu Lake has become a hotbed of culture and art, which has had a certain impact on the historical and cultural development of Nanjing. Many people of the hour have left immortal legends and poems for Xuanwu Lake. On June 27th, Big Roof Culture invited Huang Yongwu, a former member of the Development Research Office of Xuanwu Lake Management Office, to visit Nanjing Xiaoshu Library, and "look at the historical context of Xuanwu Lake from the evolution of its name" with readers on the theme of "past lives of Xuanwu Lake".

Nanjing | Meiyuan Classic Reading Group No.34: "Nine Kings Seize the Office"

Time:June 27th (Sunday) 15:00-17:30

Location:Wanxiang Bookstore, No.8 Jinyinjie, Gulou District

Speaker:Zheng Xiaoyou (Deputy Research Librarian of National Library), Li Xiaobo (Lecturer of History Department of Nanjing Normal University) and Xia Xia (History and Culture Lover).

"Nine Kings Seize the Office" is Dr. Zheng Xiaoyou’s third popular reading of political history in Qing Dynasty, which is a bridge between academic history research and public history reading. Behind it is the author’s desire to break the shackles of people’s procedural and facebook thinking when observing history, which is admirable. The thirty-fourth salon of Meiyuan Classic Reading Group will focus on this book by Zheng Xiaoyou.

Xi ‘an | Research on Ancient Stone Inscriptions and Medieval History of China in Japanese Collection.

Time:June 25th (Friday) 19:00-21:00.

Location:Meeting room (Room 1-11) on the first floor of History College, History Building, Chang ‘an Campus, Northwest University, No.1 Xuefu Avenue, Chang ‘an District

Speaker:Xia Yan (Professor and Doctoral Supervisor, School of History, Nankai University)

Professor Xia Yan’s main research directions are social history, environmental history and institutional history of Wei, Jin, Southern and Northern Dynasties, Sui and Tang Dynasties. In the fourth lecture of "Chen Zhi Memorial Lecture", we invited Professor Xia Yan to give a lecture on the ancient stone carving materials in China and the study of medieval history.

Xi ‘an | Awakens the warm memory of food and local conditions.

Time:June 26th (Saturday) 15:00-17:00.

Location:SKP RENDEZ-VOUS, activity area, 9th floor, Xi ‘an SKP Shopping Center, No.261 Chang ‘an North Road, beilin district.

Guest:Zhu Xuedong (freelance writer and columnist) and Duan Wanjin (lawyer)

The taste of Jiangnan drifting away, the simple love and affection for food and dishes, the respect and admiration for nature in seasonal solar terms, and the feedback from nature to people’s tenacious will to survive continue from life to this book "People’s Diet". What’s your favorite food after climbing mountains and crossing the sea? What are your childhood memories? In the land of Guanzhong, where the wine is warm and the ears are hot, which store do you often drink and chat with your friends? On June 26th, Zhu Xuedong will take his new book "People’s Diet" to visit SKP RENDEZ-VOUS in Xi ‘an, and show us his food map, hometown food notes and private food list.

Xi ‘an | Cross-cultural Dialogue: From Fudan to Oxford —— Sharing Meeting of Oxford Notes in Xi ‘an

Time:June 26th (Saturday) 19:00-20:30

Location:SKP RENDEZ-VOUS, activity area, 9th floor, Xi ‘an SKP Shopping Center, No.261 Chang ‘an North Road, beilin district.

Guest:Zhang Lifen (Professor and Doctoral Supervisor of School of Journalism, Fudan University), Xu Jiabiao (Vice President, Professor and Doctoral Supervisor of School of Journalism and Communication, Shaanxi Normal University), Liu Xiaorong (writer and media person).

Different from other notebook works, Zhang Lifen’s Oxford Notes has brought us a long-lost stranger experience. His language is like floating ice in the sea of Wang Yang, which is fragmented, warm and eloquent at the same time. By reading his words, we can feel his lovely soul and broad vision. On June 26th, Zhang Lifen, the author of the new book "Oxford Notes", talked with guests Xu Jiabiao and Liu Xiaorong about Britain and Oxford that you didn’t know, and shared the story behind the creation with readers.

Xi ‘an | Drama and Movies —— Reasons for the Beginning of 13 Stories

Time:June 26th (Saturday) 19:00-20:30

Location:SKP RENDEZ-VOUS, activity area, 10th floor, Xi ‘an SKP Shopping Center, No.261 Chang ‘an North Road, beilin district.

Guest:Gong Yeqian (screenwriter and director) and Xia Ci (screenwriter and director)

On June 26th, we invited playwright and drama director Gong Yeqian and Xia Ci. They will compare and analyze the opening ways of quentin tarantino’s works and many other drama works, a legend in film history, so as to let everyone participate in it and feel the corresponding embodiment of the opening ways of the film in the drama on the basis of demonstrating examples.

Xi ‘an | Restoring the Gorgeous World of the Ancient People —— Sharing Meeting of New Books of Beauty Map and Interesting Archaeology

Time:June 27th (Sunday) 14:00-16:00

Location:Fang Fangli Laboratory, Floor 1, Laochenggen Gpark Shopping Center, No.22 Xinghuo Road, Lianhu District

Guest:Meng Hui (researcher and writer of China traditional material culture) and Xu Weihong (researcher and writer of Shaanxi Archaeological Research Institute).

This Sunday, Meng Hui, a researcher and writer of China’s traditional material culture, will come to Xi ‘an Fangfang Bookstore with her new work "The Picture of Beauty" to understand the ancients’ pursuit of beauty from the details of ancient daily life and arouse readers’ re-imagination of classical beauty.

Chengdu | Sex and the City and Modern Life in Jin Ping Mei

Time:June 26th (Saturday) 14:30-16:30

Location:No.918, South Section 1 of Tianfu Avenue, Tianfu New District Luhu Art Exhibition Center A4 Academic Lecture Hall

Guest:Liu Xiaolei (writer) and Li Qian (vice president of App, linguist)

On June 26th, Liu Xiaolei, a writer, will take her new work "Jin Ping Mei as Desire" as a guest, and together with Li Qian, a vice president and linguist, will show you this great book of life and death of mortals. Welcome readers to read Jin Ping Mei carefully with Liu Xiaolei, see people’s hearts and gain insight into the world; Think about life and death, stay away from fear, let go of arrogance and prejudice, and gain the ability to love.

Chengdu | Creating in Travel —— Sharing the New Books of Single Reading 26 Global True Stories Collection

Time:June 26th (Saturday) 14:30-16:30

Location:No.918, South Section of Tianfu Avenue, Tianfu New District Luhu Art Exhibition Center A4 Small Theater

Guest:He Yujia (translator), Ren Ning (founder of venture capital fund) and Wu Qi (editor-in-chief of Single Reading)

Finding the topic during the trip is the favorite way of Single Reading. "Single Reading 26 Global True Stories Collection" can be said to be born by a trip. Today’s three guests are not only lovers of travel, but also beneficiaries of travel. So, is it possible to create while traveling? What kind of influence did travel bring to them? Under the epidemic, how did they change the direction of travel and what new discoveries did they make? On the afternoon of June 26th, let’s talk about travel and creation together.

Chengdu | There is a bright future hidden in science fiction.

Time:June 27th (Sunday) 14:30-16:30

Location:Qingyang District Kuanzhai Lane No.30 Sanlian Taofen Bookstore

Guest:Yu Xiyun (editor of cultural English book in Baguangfen) and Tian Xinghai (editor of cultural literature in Baguangfen and author of science fiction)

On June 27th, Dai Haoran, a senior sci-fi editor, will invite Tian Xinghai and Yu Xiyun, editors of "The Inheritor of the Stars", to reveal the origin of human civilization for you. What kind of future are we going to? We are still willing to believe that life will always find a way out! The driving force that drove the fish to climb ashore hundreds of millions of years ago pushed us to struggle for a lifetime! No matter where humans come from, these billions of stars have been handed over to us to inherit!

Chengdu | "Casting Sword": A Visual Freshman of Literary Classics —— A Meeting of Picture Book Writers with Yesterday’s Wine

Time:14:30 on Sunday, June 27th.

Location:Step activity area on the first floor of Wenxuan BOOKS, Jiufang Shopping Center, No.88 Middle Section of Fucheng Avenue, High-tech Zone

Speaker:Xijiu (picture book writer)

On June 27th, the first meeting of Casting Sword was held. We invited the picture book writer-Xijiu, who took us back to Lu Xun’s classic stories with her colorful brushstrokes, to visit Wenxuan BOOKS Jiufang Store and share the mystery and novelty behind the image creation with us.

Zhengzhou | The Aesthetic World in the Shaking of Chai Skirt —— Sharing Meeting of the New Book of Beauty Map

Time:June 26th (Saturday) 15:00-17:00.

Location:Jinshui District Wenhua Road No.2 Songshe Bookstore

Guest:Meng Hui (researcher and writer of traditional material culture in China) and Li Hong (vice president of Chinese Han Painting Society)

Meng Hui’s latest work, Beauty Map, not only focuses on the clothes of ancient people, but also reveals how ancient women used aesthetic wisdom to all levels of food, clothing, housing and transportation. This Saturday afternoon, she will be a guest at Songshe Bookstore, and together with teacher Li Hong, she will explain "the aesthetic world of hairpin skirt swaying".

Zhengzhou | When Revenge and Love Meet in a Narrow Way —— Sharing Meeting of Zhi ‘an’s Novel "Being Ordered"

Time:June 27th (Sunday) 15:00-17:00

Location:Jinshui District Wenhua Road No.2 Songshe Bookstore

Guest:Zhi ‘an (writer and scholar) and Dai Dahong (translator)

Being ordered is the first novel of Zhian, which is about memory and love. Memory comes from the past and has not yet left. Love points to new life, but it cannot grow. On Sunday afternoon, writer, Zhang Ailing researcher Zhi ‘an and translator Dai Dahong will visit Songshe Bookstore to share the revenge and love in The Order with readers.

　　Chinanews. com client Beijing December 21 ST (Reporter Shangguan Yun) Time goes by and the stars move. In a blink of an eye, another winter solstice is coming. Among the 24 solar terms, it is a very special one, which was also called "sub-year-old" in ancient times.

　　Up to now, the winter solstice occupies an important position in people’s minds, and the discussion about it has never stopped. Eat jiaozi and Tangyuan … … For many people, coming to a food that belongs to the winter solstice at this time also represents the expectation of the Spring Festival reunion in the near future.

　　Is it a festival?

　　The winter solstice is one of the 24 solar terms, also known as "Winter Festival" and "Happy Winter". It is also said that it is both a solar term and a festival. In the Zhou Dynasty, it was New Year’s Day, which used to be a very lively day.

Data Map: On the occasion of the winter solstice, a traditional festival in China, the staff of Funiu Mountain Ski Resort in Luoyang, Henan Province, used tens of thousands of jiaozi pieces to spell out a giant colorful jiaozi with a length of 7.32 meters and a width of 3.66 meters to welcome the traditional festival. Photo by Wang Zhongju

　　In ancient books, it seems that we can also find evidence that the winter solstice is a festival. It is recorded in the literature: "The sun is shining on the winter solstice, and the monarch is long, so congratulations … …" In other words, people originally celebrated the Winter Solstice Festival to celebrate the arrival of the new year.

　　The winter solstice as a festival originated in the Han Dynasty and flourished in the Tang and Song Dynasties. However, the first month of the Zhou calendar is November in the summer calendar, so the first month of the Zhou Dynasty is equal to November now, and there is actually little difference between worshipping the New Year and greeting Dong.

　　However, some scholars believe that strictly speaking, the winter solstice is not a festival. Wang Juan, a folklore expert, said, "This solar term appeared very early, and the way of celebration also appeared earlier, but it can’t be simply equated with the festival we are talking about now."

　　"In ancient times, many important activities were held on the Winter Solstice, with rich contents, but different places celebrated in different ways, with great differences." She explained that the usual folk activities probably include sending shoes to the elders, "counting nine" and drawing pictures to eliminate cold.

　　Wang Juan said, "There is a saying that Confucius will be sacrificed at the Winter Solstice, and there will be a grand ceremony, but this is not a celebration in the general sense. Therefore, the winter solstice is still different from the traditional festival New Year that we are talking about today. "

　　As a "sub-year-old" winter solstice

　　Aside from the discussion about whether it is a festival, the winter solstice is indeed a special existence among the 24 solar terms. It is at the time when yin qi rises and yang qi occurs, and it is also the starting point of traditional calculation of twenty-four solar terms.

Data Map: On the day of the "Winter Solstice" solar term, the business of an old-fashioned mutton restaurant in Chongqing was booming, and many citizens queued up for supplements. Some citizens also bought mutton and stewed it themselves. Photo by Zhou Yi

　　In the concept of the ancients, the winter solstice is in the season of replacing the old and the new, which naturally has extraordinary cultural significance. Many customs and ceremonies in the winter solstice festival come from people’s feelings about this season.

　　It is recorded in the Book of the Later Han Dynasty: "Before and after the Winter Solstice, a gentleman lived quietly, and a hundred officials refused to listen to politics, choosing auspicious days and then saving trouble." On this day, the imperial court will have a holiday and rest, and have a "quiet life" festival happily.

　　Later, during the Spring Festival, ancestor worship, family dinners and other customs often appeared in the winter solstice. The winter solstice was once called "small year", which shows its importance. During the Wei, Jin and Six Dynasties, the winter solstice was called "sub-year-old", and people should pay homage to their parents and elders.

　　After the Song Dynasty, the winter solstice gradually became a festival to worship ancestors and gods. In the folk, the scale of ancestor worship is much smaller, and people are more likely to follow some appropriate customs, such as eating wonton, red bean rice and so on.

　　Solar food, not just to satisfy taste buds.

　　"A hundred miles of different winds, a thousand miles of different customs." The significance of the winter solstice to people is not just a time node.

　　It was mentioned in an article that people in Suzhou in the Qing Dynasty paid the most attention to the Winter Solstice Festival. On the day before the Winter Solstice, relatives and friends fed each other holiday food, and people carrying baskets and boxes filled the road, commonly known as the "Winter Solstice Plate".

　　The seasonal food of Suzhou Winter Solstice is the Winter Solstice Ball, which is made of glutinous rice flour and wrapped with sugar, meat, vegetables, fruits, pea paste and shredded radish. People use it to worship the first stove and feed each other as a festival gift.

Data Map: The picture shows the Five Blessingg Dumpling Banquet to welcome the winter solstice. Photo by Han Zhangyun

　　Most northerners are used to eating jiaozi at this time, while some places in the south are willing to have a bowl of glutinous rice balls. After the winter solstice, it is the time when the sun is shining. Green is easy to remind people of spring. Some places will deliberately eat some green vegetables at this time to show that they are in line with the weather. In the cold winter, they are looking forward to the early arrival of the season of birds and flowers.

　　Therefore, whether we eat jiaozi or wonton, what people care about is not the satisfaction of taste buds.

　　From the ancient name of "sub-year-old" to the winter solstice night, which is often mentioned today, I am afraid that everyone pays so much attention to this ancient solar term because it always appears at the end of the year and is no longer far away from the Spring Festival reunion.

　　"After eating the winter solstice noodles, a line grows a day." After the winter solstice, as time goes by, the days get longer, the nights get shorter, and the footsteps of spring get closer.

　　The high-profile anti-routine comedy movie "Galaxy Writer" released a preview of "The Battle of Migrant Workers" today. A contest between dream and reality is about to start, and Party B’s workers blow the battle horn and declare war on Party A! The film focuses on the "youth crisis" of contemporary migrant workers and presents many social topics that young people care about with comedy.

　　The film is directed by Li Kuo and Ice Shan, written by Ice Shan, Li Kuo and Gao Qun, and starred by the comedian "Three Dogs" Song Muzi, He Wenjun and Li Fei. Now it has been officially announced that the national advance screening of "Workers Laugh First for Respect" will be launched on March 23-24 this weekend.

　　In the preview of "Battle of Migrant Workers" released by the movie "Galaxy Writer" today, a group of writers from Party B with different personalities formed the strongest (weak) Party B group on the surface, challenging Party A.. Some of them don’t listen to any amendments, some don’t refuse them, and some just like to play freely. They thought they had created an unprecedented and explosive movie script "Seven Seconds Man" and launched a Jedi counterattack on the second proposal day! "You Party A is nothing" and "This is my script, mine" and other crazy roars are not only a challenge to Party A’s authority, but also a defense of its own dignity. But is all this really the truth of this "super anti-routine comedy"? A "we are reckless" comeback made the tone of the film change.

　　The film "Galaxy Writer" is directed by Li Kuo and Ice Shan, written by Ice Shan, Li Kuo and Gao Qun, starring Song Muzi, He Wenjun and Li Fei, and starring Li Wenru, Song Xiaoliang, Zhang Haosen, Liu Moran and Qi. It will be released nationwide on March 30th.