In this carefully selected 20 best classical piano music, we have shown our profound understanding of classical music and unique views on piano playing skills. This list covers all styles, from Beethoven to Liszt, to Chinese style and theme songs of movies, and provides rich choices for piano players of different levels and tastes. The following are brief comments and suggestions on several of them:

1. Sonata of Sorrow (Beethoven): This is a world-famous Beethoven work, the rhythm is not too difficult, and it is a good choice for the practice of Central Level 8. Its deep feeling and dramatic expression really test the player’s skills and emotional expression ability.
2. Zhong (Liszt): The difficulty of this piece of music is indeed a highly challenging work. Reading music requires patience and skill, but once mastered, it will become an excellent choice to show the performer’s skills.
3. Moonlight (Beethoven): This quiet piece is really suitable for small-scale performance, and it is one of Beethoven’s most well-known works. Its melody is fresh, and people are immersed in a quiet atmosphere.
4. Croatian Rhapsody: Its simplicity and aura are really a good choice for small-scale performance. This also shows your ability to grasp different styles of music.
5. Symphony of Destiny (Beethoven): As one of Beethoven’s most famous works, its rhythm is fast and not chaotic. However, novice players are not recommended, which reflects certain requirements for the player’s level.
6. Fantasy impromptu: Super suitable for large-scale performance, you can try it above level 8. This is indeed a classic showing skill and imagination.
7. Turkish March: It is a popular song, suitable for small performances. This suggestion on the scene collocation of tracks reflects the understanding of the practical application of performance.
8. The Dream of Love (Liszt): This is Liszt’s only relatively simple piece, which is a friendly choice for beginners.
9. Clouds chasing the moon: This Chinese style piece is slightly more difficult and suitable for large-scale performance. This advice on different styles of music shows the appreciation of the diversity of music.
10. The maiden’s prayer: This is Richard’s classic. It is a small-scale performance, especially suitable for girls. This meticulous selection of tracks shows the sensitivity to track style and audience.
11. The melody of the starry sky: It is simple and suitable for large-scale performance. This understanding of the adaptation of the track to the occasion provides guidance for the performance of the performer in different scenes.
12. Romance of love: Its simplicity and pleasant listening provide a warm and wonderful choice for beginners. This emotional evaluation of tracks is one of the keys to stimulate learners’ interest.
13. Adeline by the water: It is instructive for learners to understand the use of tracks.
14. Chopin serenade: It’s a bit jazz, not too difficult, I suggest you listen to it. This kind of musical style and guidance suggestions for the tracks are very helpful for expanding learners’ musical horizons.
15. Hungarian dance music:Very familiar, suitable for four-handed play, with aura. This understanding of the joint play and atmosphere provides learners with opportunities to challenge themselves in different playing forms.
16. Pirates of the Caribbean theme song:This piece of music is not simple, and it is suitable for playing with aura. This challenging evaluation of tracks is an incentive for learners who are willing to challenge difficult tasks.
17. The third movement of moonlight sonata (Beethoven); It is relatively simple, quiet and suitable for small-scale performance. This evaluation of the style and adaptability of the track provides learners with a choice of ideas.
18. Summer： Suitable for beginners to play, expressing their love and recommendation for this piece. Such sincere music recommendation can stimulate the enthusiasm of learners.

This list not only provides the recommendation of tracks, but also contains many years of experience in playing the piano. The evaluation of the characteristics and difficulty of the repertoire, as well as the suggestions for beginners, provide useful guidance for learners. Sharing your musical opinions is believed to inspire many lovers and learners.

Do you consider yourself a "feminist"?

In recent years, with the fermentation of various social news and public events, we gradually realize that "women are a situation, not just as a gender", and feminism has come to us in a very specific way.

Teacher Li Yinhe put forward in the book Feminism that feminism has several basic premises:

• Do you pursue equality between men and women?
• Do you agree that women are still a discriminated "second sex" behind men in the world?
• Do you agree that the gender order of inequality between men and women is not naturally formed, but is constructed by some social culture?

But what exactly is feminism? What’s the use of being a feminist? Is the opposite of feminism necessarily misogyny and male chauvinism?

So in this issue of the "Round Table" of KY editorial department, the editors talked about feminism in her/their eyes and what it means for her/them to be a feminist.

Alyosha

I have the right to be sexy, not to please you.

When I was in primary school, girls who developed earlier would start to wear a small bra with straps. This kind of bra often has no chest pad, but two neckbands.

Some boys will pull these tapes unscrupulously and say, "Aren’t you just wearing them for us?" This kind of voice started from my precocious childhood and went all the way to college.

Wearing lipstick is to cut off men, and wearing hot pants is to get men’s attention, not to mention doing hair, manicure and wearing sexy pajamas or swimsuits.

All "good-looking" and "sexy" are signals of "longing for men’s attention". If you are finally sexually harassed for this, it is because "you are not dressed too coquettish yourself".Even research shows that "looking easy to control" is the real criminal motive of sexual harassment offenders (Beiner, 2007), not "looking sexy and beautiful".

From my point of view, one of the meanings of feminism is "de-symbolizing gender". After all,I was born naked, and you are the one with the wrong idea.

cr. (G)I-dle

Caoyajun

I can’t be defined by the label "female".

I’m just myself

In recent years, I can understand Beauvoir’s famous words in The Second Sex more and more:A person is not born as a woman, but becomes a woman.

From small to large, I was indeed shaped into what I am by social culture in a subtle way. According to my grandmother, before I was born, the doctor dared to say that I was a girl after finding out my gender. My mother said at that time, "The girl is very good, and she is my mother’s intimate little cotton-padded jacket."

So, I really grew up according to the standard of "a clever and intimate little cotton-padded jacket" and was taught to pay attention to grooming, proper behavior and family, which is what a "woman" should look like.

However, now I hear more voices saying that "independent women" should not be clever, that paying attention to appearance is "sexual objectification", that longing for love is "love brain", and that returning to the family is the domestication of women by patriarchy.

These sounds look different from the standards I heard when I was a child, butWhether defining what a "woman" should look like or what an "independent woman" should look like, it is the bondage of tagged thinking to people.

This labeling thinking will artificially widen the gap between the inside and outside of the label, make women and men, independent women and dependent women oppose each other and attack each other, and at the same time drown out the personality in the label, making people ignore that everyone is a unique individual.

True feminism should guide the society to go beyond labeling thinking and let women have the freedom not to be bound by external standards.Instead, they can follow their own hearts and choose what to use to define their own life value and truly become themselves.

Flower flower

Be sure to live as an independent "subject"

When I was 11 years old, my mother, who was full of "frustration" because of family changes, was always busy with business day and night. Her image and quality of hard work gradually internalized into my character, so I wanted to rely on my own efforts to achieve success since childhood.

When I was a child, she often said to me:"You should act like a man and be as strong as a man."This seems to have given me a lot of courage and drive, and it seems to have helped me through the small hurdles in my life.

When I went to study in a big city at the age of 18, I couldn’t adapt to life without my mother. When I was young, I still had many troubles that I didn’t understand, leaving a vague memory that I often disliked my weakness and often felt that I was not as "strong as a man" as my mother said.

I gradually matured in stumbling, accepted the "baptism" of psychology for four years and the "nutrition" of books, and gradually saw myself.Independent qualityI became deeply fond of myself and gradually found my truest self. At the same time, I understand that men are not the only ones who are strong, and women are not the only ones who are weak.

In the book How to Restrain Women’s Writing, there is such a passage: "Some critics have invented a more subtle statement: the man in her body is writing. This seems to return the ownership of the work to the female author, but in fact it emphasizes that there must be a certain’ he’ writing. "

I don’t know much about feminism, but this passage has always warned me.We must live as an independent "subject".

Nico (female)

Feminism is a sober pain.

In the discussion about feminism on the Internet, many girls who have realized and started to practice the feminist lifestyle will call this process of consciousness change "awakening": they finally realize that they have been treated unfairly in the social framework with men as the first sex, and have completed a breakthrough in thinking.

The most direct change that awakening can bring is that people can see through the lies of the male-dominated discourse system, broaden a woman’s world in an instant, and make her realize that she is worthy of being respected, loved, encouraged and qualified to fight, fight and demand. Such thoughts can undoubtedly bring a strong sense of strength and belief.

However, after completing such a leap, it is not the happiness that comes with great enlightenment, but the inevitable and intense pain and contradiction, which even makes people ask themselves again and again."In fact, I am also one of the accomplices of this misogyny society, aren’t I?"

A few days ago, I saw a report that a female doctor of feminist anthropology clearly described her predicament. She talked about how she got into marriage, how she decided to have children, how to develop her career at the same time, how to work with her husband after giving birth, and finally had to trouble her mother and mother-in-law to help take care of the children under the weight of life-"Our freedom is based on the freedom of exploiting our mother-in-law."These are her exact words.

But I still think the pain is worth it.

In the collection of letters from Ueno Chizuko and Suzuki liang zi (a well-known Japanese journalist who once worked in the sex service industry and is now committed to speaking out for the plight of women), the viewpoint of another well-known Japanese feminist athlete, Tanaka Nakatsu, was mentioned.Only when a woman loses her mind can she be heard from the bottom of her heart.The awakening of feminism is actually an attack on the past self, which will sting our longing for equality and freedom again and again until we become those disgraceful feminists and burst into a roar to wake up the next sister who has not yet awakened.

A.r. xiaodiandian

As a woman,

We don’t need to express freedom by resisting marriage.

Personally, I have no enthusiasm for love and marriage. I thought I could go on like this. One day, my friend suddenly said to me, "But Eriksson said that we will be lonely in the future, and we will want to have children in the future. This sums up the laws and commonalities that so many people have found in the future. So you can’t say that you will change in the future. "

In fact, at the moment when I realized that I might need to establish contact with someone to satisfy my loneliness in intimate relationship, I was afraid, and I thought of my freedom and some "should" as a woman.

In Little Women, Joe turned down Laurie and sobbed to his mother:

Then for two seconds, she continued.

Joe is too lonely. In an era when she has to give up her marriage to be free, she is too lonely to force herself to refuse Laurie. In an era advertised as "marriage is the only way for women", she is too lonely with the belief of women’s independence.

She proudly wanted to prove that "women can live free", but she later found that there was a real "loneliness" in her heart, and she regretted it.

In contrast, her sister Meg chose marriage without hesitation. She said: My dream is different from yours, but it is very important to me.

I have come to realize that there is nothing to be afraid of in having intimate relationship or even marriage. We don’t need to lock ourselves in with "women’s due".May every woman express her independence and freedom without resisting or giving up marriage.

Koei

The "feminism" that has been overcorrected in me.

The memory of my first contact with feminism is very vague, but the most profound thing is that when this consciousness gradually began to grow in me without any rules.

I think I have found a label to flaunt myself and become extreme and radical in feminism. Compared with asking men and society around me to respect women equally, I took the lead in pointing the arrow of this doctrine at myself.

I emphasize the importance of independence very much.Think that women can’t completely rely on and depend on others.Nor can we be deceived by various "traps" and "lies" in various patriarchal social contexts. So I try to stay calm in all kinds of relationships,Practicing "independence" which is not substantially different from "self-isolation".

This overcorrected thinking has caught me in the game of dependence and independence, and at the same time neglected the essence of human beings-we always need to establish spiritual connection with others.

So when I inevitably felt the spiritual connection, I began to really think about what feminism is and what real independence is.

Although I gradually deviated from the track in this whole process of thinking about feminism, it is not too late to look back in time, but it is always moving forward. Therefore, I still hope that our social civilization can be de-gendered, so that everyone can enjoy their rights equally, even if it is still a long way off.

Qijing

Feminism, besides women themselves,

Are there any other friendly forces?

"It is not enough for feminism to be supported only by women’s groups, but only by gathering the strength of other groups can we truly realize the ideal of human rights equality."

—— Qiu Zhenwan

Trying to provide some non-female perspectives.

A few years ago, I took a counseling theory class and talked about feminist therapy. Out of curiosity, I asked the teacher if any men would title themselves as feminist consultants, and the answer was "I haven’t seen them for the time being, but I can." This is consistent with my own observation, and it also reads a layer of teachers’ expectations for "men, but feminists".

From this, it is found that it is difficult for men to flaunt themselves as feminists in public. The reasons are not only limited understanding and empathy for the plight of women or other vulnerable groups, but also the sensitivity and oppression brought by male identity itself and the environment. To give an inappropriate example, it is a bit like the relationship between heterosexual married feminists and other feminists.Standing on the cross position, we need to face the "gaze" of different groups. Such practice requires a lot of love and courage to face and deal with "inconsistency".

I grew up in an environment of relative respect for women, and the feminism I observed and understood is constantly changing, for example, from "let’s move these stacks of books by two boys" to "gentlemanly manners are packaged" and then to "what are the inherent privileges of being a man". The voices of feminists have brought me different experiences, such as being accused, understood, scared, angry, afraid, ashamed, and of course more sad and helpless … So even if we support and agree with equal rights, there are still many problems, but our goal is the same, to build a space where everyone can be seen and respected. Comas-Diaz mentioned several policies to empower women, and I think it can be done.It needs everyone’s common awareness and resource strength.

(1) let the parties understand the bad results of gender discrimination and racial discrimination;

(2) Dealing with the feelings of anger and self-deprecation caused by the weak position;

(3) regard self as the main body to solve problems;

(4) Understand the crisscross relationship between the external world and the internal reality;

(5) See opportunities as the possibility of improving the external society.

Opposition and conflict will not achieve a weak-friendly society, but communication, understanding and cooperation between different or overlapping positions may be a little closer to this goal.

Today’s interaction: What do you think of feminism?

Reference：

Beiner, T. M. (2007). Sexy dressing revisited: Does target dress play in a part in sexual harassment cases. Duke J. Gender L. & Pol’y, 14, 125.

The City Health Promotion Center reminds us that it is a good time to participate in outdoor sports with sunny days and gentle breeze. Autumn and winter exercise is at the right time, and scientific sports are particular. Here, I will explain the correct way of autumn and winter sports for everyone! See ↓

Don’t forget to warm up before exercise.

Autumn and winter change seasons, and the temperature difference between morning and evening gradually increases. When the temperature is low, the protection of various organs and systems of the human body is weakened, blood vessel contraction and blood viscosity are increased, and the elasticity and extensibility of muscles, tendons and ligaments are also reduced, which leads to the reduction of the range of motion of joints. If you do not do enough preparatory activities before exercise, you will often cause injuries such as muscle strain and joint sprain.

At this time, when you do physical exercise, you must do warm-up exercises, wake up your body and joints through brisk walking, jogging, stretching and so on, so that your body will get hot and sweat slightly, and then you can participate in various sports.

Appropriately increase the amount of exercise

When the weather is cooler, the body’s fat content will increase compared with that in summer, and the body weight and body circumference will also increase accordingly. Therefore, the amount of exercise training can be appropriately increased, and at the same time, aerobic exercise can be increased to improve physical function and prevent excessive accumulation of fat.

In addition, we should also pay attention to mastering the correct movements of sports, such as playing basketball. After mastering the movements skillfully, we can start more intensive exercises and competitions, which can effectively reduce accidental injuries in sports.

Pay attention to cold and warmth

The temperature in the early morning has started to get lower. Never go outdoors in your light clothes as soon as you get up. Be sure to keep warm and change clothes according to the temperature.

When exercising outdoors, we should also pay attention to the way of breathing. Using the way of nasal inhalation and mouth breathing can effectively reduce the stimulation of cold air to the respiratory tract. When carrying out continuous intensive exercises, we should pay attention to controlling the breathing rhythm and reduce the discomfort caused by poor breathing.

After exercise, if you sweat a lot, you should dry the sweat in time, put on dry and warm clothes, and it is best to wear a hat to prevent heat loss, and be careful not to stay in windy places. Especially after sweating, don’t drink cold water or iced drinks immediately to reduce the stimulation of cold things on the gastrointestinal tract.

Get rid of sports misunderstanding

Myth 1: Autumn and winter are not as hot as summer, so you don’t need special hydration during exercise.

Positive solution: autumn and winter change seasons, and water should be replenished in time after exercise to prevent autumn dryness.

When the climate becomes dry in autumn and winter, the body itself will be reactive to water shortage, and the loss of water during exercise will aggravate the water shortage of the body. After exercise, you must pay attention to hydrating, and you can supplement sports drinks appropriately, which is not only beneficial to metabolism, but also can supplement trace elements needed by the body, but you should avoid drinking drinks with too much sugar.

Myth 2: Autumn is a good time to exercise, so we should seize the time to exercise hard.

Positive solution: Autumn is indeed a good season for exercise, but we should pay attention to moderation and encourage everyone to participate in outdoor sports more than to practice hard in the gym.

It is suggested to pay attention to air quality before outdoor exercise. In case of moderately polluted weather, outdoor exercise time should be reduced or even stopped. In outdoor sports, you should pay attention to the temperature difference and keep warm.

Myth 3: Students should focus on their studies, and then have time to exercise later.

Positive solution: This is a common misunderstanding.

First of all, physical exercise helps to improve physical fitness such as coordination, flexibility, strength, endurance, speed, etc., and can effectively alleviate the frequent problems of teenagers such as obesity, fatigue and inattention, which is more conducive to improving learning efficiency.

Secondly, exercise can also enhance appetite, promote gastrointestinal peristalsis, make nutrition easier to absorb, make bone tissue get more nutrition, and contribute to growth and development.

Finally, exercise can better regulate human hormone secretion, effectively relieve study pressure and fatigue, improve teenagers’ psychological state and enhance their stress resistance.

Group sports can also improve teenagers’ ability of mutual cooperation and teamwork, and help children build a sense of collective honor from an early age.

MATERIALS: Ge Yunshen, Deputy Chief Physician, Department of Sports Medicine, Huashan Hospital, Fudan University.

Source: Shanghai release

Cctv news(Reporter/Kan Chunyu Video/Peng Jun and Yue) Exercise is a dynamic melody every summer. When you exercise in a humid and sultry environment, you will feel that your weight loss will get twice the result with half the effort. However, is it really better to lose weight by exercising in summer? Is it scientific to deliberately let the body sweat more when exercising? Gao Binghong, Dean of School of Physical Education and Training, Shanghai Institute of Physical Education, teaches you how to make Sports Summer scientific.

Is it scientific not to turn on the air conditioner when exercising in summer to make your body sweat more?

Gao Binghong: We talk about "practicing three or nine in winter and three days in summer". In fact, it is very important to get the body moving in dog days, because it can accelerate blood circulation and excrete a lot of metabolic waste in our body through sweat, which is also one of the purposes of exercise.

However, if the temperature has reached more than 37 degrees and the humidity has exceeded 70%, you will sweat before moving. For ordinary people, this weather condition is not suitable for going out to exercise, so try to exercise indoors. If you exercise indoors, the temperature of the air conditioner should not be too low, and 20-25 degrees is a more suitable temperature for exercise. At the same time, we should also pay attention to ventilation.

Losing weight by sweating a lot is not worth the loss, but it can’t be achieved. People always have to eat and drink water, and once they drink water, their weight will go up again. If you sweat too much and don’t replenish water, dehydration will also cause danger. Scientific weight loss should reduce fat, increase muscle and improve the efficiency of body metabolism.

What should we pay attention to when doing sports in summer?

Gao Binghong: Too long exercise in summer may lead to a large amount of perspiration. If we don’t replenish water and electrolyte in time, it may lead to muscle spasm and even syncope.

After exercise, you can weigh yourself. For example, before exercise, it is 70kg, and after exercise, it may drop to 68kg. If you lose 2% of your body weight, you will feel very thirsty. If you lose more than 4% of your body weight, your muscle endurance level will drop, your cardiopulmonary function will decrease, and even metabolic disorders will occur.

Therefore, in the process of exercise, hydration is the first, and salt and electrolyte can be supplemented if conditions permit. It is very important to pay attention to sugar supplementation during long-term exercise.

It should be especially reminded that it is not appropriate to drink a lot of ice drinks during exercise, which will cause great stimulation to our gastrointestinal tract.

In addition, high-intensity exercise in summer produces more lactic acid, which will stimulate the nervous system, increase the respiratory rate immediately, and make us feel a little stiff. For example, some people vomit after running 800 meters. Why do they vomit? It is because running 800 meters will produce a lot of lactic acid to stimulate the nervous system, which will lead to a violent reaction in our stomach.

So before exercise, we can eat more alkaline foods, such as bananas and other fruits and vegetables, which we call alkaline storage, so that when the body produces lactic acid, the alkaline components we store can neutralize the acid and slow down the accumulation of lactic acid.

Hello, I’m Dr. X.

Every week [Hot Tour Information], we will take stock of the hot game news of the week for everyone. Zero and zero always add up to a lot in a month, so what are the news hotspots worthy of resumption and what new progress has been made after the node?

Today, Dr. X will take you into the "June Hot Tour Information".

[Industry Events in June]

Key points: In June, the heavy works such as "Fairy Sword World" and "Sixteen Sounds of Yanyun" were issued with edition numbers.

Starting from this year, it seems that it has become a common practice to issue monthly version numbers. There are as many as 89 version numbers issued in June this year, among which Tencent, Netease, Lilith, Duoyi, China Mobile Games, Youzu, Sanbao and other well-known companies all have new works on the list, which can be described as rain and dew.

Tencent’s new work "Dawn of the Stars" is the fighting game "Code Name: Dawn" adapted from the glory of the king IP.

At the same time, Netease’s open-world martial arts mobile game "Sixteen Sounds of Yanyun" also got the version number. The game got the version number just after testing in early June, which is a good time to catch up. It is estimated that the previous node of "Going Against the Water" will start to be released.

Besides, Lilith’s "Far Light 84", "The Wandering Earth", "Sword World", Pasya’s "Super Bucky Ball", "Violent Echo", "Cool House", "Bird Camp" and Ubisoft’s "Dancing Full: The Party" all got their editions, which can be said to be full of gains.

It seems that in the second half of this year, there are still many surprises waiting for everyone in the domestic mobile game market.

Key points: Korean brush MMO returns! The Ark of Destiny was finalized on July 20th.

In June, the Korean MMORPG masterpiece "Ark of Destiny" represented by Tencent was officially finalized, and players can experience this long-lost masterpiece on July 20th.

This is also the only Korean painting game that is expected to take over DNF in the domestic market at present. Dr. X is still looking forward to it.

Previously, the Ark of Destiny was also exposed to some problems, mainly because in previous tests, it was suspected that the cancelled table clothes were directly copied, resulting in a large number of deviations in the translated text, which caused a lot of controversy.

However, it is said that the Ark of Destiny has done a lot of localization work in recent months, with a text volume as high as 1,500 w words and dubbing over 2w sentences, hoping to solve the previous translation problems.

In addition, before the game was about to go online, Hanbok in Ark of Destiny made a big own goal. In the update of Hanbok in June, Hanbok, Ark of Destiny, accidentally put on a harmonious patch of the national costume, and put on thick cotton-padded jackets for the characters in the game.

This time, Korean netizens are not happy, and they have denounced the developer smilegate in the forum. Later, the project team also clarified that it was because of the company’s mistake that the overseas version was accidentally updated to Hanbok. At present, the error has been corrected.

As for the national service, we can only hope for the anti-harmony patch after opening the service.

[Online games are new]

Key points: players are willing to continue to play with the title and plug-in of the "Blue Agreement".

In June, the long-awaited Blue Agreement was finally officially launched. This game did not bear the "polishing" of Bandai for so many years. Just after it was launched, it was a big wave, which directly crashed Bandai’s server and made Bandai’s games collectively paralyzed for a day.

Fortunately, the game was quite successful, attracting more than 600,000 players in a week, and the online record reached 200,000. This figure is nothing in the environment of large domestic base+brush traffic+yin soldiers occupying the road. It is already quite excellent data in Japan. Moreover, it has also attracted many domestic players to cross the ocean and stick to the game with a high PIN.

Not surprisingly, in a few days, the Blue Agreement gave players a scare. It is said that most domestic players were officially banned, and some players and even an entire trade union were almost wiped out.

In the post bar, there are also bosses who have received 40 orders for krypton, and they also suffered the title hammer, and all the money was played by Shui Piao.

At present, the "Blue Agreement" has confirmed that Hanbok, European and American clothes, and Hong Kong, Macao and Taiwan clothes will be opened. If the service status is too high today, players who want to experience it still suggest to try Steam’s European and American clothes or consider switching to Taiwan clothes in the future.

Key points: Diablo 4 season gameplay is announced and will be launched in late July.

At present, the state of Dr. X’s Diablo 4 is that there is no brush. You should have everything you want to play at this point. Let alone the bad effect of BD, you have worked hard for a day and there is no improvement.

Fortunately, Blizzard recently said that it will hold a live developer broadcast at 2 am on July 7 to announce the related contents of the first season of Diablo IV.

At present, it is known that the first season will be launched in mid-July, season passes and new gameplay will be launched in this update, and some optimizations such as "opening the portal with rice", "adding props online" and "gems entering the material package" should be updated.

The player’s long-awaited artifact "military cap" is rumored to appear as a special drop in the first season.

Interested players should not miss it.

Key points: Is it hype or true that the public beta of "Going Against the Water" fights openly and hard in the canteen in Weibo?

At the end of June, "Going Against the Water" ushered in a formal beta. According to the seven wheat data, the revenue of the iOS platform alone has exceeded 10 million in the first week.

At the key node of the public beta, the project team of "Going Against the Water", as the whole king, also gave everyone a bunch of "routine operations" without stint.

First, some players broke the news that the project team "Against the Water" and "A Dream of Rivers and Lakes" fought in the canteen, and the situation was very fierce, and it was really close combat. This news has also been confirmed by the ghost mobile game and Tianyu mobile game project team next door, which seems to be true.

In addition to hand-to-hand combat, "Going Against the Water" also directly organized a group tour in Weibo, claiming that the official blog of "Going Against the Water" was banned because the amount of money put in Weibo was not up to standard, and the WeChat chat record with (Weibo) was released. Chat records show that if you want to buy a hot search, you have to spend 500w, 800w and 1000w hot searches.

I can only say that it is a crown-selling one. I didn’t buy a hot search and even the number was sealed.

Now Weibo, the official of "Going Against the Water", has been unsealed, and neither Sina nor Netease has made any further explanation on this incident. This is a reconciliation or a new propaganda means. Dr. X doesn’t know, but he can only say that it is a real flower.

Key points: Reiki Awakens, Repairs the Truth and Comes Back "Shushan: The First Chapter" opened in June.

The online version of Xianxia MMORPG’s masterpiece "Shushan: The First Chapter" was officially launched at 12: 00 on June 26th. The game is based on the classic Oriental Xianxia, with its excellent background plot, and it is seamless with rich games, techniques and skills, so that players can explore, discover and grow constantly in the game and experience endless fun and sense of accomplishment.

There is a huge world map in "Shu Shan: the first chapter", which completely presents a fantasy world of Shu Shan. Players can explore freely in this seamless world and discover more magical places. From the misty mountains, the towering peaks, the green lakes and the boundless sea of clouds, each place has different scenery and unique stories, which make players linger.

At the same time, there are different side tasks, main plots and interesting achievement systems in the game, so that players can better understand this fantasy world during their travels.

[A new tour test worthy of attention]

Key points: Netease’s martial arts open world game "Sixteen Sounds of Yanyun" just got the version number after the test.

At the beginning of June, Netease’s martial arts open world game "Sixteen Voices of Yanyun" was opened for testing. Judging from the effect of this test, it was much better than before, which also made many players feel relieved.

Before the comparison, this time, "Sixteen Sounds of Yanyun" obviously optimized the consistency of action, and at the same time added more content to explore, so the overall effect of the test is good, except that it takes 2060 to experience this problem, it still needs to be optimized.

In the battle process of the game, it is similar to the previous live broadcast and test. The game has fighting methods such as counterattack, resolution and execution, which is similar to Wolong.

This sounds like a bit of stitching, but the combat experience is really quite good, and it really tastes like a stand-alone game.

At present, the game has just been tested, and it has already got the version number. It seems that after the next full version test, the game may be ready for public beta, and it is still very promising to play this year.

Key points: The first test of "Fairy Sword World" appeared, and many questions set off a hot discussion among players.

In addition to Sixteen Voices of Yanyun, the World of Sword, which was tested in June, was also hotly debated by players.

On the one hand, the golden routine of Xianjian IP mobile game has always made players dissatisfied. On the other hand, it is this domestic classic stand-alone IP, and it is difficult to make a stand-alone series in the future. Some of the grievances of fans are also vented on the mobile game.

At the same time, because the gameplay almost copied "The Original God" and the attributes of classic characters were almost all wrong, it was also very difficult for players to accept.

Key points: The Fearless Contract announced that the domestic FPS end-game market will change on July 12.

With a pinch of fingers, in a few days, the world-famous FPS end-game "Fearless Contract" under the fist will be officially opened.

This FPS work, which was not optimistic when it was opened, is now comparable to CSGO’s. In the face of no domestic competitors, it can basically be said to be a dimension reduction blow.

However, compared with CSGO, which needs Steam to start, it is obviously more advantageous to directly graft QQ login of Tencent’s huge user group. Just like the effect of LOL and DOTA2 in China, "Fearless Contract" is estimated to become an irresistible gesture this time.

At present, the biggest problem of this game is that the price of the mall is too expensive. Whether it will be adjusted depends on the real situation after the game goes online next week. Anyway, it doesn’t matter to Dr. X, who has never bought skin. Players who have been fighting for foreign clothes all the year round can wait and see and consider returning.

Image source @ vision china

Wen Yi is at the forefront of entrepreneurship, written by Li Xiaofan and edited by Dan Zong.

There is a fierce battle going on in the track of offline beauty shops.

The two sides of the game are: a new beauty collection store represented by plum and colorist, and a traditional beauty retail store represented by Sephora and Watsons.

During the visit, "Frontline of Entrepreneurship" found that in the same shopping mall, there were obvious differences between these two different models of beauty shops. For example, the flow of Watsons and colorists on the first floor of Xinzhongguan Shopping Center is less than one third of that of the latter. In terms of popularity, the new beauty collection store won for the time being.

However, from the perspective of supply capacity and customers’ trust, the new beauty shops are slightly inferior. It is difficult for them to get authorization from international brands and they have to find other channels to get goods, which leads to the risk of authenticity of their supply and no great advantage in price.

Who will be the final winner in the multi-faceted contest between these two species?

In January 2020, next to Watsons on the first floor of Beijing Xinzhongguan Shopping Center, THE COLORIST Colorist (hereinafter referred to as "Colorist"), a beauty collection shop, officially opened. It is also from this time that a battle between "new style and tradition" of beauty shops was staged here.

I don’t know whether it is accidental or deliberate "business grab". The location of the colorist seems to be "declaring war" on the traditional beauty collection stores represented by Watsons and Sephora.

These two different forms of beauty collection stores show great differences in store decoration, business philosophy and commodity selection.

At 6 o’clock in the afternoon on Saturday, the colorist’s shop was crowded with consumers who selected and tried products. Visually, most of them were between the ages of 20 and 30. Here, consumers can choose and try colors freely, without the interference of shopping guides. If you need help, the shopping guide will recommend it.

According to the observation of "The Frontline of Entrepreneurship", the clerk of the colorist is also a young man in his twenties, wearing white T-shirts and jeans, and with the design of the store with gray and pink tones, the store as a whole looks bright and lively.

Watsons, on the other hand, took a very different road of management. As soon as I entered Watsons, a shopping guide warmly greeted me and asked what the demand was. Its store design is dominated by black and yellow tones, and dressing the, the shopping guide, is dressed in black and looks older than the staff of the colorist.

The area of Watsons’ store is much larger than that of the colorist’s, but during the 20-minute visit to the "Frontline of Entrepreneurship", its traffic was less than one-third of the latter. It seems clear at a glance who can win the favor of young people.

Figure/Colorist and Watsons at the same time

The competition between colorists and Watsons is no exception.

On the afternoon of a weekend in July, in Xidan Joy City, the "Frontline of Entrepreneurship" visited and saw that the WOW COLOUR store on the second floor was crowded, and every shelf was surrounded by consumers. The Sephora store downstairs is much deserted, and there are less than 10 consumers who choose goods in the store. Not only that, but the counters of beauty brands such as MAC and CHANEL on the second floor are rarely visited by consumers.

Figure/WOW COLOUR store on Saturday afternoon

Most of the products sold by colorists and WOW COLOUR are domestic products and cheap brands from Japan and South Korea. If they may attract many young consumers by low prices, they can’t compete with Sephora and Watsons, then the high-end HARMAY preserved plum (hereinafter referred to as "preserved plum") is qualified to compete with them.

Huameimen Store, located in the renovation site of Xidan, Beijing, is more like a place in online celebrity, and its personalized industrial design has attracted many consumers to take photos. On the weekend of July, not only young people but also many middle-aged mothers with children came to punch in, and there was a long queue in front of the cashier. From the perspective of popularity, the new beauty collection store is a proper winner.

In Tu/Huamei Store, consumers queuing to check out.

Since last year, the outlet of the beauty collection store has obviously been blown up.

At the end of last year, H.E.A.T enjoyed burning and obtained angel round financing from Gaorong Capital; HAYDON Black Hole also received angel round financing led by Gao Ling and Tencent. In March of this year, WOW COLOUR announced that it had received 500 million yuan in Series A financing.

Their store opening speed is also extremely rapid. Peng Yao, CEO of colorist, mentioned in his speech that he had opened more than 300 direct sales stores in a year, covering Class A business districts in first-tier cities. According to public information, WOW COLOUR also opened nearly 300 stores within 8 months. While the new beauty shop is in full swing, the traditional beauty shop has a declining trend.

Watson’s financial report shows that in 2020, China’s performance share decreased by 19% year-on-year, and the epidemic also affected Watson’s performance. Last year, its global sales decreased by 11% year-on-year. In July last year, Wanning, an old-fashioned beauty chain, was also reported to have withdrawn its store on a large scale.

This natural law is being verified in the beauty collection store industry.

Under the influence of the new beauty collection store, in addition to the above-mentioned new brands that have obtained financing, there are also some small and medium-sized brands running with franchisees. They vigorously promoted the "way to attract gold" of beauty collection stores, attracting many players who want to enter the market to make money.

"Since 2007, our company has been doing the franchise business of snack collection stores. Now that this franchise store is not good, it will be transformed into a beauty collection store." Wang Lin (pseudonym), a staff member who claimed to be the source manufacturer of makeup collection, said.

Wang Lin introduced that they can provide customers with "one-stop" service-the owner only needs to carry out simple basic decoration of the store, and they will help the owner choose the site, provide the store design scheme, shelves and other equipment, as well as the supply of beauty products.

"We don’t charge any joining fee, management fee or deposit. You send us the floor plan of the store, and we will give you a design plan. The color, background board, mirror and lighting of the shelf can be done according to your requirements." Wang Lin said.

She also revealed to the "Frontline of Entrepreneurship" that many customers who originally opened snack collection stores directly transformed into beauty collection stores on the original storefronts, and many people who were engaged in clothing and shoes and bags switched jobs.

"The makeup collection store is a slogan, and everyone wants to seize this slogan, so we have a lot of lists in the past two years." Wang Lin said. It will take them about 15 days to make the shelves, and the current order has been placed for one month.

In the mouth of these franchisees, the beauty collection store is a good business worth investing in.

"The cost of a store of about 100 square meters, hardware facilities and the first distribution of goods is about 350,000 to 400,000 yuan." Yang shen (a pseudonym), a staff member of another makeup collection shop who joined the chain brand "YISUCOLOUR Easy Life", said.

58 According to the same city, the monthly rent of a shop near SOHO in Sanlitun, Beijing, which is about 120 square meters, is 42,000 yuan. If it is in a county town, the monthly rent for a shop of similar size is several thousand yuan.

"The profit of make-up is very considerable. We all supply goods to shopkeepers in the range of 3.5~4.5 fold, and the profit can basically reach 50%~70%." Yang shen said that among their franchisees, the turnover of some shopping malls and stores can reach more than 100,000 yuan a month. "Some customers can sell 20,000 to 30,000 yuan a day, and the holidays can be doubled."

In other words, if the business is done well, some shopkeepers can cover the initial investment with more than one month’s revenue.

Yang shen said that at present, they have more than 40 franchise stores in Henan, Yunnan, Xinjiang and other regions, and even stores have opened in counties and towns. "What we mainly do is cheap beauty, and most people can accept this price. Nowadays, users in counties and towns have also become more beautiful and need makeup. Therefore, the audience is also relatively wide. In addition to the post-90 s and post-00 s, some post-70 s and post-80 s will also have demand. " Yang shen said.

According to yang shen, the prices of commodities are the lowest in 9.9 yuan, mostly in 69 yuan and 79 yuan, and the unit price of customers is basically between 100 and 500 yuan. "After the guests arrive at the store, few people can go out empty-handed, and there is a high probability that they will buy a variety of goods."

Yang shen also introduced that there are currently more than 200 brands of products sold in their franchise stores, mainly domestic hot beauty products and imported niche brands, and there are also big-name samples. "We will ensure that there are 3 to 5 brands every month. To put it bluntly, it is nothing more than what brands and single products are hot at the moment, and we will do what we do." Yang shen said.

However, on the occasion of the rise of online beauty shops, the wildly promoted franchise model does not mean that "everyone has money to earn". "The first batch of shops are people who eat crabs. There will only be more and more stores in the back, just like tea shops, everywhere, but there are not many latecomers who can make money." Yang shen said.

Although the new species is slightly better in catering to young users and the speed of development, the new collection stores are not as advantageous as traditional stores in terms of the most fundamental source of goods.

Among them, the most worrying thing for consumers is whether the products of beauty shops, especially the samples, are genuine. Some people think that the sample as a gift, the brand side is controlled, but it continues to flow into the market, and there may be some problems.

In February this year, the blogger "Macromolecule Lab" released a video in Xiaohongshu, in which he tested nine samples of a beauty collection store in online celebrity and compared them with the formal clothes of the counter. Through NMR experiments, it was found that one of the eye creams was obviously different from the formal clothes of the counter.

He analyzed that for such a result, one possibility is that the version of this eye cream is different, and the other possibility is to buy a fake.

This video also caused controversy in the industry and discussion with the outside world. But in any case, this incident reflects to some extent that consumers have some doubts about the authenticity of some sample products in the new beauty collection store.

Relatively speaking, traditional beauty shops don’t have to worry about this problem.

For example, the source of Sephora is a genuine channel in the hearts of the public. It is reported that Sephora is a mid-to-high-end cosmetics retail store under LVMH (Moet Hennessy-louis vuitton Group). It cooperates with LVMH, Estee Lauder Group, L ‘Oreal Group and other large daily chemical groups in Europe, America, Japan and South Korea. Sephora in various countries directly gets the goods from the top channels of the brand in the local market, which ensures the authenticity of its products.

However, it is difficult for some new beauty collection stores in China to get the authorization from the brand directly, so they can only find other channels.

"Some of our customers were originally in the makeup business, and they have access to goods. If you need it, we can also help you connect channels." Wang Lin said.

However, what these shopkeepers and franchisees call "the channel to get goods" must be reliable?

Xiaohongshu blogger, who claims to have more than 10 years of experience in cosmetics entrepreneurship, once revealed in the video that there are two main channels for imported cosmetics.

One is the "general trade" channel, which is "basically risk-free", and the brand needs to make a general trade record, but the brand will add 21% tax point to the price of the product itself, and it is controlled by the brand, which leads to no advantage in the price of the supply.

"Medium-sized and above physical store merchants, and in the case of strict market supervision, suggest taking formal trade channels to minimize business risks." Nanmu said.

The other is the circulation channel, that is, products do not enter China through formal trade channels, and practitioners can purchase them in wholesale markets, distribution centers and websites.

There are several large cosmetic wholesale distribution centers in China, such as Xingfa Square in Guangzhou, Yifa Square, Meibo City, and Shenzhen Mingtong Cosmetics Wholesale Market, which emerged in recent two or three years. "Some big-name imported cosmetics shops in Meibo City basically do high imitation or super A goods (high-end imitations)." Nanmu said in the video.

She also introduced that most of Shenzhen Mingtong sells parallel imports. "It means that products that have not come in through formal tariff and regulatory channels, parallel imports are not equal to fakes, but it does not rule out that individual businesses are mixed and sold, or some stalls are half genuine and half fake."

Therefore, once the beauty collection store is not careful, it is possible to get fakes or parallel imports, thus facing operational risks.

In addition to the supply problem, the prices of some products in the beauty collection store have also been vomited by some users, who think that their cost performance is not high.

Little Red Book blogger "Yili Shark White" found that the price of make-up is not cheap, which is not much different from the counter. For example, a lipstick for MAC, the official price is 170 yuan, and the price of plum is 167 yuan. "It’s better to find the counter sister of MAC and draw me a European and American makeup." The blogger said.

Take Lancome Pink Water as an example. As seen in Huamei Store, the price of a single bottle is 340 yuan, while in cdf Duty Free Shop applet, the lowest price of this product is 242 yuan, and the purchasing price is generally within 300 yuan.

Figure/Price comparison between plum and cdf

As a new species, the popularity of new beauty collection stores really evokes the curiosity of young users, and at the same time, it also allows some source manufacturers to see the development potential of the collection store model, which further promotes the rise of offline beauty franchise stores.

However, in the face of the two mountains of supply capacity and price advantage, whether the new beauty collection store can successfully break the game and run out of a sustainable profit model remains to be further tested by the market.

[Exclusive Interpretation] Table Tennis Mixed Team World Cup Battle Report & standings, the live broadcast of the focus schedule on December 5, said the competition system.

Hello, dear readers! I am your self-media writer. Today, I want to bring you the latest battle report and standings of the table tennis mixed team World Cup, as well as the live broadcast of the focus schedule on December 5. In this world-famous competition, the wonderful performances of players from all over the world are dizzying, and the competition system behind it also has its unique charm. Next, let’s walk into this table tennis world full of passion and wisdom!

First, let’s take a look at the latest battle report and standings. After rounds of fierce competition, the strength of each team has gradually emerged, and the rankings in the standings are constantly changing. In this process, we have seen many wonderful competitions, as well as the hard work and perseverance of many players. They proved their value with their strength, and also brought us endless surprises and touches.

Here, I want to tell you a short story. This is a story about table tennis, and it is also a story about persistence and perseverance. The protagonist of the story is a table tennis player named Li Ming. He used to be an unknown teenager, but he has a dream, that is, to get good results in the table tennis mixed team World Cup. In order to realize this dream, he sweated on the training ground every day, and he never stopped, no matter whether it was windy or rainy, no matter whether it was cold or hot. His efforts paid off. He broke through himself again and again in the competition and finally led the team to achieve excellent results. His story tells us that as long as we have dreams and persistence, we will be able to achieve our goals.

Next, let’s take a look at the focus schedule on December 5. This day’s game will be very exciting, because it is a crucial day to decide the ownership of the champion. All teams will go all out to fight for their honor. And we will also bring you the most real-time and exciting game reports through live broadcast. Whether you are an avid table tennis fan or a novice interested in table tennis, don’t miss this day’s game!

Finally, I want to talk to you about the competition system of this event. The competition system of the table tennis mixed team World Cup is very unique, which not only tests the individual strength of the players, but also tests the overall cooperation of the team. In this competition system, each team needs to send one male and one female player to compete, which requires players not only to have excellent personal skills, but also to have good teamwork. This competition system makes the competition more intense and tense, and also enables the audience to see more wonderful moments.

Generally speaking, the table tennis mixed team World Cup is a game full of passion and wisdom, which shows the strength and grace of the players, as well as the charm and spirit of table tennis. I hope that through my introduction, more people can understand and like this sport. If you are interested in my article, please pay attention to my self-media account, and I will bring you more exciting content.

Here, I would like to thank all the friends who supported me, paid attention to me and liked my article. Your support is my motivation and the source of my writing. I will continue to work hard to bring you more exciting content. Let’s look forward to the focus schedule on December 5 and cheer for our players!

Hello, everyone, here is the "Picture a Good Game" updated every Monday. I am the younger brother! It’s time for us to look at pictures and choose games again, without saying much nonsense, above!

Zero: the mask of eclipse: astringency and timidity must be cured today!

Game platform:
PC/PS5/PS4/XSX/XboxOne/Switch

"Zero: The Mask of Eclipse" is the fourth work in the "Zero" series of wind and horror adventure games in 2008. Following the remake of Zero: The Witch of Ya Ru, which was released in 2021, the masterpieces of Zero series will revive beautifully again.

In the current HD version, the overall characters are very delicate, and both the heroine and other "scary female ghosts" in the game can choose different costumes. Compared with the original version, this HD version has a very good picture upgrade, and the plot has not changed much, so it can still bring familiar feelings to the old players.

As a horror game, the official is also very aware of the "longing" of the players. The soft and lovely sister and heroine, coupled with the detailed characterization, make people have to give this game full marks. Although it is a horror game, it has to overcome the panic and continue to play for the "features" in the game.

Player comments:

-it’s been ten years since I first touched this series, and some friends have fooled me about what I want. As a result, after playing for more than ten minutes, I feel a little embarrassed. It turns out that the fear engraved in DNA is hard to kill. QAQ is definitely not that I am not good enough! !

-this series of works is to prove an old saying: lust for sex can really cover the sky!

-The first console bought for playing the Zero Series was wiiu. At that time, I played the butterfly of Zhen Hong first, and I thought the atmosphere was already quite depressing. As a result, the scene and atmosphere of the eclipse mask are as heavy as the nose can’t breathe. It’s really great to play on steam now, and the atmosphere is as good as ever. I’m looking forward to the new Zero or Duplicate Zero 3 on ps2! ! !

"Collage Adventure Biography": One person has done it for 7 years!

Game platform: PC

"Collage Adventure Biography" is a game made by Liam, a foreign brother, for seven years, which integrates meat pigeons, barrage shooting and pet collection. Moreover, after the game was done for three years, because the younger brother was dissatisfied with the original design, he simply overthrew it and relearned it, and it took four years to reshape it. Up to now, ninety-seven percent’s favorable comments have been maintained in Steam.

At first glance, you might sum it up as a Roguelike game. Buff, props and maps are randomly generated, and players need to start new adventures in repeated failures until customs clearance. These are common Roguelike paradigms in recent years;

But a closer look shows that it is a bit magical. For example, on the basis of the programmed map, it adopts the level structure of the Galaxy Demon City, with all kinds of shortcuts and exploration elements; Moreover, it has designed dozens of monsters, and you can subdue them into mounts or companions just like playing Pockmarked Dreams. The game is surprisingly refreshing to play, which is well worth a try!

Player comments:

-customs clearance has been completed. Very excellent sketch-level game, rogue+ collection+shooting, the style of painting is very cute, the difficulty is not high, and it is worth trying.

-This game is highly recommended by my friend, saying that I want to support the game that individual developers have been doing for 7 years. Although stupid people are not very good at meat pigeons, I quite like this painting style, bright cream; It’s very fun to play, and it keeps pushing pictures, plus it can catch monsters as mounts, which is great ~

-sloths, snails and even spiders all look so cute under the style of paper. Bgm and sound effects are even more brilliant. With the action of the ferrule, the sense of accomplishment of taming is directly max. Single game play = light meat pigeon+breaking through the customs+barrage shooting. Outside content = talent+construction

Call of the Devil: The Battle of Kronecker: Another MMORPG Korean Tour

Game platform: PC/ mobile phone

Call of the Devil: Battle of Kronecker is a new work based on the IP of Com2us’ best-selling work Call of the Devil: Battle of the Sky, and it is the first MMORPG game under the IP of Call of the Devil. The game breaks away from the existing MMORPG structure, and is based on three summoners with full personality and more than 350 kinds of demons with various attributes and skills, providing "collection" of characters and "strategic" fun realized through team combination.

The game inherits the game mode of Call of the Demon Spirit: Battle of the Sky. It is not that some powerful demons have an absolute influence on the outcome of the game, but that they need to use a variety of attributes and skills strategically according to their opponents.

The Call of the Devil: The Battle of Kronecker will be released globally on March 9 this year based on the operating experience in South Korea and North America, supporting 14 languages including Chinese, which can be played on both PC and mobile phone.

Player comments:

-After waiting for many years, the demon spirit summons IP to keep up with the pace of the times. The painting style of the second element is very good, and the game begins with a bunch of demon spirits.

-Advantages: Real-time control of elf combat has certain operability and playability. Disadvantages: I’m here to play games, not to calculate which krypton project has the highest cost performance. In fact, if you only play PVE in this game, you should only smoke elves. Others are training materials that can be accumulated slowly. But with PVP, it will be very curly.

-the demon spirit summons in the same series of games, which is the benchmark! Kronikko Zhan Ji is … unremarkable in the same kind of games. Can only say that don’t look forward to the war discipline with the call of the demon spirit.

Zhang Wei

How to build the core competitiveness of the industry, create a good ecological environment, and promote the high-quality development of the cosmetics industry in China is a topic of concern at the "Oriental Beauty Valley International Cosmetics Conference 2023" held in Shanghai recently.

As the only "cosmetic industry capital of China" in China, Oriental Beauty Valley, located in Fengxian District, Shanghai, has gathered more than one third of cosmetics enterprises in Shanghai, with an industrial scale of nearly 100 billion yuan.

Beauty industry is at the forefront of fashion consumption.

Yolanda, secretary of Fengxian District Party Committee, said that in the past five years, Oriental Beauty Valley has been accelerating from the cosmetics capital of China to the cosmetics capital of the world. By 2022, the number of enterprises above designated size in the beauty and health industry in Oriental Beauty Valley has exceeded 230, and the number of cosmetics production enterprises accounts for 37% of Shanghai’s total, with sales accounting for 40% of the city’s total, and there are more than 3,000 cosmetics brands.

Yolanda said that Fengxian will actively integrate into the construction of Shanghai as an "international consumption center city", accelerate the gathering of innovative elements, vigorously support enterprises with underlying technologies and subversive projects, make every effort to create a market-oriented, rule-of-law and international first-class business environment, deepen industrial policies such as "fund+base", implement the "service package" system of enterprises, boost the healthy growth of enterprises, and promote Oriental Beauty Valley to become the innovation source, investment first choice and fashion consumption of beautiful and healthy industries.

The relevant person in charge of the Ministry of Commerce said at the meeting that consumption is an important engine of economic growth and a direct manifestation of people’s needs for a better life. In recent years, the cosmetics consumption market in China has become one of the most dynamic markets, with various new consumption hotspots and changes emerging one after another, with great development potential. Shanghai is speeding up the construction of an international consumption center city, creating a new global product launching place, a global consumption destination and a new landmark of international consumption. Among them, the beauty industry represented by cosmetics has been at the forefront of fashion consumption in China. Fengxian District has made great efforts to build a global launching place and demonstration area for new cosmetics products, and Oriental Beauty Valley has become an important business card representing the beautiful health industry in Shanghai and even China on the international stage. The Ministry of Commerce will continue to optimize consumption supply, improve consumption conditions, innovate consumption scenarios, and inject more new kinetic energy into the high-quality development of the beauty consumer goods industry.

Jointly create a good and orderly market environment

At the "Media Forum of 2023 Oriental Beauty Valley International Cosmetics Conference" held in the same period, participants pointed out that China’s cosmetics industry has developed rapidly and has risen to the second largest market in the world thanks to China’s consumption upgrading and the development of beauty social platforms. In 2022, the total retail sales of China’s cosmetics industry reached 393.56 billion yuan. With the all-round rise of the industry, the competition continues to intensify, and the relevant state departments have issued a series of policies and regulations, which put forward more standardized and standardized requirements for the supervision of the cosmetics industry. However, in the information age of "everyone is a microphone", there are many social media and voices from the media. The public opinion environment facing the development of domestic cosmetics brands is becoming increasingly complex, and the construction of industry brands is facing multiple challenges.

Xue Ke, deputy dean of the School of Cultural and Creative Industries of Shanghai Jiaotong University-University of Southern California, said that technology leads the beauty industry in today’s era, which has brought great influence and marketing changes in the development and dissemination of the beauty industry. The emergence of the era of big data can accurately locate consumer portraits, thus bringing new consumption characteristics to the beauty industry.

"The innovation of technical means such as" accurate portrait "and" immersion experience "on the Internet, the iteration of consumers, the ever-changing public opinion and the changes in market structure have all changed the pattern of the industry market environment. Faced with such changes, beauty companies need to respond to the new environment and new challenges with new ideas and new ideas, and do a good job in brand strategic positioning and brand management strategy from the aspects of creating the ultimate single product, product customization, integration and communication, and surrounding areas. " Xue ke said.

Based on the communication awareness and overall image building of the cosmetics industry, this media forum launched the "China Beauty Escort Action" and the "Joint Initiative of Cosmetic Integrity and Compliance Management" to help the industry develop well.

In response to some industry chaos such as false propaganda, over-packaging, and heavy money marketing, a number of enterprises issued the Joint Initiative on Integrity and Compliance Management of Cosmetics on the spot, and made initiatives from eight aspects, such as complying with the requirements of the Regulations on Cosmetics Supervision and Management and strictly implementing the national standards and related documents of Restricting Over-packaging Requirements of Commodities-Food and Cosmetics, to jointly create a good and orderly market environment and protect consumers’ rational consumption and legitimate rights and interests.