Create a new category of new energy SUV market Haval Xiaolong MAX： have everything and have four-wheel drive.
On May 15th, the launch conference of Haval brand new energy night and Haval Xiaolong series was successfully held in Beijing, officially releasing Haval brand new energy strategy and launching new energy products — — Haval Xiaolong series, its official guide price is 139,800-179,800 yuan. For subscribers, Haval has also launched a new energy SUV benchmark that enjoys 7 gifts on the market and brings users real value matching prices. As a global SUV expert, Haval brand calmly entered the second half of new energy, and with the four soft powers of reliability, dedication, leading and love, it joined hands with the five "new" engineering hard powers of new sequence, new channel, new modeling, new technology and new products to empower, and quickly cut into the main track of the market, leading China new energy SUV to a new peak in value.
As Feng Mu, president of Great Wall Motor, said at the meeting, "Locking in will win the game and forge ahead for the rise of China’s automobile industry." The wave of new energy is surging. With the endorsement of Great Wall Motor for 32 years, Haval continues to deepen the safety and reliability of the whole vehicle, and relies on the forest ecosystem to accelerate the layout of new energy and intelligent technology, unlocking the high-value experience era of "scientific and technological equality" for users.
Precise layout of channels, expansion of Haval Huanxin, advanced activation, market increase
For the Haval brand, the new energy track is not a 100-meter sprint, but a protracted "marathon". The core of this "marathon" is the competition of research and development strength, and it is also a contest about technical reserves. Only by mastering the core technology can we run the whole course. Backed by Great Wall Motor, Haval has the technical confidence that is absolutely ahead of the industry. Instead of fighting for temporary gains and losses, it leads the whole process with absolute strength.
As a technology-loving automobile company, Great Wall Motor has always insisted on excessive investment in R&D. In 2022 alone, Great Wall Motor invested 12.181 billion yuan in R&D throughout the year, and technological innovation helped its core competitiveness to continue to improve. By 2025, the cumulative R&D investment will reach 100 billion yuan. In terms of patents, Great Wall Motor disclosed 6042 patents and granted 4652 patents. In the field of new energy vehicles, Great Wall Motor’s patent disclosure and authorization were 1,966 and 1,650 respectively, both reaching new highs. It won four annual titles: the annual patent disclosure of private car companies in China, the patent authorization of car companies in China and the patent disclosure and authorization of new energy vehicles.
As the trump card of Great Wall Motor, Haval has already made preparations, deeply ploughed the SUV market for more than ten years, and won the title of SUV sales in China for many years in a row. It has been exported to more than 170 countries and regions, with more than 700 overseas sales channels, and the global cumulative sales volume has exceeded 8 million vehicles … … The status of the global SUV king is unshakable.
With the upgrading of consumer demand in the automobile market, Haval brand fully understands the value upgrading in the new energy era, creates exclusive and independent sales service channels to boost the brand’s overall rejuvenation, forms a dual-network model of "fuel network+new energy network", promotes the marketing service channels and after-sales service quality, and creates a full-scale service experience that subverts the past for users. By the beginning of May, 150 new and independent Haval new energy channels had been completed, marking the opening of new commitments, new services and new experiences of Haval New Energy to users. By the end of 2023, Haval’s new energy brand channel will cover 200+ cities and 800+ stores nationwide.
Embrace the four-wheel drive and enlighten the future. Haval’s new energy products will start to explode.
Brand strength needs technical endorsement, and technical advantages need product evidence. While continuously deepening technology research and development, the Haval brand is more based on the category advantages of the SUV market. Through the product strategy of technology cost reduction and technology addition, it launched two heavy-duty models, Haval Xiaolong MAX and Haval Xiaolong, which started Haval’s "key shot" in moving to the new energy track.
Among them, Haval Xiaolong MAX can be said to be a master of Haval’s new energy technology, and it is also an inevitable choice for users to upgrade their needs in the new energy era. Haval Xiaolong MAX is equipped with three core killers, namely, a new generation of Coffee OS intelligent cockpit system, a coffee intelligent driving system and a new intelligent four-wheel drive electric hybrid technology Hi4, to refresh the value ceiling of China new energy SUV with strength.
In terms of intelligence, Haval Xiaolong MAX is equipped with a new generation of Coffee OS intelligent cockpit system in the leading industry of Great Wall Motor. The car is equipped with three 12.3-inch penetrating floating triple screens+high-definition W-HUD lifting display screens to build a futuristic 4-screen vision, creating a cinema-level immersive enjoyment for users. Whether it is commuting by car or going out for the whole family, Haval Xiaolong MAX can create a quality-level enjoyment of the audio-visual trinity for each occupant. The function of "seeing and saying without delay" makes people want to stop, which not only makes the response speed extremely fast, but also creates a smooth dialogue experience with a somatosensory delay of 0, and can understand multiple instructions in one sentence, so that users can truly "talk without hands" and drive more easily and interestingly.
In terms of intelligent driving, Haval Xiaolong MAX is equipped with a coffee intelligent driving system, and the whole vehicle is equipped with 22 intelligent sensors, so that the vehicle has the super strength of 540 panoramic view (360 panoramic image+transparent chassis), which can realize L2+ level intelligent driving assistance in all road conditions, all time and all weather. Among them, Haval has successfully equipped the functions of 300,000-level products such as changing lanes, smart cornering and smart dodge in HWA non-single high-speed scenes on Haval Xiaolong MAX, truly transferring the benefits to users, realizing the "scientific and technological equality" of family cars, turning rarity into necessity, and turning fare increase into standard.
Most importantly, Haval Xiaolong MAX is the first to take the brand-new intelligent four-wheel drive electric hybrid technology Hi4, which comprehensively improves the handling performance, driving safety and energy-saving properties under different working conditions and different car scenarios, and realizes "the best energy efficiency in the whole scene and worry-free driving in all road conditions", creating the ultimate freedom of driving and control, and bringing high-level experiences that take into account energy conservation, environmental protection, driving safety and handling performance for the majority of new energy users. Haval Xiaolong MAX, which is specially designed for the high-order driving demand of new energy scenes, will make the new energy two-wheel drive era a thing of the past and lead the new energy SUV into a new era of all-people four-wheel drive.
Under the wave of globalization, the competition of new energy track is still fierce. In the second half of the competition, Haval set the best example for the automobile market, and tapped the new market with Haval Xiaolong MAX. Undoubtedly, the appearance of Haval Xiaolong MAX has enabled more users to own a new energy four-wheel drive SUV with low price, good performance and wide applications, and Haval will continue to be the "popularizer" of SUVs in the new energy era and be the best SUV in every era, so that the world can witness the power of China SUV again and let China SUV change the world again. (Photo courtesy of Great Wall Haval)
