The true warrior will move forward even more vigorously

The wind rises at the end of Qingping, and the waves form in the breeze. In the decades that China’s auto industry has gone through, countless heroic and courageous car brands and products have stood on the top of the tide at the time of acceleration and fission of the times. From Emgrand to M8, Lantu Dreamer, etc., from cars to SUVs, MPVs, etc., all are heroes.

When the heroes of the era of fuel vehicles are over, the era of new energy vehicles has opened up. Some people say that the new era will definitely be an era of great promise, and it will also be an era of heroes. In the Chinese auto market, electric smart products are showing a trend of high-end and personalized upgrades, with new categories and new species emerging in an endless stream.

This market is rich and diverse, but it has the same leading logic, that is, it always revolves around meeting market demand. On August 27, it is a day worth remembering that the first luxury electric off-road brand in China’s automotive history, the Warrior brand, was born. It will inherit the powerful off-road genes of military vehicles and combine the most cutting-edge intelligent technology in the new era to become the most dazzling pearl.

The birth of the Warrior brand is a natural historical inevitability. On the one hand, the combination of electrification technology, intelligent technology and off-road brings new technical advantages and driving experience; on the other hand, domestic and foreign car companies have laid out the electric off-road market. Although the electric off-road market has great potential and many people have laid out, the flag bearers are temporarily absent.

Until the appearance of the Warrior brand, "let customers have no difficult road, no place that cannot be reached", behind the company’s chairperson and party secretary Zhu Yanfeng’s powerful voice, is the strong confidence brought by the hard-core genes of military off-road, which is the strong confidence of the Warrior brand to continuously explore and challenge itself.

A great opening

Looking back on the past, Shaohua admires. From the first fully autonomous military vehicle to the first brand of Chinese military vehicles, the ambition of the road is as real as iron, and now we are making progress from scratch, and the pace of the exploration of the warrior brand has never stopped. Today, with the completion of technology, the warrior brand will carry a new mission and drive into the infinite yearning for a better life.

The strong are not born strong, but have been continuously polished in countless years of burning passion, and have grown into the appearance of the strong. In order to help realize the dream of an automobile power, the company has deeply implemented the "Dongfang Fengqi" plan and the technological "leap" action. The launch of the luxury electric off-road brand Warrior is an important chapter of the "Dongfang Fengqi" plan and an important connotation of the technological "leap" action.

Difficulties and hardships, Yu Rucheng. Intelligent technology empowers powerful all-terrain performance and greatly reduces the threshold for off-road. The Warrior brand is determined to write the accumulation of glory and the development of the times. At the same time, the Warrior intelligent off-road architecture M TECH is the world’s first, leading the trend of China’s luxury electric off-road technology with super platform, super power and super off-road.

For a long time, it has been a company with a strong technical atmosphere. From commercial vehicles, passenger cars to high-end new energy, it is precisely because of its fruitful achievements in the field of power and technology that these sectors have gained a firm foothold in the Chinese auto market, and also reflect the true strength and level of Chinese manufacturing.

As a pioneer of Chinese luxury electric off-road brands, the intelligent off-road architecture of the Warrior brand, M TECH, is a world-class intelligent off-road vehicle architecture with global expansion, extreme evolution, and excellent performance. It is also the first comprehensive technical solution for exclusive luxury electric off-road in China.

It adopts a domain-controlled centralized electronic and electrical architecture that supports 5G communication, Gigabit Ethernet and other technologies, and has the most comprehensive electronic-controlled intelligent chassis system. It adopts reliable durability development with military-grade strength, and an all-round multi-dimensional test and verification system. The powerful strength of the M TECH architecture will explore a new dream highland for the Warrior brand and for Chinese automobiles in the fission of the times.

M TECH architecture fills the gap in China’s luxury electric off-road technology, and builds an industry-leading hardcore technology cluster in the three fields of platform, power, and off-road, including: Warrior skateboard off-road platform MORA, Warrior power MEGA POWER, and Warrior off-road all-terrain intelligent solution M ATS.

Warrior skateboard platform MORA is China’s first electric off-road skateboard platform; Warrior power MEGA POWER uses front and rear four motor drive, is China’s first power platform with more than 1000 horsepower, adopts the world’s first two-speed transmission with integrated differential lock, wheel torque exceeds 16,000 Nm, and zero acceleration takes only 4.2 seconds.

The MATS off-road all-terrain intelligent solution can intelligently select the most ideal off-road mode according to different environments, which can realize "crab mode". In addition, the MATS M-Terrain is also innovatively equipped with intelligent technologies such as the Oriental Eagle Eye intelligent drone system, intelligent security system and L3 intelligent driver assistance system to further enhance the intelligent off-road experience.

The outstanding technological innovation and technological excellence created by the perseverance of R & D have helped the Warrior brand reach the highest peak that its own brand can reach. "After 6 years, we have actively applied the most advanced results with the spirit of geek, and are committed to bringing customers an unimaginable off-road experience."

Such an opening has ignited the "high-end" and "globalization" of Chinese electric off-road brands. The Warrior brand has seized the lead in the field of luxury electric off-road in China’s new energy field and fought with EVs on the other side of the Pacific Ocean. This is the luck of the Chinese auto market and the luck of Chinese brands.

In the new era and new pattern, China needs a luxury electric off-road brand of its own. As a new force of Chinese luxury electric off-road brands in the world’s automotive landscape, the Warrior brand has created a splendid era belonging to China’s manufacturing industry, and will surely lead Chinese brands to continue to rise.

A brand new era

As the electrification surges forward, the off-road culture is also opening in blood and new life. And the new power of the off-road industry will usher in a new founder. In the name of the warrior, it officially kicked off. Create the oriental off-road culture, create a luxury electric off-road benchmark, create a super warrior in the sense of the new era, and open up a new blue ocean.

The core of today’s car market competition is a comprehensive game of soft and hard power such as technical system capabilities, product innovation capabilities, and trend insight and judgment. Based on the M TECH architecture, drawing inspiration from the "Oriental Lion Dance" and interpreting the "Hero Soul" design concept, the two concept cars of the Hero M-Terrain and M-Terrain S completed their world premiere.

The confidence of the warrior comes not only from the control of its own key core technologies, but also from the confidence in Chinese culture. The Warrior M-Terrain series combines the momentum, demeanor, majesty and technology of the Oriental Lion Awakening with original design to create a super warrior and pay tribute to the heroic heroes of the era.

The Warrior brand will be launched into the market from 2023, orderly creating unique luxury electric off-road products such as cutting-edge pioneers, heavy fortresses, and off-road light rides. These products, which carry the most advanced technology of the Warrior brand, have the confidence and strength to compete with the world’s auto giants.

The wheels of the era are rolling forward, and only those who can seize the opportunity can grasp the future market while competing for new products and new technological strength. "The wind is blowing and the clouds are flying. Weijia is returning to its hometown. Ande’s warriors guard the four sides!" Those pioneers of the era who aspire to the four sides finally find their place here.

The center of automobile manufacturing shifted from Europe to the United States at the turn of the 1900s. In the 1980s and 1990s, Japan and South Korea rose rapidly, but Europe rose again in the early 2000s. From safety innovations in Europe to mass production in the United States to lean manufacturing in Japan, each continent added its own distinctiveness in the process.

Ten years ago, China’s pioneers of the times chose to be their driving force. They pursued avant-garde, individuality, and the freshness of advanced technology. Ten years later, with technological change and social progress, pioneers of the times emerged in various fields. They aspire to a higher quality of life and pursue self-realization.

Without a doubt, long-distance crossing and off-road exploration have become the new favorites of the new generation of consumers, and electric off-road makes outdoor lifestyles richer and more diverse, while Warrior electric off-road can meet the various needs of users in more extreme off-road scenarios. The appearance of the Warrior brand has ended the limitations of the "traditional off-road era" and opened a new story of the luxury electric off-road era.

In the face of a new market segment, the company’s accurate market awareness, strong technical accumulation, heavy brand precipitation and institutional renewal have promoted the product confidence, technical confidence, brand confidence and value confidence of the Warrior brand. The connotation of off-road has changed because of the Warrior, opening a new chapter.

Ever since the birth of the automobile, changes have never stopped. In the great changes unseen in a century, the brave have chased after the light. Condensing the essence of the "14th Five-Year Plan" and representing a comprehensive exploration in the field of cutting-edge technology, the Warrior brand has led the development of China’s luxury electric off-road as a pioneer, providing users with a world-class oriental off-road experience.