Internet cafes have disappeared since then？ Why Internet Cafes Become the Mainstream of Consumption

Internet cafes are many fond memories of the post-80s and 90s. From Red Police and CS to DOTA and LOL, the author still vividly remembers the scenes of fighting in Internet cafes when he was a student. I remember that at that time, several internet cafes near my home were full every night, and the sound of keyboard tapping filled every corner. But a few years later, these Internet cafes have changed their doors, leaving only one struggling, dilapidated house and few internet users, which is probably a true portrayal of the whole Internet cafe market.

Poverty changes, and change leads to communication. Today, with the widespread popularity of the Internet, Internet cafe practitioners are also trying to find new ways, hoping to gain their own place in the changing times.

There is still a market for internet cafes in good places.

Although computers and mobile phones have robbed a large number of customers, the group of Internet cafes has not disappeared. Even today, when the Internet is very developed, the author thinks that Internet cafes still have their specific functions for different consumers.

The first is game lovers. From LOL to Jedi survival, most online games are not exciting enough to play at home, and it is more interesting to form a team with many people, so game enthusiasts will meet and "fight" in Internet cafes. This kind of customers can be regarded as the most important consumer groups in Internet cafes, accounting for more than half of the total.

Secondly, there are college students’ consumer groups, who can also be regarded as frequent visitors to Internet cafes. Although the dormitory can also surf the internet, everyone must have a deep understanding of the speed of the school. It is ok to look at the webpage, but it is absolutely impossible to play online games freely. Therefore, most students are more willing to spend money online in Internet cafes with fast internet speed in their spare time.

There is also a group of people who also have demand for Internet cafes, that is, business people on business trips from other places. This kind of consumers may have office needs when going out to do business, or they need to find a place to kill time when waiting for the bus, so Internet cafes are their better choice.

But whether it is business people or college students, will they choose smoky and mixed Internet cafes? The answer is obviously no. Even the post-80s and post-90s young people who have experienced dirty Internet cafes are now resistant to dirty Internet cafes. This makes Internet cafes have to be upgraded to meet the needs of the times. Because of this, after some baptism, brand-new Internet cafes came into being.

The difference between Internet cafes and Internet cafes is a thousand miles away.

From internet cafes to internet cafes, although there is only one word difference, it contains changes in the whole industry. No matter the decoration style or business model, Internet cafes have undergone tremendous changes. Sitting in a brand-new internet cafe, you will not think that this is the once dirty internet cafe.

Simply put, an Internet cafe is an Internet cafe plus coffee. In addition to retaining the traditional Internet service, the Internet cafe also adds a water bar to provide customers with hand-made drinks. Internet cafes not only provide customers with a comfortable and fast internet environment, but also add many elements of games and e-sports, so they have gradually become a new format with both entertainment and leisure functions.

The indoor environment of Internet cafes is spacious and tidy, and generally comes standard with comfortable and soft sofas, which can provide users with a comfortable and quiet online environment. It’s quite different from the past, when Internet cafes were filled with smoke and garbage everywhere. Internet cafes are also more active in management. Smoking is prohibited in the house, and customers who encounter smoking will be dissuaded by the staff at the first time. After every customer leaves, the staff will go over and tidy up their seats as soon as possible.

The computer configuration of Internet cafes has also been greatly upgraded. In addition to the top graphics card and CPU, Samsung curved display and liquid-cooled chassis are also available. Take "Escape from the Jedi" as an example. This game requires high computer configuration, but you can enjoy eating chicken smoothly in the Internet cafe.

From comfortable indoor environment to top computer configuration, the author thinks that the emergence of Internet cafes is not only self-salvation to adapt to the new era, but also reflects the changes of people’s living standards. Internet cafes can now meet the basic needs of users in the new era.

Supervision in place is no longer the after-school stronghold of the student party.

In the past, the owners of Internet cafes were driven by interests, and they basically turned a blind eye to minors surfing the Internet. Therefore, every time after school, many figures in school uniforms were seen playing games happily in Internet cafes. I have a deep understanding of this, because I was once one of them.

I remember that there were two ways for minors to surf the Internet at that time. The first way was to say an adult’s ID number casually, so that they could surf the Internet normally. As long as the ID number was right, the staff of the Internet cafe would not stop them at all. The second way is to log in as an administrator, both of which can make minors surf the Internet unimpeded. I remember that every night, the author estimates that 80% customers in Internet cafes are students who have just left school in a nearby school.

However, this situation will never happen in today’s Internet cafes. Some time ago, the author chatted with a familiar Internet cafe administrator. He told me that at present, the regulatory authorities are very strict in the management of surfing the Internet, and underage students and people without documents are absolutely not allowed to surf the Internet. In addition, the overall system of Internet cafes has also been upgraded, and the way of logging in by entering the ID number in the past has long been unworkable.

Standardized management is also a commendable point in the current Internet cafes. Without the noise of students, Internet cafes are quiet and comfortable now, and more people are willing to go to them to spend their spare time. At the same time, a standardized market and a sound management system also contribute to the growth of young people and block some students from going astray.

Looking forward to the future, Internet cafes+coffee is by no means the end.

Although internet cafes can adapt to the needs of the times and provide better services to customers, this is by no means the end. The author believes that there are three development models in the future.

The data shows that 90% of people go to Internet cafes to play games, so e-sports is a good entry point for Internet cafes in the future. Internet cafes can set up their own amateur e-sports team and attract more ordinary members to join through regular competitions. E-sports team members can also practice competitions with ordinary members, so as to attract more game enthusiasts to enter the Internet cafes.

The second mode is to focus on leisure and entertainment. The number of computers in this kind of internet cafes does not need to be too much, but other game items such as board games and entertainment should be added, and a theme-based comprehensive entertainment venue should be established according to users’ preferences. Through the user’s own circle to influence people around him, so as to attract a group of relatively fixed users.

Finally, take a route similar to a bar, with drinks and catering as the main income and Internet access as the auxiliary function. In fact, the current decoration style of Internet cafes can fully meet this mode of operation, and the resident performances commonly used in ordinary bars can also be introduced. The advantage of this model is diversified development to meet the needs of users at different levels.

Write at the end:

Internet cafes bear a lot of post-80s and post-90s youth, but under the impact of the Internet, traditional Internet cafes have not survived. From the tall environment to the top-of-the-line host, the gorgeous turn from internet cafes to internet cafes saved the industry, which marked the beginning of a new era. However, Internet cafes are by no means the end of the development of the industry. Whether it is a leisure and entertainment route or an e-sports model, there is still a long way to go in the future.

In the era when Internet cafes can make money by lying down, Internet cafe owners may not think about where the future is, but the reality is so cruel that any industry must keep up with the pace of the times, otherwise it will inevitably be eliminated. The author believes that everyone and every industry should have a sense of being prepared for danger in times of peace, and never stop learning, otherwise you may be the next dead end.