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　　On May 15th, the launch conference of Haval brand new energy night and Haval Xiaolong series was successfully held in Beijing, officially releasing Haval brand new energy strategy and launching new energy products — — Haval Xiaolong series, its official guide price is 139,800-179,800 yuan. For subscribers, Haval has also launched a new energy SUV benchmark that enjoys 7 gifts on the market and brings users real value matching prices. As a global SUV expert, Haval brand calmly entered the second half of new energy, and with the four soft powers of reliability, dedication, leading and love, it joined hands with the five "new" engineering hard powers of new sequence, new channel, new modeling, new technology and new products to empower, and quickly cut into the main track of the market, leading China new energy SUV to a new peak in value.

　　As Feng Mu, president of Great Wall Motor, said at the meeting, "Locking in will win the game and forge ahead for the rise of China’s automobile industry." The wave of new energy is surging. With the endorsement of Great Wall Motor for 32 years, Haval continues to deepen the safety and reliability of the whole vehicle, and relies on the forest ecosystem to accelerate the layout of new energy and intelligent technology, unlocking the high-value experience era of "scientific and technological equality" for users.

　　Precise layout of channels, expansion of Haval Huanxin, advanced activation, market increase

　　For the Haval brand, the new energy track is not a 100-meter sprint, but a protracted "marathon". The core of this "marathon" is the competition of research and development strength, and it is also a contest about technical reserves. Only by mastering the core technology can we run the whole course. Backed by Great Wall Motor, Haval has the technical confidence that is absolutely ahead of the industry. Instead of fighting for temporary gains and losses, it leads the whole process with absolute strength.

　　As a technology-loving automobile company, Great Wall Motor has always insisted on excessive investment in R&D. In 2022 alone, Great Wall Motor invested 12.181 billion yuan in R&D throughout the year, and technological innovation helped its core competitiveness to continue to improve. By 2025, the cumulative R&D investment will reach 100 billion yuan. In terms of patents, Great Wall Motor disclosed 6042 patents and granted 4652 patents. In the field of new energy vehicles, Great Wall Motor’s patent disclosure and authorization were 1,966 and 1,650 respectively, both reaching new highs. It won four annual titles: the annual patent disclosure of private car companies in China, the patent authorization of car companies in China and the patent disclosure and authorization of new energy vehicles.

　　As the trump card of Great Wall Motor, Haval has already made preparations, deeply ploughed the SUV market for more than ten years, and won the title of SUV sales in China for many years in a row. It has been exported to more than 170 countries and regions, with more than 700 overseas sales channels, and the global cumulative sales volume has exceeded 8 million vehicles … … The status of the global SUV king is unshakable.

　　With the upgrading of consumer demand in the automobile market, Haval brand fully understands the value upgrading in the new energy era, creates exclusive and independent sales service channels to boost the brand’s overall rejuvenation, forms a dual-network model of "fuel network+new energy network", promotes the marketing service channels and after-sales service quality, and creates a full-scale service experience that subverts the past for users. By the beginning of May, 150 new and independent Haval new energy channels had been completed, marking the opening of new commitments, new services and new experiences of Haval New Energy to users. By the end of 2023, Haval’s new energy brand channel will cover 200+ cities and 800+ stores nationwide.

　　Embrace the four-wheel drive and enlighten the future. Haval’s new energy products will start to explode.

　　Brand strength needs technical endorsement, and technical advantages need product evidence. While continuously deepening technology research and development, the Haval brand is more based on the category advantages of the SUV market. Through the product strategy of technology cost reduction and technology addition, it launched two heavy-duty models, Haval Xiaolong MAX and Haval Xiaolong, which started Haval’s "key shot" in moving to the new energy track.

　　Among them, Haval Xiaolong MAX can be said to be a master of Haval’s new energy technology, and it is also an inevitable choice for users to upgrade their needs in the new energy era. Haval Xiaolong MAX is equipped with three core killers, namely, a new generation of Coffee OS intelligent cockpit system, a coffee intelligent driving system and a new intelligent four-wheel drive electric hybrid technology Hi4, to refresh the value ceiling of China new energy SUV with strength.

　　In terms of intelligence, Haval Xiaolong MAX is equipped with a new generation of Coffee OS intelligent cockpit system in the leading industry of Great Wall Motor. The car is equipped with three 12.3-inch penetrating floating triple screens+high-definition W-HUD lifting display screens to build a futuristic 4-screen vision, creating a cinema-level immersive enjoyment for users. Whether it is commuting by car or going out for the whole family, Haval Xiaolong MAX can create a quality-level enjoyment of the audio-visual trinity for each occupant. The function of "seeing and saying without delay" makes people want to stop, which not only makes the response speed extremely fast, but also creates a smooth dialogue experience with a somatosensory delay of 0, and can understand multiple instructions in one sentence, so that users can truly "talk without hands" and drive more easily and interestingly.

　　In terms of intelligent driving, Haval Xiaolong MAX is equipped with a coffee intelligent driving system, and the whole vehicle is equipped with 22 intelligent sensors, so that the vehicle has the super strength of 540 panoramic view (360 panoramic image+transparent chassis), which can realize L2+ level intelligent driving assistance in all road conditions, all time and all weather. Among them, Haval has successfully equipped the functions of 300,000-level products such as changing lanes, smart cornering and smart dodge in HWA non-single high-speed scenes on Haval Xiaolong MAX, truly transferring the benefits to users, realizing the "scientific and technological equality" of family cars, turning rarity into necessity, and turning fare increase into standard.

　　Most importantly, Haval Xiaolong MAX is the first to take the brand-new intelligent four-wheel drive electric hybrid technology Hi4, which comprehensively improves the handling performance, driving safety and energy-saving properties under different working conditions and different car scenarios, and realizes "the best energy efficiency in the whole scene and worry-free driving in all road conditions", creating the ultimate freedom of driving and control, and bringing high-level experiences that take into account energy conservation, environmental protection, driving safety and handling performance for the majority of new energy users. Haval Xiaolong MAX, which is specially designed for the high-order driving demand of new energy scenes, will make the new energy two-wheel drive era a thing of the past and lead the new energy SUV into a new era of all-people four-wheel drive.

　　Under the wave of globalization, the competition of new energy track is still fierce. In the second half of the competition, Haval set the best example for the automobile market, and tapped the new market with Haval Xiaolong MAX. Undoubtedly, the appearance of Haval Xiaolong MAX has enabled more users to own a new energy four-wheel drive SUV with low price, good performance and wide applications, and Haval will continue to be the "popularizer" of SUVs in the new energy era and be the best SUV in every era, so that the world can witness the power of China SUV again and let China SUV change the world again. (Photo courtesy of Great Wall Haval)

use"debut is the peak"It is no exaggeration to describe BYD Han. Since its launch, the sales volume of this car has been rising all the way. It took only one year to become the first C-class luxury car in China to exceed 100,000 sales. Today, the cumulative sales volume has exceeded 190,000 units, and the sales ranking has reached a new height in the list of medium and large cars.

BYD Han is so successful, not only because of its excellent product strength, but also because of the rich variety of Han series products, which can cover car buyers of all ages and occupations. At present, BYD Han series has three power types to choose from, namelyByd Han DM -i, Han DM-p and Han EV. . However, many friends are more entangled when they choose more. Which of the three cars is more suitable for them? How should I choose?

First of all, BYD Han DM-i, Han DM-p and Han EV.Both belong to the Han series.Naturally, there will not be much difference in the design of the exterior interior, except for some differences in details, and the overall style and modeling are almost the same, so the parts visible to the naked eye will not be repeated here. As for the three car configurations, in fact, the entry-level model configuration is very rich, which can fully meet the car needs of ordinary families. If there is no hard requirement for configuration when buying a car, you can basically choose it blindly.

In terms of body size, Han DM-p and Han DM-i have the same size, with the length, width and height of 4975/1910/1495mm and the wheelbase of 2920mm； respectively. The length, width and height of Han EV are 4980/1910/1495mm, and the wheelbase is also 2920mm；; The length difference of only 5mm is almost negligible, soThe spatial performance of the three cars is basically at the same level..

Next, let’s focus on the different parts of the three models:

price

When most friends buy a car, the first thing they care about is the price of the product. After all, it is the most basic premise within the budget. The following are the prices of BYD Han EV, Han DM-i and Han DM-p:

price

BYD Han EV is currently selling a total of four models, with prices ranging from 214,800 to 284,500.

BYD Han DM-i offers four models, and the pre-sale price is between 216,800 and 292,800.

BYD Han DM-p has only one model, namely the 202km four-wheel drive flagship model, and the pre-sale price is 322,800.

From the pricing point of view, the price range of Han EV and Han DM-i is relatively close, and the price difference is only around several thousand yuan, so it is relatively more difficult to choose between these two products. The price of Han DM-p is the highest in BYD Han series at present, which is about 30 thousand more expensive than the other two models, and only one model is available.

power system

Although both belong to BYD Han series, the three models have obvious differences in the power system.

Among them, BYD Han DM-i is a hybrid model.The whole system comes standard with a 1.5T fuel engine, with a maximum horsepower of 139 horsepower and a peak torque of 231 Nm.. However, the motor has high and low power, and the high power version is equipped with a 160kW permanent magnet synchronous motor; The low-power version is equipped with a 145kW permanent magnet synchronous motor; Although the power is different, the official acceleration time of 100 kilometers is 7.9 seconds. The implication is that the high and low power of the motor will not affect its acceleration performance.

BYD Han DM-p is also a hybrid model.It is also equipped with the same 1.5T fuel engine.Matching the double permanent magnet synchronous motor with the front 160kW and the rear 200kW, the comprehensive torque of the motor is 675 Nm, matching the electric four-wheel drive, and the acceleration of 100 kilometers takes only 3.7 seconds. The dynamic performance can be said to represent the highest level of BYD in the car industry at present.

Let’s take a look at BYD Han EV pure electric vehicle.The standard version and the long battery life version are equipped with a 163kW permanent magnet synchronous motor.The acceleration of 100 kilometers is 7.9 seconds, and the performance is at the same level as BYD Han DM-i; The four-wheel drive high-performance flagship model is equipped with dual motors with the front 163kW and the rear 200kW, and the acceleration of 100 kilometers takes only 3.9 seconds, which almost reaches the performance height of BYD Han DM-P.

continue a journey without refuelling

Of course, whether it is a hybrid car or a pure electric car, endurance performance is a very noteworthy focus.

For example, BYD Han DM-i adopts two battery capacity specifications of 18.3kWh and 37.5kWh.It can provide pure electric cruising range of 121km and 242km respectively.; When the car is fully charged, the NEDC comprehensive cruising range of this car can reach 1300km, and there is no endurance anxiety like a pure electric car. It is worth mentioning that in the case of power loss, Han DM-i also has considerable fuel economy, and the fuel consumption per 100 kilometers is as low as 4.2L

And BYD Han DM-p is under NEDC working condition,The cruising range of pure electricity is 202km.In the case of full charge and full oil, the car can also reach the endurance of nearly 1000km; The fuel consumption per 100 kilometers is 5.2L in the state of power loss. Although the fuel consumption is slightly higher than that of Han DM-i, the fuel economy of Han DM-p is remarkable compared with that of the same class.

The cruising range of BYD Han EV is 506km, 550km and 605km.Although the highest endurance of this car can’t be compared with the comprehensive endurance of the other two models, it’s no problem to use it for home use, city commuting or short-distance travel, considering that the oil price is getting higher and higher now, and Han EV is a pure electric car, and the cost of using it in the later period is very low. And this car supports fast charging, and it takes only 0.42 hours to charge to 80% of the power.

Write it at the end

After comparison in many aspects, the selection of Han series hybrid vehicles,The comprehensive performance of Chinese DM-i is relatively more comprehensive.The cost performance will be higher, which is more suitable for most working-class people; And Chinese DM-p can actually be regarded as a high-performance version of Chinese DM-i,If you have enough budget and have certain requirements for performance, then I suggest starting with Chinese DM-P.After all, the 100-kilometer acceleration performance of 3.7 seconds has reached the level of super-running, and at the same time, it also takes into account certain fuel economy. More than 300,000 landings are definitely worth the money; Han EV is undoubtedly the best choice if it only meets the needs of commuting and at the same time cares about the cost of car use.

Returning to the rational capital market, the new energy vehicle projects are more carefully evaluated. The latest one that is favored is Geely Automobile’s new energy brand.

On February 13th, Krypton Motor announced the completion of $750 million Series A financing, with a post-investment valuation of $13 billion. This round of financing was invested by five eco-partners: Amnon Shashua, founder and CEO of Autopilot Technology Company Mobileye, Contemporary Amperex Technology Co., Limited, Yuexiu Industrial Fund, Trading Fund and Quzhou Xin An Zhi Creation Fund.

According to Krypton, the funds raised this time will be mainly used for research and development of Krypton products and technologies, global business development and user experience improvement. The five companies participating in the investment have core competitiveness in intelligent driving, power batteries, innovative materials, high-end equipment manufacturing, etc., which will help the company to further innovate and develop in the upstream and downstream of the industrial chain.

Founded in March 2021, Krypton is different from the traditional car-making and new power model. It not only relies on the industrial base and global resources accumulated by Geely Holding Group for 36 years, but also quickly builds a complete pure electric intelligent ecosystem. These two advantages make Krypton favored by the capital market at the beginning of its establishment.

According to Sky Eye Survey, in August 2021, Krypton completed the Pre-A round of financing, which was led by Intel Capital Strategy, followed by Contemporary Amperex Technology Co., Limited, Bili Bili, Hongshang Group and Boyu Investment, with a total investment of 500 million US dollars, accounting for about 5.6% of Krypton shares after the investment. After the A round of financing, the total shareholding ratio of five investors in Krypton rose to 6.15%.

Contemporary Amperex Technology Co., Limited participated in two external financing. On the one hand, Contemporary Amperex Technology Co., Limited, as the number one power battery company in the world, can provide the most advanced technical products for Krypton and ensure a stable supply; In addition, Contemporary Amperex Technology Co., Limited also holds more market share by binding auto companies.

In August, 2022, Krypton announced that the 009 model will be the first model of Contemporary Amperex Technology Co., Limited Kirin battery technology, and the 001 model will also launch a version equipped with Kirin battery. This battery technology improves the cruising range of vehicles through structural innovation. It is reported that the cruising range of Krypton 001 can reach 1000 kilometers. At that time, Krypton also signed a five-year long-term strategic cooperation agreement with Contemporary Amperex Technology Co., Limited.

In addition, intel capital and Amnon Shashua are also partners in krypton industry, and the latter is the founder and CEO of the self-driving company Mobileye. The automatic driving assistance system of the existing models of Krypton has been developed in cooperation with Mobileye. In January last year, Extreme Krypton also announced that it would further deepen its strategic cooperative relationship with Mobileye. The two parties plan to jointly launch the world’s first consumer-grade intelligent driving electric vehicle with L4 intelligent driving capability in 2024.

The completion of the A round of financing this time also represents that the capital market remains enthusiastic about the high-quality standards of the new energy automobile industry, and it is also optimistic about the long-term development model.

Interface News previously reported that many auto industry analysts believe that due to the increase in economic uncertainty, even the popular track of new energy vehicles, investors have become more cautious and more conservative about investment in the middle and late stages.

"Investors have gone through the process from investing in’ wide’ to investing in’ fine’. Previous investment and financing tend to do early investment and track verification for a wide range of targets; After the business model gradually matures, investors will be more selective and will focus on the good head targets with good growth and clear return on investment. " An industry insider told the interface news.

Krypton can quickly gain a foothold in the highly competitive new energy vehicle market, and at the same time gain 750 million US dollars in Series A financing. Its unique feature is that it is more thoroughly transformed than ordinary traditional automobile companies, operates in the way of Internet technology companies, and establishes new user relationships, which can continue to evolve according to user needs and creativity, and achieve equal integration between enterprises and users.

In addition, the global layout of Geely Holding Group in the fields of intelligent cockpit, intelligent driving, intelligent network connection, vehicle-mounted chips and low-orbit satellites has also helped the company to quickly build a full-stack self-developed pure electric intelligent technology ecosystem, and its products have obvious advantages in intelligence, handling performance, power generation and safety.

The first model, Krypton 001, broke the traditional thinking of cars and SUVs, and adopted the design of hunting coupe to support the brand tonality in another way; The second model, Krypton 009, subverts the tradition and redefines the luxury MPV from the perspective of users. Brand direct marketing system, extreme krypton energy, online community and other aspects have also brought users a full-service experience to meet diverse needs.

At present, there are more than 270 offline stores, ranking among the first echelon, and the innovation force is the fastest. A variety of store types, such as Krypton Center, Krypton Space and Krypton Delivery Center, bring users a more fashionable, more compact and more scientific lifestyle.

The self-built charging station of ZEEKR Power of Krypton Energy has accumulated 620+ stations in nearly 120 cities across the country, among which the number of extremely charging stations has exceeded 200, which makes Krypton Energy the first in the industry in the number of charging stations with a peak power of more than 360kW per gun.

As of January 31, 2023, the cumulative delivery volume of extreme krypton brand has exceeded 80,000 vehicles, creating the fastest delivery record for new forces. In 2023, Extreme Krypton plans to launch two new products to enrich the product matrix and double the delivery of new cars; By 2025, the planned sales volume of Krypton will reach 650,000 units, ranking the top three in the world in the market share of high-end electric vehicles.

With the rapid iteration of various products and the improvement of delivery volume, the extremely stable supply chain and strong bargaining power of suppliers have driven the scale effect to appear. At the same time, the utilization rate of krypton factory will also be improved, and the depreciation expense will be diluted, thus realizing the annual gross profit increase at the manufacturing end.

It is worth mentioning that new energy vehicles have entered the "knockout" stage, and some auto companies have exchanged prices for sales to expand the market share. However, Krypton believes that the price war will have an impact in a short time, but it will not affect the development space of Krypton in the long run.

The main products of Krypton focus on the luxury market, and the scale of this market will continue to increase in the future. According to the data of the Federation, the overall sales volume of the luxury car market in 2022 was 3.09 million, a year-on-year increase of 6%. Among them, the traditional luxury car market declined by 4% as a whole, while the new energy luxury car market increased by 49% year-on-year. 　

Moreover, the trend of increasing purchases will further promote the development of the luxury market. According to McKinsey’s survey, over 80% of consumers with existing models of more than 200,000 choose luxury models of more than 200,000 when purchasing. According to statistics, users from Mercedes-Benz, BMW, and Audi brands account for 32% of the total number of users who have purchased 001.

As a global technology enterprise, Krypton will accelerate the pace of globalization. This year, it will take the lead in landing the European strategy, create value in the international mature automobile market, and show the advanced and forward-looking nature of China Automobile Company in the luxury intelligent pure electric circuit.

At the capital market level, Krypton is preparing for an independent listing. In December 2022, Geely Automobile announced that it had submitted a draft registration statement for possible IPO to the US Securities and Exchange Commission on December 7 according to confidentiality standards. At present, the US IPO plan is still in progress.

Krypton has become an important representative of Geely’s transformation in the direction of new energy. Gui Shengyue, CEO of Geely Automobile Holdings Co., Ltd. said that the success of this A round of financing fully proved the profound accumulation and development strength of Geely Automobile in the field of intelligent electrification.

"Taking this as an opportunity, Geely Automobile will transform into electrification, intelligence and globalization more firmly and quickly, continuously increase its market share, and fully enter a new era of intelligent electric Geely development."

According to the data of the Federation, in 2022, China’s new energy automobile industry grew explosively, with production and sales of 7.058 million vehicles and 6.887 million vehicles respectively, up by 96.9% and 93.4% respectively, and the market share reached 25.6%. Under the wave of new energy, Geely has accelerated the transformation to electrification and formulated clear strategic planning objectives.

At present, Geely’s new energy transformation has achieved remarkable results. It has built an electrification system with the parallel development of pure electricity, hybrid, power exchange and methanol. It already owns a number of new energy automobile brands such as Geometry, Extreme Krypton, Extreme Star, Ruilan, Lotus and Radar, and the price distribution range is wide.

According to official data, in 2022, the cumulative sales volume of Geely Automobile’s new energy reached 328,700 vehicles, and the annual new energy penetration rate was about 23%, which was three times higher than that in 2021, far higher than the industry average growth rate, and the new energy penetration rate in a single month has repeatedly exceeded 30%. In 2023, Geely Automobile Group set the sales target at 1.65 million vehicles, among which the sales target of new energy vehicles increased by more than 100% compared with the total sales achieved in 2022.

On February 4th this year, CEO Gan Jiayu of Geely Automobile Group announced at the internal annual business meeting that Geely brand will officially release the "Geely brand new energy strategy" at the main venue of Hangzhou Asian Games on February 23rd, and launch the Geely brand high-end new energy series, the first intelligent electric product in this series will also usher in the world premiere.

Yang Xueliang, senior vice president of Geely Holding Group, said during the interview that the high-end new energy series has three power forms: pure electricity, plug-in hybrid and extended-range hybrid. The new series will adopt a brand-new design language and intelligent configuration, and emphasize the direct connection of users in operation.

With the launch of the new series, Geely Automobile will be strengthened in the new energy market of 200,000 to 300,000 yuan. It can be expected that Geely Automobile, which is more determined to transform into an electrified route, will still be the leader in the new era.

　　　

　　Today (January 1st), Xiangcheng, Suzhou held the first run of the smart driving city in the New Year. More than 100 smart driving vehicles took to the city roads to welcome the first light of the New Year.

　　On Tiancheng Road in the south of Suzhou High-speed Railway New City, 131 intelligent driving vehicles started in turn, driving on the 6.3-kilometer-long avenue, welcoming 2023 in the form of the first run in the New Year. Among them, including unmanned taxis, unmanned minibuses, unmanned heavy trucks and other models, covering dozens of smart driving enterprises in Suzhou High-speed Railway New Town.

　　Di Di, the representative of the participating car companies and general manager of the strategy department of Zhongzhixing, said that there are more than a dozen passenger cars in Zhongzhixing, including commercial vehicles and CMB. On the basis of bicycle intelligence, we have joined the intelligent network connection at the same time, so that it really has a high-level automatic driving of network connection. In the first half of this year, we will also launch the operation of autonomous driving based on passenger cars and commercial vehicles, so that people can call these cars with their mobile phones, which really makes our people feel a sense of gain and happiness.

　　The car networking industry is an important track for Suzhou Xiangcheng to develop digital economy, and it is also one of the three benchmark industrial innovation clusters that Xiangcheng is building. At present, Xiangcheng has gathered more than 200 related enterprises, including 50 high-tech enterprises, attracting and cultivating innovative enterprises such as Momenta, Zhijia Technology and Zhitu Technology. The industrial chain covers more than 30 sub-sectors. In 2022, the related sales scale was nearly 20 billion yuan, achieving a growth rate of more than 60%.

　　On November 3, 2022, at the Suzhou Intelligent Vehicle Networking Industry Innovation Cluster Promotion Conference and the 4th Global Intelligent Driving Conference, Xiangcheng opened the intelligent networked vehicle road test and demonstration application, and opened the whole area of Xiangcheng with 489 square kilometers and a road mileage of 1,906 kilometers as the intelligent networked vehicle road test, demonstration application and demonstration operation area. Suzhou High-speed Railway New Town will be opened with 28.9 square kilometers and a road mileage of 162 kilometers, which can be used as a conditional road test, demonstration application and demonstration operation of "driving unmanned".

　　Liang Zhizhen, member of the Standing Committee of Xiangcheng District Committee of Suzhou City and secretary of the Party Working Committee of Suzhou High-speed Railway New Town, said that the first run in the New Year further polished the brand of the city of smart driving, voiced to the whole industry, innovated roads, set benchmarks and climbed peaks to help enterprises meet the new year. Better development. Enhance the centripetal force and attraction of Suzhou High-speed Railway New Town in the national car networking industry, attract more investment and excellent projects, and create a model of high-speed railway new town in the wave of industrial innovation cluster construction in the digital economy era.

　(Source: Jiangsu Radio and Television Suzhou Central Station/Yan Yudong Guo Yu Editor/Yu Siqiong)

In less than three years, it has knocked on the door of the US stock market, and the name Krypton is rewriting the history of the new force of making cars!

On November 10th, Krypton officially submitted an IPO application to the SEC with the stock code "ZK". People with a heart have known Tesla for seven years, Xpeng Motors for six years, LI for five years and Weilai for four years. It took Krypton less than three years to become the "fastest IPO in history", which is not only the victory of speed, but also the embodiment of strategic wisdom.

You think that’s all? Then you are all wet! The speed, technology and ambition of krypton are far more than that. As the bright pearl of Geely Holding Group, Krypton is determined to become a luxury intelligent pure electric brand and announce the rise of China Zhizao to the world. In the first half of this year, Krypton’s operating income reached 21.27 billion yuan, up 136% year-on-year, and its gross profit margin was as high as 12.3%, up 7.6 percentage points over the same period last year. What is this concept? This is extremely krypton has stood on the threshold of the fastest profitable electric vehicle enterprise in the world except Tesla!

The next big move is even more jaw-dropping. Three new cars in three years, each of which is a benchmark product in the industry, including the luxury hunting coupe 001 and its pure electric supercar version 001 FR, as well as the extremely krypton 009 and the all-round SUV extremely krypton X, each of which is the pinnacle of technology and design. Not counting this, the design of Krypton 007 has also emerged from the water, and it will be unveiled at the Guangzhou Auto Show soon. As soon as the pre-sale is opened, the market response will definitely make you dumbfounded!

And the extremely awkward "circle of friends" is really tall. Contemporary Amperex Technology Co., Limited, Intel, Billie Billie, the world’s top self-driving companies Mobileye and Waymo, and semiconductor giants such as NVIDIA and Anson are all working closely with Krypton. The blessing of these industry giants has undoubtedly brought endless technical power and market confidence to Krypton.

Not only that, krypton is also non-stop on the road of globalization. Stores have been set up in Sweden, the Netherlands and Germany, and there are layouts in the Middle East, Central Asia, Southeast Asia, South America and other places. This is the pace of going global!

Still paying attention to traditional cars? Then you can be OUT! The extremely krypton IPO road is not only a beautiful appearance of the capital market, but also the horn of the global intelligent travel revolution. Please pay attention, this automotive technology star from the East will definitely lead a brand-new travel revolution, and its long-term development potential is definitely worth every investor’s expectation and attention.

Recently, the online version of "Dragon Label" was officially launched, and "Duet" became the first online drama to obtain the "online drama distribution license". Its hard-core plot and excellent production attracted netizens to make online reminders. As the first "Webmark", Leaves on Jinshan, with the number of "(General Administration of Radio, Film and Television) NetShadow Examination Zi (2022) No.001", was directed by the Network Audiovisual Program Management Department of the State Administration of Radio, Film and Television and Zhejiang Radio and Television Bureau, and was launched on Tencent Video, iQiyi and Youku on May 18th.

"Leaves on Jinshan" is based on the true story that Huangdu Village, Xilong Township, Anji County, Zhejiang Province donated "Baiye No.1" tea seedlings to three provinces and five counties in China to achieve common prosperity, focusing on a series of events in which two young people, Jin Xiaobai and Han Daji, started businesses in their hometown. The narrative rhythm of the whole film is lively, the comedy effect is full, the expression style of youth and youthfulness is clear, and the era logo is clear, which is quite web-like.

The story itself is not complicated. It revolves around how Jin Xiaobai and Han Daji use short videos, live broadcasts and other means to boost tea sales in their hometown, and how to jointly solve the tea sales crisis. Two young people became attached to and grew up with tea. They actively participated in the donation of poverty alleviation seedlings to help local villagers successfully get rid of poverty. Leaves on the Golden Mountain focuses on common prosperity with the narrative logic of "solving problems in distress", deconstructs the theme of rural revitalization layer by layer, shows the prospect of rural revitalization, conveys the confidence of rural culture, and encourages more people to actively participate in rural revitalization.

The film was shot in Anji County, Huzhou City, Zhejiang Province, where the concept of "Lucid waters and lush mountains are invaluable assets" was born, and Anji White Tea was the clue throughout the film. At the beginning, Jin Xiaobai, a granddaughter who lives in a big city and works as a cargo anchor, returns to her hometown to be her grandfather Jinshan Qingsheng. On the way, the bus broke down. She met her grandfather’s apprentice Han Daji, and was invited to take a ride but mistakenly thought that the other person was a pervert. At the birthday party, the neighbors were "gossiping" and the drama conflict escalated. Jin Xiaobai’s displeasure was revealed in the conversation with his girlfriend. Unexpectedly, this time, the spit was put out by the stereo, and the banquet suddenly exploded, and grandpa was hospitalized.

The story turns from this. Jin Xiaobai, who was originally only returning home to visit his grandfather, had to stay and take care of his grandfather, thus starting a new career journey and emotional experience. When she accidentally saw grandpa buy a large number of products with her own live broadcast, she instantly felt the selfless dedication and support of her family. She decided to give full play to her live broadcast advantage and sell her hometown tea with Han Daji.

From trying to sell tea live, but no one cares, to racking their brains to create a creative video of film and television, the sales volume has soared; From meeting black-hearted businessmen, being wrongly accused of selling fake goods, to collecting evidence to punish bad people, to actively donating poverty-stricken seedlings to poor villages in three provinces and four counties and teaching tea art-Jin Xiaobai and Han Daji have ideals and enthusiasm, and never give up their efforts and struggles even in adversity. They learn to be tolerant, grateful and dedicated in the conflicts of ideas, generations and interests. Little love creates great love. The film shows the positive spirit of contemporary young people and guides more young people to return to their hometowns to start businesses and actively participate in the construction of their hometowns.

The growth and feelings of the two protagonists in the process of pursuing their careers, revisiting their family ties and harvesting their love are the empathy points between the film and contemporary youth, which can easily lead to emotional resonance. The contents of the films such as live e-commerce and short video communication are very marked by the times, which reflects from another level that a series of emerging business models are becoming "boosters" for rural revitalization.

Through the narrative way of seeing the big from the small, the film shows that contemporary young people actively contribute to poverty-stricken areas while boosting tea sales in their hometown and realizing self-prosperity, and carry forward the spirit of getting rich first and then getting rich and achieving common prosperity. Under the theme of poverty alleviation, Leaves on the Jinshan Mountain, with its young and personalized narrative style, makes the grand theme "grounded" and conveys the mainstream values in a way that young people like to see; With the narrative elements of youth, comedy, warmth and inspiration, it highlights the visual style of the main theme online film creation, which is relatively plain, close to the people and has a sense of network.

Please send the submission to the email address:

zongyiweekly@163.com

—

Recently, the new energy automobile industry has changed again. Wei Xiaoli, which once took the lead, has been replaced by three car companies, Ai ‘an, Nezha and Wenjie, in its sales ranking in October. However, what is worse than the decline in sales volume is that after the delivery volume, revenue and gross profit margin have improved, "Wei Xiaoli" still cannot escape the fate of loss.

Long-term losses are also the shadow of LI, who was founded seven years ago. Even CEO Li Xiang is deeply concerned. "Ideally, we will strive to achieve a monthly income of over 10 billion in 2022. It is time to say goodbye to the loss-making business for seven consecutive years." On November 12th, Li wanted to boast about the delivery data in October through Weibo.

In the car circle, netizens have become accustomed to the behavior of "talking big" about the new forces making cars, especially Li Xiang, who has a very personal style. Although Ideality has achieved a quarterly profit before, Li Xiang’s daring to speak out this time is about to end his 7-year loss. Is LI’s performance turning point here, or is Li Xiang blindly optimistic? In addition, when will the break-even point of the new forces of building cars come? Let’s have a good talk together today.

The turning point of performance has arrived, and the first shot of "profit" has been launched. After each financial report is released, we are more concerned about whether they have turned losses into profits besides paying attention to revenue and delivering data. According to the latest financial report, in the first half of this year, "Wei Xiaoli" experienced a substantial increase in revenue, which increased by 23%, 122% and 112% respectively compared with the same period last year. Although the revenue data is very bright, the net profit still maintains a loss situation, with losses of 4.54 billion yuan, 4.402 billion yuan and 652 million yuan respectively. The losses of the three car companies in the first half of the year add up to nearly 10 billion yuan.

Net loss from the first half of the year alone

6.52

In terms of 100 million yuan, the current situation of Ideal is not very optimistic, but its loss is mainly due to the large investment in R&D in the second quarter, with a total amount of 1.53 billion yuan, up 134.4% year-on-year. Most of these R&D expenses are spent on new products such as Ideal L9, Ideal L8 and Ideal L7. Since the pricing of Ideal L9 and Ideal L8 is between 500,000 and 300,000 yuan, with the delivery of these new models, Ideal predicts that the monthly income will exceed 10 billion in the fourth quarter, and at the same time, it will turn losses into profits for the whole year.

Although it is still unknown how much sales the new product can add to Ideal, the capital market has given a very positive response considering Ideal’s current good cost control ability and the expectation that its future delivery ability will be greatly improved. Recently, LI’s share price has risen by over 10%. However, due to the shortage of chips, rising raw material costs and other factors, ideal delivery and profitability are facing challenges and impacts. There are less than two months before the end of 2022. If you want to get rid of losses this year, you must make great efforts.

There are many doubts, and the ideal needs a "tonic". Among the three new forces of "Wei Xiaoli", the ideal profit has always been the best performance. The reason is that the ideal route is to extend the range, and the investment in research and development will be much less than that of pure circuit lines. As the saying goes, Xiao He also defeated Xiao He. At present, the industry is generally not optimistic about the future of extended-range technology, because from the perspective of carbon emissions, extended-range vehicles are not the optimal solution for new energy products. Compared with pure electric power, extended-range power is more of a transitional product and cannot be the main theme of the future.

Shanghai has clearly restricted plug-in hybrid models. From 2023, plug-in hybrids will no longer give away "green cards" for free. Unable to enjoy the green card policy, which means that many Shanghai consumers will not consider buying extended-range models. If other cities follow this policy, extended-program products will enter the cold winter, and LI will bear the brunt. At present, all LI’s models are equipped with extended-range powertrain, which makes consumers combine the ideal with the word "extended-range". If more cities no longer give green cards to extended-range models, it will undoubtedly make the ideal future even more difficult.

More importantly, there is almost no moat in the ideal. At present, there are many competitors who are mainly engaged in extended-range models. Dongfeng Lantiu, Chang ‘an Deep Blue, Wenjie and Self-Traveller are all on the list, among which Wenjie is the most ideal opponent. Less than a year after entering the market, the world of inquiry has achieved an ideal size. Looking at the domestic market, extended-range models have entered the market one after another, and the ideal market pressure has only increased. How to compete with the mass-increased models is the most important problem to be considered at present, not the blind optimism at present.

In other words, although Ideal will save money, it is possible to make a profit for the first fiscal year since its establishment this year. However, capital has never been interested in such "money-saving" enterprises. "Money-saving" cannot save a future, and only by building its own moat can we have greater hope. Therefore, instead of being complacent about your profitability, it is better to build your own technical barriers as soon as possible before the track is finalized.

When will the new forces break the "curse" of losses? In the current automobile market, new energy vehicles are undoubtedly the general trend. However, because there is no fundamental breakthrough in the cost of new energy vehicles and the scale has not been released, on the whole, it is still "losing money to earn money" and "making sales and losing profits". In particular, because the output of the new car-making forces is too small, the fixed expenses such as research and development expenses and administrative expenses cannot be diluted, and the market competition is becoming increasingly fierce, it is a common phenomenon for the new car-making forces to lose money. And when their breakeven point will come has become a common concern in the industry.

Building a car has never been an easy task. Regardless of the scale of sales, at present, the price of batteries is soaring, chips and core hardware are subject to people, and the price reduction pressure of "Catfish" Tesla. Most of the new car-making forces are in a passive state, and turning losses into profits is still far away, so everyone should be mentally prepared.

However, the ideal adopts strict cost control, which is worth learning. As the saying goes, "Good steel is on the cutting edge", so every car company should make good use of the funds in hand, and don’t be exposed to the negative side of "the founder’s sky-high salary" at every turn, as long as more funds are invested in research and development, and the products are recognized by consumers, I believe more new forces will step into the door of profit.

From the selling point of car products to the financial performance, Li Xiang continues the style of "big mouth". Like other new car-making forces, LI is also facing a lot of investment in R&D expenses, and it is a big challenge to get rid of the losses this year. In any case, the optimistic Li Xiang’s lofty ideals will "explode" in the fourth quarter, whether it is to give confidence to the capital market or to have a well-thought-out plan, and the answer will be announced at the end of the year.

[Technology Dog]

Sony Xperia PRO-I micro-single mobile phone was launched at the end of 2021, equipped with a 1-inch image sensor, with a starting price of 10,999 yuan, and the current promotional price in double 11 has dropped to 3,879 yuan.

The Xperia PRO-I parameters are as follows:

Xperia PRO-I uses a 6.5-inch 4K full screen.Support 120Hz refresh rate display screen and 240Hz jitter blur reduction technology, equipped with a game enhancer. Turn on the built-in H.S. power control of Xperia PRO-I, and when you play and charge, you can directly power the mobile phone instead of charging the battery, reducing fever.

In terms of configuration, Xperia PRO-I is equipped with Qualcomm.Snapdragon 888 5G　Mobile platform, with 12GB RAM and 512GB ROM, supports 1TB micro SDXC card.

On the camera side,All three lenses of Xperia PRO-I adopt Zeiss T * anti-reflection coating and 3D iToF sensor.. The newly developed 24mm lens uses Zeiss Tessar Optics T * to provide high-resolution images and achieve higher contrast and clarity. Xperia PRO-I has 16mm, 24 mm and 50 mm lenses, and the 3D iToF sensor can also calculate the distance between the camera and the subject in real time.

Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, posted a message through a circle of friends last night, pointing at "some car companies".It is said that it doesn’t even understand what AEB (Automatic Emergency Brake System) is.

Yu Chengdong said that those who don’t understand what AEB is are almost the same as those who say that intelligent driving is nonsense and flickering."Lack of basic knowledge" about the technical progress and future development of the industry..

At the same time,He also revealed that "some car companies" are busy doing intelligent driving all day, and as a result, even the basic functions of AEB have not been done, and the results of active safety tests are very poor.. "(The car company) either fooled its men or lacked the most basic understanding of the development of the automobile industry."

Previously on.：

The Wenjie series models were upgraded by OTA yesterday, and the intelligent driving that "can be opened all over the country" was updated.

The new M7 intelligent driving version series models are first equipped with Huawei ADS 2.0 advanced intelligent driving system, and NCA intelligent driving navigation assistance no longer relies on high-precision maps. Based on GOD (Universal Obstacle Detection) network and RCR (Road Topology Reasoning) network 2.0 technology,It can not only realize the fine processing of 99% recognition rate of obstacle types, but also realize the independent understanding of complex road conditions, claiming that it can truly "understand things and roads".

He Xiaopeng, CEO of Xpeng Motors, talks about friends and businessmen’s remarks that "the whole country can open"

He Xiaopeng said in an interview with the domestic car media "No.42 Garage" earlier this month that some friends said that their smart cars would be "available all over the country" by the end of the year.In fact, it’s just a slap in the face on the national road. It’s not difficult, so can ACC and LCC. But if you want to drive well, it is very difficult..

He Xiaopeng responded to "the survey results of the new M7 users in the world show that many people are willing to pay for AEB": "Friends talked about AEB, and I think 99% is false.It’s a fraud, and none of the publicity is officially released by the company, all from small videos. Our people also asked, its AEB can’t be started at all, and there are too many cases of wrong braking on the road. "

Note: The above comprehensive information comes from IT House.

　　BEIJING, Nov. 28 (Xinhua)-The latest issue of "Half-monthly Talk" named the top ten international focus figures in 2008. The following are the top ten people on the list and their reasons.

　　Greenspan: Slipping off the altar

　　"The world is in danger. Those (economic) demons that were once invisible and intangible have come out. " Paul krugman, winner of the 2008 Nobel Prize in Economics, made these remarks. The economist who predicted that the real estate bubble would burst three years ago believed that the "culprit" who lured the devil into the room was Alan Greenspan, former chairman of the Federal Reserve Board of the United States.

　　From 1987 to 2006, Greenspan was in charge of the most influential economic decision-making body in the United States. Greenspan was deified. Advocating free economy, fully trusting Wall Street and strongly supporting the development of financial derivatives, he even succeeded in persuading Congress to abolish the laws of the Great Depression, which separated commercial banks from investment banks to reduce the risks of the financial system.

　　Greenspan finally bowed his head and admitted that he had "some mistakes" and the other part was the Internet. In fact, Greenspan can find American consumers as scapegoats. The American government promotes "overdraft economy", they believe in "overdraft consumption", advance the future without restraint, and lose the present as a result.

　　Obama: Dark Horse Doubts Cloud

　　It took only 11 years for Obama to be elected as the head of state of the United States. In February 2007, when Obama announced his candidacy for the presidency, half of Americans were still asking each other: Who is Obama?

　　Americans, who should have awakened four years ago, finally woke up. They elected the first African-American president and the first black president of the United States, giving him the same mission as President John F. Kennedy.

　　On the night of winning, Obama passionately shouted "American change" and "America is about to see a new dawn." However, the bleak economic data did not stop because of shining words. In the face of the once-in-a-century economic crisis, the new york stock market has fallen back to 10 years ago, and even Warren Buffett failed to create a myth. At the same time, the smoke in Iraq and Afghanistan has not dispersed, and the nuclear cloud in Iran is still there.

　　Sober people should ask: How cold and how long is winter in America? To what extent can Obama change all this?

　　Medvedev: Go forward pragmatically.

　　On the day when the dust settled in the US presidential election, people in many other countries were cheering and excited, as if 63 million Americans had elected a new world leader. Wise politicians don’t do this. On November 5th, Russian President Dmitry Medvedev delivered a State of the Union address, giving Obama a "duel". He said that Russia will deploy missiles in the Baltic Sea region in response to the US missile defense plan, and he also "beat" the United States on security and the global financial crisis in a trite tone.

　　Putin once said that it is the characteristic of the Russian nation to be competitive and unwilling to lag behind. In safeguarding Russia’s national interests, the 43-year-old Medvedev is not behind his predecessor. In August’s Georgia-Russia Five-Day War, Russians saw the firmness and toughness of this former university teacher.

　　Although his rhetoric is fierce, Medvedev, who studied law, is not as rash as Georgian President Saakashvili. He is cautious and methodical with Prime Minister Putin, leading Russia on the road of pragmatism.

　　Kim Jong Il: Calling for Sunshine

　　The vast majority of politicians have attracted the attention of the media because of their public appearances and high speeches, but Kim Jong Il’s absence for a long time has caused long-winded speculations and discussions all over the world.

　　The rumors may be false, but it is true that North Korea needs "sunshine" in the face of many challenges. After the United States removed North Korea from the blacklist of supporting terrorism, the relationship between North Korea and the United States appeared dawn, and North Korea obviously expected more from the Obama administration.

　　It is Lee Myung-bak who disappoints Kim Jong Il the most. Since the change of the Korean government in February this year, instead of grain and fertilizer, anti-DPRK leaflets were sent from the south by large balloons.

　　The "freezing" inter-Korean relations and the confusing Chairman Kim Jong Il have left more expectations for the future of North Korea and the DPRK nuclear issue.

　　Sarkozy: heartthrob+new strongman

　　French President Nicolas Sarkozy would be more popular with China people if he had not stubbornly had an improper relationship with the Dalai Lama.

　　In France, Sarkozy is a "heartthrob". Books such as "Breaking Up" and "Sarkozy and the Woman" talked about the love story between Sarkozy and supermodel Carla Bruni, and TV stations adapted the story of the French first couple into a series.

　　People are afraid of being famous and pigs are afraid of being strong. The "voodoo doll" with the president as the prototype for people to vent their anger with needles came out. Sarkozy sued for it six times, but the result was counterproductive. The day when the prosecution was rejected, it became the time when the doll was popular. Even more annoying, T-shirts with the words "Sarkozy is narrow-minded" came out.

　　Fortunately, Sarkozy has "reformed" and no longer pays too much attention to his personal life. He is active in the international arena and has built himself into a new European strongman.

　　After the outbreak of the financial crisis, Sarkozy, as the rotating president of the European Union, took an active part in the battle. He proposed an ambitious "European response plan", joined hands with other countries to promote the reform of the international financial system, attacked "the dictatorship of the market" and declared that "laissez-faire capitalism has ended".

　　Bolt: Fly together.

　　Jamaican Bolt was a lightning bolt at the 2008 Beijing Olympic Games. On the 100-meter runway, when other runners were grinning and struggling to catch up, he began to slow down, spread his arms, looked around triumphantly and slapped his chest confidently before running across the finish line. Next, he won two more gold medals in the men’s 200-meter and 4×100-meter relay races with an unstoppable attitude. The fastest guy in the world won easily and celebrated his success in a special way: taking off his running shoes, barefoot, twisting his ass and making faces at the stands.

　　The "King of Sprint" conquered the world with speed and made China feel his love. The 22-year-old boy donated $50,000 to children in the Sichuan earthquake-stricken area and invited six children in the disaster-stricken area to travel to Jamaica, the "World Sprint Center". He leaned down to kiss a Wenchuan girl who lost her left leg and vividly interpreted "One World, One Dream".

　　Raul Castro: Cuba is bright

　　The State Council likes to look at people under the door, and it scornfully calls Raul Castro "lightweight Castro". Today, Raul has taken over the supreme power of the country from his brother Fidel Castro for more than two years.

　　Under Raul’s leadership, Cuba’s electricity supply has been improved, restrictions on the sale of mobile phones, computers, televisions and other electrical appliances have been lifted, and the socialist beacon on the Caribbean coast has become brighter. Allowing farmers to contract idle land proves that Cuba’s gradual reform is progressing steadily. To this end, in June this year, the EU agreed to lift the diplomatic sanctions against Cuba to show its support.

　　"Soybeans are as important as cannons, or even more important." Raul said this famous saying many years ago, which showed his insight. Now, global food prices have risen, and the number of hungry people has approached 1 billion. As early as 20 years ago, when Raul served as Cuba’s defense minister, he tried how to deal with the dilemma of food aid being interrupted. He advocates that citizens turn parking lots and open spaces into farmland. As a result, Cuba’s "urban farming plan" has achieved amazing and unexpected success.

　　Shama: Democratic raw rice

　　Love Jiangshan, but also love cooking. On January 28th this year, samak sundaravej, an ally of former Thai Prime Minister Thaksin Shinawatra and a 72-year-old Chinese politician, happily ran to the open-air vegetable market in Bangkok on the day he was elected as the new Thai Prime Minister, saying, "We have recorded a new cooking program for three months. The Constitution does not prohibit the Prime Minister from participating in TV programs. "

　　The prime minister was obviously happy a little too early. Less than eight months after democratic rule, Thailand fell into turmoil again. Thailand’s Constitutional Court ruled that Samak’s remuneration for hosting TV cooking programs was unconstitutional and he was removed from the post of Prime Minister. In the previous half month, all kinds of protesters camped in the Prime Minister’s Office, which kept Shama from entering the office.

　　Although Samak has shown his superb cooking skills on TV for seven years, he has done a terrible job in the dish of democracy in Thailand. Like large-scale demonstrations and protests in South Korea and India, excessive democracy has harmed Thailand’s national interests. The chaotic behavior of demonstrators like rushing to a temple fair made the world realize that democracy without the support of people’s wisdom and morality is fragile and dangerous.

　　Somali pirates: a new force of terror

　　In mid-November, the Saudi Arabian supertanker Sirius was hijacked about 450 nautical miles off the coast of Kenya. The tanker is 330 meters long and contains more than 100 million dollars worth of oil.

　　The rampant pirates demanded a ransom of $25 million for Sirius. This "unprecedented" ship hijacking incident seems to indicate that Somali pirates have successfully squeezed into the "blacklist" of global governance in 2008, which includes: nuclear proliferation, terrorist attacks, global warming, energy crisis, food crisis …

　　The international community can no longer turn a blind eye: the war in Somalia in the eastern part of the African continent has lasted for 17 years, and the domestic chaos has reached 1.1 million. Piracy has become the most attractive "occupation".

　　Ali: Run for freedom.

　　Poor family, dropped out of school, married a man several decades older than himself at the age of 8, suffered from domestic violence and sexual abuse, ran away from home at the age of 10, went to the court to ask for a divorce, won the case and became famous. Together with celebrities such as Hillary Clinton, she was elected as one of the top ten "women of the year" in 2008: the story of Yemeni girl Noujude Ali is more like a legend in the movie.

　　Ali is lucky. At present, 51 million girls under the age of 15 are forced to get married all over the world. On this planet, as many as 300 million children live in a miserable world of exploitation, abuse and violence. Among them, there are as many as 165 million children aged 5-14, and hundreds of African children are sold to Britain every year, which is only the tip of the iceberg of the new slave trade.

　　Those children who should snuggle up to their parents and coquetry, with their blood and tears, with their virginity and even death, write the shame of civilization and torture the conscience of the whole mankind.

Editor: Zhao Xuanxuan

Finally, Xiaomi Automobile ushered in the publicity.

On November 15th, the Ministry of Industry and Information Technology announced the contents of the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), and two Xiaomi brand pure electric cars were listed.

It is different from the expected approval of the Beijing Development and Reform Commission’s pure electric passenger car project, and then applying for relevant licenses from the Ministry of Industry and Information Technology as Xiaomi Automobile. The applicant for Xiaomi Automobile’s two products is Beijing Automobile Group Off-road Vehicle Co., Ltd., which is simply understood as using the production qualification of Beiqi off-road, and the actual production will still be the Xiaomi factory located in Yizhuang, Beijing.

In any case, Xiaomi Automobile has made key progress since it was officially listed, which does not make Lei Jun feel a little relaxed. On the contrary, since the product was publicized, Lei Jun’s pressure may be even greater.

01

Will there be independent production qualification?

At the end of August this year, Reuters quoted people familiar with the matter as saying that Xiaomi had been approved by the National Development and Reform Commission to produce electric vehicles, but it still needed the approval of the Ministry of Industry and Information Technology. But so far, there has been no official confirmation about the production qualification.

Previously, in order to let a few catfish in, from March 16, 2016 to January 8, 2019, in less than three years, there were Beiqi New Energy, Changjiang Automobile, Future Automobile, Chery New Energy, Min ‘an Automobile, Wanxiang Group, Jiangling New Energy, Chongqing Jin Kang New Energy, Guoneng New Energy, Yundu New Energy, Zhidou, Henan Suda, Zhejiang Hezhong, Land Ark, etc.

On January 10, 2019, the Regulations on Investment Management of Automobile Industry (hereinafter referred to as the Regulations) was officially implemented, and the whole automobile and other investment projects were put on record by the local development and reform departments. Among them, the whole vehicle investment project is filed by the provincial development and reform department. However, in more than four years after the formal implementation of the filing management, no enterprise has received the approval of the passenger car project. According to the anecdotal view, this is related to the unsatisfactory development of most of the 18 approved enterprises and the overcapacity of new energy vehicles.

According to incomplete statistics, neither the car-making projects under the Internet companies such as Baidu and Didi, nor the new wave of new car-making forces such as Niu Chuang and Luo Wei, have obtained the car-making qualification, even the way to "acquire" the qualification is basically blocked.

Until the appearance of Xiaomi Automobile, it was thought that it was expected to break the silence of the qualification examination and approval for making cars for more than four years. Now, obtaining the production license by borrowing chickens and laying eggs first means whether Xiaomi Automobile can obtain the "independent production qualification" later. There are great variables.

Well done, maybe, but not well done, it may drift away.

02

Beijing has high hopes for Xiaomi Automobile.

In fact, the smooth progress of Xiaomi Automobile cannot be separated from the strong support of Beijing. Once upon a time, the output value of new energy vehicles in Beijing was in a leading position in China, but in recent years, Xi ‘an, Shanghai, Liuzhou, Chongqing and Guangzhou have developed rapidly. According to the production and sales data in 2022, the output of Xi ‘an, Shanghai, Chongqing and Guangzhou are in the forefront.

The automobile industry is one of the pillar industries in Beijing’s manufacturing industry, and naturally it will not be content with others. At present, Beijing is making great efforts to promote the transformation, upgrading and development of the automobile industry, clearly focusing on intelligence, green and coordination, and taking intelligent networked vehicles as one of the key and strong "Beijing Zhizhi" industries. In this context, in addition to the existing vehicle companies, Beijing also needs new forces to build cars to speed up the conversion of old and new kinetic energy. LI and Xiaomi are key support projects.

At the beginning of 2022, Xiaomi Automobile and LI, as two new car companies, were written into the 2022 Beijing Municipal Government Work Report, which clearly stated that Xiaomi Automobile should be promoted to start construction and LI should be built.

Lei Jun is also mindful of Beijing’s support. During the two sessions of the National People’s Congress this year, Lei Jun, a representative of the National People’s Congress, solemnly stated at the plenary session of the Beijing delegation: "Xiaomi is a Beijing-born enterprise, which must take root in Beijing’s development and make due contributions to the scientific and technological innovation and economic development of the capital. Here I express my determination that I will definitely build the car and will never live up to everyone’s expectations. "

In March this year, the list of "Three 100" key projects in Beijing in 2023 was released, and the second phase of Xiaomi Smart Factory, the technical renovation project of Beijing Benz automobile, the global flagship factory in LI and many other high-profile projects were all on the list.

In July this year, Yin Yong, deputy secretary of Beijing Municipal Committee and mayor, expressed the hope that the majority of private scientific and technological enterprises would actively integrate into the construction of Beijing International Science and Technology Innovation Center, continue to increase investment in R&D, tackle key core technologies and form more international leading scientific and technological achievements. Adhere to the main business, strengthen the industry, combine the capital’s functional positioning and demand layout of high-tech projects, continue to exert efforts in frontier fields such as intelligent manufacturing, cloud computing, artificial intelligence, intelligent networked cars and robots, and play a greater role in promoting high-quality development in Beijing.

Beijing’s support and expectation, and Lei Jun’s statement of "never fail" do not allow the Xiaomi automobile project to go wrong, which invisibly adds a lot of pressure to Lei Jun..

0three

New challenges will follow.

Since Lei Jun announced that Xiaomi built a car, the news about Xiaomi has always attracted great attention from the outside world, especially how to obtain production qualifications and whether it can be mass-produced as planned.

Based on the known news at present, Xiaomi Automobile has entered the stage of small-batch trial production, further verifying the reliability of the products, and ensuring that the products produced in small batches for three months have no major problems, and officially started mass production.

Xiaomi Automobile Factory had previously urgently recruited five major types of operations, with a gap of 100 people at one time. These jobs include painting operators, battery shop operators, assembly operators, body operators and equipment maintenance workers. Previously, a reporter from China Automotive News also visited Xiaomi Factory. After lunch break, I saw a large number of production workers entering the factory to start work. At that time, some workers said that the manufacturing work of Xiaomi automobile had already started, and vehicles were off the assembly line every day.

It is not difficult to find that Xiaomi Automobile has been rushing to ensure mass production on schedule. However, mass production is only the first step to build a car. The construction of sales channels, capacity climbing, supply chain system construction, etc. are all challenges that Xiaomi Automobile will face in the future. These challenges are no easier than applying for qualification and mass production.

At the graduation ceremony of Wuhan University this year, Lei Jun once said with emotion: "At the age of 51, I decided to start a business for the last time in my life and be a car! From software to e-commerce, to mobile phones, to cars, the unprecedented span is even more difficult. "

Obviously, Lei Jun, who is over half a hundred years old, is also under great pressure. After all, when Xiaomi made a mobile phone in 2010, smart phones just started to rise, and Xiaomi’s mobile phone got the dividend of the times, but the time node for mass production of Xiaomi’s first car is somewhat late.

At present, the track of smart electric vehicles is already very crowded, and new and old car-making forces have laid out cutting-edge products in various segments. Xiaomi automobile no longer has any first-Mover advantage, and it is hard to say how much differentiated competitiveness the first production model has.

According to previous news, Xiaomi Automobile is making real-time product strategy adjustment, and has added an extended program in addition to the pure electric technology route. The extended program version is expected to be listed in 2025 with the second generation platform. In addition, Xiaomi’s newly released new operating system Xiaomi 澎湃 OS may also be installed on Xiaomi car.

According to the information published by the Ministry of Industry and Information Technology, the models of the two Xiaomi brand cars are SU7 and SU7 Max/Pro respectively. In terms of size, the length, width and height are 4997mm, 1963mm and 1455mm respectively, and the wheelbase is 3000mm, so they are positioned as C-class cars. However, this market segment is not only one of the few territories where joint-venture fuel vehicles still dominate, but also a highland that many new car-making forces desperately seize.

According to informed sources, Xiaomi Automobile will start mass production in December and go on sale in February next year. According to this progress, Xiaomi Automobile will be officially launched soon. The results are about to be announced. It is not easy for Xiaomi to win the first battle, and the only thing Lei Jun can do is to continue to go all out.