Jiangmen, a gourmet village, is full of "food"!

Source: Overseas Chinese Life Circle
Five years ago,
Wudong Village was once Pengjiang District and even Jiangmen City.
Weak villages, poor villages, mediocre villages,
With the industry of "eating cattle"
Played a beautiful "turnaround",
The village collective economy is climbing steadily.

Why is the five holes so "cow"? Riding on the east wind of the "100 million project", how does Wudong beef float "fragrant" all the way? How to activate the endogenous power of high-quality development of county economy, promote rural revitalization and realize the integrated development of urban and rural areas? With these thoughts, the reporter walked into Wudong Village to find out.

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A beautiful "beef turnaround"

Wudong Village, located in the north area of Tangxia Town, is rich in natural resources, with 10,000 mu of forest, 100 mu of paddy fields and Liyushan Reservoir, and rich and high-quality mountain spring water resources. Many villagers are engaged in beef cattle breeding and slaughtering, and have always had the tradition of raising cattle and eating beef, and the development of beef industry has a profound foundation.
More than 20 years ago,Villager Feng Guopei founded the first beef restaurant in Wudong Village-Wudong Peiji Beef Villa.With more than 10 years’ working experience in beef slaughter and familiarity with beef cooking, Feng Guopei explored the development path of Peiji Beef Villa, attracted many diners from the city, and the beef restaurant gradually became prosperous. However, in the eyes of the villagers at that time, it was not a wise choice to open a cow restaurant in Wudong Village, a small mountain village with no roads, little fame and lack of funds. "Twenty years ago, everyone thought it was stupid to open a cow restaurant here, but I had my own insistence." Feng Guopei recalled.
The first beef restaurant in Wudong village did not set off a wave of development at that time.Years later, the idea of rural industrial development triggered the inspiration of village "two committees" cadres.Feng Kaihui, then secretary of the Party branch of Wudong Village and director of the village committee, and his colleagues, after comprehensively considering the industrial base, traffic location and historical background,Focusing on the "cattle-eating" industry, the development of Wudong Village ushered in a turning point.

Relying on the "cattle-eating" industry, Wudong Village fought a beautiful "turnaround battle".
In 2016, Jiangmen Avenue and Jiangshun Bridge, the expressway connecting Jiangmen and Foshan, were fully opened.The spatial distance between Wudong Village and economically developed areas such as Jiangmen City, Foshan and Guangzhou has been greatly shortened.The geographical limitation of the small mountain village was gradually broken.

In March 2018, Feng Ciwen, the son of Feng Kaihui, took the lead in setting up the Volkswagen Beef Restaurant, and with the absolute advantage of "sweet water, fresh meat and low price", he made the signboard of "five-hole beef".In just three months, it expanded from 30 dining tables to 130, attracting 50 villagers for employment, and the restaurant quickly returned to its original position within half a year, once again "igniting" the heat of the cattle restaurant.In the same year, villagers were optimistic about the "cattle-eating" industry and raised funds to join the catering industry. Since then, the number of beef restaurants has changed from one to three or five …"Five-hole beef street" began to appear in public view, with nearly 30 beef restaurants at most.

The beef restaurants in Wudong Beef Street are very popular.

Riding on the spring breeze of rural revitalization, the five-hole "cow-eating" industry has taken advantage of the situation, and the single spark of industrial prosperity has become a prairie fire.
In the following years, in order to help Wudong beef brand go further and further, the party committees and governments at Pengjiang District and Tangxia Town gave strong support in terms of people, finance and technology, such as strengthening the upgrading of infrastructure such as road network and power grid, optimizing the rural living environment, introducing the "Cantonese cuisine master" public welfare training class into the village and holding a special beef food festival.
With the strong support of the two levels of government,Wudong Beef Street has a prosperous rural industry, a brand-new rural appearance, rising farmers’ income and rising reputation. It has also been rated as the "Cantonese Cuisine Master" food street in Jiangmen City, and the spectacular scenery like a cloud has become the normal state of Wudong Beef Street.

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In Wudong Village, you can choose from a wide range of beef dishes.

Thinking about change

The road to speed up is blocked and long.

Today, Wudong Beef Street has gone through five years. From the initial rapid expansion to the stable saturation stage, the development mode and style of Wudong Village Beef Restaurant are also different, which can be roughly divided into three types:

"mass mode"

Popular Niu Restaurant takes the route of "popularization, popularization and self-service". During the epidemic, it launched a combination package on online catering platforms such as Meituan, which won the love of many diners. Now the dining table of Popular Niu Restaurant has expanded to more than 400.

"animal husbandry mode"

Yi family animal husbandry city adheres to the enterprise management mode, takes the high-end catering route of "refinement and service", attracts young diners to "punch in" through live interaction and short videos, and innovatively launches "online celebrity" curry beef pineapple bag;

"Peiji mode"

Peiji Beef Villa insists on making traditional beef hot pot, which maintains the quality of traditional "time-honored brand" from ingredients to taste, attracting many foreign tourists to find out.

Fresh and tender beef is mouth watering.
Different diners prefer different modes. Searching for "Five-hole Beef" on social media platforms such as "Little Red Book" and "Sina Weibo", in addition to various "Amway" posts and "punch-in" posts, some diners also reported on social media platforms that some restaurants of Five-hole Beef had problems such as poor service, traffic congestion and difficult parking, which caused many comments from netizens and affected the reputation of Beef Street. On the other hand, some stores revealed that internal unhealthy competition such as low prices and food plagiarism still exists.
Feng Haiqiang, the person in charge of Peiji Beef Restaurant, said that outside Wudong Village, many beef restaurants attract customers with the signboard of "Wudong Beef", which has a certain impact on the local business of Wudong Beef Street, and its uneven products also affect the brand of Wudong Beef. It is understood that at present, many beef restaurants apply for registered trademarks in their own names, but the collective trademark registration of "five-hole beef" faces many difficulties.
Wudong Beef Street, which is in the "painful period" of industrial transformation, still has a long way to go from rough to fine.

Caught in Trap

Take the road of characteristic differentiation

How does the five-hole beef float all the way?
"At present, the most important thing for the development of five-hole beef is to practice the internal strength, especially the hygiene, quality and service."Huang Xiaofeng, the founder of Yijiaren Animal Husbandry City, believes that with consumers’ attention to food safety, the quality and hygiene of Wudong beef must be the first condition, and kitchen management and gas safety management should be done well.At the same time, we should cater to the tastes of current consumers and the younger style, and make a beef restaurant with "value", "quality" and "service".

With regard to the overall development of beef street, Huang Xiaofeng thinks that "the catering family in the world is better to develop together than to compete", and "group development" is the inevitable way for the next stage of beef street development. "The so-called’ eat a good person and bring a prosperous street; Eat one person badly and lose ten people.Five-hole beef should be a bright brand like Shunde catering, and it needs the cooperation of beef restaurants to continuously complete and improve the industrial chain."Huang Xiaofeng said.

The quality and hygiene of Wudong beef must be the first condition. Photo by Guo Yongle
Is it feasible for Niu restaurant to develop in groups?
Feng Guopei believes that,"At present, the beef street market has become saturated, and beef restaurants need to show their magical powers and take the road of differentiation and characteristics."

Another identity of Feng Kaihui is the president of Wudong Village Catering Practitioners Association. He believes that the five-hole beef industry has developed step by step. Up to now, apart from strengthening its own control over beef quality and safety,It is also necessary for the government to issue relevant policies and plans to "support" the development of Wudong beef industry., such as the construction of parking lot, to further solve the current traffic and environment of beef street. In addition, he also hopes that the government can guide the village to rebuild the beef slaughterhouse and consolidate the selling point of fresh and high quality beef in Wudong.

Fresh beef freshly baked.
The reporter learned that,The reconstruction and expansion of the parking lot in Wudong Village has been included in the next target plan of the village development.Feng Shaoyong, Party branch secretary of Wudong Village, said that Wudong Village will extend the supply chain around the consumption chain in the future, strive for the simultaneous development of Wudong rural eco-tourism and beef food industry, extend the service chain of Wudong beef industry and consolidate the brand of beef street.
In order to continuously expand the brand of "Five-hole Beef", Tangxia Town has built five-hole paddy fields, five-hole strawberry orchards, five-hole Gesang flower fields and other leisure agriculture based on the advantages of local resources, so as to ensure that the village can enjoy scenery in all seasons.Next, we plan to upgrade the leisure facilities around Wudong Beef Street, and strive to create a rural pastoral beef food corridor that combines rural revitalization with cattle culture products.

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Wudong paddy field
In addition, Wudong Village merchants spontaneouslyInteractive experience projects such as go-kart club and CS field camp have been added to expand the beef street format and attract more tourists."The beef hot pot here is very’ food’. When you are full, you can play go-karting, which is most suitable for parent-child travel." Mr. Li’s family came from Panyu and left a good impression on Wudong Beef Street. "I will come again next time!"

Notes on going to the village

Five-hole beef standing in the "tuyere" of prefabricated dishes


At present, Tangxia Town is grasping the opportunity of "100 million projects".Taking the construction of prefabricated vegetable industrial park in Pengjiang District as an opportunity, we will promote the linkage between village enterprises to help strengthen enterprises and revitalize the village, aiming to turn Wudong Village into an industry-driven demonstration village and promote the increase of village collective economy.
 "The current prefabricated vegetable industry is welcoming the development of Dongfeng, which also brings opportunities for the development of Wudong beef deep processing industry chain. The two can form an organic linkage to help Wudong beef brand continue to’ go out of the circle’." Luo Cuiling, chairman of Tangxia Town People’s Congress and resident cadre of Wudong Village, said.
At present, there are also many cattle restaurants that grab the "window" of the prefabricated vegetable industry and "test the water" in succession. Feng Ciwen, the person in charge of Dazhong Niu Restaurant, said: "At present, we are trying to make beef ball prefabricated dishes. In the future, we will move from single-mindedness to diversification according to market feedback, and further launch the brand of’ Five-hole Beef’ through e-commerce live delivery."In addition, there are also beef restaurants that plan to set up beef balls and beef offal processing plants to produce instant snacks such as beef jerky and beef balls.
Where to start the development of Wudong beef in the direction of prefabricated dishes?
In terms of policy, Pengjiang District has formulated the "Creation Plan of Precast Vegetable Industrial Park in Pengjiang District of Jiangmen City (2022-2024)".Introduced the "Eight Golden Items of Pengjiang Prefabricated Vegetables",Through government guidance, enterprise participation, standards first and the promotion of the whole industry chain, we will build a "four beams and eight pillars" for the development of prefabricated vegetable industry in all directions.
At present, Wudong Village is fully promoting the construction of the prefabricated vegetable industrial park, and it is expected that the whole industrial chain of production, processing, circulation, research and development and sales of the prefabricated vegetable industry will be built next year. At the same time,Combined with the actual situation, we plan to extend the beef deep processing industry chain, R&D center and production platform, set up an online operation team for prefabricated dishes, and lay out an offline physical market, and constantly explore the brand of five-hole beef prefabricated dishes that will reassure and satisfy consumers.

Finally, Xiaobian also prepared for everyone.
Zhou Bianyou route recommendation,
Free time, let’s make an appointment ~

Route: Liangxi Village-Chen Yuan’s former residence-Wudong Village

Liangxi village


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Photo by Guo Yongle

Liangxi village is located in the mountains, just like a paradise, built on the back of a mountain and facing the water. Civilized culture naturally grows and continues in the mountains and rivers, and intact historical buildings witness exchanges. Clear mountains, clear water and Gu Lou … Under the "watering" of nature and history, Liangxi Village gave birth to a unique charm.

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Roche Grand Ancestral Hall Luo Kaichuan photo

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Photo by Luo Kaichuan, an ancient residence

Here, you can visit the ancient houses, see the memorial archway of "Filial Piety", the Roche Grand Ancestral Hall, the Five Chapels and so on. The ancient buildings of Ming and Qing Dynasties come into view, and the deep alleys paved with bluestone slabs crisscross, and the rural scenery can be seen everywhere in the village, as if you were in just visiting. Walking along the green slate, the memorial archway of Jiexiao, Jinshijing, Qingyun Road, Wubu Hall, Luogui Tomb, Jieshi Hall … Liangxi scenic spots appear one by one.

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Photo courtesy of scenic spots

Liangxi Ancient Village has a profound cultural heritage and well-preserved historical buildings. In recent years, it has become a’ punch card’ resort for many tourists. It must be mentioned that there is also a unique B&B in the village-Yuanguiyuan B&B, where the main structure of the original house is preserved, and unique elements such as patio, blue brick wall, gray sculpture, attic, skylight and red brick floor are also preserved. Welcome to Liangxi to experience the historical charm of the ancient village.


[Related Information]

Address: Liangxi Village, Tangxia Town, Pengjiang District, Jiangmen City

Chenyuan former residence


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Peng Weizong photo

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Luo Kaichuan photo

Chen Yuan’s former residence is located in Kengtang, Shitou Village, Tangxia Town, Pengjiang District. It is a cultural relic protection unit in Guangdong Province. It is a single-story bungalow built in the late Qing Dynasty. Mr. Chen Yuan, a historian, educator and master of Chinese studies in China, was born and grew up here, which was called "national treasure" by Mao Zedong. Today, this building has become the education base of party member and patriotism in our city, and it is also a tourist attraction for future generations to pay tribute to their sages.


[Related Information]

Address: Former Residence of Chen Yuan, Pengjiang District, Jiangmen (north of Huasheng Road)

Wudong village


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Photo courtesy of store

The last stop-Wudong Village. This season is the best time to eat beef hotpot! The tumbling bottom of the soup, the thin-cut beef cooked in the pot, the meatballs floating in the soup, and the blood of cattle, bone marrow of cattle, beef venetian blinds … The thought of saliva will flow down.

[Related Information]

Address: Wudong, Tangxia Town, Pengjiang District, Jiangmen City

Is it an opportunity or a crisis for a large number of Chinese shops in small supermarkets in Spain?

  China Overseas Chinese Network July 27th According to the report of Spain’s Oulang. com, the Spanish Chinese 100-yuan store food stores are facing competition from a large number of small supermarkets, but at the same time, many Chinese have changed their careers and directly joined the chain operation to become the owners of small supermarkets. The large number of small supermarkets has attracted the attention of statistical agencies.

  According to "american retail", there were 550 small supermarkets opened in Spain last year, most of which were small fast-selling supermarkets under big chain brands, such as Carrefour Express. This is closely related to the change of residents’ consumption habits. More and more people advocate fast, which provides a market for small supermarkets in residential areas.

  "Spaniards are gradually giving up going to traditional markets and large supermarkets in the suburbs, but choosing online shopping or small supermarkets in residential areas." In the past ten years, this supermarket revolution has been replaced unconsciously. However, the origin of all the changes starts from 2009. From that year, the commercial law changed, it became easier to open a small convenience supermarket, and the government also encouraged the development of small commodity trade. In 2013, the People’s Party government at that time passed the Business Freedom Emergency Act, which once again contributed to the opening of such commercial supermarkets. Subsequently, chain operation rose rapidly, and in 2017, it began to enter a period of explosive growth.

  Faced with this phenomenon, some analysts believe that small supermarkets are struggling to survive in the gap between large supermarkets and hundred-dollar stores, while others believe that this has brought crisis to Chinese hundred-dollar stores. At present, consumers are more and more interested in buying goods near their place of residence, which requires higher and higher speed of purchase. In addition, the requirements for quality have not decreased. Therefore, this is an excellent opportunity for small supermarkets. On the other hand, many small express supermarkets have become the pick-up points for online shopping and play an important role in the whole online shopping chain. (Xiaoxin)

Internet cafes have disappeared since then? Why Internet Cafes Become the Mainstream of Consumption

Internet cafes are many fond memories of the post-80s and 90s. From Red Police and CS to DOTA and LOL, the author still vividly remembers the scenes of fighting in Internet cafes when he was a student. I remember that at that time, several internet cafes near my home were full every night, and the sound of keyboard tapping filled every corner. But a few years later, these Internet cafes have changed their doors, leaving only one struggling, dilapidated house and few internet users, which is probably a true portrayal of the whole Internet cafe market.

Poverty changes, and change leads to communication. Today, with the widespread popularity of the Internet, Internet cafe practitioners are also trying to find new ways, hoping to gain their own place in the changing times.

There is still a market for internet cafes in good places.

Although computers and mobile phones have robbed a large number of customers, the group of Internet cafes has not disappeared. Even today, when the Internet is very developed, the author thinks that Internet cafes still have their specific functions for different consumers.

The first is game lovers. From LOL to Jedi survival, most online games are not exciting enough to play at home, and it is more interesting to form a team with many people, so game enthusiasts will meet and "fight" in Internet cafes. This kind of customers can be regarded as the most important consumer groups in Internet cafes, accounting for more than half of the total.

Secondly, there are college students’ consumer groups, who can also be regarded as frequent visitors to Internet cafes. Although the dormitory can also surf the internet, everyone must have a deep understanding of the speed of the school. It is ok to look at the webpage, but it is absolutely impossible to play online games freely. Therefore, most students are more willing to spend money online in Internet cafes with fast internet speed in their spare time.

There is also a group of people who also have demand for Internet cafes, that is, business people on business trips from other places. This kind of consumers may have office needs when going out to do business, or they need to find a place to kill time when waiting for the bus, so Internet cafes are their better choice.

But whether it is business people or college students, will they choose smoky and mixed Internet cafes? The answer is obviously no. Even the post-80s and post-90s young people who have experienced dirty Internet cafes are now resistant to dirty Internet cafes. This makes Internet cafes have to be upgraded to meet the needs of the times. Because of this, after some baptism, brand-new Internet cafes came into being.

The difference between Internet cafes and Internet cafes is a thousand miles away.

From internet cafes to internet cafes, although there is only one word difference, it contains changes in the whole industry. No matter the decoration style or business model, Internet cafes have undergone tremendous changes. Sitting in a brand-new internet cafe, you will not think that this is the once dirty internet cafe.

Simply put, an Internet cafe is an Internet cafe plus coffee. In addition to retaining the traditional Internet service, the Internet cafe also adds a water bar to provide customers with hand-made drinks. Internet cafes not only provide customers with a comfortable and fast internet environment, but also add many elements of games and e-sports, so they have gradually become a new format with both entertainment and leisure functions.

The indoor environment of Internet cafes is spacious and tidy, and generally comes standard with comfortable and soft sofas, which can provide users with a comfortable and quiet online environment. It’s quite different from the past, when Internet cafes were filled with smoke and garbage everywhere. Internet cafes are also more active in management. Smoking is prohibited in the house, and customers who encounter smoking will be dissuaded by the staff at the first time. After every customer leaves, the staff will go over and tidy up their seats as soon as possible.

The computer configuration of Internet cafes has also been greatly upgraded. In addition to the top graphics card and CPU, Samsung curved display and liquid-cooled chassis are also available. Take "Escape from the Jedi" as an example. This game requires high computer configuration, but you can enjoy eating chicken smoothly in the Internet cafe.

From comfortable indoor environment to top computer configuration, the author thinks that the emergence of Internet cafes is not only self-salvation to adapt to the new era, but also reflects the changes of people’s living standards. Internet cafes can now meet the basic needs of users in the new era.

Supervision in place is no longer the after-school stronghold of the student party.

In the past, the owners of Internet cafes were driven by interests, and they basically turned a blind eye to minors surfing the Internet. Therefore, every time after school, many figures in school uniforms were seen playing games happily in Internet cafes. I have a deep understanding of this, because I was once one of them.

I remember that there were two ways for minors to surf the Internet at that time. The first way was to say an adult’s ID number casually, so that they could surf the Internet normally. As long as the ID number was right, the staff of the Internet cafe would not stop them at all. The second way is to log in as an administrator, both of which can make minors surf the Internet unimpeded. I remember that every night, the author estimates that 80% customers in Internet cafes are students who have just left school in a nearby school.

However, this situation will never happen in today’s Internet cafes. Some time ago, the author chatted with a familiar Internet cafe administrator. He told me that at present, the regulatory authorities are very strict in the management of surfing the Internet, and underage students and people without documents are absolutely not allowed to surf the Internet. In addition, the overall system of Internet cafes has also been upgraded, and the way of logging in by entering the ID number in the past has long been unworkable.

Standardized management is also a commendable point in the current Internet cafes. Without the noise of students, Internet cafes are quiet and comfortable now, and more people are willing to go to them to spend their spare time. At the same time, a standardized market and a sound management system also contribute to the growth of young people and block some students from going astray.

Looking forward to the future, Internet cafes+coffee is by no means the end.

Although internet cafes can adapt to the needs of the times and provide better services to customers, this is by no means the end. The author believes that there are three development models in the future.

The data shows that 90% of people go to Internet cafes to play games, so e-sports is a good entry point for Internet cafes in the future. Internet cafes can set up their own amateur e-sports team and attract more ordinary members to join through regular competitions. E-sports team members can also practice competitions with ordinary members, so as to attract more game enthusiasts to enter the Internet cafes.

The second mode is to focus on leisure and entertainment. The number of computers in this kind of internet cafes does not need to be too much, but other game items such as board games and entertainment should be added, and a theme-based comprehensive entertainment venue should be established according to users’ preferences. Through the user’s own circle to influence people around him, so as to attract a group of relatively fixed users.

Finally, take a route similar to a bar, with drinks and catering as the main income and Internet access as the auxiliary function. In fact, the current decoration style of Internet cafes can fully meet this mode of operation, and the resident performances commonly used in ordinary bars can also be introduced. The advantage of this model is diversified development to meet the needs of users at different levels.

Write at the end:

Internet cafes bear a lot of post-80s and post-90s youth, but under the impact of the Internet, traditional Internet cafes have not survived. From the tall environment to the top-of-the-line host, the gorgeous turn from internet cafes to internet cafes saved the industry, which marked the beginning of a new era. However, Internet cafes are by no means the end of the development of the industry. Whether it is a leisure and entertainment route or an e-sports model, there is still a long way to go in the future.

In the era when Internet cafes can make money by lying down, Internet cafe owners may not think about where the future is, but the reality is so cruel that any industry must keep up with the pace of the times, otherwise it will inevitably be eliminated. The author believes that everyone and every industry should have a sense of being prepared for danger in times of peace, and never stop learning, otherwise you may be the next dead end.

In 72 days, the Xiao Zhan team contributed a failed public relations.

Original yiyu observation editorial department yiyu observation

Text/orange

"I am very upset and sorry." "More I think we (Sean Xiao and those who support and like him) are in an equal relationship."

On May 6th, Sean Xiao publicly apologized through a video interview with Zhongxin Jingwei and responded to the controversy since the "227 Incident".

Although this is one of the few public responses of Sean Xiao since the incident happened more than 70 days ago, this video interview is slightly lower-key than the previous actions. According to Yunhe’s data, the interview video that went online at 23:18 on May 6th was only ranked in the top ten of Weibo’s hot search list from 0: 00 to 10: 00 on the 7th, and the hot search position generally showed a downward trend in the following time.

After the interview was launched, it was sent out through the studio Tik Tok: "My new song" Light Spot "has been launched. I heard that friends in Tik Tok are particularly creative and look forward to your new gameplay."

Sean Xiao’s public relations and return to work are still going on, but it seems to have entered the next stage.

From February 26th, when Sean Xiao fans attacked the fan "Falling" and its author, to May 8th, when Sean Xiao promoted a new song in the studio Tik Tok, in 72 days, Sean Xiao and his team conducted a public relations action to deal with and solve the dispute.

A public relations practitioner told Yiyuguancha (ID: yiyuguancha) that if we sort out the development of a series of events from "227 Incident" to now, it actually contains many concepts, such as fan culture, fan culture, secondary element, etc. From this perspective, it can already be called a living sample of China’s internet public opinion field, especially in the field of star culture public opinion.

However, if we return to the public relations action itself, a series of actions failed to satisfy all parties. One Entertainment Watch interviewed fans in Sean Xiao, platform users affected by the controversy, and practitioners in the public relations industry. They shared their views on public relations behavior during this period.

Some fans summed up this series of operations in one word: "cool". "I feel the team is very unprofessional. For example, in that video interview, the platform for choosing to be interviewed was actually a financial media, and the interview questions were not talked about. "

"perfunctory" is the feeling of a website user such as AO3. In her view, the events since the "227 Incident" are not small, and they have affected many circles, but neither the studio’s statement, behavior nor personal response have touched on the controversy of the root cause of the incident.

A senior public relations brand practitioner told Entertainment Watch: From the current point of view, this public relations is a failure. "Where to evaluate this’ failure’, an important indicator is how non-stakeholders view this matter. Because in this "debate", if any of them is asked to evaluate public relations, they can’t get a relatively objective answer. But if you ask passers-by what they think of this person and this matter, I have also done some simple research. Many people say that this matter has not been handled particularly safely. "

Do you want to wait for a "personal response"?

Since the February 26th incident, it seems that many people are waiting for Sean Xiao’s voice.

On April 4th, Xiao Zhan Weibo forwarded Weibo, an official of People’s Daily, who "mourned and remembered his compatriots all over the country". At that time, 42 days had passed since his last Weibo update. But this Weibo still has nothing to do with the controversial event.

And at 0: 00 on April 25, a "all the past, keep in mind." Thanks to all the well-intentioned criticisms and corrections, Weibo, who grew up on the road, seems to be Sean Xiao’s first personal voice about the incident.

At this time, 59 days have passed since February 26th.

During this period, this debate, which was caused by individual fans and involved in many fields, including fans and e-sports, inevitably pushed Sean Xiao to the forefront under the confrontation of different circles. The discussion of "whether idols should pay for fan behavior" has become a thousand waves in an instant.

In fact, Sean Xiao’s own response to the incident began on April 25th, although he had a dynamic update in Weibo before. But if the release of the video interview is the time node, Sean Xiao’s own response is in the second half of the whole event.

In this process, there was actually a debate about whether Sean Xiao should speak out, which became a controversial point of public relations behavior in this incident.

A fan in Sean Xiao said that it was actually okay for Sean Xiao not to make a sound at first, because at that time, if he made a sound himself, the attack on him would be even fiercer, and the "fighting" might be even fiercer.

However, in the opinion of a public relations professional, compared with the constant actions of the studio, my response at the first time may be better, and my response will be more sincere than the words of the studio. But this kind of response does not mean apologizing from beginning to end. "Apologizing can be used, but it will be very cheap to apologize constantly."

▲ Xiao Zhan officially posted a blog response on April 25th.

In fact, behind "whether Sean Xiao should speak out", there are discussions about "whether fans’ behavior idols should pay the bill" and "the relationship between idols and fans".

Sean Xiao said in an interview that he didn’t agree with the word "management". He felt that the relationship with fans was equal. "For me, what I have to do is to do my job well, take my work seriously, and do something positive by myself to guide people who love me."

The above-mentioned people engaged in the public relations industry told ID:yiyuguancha that from the perspective of public relations strategy, it is very important to guide fans, positively screen fans and even set up fan samples. "For example, what is the best fan, the ideal fan and the most rational fan? For example, you send an apology letter to preach that fans should be rational, but why people can’t accept it in the real world is because they can’t find what kind of fans are like you said. You have to tell them who the template and role model are. "

Perhaps, one experience that Xiao Zhan incident can bring is that traffic idols and fans can’t be completely cut.

"I think a naive idea of many artists in public relations is to cut with fans when something goes wrong: black powder or stalking fan, etc. Anyway, he is not my fan. I don’t think it’s helpful to cut such a fan, or in other words, it’s a reaction. Because the high traffic of traffic idols in a short period of time is due to the rapid accumulation of fans, which is made by fans. " At this time, doing fan cutting will undoubtedly feel pale to outsiders.

Apologize, fake, declare, publicize … Did the studio lose its personality under the action?

Before Xiao Zhan himself began to respond in the second half, Sean Xiao Studio undertook most of the official actions of this public relations.

After the "227 Incident" broke out, the first statement was issued on the fourth day, and before that, on February 27th and 28th, the "debate" between Sean Xiao fans and fans in the same circle had reached a climax. To some extent, Sean Xiao and his studio had already lost the right to guide public opinion before the first statement.

▲ Sean Xiao Studio responded on March 1.

At the same time, "occupying social resources", "deeply regretting and apologizing", "rational idolize" and "working together and supporting things that bring positive energy to society" are almost the core contents of the whole statement. Followed by more than five rumors and rights protection statements from time to time.

"What the hell is that voice and that copy!" A fan expressed anger. The wording of the statement and the tone of the text are the points that the interviewed fans and people in the public relations industry "spit".

Non-Sean Xiao tone, and the official and conventional wording, which is somewhat pale to all parties. "Because idolize is a very emotional and emotional thing, it is a gathering of irrational behaviors. And most traffic stars are established by personalization. But the studio is very cold, without any so-called personalized characteristics, and everyone is used to stop guns at first glance. At this time, you use the way of the studio to try to calm things down. In fact, it is adding fuel to the fire, and everyone will think that you are not sincere. "

Out of the frying pan into the fire. Originally, with the new song and Sean Xiao’s two apologies, the incident has eased, but on April 27th, some bloggers who boycotted Sean Xiao in Weibo were bombed, which triggered a new round of public opinion conquests.

The public relations practitioners interviewed told Entertainment Watch (ID: yiyuguancha) that a very important core of public relations is build, such as establishing contacts, establishing relationships, choosing channels that can really improve influence and thickness, etc., rather than destroy.

To some extent, the team used a variety of common methods of public relations, but the effect was not satisfactory. The douban score and word-of-mouth of the work are affected; Endorsed products were boycotted, and even a Weibo topic # Don’t Buy Sean Xiao Endorsed Products # was specially launched. As of May 9, the reading volume was 44.285 million and the discussion was 120,000. Inappropriate remarks in the amateur period have also been dug up.

At the same time, it has never faded out of the public eye. According to Yunhe’s data, from February 26th to May 9th, there were 14 hot searches containing only the keyword "Sean Xiao".

A series of operations and frequent hot searches have made passers-by feel the urgency of the team. One of the consequences of this is that it is easy to arouse the resentment of "outsiders". On Weibo, there are some netizens who are tired of the hot search on Xiao Zhan’s frequency, and there are also speculations about the "throwing money at things" behind it. No matter what, it is Sean Xiao’s image that is self-defeating and Sean Xiao’s reputation is consumed.

Even many fans are uneasy about Sean Xiao’s frequent hot search. "I didn’t dare to brush Weibo at that time," said one fan. For her, it is better for Sean Xiao to keep a low profile, with less attention and topic, than to stay in the forefront and prolong the duration of the event.

So far, the storm may purify the composition of fans, and may also increase the stickiness and loyalty of Sean Xiao’s fans. In fact, some data are still proving the strength of fans. As of May 9, QQ music "Light Spot" has sold more than 29 million copies; Xiao Zhanchao also ranked first in the list of celebrity chaohua in Weibo from May 4th to May 10th.

Whether the storm will continue is unknown, but relevant practitioners said that one of the tasks that Sean Xiao and his team should do now is to stop the loss in time in terms of commercial value. In the long run, we can also keep interacting and communicating with positive and active fans, guide and cooperate with fans to do some positive activities, and look for the next stage of labels.

Original title: "In 72 days, Xiao Zhan’s team contributed a failed public relations"

Read the original text

Hunan Forestry Bureau announced 10 typical cases of suspected destruction of wildlife resources.

  Huasheng Online March 7 (Hunan Daily Huasheng Online reporter liuyong correspondent yu zhang) Recently, the Provincial Forestry Bureau announced 10 typical cases of suspected destruction of wildlife resources during the epidemic prevention and control period.

  Since the outbreak of the COVID-19 epidemic, the Provincial Forestry Bureau has resolutely implemented the relevant deployment requirements of the provincial party committee and the provincial government, actively organized forest public security organs and forestry law enforcement teams at all levels in the province while doing a good job in epidemic prevention and control, and carried out special actions to crack down on illegal hunting and operation of wild animals and illegal trading of wild animals. According to preliminary statistics, from January 23rd to March 5th, the forestry department of the whole province dispatched a total of 172,000 personnel and 35,600 vehicles, jointly inspected 72,000 business premises such as market catering, and handled 127 administrative cases. The forest public security organs in the province handled 127 criminal cases and arrested 124 suspects.

  1. Xie Mou’s case of illegal hunting of precious and endangered wild animals

  Since November 2019, the criminal suspect Xie Mou has illegally hunted 39 wild animals (including 1 sparrow hawk, a national second-class protected wild animal) in the forest such as Luanshiping, Qiushu Village, Fengping Town, Lianyuan City by placing traps, setting up bird nets and using bird traps. On February 11, 2020, the forest police of Lianyuan City arrested the suspect Xie Mou, and seized 13 animal traps, 6 hunting nets, 1 bird trap, 20 dead wild animals and 1 living animal on the spot. At present, Xie has been taken criminal compulsory measures according to law.

  Second, the case of Sun’s illegal management of wild animals

  Since 2019, the suspect Sun has rented a facade in Heshan District, Yiyang City without the approval of the wildlife administrative department, and sold non-national key protected wild animals such as water snake and flower snake to various catering hotels. On January 22, 2020, when the police of Heshan Forest Public Security Bureau carried out the epidemic prevention and control inventory, they found that there were wild animals such as bamboo rats, snakes and giant salamanders in the store operated by Sun, and Sun could not provide legal procedures for operating wild animals. The forest public security police found that the illegal transaction amount exceeded 300,000 yuan, and its behavior violated the provisions of Article 225 of the Criminal Law and was suspected of illegal business operation. At present, Sun has been taken criminal compulsory measures.

  3. Tian’s illegal hunting of precious and endangered wild animals.

  From February to September 2019, the criminal suspect Tian Mou illegally hunted the national key protected wild animals in the forest in Xiaoping Village, Xiluo Town, Longshan County for five times, and filmed related videos. On February 8, 2020, the Forest Public Security Bureau of Longshan County, when conducting a public opinion inspection of COVID-19 virus, found that Tian was suspected of illegally hunting rare and endangered wild animals, and immediately organized police to arrest him. Through the videos and objects kept by Tian, experts identified one wild animal that he hunted as a national first-class protected animal, the white-necked pheasant, and seven as a national second-class protected animal, the golden pheasant (three were eaten by Tian). At present, Tian has been taken criminal compulsory measures for the crime of illegally hunting precious and endangered wild animals.

  Fourth, Yao Mobo and others illegally hunted.

  On February 8, 2020, two suspects, Yao Mobo and Yao Molang, were caught on the spot by the police of the Forest Public Security Bureau of xinhuang dong autonomous county County when they installed wire mesh to illegally hunt birds in Tuanxi Village, Yushi Town. On the spot, 15 birds such as thrush, cuckoo and green finch were seized and a hunting net was seized. After the trial, the suspect Yao Mobo also confessed the criminal facts of catching birds on the net many times from 2018 to 2019. At present, two suspects have been taken criminal compulsory measures to obtain bail pending trial.

  Five, Yu and others illegal hunting case.

  Since January 2020, criminal suspects Yu Mou and Cheng Mouhua have illegally hunted wild animals in the mountains around Junmin Reservoir and Tuanjie Reservoir in jinjing town, Changsha County by placing traps with positioning alarm devices. On February 26th, 2020, the Forest Public Security Bureau of Changsha County arrested the suspects Yu Mou and Cheng Mouhua, seized 31 crime tools such as bird cages, outdoor alarm devices, animal traps and audio traps, and seized 30 kg of wild animal meat products and 1 live bamboo chicken. The criminal suspects Yu Mou and Cheng Mouhua were taken criminal compulsory measures on bail pending trial on February 27th and 28th respectively.

  Six, Zhang and others illegally transported precious and endangered wild animals.

  Since 2016, the suspect Zhang has been engaged in online wildlife business activities in Guangzhou, Qingyuan and Qiyang. On the morning of January 28th, 2020, according to reports from the masses, the police of the Forest Public Security Bureau of Qiyang County arrested the suspect Zhang, and seized 10 frozen bodies of river deer, 1 frozen body of wild boar, 56 frozen bodies of rabbits, 10 frozen bodies of bamboo rats, more than 361 frozen bodies of birds, 4 feet of wild boar, 8 live bodies of crocodile turtles and 2 live bodies of grass turtles at the home of his father-in-law in Yangjiaotang Town, Qiyang County. Subsequently, according to the confession of the suspect Zhang, the forest public security police seized about 60 live river deer in a farm in Tongyin Village, Yangjiaotang Town. On January 31, the police of the Forest Public Security Bureau of Shuyang County arrested Huang, a suspect in the same case. On March 5, 2020, the suspect Zhang was arrested by the Forest Public Security Bureau of Qiyang County on suspicion of illegally purchasing precious and endangered wild animals. The criminal suspect Huang was under surveillance for allegedly illegally transporting precious and endangered wild animals.

  Seven, Tu and others illegal hunting case.

  From January 17 to January 22, 2020, the suspect Tu Mou and the suspect Luo Mou illegally hunted many times in Shishi Town, Hengyang County, and hunted 4 wild black water chickens, 2 bamboo chickens and 1 rabbit. According to expert identification, all seven animals are "three-owned" wild animals. On the afternoon of February 5, 2020, Hengyang Forest Public Security Bureau arrested the suspects Tu Mou and Luo Mou, and seized 22 hunting clips, 2 traps and 40 door covers. At present, the criminal suspects Tu and Luo have been taken criminal compulsory measures for suspected illegal hunting.

  Eight, Li Moshe illegal hunting of precious and endangered wild animals.

  On January 22, 2020, the criminal suspect Li Moshe placed a self-made rope sling in the "Fengshulongding" mountain field of Xianpomiao Formation in Shangbao Yao Village, Qingjiang Town, Zixing City for hunting "pheasants" without obtaining a special hunting license. On February 3, 2020, the police of Zixing Forest Public Security Bureau arrested him according to the clues. It was identified that the two "pheasants" illegally hunted by Li Moshe were the national second-class protected wild animals, silver pheasant. The criminal suspect Li Moshe was taken compulsory measures for bail pending trial.

  Nine, He Moucheng illegal hunting case

  Since June 2019, the criminal suspect He Moucheng has illegally hunted a wild boar in the mountain field of "Huangni Jiangwubei" in Hongxing Village, Haotou Township, Rucheng County, using hemp rope and bamboo boards to make hunting sets. On February 27th, 2020, the Forest Public Security Bureau of Rucheng County arrested the suspect He Moucheng, and collected 186 hunting clips from He Moucheng’s home, including 20 hemp ropes and 10 bamboo boards for making hunting sets. On the same day, the criminal suspect He Moucheng was taken criminal compulsory measures on bail pending trial according to law.

  X. Illegal hunting case against a certain adult, etc.

  In February, 2019, the criminal suspect Xiang Yicheng, Xiang Jiajian and Xiang Jiaomou hunted wild animals with steel ropes in Dayi barren mountain of Lijiazhuang Village, Liangshuikou Town, Sangzhi County. A total of 18 wild boars and 6 muntjac were hunted. On February 27, 2020, the police of Sangzhi County Forest Public Security Bureau arrested the suspects who were illegally hunting in Xiangcheng, Xiangjia and Xiangjiao, and seized their illegal hunting tools such as animal traps and cages, and seized 34.9 kilograms of wild pork (dead body) in Xiangcheng and Xiangjia’s home. At present, three criminal suspects, Xiang Cheng, Xiang Jia and Xiang Jiao, have been taken criminal compulsory measures to obtain bail pending trial according to law.

How many days can N95 mask be used? How to choose a mask that suits you? These methods are easy to learn

How to choose a mask that suits you? How to wear a mask correctly? The Respiratory Rehabilitation Center of Beijing Rehabilitation Hospital affiliated to Capital Medical University gives the following guidance.

       First, common masks and their characteristics

Common masks mainly include ordinary masks (such as paper masks, activated carbon masks, cotton masks, sponge masks, gauze masks, etc.), medical masks, medical surgical masks, and medical protective masks (such as N95 and KN95 masks, etc.).

one

Ordinary maskCan be repeatedly cleaned and used. Saliva will be left in the part of the mask that touches the nose and mouth. If it is not cleaned frequently, it will easily breed bacteria and do not meet the hygiene requirements. The fibers of cotton masks are generally very thick, which can not effectively filter smaller particles, and most of them have not passed the international safety certification, so the protection effect is not guaranteed.

2

Medical protective mask (N95)It has a good fit to the wearer’s face, can filter particles in the air, block pollutants such as droplets, blood, body fluids and secretions, and the filtering efficiency of non-oily particles can reach over 95%. It is a common personal protective article for dealing with airborne diseases.

three

Medical surgical maskIt is a commonly used medical mask in the operating room and other environments with the risk of body fluids and blood spatter. It can prevent blood and body fluids from passing through the mask and polluting the wearer, and at the same time, the filtration efficiency of bacteria is over 95%, but the filtration efficiency of particles is limited, and most of them are rectangular in design, and the tightness with the face is not as tight as that of medical protective masks. Common medical surgical masks include strap type and ear hanging type.

 There are many names for ordinary medical masks. Medical masks without the words "protection" and "surgery" in their names are all ordinary medical masks. This level of masks does not require blood barrier or tightness, so they are only used in ordinary medical environments. Most common medical masks are ear-hanging, and their appearance is similar to that of ear-hanging surgical masks.

       Second, how to choose the right mask?

       1. types and protective effects of masks: medical protective masks > medical surgical masks > common medical masks > common masks.

       2. Ordinary masks (such as cotton cloth, sponge, activated carbon and gauze) can only prevent dust and smog, and cannot prevent the spread of bacteria and viruses.

       3. Ordinary medical masks: they can be used in public places where people are not crowded.

       4. Medical surgical mask: The protective effect is better than ordinary medical mask, and it can be worn in crowded places in public places.

       5. Medical protective mask (N95/KN95): It can be used by front-line medical staff when they are in contact with patients diagnosed or suspected of COVID-19, fever clinics, field survey sampling and testing personnel, and can also be worn in crowded places or closed public places.

       6. Regarding the protection of novel coronavirus in the near future, medical masks should be selected, and ordinary cotton, gauze, activated carbon and other masks cannot be used.

       Third, the wearing method of medical surgical mask

four

five

      Iv. Correct wearing method of N95 mask

      1. Face the face of the mask without the nose clip, so that the nose clip is located above the mask. Hold the mask on your face with your hand and hold it against your chin. 

      2. Pull the upper headband over your head and place it above your head. 

      3. Pull the lower headband over your head and place it under the ear behind your neck.

      4. Place your fingers in the middle of the metal nose clip and move your fingertips along both sides of the nose clip while pressing inward until the nose clip is completely pressed into the shape of a bridge of the nose. Pinching the nose clip of the mask with only one hand may affect the tightness of the mask. 

      5. The user must check the tightness between the mask and the face:

      A cover the mask with both hands to avoid affecting the position of the mask on the face;

      B. inhale quickly. If air leaks from the bridge of the nose, readjust the nose clip according to step 4; If air leaks from the edge of the mask, the headband should be readjusted; If a good fit cannot be achieved, steps 1-4 should be repeated.

      C. if there is no feeling of leakage, it is well worn.

six

       Breathing valve tips

Function of Breathing Valve: Using a mask with breathing valve can help you feel more comfortable when exhaling in a hot and humid working environment with poor ventilation or heavy workload. The function principle of the breathing valve is that the positive pressure of the exhaust gas blows the valve plate open when exhaling, so as to quickly remove the exhaust gas in the body and reduce the sultry feeling when using the mask, while the negative pressure when inhaling will automatically close the valve to avoid inhaling pollutants from the external environment.

      5. When do I need to change my mask?

      1. The 1.N95 mask can be worn for three days if it is not polluted, contaminated with droplets and deformed, and the mask is closely attached to the face. However, if you contact a patient in COVID-19, or feel that you have difficulty breathing when wearing it, you need to discard it in time.

      2. Surgical masks and medical masks are generally worn continuously for 4 hours for replacement, and they are always replaced when they are polluted or wet. 

      Six, how to deal with abandoned masks?

      1. Masks worn by healthy people have no risk of spread in novel coronavirus, so they can be treated according to the requirements of domestic waste classification.

      2. Masks worn by suspected cases or confirmed patients should not be discarded at will, and should be regarded as medical waste, which should be treated in strict accordance with the relevant procedures of medical waste and not allowed to enter the circulation market. 

Heavy! The third "Wuyue Square" in Huzhou opened today, so don’t miss many promotional activities!

This morning (October 29th), Zhili Wuyue Plaza was grandly opened. This is the third "Wuyue Square" in Huzhou after the opening of Wuyue Square in Nanxun, which is a new landmark of Zhili business! It has attracted the attention and expectation of citizens in Zhili.

Zhili Wuyue Plaza Complex Project is located at the intersection of Zhili, Xing Wu Avenue and Axiang Road, a new town in the east of Huzhou, with a total construction area of about 700,000 ㎡. Its business covers self-sustaining shopping centers, star-rated hotels, theme pedestrian streets and high-end residences (Yijingfu).

Among them, Zhili Wuyue Plaza Shopping Center consists of indoor shopping center and outdoor commercial street, with a total construction area of about 90,000 ㎡. There are 6 floors in indoor shopping, which are divided into 1 floor underground and 5 floors above ground. There are 172 brands in the shopping mall, of which 146 are the first brands to enter Zhili.

Zhili Wuyue Plaza has gathered well-known brand restaurants, children’s theme blocks, local children’s wear brand flagship stores, international sports trend brand image stores, leisure and entertainment stadiums, etc., and introduced the formats of Times Studios, theme parent-child parks, large-scale fresh supermarkets, etc., which will create a one-stop international SHOPPING MALL of "eating, drinking, shopping and entertainment", presenting a 360-degree family immersive consumption experience and becoming the first leading commercial body of the East New Town.

During the opening of Wuyue Plaza in Zhili, a series of shopping mall promotion activities were prepared, and interested citizens can go and participate.

Grassroots also have positive energy. College students don’t have to talk about the color change of "online celebrity"

  Chen Xinyi of Zhejiang Sci-Tech University

  Zhang Chenyi, Zhejiang Normal University

  Tan Shuyu of Anhui Normal University

  Chai Ruoyue, Zhejiang University of Finance and Economics

  On August 3rd, the original article "Can’t I like a" online celebrity "pushed by WeChat official account, the official WeChat of China University Media Alliance, attracted the attention of netizens. Ren Yuxuan, the author of the article and a 2015 undergraduate student of Communication University of China, said in the article that in the eyes of many people, it is acceptable to follow the stars, and it is hard to talk about liking "online celebrity". "True, kind, talented, with positive energy … … Can these excellent qualities only exist in the stars, but not in the grassroots ‘ Online celebrity ’ On the body? " She asked.

  On the second day after the article was published, with the reprinting of many influential WeChat public accounts and comments from netizens, Weibo’s topic "I like a ‘ Online celebrity ’ What’s wrong? "ranked first in the hot search list, with more than 15 million readings.

  China University Media Alliance launched a survey among 1,847 college students nationwide, among which 42% of the students surveyed said that they had "paid attention to different types of ‘ Online celebrity ’ " , 47% of the college students surveyed said "Yes ‘ Online celebrity ’ Groups don’t catch a cold ","Right ‘ Online celebrity ’ There are 10% college students who have a certain aversion.

  "People who can bring joy and positive attitude should be respected, not because of ‘ Online celebrity ’ The two words are labeled with some inexplicable labels. " Some netizens wrote in the comments.

  Pay attention to the "online celebrity" in literature, music, beauty, games and other fields.

  Wu Yingqian, majoring in journalism and communication at Zhejiang Sci-Tech University, has been paying attention to Weibo red man Yuan Zihao and Yuan Ziwen since high school. In Wu Yingqian’s third year of high school, she bought the first book "I hope my world will always have half of you" by the "literary brothers". At that time, she was experiencing a "low valley" in her Chinese performance. When she read that her younger brother Yuan Ziwen had encountered a bottleneck in high school and still didn’t give up, Wu Yingqian was moved. She encouraged herself by taking the "literary brothers" as an example, and she firmly believed that she could also overcome difficulties.

  Yuan Zihao and Yuan Ziwen, who have millions of fans on Weibo, graduated from Peking University, and the two brothers became popular with the publication of their inspirational novel "May my world always have half of you" in 2013. Now almost every Weibo of the two brothers has tens of thousands of "likes". Some people even call them "two young stars flying in the sky."

  Wu Yingqian pays close attention to the public trends of "Wenhao Brothers", and is also familiar with their brand endorsements and related activities. Even in her English composition and her usual writing class assignments, the shadow of the "literary giant" brothers is everywhere. She said that people who pay more attention to the two brothers like their works and their fine quality rather than just their handsome appearance.

  Yang Qianyu, a junior girl from Anhui Normal University, started talking when she mentioned Priest, the writer of "online celebrity". Compared with most peers’ pursuit of high-value stars, 20-year-old Yang Qianyu admits that she does not belong to the "Appearance Association". In her view, Yan value is the heavyweight weight of online celebrity’s popularity, but without connotation and cultivation, "no matter how beautiful the face is, it won’t last long".

  Priest in Yang Qianyu’s mouth graduated from Shanghai Jiaotong University, and is an online novel writer. She is recognized as "highly educated online celebrity". According to public data, Priest’s novel collection has exceeded 150,000. Similar to many popular writers, whenever Priest updates chapters, it always causes positive responses from fans.

  Yang Qianyu came across Priest’s works when she was a sophomore in high school. She regarded Priest as her "goddess". She feels that although the online writer is only Priest’s deputy, it can be seen from the lines of the works that Priest has shown good strength in every work.

  Influenced by idols, Yang Qianyu, who chose the Chinese Department in the university, has now embarked on the road of writing. Since January this year, Yang Qianyu has been busy updating her works. Although she has only collected 10 readers and 3 flowers so far, she still feels great satisfaction even if she is recognized by only one reader.

  Bai Yanxin, a college student who likes to make up and take photos everyday, has followed nearly 500 "online celebrity" such as "Fashion Blogger" and "Beauty Blogger" on Weibo. She pays attention to the daily life of "online celebrity", wears recommendations, and reads Weibo recommended by different beauty bloggers to help her "not miss" when shopping.

  “‘ Online celebrity ’ It is an ordinary person who is very close to us. "

  "I think ‘ Online celebrity ’ It is a group of people who are better than us in some respects. They are not as high as stars or other celebrities, and we ordinary people can also reach them. " Ye Yu mentioned an experience with online celebrity.

  On one occasion, Ye Yu wanted to find a song, but because of copyright issues, the song has not been published online. Later, "online celebrity" Didi helped him. Didi is a music producer and often composes music for singers. On a live broadcast platform, he has nearly 100,000 fans.

  Last August, Ye Yu came to Beijing for a concert and met Didi offline. "We talked a lot about music and life." Ye Yu recalled that during that period, he had been struggling whether to formally develop into music, and Didi strengthened his confidence. "Didi told me that the key to making music is to have a heart. Many people in the music circle became monks halfway, and some even became good producers without training."

  After learning that Ye Yu wanted to study music formally, Didi became his keyboard teacher. "Didi is very willing to lead the way for people who really want to learn. He also recommended many books on music theory to me, and many of my vocal music teachers are also introduced by him." Ye Yu said.

  There are many "online celebrity" like Didi in Ye Yu’s WeChat. "I think now ‘ Online celebrity ’ Slowly transforming, ‘ Awl face ’ Cannot represent all ‘ Online celebrity ’ , I am now concerned about ‘ Online celebrity ’ It is precisely those who are capable and talented. " Ye Yu said.

  Gan Tian, a teacher in the psychology department of Zhejiang Sci-Tech University, believes that from the psychological point of view, young people’s liking for "online celebrity" is the result of the interaction of two seemingly contradictory psychological factors: conformity psychology and seeking difference psychology. On the one hand, it is easy for young people to form a trend of chasing "online celebrity" in similar circle of friends. At the same time, the distinctive features of "online celebrity" give people a sense of chasing unconventional behavior.

  “‘ Online celebrity ’ It is easier to resonate, which is called ‘ Empathy ’ . ‘ Online celebrity ’ Just like an ordinary person around you, you think he is very interesting and characteristic, more grounded and more easily attracted to him. " Sweet said.

  In the sweet view, whether you like "online celebrity" or a star, it is an opportunity for self-recognition. "Know yourself, analyze yourself, find the reasons, and think about liking ‘ Online celebrity ’ The reason, can more rationally chase ‘ Online celebrity ’ 。”

  "Yes ‘ Online celebrity ’ The evaluation cannot be generalized. "

  Gao Yiwei, from Shaanxi University of Science and Technology, said that he seldom logs in to Weibo. As soon as he heard "online celebrity" in Weibo, he frowned. "Hypocrisy, exaggeration and affectation." He said of the "online celebrity".

  In his impression, "online celebrity" is mostly "with an awl chin that is too sharp, a high-profile style of showing off wealth and overconfidence in appearance". He still remembers a popular video he accidentally saw in Weibo, in which a "online celebrity" cried and shouted at the screen of his mobile phone that he was being chased. He felt bored and difficult to understand.

  Gao Yiwei believes that many "online celebrity" do some meaningless and eye-catching things that violate the values in pursuit of clicks and attention, which is disgusting.

  Similar to Gao Yiwei’s point of view, when it comes to online celebrity, Shen Zhe immediately thinks of words such as "plastic face", "showing off one’s position" and "showing off one’s wealth". Shen Zhe felt that for these "online celebrity", even criticism and questioning are a kind of flow, so they have been "out of sight, out of mind".

  Gan Tian said that when people saw that the image of "online celebrity" was mostly the image of "plastic face", they naturally labeled it as such. The advantage of "labeling" is that it can help people understand this matter quickly and deal with some problems, but on the other hand, it is not so objective and comprehensive, but it is biased. Some "online celebrity" will be grandstanding and transmit a lot of negative energy and information in order to attract fans and keep the number of fans. When many prominent negative energy "online celebrity" becomes a "stereotyped" impression, most people will feel disgusted with "online celebrity".

  Chen Peng, director of the Department of Communication, School of Literature, Nankai University, believes that there is no standard definition of "online celebrity". He explained: "We usually call this group that has greatly improved its popularity, attention and fans through some online behaviors, activities and events through the Internet platform ‘ Online celebrity ’ 。”

  "Many times, ‘ Online celebrity ’ Need to do something out of line to become a ‘ Explosions ’ And these behaviors or events themselves are easy to cause controversy. But if it is not out of line and there is no controversy, it will be difficult to attract attention. " Chen Peng said that it is easy for people to have a lot of negative views on "online celebrity" by gaining a high number of fans through outrageous events or events that break the bottom line. He also said that this kind of controversial "online celebrity" is usually short-lived and unsustainable.

  "Yes ‘ Online celebrity ’ The evaluation cannot be generalized. " A university teacher thinks that if we evaluate the group of "online celebrity", we must pay attention to what they do in combination with the specific "online celebrity". He mentioned that he would consciously share some examples of positive energy "online celebrity" with students during the interval of daily teaching. "Actually ‘ Online celebrity ’ There are many excellent and positive cases in the group, such as the graduation speech delivered by Genshu, the former president of Huazhong University of Science and Technology, and the reading of old academicians in the second class of high-speed rail, which are worth promoting and learning by students ‘ Online celebrity ’ 。”

Gansu Baiyin serial murder case was pronounced in the first instance: the defendant was sentenced to death.

Intermediate People’s Court of Baiyin City, Gansu Province (CCTV reporter An Wenjian)

  CCTV News:This morning, the Intermediate People’s Court of Baiyin City, Gansu Province publicly pronounced the case of the defendant Gao Chengyong’s incidental civil action of robbery, intentional homicide, rape and insult to the body.Defendant Gao Chengyong was convicted of robbery, intentional homicide, rape and insulting a corpse, and was sentenced to death and deprived of political rights for life.Gao Chengyong said in court that he would not appeal.From 1988 to 2002, Gao Chengyong killed 11 women in Gansu and Inner Mongolia provinces, and the youngest victim was only 8 years old.

  According to the facts, nature and circumstances of the crime committed by the defendant Gao Chengyong and the degree of harm to society, the court of first instance sentenced the defendant Gao Chengyong to robbery, sentenced him to death, deprived him of his political rights for life and confiscated all his personal property. Guilty of intentional homicide, sentenced to death and deprived of political rights for life; He was convicted of rape and sentenced to 10 years in prison and deprived of political rights for three years; He was convicted of insulting the corpse and sentenced to three years in prison; Decided to execute the death penalty, deprived of political rights for life, and confiscated all personal property. In addition, the defendant Gao Chengyong was sentenced to compensate the plaintiff in the incidental civil action for material losses. Gao Chengyong said in court that he would not appeal. (CCTV reporter Shi Yunsong)

  The murderer killed 11 people in 14 years, and the police pursued him for 28 years.

  From May 1988 to February 2002, for the purpose of seeking money, raping women and satisfying abnormal psychology, the defendant Gao Chengyong committed crimes of intentional homicide, rape, robbery and insulting corpses in Baiyin City, Gansu Province and Baotou City, Inner Mongolia Autonomous Region, resulting in 11 female victims’ deaths (10 in Baiyin District, Baiyin City, Gansu Province and 1 in Kundulun District, Baotou City, Inner Mongolia Autonomous Region).

  So how did the police find the suspect Gao Chengyong? According to the police investigation, from the first case in 1988 to the last case in 2002, the suspect never seemed to hide his traces, and the task force also extracted the suspect’s fingerprints, footprints, biological traces and other evidence. Due to the limited conditions at that time, all fingerprints could only be identified manually. These exhibits failed to help the police find clues about the suspect in the vast sea of people.

  In 2011, Baiyin established a DNA laboratory with the support of the Ministry of Public Security and Gansu Provincial Public Security Department, and gradually developed DNA-Y chromosome technology. This also provides a new means of solving crimes for the task force. With the help of new technology, 28 years later, on August 26th, 2016, Gao Chengyong was arrested by the police in a grocery store in Baiyin, and confessed to the crime of killing 11 women.

   

  On July 18th, 2017, the Baiyin Intermediate People’s Court of Gansu held a closed hearing on Gao Chengyong’s case. The prosecution accused Gao Chengyong of four counts, including intentional homicide, rape, robbery and insulting the corpse.

Gansu Baiyin case trial site of first instance

Focus interview: struggle! Winter Paralympics will last forever in warmth.

  Cctv news(Focus Interview): On the evening of March 13th, the closing ceremony of Beijing 2022 Winter Paralympics was held in the National Stadium "Bird’s Nest", so far, the Beijing Winter Olympics and Winter Paralympics were successfully concluded. In the past more than a month, athletes from all over the world have gathered here, bravely fighting, breaking through the limits and surpassing themselves, sending warmth, unity and confidence to the world with sincerity and smile, and marking a brand-new history for the Winter Olympics and Paralympic Winter Games. Two Olympics, equally wonderful. Take dreams as horses, and we will look forward to the future together. Just like the phonograph at the closing ceremony of the Winter Paralympics, it retains the glittering moments on the field and inspiring stories outside the field.

  In the song, the phonograph of time keeps playing back the wonderful moments of the Beijing Winter Paralympic Games, and these memories bloom in everyone’s heart like fireworks that illuminate the night sky in Beijing.

  On March 12th, in the final of wheelchair curling in the Winter Paralympic Games, China’s wheelchair curling team defeated Sweden 8-3 and successfully defended the gold medal. This gold medal is of special significance to the China team. Four years ago, China’s wheelchair curling team won the first gold medal in the history of China’s participation in the Winter Paralympics in Pyeongchang, achieving a breakthrough of zero gold medal, which was also China’s only medal at the Pyeongchang Winter Paralympics.

  In this Paralympic Winter Games, the China delegation won 18 gold medals, 20 silver medals and 23 bronze medals, with a total of 61 medals, ranking first in the gold medal list and medal list. From one medal of Pyeongchang Paralympic Winter Games to 61 today, China Paralympic Winter Games has achieved a leap-forward development while making a comprehensive breakthrough.

  Except for two ice events, curling and ice hockey were both on the podium, and the China delegation was also in full bloom in the snow event, with gold medals in all four major events. It is worth mentioning that the average age of the China delegation is 25 years old. Of the 96 athletes, 85 participated in the Winter Paralympics for the first time, and many won medals for the first time.

  Zhang Haidi, head of the China Sports Delegation for the Beijing Paralympic Winter Games, said: "They are not afraid of hardship, fatigue and cold. Some athletes have never been exposed to ice and snow in the past, but in a short time they have become warriors who dare to fight for the Winter Paralympic Games. I am proud of all the athletes of the China Paralympic delegation. "

  This competition is the sixth time that China has participated in the Winter Paralympics. In Salt Lake City in 2002, when the China delegation participated in the Winter Paralympics for the first time, only four people were sent to participate in two major events and eight minor events. Four years ago, in Pyeongchang, China only had 26 participants, who participated in 30 events in 5 major events. In the Beijing Paralympic Winter Games, the China delegation sent a total of 96 athletes to participate in 73 events in all 6 major events, but only 5 events did not participate. The geometric growth of the number of participants and events reflects the great efforts made by China in promoting the development of ice and snow sports for the disabled in recent years.

  In 2015, China successfully applied for the Winter Olympics and Paralympic Games. Since the second year, the China Disabled Persons’ Federation has held ice and snow sports seasons for the disabled in different provinces every year. The number of participating provinces, autonomous regions and municipalities has increased from 14 at the beginning to 31 now, and the number of direct participants has increased from 10,000 at the beginning to more than 300,000, which has laid a good mass foundation for the majority of disabled people in China to participate in ice and snow sports. In addition, on the professional level, relying on the progress of science and technology and comprehensive strength, the national team actively introduced international advanced training methods and coaching teams, so that China’s ice and snow sports for the disabled can develop rapidly in a short time.

  At this Paralympic Winter Games, 20-year-old Zhang Mengqiu is one of the most concerned athletes. She won medals in all five events. With two gold medals and three silver medals, Zhang Mengqiu was also called "the big winner of medals" by the media. Zhang Mengqiu, who suffered from motor dysfunction due to cerebral palsy in children, was selected by Hebei Disabled Persons’ Federation in 2016. At that time, she had never even heard of alpine skiing.

  The road to pursuing her dream is extremely difficult, but the girl is full of optimism. In this Winter Paralympic Games, at the five awards ceremonies she attended, she used five different hairstyles to show the love for life and the spirit of self-improvement and brave dream pursuit of disabled athletes in China in the new era.

  Although competitive sports achievements are important, for disabled athletes, the moment they stand on the field is already a victory.

  Zhang Haiyuan, 44, is the oldest athlete of the China delegation at the Beijing Winter Paralympics and a champion of the Summer Paralympics. Eighteen years ago, at the 2004 Paralympic Games in Athens, 27-year-old Zhang Haiyuan won the F42 title of women’s long jump with a score of 3.67 meters and broke the world record.

  In 2016, Zhang Haiyuan switched to alpine skiing. In this Winter Paralympics, she won the sixth place in the alpine skiing women’s slalom sitting competition. In the women’s rotary sitting competition, she fell down after starting and finally failed to finish the competition. Although he didn’t realize his wish to be on the podium in the Paralympic Games, Zhang Haiyuan has written his own legend.

  Zhang Haiyuan said: "I think everyone’s goal is endless. We should be brave enough to surpass ourselves, break the rules, face everything you have to face and look forward bravely. I think this is what I pursue."

  Face it bravely and surpass yourself. For China, which has 85 million disabled people, it is more important than the results of the competition to promote the overall development of ice and snow sports for the disabled and let more disabled people see that they can fight as well as healthy people.

  Beijing Paralympic Winter Games, not only have many stories about the tenacious struggle of disabled athletes, but also show respect and care for disabled people everywhere.

  After the closing of the Beijing Winter Olympics on February 20th, it took only a few days for each competition venue to complete the conversion of barrier-free facilities, from adding anti-skid facilities inside and outside the venue to eliminating slight height difference, to installing barrier-free seats and handrails, from barrier-free facilities in athletes’ residences, to the placement of tables and chairs and Braille menus in athletes’ restaurants, every detail reflected the thoughtfulness of the organizing committee and was well received by delegations from all countries.

  Thoughtful detail design embodies the concept of "barrier-free" The Winter Paralympics gives disabled people a stage to show themselves in front of the world, and also gives the world more opportunities to understand and listen to the difficulties of disabled people, and urges the whole society to give them more attention and care.

  After the successful bid to host the Winter Olympics in 2015, Beijing rectified more than 300,000 points and added barrier-free facilities in many public places, so that people with disabilities can enjoy more convenient daily life. The Winter Paralympics, like a seed, will surely pass on the care for the disabled.

  Ilana Rodriguez, a barrier-free expert of the International Paralympic Committee, said: "I also believe that these legacies left by the Beijing Winter Paralympics will enable more disabled people to better integrate into society and bring positive effects to the whole society."

  In addition to the accessibility of hardware facilities, the Beijing Winter Paralympics also attaches importance to the "accessibility" of ideas and communication, which is reflected in a series of meticulous volunteer services inside and outside the stadium. There are more than 9,000 volunteers for the Beijing Paralympic Winter Games. They not only provide services to delegations from all countries, but also firmly uphold the concept of equality and respect in their services. Volunteers use their subtle actions to convey goodwill and show the hospitality of China people.

  Because of epidemic prevention requirements, volunteers can’t go home in a closed loop for several months, but they always try their best to bring home-like warmth to athletes from all over the world. A few days ago, Hecko, an athlete of the Czech Paralympic Ice Hockey Team, celebrated his 27th birthday on the court. Just after he stepped off the court, the volunteers gave him a big surprise.

  Vaclav Hecko said: "I am very excited to receive such courtesy for the first time in my life, and I will remember it for the rest of my life. Thank you, I am very happy. I am very happy to come to China. The people and volunteers here are very friendly. Thank you China. "

  Intimate care is reflected in every detail. Potato chips should be original and drinks should be sugar-free … … In the Winter Olympic Village and on the walls of the athletes’ dining rooms in various venues, the preferences of each team are clearly recorded on the notes. Such warmth has left delegations and media reporters with the best memories of China.

  For young volunteers, this special experience will also become a tough force on their life path, which will make them grow up more bravely.

  Zhang Honglin, a volunteer of the Beijing Winter Paralympic Games, said: "Athletes are not overwhelmed by the impact of physical disability on their lives. They still work very hard and do a lot of things that we can’t do. Some athletes fall over and stand up again and again, then fall over and stand up again. The spirit of not giving up and working hard has brought me great spiritual strength, which is also the biggest gain in our entire volunteer service. "

  Whether it is a healthy person or a disabled person, when people are struggling for their dreams, they can shine the brightest light; Whether athletes or volunteers, when people get together for good wishes, they will feel each other’s most sincere goodwill. "Together to the future" is not just a slogan. In this future, you and I will be wonderful, and mutual warmth will last forever.