Go into Chashan and trace back to the source of "good" tea that people can afford.

 Wang Si, a tea man in Shangqiu, has been deeply involved in the tea industry for more than 20 years, and has a strong interest and unique sensitivity in tea. In order to achieve the ultimate in tea, he went to Chashan to trace his roots, and devoted himself to building a benchmark for tea enterprises in China, leading the benign development of tea industry in China, vowing to be a "good" tea that everyone can afford and drink.

Tracing back to the source and looking for good tea

On the afternoon of June 18th, crossing the bustling Zhongshan Street in the ancient city, the Yun Qi tea shop that entered Meiren Hutong in the ancient city seemed to have entered a paradise. The small courtyard was quiet and unique, with great charm. Being in it seemed to see the true meaning of life, and people could not help but sigh that "life could have been so pleasant".

Wang Si, who is full of artistic breath, wears flip-flops, is casual and has a free and easy personality, which makes her look carefree. After a few words of small talk, he got into the theme and had a unique opinion on tea. When he mentioned tea, he suddenly opened his mouth and told the story of his indissoluble bond with tea …

Speaking of his connection with tea? Wang Si said that more than 20 years ago, he worked in a cotton and linen company in Shangqiu, mainly in charge of business, and traveled to Yixing, Chaozhou and other places all the year round. At that time, Yixing’s handmade purple sand pottery skills, especially exquisite craftsmanship, made him interested in purple sand. Slowly, he came into contact with Taiwan Province tea merchants. At that time, the tea culture atmosphere in Taiwan Province was very good. They enjoyed the comfort of tea tasting and pushed the aesthetics of tea to the extreme. Their tea culture seemed to be integrated into daily life.

Drinking tea is virtually a promotion of tea culture. At first, the old man in his hometown was puzzled when he saw him drinking tea with a small pot and a small cup upside down, and even laughed at him for being stupid. Some people said that it was not convenient to drink tea with a big teapot. At that time, in order to popularize tea culture, Wang Si specially opened a tea shop in Shangqiu, hoping to promote tea culture in his hometown.

He thinks that it is only a matter of time before good things will be promoted and passed down. He started to contact tea in 1997. After much contact, he found that tea has different flavors, different hills, different tree species and different tastes. The tea in the same stockade is picked in different ways, and the time and temperature of frying and drying are different, so the tea produced will taste completely different. Tea from the same mountain and different tea farmers will produce different flavors.

Wang Si is a real person. In order to solve this puzzle, in 2012, he began to enter Chashan to trace the source, plant tea in Baoshan, and get in touch with different tea merchants, tea trees, tea varieties and production techniques. At that time, many people went to Chashan to collect some good finished products from tea farmers, and Wang Si had to go to the tea planting area to see the ecological environment around the tea trees.

"He pays more attention to the original things of tea itself. Good tea and good ecology complement each other, which is also the final taste charm of tea." His wife, Han Miao, said that the husband’s most common saying is that making tea is the same as being a man, and "quality" should be emphasized. Tea farmers are not allowed to prune every tea mountain, preferring to reduce the output and raise the quality of this tea. At the same time, he strictly controls every process and creates every product with ingenuity, which has become the most trusted friend of consumers, so the repurchase rate of tea customers he made is very high.

With the innate sensitivity to tea, tea will be the ultimate

During the interview, his words revealed his love for tea. Perhaps it is this love and awe that drives him to make a cup of tea to the extreme.

"Good tea definitely comes from deep mountains." Wang Si said that the bigger and more primitive the forest is, the better the tea will be. High-quality tea resources need to be explored constantly, instead of having a tea garden, which can be cultivated in the later stage. The vegetation in the forest is complementary, and only wild tea in the mountains will be more natural and pure.

To this end, he often went into the mountains to look for wild tea. Because of the harsh environment in the mountains and sparsely populated, few people came in and out, and insects, snakes and beasts appeared from time to time. For the sake of safety, Wang Si would bring several sensitive dogs with him every time he entered the mountains. Because mosquitoes in the deep mountains bite wild animals, every time he enters the mountain, he will be bitten black and purple by mosquitoes all over his body.

For Wang Si, tea seems to have been integrated into his life for a long time. Even if he goes out to play, he will always pay attention to the local altitude and climate and judge whether there is wild tea. "In order to explore ancient tea trees, we never go out on the highway. He is very sensitive to tea, and his judgment is basically correct. Sometimes we walk and suddenly stop. He said that according to the surrounding environment such as climate and vegetation, there should be excellent wild tea forests, so we began to look for them little by little. After several rounds of searching, there was a good wild tea forest." Han Miao said that he also has a sensitive and subtle insight into the prepared tea. Even if he is not on the scene during the tea making process, such as whether the tanning time is short or whether the kneading time is excessive, he can also taste the lack of craftsmanship when drinking tea.

"Once, I thought it would take me five or ten years to make tea. Now, I think it will take me all my life to make tea. " Wang Si said that at first, he only regarded tea as a product. Now, tea has been integrated into his life and life, which can not only be quiet and calm, but also help to cultivate sentiment and get rid of distractions. You can also meet yourself, precipitate your thoughts and cultivate your self-cultivation while making tea, enjoying tea and tasting tea.

Create a benign market and be a "good" tea that people can afford.

Tea with rice, oil, salt, sauce, vinegar, piano, chess, calligraphy, painting, wine and tea, whether plain or elegant, is always closely related to daily life. Therefore, Wang Si thinks that tea should be closer to life. In the early days, tea was fired to a high level. Some commercial teas and gift teas messed up the market, and even people once thought that beautifully packaged tea was good tea.

"I firmly believe that in the end, everyone’s recognition of tea is not the outer packaging, nor the price, but the taste of tea itself." Wang Si said that the price of tea is too high, and a large part of it will "shut the door" to the public. What we need to do now is to create a good tea market environment. On the basis of a benign market, we can let everyone drink good tea and enjoy a beautiful life.

In addition, he believes that fame is not everything, and good tea must come from a good tea maker. Everyone’s tongue tip cells are different, and the requirements for taste are different. Some tea lovers like the same good tea, while others don’t. "So, tea need not be too expensive, just suit yourself." Wang Si said that in order to let more people taste good tea and meet the needs of more consumers, he constantly invested time and energy to make a tea with guaranteed quality, close to the market and high cost performance.

At present, he plans his own tea shop. Anyone who passes by the tea shop can ask for a pot of tea. If you have money, you can give it. If you have no money, you can leave directly … "Think about how the ancients drank tea, and then think about the tea culture of Chengdu people. I want to build such a tea shop more and more, so that life can slow down and everyone can really sit down and taste life and taste good."

"He is a person with special feelings and a clear sense of love and hatred. Just because he is such a kind of person, he can make one thing more pure. Just like after he entered the ancient city, he thought that the ancient city never lacked the inside information, but lacked the cultural elements. He wanted to drive everyone to do fairs and take this as his own responsibility to revitalize the ancient city and boost popularity." Cheng Anying, a friend for many years, commented that he is never blind, can hold on to himself, has a rare determination, and at the same time, is full of feelings and tries his best to give life a truly meaningful place.

Today’s Wang Si, slowly unifies life and tea, and will take the development of Shangqiu local culture as his own responsibility and serve the construction of local culture. (Contributed by Hou Bo, Propaganda Department of Shangqiu Municipal Committee, Chen Haifeng and Chen Mengmeng)

What’s the weather like on New Year’s Day holiday? Is it suitable to go out? Look quickly!

Winter in Wuhan has returned to the warm sun, and a Metasequoia in gold and silver lake Park is as beautiful as a flame in the sun. Changjiang Daily reporter Peng Nianshe
The Central Meteorological Observatory predicts that there will be weak cold air affecting the northern region during the New Year holiday (December 31, 2022 to January 2, 2023); There is rain and snow in the northwest and southwest; There is fog or haze in North China, Huanghuai, Jianghuai and other places. During the holiday period, the low temperature in the central and eastern regions will be improved, and the temperature in most areas will gradually turn to high.
01
Weak cold air affects the north
New Year’s Day holiday will be affected by a weak cold air weather process. The temperature in Northeast China, North China and central and eastern Inner Mongolia will drop by 4 ~ 6℃, accompanied by northerly winds of 4 ~ 5. Among them, the local temperature in the eastern part of Northeast China has dropped by about 8℃, and there are 6 winds and 7 gusts in central Inner Mongolia.
02
There is rain and snow in the northwest and southwest.
It is estimated that from December 31st to January 2nd, there will be moderate to heavy snow and local snowstorms in Altay region and western mountainous areas of Xinjiang. There are small to medium snow or sleet in the central and eastern Qinghai-Tibet Plateau, Hedong area of Gansu, south-central Ningxia, south-central Shaanxi, and northern Chongqing, and there is heavy snow in the local area; There are sleet in parts of western Guizhou and northeastern Yunnan, and freezing rain in high altitude areas; There is light rain in Sichuan Basin, Jianghan, Jiangnan and South China, and local rain.
03
There is haze weather in Huanghuai and other places in North China.
It is estimated that on December 31, the atmospheric diffusion conditions in central and southern North China, central and western Huanghuai, Jianghuai, Jianghan, northern Jiangnan and Shaanxi Guanzhong are poor.In some areas, there are mild to moderate sputum, and local sputum is severe; From the night of December 31 to the morning of January 1, there were heavy fog in parts of western Shandong, eastern Henan, northern Anhui, central Zhejiang, central Jiangxi and southern Sichuan Basin, and the local visibility was less than 200 meters.From January 1 ST to 2 nd, due to the influence of weak cold air, the atmospheric diffusion conditions in central and northern North China improved, and the haze weather in southern North China, central and western Huanghuai, western Jianghuai and Jianghan remained..
Meteorologists reminded
Xinjiang, Tibet, Sichuan, Chongqing, Yunnan, Guizhou, Hubei and other places pay attention to rain and snow weather and road snow.The adverse effects of slippery roads on holiday traffic, material transportation and energy supply.
At the same time, there are foggy and hazy weather in southern North China, Huanghuai, Jianghuai, Jianghan and other places, and visibility is low in some periods.It is suggested to pay attention to the adverse effects on traffic travel, epidemic prevention and control and human health.
In the southern region, most of Yunnan, most of Guizhou, Sichuan Basin to Chongqing,Hubei(Province)Most of Anhui, northern Hunan, northwestern Jiangxi, northern Zhejiang, southern Jiangsu and Shanghai may be disturbed by rain during the New Year holiday. Among them, the rainy weather from Sichuan Basin to Chongqing and northern Guizhou is relatively frequent, almost throughout the holiday;It is mainly sunny or cloudy in the first half of the holiday along the lower reaches of the Yangtze River and in Jianghuai and other places, and rain may fall at the end of the holiday. Everyone should pay attention to the latest forecast information and prepare rain gear in advance when going out.
Three-day forecast of Wuhan city
Tonight: sunny to cloudy
Tomorrow during the day: sunny to cloudy
Maximum temperature: 12℃, minimum temperature: -2℃
Humidity: 50-90%, wind: northerly wind 2-3.
Central city: the highest temperature is 13℃, and the lowest temperature is 0℃
Weather from tomorrow night to the day after tomorrow: cloudy to cloudy, with sporadic rain in some areas.
Maximum temperature: 9℃, minimum temperature: 3℃
Humidity: 50 ~ 95%, wind: northerly wind level 3.
Central city: the highest temperature is 10℃, and the lowest temperature is 4℃
The weather from the night after tomorrow to the day after tomorrow: cloudy, with sporadic rain in some areas.
Maximum temperature: 9℃, minimum temperature: 5℃
Humidity: 50-95%, wind: northerly wind 3-4.
Central city: the highest temperature is 9℃, and the lowest temperature is 5℃
(Changjiang Daily, Wuhan client production, editing and integration: sugar man Source: Central Meteorological Observatory, Wuhan Meteorological Observatory, etc.)
For more exciting content, please download the "Great Wuhan" client in major application markets.
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A person’s late night is so drunk. What about the nightlife of a group of young people in Shenzhen?

Reporter | Yan Ruiyue
Shenzhen, the youngest city in China, where young people gather, not only breeds rich nightlife, but also provides more opportunities for businesses to make money.
Recently, Ruiyide, a commercial real estate service provider, released a research report on Shenzhen nightlife. In the ranking of the urban nightlife index obtained through the comprehensive scores of Didi Chuxing, public comments and other websites, Shenzhen’s urban nightlife index ranked second, second only to Shanghai.
Previously, the data released by Shenzhen Human Resources and Social Security Bureau showed that the average age of talents introduced in Shenzhen in 2017 was 27.07 years old, of which 211,500 were under 35 years old, accounting for more than 90%. Most of these talents are concentrated in pillar industries and strategic emerging industries, and their average wages are higher than those in most cities in China.
Ruiyide research found that bars, cinemas, KTV, fitness, supper, Internet cafes, performing arts and convenience stores constitute the eight core nightlife forms in Shenzhen. They not only provide young people with wonderful nights, but also carry the wealth dreams of merchants.
Sociable, can stay up late, but lively not only in the city center.
The nightlife in the city reflects the living conditions of consumers. In Shenzhen, a city with opportunities and pressures in Qi Fei, young people want to seize every opportunity to relax. According to the report, Shenzhen is the city with the highest proportion of people exercising at night in China, and the number of people exercising after 6 pm accounts for more than 70% of the total number of people exercising all day. The activity of night movies here also ranks first in the country, with an average of 1078 night movies per day, nearly 300 more than Shanghai, which ranks second. The closing time is also the latest in the country. On average, the lights of Shenzhen cinemas will not really go out until 1:17 am.
There are many "night walkers", so it is not difficult to understand that the number of take-away orders from 21: 00 pm to 2: 00 am in Shenzhen will rank first in the country.
There are more than 43,000 snack shops here, and there are not only canteens in the middle of the night, but also hot pot, barbecue and dry fried beef river. Shenzhen also has a leading nightclub market in the country, and craft beer bars also occupy a place that cannot be ignored in the dark of this city.
At the same time, from the park density, the number of gymnasiums per capita, the number of large-scale event venues and other dimensions, Shenzhen also has the first fitness infrastructure construction and the benign operation rate of venues in China, and the participation rate of urban sports here is the third in China, second only to Beijing and Shanghai. It seems that indulgence is as important as health care for young people in Shenzhen.
Vibrant nightlife is not limited to the downtown area. In Bao ‘an District, which is commonly known as "outside the customs" and has a weak urban development process, the distribution potential of bars is the most obvious, and the number of KTV and Internet cafes accounts for the largest proportion in all districts in Shenzhen. In Longhua and Longgang, which are close to the downtown area, the bar consumption here can reach an average of 251-350 yuan, and the consumption capacity is no less than that of bars in the core areas such as Nanshan and Futian.
According to Ruiyide’s analysis, the area outside the customs also presents strong consumption potential, which reflects the result that a large number of young white-collar groups choose their preferred residence in non-central areas with less rent pressure. After all, according to the data of China Commercial Industry Research Institute, the average transaction price of houses in Nanshan District, Shenzhen Central District has reached 100,791 yuan/square meter in July 2018, which is still a figure of 19.9% lower than the previous month. In contrast, Bao ‘an District only needs 56,205 yuan to own a square meter of its own home, and its friendliness is still higher.
Businesses adjust their operations and niche markets rise.
Businesses will certainly not miss the powerful consumption power released by young people.
But young people’s business also needs more thought. For example, cinemas can’t just meet the needs of watching movies. In a newly opened Xintian Cinema in Longhua, Shenzhen, in addition to cinema films, private meeting rooms and interactive spaces will be added. Its location in Longhua District also echoes the trend of population overflow. Moreover, the construction cost of these non-downtown areas is low, and there is more room for introducing new equipment. Xintian Cinema has the largest IMAX cinema in Shenzhen, which is difficult to achieve in the old cinemas in the old city. Similarly, there is KTV. In 2018, most of the new high-end KTVs in Shenzhen are mainly non-chain and themed. Besides singing, they also need to provide special themes and online celebrity photo spots.
Xintian cinemaShenzhen’s developed midnight snack market is also attracting chain restaurants to follow up.
Many catering enterprises, which didn’t do midnight snack originally, began to extend their business hours. When they met brands such as Xiaomian and Starbucks, they all opened 24-hour stores in Shenzhen. The business hours of hot pot brands such as Dalongyi and Shu Daxia were extended to 2 pm, and Victory Cantonese Restaurant also opened Victory snack experts to enter the midnight snack market by adding sub-brands. Shopping malls are also seizing the midnight snack. According to Ruiyide’s statistics, the midnight snack format is gradually becoming a major format choice of shopping centers. This year, commercial bodies have laid out midnight snack markets and appeared full-time theme shopping blocks. In the future, the snack brand will become the key investment choice for shopping centers.
Merchants can also take the initiative to try niche markets or new models to attract young people.
The main target customers of Shenzhen Broadway Film Center are those who love art films. Themed activities such as "Young Directors Directing New Images" and "Re-exploring China’s New Films" have been held here, which is not only a cinema, but also a film culture exhibition center.
Shenzhen de theme KTVInternet gymnasiums are also very popular in Shenzhen, and local representative brands include Super Orangutan and Leke. Most of them are single-time retail models, providing 24-hour flexible fitness time and low course cost, which are suitable for young people. Moreover, compared with traditional gymnasiums, Internet gymnasiums have more sources of income, and they can charge for each lecture, buy and sell fitness warehouses, retail sports in online shopping malls, and rent venues. At present, Internet gyms account for 2% of the whole fitness market in Shenzhen.
Operation is still the key, and some consumption still needs to be cultivated.
But the nightlife market in Shenzhen is not completely worry-free.
Although the city is tolerant of all kinds of business models, the capital, resources and operational capacity that operators need to pay can not be discounted if they want to truly gain a foothold. In 2018, there were more than 130 whisky/cocktail bars in Shenzhen, but many of them closed down, exceeding 40. The fine operation brought by personalized development has become the main bottleneck of the development of some bar cleaning. In addition, nightclubs account for a small proportion of 1,192 bars in Shenzhen, only 45, because they need a lot of upfront capital investment and the ability to integrate entertainment resources.
The same is true for the fitness industry. The private and low-cost fitness studios account for 72% of the Shenzhen fitness center market. However, in 2018, the closing rate of fitness studios was as high as 18.7%, much higher than the opening rate of 12.8%. Small space, less equipment, homogeneous competition and low resistance to brain drain risk are the main reasons for business failure.
For some consumption types, Shenzhen has not yet cultivated suitable soil. For example, the performing arts format that belongs to the mainstream of night consumption. There is a big gap between Shenzhen and Beijing and Shanghai in terms of the number of venues and the schedule of events. According to the analysis of the person in charge of Shenzhen poly theatre, there is no complete performing arts training mechanism in Shenzhen, and the performing arts atmosphere is weak and the market scale is small, which has become a major factor restricting the development of performing arts.
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Stepping on the pace of nightlife changes of ordinary people —— Investigation on the development of "night economy"

Xinhua News Agency, Beijing, August 6th Topic: Keeping pace with the changes of people’s nightlife —— Investigation on the development of "night economy"

Xinhua News Agency reporters Zhou Wenlin, Zhao Wenjun, Wang Pan and Ji Xiaobo.

In the hot summer, the night is thick, from the cinema to the gym, from the bookstore to the bar … This summer, "night economy" has become a "hot word".

Nightlife reflects the changes of the times and highlights people’s new needs for a better life. The reporter’s investigation found that expanding night consumption by means of reform and exerting strength from supply-side structural reform will fully release the vitality of "night economy" and create a healthy, fashionable and beautiful nightlife.

The new nightlife of the people is rising with the new consumption demand.

Nightlife is a mirror for observing social changes.

In 1984, the night market spontaneously appeared on the West Lake Road in Guangzhou. Some courageous people set up stalls in the night market, selling clothes and snacks, and their popularity is growing. This is the first night market in Guangzhou.

Zhao Yuanzheng, the chairman of Guangzhou Cultural Investment Co., Ltd., recalled that the first phase of the night market in China appeared in the early 1990s, with the main feature of extending business hours.

"From 1995 to 2007, it was the second stage of night market development, characterized by the localization and scale of bars, KTV and dance halls." Zhao Yuanzheng said that such areas as Beijing’s Houhai, Gongti North Road, Yansha Business District and Chaowai Street have successively formed bar gathering areas.

Since 2007, the night market has entered the third stage. Night market products began to be intensively managed, and the rise of "night economy" showed new characteristics.

China’s "night economy" has developed from an early night market stall to a diversified night consumption market, covering "food, travel, shopping, entertainment, sports, exhibitions and performances", and the main consumption force, consumption types and consumption expectations have changed greatly.

The ever-increasing comprehensive national strength and people’s living standards are the background of the rise of "night economy". The three stages of "night economy" development are also consistent with the economic development track of China since the reform and opening up.

Standing on the threshold of building a well-off society in an all-round way, the flourishing nightlife is a mirror, reflecting the continuous improvement of the quality of life of China people.

Nowadays, the "post-80s", "post-90s" and "post-00s" who grew up with the reform and opening up are enjoying life in a new way different from their parents. "The consumption upgrade has even entered the aesthetic level, and people are more pursuing consumption that can obtain aesthetic satisfaction and emotional resonance." Fei Yong, co-dean of the Lifestyle Research Institute of Jinan University, thinks.

According to the "Life List" market survey sponsored by the Lifestyle Research Institute, 80.6% of the respondents believe that the main demand for night life and consumption is to release pressure; 59.9% of the respondents believe that the most frequent emotion at night is "empty yourself, no need to think", and the psychological need for decompression in nightlife is quite obvious; The stay time of night consumption is mainly 3 to 4 hours.

The prosperity of "night economy" contains strong endogenous power of China economy.

Behind the prosperity of "night economy" is the continuous extension of people’s consumption space and time-

"China is the busiest economy in the world and needs a nightlife that matches it." Luo Jianji, managing director of Guangzhou Modern Department Store Co., Ltd. said.

In the western city of Urumqi, the Grand Bazaar Night Market is a popular "Midnight Food Store" with an average daily passenger flow of over 100,000. People eat at the same table, and the children play around, full of happiness, acquisition and security.

In the central city of Changsha, a online celebrity restaurant specializing in crayfish has more than 7,000 tables a day, and customers are still seated at 11 o’clock in the evening. At the 24-hour unattended convenience store in Changsha, customers can heat their own lunches and brew coffee and instant noodles, and the sales at night account for 30%.

According to the data of UnionPay Business, the "post-80s" tourists spend the most at night, accounting for more than 40% of all tourists.

He Jianmin, director of the Cultural Tourism Exhibition Research Center of the Business School of Shanghai University of Finance and Economics, believes that the vigorous development of today’s "night economy" is the result of the continuous improvement of people’s leisure consumption level, seeking new consumption highlights and extending consumption space and time.

Behind the prosperity of the "night economy" is the continuous release of vitality and motivation from structural reforms on the supply side.

In Guangzhou, South Guangdong, the night tour of the Pearl River is a traditional tourism project. Today’s Pearl River Night Tour Red Boat is a modern water mobile theater, which performs Cantonese Opera, the representative of Lingnan culture, every night. Chen Jinhui, the chairman of Guangzhou Chenggang Tourism Development Co., Ltd., said that since its premiere in March 2016, it has staged more than 1,000 performances, and its operating income last year exceeded 10 million yuan.

Xi ‘an Datang City Pedestrian Street, at night, the imitation Tang building with red walls and yellow tiles was lit by Chinese lanterns, and the crowd jostled. Gu Yuying, deputy director of Xi ‘an Qujiang New District Management Committee, said that during the Spring Festival this year, the major scenic spots in Qujiang New District where Datang City that Never Sleeps received more than 30 million people and tourists, and the comprehensive tourism income was about 10.6 billion yuan. The average occupancy rate of hotels in the jurisdiction exceeded 75%.

Since May this year, the business hours of Beijing Wukesong Huaxi Business Circle have been extended from 10: 00 pm to 12: 00 pm, with a monthly flow of water increasing by 30% and passenger flow increasing by 40%.

Behind the prosperity of the "night economy" is a vivid example of China’s economy accelerating the transformation of old and new kinetic energy-

"Pearl River Pagoda" is the bar street of "online celebrity" in Guangzhou. "You can sell 2 tons of beer a day." Luo Zhijun, chairman of Guangzhou Pagoda Investment Management Co., Ltd., introduced that the bar street built by using the old factory building in the original site of Zhujiang Beer integrates production, consumption, cultural performances and art exhibitions. Because of the popularity, Guangzhou public transport has set up a special stop in Pazhang.

Zhou Tianyong, director of the Center for Strategic and Policy Studies in China, Dongbei University of Finance and Economics, believes that the "night economy" is connected with the consumption end and the production end, which has effectively promoted the transformation of old and new kinetic energy.

Aiming at the better life of the people, expanding consumption and meeting demand by means of reform

"Night economy" has become an important indicator to measure the quality of life, consumption level, openness, activity, soft investment environment and the vitality of economic and cultural development in cities. How does the "night economy" aim at the needs of the people and release more vitality?

To meet the needs of the people for a better life, a series of reform measures to promote consumption are being launched-

To further expand consumption, we must first let the people "have money to spend." This year, China’s nearly 2 trillion yuan tax reduction and fee reduction policy is accelerating. In the first half of this year, the per capita tax reduction of individual tax reform was 1,340.5 yuan, and a total of 115 million people no longer had to pay personal income tax on wage income. Under the influence of multiple factors such as tax reduction and fee reduction, in the first half of this year, the per capita disposable income of the national residents actually increased by 6.5% after deducting the price factor, and the income growth of residents was faster than the economic growth rate.

In January this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and other 10 departments jointly issued a document, and issued 24 specific measures to promote consumption, in line with the general trend of household consumption upgrading.

In July this year, the State Council agreed to establish and improve the inter-ministerial joint meeting system to promote consumption, and to coordinate and promote the expansion and upgrading of household consumption.

Xu Guangjian, a professor at the School of Public Administration of Renmin University of China, said that compared with the consumption rate of developed countries in Europe and America, which is as high as 80% to 90%, China’s final consumption accounts for about 60% of GDP, and there is still much room for improvement in consumption growth.

Recently, the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference proposed to use reform methods to expand consumption.

Guang Xu Jian said that the development of "night economy" will become an important force to promote consumption. On the one hand, people’s "money bags" will be inflated and their consumption will "run"; on the other hand, enterprises in the "night economy" will be given tax support, employment support and business place support.

If the "night economy" is to be dynamic, it is necessary to keep up with the pace of people’s nightlife-

From eating, drinking and shopping, to innovating lifestyles and pursuing the beauty of life, the needs of the people force enterprises to make efforts from supply-side structural reforms and innovate the supply of products and services.

"The Pearl River Night Tour, the Little Man’s Waist and the Chimelong Circus are known as the’ old three kinds’ of night tours in Guangzhou, but apart from watching animals, the cultural atmosphere is not enough, so it is necessary to make up for the cultural shortcomings of Guangzhou nightlife." Yin Zhixin, director of the Service Department of Guangzhou Development and Reform Commission, said that it is necessary to develop a "night economy" with healthy content, positive image, standardized service, rich formats and diverse audiences.

The "night economy" needs a good development environment and needs the joint efforts of the government and the market to create-

In the investigation, the reporter found that the "night economy" industry is still short of leading benchmark brands, and businesses are quickly eliminated when they open stores, and the phenomenon of homogenization and clustering is serious.

"There is an economy where there is consumption. It is necessary to develop the’ night economy’ around the people and improve the convenience of nightlife consumption." Zhou Tianyong said.

"The law can be done without prohibition. The government supports the development of the’ night economy’, and it is necessary to let it live and manage it well." Zhou Tianyong pointed out that urban management departments should help enterprises solve problems such as noise, sewage discharge and garbage sorting instead of banning them and imposing fines.

To develop the "night economy", relevant departments are further emancipating their minds and upgrading their urban governance capabilities. Shanghai has established a system of "night warden" and "nightlife CEO". Jinan issued "Ten Articles at Night": adjusting the road sprinkling and scouring mode, strengthening manual cleaning, and strengthening the management of domestic waste collection and operation industry. Some cities have extended the running hours of subways, increased the operation of late-night buses, and innovated the management of noise and pollution in night markets …

To develop the night economy, we should not forget the countryside and small towns.

In Ningxia, which is located in the northwest, about 96% of towns and villages have built farmers’ sports and fitness venues. The popularity of various cultural and sports activities such as square dance and Tai Ji Chuan has triggered a mass fitness craze and lit up the nightlife in the village.

"You can’t just play small mahjong at night, but fully mobilize the amateur culture and sports life of the rural people." Zhou Tianyong said that rural nightlife should be adapted to local conditions, reflect rural characteristics, fully tap folk skills and intangible culture, and realize the inheritance and protection of traditional culture.

Zhou Tianyong said that there are close industrial, economic, social, spatial and cultural ties between cities, towns and villages. Lighting up rural nightlife will effectively promote the development of rural leisure tourism and other industries, broaden the channels for farmers to increase their income, and fully stimulate the entrepreneurial enthusiasm of farmers and the vitality of rural elements to create wealth. (Participating in writing: Deng Ruixuan, Chen Aiping, Fu Guangyu)

The negotiation of the budget bill failed, and the US government’s lockout will continue after Christmas.

  BEIJING, Dec. 23 (Reuters)-Due to the inability of US Congressman and President Trump to reach a consensus on the border wall budget bill and the government expenditure bill, several agencies of the US federal government have partially stopped working since the early morning of the 22nd local time. After several hours of discussion on the 22nd, the two parties still failed to reach an agreement, which means that part of the lockout will last until after Christmas.

  [government agency shutdown]

  Trump is seeking a $5 billion grant to build the US-Mexico border fence. This is Trump’s promise when he ran for the presidency in 2016. He said that now is the last chance to fight for the cost of building a wall. It is difficult to pass this complicated bill because of the firm opposition of Democrats.

  The lockout will affect 25% of federal government agencies. Nine of the 15 federal administrative departments in the United States will be forced to close, including the Department of Homeland Security, the Department of Justice, the State Council, the Department of Transportation, the Department of the Interior and the Department of Agriculture. About 800,000 government employees were affected.

  It is unknown how long the lockout will last, but before the Christmas holiday, thousands of civil servants were either put on unpaid leave or forced to work without pay. However, the Senate unanimously passed a bill to allow staff who are "temporarily unemployed" to pay back their wages later.

  At 3 pm local time on the 22nd, Senate Majority Leader McConaughey announced that the Senate would adjourn before the Christmas holiday and return to the formal meeting at 4 pm on Thursday, December 27th.

  McConaughey said at the Senate meeting, "When these negotiations produce a solution acceptable to all parties, that is to say, when the plan can get 60 votes in the Senate and a majority vote and the president’s signature in the House of Representatives, we will pass the plan in the Senate."

 [The two parties accuse each other]

  The leaders of both parties in the Senate are accusing each other of not making concessions in the government budget voting negotiations. Vice President Burns met with Schumer, leader of the Democratic Party in the Senate, on the afternoon of 22nd, but Schumer’s office issued a statement before the meeting, saying "Remind" Burns that Democrats will not sign any bill on the construction of the border wall.

  President Trump believes that this round of negotiations before Christmas is the best choice for him, but it may also be the last time. Because Democrats will take over the House of Representatives in January next year. He said on Twitter that "we are negotiating with Democrats on the urgently needed border security issue", and he also pointed out that "but the negotiations may be carried out for a long time."

  On social networking sites, Trump accused the Democratic Party of not supporting the bill and was responsible for the government’s "shutdown". "We will shut down the government. There’s nothing we can do because we need Democrats to vote for us, "he added." I hope the government shutdown won’t last long. "

  House Democratic leader Pelosi and Senate Minority Leader Schumer issued a joint statement shortly after midnight, blaming Trump and Republican lawmakers, and said that if "Trump shut down the government" continues, "the Democratic Party that regained the House of Representatives will quickly pass the reconsideration of the budget bill and will let the government run again in January."

The red theme film "Alone" premiered in Yibin and was released nationwide on December 28th.

Zhongxin. com, Sichuan News, December 14th (Wu Pinghua) On the 13th, the red-themed film "Alone" jointly produced by Chengdu Film Group Co., Ltd., China People’s Liberation Army Bayi Film Studio and Xingwen County Wenlv Development Investment Group Co., Ltd. premiered in Yibin.
Poster of the movie "Alone". Photo courtesy of Propaganda Department of Xingwen County Committee
Yibin City, Sichuan Province is the route of the Long March of the Central Red Army and the main activity place of the guerrilla column in southern Sichuan. The story of the guerrilla column in southern Sichuan is rarely mentioned in China’s military history and military film and television works, and the film "Alone Army" fills the image gap in this history. This is the first time that the heroic epic of the guerrilla column in southern Sichuan of the Chinese Workers and Peasants Red Army has been put on the screen, showing the heroic years of the guerrilla column in southern Sichuan of the Red Army in Yibin in the form of movies. This film will be released nationwide on December 28th, 2023.
Chen Liangyun, secretary of Xingwen County Committee of the Communist Party of China, said in his speech that the preparation of "Alone Army" is a useful exploration for us to undertake the cultural mission and write a new chapter in the integration and development of red literature and tourism, and it is also a vivid practice of adhering to "Do not forget your initiative mind, bearing in mind the mission". In recent years, Xingwen County has vigorously implemented the strategy of "traveling to rich counties", taking the inheritance of red history and culture as an important carrier to strengthen cultural self-confidence and forge ahead, and built the Long March National Cultural Park (Xingwen Park), Xingwen Party History Museum and other projects with high standards.
The creative team interacted with the audience. Photo courtesy of Propaganda Department of Xingwen County Committee
Xiao Tao, the funder of the film Lonely Army and the chairman of Xingwen County Wenlv Development and Investment Group, said that the film Lonely Army explores the source pedigree of heroic blood with vivid characters, stories and details, and explores the spiritual code of the people’s army to defeat the enemy, which is a true record of "the persistence of a lonely army, a tragic history and a heroic epic". I hope that through the film "Alone", the broad masses of the people will be inspired and encouraged to continue their struggle in the new era and make unremitting efforts to realize the Chinese dream of the great rejuvenation of the Chinese nation. In the future, with the guidance and support of leaders at all levels and industry authorities, Xingwen Travel Group will continue to promote the deep integration of red culture and tourism, tell red stories well, inherit red culture, and promote the high-quality development of red tourism.
The film is directed by the creative team of the excellent film The Believer, written by Liu Jianwei, the original director of Bayi Film Studio, a famous writer, playwright and winner of Mao Dun Literature Award, the winner of Publicity Department of the Communist Party of China’s "Five One Project Award" and China Watch Award, the directors of Believers, Liu Laozhuang’s Eighty-two Brave Man, Three Bay Adaptation and other films, directed by yang hu, the first-class director of Bayi Film Studio, and Liu Zhihuan, the former deputy director of Bayi Film Studio.
Yibin is a tourist resort that inherits the red genes and continues the red veins. Especially during the Anti-Japanese War, together with Chongqing, Chengdu and Kunming, it was called "China’s Four Cultural Centers of Anti-Japanese War" and made outstanding contributions to the final victory of War of Resistance against Japan. When the precious memories hidden in the depths of history re-bloomed after a hundred years, the audience at Yibin’s movie scene expressed great emotion.
John young, a commentator from Yibin Zhao Yiman Memorial Hall, said that Yibin has rich and colorful red tourism resources, and my job is to tell the story of heroes every day. In the past, I felt that this person was stuck in the target, in the textbook and in the explanation, but after watching the movie today, these people came alive. For me, I will integrate my personal feelings, including the actor’s interpretation of the characters in this film, into my future work, because only three-dimensional characters will be touching. Thank you teachers for bringing the hero back to life through the interpretation of images.
Xiang Lin, member of the Party Committee and deputy general manager of Yibin Wenguang Media Group Co., Ltd. said: "The company is honored to be one of the co-producers of the film Lonely Army. Lonely Army is an effective carrier to inherit the red gene, continue the red blood and carry forward the revolutionary spirit, and will also promote the protection and development of Yibin’s red culture."
In recent years, Yibin insists on the protection and inheritance of red culture as the goal, promotes the planning of the Long March National Cultural Park (Yibin Section) with high quality, comprehensively repairs revolutionary history museums, memorial halls and exhibition halls, newly builds the open city cultural center, the city museum and the Lizhuang Cultural Anti-Japanese War Museum, builds six classic red tourist scenic spots such as Zhao Yiman Memorial Hall and Shuoxun’s hometown, creates a number of literary and artistic masterpieces such as the drama Zhao Yiman, and launches the "Search for Heroes’ Footprints". (End)
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Wang Jianlin became the real controller of WANDA CINEMAS, and Ke Liming, the chairman of China Ruyi, went to the next city.

Ke Liming has been planning the listing of Confucian and Italian films since 2014. Nearly ten years later, with the announcement of changes in WANDA CINEMAS’s rights and interests on December 16, Ke Liming officially took over from Wang Jianlin and became the actual controller of WANDA CINEMAS, a listed company with a market value of 100 billion yuan.

With 882 million self-owned funds and 1.293 billion loans, Ke Liming became the actual controller of WANDA CINEMAS.

WANDA CINEMAS further announced the situation of changes in equity. The main body of Wanda Investment’s equity acquisition this time is Confucianism and Italian Investment. Confucianism and Italian Investment is 99% owned by Ke Liming, 1% by Beijing Zhumeng Qiming, and Beijing Zhumeng Qiming is wholly owned by Ke Liming.

According to the announcement, as of the end of September 2023, the total assets of Confucianism and Italian investment were about 271 million yuan, of which the balance of monetary funds held by enterprises was about 215,100 yuan. The total debt is 305 million yuan, and the asset-liability ratio is 112.49%. In the first three quarters, the investment revenue of Confucianism and Italy was 803,500 yuan and the net loss was 3,261,900 yuan.

The other side of this transaction is Wanda Culture, Beijing Hengrun and Wang Jianlin, who hold 20%, 29.8% and 1.2% of Wanda Investment respectively, making a total of 51%. According to the agreement, the above three parties will transfer 51% equity of Wanda Investment to Ruyi Investment at a consideration of 2.155 billion yuan. In July this year, Ruyi Film and Television, a listed company controlled by China Ruyi Agreement, bought a 49% stake in Wanda Investment for a consideration of 2.262 billion yuan.

After the completion of this transaction, Keliming will indirectly control 20% equity of WANDA CINEMAS through Wanda Investment and become the largest shareholder of the enterprise. The shareholding ratio of Wanda Culture and its concerted actors will drop to 10.9%. At this point, Ke Liming will replace Wang Jianlin and become the actual controller of WANDA CINEMAS.

In addition to the above two shareholders, Lu Lili, the wife of Shen Jun, the founder of Oriental Fortune, a listed company, is the third largest shareholder of the company, with a shareholding ratio of 8.26%. In addition, Hangzhou Zhenxi Investment, GF Securities, China Merchants Securities and other institutions are also among the top ten shareholders of the company.

From the source of funds, the announcement shows that the main investor of the acquisition of 51% equity of Wanda Investment is Ke Liming himself. In 2015, Ke Liming sold 49% of the equity of Ruyi Film for 1.323 billion yuan to the M&A fund of Tianshen Entertainment. Therefore, he has strong financial strength. Of the consideration of 2.155 billion yuan in this transaction, Ke Liming will contribute 882 million yuan with his own funds. The remaining 1.293 billion yuan was supplemented by bank loans applied by Confucianism and Italy.

After Ke Liming becomes the actual controller, he will continue to hold the management right of WANDA CINEMAS. According to the announcement, within one month after the equity delivery, Wanda Culture and its concerted actions should urge more than half of WANDA CINEMAS’s directors to resign and be replaced by the candidates recommended by Ruyi Investment, and the directors recommended by Ruyi Investment should serve as the chairman and legal representative. Wanda Culture has the right to retain two seats on the new board of directors.

After the completion of this acquisition, whether the listed company WANDA CINEMAS and its huge Wanda Cinema under its name will be renamed is also a matter of concern. According to the announcement, the scope of the equity transfer transaction does not include Wanda Investment and trademarks with "Wanda" in Chinese and English owned by enterprises such as WANDA CINEMAS. If Wanda Investment and WANDA CINEMAS need to continue to use trademarks such as WANDA CINEMAS, Wanda International Film, Wanda Cinema and Wanda Cinema in the future, they need to sign additional agreements with Wanda Culture and other relevant parties.

However, in terms of business development, WANDA CINEMAS is still supported by Wanda. At present, Wanda Culture has prompted Wanda Commercial Management to adjust the lease term for WANDA CINEMAS, and adjust the contract with less than 10 years to not less than 10 years, and it can be extended for another 10 years after the 10-year lease.

Wanda investment, which is in urgent need of capital turnover, still needs to solve the sequelae of previous performance gambling. In 2019, WANDA CINEMAS bought Wanda Film and Television from Wanda Investment and other entities in a fixed way. Wanda Investment signed a gambling agreement with WANDA CINEMAS, and the gambling period was 2018 -2022 (extended by one year due to the epidemic). At present, the performance of Wanda Film and Television in 2022 failed to meet the performance promise, which also triggered the compensation clause in the gambling agreement. In this acquisition, the transferor, such as Wanda Culture, also promised to handle the compensation obligation to avoid the negative impact on the reporting rights and interests of Confucian and Italian investment.

Deeply cultivate the capital market, or will control China Confucianism

As the protagonist of this acquisition, Ke Liming was born in 1983. After graduating from junior high school, he went to Australia to study abroad. In 2006, he obtained a master’s degree in money and banking from Griffith University in Australia. Since then, Ke Liming chose to return to China to work, first in Hong Kong for financial work, and then in Beijing, and began to enter the film and television industry.

As an investor and producer, Ke Liming has participated in the production of TV series such as Frontier of Love, No War in Peiping, nirvana in fire, legend of miyue, Let’s Love, and never gone, To Our Dying Youth, The Old Boy Raptors Across the River, Sewing Machine Band, A Little Red Flower, Hello Li Huanying, etc.

During this period, Ke Liming also tried to send Confucian and Italian films into the capital market. In 2014, the listed company Zhongji Holdings had planned to acquire Ruyi Film at a consideration of 1.5 billion yuan, but the transaction was finally stopped by the CSRC. Since then, the film industry of Confucianism and Italy has had close relations with Tianshen Entertainment and Ji Xiang, a subsidiary of Shanshan.

In 2020, Hengteng Network, a Hong Kong-listed company controlled by China Evergrande, reached an agreement with Ke Liming. In October of that year, Hengteng Network acquired Virtual Cinema Entertainment Co., Ltd. (VCEL) for a consideration of HK$ 7.2 billion, and controlled three companies, namely Ruyi Film, Beijing Jingxiu and Beijing Xiaoming, through VCEL.

Through this acquisition, Hengteng Network has acquired the film and television drama production business and online streaming pumpkin movies under the Ruyi Film Industry, and as a result, the company’s performance has achieved substantial growth. In 2021, Hengteng’s network revenue reached 2.319 billion yuan, up 840.21% year-on-year, and its net profit was 1.175 billion yuan, up 9676.57% year-on-year.

However, in 2021, with the continuous reduction of Evergrande’s shares in Hengteng Network, Ke Liming became the chairman of the company, and Hengteng Network was renamed China Ruyi the following year.

After Ke Liming took the helm of China Confucianism, he made three increases and raised a total of HK$ 6.64 billion.

In January 2022, China Ruyi issued 64 million shares to Water Lily, a subsidiary of Tencent Holdings, and 56 million shares to Liu Xue Heng, an investor, at a consideration of HK$ 2.50 per share, raising a total of HK$ 300 million. In July 2022, China Confucianism issued 163 million shares to Water Lily, 488 million shares to Sunshine Life and 325 million shares to China Handi at a consideration of HK$ 2.40 per share, raising a total of HK$ 2.340 billion. The above two fixed fund-raising activities are mainly used to expand the company’s business and supplement working capital.

In July, 2023, the company again threw out a fixed increase case, and issued 500 million shares to Water Lily, Liu Xueheng, Cubract Ventures, Yushan and Chengwan Development at a consideration of HK$ 1.6 per share, raising HK$ 4 billion. Of this fixed fundraising, 2.469 billion Hong Kong dollars (about 2.262 billion yuan) was used to acquire 49% equity of Wanda Investment. The rest of the fundraising is also used for business expansion and supplementary working capital.

As of August 31st, the largest shareholder of China Ruyi is Tencent Holdings, with a shareholding ratio of 23.80%, and Ke Liming holds 16.34% of the total share capital of China Ruyi, making it the second largest shareholder. At the same time, Ke Liming was awarded the warrants of 1.834 billion shares of China Confucianism through the personal wholly-owned company Pumpkin Films Limited. If the gambling is completed, this part of the warrants will be converted into ordinary shares, which means that under the existing shareholding ratio distribution, Ke Liming will become the largest shareholder of China Confucianism and Italy after completing the gambling commitment, and the shareholding ratio will reach 34.84%, or will win the control of China Confucianism and Italy.

By the end of June, 2023, the total assets of China Confucianism and Italy were 13.048 billion yuan, including 889 million yuan in cash and cash equivalents, 5.332 billion yuan in total liabilities and 40.86% in asset-liability ratio. In the first half of 2023, China’s revenue of Confucianism and Italy was 804 million yuan, up 23.36% year-on-year. During the period, it lost 264 million yuan, turning from profit to loss.

Increase the number of cinemas and open up the upstream and downstream industrial chains

The acquisition of WANDA CINEMAS, or will also make Ke Liming further in the film and television industry. WANDA CINEMAS also said in the announcement that Keliming’s acquisition of the equity of Wanda Investment was mainly due to the recognition of WANDA CINEMAS’s long-term investment value and confidence in its future development prospects.

In the first three quarters of 2023, WANDA CINEMAS achieved an operating income of 11.348 billion yuan, a year-on-year increase of 46.98%, and a net profit of 1.128 billion yuan, which also turned losses into losses. In terms of film production, in the first half of 2023, a number of films, such as Seeing You, Cosmic Exploration Editorial Department, Wandering Earth 2, Passion, and Put All Your Eggs in One Put, were released.

However, film production and distribution is not the main revenue source of WANDA CINEMAS. In the first half of 2023, this business only accounted for 2.93% of the total revenue of WANDA CINEMAS. The cinema assets it owns are the bulk of the company’s revenue.

According to the financial report, by the end of the first half of 2023, WANDA CINEMAS had 708 direct-operated cinemas and 149 light-asset cinemas, ranking first in the country in box office market share for 14 consecutive years.

In the first half of 2023, WANDA CINEMAS’s movie revenue alone reached 4.042 billion yuan, accounting for 58.84% of the total revenue. In addition, the sales revenue of goods, catering and advertising generated around cinemas also reached 983 million yuan and 610 million yuan respectively.

This article comes from: Cat Finance

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The film "Amoy Ayi" was held in Beijing to tell the story of "Tonghua" in Xiaoliangshan.

On December 19th, the film "Amoy Ayi" with the theme of ethnic minorities held a screening launching ceremony and a gratitude report meeting for the 40th anniversary of the establishment of Mabian Yi Autonomous County in Beijing, and the official announcement officially set the file for March 16th, 2024.

This film focuses on the establishment of Mabian Yi Autonomous County in the process of assisting education under the background of rural revitalization in Sichuan.The experience of "Tonghua Class" and "Tonghua School" revolves around the story of Yi girl Amoayi’s study, presenting the work of assisting education in ethnic minority areas from a new perspective, and exploring the practical significance and inheritance value of education.

 

"Amoy" poster

At the launching ceremony of the screening, the film creator was present to share the creative experience and the story behind the film with the audience. The film uses amateur actors to restore real life, and it is realistic in a sketching way. It tells the touching story that with the help of the education team, Yi girl Amoayi returns to school and walks towards a better future step by step. Through artistic creation, "Amoy Ayi" describes in detail the work of assisting education in Mabian Yi Autonomous County, making the audience realize the practical significance of education to the long-term development of society, inspiring more people to pay attention to education and contribute new strength to rural revitalization.

 

"Amoy Ayi" was screened at the launching ceremony.

Mabian Yi Autonomous County is a designated assistance county of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection and the Commission for Discipline Inspection of Sichuan Province and Leshan City. Due to historical reasons, the county has long been influenced by factors such as inconvenient transportation, poor families, and backward thinking of son preference, and a group of special ones have emerged."Older and lower grade" students. This group of students, like tung flowers, may sometimes grow "slowly", but as long as they have dreams, there must be hope in life. In July 2019, under the promotion of cadres sent by the Supervision Committee of the Commission for Discipline Inspection, the "Tonghua Class" was established to focus on solving the problem of "older and lower grade students" in the county. "Tonghua" is named after Tonghua. Although the flowering period of Tonghua is late, it is still beautiful and gives people infinite hope.

In 2020, with the support of all parties, Tonghua Class was upgraded from "class" to "school", relying on vocational middle schools in the county to set up Tonghua School, and "older and lower grade students" began to study intensively. The school independently develops courses, compiles teaching materials, arranges teaching contents, tailors learning and training packages for "Tonghua students", and optimizes courses such as rule of law education, employment skills and practice development to improve students’ learning ability and academic level in an all-round way. The county’s "Tonghua School" opened 7 classes and enrolled 272 students, of whom 115 successfully advanced placement and 61 returned to normal grades, which played an important role in realizing the goal of "zero dropout" and "controlling dropout and ensuring learning" in the county.

It is reported that the filming of "Amoy Ayi" made the creative team understand the children in Mabian’s thirst for knowledge, and hoped to do more for the local children besides the restoration of art. Therefore, the film producers decided to co-sponsor.In the charity activity of "Let every child read a good book", 1 yuan money will be donated to Mabian Education Development Fund for every movie ticket sold in the subsequent film release. The creative team supports the education in Mabian county with practical actions and strength, which also makes the film more valuable and practical.(Author: Zhao Tingting Zhou yejia)

"Yellow Cattle" stared at the movie roadshow, and roadshow tickets were fired to thousands of dollars.

Beijing, China, December 19 (Reporter Zhou Yifan, Voice of China, General Station) According to the report of Voice of China, China Radio and Television General Station, since the end of November, major cinemas across the country have entered the screening period for the New Year. According to the latest data, there are more than 70 new films in this year’s Lunar New Year, and the number of films released has reached a five-year high, with domestic new films accounting for 80%.
With the rapid recovery of the market, "movie roadshow" has recently become a hot spot of concern. Many reports said that because of the presence of stars, directors and other creative personnel, the original free or about 100 yuan roadshow tickets were fired by scalpers to hundreds or even thousands of dollars, which did not rule out that internal complimentary tickets were taken out for sale, or scalpers purchased tickets in advance and then sold them at a higher price. How to prevent "scalpers" from eyeing movie roadshows?
According to the data, as of 12 noon on December 17th, including the pre-sale box office, the box office of this year’s Lunar New Year file reached 2.337 billion yuan (including the pre-sale box office), and the number of people watching movies exceeded 57 million, and roadshows of many movies were being launched.
The second-hand trading platform has many links to the tickets for roadshows.
Roadshow refers to the advance screening of films in some theaters before their official release. In these special events, creative personnel, including directors and starring actors, will be present to communicate with the media, fans and film critics and promote the highlights of the film.
He Li (not his real name), a manager of a cinema, said in an interview with Voice of China: "Recently, due to the intensive film release and fierce competition at the end of the year, many film producers started to run roadshows one by one with well-known leading actors. The film roadshow is actually a very traditional means of film announcement, especially in the era when online announcement was not developed. For example, more than a decade ago, there might be three or four film roadshows held in the cinema every week. In fact, it has narrowed the distance between ordinary fans and film creators, and the effect is generally better. "
However, many media reported that there were many roadshow tickets for movies in the circle of friends or second-hand trading platforms, and the prices were staggering. A few months ago, Wang Xi (pseudonym), a Suzhou movie fan, wanted to participate in roadshows because he liked several actors in a new movie, so he posted on social platforms to buy movie tickets.
Wang Xi told reporters: "There was a roadshow when it was just released, and those starring actors were more attractive. I wanted to receive a ticket for the Suzhou roadshow, so I posted it on the social platform. At that time, it seemed that the cinema sold tickets for more than 100 yuan each. Some people sold them to 1000 yuan, but I didn’t receive them later. Now you go to the second-hand trading platform to see that a new movie recently released is not on the road show, and there are tickets on it. "
The reporter searched for keywords on the second-hand trading platform and did find a number of accounts selling tickets for film roadshows. Some of them directly sell tickets for fixed sessions; There are also some "substitute shots", which can help fans grab more front seats.
In the circle of friends, tickets for some roadshows are also being sold.
A proxy auction merchant shows that the proxy auction price in the first row is 369 yuan, and the cheapest random seat price is 149 yuan. In addition to the proxy auction fee, the audience also needs to pay the movie fare themselves. In comparison, the ticket price for fixed events will be more expensive. Tickets for a movie roadshow starring a star are priced at 1900 yuan in the first three rows, and 1000 yuan is also required for random seats. A screenshot of a circle of friends shown to reporters by a movie fan shows that a movie will be premiered on December 25, and two movie viewing places will cost more than 900 yuan.
A staff member of a publicity and distribution company in Beijing said that he paid attention to this phenomenon during the summer vacation. For example, a ticket for a premiere he attended was even sold for 3,000 yuan. "In fact, this phenomenon is particularly serious after this year’s summer file. All roadshows will encounter this problem. Everyone wants to see stars and want to communicate. One is that tickets can’t be bought, and the second is that tickets are very expensive."
So, how did these "scalpers" get the roadshow tickets? Chen Jia (a pseudonym), a staff member of a ticketing platform, told the Voice of China reporter that the audience who generally participated in the roadshow were invited guests or movie groups who were eligible for admission free of charge by lottery; In addition, as more and more films flood into the market, more and more roadshows are arranged, and some roadshows will also sell some movie tickets to the public. The ticketing platform will mark such special events. For example, the ticket purchasing page has the words "There will be a star meeting after the screening". Therefore, it is not excluded that free tickets are sold at a high price, or the price is increased to grab a good position.
Chen Jia said: "It is sold normally, just like all the usual events, except that there is such a reason (the stars meet), and the theater may raise the price, and there may be some tickets in the theater, that is, some seats are locked in the system. For example, it is necessary to keep a distance from the stars, and the first row is not allowed to sell tickets, so the first row is locked and not sold; There are also some cinemas that have their own big customers, or designated customers and relatives of the star creative group. These are reserved seats. The cinema may also have some golden seats, or some front row seats, and sell these tickets with cash tickets, high-priced tickets or special packages. Buying tickets by scalpers is actually these two channels. "
Tickets for some designated roadshows even cost as much as 1,000 yuan.
In the eyes of many insiders, roadshows are targeted by "scalpers", which reflects the recovery of the film market to some extent. On the one hand, the creators hope to enhance the reputation of the film through active communication, get the support of the cinema, and then get the box office return; On the other hand, the audience also has enthusiasm for face-to-face communication with favorite teams and stars. However, the price increase of scalpers undoubtedly interferes with the normal market order.
Chen Jia (pseudonym), a staff member of a ticketing platform, said: "Under normal circumstances, most people who come to attend have a strong desire to watch movies, so they can definitely achieve the announcement effect when they arrive at the scene, so whether his purchase channel is normal, or through second-hand trading platforms or scalpers, they have achieved the announcement effect. For studios, there are not many tickets, and there are only a hundred tickets, and they have no selling pressure. But after the scalper got the ticket, he made money in the middle. "
How to prevent "scalpers" from eyeing movie roadshows? He Li (a pseudonym), a cinema manager, believes that from the ticketing end, the platform will strengthen the supervision of the ticket purchase accounts for special events, which can alleviate the phenomenon of scalpers hoarding tickets to some extent.
He Li said: "For cinemas, in order to increase the popularity of cinemas, some free movie-watching places will be put in the fan base, but the number is not too large. Another situation is to put it directly on the online sales platform for sale. At present, when buying movie tickets, an account can basically buy up to 6 tickets at a time. If some scalpers feel that hoarding goods is more profitable, they may buy many pieces at the same time, and the online sales platform may need to strengthen management. "
Zhifina, a professor at the China Academy of Art, believes that in the longer term, more and more filmmakers are encouraged to enter the cinema to interact and communicate with the audience, so that more people can have the opportunity to watch the premiere and lead the market to a certain extent.
Zhifina said: "Film is a star-making industry. It is an eyeball economy and needs attention. It needs face-to-face communication between the audience and the main creators. Most of the roadshows in the past were concentrated in Beijing or Shanghai. A big change this year is that some films went to roadshows in medium-sized cities, which narrowed the distance between movies and audiences and made movies sink even more. I hope more audiences can enter the cinema. The whole industry is working hard to run roadshows. As our film creation level is getting higher and higher, the film quality is getting better and better, and filmmakers make further efforts, there will be more premieres coming to audiences all over the country, and scalpers will gradually disappear. "
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In 2023, the dialogue between the leaders and youth representatives of Sichuan-South Asian countries friendship organizations was held in Rong, and the road to modernization was to exchange and learn

The theme of this activity is "the road to modernization through exchanges and mutual learning", aiming at further expanding and deepening the friendly exchanges and cooperation between our province and South Asian countries, constantly enhancing mutual understanding between the people of China and South Asian countries, and deepening their understanding and recognition of Chinese modernization. In his speech, Zhu Chunxiu expressed the hope that this event would be an opportunity to further expand the channels of friendly exchanges and mutual learning of civilizations between Sichuan and South Asian countries, continuously promote exchanges and cooperation in the fields of culture, tourism, economy and trade, education and sister cities, and continuously promote the friendship between Sichuan and South Asian countries to turn into fruitful results of win-win cooperation and common development, so as to better benefit the people of Sichuan and South Asian countries and inject new impetus into the long-term, healthy and stable development of friendly relations between China and South Asian countries.