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Special feature of 1905 film network　"Is the play fast? Shouldn’t this be a normal rhythm? " When Guo Jingfei was interviewed by a group of media, he heard the comments of netizens on his new drama "I am Yu Huanshui", which was "short in length and fast in pace", and responded inexplicably.

There are only 12 episodes of "I am Yu Huanshui", which was premiered last Monday and ushered in the pre-on-demand finale on April 14th. This kind of rhythm really makes the audience accustomed to "chasing drama and running" shine.

The drama series got a good score of 8.4 points/53,000 people in Douban, which became the highest score in the opening year of domestic drama. "Short and pithy" is the key word of "Yu Huanshui".

"Yu Huanshui" can be "through to the finale" after a week’s release.

Coincidentally, there are only 18 episodes, 22 episodes and 12 episodes of Longling Cave, Imperfect She and detective chinatown, which have been released recently. In the future, there will be a number of "short plays" such as White Moonlight, Cloister Pavilion, Double Exploration, Silent Truth and Dear Freud.

In February this year, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Management of the Creation and Production of TV dramas on the Internet", which mentioned that the shooting and production of TV dramas advocated no more than 40 episodes and encouraged the creation of short dramas within 30 episodes.

Under the double addition of policy guidance and market demand, does the popularity of "Yu Huanshui" mean that domestic network short plays have ushered in a "new era of development"?

Short duration, not short quality.

The new trend of network short play

The concept of "short play" mainly involves two levels: one is "the length of time", and the single episode is within 15 minutes; Second, "the number of episodes is small". Domestic online dramas usually take 12 episodes as the baseline, which is the lower limit of the number of episodes of many platform cooperation dramas, and the upper limit is generally not more than 30 episodes.

Depending on the characteristics of the network platform, short drama and seasonal broadcast have always been the main modes of online drama. However, unlike the early "family workshop" online drama, the development of online short drama in recent years has shown an obvious "boutique" trend.

Traditional film and television companies have entered the game. I am Yu Huanshui, jointly produced by Noon Sunshine and Iqiyi, brings together the "golden team" at noon: Hou Hongliang is the producer, screenwriter Wang Sanmao and Lei Zi have written Everything is Fine, and director Sun Molong has directed Parents’ Love.

Behind Longling Cave, Wanda Pictures is one of the producers. "Imperfect She" is a collaboration between Penguin Film and Dongshen Film. The earlier Oriental Wall Street was jointly produced by Tencent and FOSS. The entry of traditional film and television companies into the online drama market, especially the short drama market, will boost the upgrading of quality and volume.

At the same time, more and more "movie café s" are testing water network short plays. From Han Sanping’s early Crime Without a Certificate, starring Qin Hao, to the recent Imperfect She, which is composed of Zhou Xun, Kara Wai and Angie Chiu, and then to Guan Hu’s Longling Cave.

In the future, Liao Fan (Silent Truth), Duan Long (Double Detective), Wang Qianyuan (Sisyphus), Song Jia (White Moonlight) and other famous actors will also enter the show. Short plays and longer plays emphasize the so-called "film texture", and this "cross-border" will undoubtedly add to this.

"White Moonlight" stars Song Jia.

Wang Xiaohui, chief content officer of Aiqiyi, once summed up the characteristics of online short plays: "It’s either short or good, but short plays are easy to make fine." Short plays should attract audiences, shape characters and unfold plots within a limited space, which puts higher demands on writers, directors and actors.

In the first six episodes of "I am Yu Huanshui", the protagonist experienced high-energy plots such as car crash, cancer and organ trafficking, and completed the roller coaster experience from the bottom to the bottom, and then rebounded, which could not be finished in 30 episodes of traditional drama. A bitter but true image of "social animals" has also jumped onto the screen.

The audience can’t help but comment: "It would be great if all the plays were finished in 12 episodes."

At present, most of the domestic online short plays are suspense and crime themes. With the appearance of works such as Imperfect She with female theme and I am Yu Huanshui with absurd realism style, the short play market presents a trend of more diversified theme types and increasingly "high-quality".

Advantages and challenges

Will short plays become mainstream?

Although Qingpingle, which was broadcast almost at the same time as I am Yu Huanshui, was produced by midday sunshine, it suffered different fate in online word of mouth.

Because of the volume of 69 episodes and slow narrative rhythm, netizens sent the director "Kaizhou Zhang" to a hot search. Although the overall production of the series is excellent, the score is still around 8 points, but the rhythm of "Qingpingle" is not in line with the viewing habits of the online students.

According to the official data of iQiyi, the abandonment rate of long dramas is rising rapidly, reaching 56% in the first quarter of 2018. At the same time, the novelty rate of the last episode of short dramas with less than 24 episodes reached 20%, and that of long dramas with more than 45 episodes was only 6%. Users are more likely to pay for high-quality short plays.

A Le, who is engaged in the development of online drama, told Xiao Dianjun that the current audience is "getting impatient". They usually brush Tik Tok, Aauto Quicker and bilibili, and the video will be scratched if it fails to attract his attention for 3 seconds. This habit will naturally be brought to the process of watching the drama, so the requirement put forward by the platform is often a word "fast".

In February this year, the Notice issued by the State Administration of Radio and Television clearly pointed out that it was resolutely opposed to artificial "water injection" and lengthening the number of episodes, and short drama creation within 30 episodes was encouraged. From January to November, 2019, the average number of recorded TV dramas has dropped from 40 episodes in the same period last year to 38 episodes, and the total number of episodes has dropped by 27%. The creation of short plays with "concentration is the essence" is both a policy orientation and a market demand.

At the 7th China Internet Audio-visual Conference held last year, Wang Xiaohui predicted that "short plays will reach a phenomenal peak in the next three years." Platforms such as Youaiteng have also accelerated the layout of online short plays.

On February 25th this year, Youku released the "White Paper on Youku Short Play Cooperation", which fully opened the cooperation of short play content, and provided partners with a series of services such as content distribution, joint marketing and commercialization realization through Youku content open platform.

Content demand of Youku short play

White Moonlight, co-produced by Youku and Wuyuan Culture, starring Yu Entai and Song Jia, and Cloister Pavilion, adapted from Keigo Higashino’s novel, are highly anticipated.

Iqiyi has created strong genre short plays for users through two theaters: Love Youth Theater and Strange Suspense Theater, and produced many dramas such as Hancheng, Ferry of Soul, The Best of Us, Little Master and Slow Down. In the future, there will be Silent Truth starring Liao Fan and White, and Very Witness starring Song Yang.

Tencent, Oriental Wall Street, Longling Cave and Imperfect She are all jointly produced by Penguin Film and Television. Tencent video also launched the "hot pot drama" incentive plan in conjunction with hot pot video. Short plays such as "Double Detective" starring Duan Long and "Skyscraper" directed by Chen Zhengdao will also meet the audience soon.

Skyscraper (16 episodes) directed by Chen Zhengdao, Zhaoren Xu and Wu Zhongtian is highly anticipated.

While the prospect is bright, the network short play market is also facing many challenges.

First of all, although short plays are not low in cost, the pursuit of "quality" and "film sense" often means higher investment. As a producer and chief screenwriter, Chen Sicheng once revealed that the production cost of a single episode of the online drama "detective chinatown" exceeded 10 million yuan. The rough estimate cost of Oriental Wall Street is more than 32 million RMB.

In contrast to the high investment, it is a relatively short period, and it is difficult for short plays with more than 10 episodes to play the "long tail effect". Without joint investment with the platform side, according to the current mode of buying dramas mainly based on the number of episodes, the profit space of producers is limited. The short broadcast cycle also poses a challenge to publicity and marketing, and it is not easy to gradually ferment word of mouth.

In addition, the audience in China have not fully adapted to the rhythm of short plays and the mode of weekly shifts, and the habit of watching plays needs to be gradually cultivated. For example, many viewers reflected in the barrage of "I am Yu Huanshui" that 12 episodes are not enough to watch, and it takes too long to wait for a week to update.

In the long run, the combination of long and short dramas will still be the development direction of the online drama market for a long time to come. As pointed out in the Notice of the State Administration of Radio, Film and Television, "the number of episodes of TV plays depends on the content." The number of episodes is not the standard to judge the quality of dramas, but the right way to create online dramas is to refuse to inject water, reduce the quantity and increase the quality, and deepen the content.

Guo Jingfei’s words in the interview are very thought-provoking: "Many people watch TV dramas at twice the speed. Why should we torture the audience like this? Cut all the things that should be cut well. Isn’t this respect for the audience? "

People’s Daily Online, Beijing, November 1 (Reporter Yang Lei) On October 31, the 2023 FISU Football World Cup ended in Jinjiang, Fujian. Beijing Normal University beat paulista University of Brazil in the women’s final and won the championship, while paulista University men’s soccer team won the men’s championship.

On the afternoon of October 31st, the battle for the women’s championship of the 2023 FIFA World Cup in Jinjiang was held at the training ground of Jinjiang Football Center. The team of Beijing Normal University, which represented China, played against the team of paulista University in Brazil, and the two sides fought for 120 minutes and drew 2:2. In the final penalty shootout, Beijing Normal University won the championship with a total score of 7:6.

"Today, we made full preparations for playing for 120 minutes and presented a very wonderful game to everyone. It is our honor to stand on the highest podium again after 12 years. " Bi Yan, former China international and head coach of Beijing Normal University, said after the game.

At the 2011 Shenzhen Universiade, Bi Yan helped the Beijing Normal University women’s football team win the championship by beating the Japanese team 2-1. Twelve years later, as the head coach, she led the team to the highest podium in the world college football again.

In the men’s final, paulista University of Brazil beat the Ukrainian National University of Economics and Business men’s soccer team 7-6 in a penalty shootout and won the championship. Hohai University’s men’s soccer team, representing China, created the best result of China University’s men’s soccer team in the FIBA World Cup, and finally won the eighth place.

Xinhua News Agency, Rome, October 30 (Li Mengqing) The 10th round of Italian Football League ended on the 30th. Lazio beat Florence with a penalty in stoppage time, with a countdown of 1:0. Atalanta beat Empoli 3-0 away, and Scamacca contributed two goals and one assist for the team.

The "Blue Eagle" played against the "Viola". In the 13th minute, Florence striker beltran scored a goal, but it was ruled that the handball was first and the goal was invalid. In the 16th minute, his header hit the post again. Since then, both sides have tried to shoot one after another, but the score of 0-0 lasted until stoppage time. Lazio’s Vecino headed the goal, but I didn’t expect milenkovic to open his arm and stop the ball at the crucial moment. This was an obvious hand ball, and the referee decisively awarded a penalty. Inmobile hit a penalty, helping Lazio beat their opponents with a 1:0 countdown, and Serie A won three consecutive victories.

Atalanta dominated the game against Empoli, and Scamacca’s performance was very eye-catching from the beginning of the first half. In the 5th minute, he received lukman’s assist and hit the ball with his heel, winning the first prize. In the 29th minute, Scamacca sent a cross to teammate Cooper Menas, who pushed the goal in the restricted area to expand the visiting team’s lead.

Yi Bian fought again, and Scamacca received De Roon’s dexterous assist, and volleyed at the edge of the restricted area to break the goal, and finally Atalanta won 3-0. (End)

CCTV News:At present, it is the spring potato harvest season. In Dawu Town, Tengzhou City, Shandong Province, local villagers are busy harvesting, and there is a bumper harvest in the fields.

In the potato shed in Malou Village, Dawu Town, Tengzhou City, the villagers are digging in an orderly manner. As the hoes fall to the ground, heavy potatoes roll out, and then these potatoes are sorted and packed and transported to all parts of the country.

Pang Jiashui, a large potato planter in Malou Village, Dawu Town, Tengzhou City, Shandong Province:I improved the planting mode, which was listed more than 20 days earlier than in previous years, and the potatoes grew well, with an yield of more than 5,000 kilograms per mu.

The golden and round potato not only looks gratifying, but also has a much higher price than the same period of last year. The field purchase price per kilogram is about 2.3 yuan, and the yield per mu can reach more than 12,000 yuan. Since entering the harvest period, merchants from all over the world have come to buy them and drove the trucks directly into the fields.

Jiangsu merchant Qualcomm:The potatoes here are good in color, shape and taste. They are very popular in our place. I ordered 15 tons today.

It is understood that the potato planting area in Tengzhou City in spring this year reached 470,000 mu. In recent years, with the continuous expansion of potato planting area and increasing output, potato industry has become a characteristic industry for local villagers to increase their income and get rich.

　　More than four years ago, Chen Ruru, a post-80s youth, did not expect to become friends with Li Xiaojun, a post-60s youth, nor did he expect to become friends with Liu Zhijia, an IT man 2,600km away. They have different identities, such as entrepreneurial youth in the 18th-line small town, department-level cadres in provincial organs and institutions, and co-founders of Beijing Internet enterprises. It is hard to imagine that such three people will have a deep intersection in the future.

　　But everything is logical. They gathered from Beijing and Guangzhou at the southernmost tip of the mainland of the motherland for the common cause — — "Xuwen pineapple", familiar with each other.Spring after spring, they meet in the "pineapple sea".

　　A lofty friendship is often achieved by a common cause.On September 18th, Chen Ruyue and "pineapple sisters" Wu Jianlian and Wang Xiaoying traveled 600 kilometers from Xuwen to Guangzhou to visit Li Xiaojun who retired gloriously this month. They called her "pineapple goddess". On this trip, they paid tribute to Li Xiaojun on behalf of 150,000 Xuwen pineapple farmers — —"There are always stars to open the way, and there are always you coming for us."

Chen Ruyue (first from right) and pineapple sister (second from left) pay tribute to Li Xiaojun (second from right) on behalf of Xu Wen’s pineapple farmers. He Yufeng photo

The flower balls made of small pineapples are the wishes of fruit farmers.

　　In those days,The "12221" task force is like a "sea-breaking" person who leads the "pineapple sea" fruit farmers to the big market. Xiaojun ’ It has gathered into an army of rural revitalization. "Looking back, Li Xiaojun was gratified. The Xuwen Pineapple Working Group, which she first led, brought the concept, practice and resources of "12221", and now it has formed a cross-regional and cross-industry agricultural product market cooperation team, leaving a team that can’t be taken away.Compared with more than four years ago, Xuwen pineapple practitioners are now confident and striding forward.

　　Common goals create affectionate connections.

　　Xuwen, located at the southernmost tip of mainland China, has the most magnificent pineapple planting landscape belt in China. Whenever the pineapple is harvested, the "pineapple sea" always welcomes a group of different people.They set foot on red soil and shuttled through the fields to plan the future for Xuwen pineapple.They came from different units, including government cadres, university experts, media reporters and entrepreneurs. Li Xiaojun, then deputy director of Guangdong Agricultural Exhibition Hall, was the "leader" of this group of people.

There are always stars to clear the way, and there are always you coming for us. — — Pay tribute to the pineapple goddess of love

　　The hour hand is set back to 2018. On this magnificent red land, golden pineapples rot in the fields and nobody cares. The whole industry was shrouded in the shadow of slow sales for three consecutive years, and the majority of fruit farmers gradually lost confidence. "earn a little this year and get in next year; Earn a little next year and take it in the next year. " Chen Ruru said.

　　Facing the expectation of 150,000 pineapple growers, the Guangdong Provincial Department of Agriculture and Rural Affairs did not hesitate to set up a working group quickly. Taking Xuwen pineapple as the experimental field, it started the "12221" market system construction of Guangdong agricultural products.

In February 2019, the Guangdong Provincial Department of Agriculture and Rural Affairs set up a special working group on Xuwen pineapple to conduct in-depth research, and put forward a framework for the construction of Xuwen pineapple marketing system, which was refined to form "12221".

　　At that time, Chen Ruyue was full of confusion and confusion. A conference in the spring of 2019 changed his course. It was the first pineapple production and marketing docking conference organized by the working group led by Li Xiaojun. Chen Ruyue stood on the stage of the conference, promoted her new pineapple varieties, met a group of high-quality buyers, and successfully exported her own pineapples to Russia, Japan and other countries. "As a builder, witness and beneficiary, Xuwen pineapple has come to this day, and its value has doubled and sold overseas. It is very difficult and remarkable!" Chen Ruru said with emotion.

　　As a core member of the working group, Huang Haiyang, then a media reporter, planned the Xuwen pineapple production and marketing docking conference in 2019. He said that on the day of the event, more than 500 buyers came, far exceeding expectations. Many buyers called the day before the event to inquire, but they had to refuse due to the limitation of the venue. On the day of the event, the purchase volume of pineapples exceeded 120 million Jin, accounting for more than 1/5 of the total output of that year. "From that day on, I knew Xuwen pineapple would sell well. Because the confidence of farmers has recovered, buyers and consumers have re-recognized Xuwen pineapple. " Huang Haiyang said.

　　In 2019, Xuwen’s "12221" marketing was a great test, and the total output value of pineapple reached 1.5 billion yuan, an increase of 53% compared with 980 million yuan in 2018. Subsequently, the output value of Xuwen pineapple climbed year after year. This year, the output of Xuwen pineapple is about 796,000 tons, the output value is about 2.5 billion yuan, and the average purchase price is about 1.5 yuan/kg."In the past five years, Xuwen’s pineapple output has increased from more than 500,000 tons to more than 700,000 tons, and the price of the field head has increased from a few cents to the highest 3 yuan, and the per capita GDP has increased from 23,748 yuan to 33,676 yuan."Luo Hongxia, secretary of Xuwen County Party Committee, said that this is the most vivid portrayal of the joy in the hearts of peasant brothers.

The farmer brothers are happy in their hearts. Photo by Lin Peng

　　Once hesitant fruit farmers regain their confidence in planting.Peng Decan’s pineapple planting area has been expanded from 80 mu to 300 mu. "In previous years, Xuwen’s rent was 1,300 yuan/mu, but now everyone ‘ Grab land ’ Planting pineapples, the land rent rose to 2700 yuan/mu this year. There is hope in the industry, and everyone’s enthusiasm for planting pineapples is getting higher and higher. " Chen Ruyue said to everyone.

　　There are also ideas that change."From not understanding at all, many farmers’ agents and brokers now know that they should open their mobile phones to see big data in the market, do a good job in the supply chain of the base, strengthen quality control, and establish a brand to go out." Liu Zhijia, a special member of the working group and co-founder of an acre of land, said that all this was finally reflected in the continuous increase in the income of practitioners.

　　The power of gaining support and persistence.

　　If you are determined to be firm, you will not be sharp, and success will not be fast for a long time."The continuous increase of fruit farmers’ income is due to our continuous participation ‘ 12221’ The biggest motivation. "Yvonne Wang, a member of the working group and then the Guangdong Agricultural and Rural Short Video Production and Promotion Center, said.

　　This is precisely the vitality of "12221". It is precisely because it can link agriculture with agriculture and increase farmers’ income that new units, departments and social forces are willing to join.There are more and more friends in the working group.

Xu Wen pineapple "12221" working group representatives went to the pineapple sea for investigation.

　　In the spring of 2019, "12221" was born in Xuwen.After winning the first season, just as everyone was full of confidence and ready for a big fight next year, the sudden COVID-19 epidemic in 2020 disrupted everything. The fruit farmers who just tasted the "sweetness" suddenly felt cold. In mid-February, Liu Zhijia risked the epidemic and went retrograde from Beijing to Xuwen.

　　Together with the spring, there was a working group led by Li Xiaojun.When the whole country was still isolated at home, they set off retrograde and went to Xuwen from Guangzhou and Beijing. The traditional offline marketing model was cut off, which forced Xuwen pineapple to get an electric shock marketing. At that time, the working group raced against time to start the "Xuwen Pineapple Online Purchasing Through Train" and completed 11 tasks in just a few days. In just over a month, the price of pineapple has gradually increased from 0.6 yuan/kg at the end of January to 2.6-3 yuan/kg. In 2020, the output value of Xuwen pineapple reached 1.68 billion yuan, an increase of 12% over 2019.

　　Subsequently, the new online marketing method of "12221" agricultural product market system was copied to many agricultural products such as litchi, abalone, oyster, lion goose and grapefruit, thus opening the prelude to cultivating Guangdong’s "new infrastructure" for digital agriculture. Yvonne Wang, as an advocate of short video marketing, saw the Guangdong brand agricultural products "out of the circle" one after another.

"Pineapple Sister" Wang Xiaoying sent a pineapple to express her gratitude.

　　After 1995, Wang Xiaoying changed from the anchor of local TV station to "pineapple sister", and the county magistrate broadcasted the goods, the pineapple high-speed train, the pineapple micro-variety live broadcast, and the Xuwen pineapple national 11-city tasting meeting & HELIP; … There is always her beautiful figure. "It turns out that agriculture can play like this." Wang Xiaoying said that many farmers have built Xiaoyanglou, and the tractor road in the field has become a rainbow road."Xuwen pineapple is not only the rich fruit of the villagers, but also a kind of spiritual wealth."

　　Wu Jianlian, the "Pineapple Sister" and the president of Xuwen Pineapple Industry Association, also changed from questioning and worrying at the beginning to completely trusting the working group. In the past five years, she followed the working group around major cities in East China, North China and Northwest China, either selling pineapples in the producing area or exploring sales in major wholesale markets across the country to expand the sales radius. With the development of online marketing and the increase of sales channels, many purchases are made directly in the pineapple field, but the pineapple trading market in Qujie Town is slowly "idle".

　　As a developer of agricultural big data, Liu Zhijia describes himself with three changes in thinking, "from simple sales thinking to industrial thinking, from technology to sales thinking to supply chain thinking, from relying solely on market actions to coordinating all social forces to jointly promote sales."

　　Establishing the concept of market and expanding the market, the members of the task force feel a deep sense of gain after several years of "crossing the sea".Yvonne Wang said that he has transformed from an organization cadre to a business cadre, especially one who is familiar with Internet marketing and digital agriculture.

　　Today’s Xuwen pineapple sales are no longer just "waving flags and shouting" by the working group or several industry leaders. The team of "amphibious new farmers" who can plant and sell pineapples has been growing and has become a new force in the revitalization of Xuwen pineapple industry.

The team of Haixin farmers in pineapple has been growing and has become a new force in the revitalization of Xuwen pineapple village.

　　Doing the right thing has its own logic.

　　The iron camp is a flowing soldier, and the great cause will not stop.

　　A set of theories, a team and a mechanism promote the organic linkage of industry, market, science and technology and culture, and promote the high-quality development of agriculture.

　　The development of rural industries has its objective laws and cannot be achieved overnight.Only by maintaining a certain strength, working hard for a long time, and carrying out a blueprint to the end can we continue to develop healthily.At present, Xuwen pineapple industry still has many shortcomings. If the quality needs to be continuously improved, the development of primary, secondary and tertiary industries is unbalanced and the output value is not high enough. Luo Hongxia, secretary of Xuwen County Party Committee, has a clear understanding of this. She said that Xuwen pineapple is exploring and thinking. "The journey is long, only struggle. Adjust measures to local conditions, give play to advantages, make the pineapple industry stronger and better, strive to build a pineapple industry belt with world influence and competitiveness, make Xuwen pineapple a model with specimen significance for rural revitalization, and promote the demonstration to drive the high-quality development of characteristic rural industries to achieve greater results. "

Xuwen pineapple sea. Chen Bei running photo

　　The original pineapple team members, as well as the first batch of local party and government cadres who participated in the "12221" work, have changed their positions and posts.In the past, the "working group" with only a few people has evolved into a "12221" team, and hundreds of institutions have participated in this work in recent years.Liu Yicun and Yvonne Wang continued to promote "12221" in the grass-roots work in cities and counties.The "working group" no longer only focuses on the pineapple industry.Since the beginning of this year, Zhaoqing, Shaoguan and other agricultural cities have promoted the construction of the "12221" market system, and "Father’s love is like orchid" has become popular, and Sihui orchids have officially come out of the circle; Lechang’s "golden plum" lights up the "small waist" … …

　　What will Xuwen pineapple industry look like in five years?This year, xuwen county launched the "Ten Measures to Promote the Development of Pineapple Processing Industry in xuwen county" and other supporting policies, which helped the pineapple industry to "strengthen the chain, extend the chain and make up the chain". From single fresh fruit to diversified products, fresh-cut small pineapples are booming in the market, and pineapple prefabricated dishes such as grilled fish and shrimp are constantly being produced.

Pineapple grilled fish sold well in the market after listing.

　　More and more people from different industries have joined Xuwen pineapple industry.Some of them aim at "one production" and make a fuss about production standards and quality improvement; Some people aim at "secondary production", promote scientific and technological innovation, introduce deep processing projects and extend the industrial chain; Some people aim at the "three industries" and accelerate the deep integration of agricultural tourism, industry and culture. Among them are growers, grassroots cadres who have been rooted in rural areas for a long time, new farmers who have returned home to start businesses, entrepreneurs, investors, buyers and cultural practitioners. They introduced more capital and scientific and technological strength, opened up and operated more new tracks, and pushed Xuwen pineapple industry forward to the project of 10 billion output value.

　　When the personnel are exhausted, it is natural to see them, but they work hard and wait for a bumper harvest. Nowadays, in Xuwen, fruit farmers are busy planting pineapples; Wu Jianlian took fruit farmers to Shanghai to participate in the exhibition these days; The Xuwen pineapple "12221" working group and his friends are preparing for the next spring of "pineapple sea".

　　One thing, a group of people, one heart, fight together, and you will win.

　　"The sea of pineapples" is full of spring.

　　[Coordination] Yan Liang Zhang Lu Mai Qianming

　　[Author] Chloe Wang Dong Yu Huang Chuxuan

　　ADAM, Weilai Central Computing Platform: Digital Base of Smart Car

　　The E/E (electronic and electrical) architecture of Weilai’s second-generation platform model was upgraded from the cabin-driving separated domain control architecture to the centralized integration architecture of intelligent computing modules-the Central Computing Cluster (CCC). ADAM, the central computing platform of Weilai, can transfer the past functions in different domains (such as intelligent cabin and intelligent driving) to a centralized computing platform, greatly reducing the number of controllers, and the overall E/E architecture is flatter, making the OTA implementation of the whole vehicle easier and more friendly, and flexibly deploying and upgrading new functions, while meeting the multi-level requirements of high-performance computing and high-functional security. Central computing platform is the ultimate architecture of "software-defined car" and the digital base of smart car software ecology.

　　The data transmission rate of the industry’s highest integration is increased by 10 times.

　　ADAM, the central computing platform, has 12,000+ integrated devices, which overcomes the technical problems such as PI/SI, EMC and Thermal brought by high integration. Compared with the separate cabin controller, the volume is reduced by 40% and the weight is reduced by 20%. Through ADAM, the central computing platform of Weilai, there is no need to encode and decode between different domains in the car, which saves the chips, power supply, heat dissipation and wiring harness for encoding and decoding. Gigabit Ethernet is directly replaced by etched circuits on the circuit board, and the cross-domain data bandwidth between the intelligent driver and the cockpit is greatly increased from Gigabit to 16Gbps, achieving a transmission rate increase of more than 10 times.

　　System-level innovation, the first cross-domain computing power sharing in the industry

　　ADAM, the central computing platform of Weilai, realizes the maximum 256TOPS computing power sharing of intelligent driving, intelligent cabin and vehicle control through system-level innovation. For example, in-vehicle occupant identification belongs to the intelligent cockpit chip task, but the intelligent driving chip NVIDIA Orin X is better at AI calculation and image processing, so the central computing platform can use Orin X chip to handle the occupant identification task, thus improving the task operation efficiency and leaving the cockpit chip computing power to the better task.

　　Cross-domain computing power sharing can more reasonably allocate various computing power requirements, such as the end-to-end deployment of multi-mode large models, make the best use of everything, optimize the efficiency of CPU/GPU/NPU, and give full play to ADAM’s super computing power.

　　A good horse is equipped with a saddle, and ADAM is equipped with the operating system (SkyOS), so that the tasks of all domains in the car can be efficiently coordinated under the operating system; Greatly improve development efficiency, accelerate software iteration and improve user experience.

　　Deep forward self-developed world-class software and hardware architecture

　　The development trend of electronic and electrical architecture of smart cars is from distributed architecture, domain control architecture to centralized central computing platform architecture. CDC+ADC domain control architecture is the form adopted by most brands in the industry at present. Weilai’s second-generation technology platform model leads the industry in adopting ADAM, a central computing platform with cabin driving integration.

　　From the first day, Weilai insisted on positive research and development on intelligent hardware. From the research and development of vehicle-mounted high-performance domain controllers, sensors, human-computer interaction hardware and chips, Weilai has the world-class architectural capabilities, making the centralized central computing platform layout lead the industry and iterate.

　　Weilai 2024 brand-new central computing platform ADAM

　　Refresh the car industry in super brain

　　The performance of ADAM, the central computing platform for all models of Weilai 2024, has been further improved, and the mass production computing power has once again refreshed the ceiling of the industry, integrating one latest Qualcomm Snapdragon 8295 intelligent cockpit chip and four NVIDIA Orin X intelligent driving chips. Compared with the previous generation 8155, Qualcomm Snapdragon 8295 chip has about 2 times higher CPU power, 3 times higher GPU power and 8 times higher AI power. Four NVIDIA Orin X chips, 48 CPU cores, 256 matrix arithmetic units, and 8096 floating-point arithmetic units, totaling 68 billion transistors, will finally reach 1016TOPS, which will remain the ceiling of automobile intelligent driving calculation for at least the next year.

　　NOMI GPT: the smartest nomi ever

　　Through the central computing platform ADAM cross-domain computing power sharing, NOMI GPT, a large model that is innovative for car use will be released soon.

　　The industry’s first multi-modal sensing model with pure end-to-end deployment.

　　NOMI GPT will be the industry’s first multi-modal perception model with pure end-side deployment. NOMI can identify thousands of items through the camera in the car, without networking, with ultra-fast response and safer privacy data.

　　NOMI GPT with "heart-to-heart" users.

　　Knowing the car and your NOMI GPT will go beyond the popular question and answer and information retrieval, so that the "feeling" behind the language emerges from the text, and the car has never been so free. For example, when you want a lighting atmosphere in the car, you don’t need to know the color name, just say what you want to feel, and NOMI will understand you immediately.

　　* More NOMI GPT functions will be carried in the official upgrade version.

　　Intelligent driving: the fastest evolving intelligent driving system in the industry

　　Thanks to the powerful computing power of ADAM, the central computing platform, and based on the leading NAD architecture, the capacity of Weilai swarm intelligence system has advanced by leaps and bounds, and the verified mileage of urban roads has increased by 100 times in five months, with a total amount exceeding 650,000 kilometers.

　　The total mileage of intelligent driving is 1.01 million kilometers, ranking first in the country.

　　By the end of January, the available mileage of Weilai’s global navigation assistance has exceeded 1.01 million kilometers, including national highways, elevated roads and urban roads, of which the verified mileage of urban roads has exceeded 650,000 kilometers.

　　Distributed in 606 cities, swarm intelligence has evolved rapidly.

　　The mileage of intelligent driving is distributed in 606 cities across the country, and the urban trunk roads cover more than 90%, covering 99% of users of Banyan intelligent system. In the 34 first-class administrative regions of China, except Hongkong, Macau and Taiwan Province, the mileage of urban areas assisted by global navigation has begun to spread all over. In areas with a large number of users, such as Shanghai, the coverage rate of urban trunk roads is as high as 99.2%, which is close to full coverage.

　　Zhijia, the largest city in China with the largest number of users, was fully opened in the second quarter.

　　In February of this year, Weilai launched the first round of 1000-person global navigation to assist NOP+ users to pilot. Next, we will continue to launch a new round of navigation, and plan to open the global NOP+ urban regional navigation assistance function to all users of the Banyan intelligent system in the second quarter, which will also be the largest user-scale intelligent driving upgrade push in China. In the early pilot users, the global pilot-assisted high-speed scene realized a single zero takeover with a maximum of 671 kilometers under the blessing of pilot power exchange.

Special feature of 1905 film network It’s the annual Children’s Day on June 1st again. I believe this festival must have brought many unforgettable memories to you in front of the screen.Children’s Day on June 1st belongs not only to children, but also to adults who used to be children and still have childlike innocence.

In the next few days, the movie channel will broadcast two cartoons and the real lion version, as well as three domestic children’s movies for you to relive the classics together and "go back to childhood"!

The Lion King

Cartoons have accompanied the growth of generation after generation.Those classic animated images teach us kindness, courage, wisdom and love.Under Kilimanjaro Mountain, on the vast and magnificent African grassland, the wizard Rafiki smeared red sand on Simba’s forehead and held high the future lion king in front of the subjects of the glorious kingdom.Accompanied by the familiar soundtrack "The Circle of Life", it evokes our memories.

After the original cartoon "The Lion King" came out, after a lapse of 25 years, the real lion film "The Lion King" reappeared the classic story.

Technically, the real lion version of the movie "The Lion King" goes further.The changes in the abdomen when animals breathe, or the hair fluttering in the wind, are also true and illusory; The exquisite picture seems to make people stay in the African grassland.

Both the original version and the real lion version show Simba’s spirit of experiencing glory, frustration, facing pain and provoking responsibility. June 1The "Real Lion Edition" and "The Lion King" broadcast on April 20 will also inject new energy into our hearts.

Up

At the moment when ten thousand balloons burst out of the chimney and the flying house took off, Pixar’s first 3D digital animated film "Travels around the Flying House" made the childlike idea of "traveling with the house" come true.

The animated film "Travels around Flying Houses" broadcast on Saturday is suitable for all ages, and tells the story to children and adults in a shallow and deep way.

"See? These are all badges I got from my wild adventure. "The thrilling adventure of grandpa Carl and little boy Ronaldinho is a legend for children.

"If the meaning of adventure is to meet the beautiful scenery I have never seen and experience a fulfilling life I have never thought of, then loving you all my life is the most gorgeous adventure I can think of."The trivial but touching love between grandpa Carl and grandma Ellie is a fairy tale presented to adults.

Magician

The thick fog in London lingers, the raindrops in Edinburgh are falling, and the snowflakes in Scottish towns are gone without melting … …

The oil painting-like scene created by the traditional hand-drawn animation form of returning to nature is slowly unfolding in the French cartoon Magician, which has been brewing for seven years.

With the gradual decline of stage performances, life has gone from bad to worse, only performing old-fashioned magicians who change rabbits.

In this way, he always has a loyal little audience Alice, who always believes in the existence of magic.They wandered around together for a living, and although life was hard, it was always full of love and warmth.

There is no omnipotent magic, and there is no omnipotent magician.But the magician completed the most wonderful magic in his life with unrequited father’s love, weaving dreams for the little girl, so that the girl could grow up smoothly and have her own life.

The magician, which was broadcast on Sunday, let us sigh the greatness of father’s love while enjoying the exquisite picture.

Ice hockey little prince

Teenagers, sunshine, experience and growth.On Sunday, the live-action children’s film "Ice Hockey Little Prince" produced by the movie channel ignited blood and dreamed of ice hockey.

The Little Prince of Ice Hockey is the first children’s sports movie with the theme of ice hockey in China. It tells the story of China ice hockey genius boy who is full of Olympic dreams and fights for his dreams with his teammates.

In the ice hockey tug-of-war, collision, falling and fighting again and again show the sportsmanship of ice hockey teenagers who never give up.

Heroes come out of youth since ancient times

The next two well-known children’s red movies are indelible childhood memories in adults’ hearts.In the 1980s, this children’s kung fu film was once the best gift for children.

With the upsurge of kung fu movies, this film "Heroes from Ancient Times Out of Teenagers", which pioneered the mainland children’s kung fu movies, fully displayed the charm of the motherland’s great rivers and mountains and traditional martial arts, and entered thousands of households.

The crew went deep into Tibet to shoot, and they had a panoramic view of the iceberg grassland, rivers and streams, and the magnificent frontier wonders.

Snake fist versus tiger fist, dagger versus wooden stick, chain gun versus flower knife, hammer versus sword … …Although there is no special effect support, the fist-to-fist fight of real kung fu is still very impactful.

In such a "martial arts utopia" world, children have extraordinary skills, and they can always win a total victory in fighting with the bad guys.

In the movie "Heroes from Ancient Times Out of Teenagers" broadcast on June 1st, the children’s courage to challenge the strong enemy and their indomitable spirit let us understand the future hope of a strong country with a strong teenager.

Sparkling red star

"The red star shines brightly, the red star is bright and warm-hearted, the red star is the heart of the workers and peasants, and the glory of the party shines for generations."The song "Red Star Song" sung in the movie "Sparkling Red Star" broadcast on Saturday is a childhood memory of countless people.

Under the shining red star, Pan Dongzi took an active part in the struggle against the enemy and repeatedly made outstanding achievements.

Destroyed the suspension bridge in the battle and cut off the rear road of the enemy jingwei regiment;Hu Hansan, who outwitted the traitor, effectively cooperated with the guerrilla’s military action to attack Yaowan Town, and ushered in victory for the battle.　

The little hero Pan Dongzi’s spirit of not being afraid of sacrifice and hardship has influenced people from generation to generation, and also made us understand the hardships of the children’s league members at that time.

Cherish the happy life that countless revolutionary martyrs exchanged with blood and life.

In addition to the movie package on June 1st, the summer arrangement of the movie channel will be more exciting.Let’s look forward to it!

　 　 Special feature of 1905 film network　In 2013, a low-key children’s film was released in mainland China. This film was not only called "China version of" Little Ghost in Charge ",but also gathered many big-name stars to help out. Even Andy Lau was" reduced "to only appear in the eggs at the end of the film. This movie, which stars hold children, makes us see the spring of domestic children’s movies — —

　 　 If we simply look at this film as a children’s film, then it can definitely gain children’s love. However, if we regard it as a family movie, apart from the "cottage" component, there are also great loopholes in the coherence of the story.

　 　 Sun Xiaoao is an eccentric naughty boy. Father Sun Jianye and mother work in Russia, and Xiao Ao has been taken care of by his taciturn grandfather. Grandpa’s iconic language — — Eight words.

　 　 The holiday is coming, but grandpa is ill and in the hospital. Helpless, my parents hired a T-rex nanny to look after Xiao Ao. Xiaoao, who has been eager for the care of his parents, was once again stood up by his father on the grounds of work. In anger, Xiaoao couldn’t bear to leave home.

　 　 If you want to run away from home, the first thing is to prepare the necessary equipment. Slingshot, mobile phone, bank card, snack … No one can be left behind. After the equipment was properly packed, Xiaoao successfully obtained the key to open the door by using his clever brain.

　 　 And three times five divided by two will successfully avoid the tracking of all monitors in the community. It can be said that the IQ of Xiaoguitou is absolutely crushed by many adults sitting there (including Xiaobian himself, of course).

　 　 Xiaoao, who finally escaped from the community, unexpectedly found a little girl Lan Lan on the way. After learning that Lan Lan was being watched by two bad guys and tried to take her away, Xiao Ao decided to save the beauty, protect her little sister and escort her to find her relatives successfully.

　 　 It turned out that Lan Lan was a little beggar who was used by criminal gangs. She wanted to escape from the control of criminal gangs and go back to her hometown to find her relatives. Unexpectedly, because of the tracker, I have been unable to escape from the bad guys.

　 　 Xiao Ao used a slingshot to rescue Lan Lan from the stupid thief who followed her many times, and he got to know an old man with a strong Jianghu spirit.

　 　 Grandpa not only gave Xiao Ao and Lan Lan delicious hot noodle soup when they were hungry. It is also when the children are in danger that they lend a helping hand.

　 　 The stupid thief not only failed to catch the two children many times, but also suffered from his own injuries, and even was caught in a sack and was about to be sent to the public security bureau.

　 　 The BOSS of Big BOSS couldn’t bear it any longer, and he absolutely caught two children by himself.

　 　 The two children are not only caught by the bad guys, but also hit a wall on the way to help Lan Lan find his family. It turns out that Lan Lan’s family has already moved away from the original site …

　 　 The film revolves around a lot of opponents between children and bad guys, which is not only funny but also warm. The reason why it is called "China’s version of" Little Ghost in Charge "is not only because the plot is similar, but also because the image interpretation of the small actors in the film makes the audience shine.

Whole nanny

　 　 Although the nanny is a Tyrannosaurus rex, it is not a problem in Xiao Ao’s eyes ~ I successfully got the nanny in minutes.

Abuse bad guys

　 　 Xiaoao obviously doesn’t take two stupid thieves seriously. Not only does he completely crush two bad guys intellectually, but he doesn’t lose adults physically.

Liao sister

　 　 Xiaoao made a surprising speech at an early age and easily said, "I’ll protect you." "I’m here." (Ladies and gentlemen, don’t code up quickly. )

Meet a drinking friend

　 　 The scene of Xiao Ao drinking with the grandpa in the noodle restaurant must be a highlight of the film. Xiaoao’s appearance of not forgetting to cover the key parts naked after drinking and getting drunk can be said to be very cute ~

　 　 These plots not only let us see a real, lovely clever kid, but also make people think deeply after laughing. This may also be the advantage of Angry Children over other similar children’s films.

　 　 Because the film is centered on the social problem of "family" and "left-behind children", isn’t it because of the lack of parents’ care for their children that Xiao Ao ran away from home?

　 　 Although the film does not directly point out this topic, it is reflected in many nuances. For example, Xiao Ao amuses himself and kills boring time. Another example is Xiao Ao’s depression and sadness when he talks about his parents with Lan Lan.

　 　 Lonely childhood really shouldn’t appear on any child. When the film draws to a close and everything ends with "a sense of security for the old and a sense of security for the young", the audience will inevitably look at themselves and their families through the film.

So, don’t "make trouble" for children ~