Text | Internet refers to the North, by Wu Feiyan, edited by Pu Fan.

In the short history of local rock industry in China, I love rock music, a monthly magazine, has a decisive and contradictory position.

On the one hand, it is a red book in the minds of a generation of rock youth, and some people in the "Moon Group" call it the number one rock magazine in China. According to the investigation, in the most brilliant year of 2008, its sales exceeded 100,000 copies-of course, this is obviously incomparable with the Maxim and Yilin, which sell millions of copies, but considering the "almost underground state" of "local rock" in the post-Hung Hom era,

(It’s glorious to be on Love Shake)

On the other hand, Love Shake is not an absolute "rock magazine". Unlike modern sky, popular songs and extreme music, nearly half of the whole book Love Shake will have nothing to do with rock music at all.

It collects online jokes, ridicules social events, and publishes letters from readers, and then cuts the title page into small pieces of tofu to become a "confession wall" for readers, or sets up a section for readers to answer questions in the editorial column of the first few pages of the catalogue, which is similar to a bosom brother’s style-so that even if you don’t know anything about rock music, you can read it without barriers-which is obviously not hard-core. When people recall Love Shake, you can say bluntly.

(The editor’s imitation of "Jing M.Guo Style" has nothing to do with rock music)

And its disappearance is also very sudden, with no official statement and no hint in advance. Now many fans recall that they can only locate the very vague time point of 2013.

At that time, many readers found that they couldn’t buy magazines in newsstands for several months, and then they couldn’t bear to go to the Douban group of "I love rock music" to ask about the situation. As a result, in 2014, they finally waited for the post "Goodbye, I will roll" edited by Aiyao.

Only then will everyone know: Oh, the original Love Shake is gone.

01 struggle

Peng Fang told me that if you don’t understand why Love Shake can become a red book of a generation, you can go back and have a serious look at Legend of Wulin.

The general logic of this idea is: No matter how you understand it from any angle, The Legend of Wulin tells the stories of children in Jianghu, including Cuiwei Mountain, where mountain thieves are everywhere, Xiliang River, where Du Shiniang’s treasure chest is filled with anger, and four mafia families who employ gold and silver parents and Shangguan Yundun. However, when Guo Qiangwei and Tong Shitou are clamoring for Jianghu, Tong Xiangyu and Bai Zhantang always ask, "Do you know where Jianghu is?"?

In other words, the whole drama is actually telling you that there is no specific definition or specific place in Jianghu. It’s more like a spiritual core, which can be embodied as a person, a thing, and a certain way of behavior-if there are still rules and regulations in the Jianghu, you must deliberately "wander" and deliberately "be happy and hate". This is not "flying the red flag against the red flag" and deceiving yourself.

(Peng Fang said this train of thought, and The Legend of Wulin was pointed out at the beginning of the film.)

For that generation of rock youth,Love Shake helped them complete the same enlightenment..

Peng Fang probably got this feeling in 2009. At that time, "Love Shake" once interviewed an underground band from Shijiazhuang, and generously gave the band several pages of versions to introduce their group experience and important representative works, but when Peng Fang decided to listen to the song samples included in the accompanying CD, he was surprised to find that:

It seems that this band can’t arrange music?

Or can’t arrange music. Based on the interview with the editor, Peng Fang boldly speculated that no one in this band even really used musical instruments, and the melody was composed of various strange reverberation sound effects-such as plastic bottles with stones-and the lyrics were even more complicated. It seems that the author didn’t match the meaning of music, and it was full of howling chanting, such as "Die together, die first is boring".

To Peng Fang’s surprise, he was not disappointed with the band because of such "pseudo-music", but felt a sense of "being a punk" in his heart. In his words, it was the first time that he had a concrete understanding of the abstractions of "punk" and "rock":

"You say,Can rock and roll actually be an attitude, a spirit, and music is just a form of expression? It’s just that the rhythm of heavy metals, heavy bass and strong blows is more memorable?"

(Peng Fang went to a stall to sell used books when he graduated, and Love Shake in the corner was also on the shelf.)

Xiao Zhu, the former editor-in-chief of Ai Yao, may agree with Peng Fang. When interviewed by other media, he made it clear that "Love Shake is a rock magazine, not a rock magazine".

But from the perspective of God, this refined rock spirit may be more suitable to be described as "bondage" than the brilliant position of Love Shake:

The content of "spiritual rock" is indeed the biggest memory point that distinguishes Love Rock from other rock magazines, which helps them to greatly broaden their influence. For example, in Peng Fang’s memory, almost every book of Love Rock won the "courtesy" circulated by the whole class, and there are many readers such as class committees and class flowers who seem to be "upright" non-rock vertical audiences.However, a large number of contents are not suitable as the basis of content model, which supports the linear development of publications..

For example, "fruit culture". As an inseparable part of the rock culture circle, Love Shake never spares space to talk about sexual psychology and behavior boldly. In the "Welcome to do it" section of readers’ letters, they boldly published a reader’s experience of "treating love as an airplane cup" and often "she to magazines".

In the column of the shovel players (that is, editors) on the title page, some editors specially wrote about the experience of making a gun appointment, describing themselves as "knights with guns in battle" and saying that they had "got calluses in their jaws" before that.

You can easily find theoretical support for these contents, for example, it can be traced back to the hippie movement, which can lead to the color of "sexual liberation", or more bluntly, "encourage young women to die boldly for young artists" and "young artists express their sexual needs frankly and frankly".

But the depth of the topic behind this is simply not something that a monthly magazine can complete. So that the final result is that "Love Shake" published a large number of sexual and even pornographic content, and then circulated every month, with little growth.

(The second half includes all kinds of sensitive words and mosaics.)

Similarly, there is "So read!" in the second half of Love Shake magazine. A large number of sharp articles are reprinted in the section, which are aimed at discussing current affairs hotspots and public opinion trends. These contents really perfectly conform to the "rebellious spirit" and "questioning spirit" behind rock culture, but there is obviously a big gap between "magazine reprinting" and "rational participation".

Peng Fang also thought about this problem, the conclusion is that"Later, Love Shake was full of second-rate sense. Compared with Shake Green, angry youths liked it more easily.".

Under the bondage, the "struggle" of Love Shake is almost inseparable from the lifeline of the magazine.

From the beginning of their publication, they are used to publishing false magazine addresses to prevent sudden "seizure", and editors will frankly say in their columns that "this is a magazine that says nothing." They also adopted the form of "magazines are given with CDs" to ensure the publication.

At that time, because the CD (audio-visual products) version was easier to apply than the magazine version, a large number of publishers who could not get the magazine book number for various reasons settled for the second best, and replaced the magazine book number with the CD number to complete the publication. For example, the Practical Technology of Game Machines, which is also regarded as a classic, is able to introduce a large number of standard "edge ball" contents such as games, game cheating cheats and game cracking methods introduced by unofficial channels to the first generation players in China through this way of "saving the country by curves".

But even so, Love Shake, which can’t develop normally, will eventually lose money. They have thought of new struggle schemes, such as launching an electronic version of Love Shake.

On September 5, 2013, the first issue of "Love Shake" was put on the electronic version, and the content was the selection of the first issue in 1999.

However, this plan was also declared bankrupt after it was updated to the third phase. Now, the electronic link posted by "Hunter Talepool" on the Douban group has shown that "the page does not exist".

Part of the reason is that the electronic version of Love Shake was mainly based on the originality of classic rock music at that time, but because the original magazine was more popular in the second half of the social youth culture, and this part of the content could not pass the trial on Douban reading platform, the cooperation was finally terminated.

The other part, in Duan Lang’s view, is related to people’s reading habits and the concept of charging for reading at that time. At that time, everyone was used to paper reading or free reading, and there were many free books to replace e-magazines, so e-magazines were not very popular and their sales were not very high.

The fate of the paper version and the electronic version is similar. The paper version was closed after the publication of the 135th issue. That day happened to be the day when the electronic paper version of Love Shake stopped updating, October 20, 2013.

Cover of issue 135

After that, it’s probably not even a "struggle", but maybe it can only be called "death without rigidity"?

The editorial department still existed for some time after the publication was closed. Shovel players once wanted to try the APP or do some livehouse to maintain the operation of Love Shake, but in the end it was not feasible. Equivalent to the whole year of 2014, only Douban Station and Taobao Store were operating in Love Shake. Until the Spring Festival of that year, the last on-the-job team chose to be completely dissolved.

Colleagues also rushed to their own fields. Xiao Zhu, the first editor, returned to Yunnan, and Zhao Liang, the fourth editor, went to Modern Sky to work as a broker. Now the executive editor-in-chief, Ugh, worked as a reporter in the Southern Newspaper Department after the suspension of publication. Crow and Wang Erchao became monks. In 2015, Duan Lang was authorized by Xiao Zhu and began the transformation of Love Shake.

02 transformation

The process when editor Duan Lang joined Love Shake was very "rock spirit".

His first visit to the editorial department of Aiyan was in May 2009, when he was about to graduate from junior college. He went to Shijiazhuang in the spirit of pilgrimage, hoping to visit the editorial department of Aiyan. But when he reversed several trains and arrived at the address published by the magazine, he found that it was a fake address.

Duan Lang immediately contacted Mr. Yang Kai from the distribution department, and then continued to reverse the car. After two trips, he arrived at the editorial department of Love Shake, and then the "pilgrimage" suddenly became an "interview". After the editor-in-chief Zhao Liang warmly received Duan Lang, he quickly changed the topic to "Would you like to join Love Shake"?

In fact, at that time, Duan Lang had applied for an administrative teacher in a university in Baoding, his hometown, and got an internship. And he also has plans to take the undergraduate course by himself, and may continue to study. To paraphrase Hulan’s joke in the third season of the talk show conference, this invitation can be translated into a wage earner to persuade a serious person to "stop working and come to work together".

You can take Duan Lang’s scene at that time and taste his state of mind of "you can try".

Zhao Liang left some writing assignments for Duan Lang, which was considered as a written test. A month later, he was told by Love Shake that the article met the requirements and was shortlisted and qualified to work in Love Shake. In addition, Duan Lang himself needed to study in Shijiazhuang as a self-taught undergraduate in Normal University, so he resigned as an administrative teacher and officially became an editor of Love Shake.

Shijiazhuang, rock home town.

Of course, there is also a compromise and a less rock-and-roll side in this story.

After working in Love Shake for two years, Duan Lang’s family refused to allow him to stay in Shijiazhuang on the grounds of "no social security at work" and "extremely low salary". He was asked to return to his hometown Baoding in 2011. Duan Lang accepted this result, and his relationship with Love Shake changed from "alienation" to "remote writing" until the magazine closed in 2013.

But this "working relationship" with the characteristics of the new media era has become the beginning of a new story.

On November 11th, 2014, Duan Lang posted a post in Xiaozhu’s Douban Group to commemorate the 15th anniversary of Love Shake. At that time, Duan Lang was unhappy working in his hometown. He thought he didn’t like the industry he was in, so he decided to take the opportunity to apply to Xiaozhu to continue to run Love Shake with new media.

The next step is "all in so Rock!" .

In the first half of 2015, Duan Lang started with third-party platforms, and started with WeChat, Weibo, Douban Post Bar and the community. In the process, he recruited a group of partners, some of whom were the original editors of Love Rock, and some of them were some fans and some young readers of Douban Group, who successively shaped the new media version of Love Rock and became "I Love Rock Fanzine" which can be found on all content platforms today.

Duan Lang also began to do "love to shake the brand". In fact, Love Shake was designed and performed during the magazine period, but it was not done as a project. The colleagues in the original magazine are relatively introverted, so the general on-site and outreach work is handled by Duan Lang, who is more outgoing. With these experiences, Duan Lang is more handy when he is doing "love to shake the brand", and there will also be some fans and readers to help him.

In 2020, due to the impact of the epidemic, the unpacking performance of "Love Shake Factory Brand" was not opened until August 1. The tianjin railway station event with the theme of "Post-Rock Soul Night" chose a silent and restrained instrumental/post-rock orientation, which was well received by the audience. You can easily find people’s encouragement in the comment area of the large Myyule digital music cloud with 1.1 million fans.

Comments under @Myyule Digital Music Cloud Weibo

The Weibo account of "I love rock music Fanzine" has 20,000 fans.

Of course, the number of fans is not comparable because of the different nature of their work. "Love Rock" has less than 10 staff members, all of whom are voluntary workers, with no salary, no office and full soho. Everyone is doing what they can based on their interest in rock music and their feelings for "Love Rock".

In the second half of 2018, Teacher Mi joined the work of new media. At present, she and Duan Lang and several typesetting editors are mainly responsible for the operation of "I love rock music Fanzine" WeChat WeChat official account content. Weibo is operated by Grape and Duanlang. Besides, Duanlang also needs to operate platforms such as Douban, bilibili, Tik Tok and Aauto Quicker.

They also have a more ambitious plan than "becoming a new media editor", and they love to shake online schools.

On July 30th, 2020, WeChat official account and Weibo, Wechat of "Love Shake Online School", both launched the news of going online. The Weibo account of "I love rock music Fanzine" also forwarded the Weibo the next day, and the official announcement that "Love Rock Online School" officially started operation. Zhu Qinghua is the person in charge of this project.

As an editor of Love Shake, Zhu Qinghua is much more senior than Duan Lang-this can be fully reflected from the salary standard when she first joined Love Shake-300 yuan, full of food, flexible working system, it is not a thing of this era.

In particular, the combination of "flexible working system+package" is more worthy of refinement. "Love Shake" implements flexible working system, largely because the work intensity is not small, and wrapping can maximize the working hours of editors. When Zhu Qinghua first joined, there were only three editors in total. In order to cope with the pressure of monthly publication, she has been honed to drink water for 35 hours without eating, not to mention staying up late.

This style of punching and punching has become the biggest legacy left to her in the era of Love Shake magazine. In the new media era, in order to promote the new media platform of Love Shake, she sorted out 108 rock-related documentaries by herself, and opened them as chips to attract attention to all fans who are willing to let three friends scan the code to pay attention to WeChat official account.

However, the bad side is that people who grew up in that era are used to coming to subsidy income with affection, which exerts a subtle influence on their every decision.

Take these 108 documentaries as an example. In fact, they also expect to make profits from these resources. They set that fans can also get documentary resources by purchasing members, and intermediate and senior members of "Love Shake Online School" can have them, starting at 399 yuan.

Obviously, not many people will choose this scheme, including fans’ attention and loopholes, because people can choose to find a few friends to pay attention to, and then let them get the resources.

I expressed my concern about this situation, but Zhu Qinghua advised me not to look at it too much with "business": "Although it is said that there is no traitor and no business, you have to say that you are too traitor and you can’t eat any losses, so you can’t do anything that really benefits the public."

Hoping that "the benefits will benefit the public", she is also willing to become friends with all those who receive resources-no matter which way they receive them-and invite this person to join the exchange group to grow up together and chat and gossip together.

Then Zhu Qinghua entered the life rhythm of the biological clock defined by "feelings".

A fan base at 1 a.m.

The "Love Shake Online School", which is more straightforward about business interests, is the moat of this philosophy of life. "We don’t want to be in a particularly difficult state all the time. In the short term, teachers can’t stand it in the long run, and staff can’t stand it."

So far, Zhu Qinghua and her colleagues have basically designed the membership card system, and set up the background of "Love Shake Online School", waiting for the entry of "funds". After all, without money, it is difficult for her to provide good benefits to her colleagues. "You can only take one step at a time."

Lack of money and lack of people.

On the afternoon of the telephone interview with Zhu Qinghua, she was working in a coffee shop near a 7-day hotel. Basically, her office hours are from noon to evening every day. Like in Love Shake magazine, staying up late, going on business trips and catching up with the show are commonplace. That night, Zhu Qinghua drove out a recruitment tweet. She wants as many people as possible to know who they are and what they need, and strive for more resources.

She is even willing to start "community operation" for the development of online schools. The latter’s positioning in the industry context is very contradictory, and it often jumps repeatedly between the two extreme concepts of private domain traffic and harassing users.

"Because there are no students, the income of our online teachers can’t be guaranteed." Zhu Qinghua is currently responsible for nearly 40 teachers, but the number of students is currently less than 100. "If we can’t bring real benefits to our teachers through our online school, there is no better blueprint."

Zhu Qinghua is frantically looking for various communities during this period. At present, the audience covers the student communities of primary schools, middle schools, technical secondary schools, junior colleges, art schools and undergraduate courses.

"I plan to recruit a group of school representatives. If anyone has the community resources of these schools, I especially hope that they can join our team as soon as possible." After hearing that I had just graduated from college this year, Zhu Qinghua asked me if I had a school community. I said I had already retired.

Zhu Qinghua was looking for an exchange group in a circle of friends. It was Teacher’s Day.

03 rock

After learning that I was going to interview Duan Lang and Zhu Qinghua, Peng Fang once asked me to "confirm" a question to Ai Yao’s editors: "Do they all watch Summer of the Band?"

Because in his mind, "Le Xia" is only the prosperity of variety, and "Love Shake" is the most real rock status quo-"Some people must enjoy rock-and-roll expression, but certainly not everyone enjoys rock-and-roll expression, which is bound to make rock spirit and the public become antonyms"-and so on, those editors of "Love Shake" who enlightened his "rock spirit" will also have a high probability of "Le Xia"

Actually, I quite agree with him. Because even with the "Le Xia" variety show leading, rock life is not good. Similar to Wild Kids, the dada, Joyside, Trojan Horse and so on, they were dissolved without exception until Le Xia appeared to get a chance to reunite.

Moreover, the setting of variety, popularization and musicalization of Le Xia essentially determines the limitation of "musical expression".

On July 27th, another rock star, mr. six Zhou Yunpeng, questioned that he had repeatedly sent 11 Weibo, saying that he didn’t like Le Xia, thinking that it was prematurely consuming and overdrawing the just-right China market, which affected the development of independent music and worried more about those music that obeyed the market.

But after much thought, I still didn’t bring this problem to Duan Lang and Zhu Qinghua. After all, didn’t Xiao Zhu say, "Love Shake" is a rock magazine, not a rock magazine ",so why bother with the form?

Or maybe this kind of mentality is just another kind of packaging form of "thick ancient and thin today"?

After all, today in 2020, seven years after the publication of Love Shake was closed, there are still people posting in the Douban group of Love Shake: I miss that era and miss Love Shake 20 years ago.

That was 20 years ago when there was no wifi, no ns, no take-out, and broadband speed was calculated by the hour. What do you think people are missing? (This article is the first titanium media APP)

More exciting content, pay attention to titanium media micro-signal (ID: taimeiti), or download titanium media App.

Special feature of 1905 film network Looking at domestic animated films,

"Bears haunt" series and "White Snake" series and many other ingenious works.

A banner with unique oriental characteristics was erected.

Looking back on the 20-year process of film marketization in China,

The beautiful scenery of domestic animated films,

Always occupy an important position.

From the middle and late 1990s to the beginning of this century,

When foreign animated films flood into China.

On the other hand, China’s animation industry is difficult to make a breakthrough and fall into a downturn.

Until it was released nationwide in 1999,

And made 25 million at the box office,

It opened the door to the revival of domestic animated films.

Lotus Lantern was an animated film with the highest investment and the longest length in China at that time.

The role is dubbed by powerful actors such as,,,, and so on.

At the same time, the film also introduced computer special effects technology.

To some extent, it has inspired the development trend of domestic animated films.

After entering the new century,

Support policies for domestic original animation have been introduced one after another.

By establishing a national animation industry research base,

Exempt from relevant enterprise income tax,

Require TV stations to increase animation broadcast time, set up animation columns,

And measures such as setting up animation specialty in major colleges and universities.

Actively support domestic animation industry.

In 2005,

Created a precedent for three-dimensional animation in China,

Although the market is not satisfactory,

But it began to cultivate top CG production talents in China.

In recent years, Ne Zha’s Return of the Great Sage on the Journey to the West

It is the outbreak of this group of 3D animated film practitioners who have been dormant for nearly 20 years.

In the seven or eight years since 2005,

A series of works such as Pleasant Goat and Big Big Wolf, Bears Come and Go.

Have cultivated the audience base through cartoons.

Since 2009,

"Pleasant Goat" released a big movie in the Spring Festival for seven consecutive years.

"Bullshit" became the first domestic animated film with a box office of over 100 million.

And won the 13th China Film Watch Award for Excellent Cartoon.

Since 2014,

"Bears haunt" has been launched continuously in the Spring Festival.

Xiong Bing, Fantasy Space, Primitive Times, Returning to the Mainland, etc.

The cumulative box office of eight big movies exceeded 4.2 billion yuan.

Become the best-performing series of animated films in the market.

In 2015,

The Return of the Great Sage of Journey to the West, which took 8 years to polish and produce.

Won the box office champion of domestic animated films with a box office of nearly 1 billion.

It has become a new "turning point" of Guoman industry.

The classic stories that are deeply rooted in people’s hearts cooperate with the 3D special effects that are popular all over the world.

Coupled with the martial arts design with oriental charm,

This film makes domestic animation get rid of the stereotype of younger age.

Gradually face a more aging population.

Then,

wait for

Guoman boutiques have emerged one after another.

In 2019,

Ne Zha scored 5.035 billion at the box office.

Refreshed the set in 2016.

The box office record of animated films in China mainland market is the highest,

And ranks fourth in the box office of China Film History.

Become a milestone in the creation of domestic animated films.

The film is bold and innovative on the basis of classics.

Tell a familiar, fresh, passionate and touching "China Story".

Deconstruction that keeps pace with the times, realistic scenes, exquisite CG quality,

Audio-visual enjoyment brought by high-end digital technology and smart character expressions,

Hold up a declaration of "My life is up to me" for domestic animation.

Throughout 2015,

Six of the annual box office winners of animated films in China are domestic films.

Among them, "The Return of the Great Sage of Journey to the West" Ne Zha.

Legend of Deification’s White Snake 2: The Green Snake Robbed.

All four novels belong to myths and legends.

It contains distinctive oriental characteristics.

IP with domestic characteristics

It is very popular in China film market.

By combing the phenomenal animated films in recent years, we can find that,

Their audience presents

The trend of "parent-child viewing as the basic disk and young audience as the increment".

This year’s bold "attack" on science fiction themes,

In addition to funny family fun, it also incorporates elements such as aliens and high technology.

It has achieved progress in the content and form of domestic young cartoons.

Therefore, it attracted a group of adult audiences.

At present, "Big Fish Begonia 2" and so on

Many exciting domestic animated films are being made.

I believe that in the near future,

Domestic animated films will surely find their own way out.

Become a magic weapon to help China to become a film power.

Recently, Geely’s Galaxy brand has once again exerted its strength, and the new model Starship 7 EM-i has been heavily listed. Galaxy Starship 7EM-i was built based on the new GEA architecture, and it was the first to build a new generation of Raytheon EM super hybrid technology. With the iteration of the architecture and the improvement of product strength, it was immediately popular in the market. From the dealer’s point of view, the popularity of Starship 7 EM-i is comparable to that of E5 in the same period of listing, and both products and pricing exceed expectations. Geely Galaxy brand is expected to continue to create new explosions.

Since the beginning of this year, Geely automobile sales have performed well. In terms of exports, Geely has successfully grasped the export dividend by virtue of its factory layout in Southeast Asia, Europe, North America and other places. The cumulative export volume from January to September this year increased by 61.9% year-on-year. In the domestic market, the sales of Yinhe E5, Krypton 7X and Geely Xingyuan have further consolidated Geely’s position in the domestic market. As the first profitable model of Galaxy brand, the success of Yinhe E5 not only proves that Geely has obviously improved in market demand control and platform cost reduction, but also laid a solid foundation for the launch of subsequent models.

In terms of technical architecture, the launch of the new GEA architecture enables Geely to meet the needs of pure electricity, hybrid and other power forms, and at the same time, it has a high degree of modularity and reduced development costs, further improving the cost performance of products. The upgrade of Raytheon hybrid system has enabled Geely to lead the industry in key parameters such as thermal efficiency, battery life, power loss and fuel consumption per 100 kilometers, bringing consumers a better driving experience. Thanks to the overall upgrade of the Galaxy brand in terms of architecture, power system and models, the fundamentals of Geely Automobile are expected to continue to exceed expectations in 2025.

With the launch of many new hybrid cars such as Starship 7 EM-i and modified L6&L7 under the Galaxy brand, the market share of Geely Automobile is expected to further increase. Especially in the price range of 100,000-200,000 yuan, Geely’s hybrid products have a longer wheelbase and more space, and their pricing is lower than that of joint-venture oil vehicles, which will effectively seize market share.

According to Zhongtai Securities’s in-depth research, Geely Automobile is welcoming a new round of strong product cycle. With the continuous deepening of internal resource integration, its performance is expected to continue to grow, and it will continue to be given a "buy" rating. # Galaxy Starship 7 EM-i’s explosive potential highlights # # Galaxy Starship 7 EM-i’s delivery exceeded 6,500 units in 7 days #

　　In the future, the whole world needs at least two sets of underlying systems. Once trust is lost, it is almost impossible to build it again. The beginning of American high-tech enterprises losing their monopoly advantage on the underlying system platform.

　　"In the future, the whole world needs at least two sets of underlying systems. Once trust is lost, it is almost impossible to build it again. American high-tech enterprises began to lose their monopoly advantage on the underlying system platform. " After watching the Huawei Global Developers Conference, a developer wrote this sentence on social media, and on this day, Huawei officially released the "HarmonyOS System".

　　On the afternoon of August 9th, Yu Chengdong, CEO of Huawei’s consumer business and managing director of Huawei Technologies Co., Ltd., officially unveiled the "final veil" for HarmonyOS in Dongguan. He said that this is the world’s first full-scene distributed OS based on microkernel, and its English name is harmony, which is a future-oriented operating system.

　　According to Yu Chengdong, the micro-kernel HarmonyOS system has been commercialized and will take the lead in using HarmonyOS OS 1.0 in the smart screen products launched this year. In the next three years, in addition to improving related technologies, HarmonyOS OS will be gradually applied to more intelligent devices such as wearable devices, smart screens and car machines.

　　"Every year, the terminal sells 300 million to 400 million terminals, and there are more than 200 million mobile phones. Compared with other manufacturers, we have the advantage of creating ecology." Yu Chengdong told reporters including CBN that the original plan was to release (HarmonyOS) next spring, but now he can only force himself to give full play to his ability. At present, the investment of R&D personnel in HarmonyOS is about 4,000, close to 5,000.

　　Mobile phone sales originally hit the top in the world.

　　Yu Chengdong mentioned in his speech that in the past eight years, the sales volume of Huawei’s consumer business has increased by 68 times, and it has become one of the top three suppliers of intelligent terminals from small and medium-sized manufacturers that can’t rank. Last year, the shipment volume of mobile phones reached 206 million units.

　　In the first half of this year, in the case of US sanctions, in Huawei’s consumer business, mobile phone shipments still maintained a 24% growth, reaching 118 million units, with 60 million units per quarter.

　　Yu Chengdong said that because of the sanctions, there were 10 million fewer units in the second quarter. "If there are no sanctions, I estimate that our shipments will be the highest in the world this year. In the case of sanctions, we still maintain rapid growth. " Yu Chengdong said, "Our market share has exceeded 35% in China, and the global market share has risen to 17.6%."

　　According to Huawei’s semi-annual report on Huawei’s performance in 2019, in the first half of this year, Huawei achieved sales revenue of 401.3 billion RMB, up 23.2% year-on-year and a net profit margin of 8.7%. Among them, the operator’s business income was 146.5 billion yuan, the enterprise business was 31.6 billion yuan, and the consumer business was 220.8 billion yuan. Huawei’s smartphone shipments (including glory) reached 118 million units, a year-on-year increase of 24%.

　　"The original global shipment was expected to be 300 million units, and now it is expected to be about 240 million units. Since June last year, overseas has surpassed the China market (sales volume). " Yu Chengdong told reporters that at present, 70% to 80% of overseas markets have recovered.

　　Maximum loophole

　　"Before May, Huawei’s revenue grew rapidly, ‘ Entity list’, because of the existence of market inertia, it has also achieved growth. However, Huawei still faces great difficulties. We need to invest a lot of manpower and material resources in version switching, supply continuity management, and ensuring delivery to global customers, which may have an impact on our future business performance. At the semi-annual media communication meeting on July 30th, Liang Hua, chairman of Huawei, said that just like that "rotten plane", Huawei still needs to continue to "patch up the hole".

　　Liang Hua said that at present, operators’ business has basically been "supplemented", and now the focus is on "filling the hole" in consumer business, and they still have to struggle for "survival".

　　When asked what is the biggest loophole in consumer business, Yu Chengdong replied without hesitation, "It is ecology. The ecology established by Android and Microsoft is the most difficult, but HarmonyOS can solve this problem."

　　Yu Chengdong said that HarmonyOS version 2.0 will be released next year, and version 3.0 the year after next, and HarmonyOS system will be first used in the glory smart screen.

　　"HarmonyOS OS can be used in watches and bracelets. Everyone asks me if I can use my mobile phone. I can use it at any time. In order to consider ecological reasons, Android is preferred. If Android can’t be used, HarmonyOS can be enabled at any time. HarmonyOS OS has stronger performance and security than Android. Distributed ability and full scene ability." Yu Chengdong said that we have moved from the Android ecosystem to HarmonyOS, and the development work is very, very small, which can be completed in one day or two, because HarmonyOS can achieve compatibility.

　　"With the advent of the era of full-scenario wisdom, Huawei believes that it is necessary to further improve the cross-platform capabilities of the operating system, including the ability to support full-scenario, cross-devices and platforms, and the ability to cope with low latency and high security challenges. Therefore, the prototype of HarmonyOS OS has gradually formed. It can be said that the starting point of HarmonyOS OS is different from that of Android and iOS. It is a brand-new distributed operating system based on microkernel, which can simultaneously meet the smooth experience of full-scenario, trusted security at the architecture level, and seamless collaboration across terminals. Yu Chengdong said that for the next generation of technology, enterprises in China no longer rely on (foreign companies).

　　Ecological "tough battle"

　　"The technical difficulty of being an operating system is not great, but the difficulty is ecology." In a recent interview, Ren Zhengfei told the First Financial Reporter.

　　The high ecological barrier of operating system is a difficult problem for "challenger".

　　From a global perspective, the current desktop operating system is still dominated by Microsoft. Microsoft’s Windows operating system accounts for more than 88%, and Apple’s Mac OS, the second largest operating system, accounts for 9%. Together, the two companies account for more than 97% of the operating system market, while domestic operating systems are all based on the secondary development of Linux system, which, together with other Linux systems, accounts for 2% of the market. In the mobile field, Google is the only one.

　　According to the data of Statcounter, a global website traffic monitoring organization, as of April 2019, in the mobile operating system, Google Android system accounted for 74.85%, Apple iOS accounted for 22.94%, and the rest platforms accounted for no more than 1%.

　　However, Yu Chengdong believes that HarmonyOS Eco has a huge amount of Huawei terminal support and has a better chance of success than other domestic operating systems.

　　"We believe that the launch of HarmonyOS OS will greatly enhance the vitality of the industry and the richness of ecology, and hope that the launch of HarmonyOS OS will bring more colorful experiences to the whole scene era. We welcome global developers to actively support HarmonyOS’s OS ecological construction and jointly create a full-scenario intelligent life experience for consumers. " Yu Chengdong said.

　　"The operating system is doing well, mainly in two aspects, one is performance, and the other is ecology. Performance is not a problem. Huawei itself is a big player in telecom equipment, with very successful and mature experience in special operating systems, and the domestic ecology can be slowly built. However, in the current situation, there are shortcomings in overseas APPlications, which is the app problem of Google. Other apps such as Facebook may also bring pressure. " An internal employee of Huawei told reporters that due to the richness of software in the ecological field, the number of China apps that can gain a foothold in the global market is still not too large.

　　Yu Chengdong told reporters that he hoped that Internet companies in China would regard the global market as an important step in their strategy, and also called for more Internet companies to go overseas.

"Technology Last Night This Morning" time, hello everyone, it is Saturday, September 9, 2023, and today’s important technology information is:

+ It has been quietly put on the shelves with a deposit of 1,000 yuan. The first batch of the mobile phone has been snapped up, and the official time of the second batch of mobile phones has not been announced. It is reported that Huawei Mate 60 Pro + has two colors: "Inkstone Black" and "Xuanbai", and provides "16GB + 512GB" and "16GB + 1TB" dual versions to choose from. The official emphasized that the characteristics of the mobile phone are "dual satellite communication, ultra-reliable Xuanwu architecture, full focal length ultra-clear image, quiet call". > > View Details

In addition, the Huawei Mate X5 folding screen mobile phone is also on the shelves of Huawei Mall to open the reservation, and the price has not been announced yet. > > View details

According to the blogger @digital chat station broke the news on September 8, in addition to the titanium alloy version of the Apple 15 series, the Xiaomi "big cup" model will also follow. In addition, Xiaomi also used a lot of new materials and processes on the screen, middle frame and back cover this time. > > View Details

TrendForce Consulting said in the official website news center on September 8 that the company forecasts that Apple’s iPhone 15 Plus and mobile phones will not increase in price and maintain the current pricing status of the series, while Apple’s iPhone 15 Pro Max will increase in price by 100 US dollars to 1199 US dollars (Note: currently about 8789 yuan). > > View Details

On September 8, Necrolipe, the editor-in-chief of UnivNintendo, published an article on the X platform, further supplementing the relevant new information of the "next generation Switch": It is reported that Necrolipe said that from the mouth of "reliable people", the next generation Switch will be equipped with 12GB of memory, which is three times that of the current Switch. As a comparison, Sony PS5 and Microsoft Xbox Series X are equipped with 16GB of random access memory, and Xbox Series S is 10GB.

According to foreign media VGC’s previous news, during the internal demonstration, Nintendo used NVIDIA’s DLSS 3.5 technology. For this, Inecrolipe said that the message it received was "DLSS 3.1". Necrolipe also revealed that Nintendo recently applied for a patent for "generating magnetic fields in controllers", which is expected to solve the much-criticized handle drift problem. > > View Details

Huawei’s Mate 60 Pro series of mobile phones has launched the "satellite voice call" function, but it needs to be enabled with the operator’s service. On September 8, China Telecom took the lead in launching the "mobile phone direct satellite connection" service. Users can install direct satellite service on the basis of their ordinary mobile phone card package. The price is as follows:

Recently, many small partners have reported that JD.com has modified the experience of the web page. Users need to log in to their account to search for products. Otherwise, the "Verify, shop worry-free" interface will pop up. Click "Quick Verification" to jump to the login page, forcing users to log in. > > View Details

Daniel Ives, an analyst at Wedbush Securities, a US investment bank, recently released an investor report, saying that the ratio of Apple’s iPhone 15 models launched this year has been adjusted from 3:2 in previous years to 3:1, entering the "mini super cycle".

Daniel Ives said that in previous years, the proportion of iPhone Pro models was 60%, and the proportion of standard models was 40%; this year, the proportion of iPhone 15 Pro models will increase to 75%, and the proportion of standard models will be 25%. > > View Details

According to foreign media VideoGameChronicles, their sources suggest that Nintendo is working on an enhanced version of The Legend of Zelda: Breath of the Wild, which is expected to increase the frame rate and resolution for the Switch 2.

In addition, the media also claimed that Nintendo showed a "Matrix Awakens" Unreal Engine 5 technology demo, which had previously run and caused a sensation on the Xbox Series X and PlayStation 5.

Lynk & Co 08 was officially launched on the evening of September 8. The new car launched 5 different configurations, priced from 208,800 yuan to 288,000 yuan. In addition, Lynk & Co also launched a "limited-time gift" of 9,000 yuan for all models, which is equivalent to the starting price of the car at 199,800 yuan. The prices of different models are as follows:

Let’s talk about it here today. Technology last night and this morning, we’ll see you tomorrow.

Last month, in July, BYD’s sales were 12,399 units. Since its listing, BYD Dolphin’s cumulative sales have exceeded 700,000 units. Among the small pure electric cars of 100,000 yuan, it can be said to be all-powerful, so it can be explained that the small pure electric cars in the domestic car market are still very popular with the public. Geely Automobile currently has a geometric E Firefly that is a competitor of BYD Dolphin, but it is obvious that his competitiveness is completely insufficient. After all, the monthly sales of more than 1,000 units are obviously not able to match the tens of thousands of BYD Dolphin. Geely In order to enhance its market competitiveness, Geely came into being. The new car is a small pure electric car, and the positioning may be between BYD Dolphin and BYD Dolphin. Next, the author will introduce Geely Star Wish.

In accordance with international practice, first look at the appearance, the new car appearance using a new design language to create, has a relatively strong retro style, but which does not lose a sense of fashion, and even looks a little cute, the author believes that Geely Star Wish design is more likely to attract female consumers:

On the front face, the closed air intake grille has an inner concave groove, and the diversion groove structure lines on both sides are more flexible, with chrome-plated trim to embellish; the split group has narrow corners, and the overall light type looks full and round. The interior is a V-shaped daytime running light belt, and the lower part is a trapezoidal surrounding air inlet, adding a lot of fashion and recognition.

Geely Star Wish’s body size is 4135/1805/1570mm in length, width and height, and the wheelbase is 2650mm. From the perspective of body size, it is slightly larger than the Dolphin, which can be regarded as competing with the Dolphin in terms of space.

On the side of the body, Geely Star Wish looks a bit like a small Smart Elf #3 as a whole, which can also be regarded as a perfect use of internal resources. The body adopts a round back shape, and the more unique low sports SUV-style lines are matched with the contrasting color body, which is full of fashion sense, especially green, yellow and other trendy car colors. It looks very small and smart, which can be said to be very friendly to female users. In addition, the suspended roof and hidden door handles are not absent, further adding a fashionable atmosphere.

The rear part of the car looks round and full as a whole, but there is no lack of layering. The tailbox lines, geometric letter logos, and the large-sized spoiler on the roof look recognizable with the taillights that echo the headlights.

In terms of interior design, according to previous spy photos, Geely Star Wish may adopt an interior design similar to Smart. The suspended large-size LCD screen is paired with the LCD instrument panel to form a dual-screen system. The dual-format steering wheel, lever shift, and open cup holder storage compartment look more practical. In addition, the entire system seems to be equipped with Flyme Auto smart cockpit as standard, which is a comfortable ride.

In terms of power system, the new car will be equipped with a single motor, with a maximum power of 58 kW and 85 kW. The battery pack is from the Ningde era, and its pure electric range is 310 kilometers and 410 kilometers respectively.

Write in the end, Geely Star Wish as a whole looks like a small pure electric car built with its own Smart top resources. It is still very good in terms of appearance, and the interior workmanship is also good. Although the power performance is average, it is definitely enough for daily travel, and the author believes that more users of this car may be women, so this point can be ignored. Users who like it can pay attention after the new car is officially released.

　　　 On September 15th, Landmap FREE (parameters | inquiry) ultra-long battery life pure electric version was officially launched.The car launched a total of 1 model, priced at 393,600 yuanThe overall design of the new car is consistent with the current model, but there has been a significant improvement in battery life. The official said that its comprehensive cruising range reached 730km (CLTC operating conditions range 631km).

New car features:

　　From the appearance, the overall design of the new car is very atmospheric. The front face adopts a polygonal front air intake grille, and is matched with a straight waterfall center net design. The LED daytime running lights inside the headlight groups on both sides are combined with the chrome-plated decorative strips on the grille to form a through structure, which further enhances the visual width of the front face. In addition, the front surround of the new car adopts a three-point heat dissipation opening design, and with the silver lower guard of the front lip, the refinement is improved.

　　The shape on the side of the body is very slender. The car adopts a through waist line design, with a concave shape under the door, showing the visual experience of the front and rear fenders slightly widening out of the car body. In terms of body size, the length, width and height of the new car are 4905/1950/1645mm, and the wheelbase is 2960mm. In terms of wheels, the new car will provide 20-inch wheels, and the car will also add new black trims.

　　At the rear of the car, the new car extends a spoiler at the end of the roof, and the taillights use the popular through-type light group. The arrow-style array structure is used inside the main body of the taillights on both sides, and the visual effect is prominent. In addition, the rear of the new car is surrounded by layers, and the silver rear guard also echoes the front of the car.

　　The interior design creates a strong sci-fi atmosphere, and a new Redmi color scheme interior is added. Specifically, the new car adopts a through-type triple screen design connected by a full LCD instrument panel, a central control multimedia display screen, and a co-pilot multimedia display screen. The overall connected screen can also be automatically raised and lowered according to different driving modes on the central control, which is very technological. The new car also adopts a three-spoke multi-function steering wheel, and is equipped with a small number of physical buttons and electronic shift mechanisms on the central aisle, which enhances the sense of luxury.

　　In terms of configuration, the Lantu FREE ultra-long battery life pure electric version comes standard with Qualcomm Snapdragon 8155 chip and supports OTA remote upgrade of the whole vehicle. The new car will be equipped with steering wheel heating, HiCar car system in cooperation with Huawei, floating gesture recognition, rear monitoring, transparent chassis, wireless charging of mobile phones, air suspension and other configurations.

　　In terms of power system, the Lantu FREE ultra-long battery life pure electric version is equipped with front and rear dual motors, with a maximum power of 360kW, a peak torque of 720N · m, and a 0-100km/h acceleration of up to 4.4 seconds, which is 0.1s faster than the Lantu FREE standard version. In addition, the Lantu FREE ultra-long battery life pure electric version is equipped with a 106.7kWh battery pack, which increases the capacity by 21.25% compared with the standard version, and the comprehensive cruising range reaches 730km (631km under CLTC conditions).

New car background

　　Lantu FREE is the first model of the Lantu brand, and its launch plays a decisive role in the brand’s market awareness and audience awareness. In 2021, Lantu FREE will be officially released, and the "personalized customized version" of Lantu FREE DNA will be launched at the 2022 Chengdu Auto Show. To the release of the Lantu FREE ultra-long battery life version, the three models have their own distinct characteristics and will fully meet consumer needs from multiple angles.

● Competitors

"NIO ES8"

"Avita 11"

　　From the perspective of product positioning and price range, the competitors of the Lantu FREE ultra-long battery life pure electric model listed this time can be said to be several competitive products in the current market, such asNIO ES8,Avita 11, among them, NIO not only has strong product capabilities, but also provides perfect services to endorse the brand, winning the favor of many users.Behind Avita 11 isChangan Automobile works with Huawei and Ningde Times as technical support, and the car also has Huawei HI model to provide full-stack smart car solutions for Avita, which cannot be underestimated.

● Editorial comments

　　It can be seen that the LANTU FREE ultra-long battery life pure electric version models listed this time not only improve the performance of battery life, but also enrich more configurations. Previously, LANTU FREE has won a good reputation in the market, which lays the foundation for the follow-up LANTU FREE DNA and LANTU FREE ultra-long battery life pure electric version models to enter the market.

　　Next, Lantu will continue to improve the product layout. According to the strategic plan of "three cars in three years, three categories in three years", in the second half of this year, Lantu Automobile will launch the brand’s first sedan product, completing the layout of three product categories of SUV, MPV and sedan, which is worthy of our attention. (Text/Autohome Li Na)

As the most solid companion of China’s off-road culture from scratch, today, with China’s off-road culture gradually breaking through the circle, Beijing Auto, which has more than 60 years of off-road experience, can confidently open Mai: When talking about off-road culture in China, Beijing Auto says second, and few brands dare to claim first.

In the past, people would think that off-road vehicles were not suitable for a down-to-earth life. After all, playing off-road sometimes required higher fuel costs, and perhaps some comfort had to be sacrificed. Therefore, even if many people had a yearning for off-road, they had to compromise and choose a product that was more suitable for the city for life. However, with the advent of the new energy era, off-road vehicles have become less constrained. As long as the technology is in place, off-road vehicles can not only take you to the wild freely, but also be a good partner in daily life.

As China’s most experienced off-road car brand, Beijing Automobile recently launched a new energy off-road vehicle – BJ60 Thunder, the new car price 25.98-28 5,800.

Large space configuration, comfortable experience, comparable to luxury cars

As an off-road vehicle, while inheriting the classic hardcore styling of the family, based on the emotional hardcore 3.0, the new car incorporates a large number of flexible design elements, making the BJ60 Thunder look like a sense of "strength and softness". The classic square box shape, the ups and downs of the side of the body fusion profile highlight the sense of muscle and strength, and the 20-inch blade wheel hub inspires a strong sporty atmosphere. Visually, it will make people feel that the BJ60 Thunder is an easy-to-drive and reassuring product to drive.

In the past, many off-road vehicles were tough from the inside out, but now even for off-road vehicles, people have high comfort requirements.

The length, width and height of the BJ60 Thunder are 5040mm, 1955mm and 1925mm respectively, and the wheelbase is 2820mm. The combination of wide body body and super long wheelbase, coupled with the full circumferential shape, lays the foundation for abundant cockpit space. At the same time, the BJ60 Thunder provides users with a large five-seat and 7-seat version to choose from, and families can choose 7 more seats. Thanks to the large enough space, the third row of seat space is also spacious and comfortable enough.

On the basis of a large space, the new car also systematically optimizes the user’s sensory experience through a rich and comfortable configuration.

For example, the main driver’s seat supports 12-way ESC, and the passenger seat is arranged with seat leg rests, which makes it easy to get the most relaxing driving posture. And the seats of the whole car are arranged with seat ventilation, seat heating, and seat massage, which is still very kind.

In the audio-visual level, first of all, the vehicle has undergone a large number of NVH optimization, coupled with ANC active noise reduction, to create a fully quiet cockpit environment. On this basis, it is equipped with a high-12 speaker Yanfei Lishi sound system, which has no background noise and a more realistic vocal experience. It makes people chase dramas or watch movies more immersive.

In addition, the new car is also equipped with 256-color ambient lights to adjust the atmosphere according to mood and music. When you look up, it is a large panoramic sunroof with an area of 0.82 square meters. It is also a good choice to go to the plateau, to the desert, and to see the Milky Way on a clear night.

In terms of loading space, in addition to multiple humanized storage spaces in the cockpit, the trunk space of the new car will be expanded to 1836L after being laid down in the back row. Some large equipment required for outdoor travel, or simply want to use the trunk as a bed for a nap, can be flexibly allocated according to their own needs.

Smart cockpit has a good experience, and intelligent driving is also comprehensive

No matter what type of car, there is no shortage of technological aspects for mainstream consumer groups.

The BJ60 Thunder is equipped with a 12.8-inch central control screen + 12.8-inch co-pilot screen and a 10.25-inch full LCD dashboard, and has a HUD head-up display system. The main and co-pilot do not grab the screen, the driver can control everything by looking straight ahead, and driving more attentively will be safer.

The car has a built-in BEIJING OS car system, which integrates rich ecological resources and functions such as 5G network and vehicle OTA upgrade. Of course, voice control, remote control and other functions are not absent.

And by empowering safety through technology, the BJ60 Thunder is equipped with up to 25 high-precision sensors, integrated full-speed adaptive cruise, parallel assistance, lane departure warning, lane keeping/lane centering, road traffic sign recognition, front/rear collision warning, active braking, reversing tracking and other driving auxiliary features, but also has 360 ° panoramic image + fully transparent chassis, and supports high-speed driving auxiliary features, which can liberate the driver to a higher degree, and can also better ensure driving safety.

In addition, as a "big guy" with a length of 5 meters, if you encounter a small parking space when you go out, how to park the car without scratching the neighboring car is a test of technology. The BJ60 Thunder also has automatic parking + remote control parking and other functions, and the "little white drivers" who are not so skilled in parking technology can easily park the car.

Strong off-road capability with low energy consumption

As an off-road vehicle, the power performance must be strong enough to better ride the more demanding terrain in the wild.

As a car, the BJ60 Thunder is equipped with a 1.5T turbocharged engine with a maximum power of 138kW as a "power bank" to replenish the motor. The driving force is provided by dual motors with a maximum power of 403kW and a maximum torque of 655N · m. It is not difficult to see from the parameters that its power is strong enough.

In terms of passability, the BJ60 Thunder has a passing angle of 30 °, a departure angle of 24 °, a longitudinal passing angle of 23 °, and a minimum ground clearance of 215mm. It also has a maximum wading depth of 800mm, and supports 100% maximum climbing, 12-speed creep mode, which has very good passability. Through technical optimization, the minimum turning radius of the vehicle is only 5.5 meters, and it can be easily turned around on some narrower roads. At the same time, the new car is equipped with an intelligent electric middle lock + an electronically controlled mechanical rear axle differential lock to realize instantaneous intelligent torque dynamic distribution, plus 11 ATS global terrain coverage, helping you easily ride different wild scenarios.

It is worth mentioning that the BJ60 Thunder is also equipped with a full-climate intelligent temperature control management system that can adapt to the extreme environment of -41 ° C -60 ° C. China’s "hot pole" Turpan, or the Mohe River shuttle in winter, can basically be used normally.

In terms of battery life, the BJ60 Thunder CLTC has a pure electric battery life of up to 152km. It only needs to be charged 2-3 times a week to commute to and from work, and the CLTC has a comprehensive battery life of 1200 + km. It is not a problem that full fuel can span provinces in one go. If the BJ60 Thunder is driven as a family car, then its good fuel economy performance will not cause too much cost burden for family cars. It is reported that under WLTC conditions, the BJ60 Thunder’s 100-kilometer comprehensive fuel consumption is as low as 1.39 liters. Even in a power loss state, the fuel consumption of the BJ60 Thunder is only 8.68 liters per 100 kilometers.

Write at the end:At present, with the popularity of self-driving tours and the advancement of technology, off-road culture is no longer just for the enjoyment of niche groups, and more and more people are willing to drive off-road vehicles to visit China’s mountains, rivers, lakes and seas. The BJ60 Thunder combines BAIC’s many years of off-road meter technical experience and BAIC’s technical attainments in the field of new energy to bring users a low-cost, high-value off-road experience. With the city’s two points and one line and the complexity of outdoor life, this car can fully cope with it.

Fresh information morningcall is all in the morning newspaper

　

The National Day holiday is getting closer and closer. Are the friends counting the days every day to welcome the holiday? But even if the holiday is coming soon, everyone should maintain a normal heart. Remember to work hard on the front line like the girls with materials, and work hard every minute and every second!

The little thing about the star, Faye Wong sings, and the sound of nature sings for 70 years

　

Yesterday, the movie "My Motherland and Me" released the MV of the theme song of the same name sung by Faye Wong. In the picture, there are many new and wonderful pictures in the movie. Faye Wong uses her unique timbre and singing to sing every mountain and every river of the motherland. With the beautiful and poetic pictures of the movie, and with the familiar melody of "My Motherland and Me", the story of ordinary people in the movie walking into 70 years of history is told.

The movie "My Motherland and I" gathers seven top directors and more than 50 outstanding actors from the Chinese film industry. The release of the theme song is joined by singer Faye Wong to form an unprecedented "Chinese Film Dream Team" to celebrate the 70th anniversary of the founding of New China.Recently, the film has held viewing activities in many places across the country. Fans have "tears in their eyes" after watching the story in the film, and they have received a lot of praise and expectation before the film is released. With the imminent release of the film, it has attracted strong attention from many parties, and the public’s expectations for the film have reached a peak. The film will be9month30It will be released nationwide on Sunday. See you at the cinema then!

The trailer is a fresh look. The cruelty of the battlefield is reproduced around Monday, and the "karma party" trailer is exposed.

　

A few days ago, the war movie "Liberation · Final Rescue", which was curated by Han Sanping, directed by Li Shaohong, and directed by Chang Xiaoyang, exposed a set of posters and a character special. This time, the poster as a whole presents the feeling of "fog dispersing and clouds opening". Behind the looming dark clouds reveals the coming dawn. Each poster is full of stories, which can’t help but generate countless conjectures.

In order to achieve the best results, the actors were brave enough to try various difficult filming tasks. During the shooting, the actors were all tough guys around the circumference, striving for a realistic effect and even letting the rope hold them hard. "It will make your adrenaline soar," said the actor Zhong Hanliang, who was close to his ears during the shooting. Actor Zhong Chuxi was suspended in the air by a wire for a long time in order to play a "kidnapping" scene. She confessed: "It’s very unforgettable, the wire hurt me so much, it felt like a knife cut, and I really burst into tears." In terms of restoring the authenticity of war scenes, the actors are willing to "eat dirt", as actor Wang Xun said: "To be honest, I haven’t filmed a war scene for several years, and the shooting environment is full of smoke and dust." After reading the preview, are you looking forward to this new work even more?

Next, let’s take a look at the new news of "The Wild Goose Lake"~ Directed by Diao Yinan, starring Hu Ge and Gui Lunmei, and starring Liao Fan and Wan Qian, the movie "The Wild Goose Lake" starring Qidao recently released a "karmic party" version of the trailer. In this rather romantic trailer, the ambiguous atmosphere becomes more confusing in the intertwined light and dark of the picture, and the emotional clues between several protagonists pull each other and faintly converge to the same time and space node.

Although the trailer is only 30 seconds long, viewers who have seen the trailer have expressed their interest: "I like this torn desire and blurred love." And for the introverted and ambiguous interaction between the protagonists, the director Diao Yinan also has his own special considerations: "I think there is a certain kind of affection between them, and the taste is more charming, and I don’t want to express it in straightforward language." "The Wild Goose Lake" will be released on December 6. Interested friends remember to come to the "karmic party"~

The trailer continues! The movie, which will be released on September 30, released a set of "behind-the-scenes power" posters yesterday. The Southwest Air Traffic Control Bureau, the Sichuan Supervision Bureau of the Southwest Regional Administration of Civil Aviation, the Emergency Command Center of Chengdu Shuangliu International Airport, the Civil Aviation Meteorological Center and other ground handling departments appeared one after another. Huang Zhizhong, Zhu Yawen, Li Xian, Jiao Junyan, Wu Yue, Kan Qingzi, Xiao Ai, Li Mincheng, and Feng Wenjuan formed the "most beautiful behind-the-scenes heroes", together interpreting the spiritual outlook of the staff in various positions of civil aviation. It amazed netizens: "I didn’t expect that there were so many people behind the successful evacuation of the hero crew. I am proud of China’s civil aviation!"

It is reported that the crew of "Captain China" has started a national roadshow, and on the 21st, they came to the Civil Aviation Flight Academy of China, where they were warmly welcomed by nearly 1,000 teachers and students, reflecting the pride and emotion of the students of the Chinese Civil Aviation Academy as Chinese civil aviation people, as well as the recognition and support of the film "Captain China".

Movie Calendar: Zhao Youting was born

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

　　The "two sessions" is a conference where the delegates put forward their opinions on politics, and the whole country gathers together to jointly start a new era and a new journey. The "two sessions" have always been the "battleground for military strategists" expressed by major media innovation and media integration. In this year’s media products of the NPC and CPPCC, CCTV’s "C+ Moment of the NPC and CPPCC" is particularly eye-catching. This special program uses virtual digital person Xiao C to interact with real people, and the innovative live broadcast of the combination of reality and reality can be described as "unique". Compared with the existing AI anchor, Xiao C not only achieves real-time motion capture and rendering, but also enables multiple systems to be seamlessly integrated. This not only makes "C+ Moment of the NPC and CPPCC" better among the media products of the NPC and CPPCC this year, but also makes the industry see more possibilities of "media+technology".

　　Technology Leading: Making Reality and Virtual "Seamless Interaction"

　　The current news production pattern is showing a kind of "transition": the production process dominated by people in the past is turning to man-machine collaboration, and the leading force of technology is becoming more and more obvious. The technical focus of "C+ Moment of the Two Sessions" is Xiao C, which is also the "technical element" created by the creative team. It is a core figure active in the center of virtual space and an "important hub" for the transfer of mainstream ideas and technologies.

　　In order to present the best effect in the live scene, "C+ Moment of the Two Sessions" comes up with a variety of hard-core technologies such as real-time face+motion capture, real-time rendering, deep learning, etc., trying to make Xiao C look more natural and beautiful. Among them, the key technology of "face+action" capture makes Xiao C interact smoothly with real people. During the live broadcast, Xiao C’s expression, body and clothing all show real, smooth and natural effects, and support real-time interaction with guests. The delay of expression and action is controlled in seconds. The small C in the live broadcast has high fidelity, rich facial expressions and flexible and smooth whole body movements, which increases the user’s sense of substitution, as if he were still a familiar "host" in the center of the screen to lead the audience to understand the focus issues, effectively realizing the seamless interaction between real people in the real world and small C in the digital world.

　　For Xiao C, she is no longer an "additional character" in traditional practice, but can easily control the audience and finish the program. From this point of view, "digital people" are no longer fragments and short-term presentations in the program, but have integrity, thus bringing viewers a stronger novel visual experience. "C+ Moment of the NPC and CPPCC" is not a pure "cutting-edge technology exhibition", but really makes digital virtual people play a key role in the expression of mainstream ideas.

　　In fact, it is not easy to run through the whole process of "digital people" in live programs, especially in such a serious and in-depth interview and dialogue program. However, CCTV’s "C+ Time of the Two Sessions" succeeded: Xiao C achieved real-time presentation and real-time expression, which was synchronized with the "live state" of the program. Without the help of any real host, Xiao C is the most beautiful protagonist in the center of the stage.

　　Of course, we can find from the complex underlying technology behind C: the cutting-edge technology has achieved extensive and effective infiltration in the news production and broadcasting process, and has produced the integration efficiency of "1+1>2". Behind this trend is the increasingly sophisticated practice of intelligent media technology. The leading of technology has changed the traditional live broadcast program structure, and also made the serious content production such as "NPC and CPPCC" have a "sense of vitality" and "affinity" to attract more young users to watch.

　　Artistic sense: Make the interview full of "sense of science and technology" and "sense of the future"

　　The three issues of "C+ Moment of the NPC and CPPCC" all focus on the hot topics of the NPC and CPPCC, inviting people from relevant fields to discuss together and gain insight into the development of the times from microscopic details. In the program, there is almost no difference between Xiao C and the real host, and together with the guests present, he completed an innovative small-screen live broadcast.

　　It is worth noting that the space design of program recording: although in a virtual scene, the program has created a virtual studio space with a "sense of science and technology". Being in this environment, you obviously have a stronger sense of the future, which also provides a visual consistency for the guests to talk about the future development, and also adds a lot of artistic atmosphere to the whole interview program.

　　Behind it is the strong support of technology: the technical team of "C+ Moment of the Two Sessions" continuously optimizes the real-time rendering effect. In order to ensure the smooth live broadcast effect, the virtual scene in the real-time rendering engine is continuously optimized in the design process, which realizes the win-win of artistic effect and fluency of the virtual picture during live broadcast, which not only maintains the perfect artistic presentation, but also maintains the high frame rate of real-time image output.

　　As a result, C+ Moment of the NPC and CPPCC has achieved the integration of multiple systems: the digital person C, the invited guests in reality and the virtual scene built together, forming a virtual scene with great visual penetration. It is understood that in order to achieve this goal, "C+ Moment of the Two Sessions" has realized the perfect integration of "virtual+real-life studio" with the help of a high-precision, automatic tracking 4K ultra-high-definition pan-tilt camera and real-time matting technology of sub-pixel details. At the same time, in this live broadcast, the push-pull and swing of the camera in the virtual scene and the camera in the real world are driven in real time, presenting users with seamless lighting and lighting effects, achieving high-quality program broadcast effects and presenting more attractive "art" in a "technical" way.

　　The C+ Moment of the NPC and CPPCC pays more attention to the visual texture and viewing experience like a movie in the scene construction, which also creates a possibility for the combination of mainstream content and picture aesthetics: talk shows can also be "different" in visual expression, taking into account "ideological" and "artistic". "artistry" is no longer just an exclusive product of literary and artistic creation, but news programs can also be owned.

　　Frontier thinking: continuously stimulating the "creativity" of intellectual media

　　With the rapid penetration of intelligent technology into the texture of the media industry, the two sessions in the past two years have also become a time node for the concentrated appearance of various "black technologies". The "show" of cutting-edge technology not only makes us feel the vigorous tension of the development of smart media, but also witnesses the further maturity of "media+technology".

　　In fact, during the two sessions last year, CCTV’s Little C Digital Virtual Xiaobian made its debut. It showed people with a refreshing and capable short hair and high value, and played the role of a reporter in the "C+ Detective Series Live Programs of the two sessions", and made "cloud connection" with NPC deputies such as Liang Qianjuan, Ma Huijuan and Wu Duanhua. This innovation not only solved the urgent need of cloud interview during the epidemic, but also constructed a more interesting interview scene. This model organically combines digital human technology and cloud connection technology by using the latest achievements of AI technology, and is an innovative application of CCTV in major current affairs reporting.

　　The "Long March Road" of the intellectual media should never be once and for all, but requires a lasting enthusiasm for construction. The use of small C this year can be regarded as the continuation and upgrade of the technological achievements of digital virtual human last year. In fact, in the past two years, we can always see the diversified innovative practice of CCTV. From 2020′ s "Answering Questions, Opening to Traffic with Wisdom" to attract users to accept and perceive information in the gamification scene of thinking, talking and hands-on, to 2021′ s "AI Assistant takes you into the ministerial channel" to move the scene of the ministerial channel of the two sessions into the mobile phone; From the first appearance of Xiao C in 2021′ s "C+ Reality Show Series" to the more mature application of "C+ Moment of the NPC and CPPCC" in 2022, CCTV has always adhered to the experience of "scientific and technological innovation" in current political reports accumulated in the content practice again and again, by injecting scientific and technological genes into the whole communication chain, the technology and content are truly combined, and then the "creativity" of intelligent media is continuously stimulated.

　　At the key node of the new mainstream media entering the critical period, CCTV is constantly exploring the process of "smart media path", and it is also accumulating useful experience and expanding the imagination space of future media!