【 Different opinions 】

　　Recently, in order to comply with the audience’s opinions and meet the audience’s expectations, the "changing while broadcasting" that timely modifies the relevant content according to the audience’s feedback and public opinion calls during the broadcast process has become a new operation mode of drama series in video website communication. From "Do you know whether it should be green, fat, red and thin" to "slow-motion play" in the new edition of "Eternal Dragon Slayer", there are various forms of expression. This rapid response mechanism is being used by more and more drama producers after achieving some visible communication effects, and has won many praises from the industry and the audience.

　　For creators and communicators, the behavior of "changing while broadcasting" represents the communication concept of respecting the audience, and also shows the creative attitude of being pragmatic and striving for perfection. Compared with those practitioners who regard film and television creation as a "one-shot deal", who know that there is a mistake but don’t admit it, or even face criticism and questioning, the behavior of knowing the mistake and correcting it in time is worth encouraging. However, this kind of "after-sales service" is, after all, a new phenomenon of production and broadcasting emerging in the process of rapid development of the industry. Most viewers don’t know much about it, and its operating mechanism is not perfect, so there are still some possible negative factors hidden in the actual operation process, which need to be vigilant. On the one hand, this model will subtly encourage the creator’s luck, that is, "it doesn’t matter if it is casual and rough in the original creation, even if there is an error, there is still room for revision in the broadcast process." Once such a psychological formula is formed, it will undoubtedly do harm to the development of the industry. On the other hand, respecting the audience does not mean blindly satisfying and catering. The audience can design whatever bridge they want to see and arrange whatever ending they want. In fact, it is an irresponsible cramming creation. Regardless of the ideological theme or aesthetic taste, the audience needs more guidance, and there is no need to say anything about it. In most cases, the forced temporary modification behavior in the process of broadcasting is a last resort.And is not a conventional operation mode. Creators should feel guilty about the lack of rigor and thoughtfulness when they started, and learn from it, so as to make it happen again. This must not be used as an excuse and retreat for inferior creation. And those so-called "at the request of the audience" to modify the fate of the characters and the ending of the story are even more cautious. After all, literary and artistic creation that appeals to people’s hearts is serious. If it caters to or even condescends to the tastes of some audiences at the expense of distorting the original intention of creation, in essence, it will make commercial benefits overshadow social benefits and abandon the basics.

　　In addition, there is a more dangerous business appeal to be vigilant. The producers of individual dramas know that their works have serious injuries and "slots", so they not only broadcast them directly without modification, but also hype these issues as gimmicks to generate public opinion topics to achieve the purpose of attracting attention. Then, we made a big fuss about the "after-sales service" while broadcasting, to show the film’s "attitude of admitting mistakes" and "speed of correcting mistakes", so that the audience could feel the satisfaction of being valued, and they seemed to enjoy a high-level drama-watching experience with high participation and strong interaction. This behavior takes the mode of "changing while broadcasting" as a marketing means and commercial trick to capture the audience, which makes the creation and dissemination of works taste worse and worse.

　　As far as the operation mode of "modifying while broadcasting" is concerned, domestic dramas are still in the primary stage of "correcting mistakes and filling gaps", while some countries with mature TV drama industry such as Europe, America, Japan and South Korea have already realized the operation paradigm of "writing, filming, broadcasting and modifying while broadcasting". In recent years, an interactive creative mode known for immersion and interactivity has become popular in the industry. This kind of work can be regarded as a mixture of watching and participating. It tries to give full play to the dynamic role of the audience, so that they can make choices at some key nodes in the process of watching, thus having strong control over the role decision in the work, and finally determining the plot development and the fate of the characters in the drama. Although all these measures are more rigorous and mature compared with the "broadcast while changing" mode, they fully integrate the wisdom of the audience into the drama creation, so that the works can basically keep pace with the market demand, but they have not fundamentally solved the disadvantages and hidden dangers of the "broadcast while changing" mode. If the operation paradigm of "writing, filming, broadcasting and changing" and interactive works become the possible development trend of China drama production and broadcasting in the future, then relevant practitioners need to keep a calm, rational and prudent attitude towards them and guard against their dislocation and deviation in practice.

　　Creators and communicators should at least be soberly aware of the following points: First, the original intention of "modifying while broadcasting" should not only be positioned at the omissions and deficiencies in the process of modifying and creating, but should achieve the balance between audience satisfaction and market ratings through deeper communication and reception interaction; Secondly, we should prevent the phenomenon of catering to the audience’s tastes to the neglect of the establishment of positive values and the original aesthetic style and artistic characteristics of the works, and grasp the degree of satisfaction and guidance under the principle of "social benefit first"; Third, the ultimate goal of "broadcasting while changing" is not to attract eyeballs to earn money, but to create a benign environment for full communication with the audience, to maximize the audience’s wisdom to bless the quality improvement of the drama, and to make the works more artistic vitality and market communication; Fourthly, we should devote ourselves to constructing a long-term mechanism of self-improvement and self-transcendence of drama series, so that the works can continuously gain the internal drive to the road of quality products in different links of creation and communication, and help the whole industry to mature and prosper.

　　(Author: Yan Wei, director and editor of China Television Arts Committee)

Original Green Qingpu Green Qingpu

The most eye-catching fruit in autumn and winter is the red and sweet cherries. When it was first listed, the price of cherries "skyrocketed" and it was once searched. The cherries with a price of more than 300 yuan per catty were crowned as "fruit assassins" by netizens. Recently, with the large number of imported cherries on the market, the price has dropped significantly.

In Boxma Xiansheng Store, boxes of cherries are in the "C position" and piled up into hills at the entrance of the store. The preferential signs are particularly conspicuous, and the information such as quality, weight and price is clearly marked. It is understood that with the decline in retail prices, consumers are no longer limited to buying early adopters with a box of half a catty, and family models with a box of 5 jins are popular among the public.

In addition to the whole box packaging, the store also uses small-volume packaging specifications, with different net weights such as 250g, 450g and 400g. For example, the price of 500g cherries JJ is 49.9 yuan, and the price of 3J is 59.9 yuan, which is very close to the people and makes many citizens enjoy themselves.

"The price is a little cheaper than before, but the quality is quite good. I think cherries taste good, especially a little sweet and sour. Basically, I buy it every half month and share it with my family. After a large number of listings, my family said that the cherries are better now and the price is more favorable. " Citizen Li Wenjun said.

The reporter visited Qingpu fruit shop and supermarket and found that compared with the price of JJ cherries, the price reduction of 4J cherries was slightly lower, but the cost performance was higher. However, the price of cherries in different stores and supermarkets has a certain gap due to reasons such as supply channels and procurement sources. The price of JJ cherries 500g in some fruit shops is 69.9 yuan. According to the person in charge of the store, the price of JJ cherries listed in 190 yuan is per catty, but now the price has dropped significantly, and the price is per catty in 70 yuan, so the price can be called "halved".

Wang Juan, the manager of the fruit shop, said: "Because cherries are loved by the public, the overall sales volume has been good since they were first listed. With the price falling, the price advantage of cherries has become prominent. At present, the origin of cherries in stores is mostly Chile, with good sweetness and crispness."

According to the purchase of box horse, with the quality of Chile’s producing areas becoming more and more stable, the arrival of cherries has gradually increased. Compared with the first week of January and the first week of December, the original box of cherries in JJ was reduced by 50%, the price of cherries in 3J was reduced by over 40%, and the sales volume of cherries increased by nearly 7 times.

In 2008, China and Chile signed the Protocol on Quarantine of Cherry and Plum Exported to China. It has been 15 years since Chilean cherries officially entered the China market. The reason why cherries bring their own "hot search" constitution is that they are imported. Whenever the first batch of cherries came into the market in October, their prices remained high, and then after December, they began to fall off the cliff, and their price fluctuations were mostly affected by market supply and demand.

Reporter: So Chol.

Photography: So Chol

Video: Ye Yujie

Original title: "A large number of cherries are listed, and the price drops"

Read the original text

　　In today’s world, information technology innovation is changing with each passing day, and the information wave characterized by digitalization, networking and intelligence is booming. Global informatization has entered a new stage of comprehensive penetration, cross-border integration, accelerating innovation and leading development. Whoever occupies the commanding heights in informatization will be able to grasp the opportunities, win the advantages, win the security and win the future. This is the great significance of accelerating the construction of a network power.

　　At the press conference of the State Council Office held on the afternoon of July 27th, the Outline of National Informatization Development Strategy (hereinafter referred to as the "Strategic Outline") was officially released to the public. The "Strategic Outline" requires that informatization should run through China’s modernization process, accelerate the release of the great potential of informatization development, drive modernization with informatization, and accelerate the construction of a network power.

　　"This Strategic Outline is an adjustment and development of the National Informatization Development Strategy for 2006-2020 according to the new situation. It has the significance of top-level design and will be used to specifically guide the implementation of various plans." Zuo Xiaodong, vice president of China Information Security Research Institute, told the reporter. Zhuang Rongwen, deputy director of the National Internet Information Office, said that as a programmatic document to guide and standardize China’s informatization development in the next 10 years, the Strategic Outline proposed that the overall strategic goal of building a network power would be divided into three steps.

　　Core technology can’t be controlled by people.

　　Why should we adjust China’s informatization development strategy? Gong Xiaofeng, director of the International Economic and Technical Cooperation Center of the Ministry of Industry and Information Technology, said frankly: "The fundamental reason is that the level, capacity and foundation of China’s informatization construction have made great progress. At the same time, the driving role of informatization in traditional industries and fields has become increasingly prominent. "

　　Indeed, China’s informatization and Internet development have made remarkable achievements. By 2015, the scale of China’s electronic information manufacturing industry has reached 11.1 trillion, ranking first in the world, and a relatively complete information industry system has been formed; The number of netizens has reached 700 million yuan, ranking first in the world; Internet penetration rate exceeds 50%, and the largest broadband network in the world has been built; The number of fixed broadband access reached 470 million, covering all cities, towns and 95% administrative villages in China; A number of information technology enterprises and internet enterprises have entered the ranks of the world.

　　China is at the forefront of the world in Internet application, but there are still some weak links and prominent shortcomings in information development. Zhang Feng, chief engineer of the Ministry of Industry and Information Technology, said that at present, the digital divide in urban and rural information and communication infrastructure and applications still exists, and there is still a certain gap between some per capita network resources and application level indicators and developed countries. To put it simply, China has become a veritable network power, but it is not yet a network power.

　　The overall goal put forward in the Strategic Outline is to build a network power. It is divided into three steps: in the first step, by 2020, the total information consumption will reach 6 trillion yuan, the scale of e-commerce transactions will reach 38 trillion yuan, some areas of core key technologies will reach the international advanced level, the international competitiveness of the information industry will be greatly improved, and informatization will become the leading force driving modernization; In the second step, by 2025, the total information consumption will reach 12 trillion yuan, and the scale of e-commerce transactions will reach 67 trillion yuan, so as to build a leading international mobile communication network, fundamentally change the situation that core key technologies are controlled by people, realize the strategic goals of advanced technology, developed industry, leading application and indestructible network security, and emerge a number of large-scale multinational network information enterprises with strong international competitiveness; The third step is that by the middle of this century, informatization will fully support the construction of a prosperous, strong, democratic, civilized and harmonious socialist modern country, and the status of a network power will be consolidated day by day, which will make greater achievements in leading the development of global informatization.

　　Combination of informatization and new normal

　　The "Strategic Outline" puts forward that it is necessary to vigorously enhance the ability of informatization development, focus on improving the level of economic and social informatization, and constantly optimize the environment for informatization development. Ability, application and environment constitute the organic whole of national informatization development. Among them, ability is the core, application is traction, and environment is guarantee.

　　"In my opinion, one of the highlights of this Strategic Outline is to closely combine informatization with the new normal of China’s economy. On the one hand, it emphasizes the need to strengthen informatization’s own capacity building and increase industrial energy and vitality. On the one hand, it emphasizes the leading role and supports economic and social development through informationization. " Gong Xiaofeng, director of the International Economic and Technical Cooperation Center of the Ministry of Industry and Information Technology, commented.

　　Among them, strengthening the development ability is the primary task of national informatization in the future. And "developing core technology, strengthening information industry" and "consolidating infrastructure and strengthening universal service" are listed as the first two tasks.

　　"In the next step, we will increase efforts in building an independent and controllable ecosystem of information technology, with the focus on integrating resources and strengths of all parties to form a joint force." In response to a reporter’s question from Economic Daily, Zhuang Rongwen said, especially in the aspects of basic software and chips, we should integrate and establish a good industrial ecological environment, learn good experiences and practices from foreign countries, and integrate the advantages of scientific research institutions, universities, enterprises and other parties, concentrate on breaking through some shortcomings at present, and realize the continuous catch-up of core technologies.

　　Zhang Feng said that the construction of information and communication infrastructure will be further accelerated. In terms of fixed broadband networks, we will promote the leap-forward development of high-speed fiber-optic broadband networks. Urban areas should basically complete the transformation of optical networks in old residential areas to achieve optical network coverage, and rural areas should basically achieve optical fiber access in administrative villages. In terms of mobile networks, it is necessary to speed up the construction of advanced ubiquitous wireless broadband networks, promote the coordinated development of wireless broadband networks in urban and rural areas, and achieve the depth and breadth coverage of 4G networks. At the end of the "Thirteenth Five-Year Plan", a new generation of information infrastructure with high speed, mobility, security and ubiquity should be basically built.

　　To optimize the development environment of informatization, it is mainly necessary to strengthen the construction of informatization rule of law, the management of network ecology and the maintenance of cyberspace security. "In terms of network security, China is further strengthening its efforts." Zhuang Rongwen said that the Anti-Terrorism Law was promulgated in the previous paragraph, and the Cyber Security Law is being formulated. At the same time, cooperation with other countries in the world has been further strengthened.

　　Let the masses share the achievements of the Internet.

　　The "Strategic Outline" proposes to adapt to the needs of national modernization, better use information technology to perceive social situation, smooth communication channels, and assist scientific decision-making. Continue to deepen the application of e-government, focus on solving the problems of information fragmentation and service fragmentation, and promote the modernization of the national governance system and governance capacity through informationization.

　　"Another highlight of the" Strategic Outline "is the combination with the ability of national governance modernization, closely focusing on people’s expectations and needs, such as the emphasis on network poverty alleviation, such as promoting the equalization of basic public services through informationization, all of which are aimed at enabling people to share the fruits of Internet development. Have more sense of gain." Gong Xiaofeng said.

　　Specifically, the "Strategic Outline" proposes to serve the party’s ruling ability construction with informatization, improve the level of government informatization, serve the construction of democracy and the rule of law, improve social governance ability, improve market service and supervision system, and improve the integrated public service system.

　　In this regard, Li Pumin, Secretary-General of the National Development and Reform Commission, said that in early 2014, in accordance with the requirements of the CPC Central Committee and the State Council, the National Development and Reform Commission, together with 12 departments, organized and implemented the project of benefiting the people by information, focusing on solving outstanding problems in the field of people’s livelihood services, and gradually realized the full coverage, all-weather acceptance and one-stop handling of government service matters and social information services by effectively integrating isolated and scattered government service resources.

　　In addition, the use of advanced technologies such as big data also makes public services expect further innovation. Zhang Xinhong, director of the Information Research Department of the National Information Center, said: "The Strategic Outline has given new meaning to how to develop information resources and release digital dividends. With the basic data collection and big data mining at the bottom, public services will become more efficient." According to reports, the government will give priority to the opening of government data in the fields of credit, transportation, medical care, health, employment, social security, geography, culture and education related to people’s livelihood security services. At the same time, we will promptly revise and improve the regulations on government information disclosure, clarify the rights and obligations of data disclosure, and define the scope and responsibilities of data disclosure.

????Fan Bingbing large-scale dew point dress provokes controversy

????Hebei News Network News (Lingxi) Recently, actress Fan Bingbing appeared on the Oscar red carpet in an orange large-scale dress, elegant and sexy. Fan Bingbing’s large-scale dew point dress instantly killed all actresses and won the audience. Users have mixed reviews for Fan Bingbing’s first large-scale appearance at the Oscars. Some netizens support Fan Bingbing’s ability to live in any big scene, and some netizens find it difficult to accept Fan Bingbing’s large-scale appearance, especially the dew point dress does not conform to Fan Ye’s usual style.

Next section: Fan Bingbing’s past Muse-level private photos are exposed

　　　 Jackie Chan’s new film "Zodiac", on December 12, the world simultaneously released the first proof of concept trailer, the whole proof of concept trailer with cold style and sharp rhythm flash real shooting records, gunfire chase, mountain parachute, road chase, slide entanglement, multi-angle blasting and other exciting scenes, announcing the most authentic Jackie Chan Kung Fu comeback! The producer is very confident to announce the schedule one year in advance: "Zodiac" will be officially released on December 12, 2012. At the same time, the film will also be landed in IMAX ? theaters at the same time. At that time, the long-lost Jackie Chan will reproduce the dragon’s power on the big screen, thrilling to stimulate the direct pulse arterial nerves, and definitely make your blood flow!

"Zodiac" is locked for release on December 12, 2012

　　　 Since the "Zodiac" was launched in France in June 2011, it has completed the local scenes in an absolutely tight closed filming. During the filming, the Chateau de Chantilly and the Condé Museum opened the "forbidden area" for the first time, allowing the film crew to enter for the first time in history, and using national cultural relics such as Louis XVI seats as props in the film to help the film’s highlight. At present, the "Zodiac" crew is conducting closed filming in China, and will also move to overseas countries to shoot after completion. The producer officially announced the release date of "Zodiac" on December 12, 2012 on the 12th, and announced the lock schedule one year in advance. Not only does it have the courage of an international big production, but it is also a regular marketing model for Hollywood blockbusters, which is the first of its kind in China.

Jackie Chan: "From beginning to end, fight against masters from all over the world"

　　　 After a ten-year absence, the dragon’s power is back! The "Zodiac" concept film chronicles Jackie Chan’s most classic action movies, including 1978, 1985, 1987, 1991, 1994, 1995, 1998, and 2001. "Zodiac", which started shooting in 2011, is Jackie Chan’s 101st film since his film career. As a new era of Jackie Chan movies after 100 films, the film has self-evident milestone. Long before the launch, Jackie Chan revealed, "Over the years, there have been audiences who have been expecting me to make an action movie, and now the time is finally ripe." Zodiac "is the theme I have always wanted to shoot, and there will be many intense action scenes in the movie, you can wait and see."

　　　 Since "Zodiac" is still being filmed, the concept film did not reveal any film footage, but only the actual shooting records of multiple sets are enough to make people boil over. The wonderful scenes such as gun fire chasing, mountain parachute falling, road chasing, slide fighting, and multi-angle blasting are presented in a concentrated manner, allowing the audience to instantly retrieve the enjoyable perception of Jackie Chan’s signature action scenes. Each fight scene that is finally retained in the main film will be carefully designed and rehearsed for several hours by Jackie Chan and Cheng Jiaban, often more than a dozen real shots are only used to achieve the most accurate action. Jackie Chan even said, "From beginning to end, and it is a fight with the top experts in various countries!". At the end of the concept film, the concept of countdown to the release is used for the first time. The numbers jump from 365 days to one second, and the audience is invited to count down with bated breath, directly hitting "Jackie Chan Returns" on December 12, 2012!

"Zodiac" Jackie Chan’s first IMAX performance

　　　 Jackie Chan’s extreme moves have always been eagerly awaited by fans around the world. The new film "Zodiac" has received the full support of IMAX Corporation. At present, the film has successfully completed the contract with IMAX. This is not only Jackie Chan’s first IMAX blockbuster since his film career, but also the first Chinese-language film to be confirmed to cooperate with IMAX in 2012. Regarding the cooperation with Jackie Chan, Greg Foster, Chairperson of IMAX and Chairperson of Film Entertainment, shared with us, "IMAX theaters are developing rapidly in China, and we have also seen the growing demand for Chinese-language IMAX blockbusters from Chinese audiences. We have always listened to the voices of fans from all over the world. In addition to Hollywood films, we will provide different IMAX ? viewing experiences for Chinese-language films! This time Jackie Chan will play a big role in "Zodiac", and we are very excited to cooperate with him for the first time to jointly present a variety of exciting fighting scenes such as sea, land and air, and bring the audience an extraordinary visual experience. I am convinced that "Zodiac" will become the most eye-catching world-class film of 2012. "

Next page More wonderful pictures

Text | Kanjian Finance

Internet companies are coming out of the trough, and the performance of some emerging Internet companies has even reached new highs.

In this context, the share prices of some leading Internet companies are obviously undervalued by the market, such as Tencent, Meituan, Kuaishou and other Internet Tech Giants. Despite their continued high performance, their share prices are still far from their peak. Obviously this is unreasonable.

Although the Hong Kong stock market has been affected by the interest rate hike cycle and the interest rate cut cycle has been delayed, the valuation of our Internet Tech Giants, one of the largest markets in the world, urgently needs to be reassessed.

On June 6, Meituan disclosed the 2024 Quarter 1 performance report. The financial report shows that the first quarter achieved revenue of 73.30 billion yuan, an increase of 25% year-on-year; net profit was 5.369 billion yuan, 3.358 billion yuan in the same period last year, an increase of 59.9% year-on-year; adjusted net profit was 7.488 billion yuan, 5.491 billion yuan in the same period last year, an increase of 36.4% year-on-year.

Judging from the performance data, this is a "answer sheet" that satisfies the market.

In the face of strong performance, Meituan founder and CEO Wang Xing attributed it to the continued stable recovery of the local consumer market this year, which has led to the steady development of Meituan’s various businesses.

Through Meituan’s performance, we can also see the strong vitality of our society, especially in the field of basic consumption, where our purchasing power is still considerable, which further proves that our market still has great potential.

In addition, Meituan revealed in the earnings report that the instant delivery business achieved strong growth in Quarter 1, the annual active users of the takeaway business increased to nearly 500 million, and the transaction frequency of medium and high frequency users further increased year-on-year. Driven by this, the number of instant delivery orders on the platform increased by 28% year-on-year to 5.46 billion in the quarter.

The financial report also shows that in the first quarter, the average daily order volume of Meituan flash sale reached 8.40 million, and the number of annual active users and transaction frequency achieved strong growth year-on-year.

In terms of research and development, Meituan invested 5 billion yuan in R & D in the first quarter, aiming to continue to promote the efficiency of the retail industry through technological innovation. It is reported that the average annual transaction frequency of Meituan platform annual transaction users has increased steadily to more than 50 times, and the number of users and merchants has ushered in a new high.

From the above data, it is not difficult to see that Meituan’s various data have confirmed that the consumer market is gradually picking up.

In fact, Meituan’s share price has been one step ahead of the performance. Meituan’s share price has doubled in three months since the beginning of February, and although it is still at a low level, the dawn has begun to appear.

"We are evaluating and studying various markets around the world, and the Middle East is one of them. We are also evaluating some other markets, including Europe or South East Asia," Mr. Wang said on the earnings call.

From Wang Xing’s words, we can easily get a glimpse into the future strategic direction of Internet companies.

In fact, not only Meituan, other companies are not limited to Internet companies, and they are all seeking to "go overseas". In particular, ByteDance, Pinduoduo and other companies have already set an example, so it is normal for Meituan to have this action.

Perhaps aware of the attention paid to Meituan’s "going overseas", Wang Xing immediately said, "We don’t have much substantive progress to share at present. We haven’t confirmed it yet, it’s still in the preparatory stage."

According to reports related to Tiger Sniff, Meituan’s overseas business has opened 9 recruitment positions in Riyadh. On the domestic recruitment website, Meituan is also looking for experts who are familiar with Saudi Arabia and proficient in Arabic. And currently within Meituan, going overseas has been upgraded to a "first-in-command project".

Of course, Meituan is not safe from worries in addition to going overseas to expand the market. It also faces the impact of short video platforms such as Douyin and Kuaishou on Meituan’s local life. Reports show that the total transaction value of Douyin’s life service platform will increase by 256% in 2023, and stores will cover 370 + cities. In addition, according to media reports, Douyin’s life service sales in the first quarter exceeded 100 billion, with a growth rate of more than 100% compared with the same period last year.

It can be seen that although Meituan has achieved good results, the pressure is not small.

Kanjian Finance believes that Meituan’s position in the local life field will not be shaken in the short term, but in the long run, it is inevitable that Meituan’s business will be cannibalized. Therefore, Meituan must accelerate its overseas expansion and further expand its overseas market in order to stabilize its market position.

Of course, in addition to stabilizing the basic market, Meituan also needs to assume more social responsibilities. As Wang Xing said, as a beneficiary of the growth of the industry, Meituan will continue to firmly fulfill the mission of "helping everyone eat better and live better", and actively lead the digital transformation and upgrading of the retail industry of goods and services. I believe that there will be more synergy effects between various businesses in the future, and continue to create greater value for all industry participants.

Recently, Q & A Auto officially announced that the new AITO Q & A M7 will be officially released in Shanghai on September 12. Previously, the new Q & A M7 has been officially unveiled at the Chengdu Auto Show. Huawei Managing Director, End Point BG CEO, and Smart Car Solutions BU CEO Yu Chengdong personally unveiled the new model. The listing is imminent, let’s take a look at what the new Q & A M7 has been upgraded to?

In terms of appearance, the new M7 still retains many of the styling features of the previous generation model, such as the super-long through-the-day running light belt, the "gills" vents on both sides, and the rounded body lines, as well as the simple and powerful taillights. The body size has also not changed. The length, width and height are 5020/1945/1760mm respectively, and the wheelbase is 2820mm. So it is almost difficult to tell from the outside which is the new M7 and which is the previous generation model.

Enter the car to find out what the new car is different from the previous generation model. First of all, in addition to the six-seat version, the new Wenjie M7 will also provide a large five-seat layout. The seat design in the car is softer and more comfortable, and the wrapping is stronger. The rear seat backrest angle is adjustable from 27 ° -36 °. Not only are the front and rear rows equipped with 8-point massage/ventilation/heating as standard, but the middle seat can also be heated, and supports a variety of flexible seat layouts. The rear Maglink interface supports dual expansion entertainment screens, which can be used to control the car system, in-car air conditioning, etc.

In terms of space, upgrade to 3338mm large effective space, higher than the ideal L7 Max, BMW X5L and other models of the same level. With a 1.1-meter-long trunk, it can accommodate 12 20-inch suitcases at the same time. There is also a hidden compartment in the trunk that can hold 50 bottles of mineral water. After the second row of seats is put down, the trunk volume can reach 1619L.

In the intelligent part, the new Q-world M7 will be further upgraded and optimized in the Hongmeng car-machine system and ADS intelligent driving assistance system. Among them, the new car will be equipped with ADS 2.0 advanced driver assistance system, which focuses on being more human-like, more active and more efficient. In addition, the Harmony OS in the central control screen will also use the latest version, and the picture clarity, dynamic effects, and human-machine interaction and in-vehicle application experience will also be better.

As for power, the new car will continue to be equipped with an extended range power system composed of a 1.5T four-cylinder range extender and a Huawei motor, and provide two-wheel drive and four-wheel drive options. However, the maximum power of the 1.5T range extender is increased to 112kW. Among them, the rear-drive version is equipped with a drive motor with a maximum power of 200kW; the four-wheel drive model adds a drive motor with a maximum power of 130kW to the front axle, and the comprehensive power of the system is 330kW. Both are matched with a 40.06kWh battery pack, and the pure electric cruising range is not much different from the current model.

The body structure and intelligent driving of the New World M7 have been upgraded, which has greatly improved the safety. Structurally, due to the change of 6 seats to 5 seats, the body needs to be re-matched to open the mold. The body material uses "the industry’s strongest submarine-grade high-strength steel and CBS composite body material" and advanced technology. With the support of the cage body structure design, the submarine-grade thermoformed steel accounts for 24.4% of the whole car, high-strength steel and aluminum alloy account for more than 80%, and can withstand 17 tons per square centimeter.

Wenjie’s new M7 is equipped with 1 lidar, 3 millimeter wave radars, 11 high definition cameras, and 12 ultrasonic radars. This is a multi-sensor fusion sensing system that can achieve 360-degree full-range coverage and can detect up to 200 meters. In addition, there are intelligent driving assistance systems, automatic parking and other functions, ELKA lateral anti-collision system, LAEB low-speed anti-collision, small animal automatic identification, LCC + lane cruise assistance enhancement, and laser radar fusion sensing system. Intelligent safety configurations such as the system greatly enhance the convenience and safety of driving, and fully escort users’ travel!

The investment in vehicle safety of the new Q & J M7 is worthy of recognition. It is also a wise decision to change the six seats to five seats on the basis of the original space volume. The upgrades in these two aspects further strengthen the competitiveness of the model. However, if you want to become a hot-selling model in the market segment, the new Q & J M7 still has a lot of homework to do, such as product marketing and promotion, how to make consumers perceive the advantages of this car, etc… However, I personally think the foundation of the new Q & J M7 is still very solid, and it is a good car worth looking forward to. What do you think?

Recently, car home Xinxiang preferential promotion channel has brought limited-time preferential treatment to the majority of riders. As an SUV model that has attracted much attention, Haval Xiaolong is now in a preferential state, bringing consumers in Xinxiang a preferential margin of up to 40,000. The minimum starting price is only 99,800, and the price/performance ratio of this model is quite excellent. If you are interested in Haval Xiaolong, you may wish to click "Check the car price" in the quotation form and strive for higher discounts.

Haval Xiaolong is a medium-sized SUV, its design is fashionable and the overall style is full of power. The front face adopts Haval family design, and the air intake grille adopts large-size hexagonal design, with chrome-plated decorative strips and black high-gloss decorative strips, which further highlights the luxury of the car. The body lines are smooth and tough, showing a resolute and powerful visual effect. In addition, Haval Xiaolong is also equipped with LED headlights and daytime running lights to make it safer when driving at night. In the rear part, Haval Xiaolong adopted a two-way exhaust design to make the whole rear look more sporty. Generally speaking, the design of Haval Xiaolong is fashionable, showing a strong sense of personality and strength, and it is a very worth seeing.

Haval Xiaolong is a stylish and dynamic SUV, with a body size of 4600*1877*1675mm, a wheelbase of 2710mm, and front and rear wheel tracks of 1583mm and 1587mm respectively. The body lines are smooth, showing a tough and dynamic appearance. The front and rear tyre size are both 225/60 R18, and the rim style is fashionable and atmospheric, adding a sense of movement to the vehicle.

Haval Xiaolong’s interior design pays attention to comfort and technology, adopts a leather steering wheel and is equipped with a 12.3-inch central control screen, which supports multimedia system, navigation, telephone, air conditioning, skylight and window voice recognition control. The front row and the back row are equipped with USB/Type-C interface, which is convenient for charging and connecting devices. The seat is made of imitation leather. The main driver’s seat supports front and back, height and backrest adjustment, the co-pilot’s seat supports front and back and backrest adjustment, and the rear seat supports proportional tilting, providing more space and flexibility. The overall interior design is simple and generous, and it is practical.

Haval Xiaolong is equipped with a 1.5L 101 horsepower L4 engine with a maximum power of 74kW and a maximum torque of 132 N m.. This engine uses a 2-speed DHT gearbox, which can provide a smooth shifting experience and bring a more comfortable driving experience to the driver. At the same time, the engine has high combustion efficiency and low fuel consumption, saving fuel costs for users. Whether it is urban roads or highways, Haval Xiaolong can provide excellent power performance and reliable driving performance.

In the evaluation of the owner of car home, we can see that he spoke highly of the design of Haval Xiaolong. He said that the whole exquisite and sharp design made him never tire of seeing it and even liked it. This design style not only made him feel very suitable for himself at first sight, but also made his family very recognized the value of the vehicle. The design of Haval Xiaolong has undoubtedly become one of the important factors to attract consumers. I believe that in the future, Haval Xiaolong will continue to innovate in design and bring consumers a better driving experience.

Since the outbreak of pneumonia in novel coronavirus, aid materials from all over the country and all walks of life have been delivered to Wuhan. Faced with the shortage of medical materials and severe pressure of prevention and control, various car companies, spare parts suppliers and distributors actively participated in the prevention and control work, donated relief materials and funds, and Titanium Media updated the statistics of the donations of car companies, spare parts suppliers and distributors to the pneumonia epidemic in Wuhan novel coronavirus every day.Update according to the timeline. Please drag the latest situation to the bottom of the article.

As a local enterprise in Hubei Province, where the epidemic occurred, Dongfeng Motor donated RMB 10 million to Wuhan Charity Federation on January 23rd to fight the new pneumonia epidemic. At the same time, Shenlong Company, a subsidiary of Dongfeng Group, donated the protective clothing used in the painting workshop to front-line medical personnel.

Then on January 26th, Dongfeng Motor made an additional donation of 23 million yuan and Dongfeng Honda donated 3 million yuan. At present, the total donation of Dongfeng Motor has reached 36 million yuan.

On January 27th, Dongfeng Xiaokang Automobile Co., Ltd., a subsidiary of Dongfeng Company, decided to donate Dongfeng Scenery 580, Dongfeng Scenery ix7 and other vehicles worth about 5 million yuan to Hubei Charity Federation.

On January 26th, BMW China and BMW Brilliance Automobile Co., Ltd. donated RMB 5,000,000.00 Yuan to Hubei Charity Federation through BMW Love Fund in china charity federation to fight the novel coronavirus epidemic in Hubei Province and Wuhan City. According to BMW, the money is mainly used for masks, protective clothing, protective masks and other scarce materials urgently needed by local hospitals in Wuhan and related rescue work.

On January 26th, Beijing Benz joined hands with dealers and partners to donate 10 million yuan of love fund through Mercedes-Benz Star Wish Fund of China Youth Development Foundation to help Wuhan novel coronavirus epidemic prevention and control.

The donation will be mainly used to equip hospitals in Wuhan and other provinces and cities with severe epidemic areas with medical materials such as masks, goggles, protective clothing and kits, and at the same time reward medical staff who have made outstanding contributions and subsidize sick teenagers from difficult families.

On January 26th, Guangzhou Automobile Group, together with Guangzhou Automobile Honda, Guangzhou Automobile Toyota, Guangzhou Automobile Passenger Car and other enterprises, donated 5 million yuan to support Wuhan’s efforts to fight the new pneumonia epidemic.

Among them, 2 million yuan from Guangzhou Automobile Group Headquarters and 1 million yuan from Guangqi Honda will be donated to Wuhan Charity Federation through Guangzhou Charity Association, and Wuhan New Pneumonia Prevention and Control Headquarters will make unified arrangements to purchase urgently needed protective and medical supplies.

Guangzhou Automobile Toyota 1 million yuan in cash will be donated to Hubei Red Cross Society through Guangzhou Automobile Toyota Public Welfare Fund of China Red Cross Foundation, and it is planned to be used to purchase much-needed protective articles such as protective clothing, goggles, masks and other medical consumables.

Guangzhou Automobile Passenger Car donated a new generation Chuanqi GA6 car worth 1 million yuan to Wuhan Charity Federation through Guangzhou Charity Association, which was uniformly deployed and used by Wuhan New Pneumonia Prevention and Control Headquarters.

CAR Inc. said on January 26th that in order to meet the demand for vehicles for medical rescue teams set up around the country to fight the epidemic. CAR Inc. announced that it would provide free cars to the institutions and media participating in medical rescue throughout the country.

On January 26th, Michelin (China) Investment Co., Ltd. decided to donate RMB 3 million to Wuhan Charity Federation urgently to support the fight against the novel coronavirus epidemic.

On January 27th, China FAW, together with its FAW-Volkswagen and FAW Toyota, donated 17 million yuan in cash to support the prevention and control of pneumonia infected by novel coronavirus in Wuhan. Among them, China FAW donated 10 million yuan, FAW-Volkswagen donated 6 million yuan and FAW Toyota donated 1 million yuan. The donation will be assisted by the National Public Welfare Foundation. It is reported that the donation funds are mainly used in these three areas: First, it is used to purchase medical materials in Wuhan and other provinces and cities with serious epidemics; Second, 5 million yuan is used to provide epidemic prevention and control command and epidemic prevention emergency support vehicle support for Wuhan and provinces and cities with serious epidemic situation at present; The third is to reward medical staff who have made outstanding contributions and families with difficulties for "emergency assistance".

On February 1st, it was officially announced by the Standing Committee of China FAW Party Committee that China FAW and FAW-Volkswagen donated additional funds to 81 million yuan and set up a special fund for epidemic prevention and control. The accumulated donations of China FAW and FAW-Volkswagen both reached 40 million yuan.

On January 27th, Jaguar Land Rover (China) Investment Co., Ltd. and Chery Jaguar Land Rover Automobile Co., Ltd. are communicating with the British headquarters and Chery to donate RMB 8 million urgently for the current epidemic prevention and control support and the prevention of major epidemic diseases in primary and secondary schools.

Of this 8 million yuan, 5 million yuan is used to purchase medical, medical and living materials, and 3 million yuan is used to jointly set up a special public welfare fund for "Campus Prevention and Control of Major Epidemic Diseases among Teenagers" with China Soong Ching Ling Foundation, focusing on the construction of epidemic prevention facilities in primary and secondary schools, epidemic prevention education for teenagers and psychological counseling for teenagers, so as to improve the awareness and prevention and control ability of epidemic diseases in primary and secondary schools.

On January 27th, Contemporary Amperex Technology Co., Limited officially donated 10 million yuan to the Red Cross Society of Hubei Province, which will be allocated and used by the epidemic prevention and control headquarters, all of which will be used for front-line fighting and prevention in epidemic areas.

On January 28th, Beijing Hyundai Motor Co., Ltd. and Hyundai Motor Group announced a donation of 5 million yuan worth of medical materials, and at the same time, Hyundai China, Beijing Hyundai, Dongfeng yueda Kia and other enterprises jointly donated 10 million yuan in cash. Among them, the materials will be purchased from South Korea and delivered to China as soon as possible. The materials are mainly protective clothing, masks and goggles that are most in short supply for on-site medical personnel in Wuhan, and personal protective materials urgently needed by people in severe epidemic areas.

On January 28th, BYD Co., Ltd. announced that it would donate RMB 10 million to Hubei Charity Federation through BYD Charity Foundation to support the prevention and control of pneumonia in novel coronavirus.

The funds donated by BYD this time are mainly used for purchasing epidemic prevention materials for Hubei Province, supporting Hubei Province to carry out epidemic prevention and control work, helping medical staff in the front line of epidemic prevention and control, as well as for prevention and control of schools in epidemic areas and family support for poor students affected by the epidemic.

On January 30th, BYD donated 10 million yuan, and then added an N95 mask worth 1 million yuan. Considering the current shortage of domestic medical and prevention and control materials, BYD Overseas Branch coordinated foreign resources to purchase N95 masks, an epidemic prevention and control material worth 1 million yuan, and provided them to public transport practitioners who serve passengers and medical staff.

On January 28th, Nezha Auto donated RMB 1 million to Hubei Charity Federation for the current epidemic prevention and control support. The donated funds will be mainly used in Wuhan and other areas with serious epidemic situation in Hubei Province to purchase medical, medical and living materials urgently needed for epidemic prevention and control; Support the construction of temporary hospitals in epidemic areas; And provide services such as physical and mental health protection and child care for front-line medical staff and medical volunteers involved in rescue.

On January 28th, Weilai Automobile purchased 300,000 yuan of medical supplies, including masks, medical caps and surgical gowns, and contacted Wuhan Charity Federation through Wuhan Cheyouhui, which will be distributed to various hospitals as needed.

At the same time, set up a special fund for anti-pneumonia user care. Weilai User Trust will provide RMB 5 million for use during the novel coronavirus epidemic.

On January 28th, Xpeng Motors announced that it would donate 3 million yuan of medical materials to Wuhan and other medical institutions to support local frontline epidemic prevention work. The donation will focus on the protective clothing, goggles and medical masks that are most in short supply in local medical institutions to support frontline medical workers to concentrate on fighting the epidemic and building temporary hospitals in epidemic areas. Considering that some materials are in short supply, Xpeng Motors will also purchase from abroad and step up transportation to Wuhan and other epidemic areas.

At the same time, vehicles will be donated to local hospitals in Wuhan, and free travel services will be provided to designated hospitals in Guangzhou to facilitate medical and scientific researchers to travel quickly.

On January 28th, Geely Holding Group, together with Li Shufu Public Welfare Foundation, set up a special fund of RMB 200 million for the prevention and control of new pneumonia epidemic situation, which is used to support the prevention and control of new pneumonia epidemic situation in Hubei, Guangdong, Zhejiang and Henan provinces.

At the same time, Geely will donate 50 MPV models Geely Jiaji to Wuhan COVID-19 Prevention and Control Headquarters for unified transportation deployment of local epidemic prevention and control departments.

Travel service platform under Geely Holding Group — Cao Cao Travel (Wuhan) has also set up an emergency prevention and control support team to provide free travel services for residents in various communities in Wuhan.

On January 28th, Great Wall Motor decided to donate RMB 5 million to Hubei Charity Federation. Among them, 3 million yuan was used to buy medical protective clothing, masks and other urgently needed epidemic prevention and control materials in more than ten cities in Hubei to protect front-line medical staff; Another 2 million yuan is used for the unified deployment of the pneumonia prevention and control headquarters in novel coronavirus, Hubei Province.

SAIC Datong ensures the production of 60 negative-pressure ambulances from January 24th to February 5th, giving priority to key areas. SAIC MAXUS reduced the production cycle of negative pressure ambulance from one month to about 10 days.

On January 29th, Ford China joined hands with its partner Jiangling Ford to support the fight against the epidemic all over the country. At present, Jiangling Ford has received orders for 1,300 ambulances and Ford Transit negative pressure ambulances for 200.

At the request of the Ministry of Industry and Information Technology, Beiqi Foton will produce 25 negative-pressure ambulances from January 24th to February 5th, 2020, giving priority to key areas. The first batch of negative pressure ambulances from Beiqi Futian will follow the Beijing medical team to Wuhan. At the same time, it also coordinated all local Ou Man dump trucks in Wuhan to "speed up" the construction of Huoshenshan Hospital.

On January 29th, Toyota Motor Corporation and Toyota Motor (China) Investment Co., Ltd., together with FAW Toyota Motor Co., Ltd. and GAC Toyota Motor Co., Ltd., donated 10 million yuan through China Red Cross Foundation and other institutions to purchase medical supplies and support Wuhan and other regions in fighting the novel coronavirus epidemic. ?

On January 29th, Weimar Automobile donated 4 million yuan of materials (medical supplies including masks, epidemic prevention vehicles and cash payments) to medical institutions in Huanggang.

On January 29th, JAC announced that it would donate 10 million yuan in cash through Wuhan Red Cross Society to help Wuhan prevent and control the pneumonia epidemic infected by novel coronavirus.

On January 29th, Changan Automobile Group decided to donate 10 million yuan, including 5 million yuan from Changan Automobile, 2 million yuan from Changan Ford, 2 million yuan from Changan Mazda and 1 million yuan from Changan Leap. The use of funds includes purchasing medical, medical and living emergency materials needed for epidemic prevention and control. ?

On January 30th, Nissan Motor Company, Nissan (China) Investment Co., Ltd. and Nissan Motor Company’s joint venture in China — — Dongfeng Motor Co., Ltd. donated RMB 5 million and 100,000 masks to support the treatment of novel coronavirus patients in Hubei Province.

On January 29th, Chery Holding Group donated 10 million yuan, including cash, special ambulance vehicles, and medical protective materials such as medical protective masks, protective clothing and goggles, which were mainly used to support areas with serious epidemic situations such as Hubei.

Among them, medical masks, protective clothing, goggles and other medical materials purchased by Chery’s overseas network resources are currently in short supply in China, meeting the urgent needs of medical staff and people in epidemic areas, and special ambulance vehicles will be used to support patient rescue in areas with serious epidemics such as Wuhan.

On January 30th, LI donated 2 million yuan through Hubei Charity Federation to support the prevention and control of pneumonia infected by novel coronavirus in Wuhan and other areas.

On January 30th, Tesla officially announced that it would donate 5 million yuan of special funds to help the China municipal government support the CDC and other institutions to deal with the epidemic. At the same time, China District allocated a budget of 5 million yuan to subsidize the free use of super charging stations by car owners during the epidemic. I hope to overcome difficulties and challenges with you in this special period.

On January 31st, SAIC and its subsidiaries donated 22 million yuan in cash and medical supplies, among which SAIC gave priority to 20 negative pressure ambulances worth 6 million yuan for epidemic prevention and control in Shanghai, SAIC Volkswagen donated 8 million yuan through Shanghai charity, and SAIC-GM donated 8 million yuan to Wuhan.

On January 31st, Honda Technology Industry Co., Ltd. and Honda Technology Industry (China) Investment Co., Ltd. announced that they would donate 10 million yuan to Hubei Red Cross Society to fight the novel coronavirus epidemic. Among them, Honda Technology Industry Co., Ltd. donated 5 million yuan, and Honda Technology Industry (China) Investment Co., Ltd. donated 5 million yuan.

On January 31st, Volvo Car (Asia-Pacific) Investment Holding Co., Ltd. will set up a special fund to fight against novel coronavirus through the Shanghai Medical and Health Development Foundation. The first batch of 1 million donations will be directed to support the pathogenesis, clinical treatment research, vaccine development and related drug development of novel coronavirus in Shanghai Public Health Clinical Center.

At the same time, Volvo Cars will also donate 10 million RMB of medical emergency materials and equipment to Shanghai Public Health Clinical Center and some Shanghai 3A hospitals for epidemic prevention and control. Both donations will be jointly made by Volvo Cars and the special fund for epidemic prevention and control of Li Shufu Public Welfare Foundation.

On January 31st, Denso (headquarter: Sagaya City, Aichi Prefecture, Japan, president: You Haoji) and Denso (China) Investment Co., Ltd. (headquarter: Beijing, China, president: Ikeda Yixiao) decided to donate 1 million yuan to the China Red Cross Foundation to help China fight the novel coronavirus epidemic.

On February 2nd, BAIC Group announced that it would unite its 10 units (Beijing Auto, Beijing Off-Road, BAIC New Energy, BAIC Futian, BAIC Changhe, Fujian Benz, Hainachuan, BAIC Penglong, BAIC Production Investment and BAIC Finance). A total of 17 million yuan was donated to support epidemic prevention and control. This is the additional donation made by BAIC following the donation of 10 million yuan from Beijing Benz, 15 million yuan from Beijing Hyundai and Hyundai Motor, and 1 million yuan from Beixian Finance.

The materials donated by BAIC Group will be used to purchase emergency aid materials in epidemic areas. These materials will be donated to china charity federation and distributed to Hubei and Zhejiang provinces, where the epidemic is the most serious, through china charity federation.

On February 3rd, audi ag (China) joined hands with a joint venture to donate 120 million yuan to support the related prevention and control work in novel coronavirus. The donation will be mainly used for the purchase of protective equipment, medical devices, medicines and other materials in Hubei and other provinces and cities with serious epidemic situations, and to support the prevention and control of relevant epidemic situations. The money was donated by audi ag (China) and its Volkswagen brands, Audi, Skoda, Porsche and Bentley, as well as joint ventures FAW-Volkswagen and SAIC Volkswagen.

On February 3rd, SAIC Volkswagen Automobile Co., Ltd. continued to make additional donations, and has donated 40 million yuan. This additional donation is mainly used to support the purchase of protective equipment, medical devices, medical materials, etc. in Hubei and other provinces and cities with serious epidemic situation, and to support the related epidemic prevention and control, vaccine and drug research.

On February 5th, Yutong Bus donated 10 negative-pressure ambulances to the epidemic area in Wuhan, and supported the newly-built front line of epidemic prevention and control in Vulcan Mountain and Thunder God Mountain hospital through the Red Cross Society in Wuhan. The 10 negative-pressure ambulances donated by the company will go straight to the first battlefield of epidemic prevention and rescue, and put them into the epidemic prevention and control work in the newly-built Huoshen Mountain and Thunder God Mountain hospital.　

At present, the company’s special-purpose vehicle production line can produce and supply 120 emergency special-purpose vehicles on a large scale every week, among which negative-pressure ambulances that can be used to effectively isolate virus-infected people and medical examination vehicles that can check infection at any time can enter large-scale production at any time.

On February 6th, Baojun Automobile officially announced that SAIC-GM-Wuling would cooperate with suppliers to switch to masks by rebuilding the production line. According to the project construction plan, the dust-free workshop is rebuilt by Guangxi Construction Engineering Group, which will be completed and put into use this month. There are 14 mask production lines, including 4 N95 mask production lines and 10 general medical protective masks production lines. The daily production capacity is expected to reach more than 1.7 million.

This move can quickly alleviate the shortage of medical materials in Guangxi. At the same time, SAIC-GM-Wuling also actively mobilized global resources by taking advantage of its international layout, and urgently returned 20,000 medical masks from overseas and donated them to Liuzhou Municipal Government.

On February 8, BYD officially announced that it would start the design and manufacture of protective materials and equipment, and assist in the production of masks and disinfectant. BYD officials said that masks and disinfectant are expected to be mass-produced and shipped around February 17 (the production capacity of masks can reach 5 million/day by the end of this month, and the production capacity of disinfectant is 50,000 bottles/day) until the epidemic situation is alleviated and eliminated.

(This article is continuously updated by Titanium Media)

　　More than four years ago, Chen Ruru, a post-80s youth, did not expect to become friends with Li Xiaojun, a post-60s youth, nor did he expect to become friends with Liu Zhijia, an IT man 2,600km away. They have different identities, such as entrepreneurial youth in the 18th-line small town, department-level cadres in provincial organs and institutions, and co-founders of Beijing Internet enterprises. It is hard to imagine that such three people will have a deep intersection in the future.

　　But everything is logical. They gathered from Beijing and Guangzhou at the southernmost tip of the mainland of the motherland for the common cause — — "Xuwen pineapple", familiar with each other.Spring after spring, they meet in the "pineapple sea".

　　A lofty friendship is often achieved by a common cause.On September 18th, Chen Ruyue and "pineapple sisters" Wu Jianlian and Wang Xiaoying traveled 600 kilometers from Xuwen to Guangzhou to visit Li Xiaojun who retired gloriously this month. They called her "pineapple goddess". On this trip, they paid tribute to Li Xiaojun on behalf of 150,000 Xuwen pineapple farmers — —"There are always stars to open the way, and there are always you coming for us."

Chen Ruyue (first from right) and pineapple sister (second from left) pay tribute to Li Xiaojun (second from right) on behalf of Xu Wen’s pineapple farmers. He Yufeng photo

The flower balls made of small pineapples are the wishes of fruit farmers.

　　In those days,The "12221" task force is like a "sea-breaking" person who leads the "pineapple sea" fruit farmers to the big market. Xiaojun ’ It has gathered into an army of rural revitalization. "Looking back, Li Xiaojun was gratified. The Xuwen Pineapple Working Group, which she first led, brought the concept, practice and resources of "12221", and now it has formed a cross-regional and cross-industry agricultural product market cooperation team, leaving a team that can’t be taken away.Compared with more than four years ago, Xuwen pineapple practitioners are now confident and striding forward.

　　Common goals create affectionate connections.

　　Xuwen, located at the southernmost tip of mainland China, has the most magnificent pineapple planting landscape belt in China. Whenever the pineapple is harvested, the "pineapple sea" always welcomes a group of different people.They set foot on red soil and shuttled through the fields to plan the future for Xuwen pineapple.They came from different units, including government cadres, university experts, media reporters and entrepreneurs. Li Xiaojun, then deputy director of Guangdong Agricultural Exhibition Hall, was the "leader" of this group of people.

There are always stars to clear the way, and there are always you coming for us. — — Pay tribute to the pineapple goddess of love

　　The hour hand is set back to 2018. On this magnificent red land, golden pineapples rot in the fields and nobody cares. The whole industry was shrouded in the shadow of slow sales for three consecutive years, and the majority of fruit farmers gradually lost confidence. "earn a little this year and get in next year; Earn a little next year and take it in the next year. " Chen Ruru said.

　　Facing the expectation of 150,000 pineapple growers, the Guangdong Provincial Department of Agriculture and Rural Affairs did not hesitate to set up a working group quickly. Taking Xuwen pineapple as the experimental field, it started the "12221" market system construction of Guangdong agricultural products.

In February 2019, the Guangdong Provincial Department of Agriculture and Rural Affairs set up a special working group on Xuwen pineapple to conduct in-depth research, and put forward a framework for the construction of Xuwen pineapple marketing system, which was refined to form "12221".

　　At that time, Chen Ruyue was full of confusion and confusion. A conference in the spring of 2019 changed his course. It was the first pineapple production and marketing docking conference organized by the working group led by Li Xiaojun. Chen Ruyue stood on the stage of the conference, promoted her new pineapple varieties, met a group of high-quality buyers, and successfully exported her own pineapples to Russia, Japan and other countries. "As a builder, witness and beneficiary, Xuwen pineapple has come to this day, and its value has doubled and sold overseas. It is very difficult and remarkable!" Chen Ruru said with emotion.

　　As a core member of the working group, Huang Haiyang, then a media reporter, planned the Xuwen pineapple production and marketing docking conference in 2019. He said that on the day of the event, more than 500 buyers came, far exceeding expectations. Many buyers called the day before the event to inquire, but they had to refuse due to the limitation of the venue. On the day of the event, the purchase volume of pineapples exceeded 120 million Jin, accounting for more than 1/5 of the total output of that year. "From that day on, I knew Xuwen pineapple would sell well. Because the confidence of farmers has recovered, buyers and consumers have re-recognized Xuwen pineapple. " Huang Haiyang said.

　　In 2019, Xuwen’s "12221" marketing was a great test, and the total output value of pineapple reached 1.5 billion yuan, an increase of 53% compared with 980 million yuan in 2018. Subsequently, the output value of Xuwen pineapple climbed year after year. This year, the output of Xuwen pineapple is about 796,000 tons, the output value is about 2.5 billion yuan, and the average purchase price is about 1.5 yuan/kg."In the past five years, Xuwen’s pineapple output has increased from more than 500,000 tons to more than 700,000 tons, and the price of the field head has increased from a few cents to the highest 3 yuan, and the per capita GDP has increased from 23,748 yuan to 33,676 yuan."Luo Hongxia, secretary of Xuwen County Party Committee, said that this is the most vivid portrayal of the joy in the hearts of peasant brothers.

The farmer brothers are happy in their hearts. Photo by Lin Peng

　　Once hesitant fruit farmers regain their confidence in planting.Peng Decan’s pineapple planting area has been expanded from 80 mu to 300 mu. "In previous years, Xuwen’s rent was 1,300 yuan/mu, but now everyone ‘ Grab land ’ Planting pineapples, the land rent rose to 2700 yuan/mu this year. There is hope in the industry, and everyone’s enthusiasm for planting pineapples is getting higher and higher. " Chen Ruyue said to everyone.

　　There are also ideas that change."From not understanding at all, many farmers’ agents and brokers now know that they should open their mobile phones to see big data in the market, do a good job in the supply chain of the base, strengthen quality control, and establish a brand to go out." Liu Zhijia, a special member of the working group and co-founder of an acre of land, said that all this was finally reflected in the continuous increase in the income of practitioners.

　　The power of gaining support and persistence.

　　If you are determined to be firm, you will not be sharp, and success will not be fast for a long time."The continuous increase of fruit farmers’ income is due to our continuous participation ‘ 12221’ The biggest motivation. "Yvonne Wang, a member of the working group and then the Guangdong Agricultural and Rural Short Video Production and Promotion Center, said.

　　This is precisely the vitality of "12221". It is precisely because it can link agriculture with agriculture and increase farmers’ income that new units, departments and social forces are willing to join.There are more and more friends in the working group.

Xu Wen pineapple "12221" working group representatives went to the pineapple sea for investigation.

　　In the spring of 2019, "12221" was born in Xuwen.After winning the first season, just as everyone was full of confidence and ready for a big fight next year, the sudden COVID-19 epidemic in 2020 disrupted everything. The fruit farmers who just tasted the "sweetness" suddenly felt cold. In mid-February, Liu Zhijia risked the epidemic and went retrograde from Beijing to Xuwen.

　　Together with the spring, there was a working group led by Li Xiaojun.When the whole country was still isolated at home, they set off retrograde and went to Xuwen from Guangzhou and Beijing. The traditional offline marketing model was cut off, which forced Xuwen pineapple to get an electric shock marketing. At that time, the working group raced against time to start the "Xuwen Pineapple Online Purchasing Through Train" and completed 11 tasks in just a few days. In just over a month, the price of pineapple has gradually increased from 0.6 yuan/kg at the end of January to 2.6-3 yuan/kg. In 2020, the output value of Xuwen pineapple reached 1.68 billion yuan, an increase of 12% over 2019.

　　Subsequently, the new online marketing method of "12221" agricultural product market system was copied to many agricultural products such as litchi, abalone, oyster, lion goose and grapefruit, thus opening the prelude to cultivating Guangdong’s "new infrastructure" for digital agriculture. Yvonne Wang, as an advocate of short video marketing, saw the Guangdong brand agricultural products "out of the circle" one after another.

"Pineapple Sister" Wang Xiaoying sent a pineapple to express her gratitude.

　　After 1995, Wang Xiaoying changed from the anchor of local TV station to "pineapple sister", and the county magistrate broadcasted the goods, the pineapple high-speed train, the pineapple micro-variety live broadcast, and the Xuwen pineapple national 11-city tasting meeting & HELIP; … There is always her beautiful figure. "It turns out that agriculture can play like this." Wang Xiaoying said that many farmers have built Xiaoyanglou, and the tractor road in the field has become a rainbow road."Xuwen pineapple is not only the rich fruit of the villagers, but also a kind of spiritual wealth."

　　Wu Jianlian, the "Pineapple Sister" and the president of Xuwen Pineapple Industry Association, also changed from questioning and worrying at the beginning to completely trusting the working group. In the past five years, she followed the working group around major cities in East China, North China and Northwest China, either selling pineapples in the producing area or exploring sales in major wholesale markets across the country to expand the sales radius. With the development of online marketing and the increase of sales channels, many purchases are made directly in the pineapple field, but the pineapple trading market in Qujie Town is slowly "idle".

　　As a developer of agricultural big data, Liu Zhijia describes himself with three changes in thinking, "from simple sales thinking to industrial thinking, from technology to sales thinking to supply chain thinking, from relying solely on market actions to coordinating all social forces to jointly promote sales."

　　Establishing the concept of market and expanding the market, the members of the task force feel a deep sense of gain after several years of "crossing the sea".Yvonne Wang said that he has transformed from an organization cadre to a business cadre, especially one who is familiar with Internet marketing and digital agriculture.

　　Today’s Xuwen pineapple sales are no longer just "waving flags and shouting" by the working group or several industry leaders. The team of "amphibious new farmers" who can plant and sell pineapples has been growing and has become a new force in the revitalization of Xuwen pineapple industry.

The team of Haixin farmers in pineapple has been growing and has become a new force in the revitalization of Xuwen pineapple village.

　　Doing the right thing has its own logic.

　　The iron camp is a flowing soldier, and the great cause will not stop.

　　A set of theories, a team and a mechanism promote the organic linkage of industry, market, science and technology and culture, and promote the high-quality development of agriculture.

　　The development of rural industries has its objective laws and cannot be achieved overnight.Only by maintaining a certain strength, working hard for a long time, and carrying out a blueprint to the end can we continue to develop healthily.At present, Xuwen pineapple industry still has many shortcomings. If the quality needs to be continuously improved, the development of primary, secondary and tertiary industries is unbalanced and the output value is not high enough. Luo Hongxia, secretary of Xuwen County Party Committee, has a clear understanding of this. She said that Xuwen pineapple is exploring and thinking. "The journey is long, only struggle. Adjust measures to local conditions, give play to advantages, make the pineapple industry stronger and better, strive to build a pineapple industry belt with world influence and competitiveness, make Xuwen pineapple a model with specimen significance for rural revitalization, and promote the demonstration to drive the high-quality development of characteristic rural industries to achieve greater results. "

Xuwen pineapple sea. Chen Bei running photo

　　The original pineapple team members, as well as the first batch of local party and government cadres who participated in the "12221" work, have changed their positions and posts.In the past, the "working group" with only a few people has evolved into a "12221" team, and hundreds of institutions have participated in this work in recent years.Liu Yicun and Yvonne Wang continued to promote "12221" in the grass-roots work in cities and counties.The "working group" no longer only focuses on the pineapple industry.Since the beginning of this year, Zhaoqing, Shaoguan and other agricultural cities have promoted the construction of the "12221" market system, and "Father’s love is like orchid" has become popular, and Sihui orchids have officially come out of the circle; Lechang’s "golden plum" lights up the "small waist" … …

　　What will Xuwen pineapple industry look like in five years?This year, xuwen county launched the "Ten Measures to Promote the Development of Pineapple Processing Industry in xuwen county" and other supporting policies, which helped the pineapple industry to "strengthen the chain, extend the chain and make up the chain". From single fresh fruit to diversified products, fresh-cut small pineapples are booming in the market, and pineapple prefabricated dishes such as grilled fish and shrimp are constantly being produced.

Pineapple grilled fish sold well in the market after listing.

　　More and more people from different industries have joined Xuwen pineapple industry.Some of them aim at "one production" and make a fuss about production standards and quality improvement; Some people aim at "secondary production", promote scientific and technological innovation, introduce deep processing projects and extend the industrial chain; Some people aim at the "three industries" and accelerate the deep integration of agricultural tourism, industry and culture. Among them are growers, grassroots cadres who have been rooted in rural areas for a long time, new farmers who have returned home to start businesses, entrepreneurs, investors, buyers and cultural practitioners. They introduced more capital and scientific and technological strength, opened up and operated more new tracks, and pushed Xuwen pineapple industry forward to the project of 10 billion output value.

　　When the personnel are exhausted, it is natural to see them, but they work hard and wait for a bumper harvest. Nowadays, in Xuwen, fruit farmers are busy planting pineapples; Wu Jianlian took fruit farmers to Shanghai to participate in the exhibition these days; The Xuwen pineapple "12221" working group and his friends are preparing for the next spring of "pineapple sea".

　　One thing, a group of people, one heart, fight together, and you will win.

　　"The sea of pineapples" is full of spring.

　　[Coordination] Yan Liang Zhang Lu Mai Qianming

　　[Author] Chloe Wang Dong Yu Huang Chuxuan