The "two sessions" is a conference where the delegates put forward their opinions on politics, and the whole country gathers together to jointly start a new era and a new journey. The "two sessions" have always been the "battleground for military strategists" expressed by major media innovation and media integration. In this year’s media products of the NPC and CPPCC, CCTV’s "C+ Moment of the NPC and CPPCC" is particularly eye-catching. This special program uses virtual digital person Xiao C to interact with real people, and the innovative live broadcast of the combination of reality and reality can be described as "unique". Compared with the existing AI anchor, Xiao C not only achieves real-time motion capture and rendering, but also enables multiple systems to be seamlessly integrated. This not only makes "C+ Moment of the NPC and CPPCC" better among the media products of the NPC and CPPCC this year, but also makes the industry see more possibilities of "media+technology".

　　Technology Leading: Making Reality and Virtual "Seamless Interaction"

　　The current news production pattern is showing a kind of "transition": the production process dominated by people in the past is turning to man-machine collaboration, and the leading force of technology is becoming more and more obvious. The technical focus of "C+ Moment of the Two Sessions" is Xiao C, which is also the "technical element" created by the creative team. It is a core figure active in the center of virtual space and an "important hub" for the transfer of mainstream ideas and technologies.

　　In order to present the best effect in the live scene, "C+ Moment of the Two Sessions" comes up with a variety of hard-core technologies such as real-time face+motion capture, real-time rendering, deep learning, etc., trying to make Xiao C look more natural and beautiful. Among them, the key technology of "face+action" capture makes Xiao C interact smoothly with real people. During the live broadcast, Xiao C’s expression, body and clothing all show real, smooth and natural effects, and support real-time interaction with guests. The delay of expression and action is controlled in seconds. The small C in the live broadcast has high fidelity, rich facial expressions and flexible and smooth whole body movements, which increases the user’s sense of substitution, as if he were still a familiar "host" in the center of the screen to lead the audience to understand the focus issues, effectively realizing the seamless interaction between real people in the real world and small C in the digital world.

　　For Xiao C, she is no longer an "additional character" in traditional practice, but can easily control the audience and finish the program. From this point of view, "digital people" are no longer fragments and short-term presentations in the program, but have integrity, thus bringing viewers a stronger novel visual experience. "C+ Moment of the NPC and CPPCC" is not a pure "cutting-edge technology exhibition", but really makes digital virtual people play a key role in the expression of mainstream ideas.

　　In fact, it is not easy to run through the whole process of "digital people" in live programs, especially in such a serious and in-depth interview and dialogue program. However, CCTV’s "C+ Time of the Two Sessions" succeeded: Xiao C achieved real-time presentation and real-time expression, which was synchronized with the "live state" of the program. Without the help of any real host, Xiao C is the most beautiful protagonist in the center of the stage.

　　Of course, we can find from the complex underlying technology behind C: the cutting-edge technology has achieved extensive and effective infiltration in the news production and broadcasting process, and has produced the integration efficiency of "1+1>2". Behind this trend is the increasingly sophisticated practice of intelligent media technology. The leading of technology has changed the traditional live broadcast program structure, and also made the serious content production such as "NPC and CPPCC" have a "sense of vitality" and "affinity" to attract more young users to watch.

　　Artistic sense: Make the interview full of "sense of science and technology" and "sense of the future"

　　The three issues of "C+ Moment of the NPC and CPPCC" all focus on the hot topics of the NPC and CPPCC, inviting people from relevant fields to discuss together and gain insight into the development of the times from microscopic details. In the program, there is almost no difference between Xiao C and the real host, and together with the guests present, he completed an innovative small-screen live broadcast.

　　It is worth noting that the space design of program recording: although in a virtual scene, the program has created a virtual studio space with a "sense of science and technology". Being in this environment, you obviously have a stronger sense of the future, which also provides a visual consistency for the guests to talk about the future development, and also adds a lot of artistic atmosphere to the whole interview program.

　　Behind it is the strong support of technology: the technical team of "C+ Moment of the Two Sessions" continuously optimizes the real-time rendering effect. In order to ensure the smooth live broadcast effect, the virtual scene in the real-time rendering engine is continuously optimized in the design process, which realizes the win-win of artistic effect and fluency of the virtual picture during live broadcast, which not only maintains the perfect artistic presentation, but also maintains the high frame rate of real-time image output.

　　As a result, C+ Moment of the NPC and CPPCC has achieved the integration of multiple systems: the digital person C, the invited guests in reality and the virtual scene built together, forming a virtual scene with great visual penetration. It is understood that in order to achieve this goal, "C+ Moment of the Two Sessions" has realized the perfect integration of "virtual+real-life studio" with the help of a high-precision, automatic tracking 4K ultra-high-definition pan-tilt camera and real-time matting technology of sub-pixel details. At the same time, in this live broadcast, the push-pull and swing of the camera in the virtual scene and the camera in the real world are driven in real time, presenting users with seamless lighting and lighting effects, achieving high-quality program broadcast effects and presenting more attractive "art" in a "technical" way.

　　The C+ Moment of the NPC and CPPCC pays more attention to the visual texture and viewing experience like a movie in the scene construction, which also creates a possibility for the combination of mainstream content and picture aesthetics: talk shows can also be "different" in visual expression, taking into account "ideological" and "artistic". "artistry" is no longer just an exclusive product of literary and artistic creation, but news programs can also be owned.

　　Frontier thinking: continuously stimulating the "creativity" of intellectual media

　　With the rapid penetration of intelligent technology into the texture of the media industry, the two sessions in the past two years have also become a time node for the concentrated appearance of various "black technologies". The "show" of cutting-edge technology not only makes us feel the vigorous tension of the development of smart media, but also witnesses the further maturity of "media+technology".

　　In fact, during the two sessions last year, CCTV’s Little C Digital Virtual Xiaobian made its debut. It showed people with a refreshing and capable short hair and high value, and played the role of a reporter in the "C+ Detective Series Live Programs of the two sessions", and made "cloud connection" with NPC deputies such as Liang Qianjuan, Ma Huijuan and Wu Duanhua. This innovation not only solved the urgent need of cloud interview during the epidemic, but also constructed a more interesting interview scene. This model organically combines digital human technology and cloud connection technology by using the latest achievements of AI technology, and is an innovative application of CCTV in major current affairs reporting.

　　The "Long March Road" of the intellectual media should never be once and for all, but requires a lasting enthusiasm for construction. The use of small C this year can be regarded as the continuation and upgrade of the technological achievements of digital virtual human last year. In fact, in the past two years, we can always see the diversified innovative practice of CCTV. From 2020′ s "Answering Questions, Opening to Traffic with Wisdom" to attract users to accept and perceive information in the gamification scene of thinking, talking and hands-on, to 2021′ s "AI Assistant takes you into the ministerial channel" to move the scene of the ministerial channel of the two sessions into the mobile phone; From the first appearance of Xiao C in 2021′ s "C+ Reality Show Series" to the more mature application of "C+ Moment of the NPC and CPPCC" in 2022, CCTV has always adhered to the experience of "scientific and technological innovation" in current political reports accumulated in the content practice again and again, by injecting scientific and technological genes into the whole communication chain, the technology and content are truly combined, and then the "creativity" of intelligent media is continuously stimulated.

　　At the key node of the new mainstream media entering the critical period, CCTV is constantly exploring the process of "smart media path", and it is also accumulating useful experience and expanding the imagination space of future media!

　　On April 23rd, the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, State Taxation Administration of The People’s Republic of China, the State Administration of Market Supervision, and the State Administration of Radio and Television jointly issued the Measures for the Administration of Webcast Marketing (for Trial Implementation) (hereinafter referred to as the Measures), which included all kinds of subjects and online and offline elements of Webcast Marketing in the scope of supervision. The Measures shall come into force as of May 25th this year.

　　Webcast marketing is what people often say about live broadcast with goods. As a new business model and Internet format, live broadcast has developed rapidly in recent years, which has played a positive role in promoting employment, expanding domestic demand, boosting the economy and tackling poverty. At the same time, however, there are also some problems in the industry, such as improper words and deeds of live marketers, making use of minors to make profits by live broadcast, inadequate performance of the main responsibility of the platform, false propaganda and data fraud, frequent occurrence of counterfeit and shoddy goods, and difficulties in obtaining evidence for consumers’ rights protection, which need to be standardized urgently.

　　In order to standardize the development of the industry, many departments have made frequent efforts to rectify and standardize it, and relevant industry associations have also formulated self-discipline norms, which has played a great positive role in curbing the chaos in the industry. However, experts pointed out that at present, the responsibilities of the anchor and the platform are still unclear, and cross-departmental supervision is needed to standardize the live broadcast.

　　The relevant person in charge of the National Network Information Office pointed out that the "Measures" issued this time aimed at the "people, goods and fields" in the live delivery, and included all kinds of subjects "before and after the scenes" and "online and offline" elements into the scope of supervision. At the same time, it clearly refined the respective rights and responsibilities of the live marketing platform, live broadcast room operators, live broadcast marketers and other participants, further compacting the main responsibilities of all parties.

　　For the live broadcast marketing platform, while gaining profits and traffic through live broadcast, it also needs to bear the corresponding platform governance responsibility. The "Measures" have some innovations in compacting the main responsibility of the platform: First, it proposes preventive measures in advance, requiring the platform to take preventive measures such as arranging special personnel to conduct real-time inspections and extending the storage time of live broadcast content for key live broadcast rooms with a large number of fans and a large transaction amount. The second is to pay attention to the warning in the event, requiring the platform to establish a risk identification model, and take control measures such as pop-up tips, prominent signs, functions and traffic restrictions for behaviors with high risks and possibly affecting the physical and mental health of minors. The third is to emphasize punishment afterwards, requiring the platform to take measures such as blocking live broadcast, closing accounts, blacklisting, and joint punishment for violations of laws and regulations.

　　For live broadcast practitioners, the Measures propose that live broadcast marketers and live broadcast room operators are natural persons and should be at least 16 years old. Live broadcast room operators and live broadcast marketers are required to abide by laws, regulations, public order and good customs, release goods or service information truthfully, accurately and comprehensively, define eight red lines of live broadcast marketing behavior, highlight the management of five key links in live broadcast room, and verify the advertising compliance, live broadcast marketing place, interactive content management and commodity service provider information related to live broadcast marketing activities.

　　In view of the protection of consumers’ rights and interests, which is widely concerned by public opinion, the Measures have been strengthened in many places. For example, the live broadcast marketing platform should promptly handle public complaints and reports on illegal information content and marketing behavior. Consumers jump to other platforms to buy goods or accept services through links in live broadcast rooms, QR codes, etc. In case of disputes, relevant live broadcast marketing platforms should actively assist consumers to safeguard their legitimate rights and interests and provide necessary evidence and other support.

　　Generally speaking, the new regulations introduced this time are "strict" and "fine", which will bring positive guidance and norms to the industry. Both the platform and the anchor should conduct live broadcast activities in accordance with laws and regulations, and must not touch the red line of the law or infringe on the legitimate rights and interests of consumers. Otherwise, it will be punished accordingly.

1905 movie network news On the first day of the lunar new year, the crowds compete for the deer! A number of Spring Festival blockbusters were officially released, covering science fiction, suspense, comedy, history, animation, fantasy and other types. The China film market is very lively.

According to the data of Lighthouse Professional Edition, as of 16: 48 on January 22, 2023, the total box office (including pre-sales) of the Spring Festival in 2023 exceeded 1.5 billion, temporarily ranking first, ranking second and third. "Bear haunt, accompany me" bear core "followed closely. Among them, "Wandering Earth 2" and "Man Jiang Hong" all exceeded 400 million at the box office.

The sci-fi movie "Wandering Earth 2" hit hard again after four years, with extraordinary strength. At present, the box office of the film has exceeded 400 million, which has set 14 records, including the box office on the opening day of science fiction films in the past three years. The film "Wandering Earth 2" revolves around the prequel, and the original team gathers again, enriching the world outlook with a broader vision.

The director’s new film "Man Jiang Hong" followed closely, temporarily ranking second in the box office list of the Spring Festival file. The script of "Man Jiang Hong" has been polished for nearly five years, focusing on the little people in trouble and completing the narrative goal of the film in constant plot reversal, which is another exploration of the theme of "feelings for home and country" expressed by director Zhang Yimou after the Winter Olympics.

Ranked third in the list is the movie "Nobody" starring,, and so on, which currently has a total box office of 180 million. "Nobody" combines elements of spy war and suspense, and shows the audience the thrilling daily fighting of underground workers through a little-known perspective.

　

The old friend of the Spring Festival file "Bear Haunted with Me" Bear Core "has played a stable role and is the first choice for many friends of all ages to watch movies during the holidays. At present, the total box office is 160 million. "Bear haunts with me" Bear Heart "focuses on the eternal theme of love and affection, calls for realistic companionship with sci-fi imagination, and allows the audience to look back warmly while watching the movie.

The comedy films "Exchange of Life" and "Deep Sea" starring are temporarily ranked fifth and sixth respectively. As of press time, the total box office of "Exchange of Life" has exceeded 100 million. The film is the re-cooperation between the director and Lei Jiayin, and it is also Zhang Xiaofei’s return to the Spring Festival file after its excellent reputation, which makes people look forward to it.

"Deep Sea" is the director’s new work. At present, the total box office has exceeded 80 million yuan. The film innovatively developed "particle ink painting" technology, which made the world see the Chinese style again.

In addition, the film to be released on the third day of the Lunar New Year is being screened and pre-sold, focusing on the box office in the second half of the Spring Festival.

In the Spring Festival of 2023, seven blockbusters gathered, gathering a large number of directors and actors with box office appeal, meeting the viewing needs of different audiences, offering a wonderful cultural feast for everyone, stimulating the vitality of China’s film market and boosting the confidence of cinema lines.

Cctv news(Reporter/Kan Chunyu Video/Peng Jun and Yue) Exercise is a dynamic melody every summer. When you exercise in a humid and sultry environment, you will feel that your weight loss will get twice the result with half the effort. However, is it really better to lose weight by exercising in summer? Is it scientific to deliberately let the body sweat more when exercising? Gao Binghong, Dean of School of Physical Education and Training, Shanghai Institute of Physical Education, teaches you how to make Sports Summer scientific.

Is it scientific not to turn on the air conditioner when exercising in summer to make your body sweat more?

Gao Binghong: We talk about "practicing three or nine in winter and three days in summer". In fact, it is very important to get the body moving in dog days, because it can accelerate blood circulation and excrete a lot of metabolic waste in our body through sweat, which is also one of the purposes of exercise.

However, if the temperature has reached more than 37 degrees and the humidity has exceeded 70%, you will sweat before moving. For ordinary people, this weather condition is not suitable for going out to exercise, so try to exercise indoors. If you exercise indoors, the temperature of the air conditioner should not be too low, and 20-25 degrees is a more suitable temperature for exercise. At the same time, we should also pay attention to ventilation.

Losing weight by sweating a lot is not worth the loss, but it can’t be achieved. People always have to eat and drink water, and once they drink water, their weight will go up again. If you sweat too much and don’t replenish water, dehydration will also cause danger. Scientific weight loss should reduce fat, increase muscle and improve the efficiency of body metabolism.

What should we pay attention to when doing sports in summer?

Gao Binghong: Too long exercise in summer may lead to a large amount of perspiration. If we don’t replenish water and electrolyte in time, it may lead to muscle spasm and even syncope.

After exercise, you can weigh yourself. For example, before exercise, it is 70kg, and after exercise, it may drop to 68kg. If you lose 2% of your body weight, you will feel very thirsty. If you lose more than 4% of your body weight, your muscle endurance level will drop, your cardiopulmonary function will decrease, and even metabolic disorders will occur.

Therefore, in the process of exercise, hydration is the first, and salt and electrolyte can be supplemented if conditions permit. It is very important to pay attention to sugar supplementation during long-term exercise.

It should be especially reminded that it is not appropriate to drink a lot of ice drinks during exercise, which will cause great stimulation to our gastrointestinal tract.

In addition, high-intensity exercise in summer produces more lactic acid, which will stimulate the nervous system, increase the respiratory rate immediately, and make us feel a little stiff. For example, some people vomit after running 800 meters. Why do they vomit? It is because running 800 meters will produce a lot of lactic acid to stimulate the nervous system, which will lead to a violent reaction in our stomach.

So before exercise, we can eat more alkaline foods, such as bananas and other fruits and vegetables, which we call alkaline storage, so that when the body produces lactic acid, the alkaline components we store can neutralize the acid and slow down the accumulation of lactic acid.

Image source @ vision china

Wen Yi is at the forefront of entrepreneurship, written by Li Xiaofan and edited by Dan Zong.

There is a fierce battle going on in the track of offline beauty shops.

The two sides of the game are: a new beauty collection store represented by plum and colorist, and a traditional beauty retail store represented by Sephora and Watsons.

During the visit, "Frontline of Entrepreneurship" found that in the same shopping mall, there were obvious differences between these two different models of beauty shops. For example, the flow of Watsons and colorists on the first floor of Xinzhongguan Shopping Center is less than one third of that of the latter. In terms of popularity, the new beauty collection store won for the time being.

However, from the perspective of supply capacity and customers’ trust, the new beauty shops are slightly inferior. It is difficult for them to get authorization from international brands and they have to find other channels to get goods, which leads to the risk of authenticity of their supply and no great advantage in price.

Who will be the final winner in the multi-faceted contest between these two species?

In January 2020, next to Watsons on the first floor of Beijing Xinzhongguan Shopping Center, THE COLORIST Colorist (hereinafter referred to as "Colorist"), a beauty collection shop, officially opened. It is also from this time that a battle between "new style and tradition" of beauty shops was staged here.

I don’t know whether it is accidental or deliberate "business grab". The location of the colorist seems to be "declaring war" on the traditional beauty collection stores represented by Watsons and Sephora.

These two different forms of beauty collection stores show great differences in store decoration, business philosophy and commodity selection.

At 6 o’clock in the afternoon on Saturday, the colorist’s shop was crowded with consumers who selected and tried products. Visually, most of them were between the ages of 20 and 30. Here, consumers can choose and try colors freely, without the interference of shopping guides. If you need help, the shopping guide will recommend it.

According to the observation of "The Frontline of Entrepreneurship", the clerk of the colorist is also a young man in his twenties, wearing white T-shirts and jeans, and with the design of the store with gray and pink tones, the store as a whole looks bright and lively.

Watsons, on the other hand, took a very different road of management. As soon as I entered Watsons, a shopping guide warmly greeted me and asked what the demand was. Its store design is dominated by black and yellow tones, and dressing the, the shopping guide, is dressed in black and looks older than the staff of the colorist.

The area of Watsons’ store is much larger than that of the colorist’s, but during the 20-minute visit to the "Frontline of Entrepreneurship", its traffic was less than one-third of the latter. It seems clear at a glance who can win the favor of young people.

Figure/Colorist and Watsons at the same time

The competition between colorists and Watsons is no exception.

On the afternoon of a weekend in July, in Xidan Joy City, the "Frontline of Entrepreneurship" visited and saw that the WOW COLOUR store on the second floor was crowded, and every shelf was surrounded by consumers. The Sephora store downstairs is much deserted, and there are less than 10 consumers who choose goods in the store. Not only that, but the counters of beauty brands such as MAC and CHANEL on the second floor are rarely visited by consumers.

Figure/WOW COLOUR store on Saturday afternoon

Most of the products sold by colorists and WOW COLOUR are domestic products and cheap brands from Japan and South Korea. If they may attract many young consumers by low prices, they can’t compete with Sephora and Watsons, then the high-end HARMAY preserved plum (hereinafter referred to as "preserved plum") is qualified to compete with them.

Huameimen Store, located in the renovation site of Xidan, Beijing, is more like a place in online celebrity, and its personalized industrial design has attracted many consumers to take photos. On the weekend of July, not only young people but also many middle-aged mothers with children came to punch in, and there was a long queue in front of the cashier. From the perspective of popularity, the new beauty collection store is a proper winner.

In Tu/Huamei Store, consumers queuing to check out.

Since last year, the outlet of the beauty collection store has obviously been blown up.

At the end of last year, H.E.A.T enjoyed burning and obtained angel round financing from Gaorong Capital; HAYDON Black Hole also received angel round financing led by Gao Ling and Tencent. In March of this year, WOW COLOUR announced that it had received 500 million yuan in Series A financing.

Their store opening speed is also extremely rapid. Peng Yao, CEO of colorist, mentioned in his speech that he had opened more than 300 direct sales stores in a year, covering Class A business districts in first-tier cities. According to public information, WOW COLOUR also opened nearly 300 stores within 8 months. While the new beauty shop is in full swing, the traditional beauty shop has a declining trend.

Watson’s financial report shows that in 2020, China’s performance share decreased by 19% year-on-year, and the epidemic also affected Watson’s performance. Last year, its global sales decreased by 11% year-on-year. In July last year, Wanning, an old-fashioned beauty chain, was also reported to have withdrawn its store on a large scale.

This natural law is being verified in the beauty collection store industry.

Under the influence of the new beauty collection store, in addition to the above-mentioned new brands that have obtained financing, there are also some small and medium-sized brands running with franchisees. They vigorously promoted the "way to attract gold" of beauty collection stores, attracting many players who want to enter the market to make money.

"Since 2007, our company has been doing the franchise business of snack collection stores. Now that this franchise store is not good, it will be transformed into a beauty collection store." Wang Lin (pseudonym), a staff member who claimed to be the source manufacturer of makeup collection, said.

Wang Lin introduced that they can provide customers with "one-stop" service-the owner only needs to carry out simple basic decoration of the store, and they will help the owner choose the site, provide the store design scheme, shelves and other equipment, as well as the supply of beauty products.

"We don’t charge any joining fee, management fee or deposit. You send us the floor plan of the store, and we will give you a design plan. The color, background board, mirror and lighting of the shelf can be done according to your requirements." Wang Lin said.

She also revealed to the "Frontline of Entrepreneurship" that many customers who originally opened snack collection stores directly transformed into beauty collection stores on the original storefronts, and many people who were engaged in clothing and shoes and bags switched jobs.

"The makeup collection store is a slogan, and everyone wants to seize this slogan, so we have a lot of lists in the past two years." Wang Lin said. It will take them about 15 days to make the shelves, and the current order has been placed for one month.

In the mouth of these franchisees, the beauty collection store is a good business worth investing in.

"The cost of a store of about 100 square meters, hardware facilities and the first distribution of goods is about 350,000 to 400,000 yuan." Yang shen (a pseudonym), a staff member of another makeup collection shop who joined the chain brand "YISUCOLOUR Easy Life", said.

58 According to the same city, the monthly rent of a shop near SOHO in Sanlitun, Beijing, which is about 120 square meters, is 42,000 yuan. If it is in a county town, the monthly rent for a shop of similar size is several thousand yuan.

"The profit of make-up is very considerable. We all supply goods to shopkeepers in the range of 3.5~4.5 fold, and the profit can basically reach 50%~70%." Yang shen said that among their franchisees, the turnover of some shopping malls and stores can reach more than 100,000 yuan a month. "Some customers can sell 20,000 to 30,000 yuan a day, and the holidays can be doubled."

In other words, if the business is done well, some shopkeepers can cover the initial investment with more than one month’s revenue.

Yang shen said that at present, they have more than 40 franchise stores in Henan, Yunnan, Xinjiang and other regions, and even stores have opened in counties and towns. "What we mainly do is cheap beauty, and most people can accept this price. Nowadays, users in counties and towns have also become more beautiful and need makeup. Therefore, the audience is also relatively wide. In addition to the post-90 s and post-00 s, some post-70 s and post-80 s will also have demand. " Yang shen said.

According to yang shen, the prices of commodities are the lowest in 9.9 yuan, mostly in 69 yuan and 79 yuan, and the unit price of customers is basically between 100 and 500 yuan. "After the guests arrive at the store, few people can go out empty-handed, and there is a high probability that they will buy a variety of goods."

Yang shen also introduced that there are currently more than 200 brands of products sold in their franchise stores, mainly domestic hot beauty products and imported niche brands, and there are also big-name samples. "We will ensure that there are 3 to 5 brands every month. To put it bluntly, it is nothing more than what brands and single products are hot at the moment, and we will do what we do." Yang shen said.

However, on the occasion of the rise of online beauty shops, the wildly promoted franchise model does not mean that "everyone has money to earn". "The first batch of shops are people who eat crabs. There will only be more and more stores in the back, just like tea shops, everywhere, but there are not many latecomers who can make money." Yang shen said.

Although the new species is slightly better in catering to young users and the speed of development, the new collection stores are not as advantageous as traditional stores in terms of the most fundamental source of goods.

Among them, the most worrying thing for consumers is whether the products of beauty shops, especially the samples, are genuine. Some people think that the sample as a gift, the brand side is controlled, but it continues to flow into the market, and there may be some problems.

In February this year, the blogger "Macromolecule Lab" released a video in Xiaohongshu, in which he tested nine samples of a beauty collection store in online celebrity and compared them with the formal clothes of the counter. Through NMR experiments, it was found that one of the eye creams was obviously different from the formal clothes of the counter.

He analyzed that for such a result, one possibility is that the version of this eye cream is different, and the other possibility is to buy a fake.

This video also caused controversy in the industry and discussion with the outside world. But in any case, this incident reflects to some extent that consumers have some doubts about the authenticity of some sample products in the new beauty collection store.

Relatively speaking, traditional beauty shops don’t have to worry about this problem.

For example, the source of Sephora is a genuine channel in the hearts of the public. It is reported that Sephora is a mid-to-high-end cosmetics retail store under LVMH (Moet Hennessy-louis vuitton Group). It cooperates with LVMH, Estee Lauder Group, L ‘Oreal Group and other large daily chemical groups in Europe, America, Japan and South Korea. Sephora in various countries directly gets the goods from the top channels of the brand in the local market, which ensures the authenticity of its products.

However, it is difficult for some new beauty collection stores in China to get the authorization from the brand directly, so they can only find other channels.

"Some of our customers were originally in the makeup business, and they have access to goods. If you need it, we can also help you connect channels." Wang Lin said.

However, what these shopkeepers and franchisees call "the channel to get goods" must be reliable?

Xiaohongshu blogger, who claims to have more than 10 years of experience in cosmetics entrepreneurship, once revealed in the video that there are two main channels for imported cosmetics.

One is the "general trade" channel, which is "basically risk-free", and the brand needs to make a general trade record, but the brand will add 21% tax point to the price of the product itself, and it is controlled by the brand, which leads to no advantage in the price of the supply.

"Medium-sized and above physical store merchants, and in the case of strict market supervision, suggest taking formal trade channels to minimize business risks." Nanmu said.

The other is the circulation channel, that is, products do not enter China through formal trade channels, and practitioners can purchase them in wholesale markets, distribution centers and websites.

There are several large cosmetic wholesale distribution centers in China, such as Xingfa Square in Guangzhou, Yifa Square, Meibo City, and Shenzhen Mingtong Cosmetics Wholesale Market, which emerged in recent two or three years. "Some big-name imported cosmetics shops in Meibo City basically do high imitation or super A goods (high-end imitations)." Nanmu said in the video.

She also introduced that most of Shenzhen Mingtong sells parallel imports. "It means that products that have not come in through formal tariff and regulatory channels, parallel imports are not equal to fakes, but it does not rule out that individual businesses are mixed and sold, or some stalls are half genuine and half fake."

Therefore, once the beauty collection store is not careful, it is possible to get fakes or parallel imports, thus facing operational risks.

In addition to the supply problem, the prices of some products in the beauty collection store have also been vomited by some users, who think that their cost performance is not high.

Little Red Book blogger "Yili Shark White" found that the price of make-up is not cheap, which is not much different from the counter. For example, a lipstick for MAC, the official price is 170 yuan, and the price of plum is 167 yuan. "It’s better to find the counter sister of MAC and draw me a European and American makeup." The blogger said.

Take Lancome Pink Water as an example. As seen in Huamei Store, the price of a single bottle is 340 yuan, while in cdf Duty Free Shop applet, the lowest price of this product is 242 yuan, and the purchasing price is generally within 300 yuan.

Figure/Price comparison between plum and cdf

As a new species, the popularity of new beauty collection stores really evokes the curiosity of young users, and at the same time, it also allows some source manufacturers to see the development potential of the collection store model, which further promotes the rise of offline beauty franchise stores.

However, in the face of the two mountains of supply capacity and price advantage, whether the new beauty collection store can successfully break the game and run out of a sustainable profit model remains to be further tested by the market.

Line 9 Gu Tang Road Metro Station is pure new. Pudong Caolu Merchants Bright City Exhibition Hall has been opened. It is located in the northeast corner of the intersection of Jinzhao Road, Gu Tang Road. It is expected to enter the market in the second quarter.

The project first launched 348 suite land

The main push construction surface is about 105-135 square meters 3-4 room

Hardcover, rough delivery

The linked price of the house is 45,000/㎡!

In the capital verification, the first set of 2 million, two 4 million.

The average residential price is expected to be 57,000/㎡

According to the plan, a total of 6 high-rise houses are built with a product of 105-135 square meters. Among them, 7#is self -sustaining for developers, 1#, 2#, 3#, 5#are all 105㎡ units (1#3#hardcover 2#5#blank), and 6#are all 135㎡ units.

A total of 416 suites, 204 units of 105㎡ units, 144 rough blank, and 68 units of 135㎡ apartment.

Open 1#, 2#, 3#, 5#105㎡ units.

Sales Hotline?: 400-8123-224

Empower the city upgrade, China Merchants Shekou’s bright new voice

As China’s leading cities and park operation service providers, China Merchants Shekou has deeply cultivated Shanghai, constantly helping urban development with high -quality works, and is committed to becoming a bearer of a better life.

In 2022, China Merchants Shekou Shanghai’s company was ingenious, and its strength layout was diversified, creating more good possibilities for cities. The new "6D" TOD work created by China Merchants Shekou United Midea at Gu Tang Road Station, Pudong Line 9-China Merchants · Bright CityEssence

Bright City as China Merchants Shekou new exploration TOD complex worksReterable to the relationship between people and cities, people and life, stand on the development of Pudong, and create a new model of TOD life for cities more convenient and comfortable.

Diagram

The planning and renderings of the land are currently exposed!

The renderings are as follows: (for reference only, eventually the developer announced)

Sales Hotline?: 400-8123-224

According to the housing price linked hint, the Housing link price of the PDP0-0307 unit D1B-6 plot and the D1E-11 plot in Caolu Central Town, Pudong New District is 45,000/㎡, which is far lower than the average price of the surrounding second-hand housing.

Commitment

PDP0-0307 unit D1B-6 plot in Caolu Central Town, Pudong New Area, D1E-11 plot is located in Caolu Town, Pudong New District, east to Huagu Road, south to Qinjiagang Road, west to Gu Tang Road, north to north to north to north. Jin Zhaolu.

"Bright City" is a comprehensive plot of commercial and residential office

The lower limit of the residential set is 476 sets

Line 9 Gu Tang Road Station

Residential & Complexing price is 45,000 yuan/㎡

People and cities

New demonstration zone in Pudong, meet the future

Pudong has never lack of miracles. Pudong itself is a miracle. From Lujiazui in the 1990s, to the front beach planned by the 12th Five -Year Plan, and then to the Golden Bridge City Sub -center and Zhangjiang City Sub -center, Pudong’s speed represents Shanghai speed.

In 2019, Pudong New Area was given municipal economic management authority. In 2021, the "Decision on the Formation of the Pudong New District Regulations of the Shanghai People’s Congress and its Standing Committee" was adopted in 2021. By 2035, the socialist modern international University with world influence will be basically established. Urban cities.

Bright cities, Luzi World Pudong, Tangzhen-Cao Lu-Heqing City Town Cross Town Cao Lu, in the south of Zhangjiang Gao Technology Park, Biyun International Community in the west, and Gaqiao Free Trade Zone in the north. Only one outer ring line is separated from the Pudong 2035 plan. The time of the two songs can reach 2.18 million square meters of Jinqiao’s "9 palace", which has superior geographical and traffic advantages.

Project area map

Bright cities, compound development of commercial, office buildings, residential and other formats, and integrate public travel, office, entertainment, shopping and other functions one stop. At the same time, the value of surrounding land is greatly increased, and the development of the entire sector will be driven, and the future will become the core business center of the "Cao Hetang" region.

Diagram

People and life

"6D" tod, a new era of life mode

As the new generation of TOD products of China Merchants Shekou, the bright city comes with about 90,000 square meters of business -China Merchants Garden City, only 416 houses, 6 office buildings, etc., to create a three -dimensional lifestyle with the new "6D" TOD model.

At this point, home, shopping malls, office buildings, and subways have no underground pass within about 400 meters, and enjoy all supporting facilities. Easily realize the efficient and high -quality experience of work, life, social, and travel. With more comfortable travel standards, richer business scenarios, greener urban environments, more vibrant living forms, and more free living space, create a new urban model of "man -made".

Diagram

The construction surface of the "China Merchants · Bright City" residential product is about 105-135㎡, with a total of 416 units. It is expected that the first phase of the residential house will be pushed 105㎡Essence The apartment diagram is as follows:

Peripheral facilities:

【Business Resources】

There are commercial facilities such as Shanghai Jinqin Square, Baolong City Plaza, Yue Tian Di and other commercial facilities around the plot.

Baolong City Plaza

【Ecological Resources】

There are also Jinhai Wetland Park in the ecology.

Jinhai Wetland Park

The "Bright City" is about 1 kilometer of Perma Hills (real estate transformed by the dormitory). The apartment is about 41-108 square meters of 1-4 rooms, with a total price of about 2.88 million.

Peima hill sand table

The west side of the plot is the riverside urban garden project. It was completed in 2006. The current average listing price of second -hand housing is 61,000/㎡.

Riverside city garden

Everyone who loves life has a better idea for the city! As a rare subway disk in Pudong, the project has attracted much attention from the start of the land. On the day of the release of the case, many customers have been looking forward to it.

Officially released by the project,China Merchants Shekou "6D" TOD -The bright city exhibition hall is grandly opened on January 27,,The exhibition hall is located in the northeast corner of the intersection of Jinzhao Road, Gu Tang Road, about 200 meters south of McDonald’sEssence Please enter the registration channel for consultation and appointment!