After 40 years, what is the significance of the re-release of Jet Li’s famous work Shaolin Temple?


Special feature of 1905 film network After a lapse of 40 years, the 4K restored version was re-released in Japan on April 15th. As soon as the news came out, it immediately attracted a hot discussion on the Internet. As a famous work of China Kung Fu superstar, the 82nd edition of Shaolin Temple is a collective memory of a generation. When "Shaolin Shaolin" in the lyrics of the theme song sounded, the classic pictures in the movie began to flash in front of people.


On March 16, 2022, the 4K restored version of the trilogy was re-released in France, which also attracted many people’s attention. Earlier, classic domestic old films were also shown in Southeast Asia, North America and other overseas regions. This can’t help but make people ask, what is the significance of these films being shown overseas? What are the intersections between them? 

Business and emotional value coexist.

"I’m so looking forward to it." After learning the news of the re-release of Shaolin Temple, a Japanese netizen commented, "Jet Li’s martial arts actions have a dance-like aesthetic feeling. I want to engrave the’ dance’ that became clearer after 4K repair in my heart. " On January 21st and February 1st, 1982, "Shaolin Temple" was released in China, Hongkong and China, respectively, which set off a nationwide movie-watching frenzy. In the same year, when the film was released in Japan, it also caused a sensation. At that time, it set a box office score of 4 billion yen.


This time, the film will be shown in Japan, which is bound to have certain commercial value considerations. "If it is to be issued overseas, I think it still has certain commercial value, and there must be capital behind it." An industry insider with many years of experience in restoring old movies said so. At present, the restoration of old movies is divided into two ways: manual and AI. In the process of repair, the higher the proportion of labor, the higher the repair cost. For the film side, repairing the master tape has invested a certain cost, and it is bound to have certain expectations for the box office. As for the final box office of the film, it depends on the specific schedule environment and other factors. According to statistics, as of April 7, 2022, the Korean box office of "The True Color of Heroes" and the French box office of Infernal Affairs 1 were 74,000 US dollars and 621,000 US dollars respectively.


"Because there is 4K to fix this thing, it has an excellent opportunity and new value for re-release, just like it was re-released in China more than two years ago." Luo San, executive deputy general manager of 1905 Film Industry, said frankly. "In addition, commemorating the 40th anniversary of the release is also of great significance for the re-release of Shaolin Temple in 2022. The generation of viewers 40 years ago has grown old. For young viewers, the re-release of the restored version is actually equivalent to the premiere. "


 In addition to commercial value, the film provides many viewers with the sentimental value of revisiting the classics. For the vast majority of overseas domestic films, besides box office revenue, the latter is more important. As the saying goes, "Classics will not fade with time, but will become more and more precious". "The cost of doing this is very high. If you don’t pay attention to it, it will be difficult to do it later." Xiao Feng, who has participated in the restoration of old films, believes that such re-released films need more market attention. Previously, the color version of founding ceremony, which the company participated in the restoration, was shown in the mainland in 2021.


 In addition to cinema screening, many old films will be shown overseas by participating in international film festivals. In 2019 and 2020, the director’s "horse thief" and the director’s 4K restored version were shown in the classic unit of Cannes International Film Festival. There are not a few old domestic films released overseas in this way.


According to Zuo Heng, deputy director of the Film Culture Research Office of China Film Archive, the film "horse thief" shown in Cannes is a 4K48 frame version. In the restoration of "horse thief", China Film Archive adopted high frame rate production technology, which achieved more detailed image performance and more realistic visual effects.

Replay keywords overseas

In recent years, the number of overseas reruns of domestic films has been increasing. 4K repair version, high reputation, geography, etc., have become the key words for this kind of film. Whether it is Shaolin Temple, Infernal Affairs trilogy, Farewell My Concubine and other overseas replayed domestic films, the title of the film is usually followed by the word "4K restored version". This is one of their important group characteristics.

On the mainstream scoring platforms such as Douban, high reputation has become another remarkable feature of such works. Among them, there are many high-profile movies with Douban score above 9. The number of people scoring these film platforms ranges from 100,000 to more than 3 million, and the content quality has been tested by the public. Art has no borders, and film, as one of its branches, is the same. The universal values and the brilliant display of human nature in excellent big-screen works often convey warmth and delicate feelings that transcend the gap between language and culture.


 In terms of genre, this kind of films are mainly action films, police films and literary films. Among them, many films have obvious oriental characteristics. In terms of gangster films, most of them are China and Hongkong films. In the first episode of the classic Korean drama "Please Answer 1988", five protagonists gathered in Azeri’s room to watch the Hong Kong film "The True Color of Heroes". According to public information, this film was shown in Korea for many times on May 23rd, 1987 and August 8th, 2008, and even made into a film.


 In the overseas replays of domestic old films, most of them are in Southeast Asia. Based on the geographical cultural exchange, this kind of old films have a high awareness in this area. "Shaolin Temple is definitely a classic in action-type films; The biggest international market for films with the theme of the Three Kingdoms is Japan. " Luo San said that based on the cultural influence of geographical location, such films are more popular and recognizable in Southeast Asia. Kung Fu movies, especially those starring Jet Li and others. In addition, based on the higher awareness of these areas, it can also save a lot of money on the cost of film publicity. The film can put more energy and money into a higher standard of repair quality.


It is worth mentioning that many domestic audiences have inquired about the release time of the restored version in mainland China when they heard the news of the overseas re-release of Shaolin Temple. Many young viewers are looking forward to watching this film on the big screen in China. No matter whether the new and old films "go out to sea", they all shoulder the heavy responsibility of Chinese excellent culture and reflect the rapid development of China society. In the future, overseas audiences will meet more excellent film and television dramas made in China.


The battery life exceeds the fuel vehicle! Extreme krypton 009 pure electric MPV is available for sale from 499,000 yuan

This year, several major new power brands have been making efforts in new energy MPV products, including Li Auto, which also plans to launch MPV products in the future. But none of them are listed. Their products are either plug-in hybrid + pure electric, or extended range + pure electric, and the pure electric version is slightly weakened. As for the reason, several bosses may also think that pure electric MPVs can’t match fuel vehicles in terms of battery life.

But this time, Extreme Krypton 009 raised an "objection"!

On the evening of November 1st, the second model of Extreme Krypton Automobile, the high-end luxury pure electric MPV – ZEEKR 009, also from Geely SEA’s vast architecture, was officially launched. At the beginning of the press conference, An Conghui released "Wang fried": the Extreme Krypton 009 WE version priced at 499,000 yuan, equipped with a 116kWh battery pack, CLTC working conditions have a battery life of 702km, and the ME version priced at 588,000 yuan will be equipped with the Kirin battery of Ningde Times CTP 3.0 technology. 140kWh energy can provide a battery life of 822km under CLTC working conditions! Even though the CLTC working conditions are slightly watery, it exceeds the single battery life of most fuel MPVs at 8.

In addition to the difference in battery pack, the power and comfort configuration of the two polar krypton 009 are exactly the same. Including 400kW front and rear dual motors, 4.5 seconds to break the 100 acceleration capacity; 45mm height adjustable air suspension and CCD electromagnetic shock absorption system; 6 high-end seats with soft Nappa top first-layer cowhide, front electric suction doors + rear double side electric sliding doors; Mobileye EyeQ5H chip + 7x 8 million pixel camera, and a number of different types of radar composed of high-perception smart driving hardware; in addition, there are 15.6-inch rear digital TV, YAMAHA high-end audio, intelligent fresh air conditioning, etc.

In terms of car purchase rights, Jikrypton officially gave two different plans: "Dading" and "Xiaoding". Among them, the deposit rights of 10,000 yuan include: free upgrade of ZEEKR AD fully intelligent driving assistance system worth 35,000 yuan, and free upgrade of high-brightness silver chrome grille worth 8,000 yuan. The intention gold rights of 5,000 yuan include: vehicle priority tasting, priority production scheduling after transferring the deposit.

The launch event of Extreme Krypton 009 is themed "Reinventing Luxury". From the appearance design, it does have more thinking and insights than most of the products of the same level that use Elfa as a reference.

The appearance of the new car looks very tough, and the lines of the whole car are mainly straight and hard, giving it a sense of strength. The fully suspended roof design brought by the hidden A-pillar was relatively rare on MPVs before. It is particularly worth mentioning the front face. Due to the absence of the restriction of the engine air inlet, the polar krypton 009 can use a set of "Fountain of Light" chrome-plated style fully enclosed grille, 154 LED lights, which make the front face dazzling at night, exuding a strong noble attribute.

The length, width and height of the Extreme Krypton 009 are 5209x2024x1856mm respectively, and the wheelbase is 3205mm. The size is comparable to that of the Landscape Dreamer and the Tengshi D9, both of which are larger MPVs. In the past, large MPVs would be more laborious to get on and off, while the Extreme Krypton 009 has an air suspension with a minimum ground clearance of only 122 mm, and a low floor design, making it more comfortable and convenient for rear passengers to get on and off. The elderly do not need to be supported, and children do not need to climb.

It is slightly different from other MPV positioning. In order to take care of the driving experience of the whole car and not make the third row a burden and accessory, the polar krypton 009 only provides a 6-seat version. The seats in the first, second and third rows use the same Soft Nappa full-grain first-layer cowhide, which is soft and comfortable by more than 30%. It is more skin-friendly, anti-stain and easy to take care of. The second row of first-class aviation seats is 0.7m wide and the thickness of the seat cushion is 12cm. It has the only 7-layer seat cushion structure in the same class, which is wide and thick enough. It is the first in the same class to create a 25mm high-density shock absorption layer, equipped with a 10mm dream rebound sponge, which brings better shock filtering effect.

The second-row first-class air seat is equipped with a SPA-class seat massage function, with optional strength in 3rd gear and 5 massage modes; the oversized leg rest supports an electric four-way maximum adjustment of 65 ° and a maximum length of 50cm; the smart armrest includes a copy switch developed according to different parts of the seat and a multi-passenger seat memory function, which is more convenient and intuitive than the touch screen control.

In addition to the luxurious and comfortable configuration, the intelligent properties of the Krypton 009 are also significant.

In terms of hardware, Krypton 009 has an 8155 intelligent cockpit computing platform, commanding and linking 68 ECUs, realizing intelligent collaboration of luxury experience. The new car on the software is equipped with the industry’s first multi-modal stereo interaction system deeply customized for MPV: ZEEKR OS for MPV, which provides users with the ecological integration of MPV car terminal, digital TV terminal and mobile end point. The interaction pattern will provide touch, voice control, remote control and behavior recognition (which will be opened through OTA upgrade), and the interactive device includes instrument screen, center control screen, 15.6-inch center ceiling screen, and two-sided Smartbar smart screen in the second row. The third-row passenger’s exclusive ICC call assistant can communicate directly with the driver’s seat more clearly.

Under different travel scenarios, the front driver can prepare the car with one click, and adjust the seat, screen, temperature, etc. for the rear passengers with one click through the intelligent control panel or voice commands. It can also realize one-click rest, one-click conference (1080P high definition camera supports high-resolution video conferencing), one-click movie viewing, and enjoy the top intelligent courtesy.

In terms of intelligent driving assistance, the Krypton 009 series comes standard with 2 7nm process technology Mobileye EyeQ5H high-performance chips, 7 8 million pixel high definition cameras (maximum line of sight 600m), 4 2 million pixel surround view cameras, 1 ultra-long-range millimeter wave radar (detection distance 250m), 12 short-range ultrasonic radar and other powerful hardware, which improves the algorithm and perception ability in an all-round way.

With its powerful perception and algorithm capabilities, Krypton 009 is the only MPV in the world that can achieve NZP autonomous piloting and auxiliary driving, which can realize autonomous up and down high-speed ramp, follow-up cruise, lane change, interoperability switching, etc. At the same time, Krypton 009 also has the function of "Antelope Avoidance", which fully covers pedestrian avoidance, cart avoidance, road occupation avoidance, and protects all traffic participants. Based on the global OTA upgrade capability, more than 30 intelligent driving auxiliary features will be pushed in batches and continue to evolve.

Finally, in terms of power, the Krypton 009 is equipped with front and rear dual high-performance permanent magnet synchronous electric drive systems as standard, with a peak power of 400kW. Among them, the highest efficiency of the rear motor containing SiC silicon carbide technology has reached 98.5%, and the 0-100km/h acceleration time is only 4.5s. It is currently the only MPV member of the 4-second club.

The front suspension of Extreme Krypton 009 adopts a double wisharm virtual double ball head independent suspension, and the rear suspension adopts an integrated multi-link all-aluminum independent suspension. At the same time, Extreme Krypton 009 is equipped with a fully automatic air suspension system + CCD electromagnetic vibration reduction system as standard, which can realize real-time intelligent trimming according to the mass distribution of the front, rear, left and right of the passenger compartment, bringing the ultimate comfortable experience. At the same time, the new car also comes standard with the only lightning switching intelligent four-wheel drive system in the same class. It can switch between two-wheel drive and four-wheel drive in 0.4s. Daily commuting can only use the rear motor drive, reducing energy consumption, and the rain and snow road can be switched to four-wheel

In addition, in terms of MPV’s more important safety, the polar krypton 009 adopts a safety design such as an integrated die-cast rear aluminum body, a triangular double A-pillar, a 70L front and rear row through large side air curtain, and a "ten grid" battery anti-collision structure. The torsional stiffness of the vehicle body reaches 36450 N · m/deg, which is more than 3 times that of the traditional MPV; the top pressure resistance is up to 128kN, and the roof can bear up to 13 tons; the battery pack does not spread without heat and does not catch fire.

Extreme Krypton officials said that Extreme Krypton 009 will be officially delivered in January 2023. As one of the few high-end, luxury, and intelligent pure electric MPVs currently on the market, Extreme Krypton 009 has almost no direct competition. After Extreme Krypton 001 completes monthly sales of over 10,000 yuan, if Extreme Krypton 009 can give similar sales results next year, then the brand of Extreme Krypton will be stable.

FAW Toyota 2023 Asian Dragon officially launched 199,800

On May 25th, FAW Toyota flagship sedan – 2023 Asian Dragon officially launched, the official price is 199,800 yuan – 279,800 yuan, the whole series includes 2.0L fuel, 2.5L fuel and 2.5L intelligent electric hybrid dual engine three power versions, a total of 10 models.

The 2.5L intelligent electric hybrid dual-engine power system equipped with the 2023 Asian Dragon adopts the TNGA 2.5L DYNAMIC FORCE engine with both hot topic efficiency and high power output. It is designed in combination with the miniaturization, lightweight and high-efficiency technologies of the hybrid system to achieve a maximum power of 160kW. It is matched with a high-efficiency and low-loss E-CVT gearbox with a lightweight structure to achieve a low fuel consumption performance of 4.71L/100km (WLTC operating conditions).

The 2.0L gasoline version is equipped with the TNGA 2.0L engine, which is lightweight, low center of gravity and powerful, and is paired with the Direct Shift-CVT gearbox. The TNGA 2.5L DYNAMIC FORCE engine of the 2.5L gasoline version is paired with the Direct Shift-8AT gearbox.

2.0L XLE Premium Edition, 2.5L Touring Premium Edition, 2.5L Dual Engine XLE Premium Edition/20th Anniversary Platinum Commemorative Edition/Limited Flagship Edition are also equipped with PVM panoramic monitoring system, which can monitor the surrounding conditions of the whole car 360 degrees through four cameras located at the front, sides and rear of the car.

The whole series is equipped with Toyota Connect intelligent interconnection, which connects the vehicle with the back-end data center and call center through the in-vehicle communication module, providing users with a full range of 365-day X24-hour vehicle to everything services. Among the high-end models, digital keys are also added, and no physical keys are required. Smartphones can complete operations such as locking, unlocking, and starting.

The 2.0L fuel version and the 2.5L dual-engine version use the upper and lower integrated high-brightness modular front grille; the 2.5L fuel version uses the dot matrix mesh-shaped front grille, and the three-dimensional lines from the center to the two sides are integrated with the streamlined body. The 18-inch bright silver rims and titanium gray rims on the high-end model, two styles, either luxurious atmosphere or strong, add points to the overall light luxury sports temperament of the 2023 Asian Dragon. The 2.5L dual-engine 20th anniversary platinum commemorative edition also has the exclusive logo of FAW Toyota’s 20th anniversary.

The front seats of the 2.5L Touring Premium Edition, 2.5L Dual Engine XLE Premium Edition and above are upgraded to ventilated seats, allowing drivers and passengers to enjoy a comfortable travel experience at all times.

2023 coincides with the 20th anniversary of FAW Toyota. In order to thank users, from now until May 31, FAW Toyota has prepared triple benefits for users who newly purchase Asian Dragon, including: 0 interest for 2 years, ultra-low down payment/long-term financial plan, 0 pressure easy purchase, 40% down payment 0 interest rate for purchasing double engine models; replacement gasoline version up to 6,000 yuan subsidy, replacement double engine up to 10,000 yuan gift; purchase double engine models enjoy battery lifetime quality assurance.

18 Nissan Tule Y62 cost-effective off-road vehicles with high reputation

With the continuous improvement of living standards, it has become the first choice for many people to travel, because car travel is not only flexible in route planning, but also "stop and go" when encountering beautiful scenery, which can bring people more freedom and comfort. But it is not a "travel that you want to go", because it involves vehicles, safety and many other issues, so advance preparation is essential. Today, we will share some valuable experiences of senior "old hikers" with you. Y62 Middle East version 4.0XE is all-round, and will go with the full-hearted life.National car consultation hotline: 18102173858 Manager Wang [with WeChat]

2017 4.0 XE Middle East Edition complete telegram telegram Have a car

  Stature and wild performance

  Born for off-road, the huge body is attracted by the more majestic temperament, which fully demonstrates its own unique charm on the basis of hard style. The new model indulges in off-road release of vitality, fusing the figure and wild performance perfectly. The large-scale chrome decoration with black honeycomb middle net also adds a bit of luxury to the new addition.

  Passionate design

  The front shape of the Nissan is more dynamic, and the integration of the iconic red also gives people a more passionate feeling. The rear of the Nissan is equipped with 22-inch forged aluminum alloy wheels with a single side and a new shape, which makes the whole vehicle more sporty. In addition to greatly "fattening" compared with the old model, the appearance of the Y62 is not very bright in details. However, for a car, the appearance is important, but it is not the most concerned of potential buyers. Whether the off-road ability is strong enough and the ride is comfortable is much more important than the appearance.

  Spacious space

  The size of Nissan has reached an amazing 265/70R18. This comfort-oriented set performs very well in terms of road noise. The new model pays attention to the improvement of interior space, especially in terms of legroom for passengers in the second row. The new car has increased by as much as 10cm compared to the old model. 18 inches is not too big, and the multi-spoke shape is relatively thick and luxurious. In addition, we accidentally adopted a 4-caliper high-performance front, which greatly improved the safety performance.

  Summary: The Y62 Middle East is a near-perfect product, which is extremely luxurious and capable. But as a very popular model in the series, the advantages of the Y62 Middle East are beyond doubt. Whether it is a mature and stable appearance, a comfortable and luxurious interior, or multi-functional and convenient control and all-round safety performance, it guarantees the maximum comfort and driving pleasure of the driver and occupant.

National car consultation hotline: 18102173858 Manager Wang [with WeChat]

High value, large space, equipped with Tiggo 9 purchase manual.

What I brought to my riders today is. Let’s get to know each other.

Let’s look at the appearance of Tiggo 9 first. The design style of Tiggo 9′ s front face has taken a fashionable and simple route, which looks very cool. Coupled with the young and fashionable headlights, the overall look is full of comfort. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4820MM*1930MM*1710MM. The car adopts dynamic and lively lines, and the side circumference looks very eye-catching. With large-sized thick-walled tires, it looks full of movement. In the rear part, the overall shape of the rear part echoes the front face, and the taillights give people a very full feeling and create a good gas field.

In terms of interior, the interior of Tiggo 9 presents a fashionable and atmospheric design style, and the overall visual effect is very distinctive. The steering wheel of the car is very clean, made of genuine leather and full of design. Take a look at the central control, with a 12.3-inch touch-sensitive LCD central control screen, which makes the interior style impressive and looks quite unique. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and full of technology. The car uses leather seats, which are wide and thick and comfortable.

The Tiggo 9 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 192KW and a maximum torque of 400N.m, with good power performance.

In addition, the car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light and other configurations.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. If you have plans to buy a car, Xiao Bian thinks it can be included in the alternative list.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is fierce. The only standard air suspension within 300,000 yuan +CDC.

  In the current auto market of "volume price and volume configuration", the only smart air suspension +CDC electromagnetic shock absorption system comes standard within 300,000 yuan, and the newly listed Star Road Star Era ES is once again rolled up to the ceiling.

  As the first pure electric vehicle of Xingtu new energy product series "Xing Ji Yuan", a high-end brand of Chery Group, on December 20th, the ultra-comfortable and long-life smart car Xing Ji Yuan ES was launched globally. The new car was launched in five versions: the standard battery life version of Air with 400V high-voltage platform was 225,800 yuan, the standard battery life version of Plus was 235,800 yuan, and the long battery life version of Max with 800V high-voltage platform was 269,800 yuan and Max+ long battery life version.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image001.

  The Star Age ES, which combines Chery’s 26-year car-building strength and many black technologies, shows its strong strength in challenging similar models in five dimensions: space, safety, energy consumption, comfort and intelligence. It is the first model of iFLYTEK Spark Cognitive Model, and it is also an innovation of Chery’s technology, system and user concept, which has reached new heights in terms of driving quality, intelligent network connection and product performance.

  Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said, "We want Xingtu to become Chery’s ‘ BBA’ , become the brand pyramid of Chery Group ‘ Spire ’ , leading the entire Chery brand pyramid towering into the sky! And it is lit with new energy ‘ Spire ’ Help the high-quality development of China Automobile. "

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image002.

  Xingjiyuan ES came out at the important moment when Chery Group launched its new energy, which laid the foundation for Xingtu brand to become a new energy, intelligent and high-end brand in China, and brought consumers a smarter, more comfortable and efficient car experience, which is expected to become a new darling and a new benchmark for comfort in the market, thus accelerating Chery’s goal of entering the top ranking of new energy.

Chery is no longer welcome. The pricing of ES in Xingtu Xingyue Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image003.

  Five major products strive to create a "super comfortable" subdivision track

  The birth of a brand often caters to the rise of the times and represents a new value. Starway Star Era closely follows the needs of the times and creates super-comfortable categories. It is necessary to be the first brand to take "super-comfort" as its gene. Starting from the most difficult comfort needs of mainstream groups, from the comfort experience of car space, living space and spiritual space, Star Era ES has changed its life with technology and become a star product of Starway in the "super-comfort" subdivision track.

  Xingjiyuan ES was born in E0X, a global super-comfortable and high-performance electric platform that Chery Group devoted four years to research and develop. E0X platform brings together the world’s top resources, and it is a platform specially built for electrified track with global standards. The platform is positioned as a global super-comfortable and high-performance electric platform, providing users with "super-comfortable" travel solutions, and interpreting Chery’s redefinition of "new car" with the world’s leading technology system and solid and honest innovative experience, so as to empower the Star Age with the three core values of super-comfortable driving, super-comfortable peace of mind and super-comfortable intelligence.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image004.

  First of all, safety is the guarantee of all technologies. Xingyue ES is equipped with as many as 30 active safety functions. After more than 100 collisions, it simulates more than 30 typical collision scenarios in the collision safety laboratory developed according to the world’s highest five-star safety standard, providing all-round and full-scene safety protection. Especially in terms of battery safety, the "1+8+1" electrical safety standard created by Xingjiyuan ES passed the first domestic electrical safety technical verification system for new energy vehicles with excellent results, and won the "NESTA Six-dimensional Electrical Safety" No.001 certification of China Automobile Center. Second, ultra-low energy consumption, ultra-fast charging and long battery life eliminate user anxiety. Thanks to a complete energy consumption development system with five capabilities of drag reduction, consumption reduction, energy replenishment, efficiency improvement and temperature control, and mastering 56 core technologies of low energy consumption, Xingjiyuan ES has redefined the new standard of power consumption. Up to now, among the 85 electric vehicles with a vehicle length greater than 4.75 meters announced by the Ministry of Industry and Information Technology, Xingjiyuan ES consumes 11.7kWh of electricity per 100 kilometers, which has become a new benchmark for low power consumption. It needs low energy consumption, fast charging and long distance running. Charging for 5 minutes, battery life of 218km, and 30% to 80% energy supplement in 15 minutes. The Max+ long battery life version released this time perfectly solves the user’s anxiety with the longest battery life of 300,000 yuan and 905km.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image005.

  The third is the super comfortable experience. With flat floor, deep design and 70.2% super-competitive space, Xingjiyuan ES has created a six-way transparent large space experience, which is comfortable and free to ride up, down, left and right. In particular, the seating space in the back row is spacious enough, and the passage in the floor is smooth enough to really enjoy the large space in the back row.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image006.

  At the same time, the large flat floor should be equipped with a large island platform, and the design concept of "island platform" should be introduced. A pair of large cup holders, an 8L four-season constant-temperature armrest box and a warm-hearted locker can be used at will. In addition, there are 50W wireless super fast charging, three 60W fast charging interfaces, suede large-size beauty mirror, password glove box and other intimate configurations.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image007.

  Fourth, look at the air suspension, which is one of the important configurations to improve the driving quality of vehicles. In the past, only luxury cars were equipped with it, which was expensive, and usually appeared on BBA models of more than 500,000 to 600,000. However, this time, the whole system of Star Age ES comes standard with IAS intelligent air suspension +CDC electromagnetic vibration reduction system, which is the only model with this system within 300,000. At the same time, the pan/tilt chassis carried by Xingyue ES has four core technologies: cloud architecture, intelligent control chassis (CIC), intelligent power and multi-mode perception. All-round intelligent control jointly creates a world-class driving quality with both comfort and handling. The design of front high-order double wishbone+rear five-bar independent suspension is the core of cloud dynamic architecture, and it is also the basic guarantee for super comfortable driving. In addition, Star Age ES uses a large number of aluminum alloy chassis parts, which reduces the unsprung weight by 25%, further improving the comfort of the pan/tilt chassis, and even in complex road conditions, it can bring users a smooth and stable driving experience.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image008.

  Fifthly, NEP intelligent navigation system is another strength of Xingyue ES. As the first mass-produced smart car in the world, the Lion AI model carried by Xingyue ES is a high-dimensional intelligent interactive brain with full scene, self-learning and evolution. In particular, the smart island of the car machine brings a new interactive experience pioneered by the industry and creates a growing intelligent emotional partner for users. In addition to the super brain, Star Age ES is equipped with Chery’s third-generation NEP intelligent driving, using two NVIDIA DriveOrion chips with a computing power of 508 TOPS and more than 30 high-performance sensing hardware, and finally achieving end-to-end and full scene coverage. Among them, intelligent parking is particularly outstanding, especially in parking service, which can support the distance of 1km as far as possible, and supports the above-ground and underground cross-floor parking, covering more than 80% of the daily parking scenes, so as to realize visible parking to the greatest extent.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image009.

  Improve the user experience in the whole cycle and help increase sales.

  Huang Zhaogen, general manager of Chery Automobile Marketing Center, revealed that the goal of Xingjiyuan ES is to win the top five position in the 200,000-300,000 pure electric car market next year and hit the top three. Star Age ES will not only make great efforts in product strength, but also make all-dimensional progress in high-end services, perfect channels and ultimate rights and interests.

  Star Age reached the systematic layout of channels first. By the end of 2023, there were more than 300 stores nationwide. In 2024, there will be more than 460 stores in Xingjiyuan nationwide, providing users with a thoughtful service network and providing a full-scene, full-touch and intelligent high-end service experience. Starway’s high-end service experience is also accelerating, and high-end services such as "double-network repair", "quality lunch", "exquisite car wash" and "door-to-door pick-up and delivery" are widely praised by users. Adhering to the initial intention of "born for users", Star Age will provide users with the industry’s first lifetime warranty service for the whole vehicle, including the three-electric system and air suspension. At the same time, there are sincere high-end services such as lifelong OTA, remote diagnosis support, road rescue, and all-round service package. Chery’s promise of "Science and Technology Man" is real.

Chery is no longer welcome. The ES pricing of Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image010.

  In addition, Star Age will comprehensively lay out the construction of energy system to create a user experience of "more comfortable commuting and zero anxiety when traveling". In 2024, more than 120 brand stations will be built around 28 core cities, and enough over-filled piles will be matched according to the digital site selection ability. Perfect energy network layout will help new energy vehicles to build new infrastructure and meet users’ diversified energy demand. Outside the brand station, more than 300 Xingjiyuan marketing stores will be equipped with charging facilities to provide users with more comfortable charging services. At the same time, Xingtu Xingyu will access more than 500,000 public charging piles, covering the core urban and rural areas and along the expressway. With the smarter charging map and Star Age App, users can feel the whole journey of zero anxiety travel life that can be found, pushed, navigated and paid.

Chery is no longer welcome. ES pricing in Xingtu Xingyu Era is threatening. The only standard suspension within 300,000 yuan is +CDC_fororder_image011.

  Star Map Star Era should be a global brand, but also a globally recognized luxury brand. Star Map Star Era ES carries the mission of Chery’s brand, which also indicates that Chery’s new energy strategy has officially entered a new stage of development. (Text/wuyue Map/Chery)

Hu Ge’s suspicion of quitting the circle is getting worse! Black material continues to be exposed, and netizens’ ridicule is rising

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Hu Ge suspected that the circle was getting worse! The more black materials were picked up, the more netizens ridiculed: If you want to withdraw from the circle, just withdraw

Hu Ge’s suspected withdrawal from the circle attracted attention

Hu Ge, the name is almost a household name.

Since he starred in the role of Li Xiaoyao in "The Legend of Immortals and Swords 3", his popularity has risen rapidly and he has become a popular student in the film and television industry in mainland China. However, in recent times, news of Hu Ge’s suspected withdrawal from the circle has begun to attract people’s attention.

Black material is constantly exposed

With the spread of suspicion, a large amount of black material has emerged, causing public opinion to lose further reason.

Whether true or not, the allegations that Hu Ge had an affair with a female celebrity and the suggestion that Hu Ge was involved in some kind of illegal behavior have dealt a huge blow to Hu Ge’s image.

Hu Ge keeps refuting rumors

In response to these negative news, Hu Ge and the studio frequently issued clarifications.

They said that the so-called black material is completely fabricated, and they will defend their rights and interests through legal means. However, public opinion was not calmed by these statements, and more people chose to believe in the dark side of Hu Ge.

Does Hu Ge really want to quit the circle?

Retirement has become a hot topic of discussion. Some people think that Hu Ge has to quit the entertainment industry because of excessive work pressure and public pressure; others say that Hu Ge has reassessed his passion for the entertainment industry and chose another way of life.

Hu Ge himself did not make it clear whether it was due to personal development considerations or the fatigue of online violence, and the outside world has no way of knowing.

The voices of netizens’ ridicule are getting louder and louder

Behind the cloud of suspicion, there is the constant ridicule and ridicule of netizens.

Some people said: "If you want to quit the circle, just quit, it’s useless to expose any black material." They are tired of the gossip style of the entertainment industry, and they are also dismissive of Hu Ge’s controversy this time.

Exposure has a huge impact on an actor’s image

The fallout has had a huge impact on the image of Hu Ge, who has long won over audiences with his superb acting skills and low-key personal lifestyle.

However, this incident caused many people to reassess his image. Regardless of the truth, this incident is a huge challenge for Hu Ge.

Online violence and the public’s perspective

In public opinion, the public often focuses only on gossip and gossip, neglecting the value of the actors’ works themselves.

Online violence has become the main way of exposure, and for many celebrities, this is undoubtedly an undeniable torture. Perhaps in such an environment, quitting the circle has become the only option for Hu Ge.

Summarize:

The controversy over Hu Ge’s suspected withdrawal from the circle seems to be evolving into a protracted battle.

The exposure of the black material and the ridicule of netizens became more and more intense, and Hu Ge’s voice of refuting the rumor seemed pale and feeble. No matter what the final result was, this incident was a test for Hu Ge, and it also made the public reflect on their own excessive pursuit of celebrities and endless demand for gossip.

Perhaps it is time to give Hu Ge some space and time to choose the life path he wants.

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Ministry of Transport: Expand the coverage of taxi electri********* and online car-hailing "one-click ride-hailing" services

Recently, the General Office of the Ministry of Transport issued a notice on five practical work plans for people’s livelihood, including continuous improvement of senior-friendly barrier-free transportation services in 2023. The main points are as follows.

Enhancing senior-friendly transportation services

In order to further strengthen and improve the elderly travel services and continuously meet the elderly barrier-free travel service needs, the work plan proposes:

Expand the coverage of "one-click ride-hailing" services for taxis and online ride-hailing;

Build 1,000 new public bus and tram lines in the city that respect the old and love the old;

Promote the renovation of barrier-free facilities and equipment for urban passenger transportation.

Speed up the promotion and application of low-floor and low-entrance urban public buses and trams;

Launch the urban rail transit "love reservation" ride service, and provide reservation services for the elderly, disabled and other passengers through WeChat official account, Mini Program and other channels.

Promote new business platforms such as online car-hailing to reduce excessive commissions

In order to strengthen the protection of the rights and interests of employees in new transportation formats and create a good employment environment, the work plan proposes:

Promote major online car-hailing and road freight platform companies to strengthen communication and negotiation with employee representatives, industry associations, etc., to ensure reasonable labor compensation levels for employees.

Promote major online car-hailing and road freight platform companies to reduce the platform’s excessive percentage or membership fee cap, and publicly release it to the public.

The main line bridge of Shijialiang Interchange on the Yuwu Expressway is about to start to be erected. Reporter, all difficulties

This year, the road general freight driver qualification certificate can be directly applied for

In order to promote the direct application of road freight drivers’ qualification certificates and further reduce the burden on freight drivers, the work plan proposes:

Advance the reform of road freight driver qualification management, and cancel the road freight driver qualification certificate examination.

Drivers who apply to engage in road general freight operations shall directly apply for a road general freight driver qualification certificate from the transportation authority with the corresponding motor vehicle driver’s license obtained.

Ang Lee shares 30 years of directing.

Journal no 27556 on June 26th, 2022.period

In the final analysis, when I choose a theme, it touches me in a certain place, and it is very cinematic, not the story of words or novels, nor the development of characters, nor the elaboration of relationships.

Ang Lee

Director Ang Lee accepted an interview with TVBS Master Lecture Hall after the Golden Horse Film Festival last year, and shared his 30-year mental journey and his views on the future development of film and television around the "dream of human science and technology film", and also encouraged the younger generation who are enthusiastic about film to let go and create a new generation.

The following is the complete video (long time, recommended collection):

01

Choose a script instead of reading a story

Moment is the soul

Ang Lee thinks that the most important thing in a script is not the story, but whether there is a "Moment" in the story that can move people.

Ang Lee wrote his first three scripts in his film career. He laughed and said that he wrote his own scripts at that time in order to win the script award. However, since The Wedding Banquet became famous, the scripts flew like snowflakes. Ang Lee said that he didn’t have a certain film type or content, but there are usually some elements that can impress him: "Lust, Caution tells existentialism through good girls and bad girls; "Ice Storm" is a reverse statement of rationality and sensibility, which I like very much. "

In addition, Ang Lee said that many people think that making a movie means telling a story, but he thinks that a movie is actually not a story, but a feeling that will be moving at a certain moment, like a dream. For example, he said: "In Crouching Tiger, Hidden Dragon, Yu Jiaolong, played by Zhang Ziyi, finally jumped into the fog from Wudang Mountain, and there was a feeling of freedom and relief."

Crouching Tiger, Hidden Dragon

As for whether you are worried that what you feel can’t be recognized? Li Anxiao said that he is usually afraid after finishing, hesitant before taking it, and even self-doubt, but he thinks: "Art is more valuable because it can bravely face what we are confused and unclear. This is called art!"

02

Flip movie specifications with technology

Self-disclosure "I am a low-tech person"

Ang Lee shot Gemini Man in 2019, with 3D/4K/120 frames, and used 500 visual effects personnel to create a young version of Will Smith, which thoroughly transformed advanced technology into art, but Ang Lee said that he was actually a "Low Tech" person.

"I am a very Low Tech person. Give me your iPhone. I won’t use anything other than making a phone call." Speaking of his own weakness, director Ang Lee smiled with relief, but Ang Lee was not worried at all, because he knew that the professional should be handed over to the professional. The film "Gemini Man" was presented with high technology, but it was not the first time that Ang Lee applied high technology to the film. In 2016, Ang Lee had already broken through the film history, and clearly described everyone’s face in the film with the revolutionary specifications of 4K/120 frames at that time. "My eyes saw something. If there is a better way, I will ask those who know science and technology to help you. I will tell him and he will help me develop it. Therefore, I have a lot of ideas now. What I want to do is something at the forefront of science and technology, but my own knowledge and my sexual orientation are very backward. "

Gemini Man.

"I don’t know about the sufferings of the people. If I knew it was so difficult, I might not ask for it, but I kept pushing him (the technician). As long as he didn’t say that he wanted to jump off a building, sometimes he was forced to do something that could not be done. You made it. In fact, I think to put it bluntly, the movie is a virtual thing." Although he is at the forefront of science and technology, Ang Lee understands that the whole film industry seems to have encountered a bottleneck. "In fact, our progress is very slow. I think it has been many years slower than it should have happened, that is, everyone refuses to move forward. This phenomenon, I think this is a place that puzzles me."

Ang Lee understands that this is because movies have a set of laws, and this law follows the habits of the audience. "I think that if we all use virtual words now, at least in our perception, it is not acceptable, unless you are doing things like Avatar and Superhero, that is, everyone knows that you are a virtual world." Ang Lee said that different film types have different traditions, and films have to be convinced if they want to sell well.

Gemini Man.

"You will know that I am watching a romantic movie now, how can I appreciate it? It has a rule over there, and action movies have some types. This is a habit, and you are not convinced. You can mix, but you can’t mess around, shoot like life, it won’t Work. " However, Ang Lee is convinced that even if a movie needs a very real scene, investing in technology can still convince the audience that the movie should be smarter. "Many movie restrictions can be broken. If it’s digital, if you nail a board to get it, it’s actually smarter, that is, how to preview, Pretend that something happens, you Stage it, and after you get it out, the audience can believe that you can be involved in the story with you, and you can do it anyway. "

03

Only by making movies can you feel really alive.

"I didn’t want to say, I don’t make a movie to do, have tried! Then you just don’t shoot for a year. If you don’t shoot for two years, it will be very uncomfortable, feel bored, and then you can’t say it, and then your mind has been thinking about the movie. " Ang Lee recalled his long life as a filmmaker. There were two points in time when he thought about his persistence. The first point was when he couldn’t make a movie.

Pushing hands

"When I couldn’t make a movie at that time, I thought about what I was doing. Then I really won’t do anything. There was pressure from family and economy. What would I want to do at that time? At that time, I just wanted to make a movie. Why didn’t I have a chance? Just give me a chance. " Ang Lee recalled that when he was filming the first movie Pushing Hands, he was very bitter. He had to rely on himself for everything, and it was the first time that he had his own insistence.

"And when Crouching Tiger, Hidden Dragon was finished, I was in poor health, and I was really exhausted. At that time, I would feel that I had said enough, but I didn’t know what to do after stopping for three months. There is a new thing that can be thrown and forgotten. It seems that it is the same as a woman giving birth to a child. It is painful to forget it after a while and then (born). " Ang Lee said with a smile that at this age, there is no need to insist on this matter. "I will even tell young people that you have other choices and you’d better do something else. It’s really not practical. Then they won’t listen. It doesn’t matter if you insist on it."

Crouching Tiger, Hidden Dragon

04

Making a movie is like giving birth to a child, just forget about the labor pain.

Now I want to shoot until I am 300 years old.

Ang Lee exposed himself twice, and after insisting, he had the idea of letting go of the directing barrel.

The first time was when I filmed Pushing Hands. At that time, my wife was ill and the baby was born with a hard life. But at that time, I tried to get through it because I was unwilling. "I finally realized after filming, and I want to say that I can go back to the shore."

The second time, when filming Crouching Tiger, Hidden Dragon, Ang Lee revealed his physical condition after filming and convinced himself that "enough is enough", but after three months’ rest, he still kept thinking about making a movie. Ang Lee described making a movie as like giving birth to a child. "When I was born, I said I would never give birth again, and then I had another one soon after.".

However, even though there is no special insistence on the screenplay at present, Ang Lee said that there are still too many things he wants to shoot. He laughed and said that he hopes to live to be 300 years old because he still owes too many people things. "The theme is endless. Our generation pursues self-worth and belonging, but how to dream in this generation is their topic."

It’s spring for Yu Huanshui and Longling Mystery Cave to explode fine short plays.


Special feature of 1905 film network "Is the play fast? Shouldn’t this be a normal rhythm? " When Guo Jingfei was interviewed by a group of media, he heard the comments of netizens on his new drama "I am Yu Huanshui", which was "short in length and fast in pace", and responded inexplicably.


There are only 12 episodes of "I am Yu Huanshui", which was premiered last Monday and ushered in the pre-on-demand finale on April 14th. This kind of rhythm really makes the audience accustomed to "chasing drama and running" shine.


The drama series got a good score of 8.4 points/53,000 people in Douban, which became the highest score in the opening year of domestic drama. "Short and pithy" is the key word of "Yu Huanshui".


"Yu Huanshui" can be "through to the finale" after a week’s release.


Coincidentally, there are only 18 episodes, 22 episodes and 12 episodes of Longling Cave, Imperfect She and detective chinatown, which have been released recently. In the future, there will be a number of "short plays" such as White Moonlight, Cloister Pavilion, Double Exploration, Silent Truth and Dear Freud.


In February this year, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Management of the Creation and Production of TV dramas on the Internet", which mentioned that the shooting and production of TV dramas advocated no more than 40 episodes and encouraged the creation of short dramas within 30 episodes.


Under the double addition of policy guidance and market demand, does the popularity of "Yu Huanshui" mean that domestic network short plays have ushered in a "new era of development"?


Short duration, not short quality.

The new trend of network short play


The concept of "short play" mainly involves two levels: one is "the length of time", and the single episode is within 15 minutes; Second, "the number of episodes is small". Domestic online dramas usually take 12 episodes as the baseline, which is the lower limit of the number of episodes of many platform cooperation dramas, and the upper limit is generally not more than 30 episodes.


Depending on the characteristics of the network platform, short drama and seasonal broadcast have always been the main modes of online drama. However, unlike the early "family workshop" online drama, the development of online short drama in recent years has shown an obvious "boutique" trend.


Traditional film and television companies have entered the game. I am Yu Huanshui, jointly produced by Noon Sunshine and Iqiyi, brings together the "golden team" at noon: Hou Hongliang is the producer, screenwriter Wang Sanmao and Lei Zi have written Everything is Fine, and director Sun Molong has directed Parents’ Love.


Behind Longling Cave, Wanda Pictures is one of the producers. "Imperfect She" is a collaboration between Penguin Film and Dongshen Film. The earlier Oriental Wall Street was jointly produced by Tencent and FOSS. The entry of traditional film and television companies into the online drama market, especially the short drama market, will boost the upgrading of quality and volume.


At the same time, more and more "movie café s" are testing water network short plays. From Han Sanping’s early Crime Without a Certificate, starring Qin Hao, to the recent Imperfect She, which is composed of Zhou Xun, Kara Wai and Angie Chiu, and then to Guan Hu’s Longling Cave.


In the future, Liao Fan (Silent Truth), Duan Long (Double Detective), Wang Qianyuan (Sisyphus), Song Jia (White Moonlight) and other famous actors will also enter the show. Short plays and longer plays emphasize the so-called "film texture", and this "cross-border" will undoubtedly add to this.

"White Moonlight" stars Song Jia.


Wang Xiaohui, chief content officer of Aiqiyi, once summed up the characteristics of online short plays: "It’s either short or good, but short plays are easy to make fine." Short plays should attract audiences, shape characters and unfold plots within a limited space, which puts higher demands on writers, directors and actors.


In the first six episodes of "I am Yu Huanshui", the protagonist experienced high-energy plots such as car crash, cancer and organ trafficking, and completed the roller coaster experience from the bottom to the bottom, and then rebounded, which could not be finished in 30 episodes of traditional drama. A bitter but true image of "social animals" has also jumped onto the screen.


The audience can’t help but comment: "It would be great if all the plays were finished in 12 episodes."


At present, most of the domestic online short plays are suspense and crime themes. With the appearance of works such as Imperfect She with female theme and I am Yu Huanshui with absurd realism style, the short play market presents a trend of more diversified theme types and increasingly "high-quality".


Advantages and challenges

Will short plays become mainstream?


Although Qingpingle, which was broadcast almost at the same time as I am Yu Huanshui, was produced by midday sunshine, it suffered different fate in online word of mouth.


Because of the volume of 69 episodes and slow narrative rhythm, netizens sent the director "Kaizhou Zhang" to a hot search. Although the overall production of the series is excellent, the score is still around 8 points, but the rhythm of "Qingpingle" is not in line with the viewing habits of the online students.


According to the official data of iQiyi, the abandonment rate of long dramas is rising rapidly, reaching 56% in the first quarter of 2018. At the same time, the novelty rate of the last episode of short dramas with less than 24 episodes reached 20%, and that of long dramas with more than 45 episodes was only 6%. Users are more likely to pay for high-quality short plays.


A Le, who is engaged in the development of online drama, told Xiao Dianjun that the current audience is "getting impatient". They usually brush Tik Tok, Aauto Quicker and bilibili, and the video will be scratched if it fails to attract his attention for 3 seconds. This habit will naturally be brought to the process of watching the drama, so the requirement put forward by the platform is often a word "fast".


In February this year, the Notice issued by the State Administration of Radio and Television clearly pointed out that it was resolutely opposed to artificial "water injection" and lengthening the number of episodes, and short drama creation within 30 episodes was encouraged. From January to November, 2019, the average number of recorded TV dramas has dropped from 40 episodes in the same period last year to 38 episodes, and the total number of episodes has dropped by 27%. The creation of short plays with "concentration is the essence" is both a policy orientation and a market demand.


At the 7th China Internet Audio-visual Conference held last year, Wang Xiaohui predicted that "short plays will reach a phenomenal peak in the next three years." Platforms such as Youaiteng have also accelerated the layout of online short plays.


On February 25th this year, Youku released the "White Paper on Youku Short Play Cooperation", which fully opened the cooperation of short play content, and provided partners with a series of services such as content distribution, joint marketing and commercialization realization through Youku content open platform.


Content demand of Youku short play


White Moonlight, co-produced by Youku and Wuyuan Culture, starring Yu Entai and Song Jia, and Cloister Pavilion, adapted from Keigo Higashino’s novel, are highly anticipated.


Iqiyi has created strong genre short plays for users through two theaters: Love Youth Theater and Strange Suspense Theater, and produced many dramas such as Hancheng, Ferry of Soul, The Best of Us, Little Master and Slow Down. In the future, there will be Silent Truth starring Liao Fan and White, and Very Witness starring Song Yang.


Tencent, Oriental Wall Street, Longling Cave and Imperfect She are all jointly produced by Penguin Film and Television. Tencent video also launched the "hot pot drama" incentive plan in conjunction with hot pot video. Short plays such as "Double Detective" starring Duan Long and "Skyscraper" directed by Chen Zhengdao will also meet the audience soon.


Skyscraper (16 episodes) directed by Chen Zhengdao, Zhaoren Xu and Wu Zhongtian is highly anticipated.


While the prospect is bright, the network short play market is also facing many challenges.


First of all, although short plays are not low in cost, the pursuit of "quality" and "film sense" often means higher investment. As a producer and chief screenwriter, Chen Sicheng once revealed that the production cost of a single episode of the online drama "detective chinatown" exceeded 10 million yuan. The rough estimate cost of Oriental Wall Street is more than 32 million RMB.


In contrast to the high investment, it is a relatively short period, and it is difficult for short plays with more than 10 episodes to play the "long tail effect". Without joint investment with the platform side, according to the current mode of buying dramas mainly based on the number of episodes, the profit space of producers is limited. The short broadcast cycle also poses a challenge to publicity and marketing, and it is not easy to gradually ferment word of mouth.


In addition, the audience in China have not fully adapted to the rhythm of short plays and the mode of weekly shifts, and the habit of watching plays needs to be gradually cultivated. For example, many viewers reflected in the barrage of "I am Yu Huanshui" that 12 episodes are not enough to watch, and it takes too long to wait for a week to update.


In the long run, the combination of long and short dramas will still be the development direction of the online drama market for a long time to come. As pointed out in the Notice of the State Administration of Radio, Film and Television, "the number of episodes of TV plays depends on the content." The number of episodes is not the standard to judge the quality of dramas, but the right way to create online dramas is to refuse to inject water, reduce the quantity and increase the quality, and deepen the content.


Guo Jingfei’s words in the interview are very thought-provoking: "Many people watch TV dramas at twice the speed. Why should we torture the audience like this? Cut all the things that should be cut well. Isn’t this respect for the audience? "