Text | Internet refers to the North, by Wu Feiyan, edited by Pu Fan.

In the short history of local rock industry in China, I love rock music, a monthly magazine, has a decisive and contradictory position.

On the one hand, it is a red book in the minds of a generation of rock youth, and some people in the "Moon Group" call it the number one rock magazine in China. According to the investigation, in the most brilliant year of 2008, its sales exceeded 100,000 copies-of course, this is obviously incomparable with the Maxim and Yilin, which sell millions of copies, but considering the "almost underground state" of "local rock" in the post-Hung Hom era,

(It’s glorious to be on Love Shake)

On the other hand, Love Shake is not an absolute "rock magazine". Unlike modern sky, popular songs and extreme music, nearly half of the whole book Love Shake will have nothing to do with rock music at all.

It collects online jokes, ridicules social events, and publishes letters from readers, and then cuts the title page into small pieces of tofu to become a "confession wall" for readers, or sets up a section for readers to answer questions in the editorial column of the first few pages of the catalogue, which is similar to a bosom brother’s style-so that even if you don’t know anything about rock music, you can read it without barriers-which is obviously not hard-core. When people recall Love Shake, you can say bluntly.

(The editor’s imitation of "Jing M.Guo Style" has nothing to do with rock music)

And its disappearance is also very sudden, with no official statement and no hint in advance. Now many fans recall that they can only locate the very vague time point of 2013.

At that time, many readers found that they couldn’t buy magazines in newsstands for several months, and then they couldn’t bear to go to the Douban group of "I love rock music" to ask about the situation. As a result, in 2014, they finally waited for the post "Goodbye, I will roll" edited by Aiyao.

Only then will everyone know: Oh, the original Love Shake is gone.

01 struggle

Peng Fang told me that if you don’t understand why Love Shake can become a red book of a generation, you can go back and have a serious look at Legend of Wulin.

The general logic of this idea is: No matter how you understand it from any angle, The Legend of Wulin tells the stories of children in Jianghu, including Cuiwei Mountain, where mountain thieves are everywhere, Xiliang River, where Du Shiniang’s treasure chest is filled with anger, and four mafia families who employ gold and silver parents and Shangguan Yundun. However, when Guo Qiangwei and Tong Shitou are clamoring for Jianghu, Tong Xiangyu and Bai Zhantang always ask, "Do you know where Jianghu is?"?

In other words, the whole drama is actually telling you that there is no specific definition or specific place in Jianghu. It’s more like a spiritual core, which can be embodied as a person, a thing, and a certain way of behavior-if there are still rules and regulations in the Jianghu, you must deliberately "wander" and deliberately "be happy and hate". This is not "flying the red flag against the red flag" and deceiving yourself.

(Peng Fang said this train of thought, and The Legend of Wulin was pointed out at the beginning of the film.)

For that generation of rock youth,Love Shake helped them complete the same enlightenment..

Peng Fang probably got this feeling in 2009. At that time, "Love Shake" once interviewed an underground band from Shijiazhuang, and generously gave the band several pages of versions to introduce their group experience and important representative works, but when Peng Fang decided to listen to the song samples included in the accompanying CD, he was surprised to find that:

It seems that this band can’t arrange music?

Or can’t arrange music. Based on the interview with the editor, Peng Fang boldly speculated that no one in this band even really used musical instruments, and the melody was composed of various strange reverberation sound effects-such as plastic bottles with stones-and the lyrics were even more complicated. It seems that the author didn’t match the meaning of music, and it was full of howling chanting, such as "Die together, die first is boring".

To Peng Fang’s surprise, he was not disappointed with the band because of such "pseudo-music", but felt a sense of "being a punk" in his heart. In his words, it was the first time that he had a concrete understanding of the abstractions of "punk" and "rock":

"You say,Can rock and roll actually be an attitude, a spirit, and music is just a form of expression? It’s just that the rhythm of heavy metals, heavy bass and strong blows is more memorable?"

(Peng Fang went to a stall to sell used books when he graduated, and Love Shake in the corner was also on the shelf.)

Xiao Zhu, the former editor-in-chief of Ai Yao, may agree with Peng Fang. When interviewed by other media, he made it clear that "Love Shake is a rock magazine, not a rock magazine".

But from the perspective of God, this refined rock spirit may be more suitable to be described as "bondage" than the brilliant position of Love Shake:

The content of "spiritual rock" is indeed the biggest memory point that distinguishes Love Rock from other rock magazines, which helps them to greatly broaden their influence. For example, in Peng Fang’s memory, almost every book of Love Rock won the "courtesy" circulated by the whole class, and there are many readers such as class committees and class flowers who seem to be "upright" non-rock vertical audiences.However, a large number of contents are not suitable as the basis of content model, which supports the linear development of publications..

For example, "fruit culture". As an inseparable part of the rock culture circle, Love Shake never spares space to talk about sexual psychology and behavior boldly. In the "Welcome to do it" section of readers’ letters, they boldly published a reader’s experience of "treating love as an airplane cup" and often "she to magazines".

In the column of the shovel players (that is, editors) on the title page, some editors specially wrote about the experience of making a gun appointment, describing themselves as "knights with guns in battle" and saying that they had "got calluses in their jaws" before that.

You can easily find theoretical support for these contents, for example, it can be traced back to the hippie movement, which can lead to the color of "sexual liberation", or more bluntly, "encourage young women to die boldly for young artists" and "young artists express their sexual needs frankly and frankly".

But the depth of the topic behind this is simply not something that a monthly magazine can complete. So that the final result is that "Love Shake" published a large number of sexual and even pornographic content, and then circulated every month, with little growth.

(The second half includes all kinds of sensitive words and mosaics.)

Similarly, there is "So read!" in the second half of Love Shake magazine. A large number of sharp articles are reprinted in the section, which are aimed at discussing current affairs hotspots and public opinion trends. These contents really perfectly conform to the "rebellious spirit" and "questioning spirit" behind rock culture, but there is obviously a big gap between "magazine reprinting" and "rational participation".

Peng Fang also thought about this problem, the conclusion is that"Later, Love Shake was full of second-rate sense. Compared with Shake Green, angry youths liked it more easily.".

Under the bondage, the "struggle" of Love Shake is almost inseparable from the lifeline of the magazine.

From the beginning of their publication, they are used to publishing false magazine addresses to prevent sudden "seizure", and editors will frankly say in their columns that "this is a magazine that says nothing." They also adopted the form of "magazines are given with CDs" to ensure the publication.

At that time, because the CD (audio-visual products) version was easier to apply than the magazine version, a large number of publishers who could not get the magazine book number for various reasons settled for the second best, and replaced the magazine book number with the CD number to complete the publication. For example, the Practical Technology of Game Machines, which is also regarded as a classic, is able to introduce a large number of standard "edge ball" contents such as games, game cheating cheats and game cracking methods introduced by unofficial channels to the first generation players in China through this way of "saving the country by curves".

But even so, Love Shake, which can’t develop normally, will eventually lose money. They have thought of new struggle schemes, such as launching an electronic version of Love Shake.

On September 5, 2013, the first issue of "Love Shake" was put on the electronic version, and the content was the selection of the first issue in 1999.

However, this plan was also declared bankrupt after it was updated to the third phase. Now, the electronic link posted by "Hunter Talepool" on the Douban group has shown that "the page does not exist".

Part of the reason is that the electronic version of Love Shake was mainly based on the originality of classic rock music at that time, but because the original magazine was more popular in the second half of the social youth culture, and this part of the content could not pass the trial on Douban reading platform, the cooperation was finally terminated.

The other part, in Duan Lang’s view, is related to people’s reading habits and the concept of charging for reading at that time. At that time, everyone was used to paper reading or free reading, and there were many free books to replace e-magazines, so e-magazines were not very popular and their sales were not very high.

The fate of the paper version and the electronic version is similar. The paper version was closed after the publication of the 135th issue. That day happened to be the day when the electronic paper version of Love Shake stopped updating, October 20, 2013.

Cover of issue 135

After that, it’s probably not even a "struggle", but maybe it can only be called "death without rigidity"?

The editorial department still existed for some time after the publication was closed. Shovel players once wanted to try the APP or do some livehouse to maintain the operation of Love Shake, but in the end it was not feasible. Equivalent to the whole year of 2014, only Douban Station and Taobao Store were operating in Love Shake. Until the Spring Festival of that year, the last on-the-job team chose to be completely dissolved.

Colleagues also rushed to their own fields. Xiao Zhu, the first editor, returned to Yunnan, and Zhao Liang, the fourth editor, went to Modern Sky to work as a broker. Now the executive editor-in-chief, Ugh, worked as a reporter in the Southern Newspaper Department after the suspension of publication. Crow and Wang Erchao became monks. In 2015, Duan Lang was authorized by Xiao Zhu and began the transformation of Love Shake.

02 transformation

The process when editor Duan Lang joined Love Shake was very "rock spirit".

His first visit to the editorial department of Aiyan was in May 2009, when he was about to graduate from junior college. He went to Shijiazhuang in the spirit of pilgrimage, hoping to visit the editorial department of Aiyan. But when he reversed several trains and arrived at the address published by the magazine, he found that it was a fake address.

Duan Lang immediately contacted Mr. Yang Kai from the distribution department, and then continued to reverse the car. After two trips, he arrived at the editorial department of Love Shake, and then the "pilgrimage" suddenly became an "interview". After the editor-in-chief Zhao Liang warmly received Duan Lang, he quickly changed the topic to "Would you like to join Love Shake"?

In fact, at that time, Duan Lang had applied for an administrative teacher in a university in Baoding, his hometown, and got an internship. And he also has plans to take the undergraduate course by himself, and may continue to study. To paraphrase Hulan’s joke in the third season of the talk show conference, this invitation can be translated into a wage earner to persuade a serious person to "stop working and come to work together".

You can take Duan Lang’s scene at that time and taste his state of mind of "you can try".

Zhao Liang left some writing assignments for Duan Lang, which was considered as a written test. A month later, he was told by Love Shake that the article met the requirements and was shortlisted and qualified to work in Love Shake. In addition, Duan Lang himself needed to study in Shijiazhuang as a self-taught undergraduate in Normal University, so he resigned as an administrative teacher and officially became an editor of Love Shake.

Shijiazhuang, rock home town.

Of course, there is also a compromise and a less rock-and-roll side in this story.

After working in Love Shake for two years, Duan Lang’s family refused to allow him to stay in Shijiazhuang on the grounds of "no social security at work" and "extremely low salary". He was asked to return to his hometown Baoding in 2011. Duan Lang accepted this result, and his relationship with Love Shake changed from "alienation" to "remote writing" until the magazine closed in 2013.

But this "working relationship" with the characteristics of the new media era has become the beginning of a new story.

On November 11th, 2014, Duan Lang posted a post in Xiaozhu’s Douban Group to commemorate the 15th anniversary of Love Shake. At that time, Duan Lang was unhappy working in his hometown. He thought he didn’t like the industry he was in, so he decided to take the opportunity to apply to Xiaozhu to continue to run Love Shake with new media.

The next step is "all in so Rock!" .

In the first half of 2015, Duan Lang started with third-party platforms, and started with WeChat, Weibo, Douban Post Bar and the community. In the process, he recruited a group of partners, some of whom were the original editors of Love Rock, and some of them were some fans and some young readers of Douban Group, who successively shaped the new media version of Love Rock and became "I Love Rock Fanzine" which can be found on all content platforms today.

Duan Lang also began to do "love to shake the brand". In fact, Love Shake was designed and performed during the magazine period, but it was not done as a project. The colleagues in the original magazine are relatively introverted, so the general on-site and outreach work is handled by Duan Lang, who is more outgoing. With these experiences, Duan Lang is more handy when he is doing "love to shake the brand", and there will also be some fans and readers to help him.

In 2020, due to the impact of the epidemic, the unpacking performance of "Love Shake Factory Brand" was not opened until August 1. The tianjin railway station event with the theme of "Post-Rock Soul Night" chose a silent and restrained instrumental/post-rock orientation, which was well received by the audience. You can easily find people’s encouragement in the comment area of the large Myyule digital music cloud with 1.1 million fans.

Comments under @Myyule Digital Music Cloud Weibo

The Weibo account of "I love rock music Fanzine" has 20,000 fans.

Of course, the number of fans is not comparable because of the different nature of their work. "Love Rock" has less than 10 staff members, all of whom are voluntary workers, with no salary, no office and full soho. Everyone is doing what they can based on their interest in rock music and their feelings for "Love Rock".

In the second half of 2018, Teacher Mi joined the work of new media. At present, she and Duan Lang and several typesetting editors are mainly responsible for the operation of "I love rock music Fanzine" WeChat WeChat official account content. Weibo is operated by Grape and Duanlang. Besides, Duanlang also needs to operate platforms such as Douban, bilibili, Tik Tok and Aauto Quicker.

They also have a more ambitious plan than "becoming a new media editor", and they love to shake online schools.

On July 30th, 2020, WeChat official account and Weibo, Wechat of "Love Shake Online School", both launched the news of going online. The Weibo account of "I love rock music Fanzine" also forwarded the Weibo the next day, and the official announcement that "Love Rock Online School" officially started operation. Zhu Qinghua is the person in charge of this project.

As an editor of Love Shake, Zhu Qinghua is much more senior than Duan Lang-this can be fully reflected from the salary standard when she first joined Love Shake-300 yuan, full of food, flexible working system, it is not a thing of this era.

In particular, the combination of "flexible working system+package" is more worthy of refinement. "Love Shake" implements flexible working system, largely because the work intensity is not small, and wrapping can maximize the working hours of editors. When Zhu Qinghua first joined, there were only three editors in total. In order to cope with the pressure of monthly publication, she has been honed to drink water for 35 hours without eating, not to mention staying up late.

This style of punching and punching has become the biggest legacy left to her in the era of Love Shake magazine. In the new media era, in order to promote the new media platform of Love Shake, she sorted out 108 rock-related documentaries by herself, and opened them as chips to attract attention to all fans who are willing to let three friends scan the code to pay attention to WeChat official account.

However, the bad side is that people who grew up in that era are used to coming to subsidy income with affection, which exerts a subtle influence on their every decision.

Take these 108 documentaries as an example. In fact, they also expect to make profits from these resources. They set that fans can also get documentary resources by purchasing members, and intermediate and senior members of "Love Shake Online School" can have them, starting at 399 yuan.

Obviously, not many people will choose this scheme, including fans’ attention and loopholes, because people can choose to find a few friends to pay attention to, and then let them get the resources.

I expressed my concern about this situation, but Zhu Qinghua advised me not to look at it too much with "business": "Although it is said that there is no traitor and no business, you have to say that you are too traitor and you can’t eat any losses, so you can’t do anything that really benefits the public."

Hoping that "the benefits will benefit the public", she is also willing to become friends with all those who receive resources-no matter which way they receive them-and invite this person to join the exchange group to grow up together and chat and gossip together.

Then Zhu Qinghua entered the life rhythm of the biological clock defined by "feelings".

A fan base at 1 a.m.

The "Love Shake Online School", which is more straightforward about business interests, is the moat of this philosophy of life. "We don’t want to be in a particularly difficult state all the time. In the short term, teachers can’t stand it in the long run, and staff can’t stand it."

So far, Zhu Qinghua and her colleagues have basically designed the membership card system, and set up the background of "Love Shake Online School", waiting for the entry of "funds". After all, without money, it is difficult for her to provide good benefits to her colleagues. "You can only take one step at a time."

Lack of money and lack of people.

On the afternoon of the telephone interview with Zhu Qinghua, she was working in a coffee shop near a 7-day hotel. Basically, her office hours are from noon to evening every day. Like in Love Shake magazine, staying up late, going on business trips and catching up with the show are commonplace. That night, Zhu Qinghua drove out a recruitment tweet. She wants as many people as possible to know who they are and what they need, and strive for more resources.

She is even willing to start "community operation" for the development of online schools. The latter’s positioning in the industry context is very contradictory, and it often jumps repeatedly between the two extreme concepts of private domain traffic and harassing users.

"Because there are no students, the income of our online teachers can’t be guaranteed." Zhu Qinghua is currently responsible for nearly 40 teachers, but the number of students is currently less than 100. "If we can’t bring real benefits to our teachers through our online school, there is no better blueprint."

Zhu Qinghua is frantically looking for various communities during this period. At present, the audience covers the student communities of primary schools, middle schools, technical secondary schools, junior colleges, art schools and undergraduate courses.

"I plan to recruit a group of school representatives. If anyone has the community resources of these schools, I especially hope that they can join our team as soon as possible." After hearing that I had just graduated from college this year, Zhu Qinghua asked me if I had a school community. I said I had already retired.

Zhu Qinghua was looking for an exchange group in a circle of friends. It was Teacher’s Day.

03 rock

After learning that I was going to interview Duan Lang and Zhu Qinghua, Peng Fang once asked me to "confirm" a question to Ai Yao’s editors: "Do they all watch Summer of the Band?"

Because in his mind, "Le Xia" is only the prosperity of variety, and "Love Shake" is the most real rock status quo-"Some people must enjoy rock-and-roll expression, but certainly not everyone enjoys rock-and-roll expression, which is bound to make rock spirit and the public become antonyms"-and so on, those editors of "Love Shake" who enlightened his "rock spirit" will also have a high probability of "Le Xia"

Actually, I quite agree with him. Because even with the "Le Xia" variety show leading, rock life is not good. Similar to Wild Kids, the dada, Joyside, Trojan Horse and so on, they were dissolved without exception until Le Xia appeared to get a chance to reunite.

Moreover, the setting of variety, popularization and musicalization of Le Xia essentially determines the limitation of "musical expression".

On July 27th, another rock star, mr. six Zhou Yunpeng, questioned that he had repeatedly sent 11 Weibo, saying that he didn’t like Le Xia, thinking that it was prematurely consuming and overdrawing the just-right China market, which affected the development of independent music and worried more about those music that obeyed the market.

But after much thought, I still didn’t bring this problem to Duan Lang and Zhu Qinghua. After all, didn’t Xiao Zhu say, "Love Shake" is a rock magazine, not a rock magazine ",so why bother with the form?

Or maybe this kind of mentality is just another kind of packaging form of "thick ancient and thin today"?

After all, today in 2020, seven years after the publication of Love Shake was closed, there are still people posting in the Douban group of Love Shake: I miss that era and miss Love Shake 20 years ago.

That was 20 years ago when there was no wifi, no ns, no take-out, and broadband speed was calculated by the hour. What do you think people are missing? (This article is the first titanium media APP)

More exciting content, pay attention to titanium media micro-signal (ID: taimeiti), or download titanium media App.

Intermediate People’s Court of Baiyin City, Gansu Province (CCTV reporter An Wenjian)

　　CCTV News:This morning, the Intermediate People’s Court of Baiyin City, Gansu Province publicly pronounced the case of the defendant Gao Chengyong’s incidental civil action of robbery, intentional homicide, rape and insult to the body.Defendant Gao Chengyong was convicted of robbery, intentional homicide, rape and insulting a corpse, and was sentenced to death and deprived of political rights for life.Gao Chengyong said in court that he would not appeal.From 1988 to 2002, Gao Chengyong killed 11 women in Gansu and Inner Mongolia provinces, and the youngest victim was only 8 years old.

　　According to the facts, nature and circumstances of the crime committed by the defendant Gao Chengyong and the degree of harm to society, the court of first instance sentenced the defendant Gao Chengyong to robbery, sentenced him to death, deprived him of his political rights for life and confiscated all his personal property. Guilty of intentional homicide, sentenced to death and deprived of political rights for life; He was convicted of rape and sentenced to 10 years in prison and deprived of political rights for three years; He was convicted of insulting the corpse and sentenced to three years in prison; Decided to execute the death penalty, deprived of political rights for life, and confiscated all personal property. In addition, the defendant Gao Chengyong was sentenced to compensate the plaintiff in the incidental civil action for material losses. Gao Chengyong said in court that he would not appeal. (CCTV reporter Shi Yunsong)

　　The murderer killed 11 people in 14 years, and the police pursued him for 28 years.

　　From May 1988 to February 2002, for the purpose of seeking money, raping women and satisfying abnormal psychology, the defendant Gao Chengyong committed crimes of intentional homicide, rape, robbery and insulting corpses in Baiyin City, Gansu Province and Baotou City, Inner Mongolia Autonomous Region, resulting in 11 female victims’ deaths (10 in Baiyin District, Baiyin City, Gansu Province and 1 in Kundulun District, Baotou City, Inner Mongolia Autonomous Region).

　　So how did the police find the suspect Gao Chengyong? According to the police investigation, from the first case in 1988 to the last case in 2002, the suspect never seemed to hide his traces, and the task force also extracted the suspect’s fingerprints, footprints, biological traces and other evidence. Due to the limited conditions at that time, all fingerprints could only be identified manually. These exhibits failed to help the police find clues about the suspect in the vast sea of people.

　　In 2011, Baiyin established a DNA laboratory with the support of the Ministry of Public Security and Gansu Provincial Public Security Department, and gradually developed DNA-Y chromosome technology. This also provides a new means of solving crimes for the task force. With the help of new technology, 28 years later, on August 26th, 2016, Gao Chengyong was arrested by the police in a grocery store in Baiyin, and confessed to the crime of killing 11 women.

　　　

　　On July 18th, 2017, the Baiyin Intermediate People’s Court of Gansu held a closed hearing on Gao Chengyong’s case. The prosecution accused Gao Chengyong of four counts, including intentional homicide, rape, robbery and insulting the corpse.

Gansu Baiyin case trial site of first instance

[Pacific Science and Technology News]On November 22nd, the first model of HarmonyOS Zhixingguan Xuanzunjie brand was officially named "Zunjie S800". This model is scheduled to meet the public for the first time at Huawei Mate Brand Festival on November 26th, 2024. According to Yu Chengdong’s disclosure yesterday (November 21st), the length of the first car in Zunjie is about 5.5 meters, which may exceed 99.99% of the cars on the market. It is definitely "heroic atmosphere" and "larger internal space".

Previously, it was reported that the front design of HarmonyOS Zhixing Zunjie S800 adopts the shape of vertical and horizontal stars with crystal headlights, so that the crystal and the headlights are integrated. The Xinghe headlights present a three-dimensional aesthetic feeling at different angles, and the logo is designed with luminous crystal sections.

The body color is designed in purple and silver, and the side door handle is designed in bright stars, which means that the hand can pick the stars, the chrome-plated design is unique, and the pie wheel hub shows luxury temperament. The rear part, the design concept of the Milky Way scroll and the elements of the Rose Nebula make the whole vehicle more recognizable.

In contrast, the Golden Sunflower Guoya ultra-luxury executive sedan sold by FAW Hongqi at the 2024 Guangzhou Auto Show has a length of 5353mm, and the length of Zunjie S800 will exceed this value.

　　For users who often travel with the whole family, they will definitely give priority to seven-seat or large six-seat models, but they often find that the third row of many cars is either too small and impractical, or too expensive. Then, you might as well consider it. It will tell you with facts what is really big six-seat and what is comfortable and equal rights.

　　Yipai eπ 008 is the second model launched after the eπ 007 (sedan). It is positioned as a home intelligent large SUV and has two power forms: pure electric and range extension. The body length is more than 5 meters, the wheelbase is more than 3 meters, and it is a really large six-seat, and the internal space is quite generous. Dongfeng Yipai eπ 008 is expected to sell for between 20-250,000 yuan, and has a quite high quality and price ratio among the same-class models. It is expected to be officially delivered in June.

　　Let’s talk about the size of Dongfeng Yipai e π 008. The length, width and height of the body are: 5002 * 1972 * 1732mm, and the wheelbase is 3025mm. You can buy a large SUV of this size at a price 200,000, which is enough to be exciting. The appearance design of Dongfeng Yipai e π 008 is very atmospheric, and the length of 5 meters is quite impressive from the visual experience.

　　In terms of details, the intelligent starlight grille that supports a variety of welcome rhythm display effects, coupled with the through-through headlights composed of 536 LEDs that echo back and forth, is also full of fashion and technology.

　　From the side, the Yi Pai e π 008 adopts a flat roof design, and the area of the C-pillar small window is also quite large, which brings a longer visual length and also gives more vision to the third row, which does not make people feel depressed. The design of the lower waist line adds a little sense of agility to the side of the body, and at the same time, the chrome decorative strips running through the front and rear enhance more luxury. The Yi Pai e π 008 also uses hidden door handles, which makes the body feel stronger and reduces some wind resistance. The wind resistance coefficient of the whole vehicle is 0.268Cd.

　　The EPI 008 uses 21-inch low-drag wheels, which are matched with Continental low-roll-resistance silent tires, with a tire size of 265/45 R21. These four tires alone are worth a lot of money, and it does not cost money. It does greatly improve the comfort and silence of the whole vehicle.

　　The D-pillar side window is equipped with an LED indicator light to display the battery level when charging.

　　The tail design of the Yi Pai e π 008 is relatively full, and the decorative lines picked on both sides of the bumper add some sports elements. The through tail lights and the characteristic lines of the license plate area create a more three-dimensional sense of hierarchy.

　　The interior of the Yipai eπ 008 is a more composed style and is more durable. With a 15.6-inch central LCD screen and an 8.8-inch LCD instrument panel, the car is equipped with an 8155 chip, and the content displayed on the car interface can be seen.

　　The cockpit leather is made of 100% environmentally friendly water-based surface treatment, and the center console is made of Benecke suede PVC material, which feels excellent. The suede material absorbs strong light, and the shadow of the interior does not reflect on the front windshield. This is indeed better than what some luxury brands do.

　　The car-machine interface is not only visible, but also has gesture control functions. In addition, the automatic speech recognition ability of Yipai eπ 008 is very accurate, and it can also determine whether the voice is sent from the front or the back, so as to accurately identify the front and rear functions that need to be controlled.

　　The 9.2-inch streaming rearview mirror shows clearly, and the reflection is very weak. When the rear roof entertainment screen is turned on, the ordinary optical rearview mirror will be blocked by the screen. At this time, the streaming rearview mirror is very necessary, and it can be regarded as a safety configuration.

　　The front 50W mobile phone wireless fast charging, with ventilation function, Honor mobile phone can reach the level of extremely fast charging, basically charging for 1 minute, and the mobile phone power increases by 1%.

　　In addition to buying a large SUV, 200,000 people can also buy a refrigerator, color TV, and a large sofa. The Yipai eπ 008 is equipped with a 15.6-inch rear entertainment screen, which can be opened through the rear touchscreen or voice. For children, the rear entertainment screen can make them quiet faster, and for adults, long-distance travel will not be particularly boring.

　　The upper and lower dual touch screens in the rear row can adjust the heating and ventilation of the seats and the nap mode in the rear row; the touch screens below adjust the cooling and warmth of the refrigerator and move back and forth.

　　Yipai eπ 008 uses a semiconductor refrigeration refrigerator with a minimum temperature of 5 ° C and a maximum temperature of 50 ° C. It has an electric front and rear movement function and can be stopped on the slide at any time, making it convenient for passengers in the second and third rows to pick up drinks and items.　　

　　Of course, Yi Pai e π 008 also has a big sofa – a zero-gravity seat, in addition to supporting ventilation and heating, it also has a massage function, making long-distance travel more comfortable.

　　Yipai eπ 008 benefits from the 3025mm wheelbase, which makes the interior of the vehicle have a large "housing rate" of 67.4%. The direct benefit is that it has 6 large sofa seats, and everyone’s comfort is a mobile home.

　　In terms of details, Yi Pai e π 008’s control is also very good. There are 28 + 2 storage spaces in the whole car, and each row of passengers has its own exclusive cup holder. The trunk space can be flexibly arranged through baffle, which is really attentive.

　　The test drive this time is the Yipai eπ 008 pure electric version, which uses a 200kW rear single motor. From the actual driving experience, it is very easy to drive such a large SUV. The power reserve is good, even if the speed reaches 120km/h, the power can still be stepped on. The steering wheel is pointed more accurately, and the whole car is very flexible and does not feel bulky.

　　The most commendable thing is that the quietness of the whole vehicle is excellent, and it also meets the demands of family car users. With the blessing of Continental silent tires, double front windshield, double front and rear window glass, and the excellent NVH design and materials of the vehicle itself, it is almost impossible to hear obvious fetal noise and wind noise when driving at high speed.

　　Another commendable feature was the suspension tuning. Yi Pai E Pi 008 actually used the coil spring + shock absorber to adjust the feeling of the air spring. The fine road vibration was filtered very thoroughly, and the sharp bounce could be resolved in time.

　　Yipai eπ 008 is based on Dongfeng quantum architecture and is equipped with Dongfeng Mach E electric drive system. The maximum efficiency of the electric drive assembly is 94.5%. The comprehensive energy consumption of the pure electric model is as low as 14.7kwh/100km, and the CLTC battery life reaches 636km. In addition, the extended range model is equipped with the industry’s first extended range dedicated engine with a thermal efficiency of 45.18%. The CLTC pure electric battery life is 210km, the feed fuel consumption is as low as 5.55L/100km, and the CLTC comprehensive battery life is 1300km.

　　Yipai eπ 008 is equipped with 32 high-precision sensing hardware, including a black sesame A1000 chip, which supports high-speed NOA pilot auxiliary driving and has functions such as automatic up and down ramp and automatic lane change, which belongs to the level of L2 + intelligent driving.

　　With the launch of the eπ 007 medium and large sedan and the eπ 008, which will be officially launched in June, Dongfeng Yipai will continue to make efforts in the two power tracks of pure electricity and range extension, and compete head-on with mainstream new energy brands in the 15-250,000 level market. Looking forward to the future Dongfeng Yipai will bring more dazzling products and bring more new energy vehicle choices to consumers.

China Economic News Network (Xing Rui)On August 30, SAIC Volkswagen Passat Pro made its debut at the Chengdu Auto Show and announced the opening of reservations. As the latest generation of the Passat family, Passat Pro is positioned as the leading brand of mid-to-high-end cars, with comprehensive advancements in design, luxury, intelligence and quality, once again pushing the benchmark of mid-to-high-end cars to a new height.

Since entering the Chinese market in 2000, the Passat family has always led the mid- to high-end car market with excellent product strength. Since the beginning of this year, SAIC Volkswagen has continued to promote "the same wisdom of oil and electricity". Passat Pro, as an important part of SAIC Volkswagen’s "intelligent" strategy, will be more luxurious on top of intelligence and bring consumers a comfortable experience comparable to luxury models.

　

Authentic + youthful and dynamic, both

The Passat Pro adopts a well-received family-style double front face design, following the design language of the European version of Passat. The front face of the Pioneer version is calm and delicate; the front face of the Star version is made of dynamic high-gloss black material, and the luminous front grille and VW Logo add more technology to the front face; the Darth Vader sports kit further enhances the sense of power of the whole vehicle, making it more cool and black. Plus 6 exterior car colors and 4 new wheels to meet the aesthetic needs of different consumers.

The IQ. Light matrix LED headlights of Passat Pro have added Beauty Eye daytime running light strips, with a total of 144 bright LED light beads on both sides, which is a bright upgrade; the rear of the car is equipped with a light dot matrix LED through the tail light to enhance the vehicle’s sense of technology.

Immerse in luxury and unlock the C-level experience

The body size of the Passat Pro is 5006mm × 1850mm × 1489mm, and the wheelbase reaches 2871mm. The length of more than five meters brings a large second-row leapfrog space, which is comparable to the C-class executive car. The whole car adopts cloud-feeling seats, and the interior is filled with 10mm sponge, which makes the sitting feel softer and more inclusive. The second-row seats have a new angle ESC function, providing an angle adjustment of 22 ° -32 °, allowing users to enjoy a relaxed sitting posture during the journey; the whole car seats are equipped with ventilation and heating functions, providing warmth in winter and cool in summer; there is also a leading massage system of the same level (10-point massage in the front row, 8-point massage in the rear row), 3 modes and 3 intensities can be selected, which can cover the entire back area and bring SPA-level enjoyment to the body.

　

Triple screen, "wisdom" is in front of you

Passat Pro brings a new digital cockpit style and multi-screen interactive experience, bringing a direct technological impact into the eye. The 15-inch smart 2K floating large screen uses a perfect 16:9 ratio as the visual focus, equipped with Qualcomm 8155 car grade chip to ensure smooth 5G communication and human-machine interaction silky experience. It is matched with 11.6-inch passenger entertainment screen and 10.3-inch all-digital LCD instrument to create a digital atmosphere. W-HUD head-up display system and AR real-life navigation can project driving information in real time in front of the driver’s line of sight; smart car connection system and iFLYTEK voice solution realize convenient operation experience.

In addition, the Passat Pro is equipped with the L2 ++ level IQ. Pilot intelligent driving assistance system, which is specially developed by the DJI vehicle team based on the special road conditions in China. It can realize the L2 ++ level driving auxiliary features in the range of 0-130km/h. Just press the button on the left side of the steering wheel to turn it on. The system is deeply in line with the driving habits of Chinese users and leads the market in mid- to high-end fuel models.

　

German craftsmanship creates Pro quality

The German control has always been well-known. The Passat Pro is equipped with the golden power combination of the EA888 turbocharged engine and the DSG seven-speed wet dual-clutch gearbox, with a maximum power of 162kW, a peak torque of 350Nm, and a 100-kilometer acceleration of only 7.6 seconds. The fuel consumption under comprehensive operating conditions is as low as 6.87L/100km, achieving the perfect combination of surging power and fuel economy.

German quality is always trustworthy. The Passat Pro uses a large amount of high-strength steel, with a high proportion of high-strength and above steel as high as 90%, to protect the integrity of the cockpit structure with high body rigidity and ensure the safety of the occupants in the car. The Passat Pro is equipped with 10 airbags, a new front center airbag, and a high-strength body structure to create a full range of safety guards for drivers and passengers. The whole car has a silent design of more than 70 places, and with strict production process control, it creates a quiet and comfortable interior space.

The wind rises at the end of Qingping, and the waves form in the breeze. In the decades that China’s auto industry has gone through, countless heroic and courageous car brands and products have stood on the top of the tide at the time of acceleration and fission of the times. From Emgrand to M8, Lantu Dreamer, etc., from cars to SUVs, MPVs, etc., all are heroes.

When the heroes of the era of fuel vehicles are over, the era of new energy vehicles has opened up. Some people say that the new era will definitely be an era of great promise, and it will also be an era of heroes. In the Chinese auto market, electric smart products are showing a trend of high-end and personalized upgrades, with new categories and new species emerging in an endless stream.

This market is rich and diverse, but it has the same leading logic, that is, it always revolves around meeting market demand. On August 27, it is a day worth remembering that the first luxury electric off-road brand in China’s automotive history, the Warrior brand, was born. It will inherit the powerful off-road genes of military vehicles and combine the most cutting-edge intelligent technology in the new era to become the most dazzling pearl.

The birth of the Warrior brand is a natural historical inevitability. On the one hand, the combination of electrification technology, intelligent technology and off-road brings new technical advantages and driving experience; on the other hand, domestic and foreign car companies have laid out the electric off-road market. Although the electric off-road market has great potential and many people have laid out, the flag bearers are temporarily absent.

Until the appearance of the Warrior brand, "let customers have no difficult road, no place that cannot be reached", behind the company’s chairperson and party secretary Zhu Yanfeng’s powerful voice, is the strong confidence brought by the hard-core genes of military off-road, which is the strong confidence of the Warrior brand to continuously explore and challenge itself.

A great opening

Looking back on the past, Shaohua admires. From the first fully autonomous military vehicle to the first brand of Chinese military vehicles, the ambition of the road is as real as iron, and now we are making progress from scratch, and the pace of the exploration of the warrior brand has never stopped. Today, with the completion of technology, the warrior brand will carry a new mission and drive into the infinite yearning for a better life.

The strong are not born strong, but have been continuously polished in countless years of burning passion, and have grown into the appearance of the strong. In order to help realize the dream of an automobile power, the company has deeply implemented the "Dongfang Fengqi" plan and the technological "leap" action. The launch of the luxury electric off-road brand Warrior is an important chapter of the "Dongfang Fengqi" plan and an important connotation of the technological "leap" action.

Difficulties and hardships, Yu Rucheng. Intelligent technology empowers powerful all-terrain performance and greatly reduces the threshold for off-road. The Warrior brand is determined to write the accumulation of glory and the development of the times. At the same time, the Warrior intelligent off-road architecture M TECH is the world’s first, leading the trend of China’s luxury electric off-road technology with super platform, super power and super off-road.

For a long time, it has been a company with a strong technical atmosphere. From commercial vehicles, passenger cars to high-end new energy, it is precisely because of its fruitful achievements in the field of power and technology that these sectors have gained a firm foothold in the Chinese auto market, and also reflect the true strength and level of Chinese manufacturing.

As a pioneer of Chinese luxury electric off-road brands, the intelligent off-road architecture of the Warrior brand, M TECH, is a world-class intelligent off-road vehicle architecture with global expansion, extreme evolution, and excellent performance. It is also the first comprehensive technical solution for exclusive luxury electric off-road in China.

It adopts a domain-controlled centralized electronic and electrical architecture that supports 5G communication, Gigabit Ethernet and other technologies, and has the most comprehensive electronic-controlled intelligent chassis system. It adopts reliable durability development with military-grade strength, and an all-round multi-dimensional test and verification system. The powerful strength of the M TECH architecture will explore a new dream highland for the Warrior brand and for Chinese automobiles in the fission of the times.

M TECH architecture fills the gap in China’s luxury electric off-road technology, and builds an industry-leading hardcore technology cluster in the three fields of platform, power, and off-road, including: Warrior skateboard off-road platform MORA, Warrior power MEGA POWER, and Warrior off-road all-terrain intelligent solution M ATS.

Warrior skateboard platform MORA is China’s first electric off-road skateboard platform; Warrior power MEGA POWER uses front and rear four motor drive, is China’s first power platform with more than 1000 horsepower, adopts the world’s first two-speed transmission with integrated differential lock, wheel torque exceeds 16,000 Nm, and zero acceleration takes only 4.2 seconds.

The MATS off-road all-terrain intelligent solution can intelligently select the most ideal off-road mode according to different environments, which can realize "crab mode". In addition, the MATS M-Terrain is also innovatively equipped with intelligent technologies such as the Oriental Eagle Eye intelligent drone system, intelligent security system and L3 intelligent driver assistance system to further enhance the intelligent off-road experience.

The outstanding technological innovation and technological excellence created by the perseverance of R & D have helped the Warrior brand reach the highest peak that its own brand can reach. "After 6 years, we have actively applied the most advanced results with the spirit of geek, and are committed to bringing customers an unimaginable off-road experience."

Such an opening has ignited the "high-end" and "globalization" of Chinese electric off-road brands. The Warrior brand has seized the lead in the field of luxury electric off-road in China’s new energy field and fought with EVs on the other side of the Pacific Ocean. This is the luck of the Chinese auto market and the luck of Chinese brands.

In the new era and new pattern, China needs a luxury electric off-road brand of its own. As a new force of Chinese luxury electric off-road brands in the world’s automotive landscape, the Warrior brand has created a splendid era belonging to China’s manufacturing industry, and will surely lead Chinese brands to continue to rise.

A brand new era

As the electrification surges forward, the off-road culture is also opening in blood and new life. And the new power of the off-road industry will usher in a new founder. In the name of the warrior, it officially kicked off. Create the oriental off-road culture, create a luxury electric off-road benchmark, create a super warrior in the sense of the new era, and open up a new blue ocean.

The core of today’s car market competition is a comprehensive game of soft and hard power such as technical system capabilities, product innovation capabilities, and trend insight and judgment. Based on the M TECH architecture, drawing inspiration from the "Oriental Lion Dance" and interpreting the "Hero Soul" design concept, the two concept cars of the Hero M-Terrain and M-Terrain S completed their world premiere.

The confidence of the warrior comes not only from the control of its own key core technologies, but also from the confidence in Chinese culture. The Warrior M-Terrain series combines the momentum, demeanor, majesty and technology of the Oriental Lion Awakening with original design to create a super warrior and pay tribute to the heroic heroes of the era.

The Warrior brand will be launched into the market from 2023, orderly creating unique luxury electric off-road products such as cutting-edge pioneers, heavy fortresses, and off-road light rides. These products, which carry the most advanced technology of the Warrior brand, have the confidence and strength to compete with the world’s auto giants.

The wheels of the era are rolling forward, and only those who can seize the opportunity can grasp the future market while competing for new products and new technological strength. "The wind is blowing and the clouds are flying. Weijia is returning to its hometown. Ande’s warriors guard the four sides!" Those pioneers of the era who aspire to the four sides finally find their place here.

The center of automobile manufacturing shifted from Europe to the United States at the turn of the 1900s. In the 1980s and 1990s, Japan and South Korea rose rapidly, but Europe rose again in the early 2000s. From safety innovations in Europe to mass production in the United States to lean manufacturing in Japan, each continent added its own distinctiveness in the process.

Ten years ago, China’s pioneers of the times chose to be their driving force. They pursued avant-garde, individuality, and the freshness of advanced technology. Ten years later, with technological change and social progress, pioneers of the times emerged in various fields. They aspire to a higher quality of life and pursue self-realization.

Without a doubt, long-distance crossing and off-road exploration have become the new favorites of the new generation of consumers, and electric off-road makes outdoor lifestyles richer and more diverse, while Warrior electric off-road can meet the various needs of users in more extreme off-road scenarios. The appearance of the Warrior brand has ended the limitations of the "traditional off-road era" and opened a new story of the luxury electric off-road era.

In the face of a new market segment, the company’s accurate market awareness, strong technical accumulation, heavy brand precipitation and institutional renewal have promoted the product confidence, technical confidence, brand confidence and value confidence of the Warrior brand. The connotation of off-road has changed because of the Warrior, opening a new chapter.

Ever since the birth of the automobile, changes have never stopped. In the great changes unseen in a century, the brave have chased after the light. Condensing the essence of the "14th Five-Year Plan" and representing a comprehensive exploration in the field of cutting-edge technology, the Warrior brand has led the development of China’s luxury electric off-road as a pioneer, providing users with a world-class oriental off-road experience.

In October 2016, it ushered in a major moment of its 30th anniversary. The achievements made in these years are obvious to all. It has made outstanding achievements in various aspects such as styling design, power configuration, and technological quality. Sales have remained high for a long time, winning unanimous praise from consumers.

As a pure Chinese brand enterprise, it has now established a firm foothold in the domestic and foreign markets. With brilliant achievements, the manufacturing spirit of excellence and the courage to keep your word and do what you say, it will become a strong "China".

"Three generations" strive for excellence, and will be more refined in the future

The company started in 1986, officially entered the industry in 1997, and this year marks its 30th anniversary. Today, it has gone through three generations: from the first generation of products, to the second generation of products, and then to the newly launched third generation products. In other words, it has entered the "era of boutique cars 3.0".

Like other domestic brands, they also began to rely on "price wars" to fight the world. While lowering the grade of domestic cars, they also trapped themselves in a vicious circle of "high matching and low price", which brought huge pressure to the cost control and income of the enterprise. Later, they resolutely broke through the price war and focused on building the quality, which was the first quality created under the background of the company’s strategic transformation. Later, the flagship cars of quality such as,,, and so on were born, which suddenly made them stand out among domestic car companies.

　 　 　 　 CEO Zeng said: "The key to opening the market door is the product, a good product can open a large market; the key to spreading a product is that good users can open the hearts of one consumer after another." The obsession with quality is evident. The future car market will inevitably be a market for quality competition, and those who strive for quality will inevitably have an advantage in the future.

"Those who are confident are strong", full of Chinese feelings

Often advertised as "confident people are strong", which is not only the confidence of technology and the brand itself, but more importantly, the confidence of Chinese culture, which contains full Chinese feelings. For a long time, the people and enterprises of our country have not been very confident in their own culture, and many Chinese companies have dubbed foreign names for the convenience of marketing. However, the cultural vision of "good luck" in China for thousands of years as the name of the company, such as,, etc. are also derived from Chinese culture.

　 　 　 　 In addition to confidence and love for Chinese culture, "also contains the desire to revitalize Chinese culture through industry. I have always been very enthusiastic about the public welfare undertakings of the motherland, conveying full positive energy. Tornado ravaged Yancheng, Huayan Temple rescue team walked on the front line of disaster relief, and the sponsored Huayan Charity Foundation responded quickly. On Children’s Day on June 1, Huayan Charity Foundation donated 300 sets of love desks, sending love to children in mountainous areas. An important debut was at the donation ceremony of" Han Hong Love Hundred People Aid Gan ", donating 30 brand new vehicles to" Han Hong Love · Hundred People Aid Gan "as" special vehicles for medical inspection ".

It is not difficult to see the responsibility and cultural responsibility of a pure Chinese enterprise.

Building cars for the rise of "China"

It is undeniable that China is not a "powerful country" so far, and China still needs the unremitting efforts and struggles of countless people with lofty ideals.

Building cars for the rise of "China", a calm old driver who adheres to "actions speak louder than words" will of course not boast to the outside world like this, but it is not difficult to see the ambitious ambition from some of the "words and deeds" and outstanding achievements. As early as May 18 this year, the official WeChat released a photo of its car and China’s J-10 fighter jet, and played the slogan "Confident China Made". The birth of the J-10 represents a new level of Chinese fighter design, which is a kind of pride for the whole nation. The purpose and ambition of publishing a photo with the J-10 are self-evident.

Wave Fan Views: 30A year full of Chinese hope

Over the past 30 years, it has achieved amazing results in the domestic industry, and sales have been high. It is often "there is a market without a car", which has won the recognition of consumers and the people. It has this strength. Take the initiative to break through the "price war" in a timely manner, focus on products, strive to create quality, and strive for excellence. Have such a spirit. When others are obsessed with marketing, they are busy with public welfare undertakings. When others are obsessed with foreign names to win attention, they are obsessed with the cultural vision of China for thousands of years. Have such feelings!

Today, China is in a stage of rapid development, and China is also moving towards the world step by step. As a representative of this development trend, it is more likely to make a difference in the process of building a "powerful country". Let’s wait and see!

After the Spring Festival, BYD launched the glory version of the offensive, which set off a large-scale price war in the whole industry. Among them, BYD Qin was the first to bear the brunt, and the subversive phenomenon of "electricity is lower than oil" was established at a price of 79,800 yuan. At the ongoing Beijing Auto Show, BYD once again launched an offensive. This time, the big move was the release of a new car, an extended version of Qin, and a brand-new mid-level car-Qin L.

According to BYD wangchao. com, in the current car matrix of wangchao. com, Qin is compact, Han is medium and large, and Qin L points to intermediate, which just fills the market gap between the two cars. Upward, joint venture intermediate cars with Han; Downward, with Qin PLUS, it forms a pattern of large and small cars, radiating the A+ market, and perfecting the product layout of Dynasty Net in the mainstream car market.

It is understood that the length, width and height of Qin L are 4830mm/1900mm/1495mm respectively, and the wheelbase is 2790mm. The new car adopts "New Country Tide and Beauty Aesthetics", the front face is atmospheric, the sides are slender and elegant, and the tail adopts ultra-wide back shoulder design. The interior is inspired by Chinese painting, creating a "landscape painting cockpit" with high style.

The most anticipated is the technical parameters of Qin L. This time, Qin L DM-i, a plug-and-mix model, is launched. It is still unknown whether it will push the pure electric version. Previously, Qin L DM-i, which was built on BYD’s next-generation hybrid vehicle platform, will make a major breakthrough in fuel consumption and battery life. Although the official of this auto show has not "hammered", it said that Qin L will subvert the stereotype of "fuel consumption" of mid-level cars.

In terms of intelligence, Qin L is equipped with DiLink intelligent cockpit, which integrates 15.6-inch adaptive rotating suspended Pad, car ETC, NFC digital key, full-scene intelligent voice, etc. DiPilot intelligent driver assistance system covers adaptive cruise, intelligent navigation, emergency lane keeping assistance, blind spot monitoring and other functions.

In addition, Qin L also has a spacious and luxurious cockpit, a quiet space, an immersive concert hall, a spacious and comfortable seat, a multi-link independent suspension before McPherson, and so on.

It is reported that Qin L will be listed in the second quarter of this year, with an estimated starting price of 120,000 yuan. We will wait and see what impact it will bring to the mid-level car market.

　　On April 23rd, the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, State Taxation Administration of The People’s Republic of China, the State Administration of Market Supervision, and the State Administration of Radio and Television jointly issued the Measures for the Administration of Webcast Marketing (for Trial Implementation) (hereinafter referred to as the Measures), which included all kinds of subjects and online and offline elements of Webcast Marketing in the scope of supervision. The Measures shall come into force as of May 25th this year.

　　Webcast marketing is what people often say about live broadcast with goods. As a new business model and Internet format, live broadcast has developed rapidly in recent years, which has played a positive role in promoting employment, expanding domestic demand, boosting the economy and tackling poverty. At the same time, however, there are also some problems in the industry, such as improper words and deeds of live marketers, making use of minors to make profits by live broadcast, inadequate performance of the main responsibility of the platform, false propaganda and data fraud, frequent occurrence of counterfeit and shoddy goods, and difficulties in obtaining evidence for consumers’ rights protection, which need to be standardized urgently.

　　In order to standardize the development of the industry, many departments have made frequent efforts to rectify and standardize it, and relevant industry associations have also formulated self-discipline norms, which has played a great positive role in curbing the chaos in the industry. However, experts pointed out that at present, the responsibilities of the anchor and the platform are still unclear, and cross-departmental supervision is needed to standardize the live broadcast.

　　The relevant person in charge of the National Network Information Office pointed out that the "Measures" issued this time aimed at the "people, goods and fields" in the live delivery, and included all kinds of subjects "before and after the scenes" and "online and offline" elements into the scope of supervision. At the same time, it clearly refined the respective rights and responsibilities of the live marketing platform, live broadcast room operators, live broadcast marketers and other participants, further compacting the main responsibilities of all parties.

　　For the live broadcast marketing platform, while gaining profits and traffic through live broadcast, it also needs to bear the corresponding platform governance responsibility. The "Measures" have some innovations in compacting the main responsibility of the platform: First, it proposes preventive measures in advance, requiring the platform to take preventive measures such as arranging special personnel to conduct real-time inspections and extending the storage time of live broadcast content for key live broadcast rooms with a large number of fans and a large transaction amount. The second is to pay attention to the warning in the event, requiring the platform to establish a risk identification model, and take control measures such as pop-up tips, prominent signs, functions and traffic restrictions for behaviors with high risks and possibly affecting the physical and mental health of minors. The third is to emphasize punishment afterwards, requiring the platform to take measures such as blocking live broadcast, closing accounts, blacklisting, and joint punishment for violations of laws and regulations.

　　For live broadcast practitioners, the Measures propose that live broadcast marketers and live broadcast room operators are natural persons and should be at least 16 years old. Live broadcast room operators and live broadcast marketers are required to abide by laws, regulations, public order and good customs, release goods or service information truthfully, accurately and comprehensively, define eight red lines of live broadcast marketing behavior, highlight the management of five key links in live broadcast room, and verify the advertising compliance, live broadcast marketing place, interactive content management and commodity service provider information related to live broadcast marketing activities.

　　In view of the protection of consumers’ rights and interests, which is widely concerned by public opinion, the Measures have been strengthened in many places. For example, the live broadcast marketing platform should promptly handle public complaints and reports on illegal information content and marketing behavior. Consumers jump to other platforms to buy goods or accept services through links in live broadcast rooms, QR codes, etc. In case of disputes, relevant live broadcast marketing platforms should actively assist consumers to safeguard their legitimate rights and interests and provide necessary evidence and other support.

　　Generally speaking, the new regulations introduced this time are "strict" and "fine", which will bring positive guidance and norms to the industry. Both the platform and the anchor should conduct live broadcast activities in accordance with laws and regulations, and must not touch the red line of the law or infringe on the legitimate rights and interests of consumers. Otherwise, it will be punished accordingly.

Based on Frank Herbert’s famous sci-fi novel, Dune 2, a Hollywood sci-fi masterpiece jointly created by Legendary Pictures and Warner Bros., is being released in major theaters all over the country, and the whole network is hot. Today, the film released an exclusive behind-the-scenes sharing special. The film director denis villeneuve and his wife and producer Tanya Laponte mentioned the indissoluble bond with China culture and shared their creative feelings about the exciting legendary scene of "Riding the Sandworm" in the film. The film Dune 2 is directed by denis villeneuve, the new godfather of sci-fi movies (Dune, Arrival and Blade Runner 2049), with Timothée Chalamet, Zendaya, Rebecca Ferguson, javier bardem, josh brolin, Stellan Skarsgard, Dave Batista, Charlotte Lamplin, Austin Butler, Christopher Walker, Florence Pew and Leia Sedu.

Villeneuve shared unforgettable memories of "eating hot pot" and was deeply influenced by China culture.

Last week, denis villeneuve, the creative director of Dune 2, and Tanya Laponte, his wife and producer, successfully concluded their trip to China. As the first Hollywood director to attend the event in China and thank the fans after the film was released, the director’s trip was very popular and the whole network responded enthusiastically. The founders also felt the charm of China culture and the enthusiasm of China fans and audiences from all dimensions. In the exclusive behind-the-scenes sharing special released today, director Villeneuve shared with the audience his unforgettable memories of his trip to China many years ago. Director Villeneuve said that he visited China 34 years ago for filming a documentary and spent a month in and around Chengdu. He said, "That trip left me a good memory, and I was deeply impressed by China at that time." In addition, the famous gourmet hot pot in Chengdu also left a deep memory for director Villeneuve, who vividly described the picture of eating hot pot and said, "That is the hottest dish I have ever eaten in my life."

Coming to China again after 34 years, director Villeneuve was deeply touched. He said, "I remember the last time I was in China, I always said to myself,’ China is an amazing country, a country with profound cultural heritage’. I really hope to come to China again and learn more about China." There are obvious China elements in director Villeneuve’s works, such as Coming, Blade Runner 2049 and Dune 2, which are familiar to the audience. In this special edition, director Villeneuve also shared the influence of China culture on his works. Director Villeneuve said that the complex and poetic alien language in "Coming" was inspired by oriental calligraphy and put forward the idea of China ink painting. He said, "This idea was also influenced by China culture to a great extent, and I immediately adopted this idea." In addition, director Villeneuve also mentioned that when he was a film major, the works directed by Wang Jiawei had an impact on him. His works, such as "Spring at First", "fallen angels" and "Chongqing Forest", had a great influence on his aesthetics and light and shadow. In addition, Red Sorghum directed by Zhang Yimou also made him remember it vividly.

The main creation reveals the legendary scene of "riding a worm", making a cinema behind the scenes and feeling the ultimate audio-visual feast.

In the film, Paul (Timothée Chalamet) rides a worm for the first time, which makes countless audiences feel excited. Among them, the plot of "killing worms" to summon and control the worms has become a topic of discussion among netizens. In the special edition, the master also shared the behind-the-scenes shooting story about this scene. Tanya Laponte, the producer, revealed that during the filming, director Villeneuve held a meeting with the creative team for the first time, just to shoot "Riding a Sandworm". Director Villeneuve hoped that people would remember this scene when they left the cinema. To this end, the team conducted a lot of research and design according to Frank Herbert’s description in the book, and producer Tanya also supervised and directed the shooting of this classic scene at the request of the director. The husband and wife are connected with each other and cooperate tacitly, successfully completing this great challenge! It is worth mentioning that netizens are curious about "how to get down from the worm?" The problem, which the creators said will be presented in the next movie, will undoubtedly make everyone look forward to the next work in the series!