【 Different opinions 】

　　Recently, in order to comply with the audience’s opinions and meet the audience’s expectations, the "changing while broadcasting" that timely modifies the relevant content according to the audience’s feedback and public opinion calls during the broadcast process has become a new operation mode of drama series in video website communication. From "Do you know whether it should be green, fat, red and thin" to "slow-motion play" in the new edition of "Eternal Dragon Slayer", there are various forms of expression. This rapid response mechanism is being used by more and more drama producers after achieving some visible communication effects, and has won many praises from the industry and the audience.

　　For creators and communicators, the behavior of "changing while broadcasting" represents the communication concept of respecting the audience, and also shows the creative attitude of being pragmatic and striving for perfection. Compared with those practitioners who regard film and television creation as a "one-shot deal", who know that there is a mistake but don’t admit it, or even face criticism and questioning, the behavior of knowing the mistake and correcting it in time is worth encouraging. However, this kind of "after-sales service" is, after all, a new phenomenon of production and broadcasting emerging in the process of rapid development of the industry. Most viewers don’t know much about it, and its operating mechanism is not perfect, so there are still some possible negative factors hidden in the actual operation process, which need to be vigilant. On the one hand, this model will subtly encourage the creator’s luck, that is, "it doesn’t matter if it is casual and rough in the original creation, even if there is an error, there is still room for revision in the broadcast process." Once such a psychological formula is formed, it will undoubtedly do harm to the development of the industry. On the other hand, respecting the audience does not mean blindly satisfying and catering. The audience can design whatever bridge they want to see and arrange whatever ending they want. In fact, it is an irresponsible cramming creation. Regardless of the ideological theme or aesthetic taste, the audience needs more guidance, and there is no need to say anything about it. In most cases, the forced temporary modification behavior in the process of broadcasting is a last resort.And is not a conventional operation mode. Creators should feel guilty about the lack of rigor and thoughtfulness when they started, and learn from it, so as to make it happen again. This must not be used as an excuse and retreat for inferior creation. And those so-called "at the request of the audience" to modify the fate of the characters and the ending of the story are even more cautious. After all, literary and artistic creation that appeals to people’s hearts is serious. If it caters to or even condescends to the tastes of some audiences at the expense of distorting the original intention of creation, in essence, it will make commercial benefits overshadow social benefits and abandon the basics.

　　In addition, there is a more dangerous business appeal to be vigilant. The producers of individual dramas know that their works have serious injuries and "slots", so they not only broadcast them directly without modification, but also hype these issues as gimmicks to generate public opinion topics to achieve the purpose of attracting attention. Then, we made a big fuss about the "after-sales service" while broadcasting, to show the film’s "attitude of admitting mistakes" and "speed of correcting mistakes", so that the audience could feel the satisfaction of being valued, and they seemed to enjoy a high-level drama-watching experience with high participation and strong interaction. This behavior takes the mode of "changing while broadcasting" as a marketing means and commercial trick to capture the audience, which makes the creation and dissemination of works taste worse and worse.

　　As far as the operation mode of "modifying while broadcasting" is concerned, domestic dramas are still in the primary stage of "correcting mistakes and filling gaps", while some countries with mature TV drama industry such as Europe, America, Japan and South Korea have already realized the operation paradigm of "writing, filming, broadcasting and modifying while broadcasting". In recent years, an interactive creative mode known for immersion and interactivity has become popular in the industry. This kind of work can be regarded as a mixture of watching and participating. It tries to give full play to the dynamic role of the audience, so that they can make choices at some key nodes in the process of watching, thus having strong control over the role decision in the work, and finally determining the plot development and the fate of the characters in the drama. Although all these measures are more rigorous and mature compared with the "broadcast while changing" mode, they fully integrate the wisdom of the audience into the drama creation, so that the works can basically keep pace with the market demand, but they have not fundamentally solved the disadvantages and hidden dangers of the "broadcast while changing" mode. If the operation paradigm of "writing, filming, broadcasting and changing" and interactive works become the possible development trend of China drama production and broadcasting in the future, then relevant practitioners need to keep a calm, rational and prudent attitude towards them and guard against their dislocation and deviation in practice.

　　Creators and communicators should at least be soberly aware of the following points: First, the original intention of "modifying while broadcasting" should not only be positioned at the omissions and deficiencies in the process of modifying and creating, but should achieve the balance between audience satisfaction and market ratings through deeper communication and reception interaction; Secondly, we should prevent the phenomenon of catering to the audience’s tastes to the neglect of the establishment of positive values and the original aesthetic style and artistic characteristics of the works, and grasp the degree of satisfaction and guidance under the principle of "social benefit first"; Third, the ultimate goal of "broadcasting while changing" is not to attract eyeballs to earn money, but to create a benign environment for full communication with the audience, to maximize the audience’s wisdom to bless the quality improvement of the drama, and to make the works more artistic vitality and market communication; Fourthly, we should devote ourselves to constructing a long-term mechanism of self-improvement and self-transcendence of drama series, so that the works can continuously gain the internal drive to the road of quality products in different links of creation and communication, and help the whole industry to mature and prosper.

　　(Author: Yan Wei, director and editor of China Television Arts Committee)

　　● Professional counterfeiting has already formed an industrial chain. Professional counterfeiters mainly have two routines: "eating goods" and "compensation". "Eating goods" means applying for a refund after receiving goods but not returning them; "Compensation" means asking the merchants to pay high compensation by means of reporting and prosecution.

　　● In the procedures of professional counterfeiters, it is an important part to complain and report to the regulatory authorities. In order to gain illegal benefits, professional counterfeiters often make malicious complaints and threats to businesses on a large scale. Most of the law enforcement resources are used to deal with the professional claim report and its subsequent information disclosure, administrative reconsideration and litigation, discipline inspection and supervision, etc., resulting in the improper occupation of law enforcement resources.

　　● In view of professional counterfeiting, some standards and procedures should be formed in the future, so that professional counterfeiters can truly achieve professionalism, give them certain normative guidance, and make their counterfeiting more professional and effective, and carry out it in an orderly manner according to law, thus playing a positive role in purifying the market.

　　□ Our reporter Zhang Wei

　　□ Our trainee reporter Luo Congran

　　Recently, professional counterfeiters have once again fallen into the whirlpool of public opinion.

　　Regulatory authorities, businesses and consumer associations have accused professional counterfeiters of making profits, and this trend cannot last long. However, there are also views that professional counterfeiters should not be stigmatized. After all, they prevent the illegal impulse of operators to a certain extent and are conducive to improving the quality of goods. So, are professional counterfeiters moths or woodpeckers?

　　The reporter of Legal Daily found in many places that the routine of professional counterfeiting is getting deeper and deeper, even showing a trend of gang, specialization, scale and stylization, which is embodied in mentoring, training and output, and focusing on packaging and publicity defects. In this regard, relevant experts call for a clear boundary between legitimate rights protection and extortion, so as to effectively protect consumers’ rights and interests and maintain market operation order.

　　Share tutorial teaching experience

　　Professional counterfeiting into an industrial chain

　　Go to the mall to buy something, and then go to the merchant with the invoice and goods to pay for it — — If anyone is still using such a primary way, it is estimated that they are embarrassed to mix in the circle of professional counterfeiting.

　　Professional counterfeiting has already formed an industrial chain. According to a survey conducted by the reporter of Legal Daily, there are more than 3,000 group chat accounts with "professional anti-counterfeiting" and "anti-counterfeiting" as the key words on QQ, among which there are many large groups with thousands of people, and a large number of professional claimants are mixed in these groups.

　　In many group documents, there are a lot of relevant materials for carrying out professional claims, including anti-counterfeiting ideas, report words, bad review texts, legal provisions, withdrawal samples, civil indictments, etc., and some people customize fake identification books, quality inspection reports, hospital certificates, etc.

　　In these groups, there are both "old hands" who are familiar with relevant laws and regulations and a large number of "little whites" who have just entered the business. Newcomers can learn the free basic tutorials shared by the group, or they can pay the "fare" for the veteran to take "on the bus". In jargon, "getting on the bus" refers to forming a group with others to make a single order; "Getting off the bus" is the success of the action; "Fare" means to give money to others as a benefit when you get on the bus with others.

　　The reporter of "Legal Daily" learned as Xiaobai that the fee for a veteran to take it once is usually around 30 yuan, and if he is a teacher, he can always learn the whole set. A veteran who has received more than a dozen apprentices told the reporter of Legal Daily that the tuition fee for his apprentices was 499 yuan, and he returned to the book on the same day. "One order is 500+, and two or three orders a day are no problem, and the profit is very large."

　　In the course "Xiao Bai must watch", the reporter of "Legal Daily" found that there are two main ways to play professional counterfeiting: "eating goods" and "compensation". "Eating goods" means applying for a refund after receiving goods but not returning them; "Compensation" means asking the merchants to pay high compensation by means of reporting and prosecution.

　　A veteran said, "The game of eating goods is the simplest. After receiving the goods, first consult the merchant for a refund; If you don’t agree, apply for the platform to intervene, then get a fake appraisal, sell it for 10 yuan outside, and upload it. If you are buying food, those foods are easier to drink. After receiving the goods, puncture one or two bags with a needle, take a photo and upload it, and the whole box will be yours. As long as you have a mind, eating food is also a lot of wealth, because it doesn’t require principal. I buy it in bulk and then sell it. "

　　After contacting many veterans, the reporter of Legal Daily learned that although "eating goods" is simple, veterans are more willing to make "compensation" because they can get several times compensation.

　　According to the tutorial shared in the group, there are the following processes to play "compensation": members choose the target goods to place an order, usually products with limit words and no Chinese logo; Negotiate with the seller after the goods arrive, and negotiate 3 times compensation on the grounds that it does not meet the legal requirements; If the seller is more car-scrapping, he will report it on the platform or complain at 12315. At this time, many sellers will recognize it; If the seller still insists, he can sue to the court. At this time, the seller will basically compromise if he has to consider issues such as cost and time.

　　Threaten merchants to break the money and avoid disaster.

　　Claim for impure purpose succeeded.

　　As the saying goes, "flies don’t bite seamless eggs", but these despicable means have obviously changed the taste of counterfeiting.

　　The most direct victim is naturally the operator. Kobayashi, the owner of the online shop, told the reporter of Legal Daily that a product sold in his shop was complained to the market supervision department by a buyer who had just registered for a short time and had zero reputation evaluation because of the flaws in the label. Kobayashi immediately reported the rectification to the factory, but the buyer’s purpose was not simple. In the subsequent negotiations, he asked Kobayashi for money on the condition of withdrawing the lawsuit.

　　"I hope you understand that it is better to do more than one thing … … You open the price, I cancel it. "Seeing the message popped up in the dialog box, Kobayashi realized that the store was targeted by professional claimants. At first, Kobayashi didn’t want to compromise, but then another account contacted Kobayashi and threatened to call people to "play" the top-selling products in his store. Fearing that there would be trouble in the future, Kobayashi finally chose to break the bank and transfer money to 500 yuan for personal settlement.

　　After receiving the money, the buyer sent Xiaolin a screenshot of his cancellation on the complaint platform to show "integrity". From this screenshot, Kobayashi saw that the buyer had complained about at least 30 companies. Xiaolin reported the abnormal claim of the account to the e-commerce platform, and the account has been blocked at present. However, Kobayashi still has a lingering fear, fearing that he will be repeatedly entangled.

　　Xiao Lin’s experience is not an isolated case. In recent years, such cases of abuse of consumer complaint reporting channels are not uncommon. Some people even find that they can profit from this after being extorted money, and instead learn from each other how to complain and how to extort money.

　　The defendant Tao is one of the representatives. Around 2017, Tao, who used to be the owner of an online shop, was blackmailed by others on the grounds that there were limit words in the product description. However, Tao did not learn from it. Instead, he thought it was a way to make money, and paid tuition fees to learn from the other party the method of extorting money, from the victim to the perpetrator.

　　After that, Tao and his associates searched the e-commerce platform for shops with extreme words in the product introduction, and then divided their work. Some people were responsible for purchasing goods and applying for refunds, while others were responsible for complaining to the e-commerce platform, and attached PS pictures and QQ contact information that had been complained to the market supervision administration. After the merchants take the initiative to add QQ, they are threatened to pay a certain fee to cancel the complaint.

　　Recently, the Nanhu District People’s Court of Jiaxing City, Zhejiang Province publicly pronounced this case. Defendant Tao Mou and other three people used malicious complaints and threats as a means to extort money from nearly 10,000 e-commerce platform stores, among which more than 400 stores were successfully extorted, disturbing and undermining the normal business order of businesses, causing adverse effects, and were sentenced to fixed-term imprisonment and fined accordingly.

　　"Whether the business is illegal or not shall be determined by the industrial and commercial department. Professional counterfeiters take advantage of businessmen’s ignorance of the law and fear of trouble, and often succeed. This kind of behavior not only does not purify the network environment, but also wastes a lot of administrative resources. " Gao Yandong, director of the Internet Law Research Center of Guanghua Law School of Zhejiang University, believes that counterfeiters should focus on real fake and shoddy products, instead of making laws and regulations a tool for personal gain and faking in the name of counterfeiting.

　　Professional anti-counterfeiting claim

　　Arbitrarily occupy law enforcement resources

　　The regulatory authorities also feel deeply about the specialized claims of professional counterfeiters.

　　In the "procedures" of professional counterfeiters, it is an important part to complain and report to the regulatory authorities, resulting in a substantial increase in the number of complaints and reports received by relevant departments.

　　According to the data provided by Shenzhen Municipal Market Supervision Administration, in 2017, more than 76,000 complaints and reports of occupational claims were received, which rose to more than 176,000 in 2018; In the first half of 2019, under the cooperation of Shenzhen market supervision department and several law enforcement and judicial organs, the phenomenon of occupational claims has been curbed to some extent, and the number has declined, but there are still more than 28,000 cases.

　　Fang Canyu, a five-level law enforcement officer of the Market Inspection Bureau of Shenzhen Municipal Market Supervision Administration, told the reporter of Legal Daily that although the number of complaints and reports about professional claims is very large, less than two-tenths of them really involve product quality problems and valuable clues. Professional claim groups often make malicious complaints and threats to businesses on a large scale in order to gain illegal interests; Most of the law enforcement resources are used to deal with professional claims reporting and its subsequent information disclosure, administrative reconsideration and litigation, discipline inspection and supervision, etc., resulting in improper occupation of law enforcement resources.

　　Combining with the first-line work experience of nearly 10 years, Fang Canyu said that there are two main profit models for professional claimants at present: one is the traditional professional claim, which is to buy goods on the spot, leave shopping receipts, and some even take shopping images and videos, and make civil claims through the right of claim given by the Consumer Law and the Food Safety Law. They mainly concentrate on their activities near their place of residence, and usually adopt the mode of reporting to the market supervision department and complaining for compensation from the merchants. If it fails, some will file a civil lawsuit for compensation with the court and file a reconsideration lawsuit with the market supervision department.

　　The other is online professional claim, which mainly uses e-commerce platform to carry out illegal and criminal activities, especially in the field of advertising. Most professional claimants do not buy goods in essence, but take screenshots to collect evidence after paying on the online platform, cancel the transaction directly, and then pretend to be consumers, in order to report the illegality and threaten to obtain benefits.

　　"Administrative organs handle complaints and reports in order to protect consumers’ rights and interests and standardize economic order. Whether it is a label issue or a limit word issue, if it does not cause misunderstanding to consumers, it is a minor violation of the law and can be punished according to the provisions of the Administrative Punishment Law. " Fang Canyu said.

　　The "Legal Daily" reporter noted that similar regulations have been introduced in many places. For example, in August this year, the Market Supervision Bureau of Wuhu City, Anhui Province issued a list of impunity for minor business violations, and the first batch sorted out 50 minor illegal acts that were not punished, covering advertising supervision, license supervision, product quality supervision, food safety supervision and other fields.

　　A person in charge of the Consumer Protection Department of a certain market supervision bureau, who did not want to be named, said in an interview with the reporter of Legal Daily: "Professional counterfeiting should have helped government departments to purify the market environment, so it should be good ‘ Woodpecker ’ But now a large number of professional claimants are completely for their own profit, regardless of whether the market environment is purified or not, not to solve problems. "

　　"It is conservatively estimated that half of the energy of grass-roots market supervisors in a year is used to deal with professional claims. The resources consumed by professional claims are four to five times that of normal complaints. Public resources are squandered by a few gangs, but the problems that really affect consumers and market operation order cannot be dealt with." The above-mentioned person in charge said, "In addition, there are a large number of college students involved in professional claims, which is more terrible than wasting administrative resources. The idea of getting something for nothing has corroded too many people."

　　Occupational claims should be regulated.

　　Crack down on extortion according to law

　　With the harmfulness of occupational claims becoming more and more obvious, regulating occupational claims has gradually become the consensus of the whole society.

　　On August 8th, the General Office of the State Council issued the Guiding Opinions on Promoting the Healthy Development of Platform Economy, explicitly cracking down on extortion in the name of counterfeiting.

　　In terms of public security organs, in recent years, police in many places have cracked down on criminal gangs claiming professional compensation in the name of eliminating evils and smashed many black and evil gangs.

　　In the judicial aspect, the Supreme Law stated in the "Reply to Proposal No.5990 of the Fifth Session of the Twelfth National People’s Congress" in May 2017 that "punitive damages are used to make profits for themselves or take the opportunity to extort money from businesses … … Waste of judicial resources, we do not support this governance model of punishing evil with evil and quenching thirst with poison. "

　　In terms of market supervision, Shanghai, Dongguan, Hangzhou and other places have taken the lead in issuing documents to explicitly crack down on malicious claims. Taking Shanghai’s Guiding Opinions on Effectively Dealing with Occupational Reporting of Occupational Claims and Maintaining the Business Environment as an example, this paper puts forward the establishment of an abnormal list of occupational claims, and the establishment of an inter-departmental cooperation mechanism and related joint meetings to deal with occupational claims and occupational reporting, so as to strengthen the convergence of execution.

　　During the interview, Judge Cheng Chunhua, a national expert in trial business and a member of the Judicial Committee of Dongguan Intermediate People’s Court of Guangdong Province, told the reporter of Legal Daily: "Not all the cases we handle do not support professional counterfeiting. According to the legal provisions and the current actual situation, professional counterfeiters have certain existence value and cannot be used for professional counterfeiting ‘ One size fits all ’ The method, our duty is how to regulate them and prevent the chaos of malicious complaints and extortion in the name of counterfeiting. "

　　Cheng Chunhua said that combined with the current disputes, it can be seen that professional counterfeiting should not be an industry that everyone can use to make a living or make money. In view of professional counterfeiting, some standards and procedures should be formed in the future, so that professional counterfeiters can truly achieve professionalism, give them certain normative guidance, make their counterfeiting more professional and effective, and carry out it in an orderly manner according to law, thus playing a positive role in purifying the market.

　　"There is no doubt that we should severely crack down on acts that harm consumers’ rights and interests, but enterprises that only have some defects in selling goods cannot be repeatedly attacked without principle. We should properly exercise our discretion and impose appropriate penalties according to the characteristics of subjective malice of enterprises, the degree of harm to consumers’ rights and interests, the size of enterprises and illegal profits. Only in this way can we effectively reduce the resistance of business operators to professional counterfeiters and jointly optimize the business environment. " Cheng Chunhua said.

　　Gao Yandong believes that the phenomenon of professional claims needs the docking of civil and criminal cases and joint regulation. "In the civil law, to fill the legal loopholes that professional claimants may drill, the scope of application of punitive damages should be adjusted, and the goods with qualified quality and only formal defects should be excluded from punitive damages, and their profit-making behaviors such as simple labeling and extreme words should be restricted, and they should be guided to the direction of truly cracking down on unqualified products. At the level of criminal law, professional claimants who are involved in a large amount of money and have serious social harm are punished by extortion and provocation, and a legal red line is established. "

　　"Counterfeiting cannot be ‘ Fake ’ Only by regulating professional claim groups and clarifying the behavioral boundaries between legitimate rights protection and extortion can we strengthen consumer rights protection and optimize the consumption environment. " Gao Yan said.

　　Cartography/Li Xiaojun　　

　　Globalization of woodworking machinery industry: German and Italian brands account for about 45% of the world.

　　In the international woodworking machinery manufacturing industry, most of the production capacity is concentrated in a few countries such as Germany and Italy.In 2015, the total output value of woodworking machinery in Germany and Italy accounted for about 45% of the world. presentGerman, Italian and China have become the largest exporters of woodworking machinery.And gradually widen the gap with other enterprises.In terms of market competition pattern, Germany Haomai, Italy Biesse and Italy SCM Group account for 31%, 12% and 11% of the global woodworking machinery market respectively.,The advantages of large international enterprises are obvious, and the global woodworking machinery industry is relatively stable.

　　Industry demand shows a positive recovery, and global giants’ operating orders have entered a new stage of growth.

　　From the end of 2014, the industry economic index began to show positive signs, and the global woodworking machinery industry began to get out of the stagnant state after the economic crisis in 2008 and showed a rapid recovery, with North America and China markets occupying a prominent position.From the order index of Italian woodworking machinery and tools, the index in 2016 has returned to the level of 2007, especially for overseas demand, and its order index even reached a new high. What followed was that the operation of international giants entered a new stage.In Q1, 2017, German Haomai Group signed a new order of 401 million euros, a substantial increase of 64.7% year-on-year, and accumulated orders in hand of 520 million euros, the highest value in 10 years.

　　The genes for the success of overseas enterprises: innovative stand-alone products and flexible solutions that are improving day by day.

　　On the stand-alone side,Heroic constantly brings forth the old and brings forth the new, leading the industry trend.Such as a new generation of seamless (edge sealing) technology AirTec. On the other hand,Providing flexible and applicable solutions under the background of Industry 4.0 has become the most important trend in the industry.. Haomai has the whole process products from warehousing to assembly and packaging, and can provide various flexible solutions for batch serial production.In 2015, the single machine revenue accounted for 47% of the heroic revenue, and the production line and service revenue accounted for 30% and 21% respectively, and the proportion of production line and service revenue was already at a high level.

　　Domestic enterprises have made a breakthrough in single machine, and the capacity of the whole line plan has yet to be precipitated.

　　Benefiting from the recovery of domestic manufacturing industry, and at the same time, the trend of furniture customization has stimulated the willingness of enterprises to invest. Since 2016Q3, the income of domestic panel furniture machinery enterprises Hongya CNC and Nanxing Equipment has resumed high growth.From the product point of view, domestic enterprises only focus on a few processes of wood processing, such as edge sealing, cutting and drilling. Although there is a breakthrough in single machine, some products have reached the domestic substitution level, but there is still a great room for improvement from the international whole line provision scheme.

　　Investment advice:At present, the global woodworking machinery industry shows a positive recovery, and the domestic market is growing strongly under the catalysis of the trend of customized furniture. Hongya CNC and Nanxing Equipment are the first-line customized furniture equipment enterprises in China. We suggest focusing on domestic leading companies with core advantages in key equipment.

　　Risk warning:The macro environment, especially real estate investment, is uncertain; The competitive pressure brought by increasing domestic investment by multinational enterprises; Technology research and development is less than expected; The intensification of industry competition has led to a decline in gross profit margin.

　　One,Viewing woodworking machinery industry from the perspective of globalization

　　1.1 product structure: the trend of panel furniture is improving for a long time.

　　On the meaning of woodworking machinery.According to the different product forms from forest trees to furniture production, machinery and equipment can be divided into forestry machinery, woodworking and wood-based panel machinery and furniture machinery. In a narrow sense, forestry machinery refers to machinery used for afforestation (including afforestation, afforestation and forest protection), wood cutting and forestry lifting and conveying; Wood-based panel machinery refers to the machinery that rotates logs into veneers with a rotary cutting machine, and then glues and presses the veneers perpendicular to each other in the fiber direction to form wood-based panels; Furniture machinery refers to machinery for making furniture products, which can be divided into solid wood furniture machinery, panel furniture machinery, bamboo and rattan furniture machinery and non-wood furniture machinery according to furniture materials.

　　In the world, furniture machinery, wood processing machinery and wood processing machinery are usually included in woodworking machinery, excluding wood-based panel machinery and forestry machinery. For example, in Italy and Taiwan Province, the output value and export value of woodworking machinery usually refer to the statistics according to this classification. However, woodworking machinery in China usually incorporates wood-based panel machinery and forestry machinery into statistics. The woodworking machinery mentioned in this paper refers to the former, that is, it does not include wood-based panel machinery and forestry machinery.

　　Long-term trend of panel furniture.Panel furniture refers to assembled furniture with wood-based panels as the main substrate and panels as the basic structure. Common artificial boards include plywood, particleboard, medium density and high density fiberboard. When Heidegger invented steel hinges, wood-based panels and wood-based panel facing technology more than 50 years ago, panel furniture was recognized by consumers by virtue of its stable quality, individuality, high efficiency and low cost, and created a "panel era" in the history of world furniture. China’s furniture industry has introduced panel furniture for more than 20 years. At present, panel furniture has occupied half of China’s furniture consumption. At the same time, the vigorous development of panel furniture has promoted China’s development to a world-class furniture manufacturing country and exporting country.

　　The global output of sawn timber and logs has been basically stable at 1000 million m in the past 35 years. 3; Fluctuating up and down horizontally; In contrast, the output of wood-based panels has maintained a continuous growth, and has basically maintained an annual growth level of 5%~10% since 2000. In 2015, the global output of wood-based panels was 582.8 million m? 3; , reaching 52% of sawn timber log output. The long-term continuous growth of wood-based panel output reflects the long-term improvement of panel furniture trend.

　　According to Acimall data of Italian woodworking machinery and tool manufacturers association, in 2015, the output value of Italian woodworking machinery was 1.864 billion euros, accounting for 18% of the global output value of woodworking machinery, which calculated that the annual market size of global woodworking machinery was about 10 billion euros. In the international woodworking machinery manufacturing industry, Germany and Italy are in the leading position in the global market. According to Intracen data, in the European woodworking machinery market in 2015, German and Italian woodworking machinery accounted for 45% and 30% respectively. According to the European woodworking machinery market accounting for 60% of the world, the total output value of woodworking machinery in Germany and Italy accounts for 45% of the world.

　　At present, the supply center of woodworking machinery in the world is constantly tilting towards German, Italian and China.German and Italian woodworking machinery are in the leading position in the world in terms of output value and technology, and most of their products are exported. In 2015, 76% of the annual output value of Italian woodworking machinery was exported. However, China’s woodworking machinery industry is also expanding in scale, and the technology is also breaking through in the subdivision field, narrowing the gap with developed countries. In recent years, German, Italian and China have gradually widened the gap with their main competitors such as Taiwan Province, Austria and the United States. In 2015, the export value of German, Italian and China woodworking machinery was 1,899,1,329 and 1,301 million euros respectively, accounting for about 45% of the global woodworking machinery output value.

　　European woodworking machinery is mainly exported to America and Asia. In 2015, European woodworking machinery exports to America and Asia accounted for 12.6% and 13.3% of the total output value respectively. The United States and China are all important consumers. For example, in 2015, Italy exported woodworking machinery to the United States, accounting for 10.55% of the total output value, up 52% year-on-year; Most of the high-end market of panel furniture machinery in China is occupied by overseas enterprises.

　　The prosperity of the downstream furniture industry has rebounded and the willingness to invest has increased.The main downstream of woodworking machinery is in the furniture industry, and the overall prosperity of the furniture industry will affect the willingness of enterprises to invest and directly determine the demand for equipment. On the whole, after the financial crisis in 2008 led to a sharp decline in demand, the furniture industry boom is moderately picking up. However, it was not until 2014-2015 that the overall furniture industry showed a relatively positive signal after several years of recovery. The United States is one of the largest furniture consumers in the world. From the perspective of its retail furniture sales, the retail furniture sales began to show a straight-line recovery in 2009, and after 10 years, the sales returned to the level of 2007. According to the enterprise prosperity of IFO German furniture production industry, after a short recovery in 2011-2012, the German furniture industry was still in a relatively low state in 2013-2014. Until the second half of 2014, the industry prosperity index showed a strong recovery momentum, and the current German furniture industry prosperity still maintained a good prosperity.

　　Woodworking machinery industry shows positive recovery.. Due to the globalization of woodworking machinery industry, its overall demand is mainly affected by global macro-economy. Along with the boom of the downstream furniture industry, its investment will continue to strengthen, thus releasing the demand for woodworking machinery. According to the Italian woodworking machinery and tool order index of Acimall, the Italian woodworking machinery and tool manufacturers association, the global woodworking machinery is showing a positive recovery. In 2007, the output value of Italian woodworking machinery and tools was close to 2.2 billion euros, the highest value in the past ten years. Directly affected by the economic crisis in 2008, the industry output value fell by nearly 40% in 2008. After experiencing a normal rebound in 2010, it was basically in a long-term stagnation in 2011-2014, and the traditional mature market demand did not keep up with the industry capacity. Until the second half of 2014 or 2015, economic indicators began to show positive signs, and domestic and foreign demand began to grow. From the order index of Italian woodworking machinery and tools, the index in 2016 has returned to the level in 2007, especially for overseas demand, and its order index even reached a new high.

　　From the perspective of the output value of Italian woodworking machinery industry, it reached a sustained and rapid growth of 8.4%, 11.4% and 9.9% respectively in 2014-2016. Acimall predicts that the total domestic sales of Italian woodworking machinery industry will increase by 20% in 2017, exceeding 700 million euros, influenced by the Italian government’s Industry 4.0 plan; The total output value will reach 2.2 billion euros, an increase of about 10%; The total export volume will reach 1.6 billion euros, up about 6% year-on-year. The total output value has returned to the highest level in history in 2007.

　　With the deepening trend of customized furniture, the new market has strong momentum.On the one hand, the recovery of global demand for woodworking machinery industry lies in the macroeconomic recovery of traditional mature markets, which gradually releases the equipment investment in furniture industry that was suppressed in previous years; On the other hand, in emerging markets such as China, with the vigorous development of new trends such as custom-made furniture, the urgent requirement of transformation has brought investment demand for advanced equipment, which has become a new impetus for the global woodworking machinery industry.

　　At present, the custom-made furniture industry in China is in a high development stage. From 2013 to 2016, the average income growth rate of listed custom-made furniture companies was mostly 20%~40%, and the polarization phenomenon became more and more obvious. Companies in the industry have sought to go public in order to increase equipment investment to seize the market. In 2017 alone, many industry-leading customized furniture companies, including Shangpin home delivery, Ou Pai Home, Wo Le Home, Gold Kitchen Cabinet, etc., made IPOs.

　　In the global woodworking machinery industry, leading enterprises in Germany and Italy have led the development of the industry. In terms of scale and technology, the global woodworking machinery industry is basically occupied by several large enterprises such as Germany Haomai and Italy BIESSE, and the overall pattern is relatively stable. According to the investor relations report released by Toure Group (which acquired Germany Haomai in 2014) in 2017, Germany Haomai, Italy Biesse and Italy SCM Group accounted for 31%, 12% and 11% of the global woodworking machinery market respectively. In the high-end market, several large international enterprises have a higher share.

　　2.1 Brief introduction of Germany Haomai and Italy Bias Company

　　HOMAG (Germany):German Haomai Group was founded in 1960 and listed in Germany in 2007. In 2014, the company was acquired by Duel Group. Germany Haomai is a global leader in woodworking machinery industry, currently occupying 30% of the global market share. The company has about 6,000 employees, 15 production bases, 23 sales and service subsidiaries and 60 exclusive sales partners in 7 countries around the world.

　　Haomai products cover almost a full range of products such as CNC machining center, drilling and assembly, edge processing, packaging, panel cutting and sanding. Company customers include furniture manufacturers, structural components manufacturers, wood structure housing manufacturers. In 2015, the income from furniture manufacturers accounted for 84% of the total income.

　　Haomai Group includes many brands such as Brandt, Friz, Holzma, Homag, Weeke, etc. Each brand has a clear product positioning. For example, Brandt was integrated into Haomai Group in 1976, and its superior products are edge banding machines; Friz’s superior products are in packaging technology; Holzma products are mainly panel saws, and the product portfolio includes independent saws, manual angle saws, automatic feeding and stacking systems. In 2017, Haomai Group established a brand strategy, announcing that individual brands will be included in the business unit, and Haomai is the label of all products. At the beginning, "a heroic" mainly emphasized the internal structure and wanted to create a new and powerful company organization. Now this strategy will further consider the technical platform and standardized technical standards.

　　BIESSE, Italy:BIESSE was founded in 1969 and listed on the Italian stock exchange in 2001. At present, it occupies about 12% market share in the global woodworking machinery industry. The company has 3,800 employees, 9 production bases, 37 branches and representative offices and more than 300 distributors worldwide. BIESSE mainly processes machinery and accessories for wood, glass, stone, advanced materials and metals. In 2016, BIESSE’s revenue was divided by segments, and the income of wood, glass and stone and mechatronics accounted for 72.9%, 15.5% and 14.0% respectively.

　　The development process of BIESSE Group can be roughly divided into three stages: (1) from 1969 to 2001, it was an endogenous growth stage, in which BIESSE mainly focused on the development of woodworking machinery, and later products were expanded to glass and stone machinery; (2) From 2002 to 2011, BIESSE grew mainly through internationalization and mergers and acquisitions, such as setting up overseas production bases in India, setting up Bias Switzerland in Lucern and establishing Bias Middle East in Dubai; (3) From 2012 to now, BIESSE has further expanded internationally and developed through mergers and acquisitions.

　　The growth trajectory is synchronized with the industry, and the operation has entered a new stage of growth.The income growth track of Haomai and BIESSE is in sync with the woodworking machinery industry, which can be basically divided into four stages from 2005 to now:

　　(1) From 2005 to 2007, the demand in mature markets increased. At this stage, as the main demand market of woodworking machinery in Europe, the macro-economy is in a good growth environment, which drives the demand for equipment, and the woodworking machinery industry is in a relatively stable growth.

　　(2) In 2008 -2009, the global economic crisis caused a sharp drop in demand. At this stage, affected by the economic crisis in 2008, the demand declined sharply from the second half of 2008. The order index of Italian woodworking machinery industry experienced six consecutive quarters of decline from 2008Q2, and the order index in 2009Q3 was only 40.5% of that in 2008Q1.

　　(3) In 2010 -2013, the demand was sluggish and stagnated. At this stage, the macro-economy of mature markets in Europe is in a relatively low state, and the demand in emerging markets has not significantly boosted. The woodworking machinery industry showed a normal rebound in 2010 -2011, but the demand declined immediately in 2012, and it was basically the same as the previous year in 2013.

　　(4) In 2014 -2016, mature markets rebounded moderately, and the demand potential in North America and Asia gradually emerged. At this stage, on the basis of stable demand in the European market as a whole, the demand in the United States, China and other regions showed rapid growth, thus driving the woodworking machinery industry into a new round of growth.

　　In synchronization with the growth track of the industry, the revenues of Haomai Group and BIESSE were also in a state of stagnation in 2010-2013. Until 2014, the revenues of the two companies showed obvious signs of growth. The revenue growth rate of Haomai Group reached 13.55% in 2015, and slowed down to 4.14% in 2016, mainly due to the large scale base of the company. In 2016, Haomai’s operating income reached 1,082 million euros. In 2015-2016, the revenue growth rate of BIESSE reached 21.6% and 19.3% respectively. And the company plans that the revenue growth rate in 2017-2019 will reach 9.21%, 11.24% and 9.84% respectively.

　　New orders are good.In 2016, Haomai Group signed a new order of 1,165 million euros, a year-on-year increase of 10.1%; In Q1, 2017, the newly signed orders were 401 million euros, up 64.7% year-on-year, and the accumulated orders in hand were 520 million euros, the highest value in 10 years. In 2016, BIESSE signed a new order of 507.9 million euros, a year-on-year increase of 14.7%; In 2017, the newly signed orders were 138.7 million euros, up 14.3% year-on-year, and the accumulated orders in hand were 188.5 million euros.

　　The stock price performance is in line with the performance expectation.Because the order index precedes the performance for about half a year, it is the leading indicator of the company’s performance, and its stock price performance is often synchronized with the company’s order index, reflecting the expectation of the company’s future operating results. The performance of woodworking machinery industry, Haomai and BIESSE companies began to show signs of recovery in the second half of 2014, but before the income recovered, the share prices of Haomai and BIESSE began to rise at the end of 2013.

　　Taking Haomai as an example, the company’s share price hovered at the bottom from 2009 to 2013, and since the end of 2016, the share price of Haomai has risen significantly. As of July 4, 2017, the share price of Haomai increased by 245% compared with January 2, 2008, while the DAX index in Frankfurt, Germany only increased by 57% in the same period.

　　Since 2011, Haomai’s share price has experienced two ups and two stable stages of "bottom fluctuation-up-stable-up". The change of share price trend is consistent with the inflection point of the growth rate of new signing orders. The stock price increase is often driven by the high growth of new signing orders, and after the new signing orders stabilize or decline, the stock price will slow down.

　　(1)2013Q4-2014Q4, the first stage of stock price rise. This stage began with a substantial increase of 111.2% in the new signing orders of Haomai in Q4, 2013, and the level of new signing orders in this stage rose by a step compared with that in 2011-2013. However, with the year-on-year decline of 32.6% in newly signed orders in Q4 2014, the company’s share price reached a stage high in February 2015. Since then, in 2015, the overall new signing level has been the same as that in 2014, and the share price of Haomai has been basically stable.

　　(2)2016Q3-2017Q1, the second stage of stock price rise. This stage is marked by an increase of 64.7% in newly signed orders in Q1, 2017, and the level of newly signed orders in this stage is higher than that in H1, 2014-2016.

　　Regional Market: The growth of China and North America can not be ignored.According to the current income structure of HAMA and BIESSE, Europe accounts for about 60% of the global woodworking machinery, and North America and Asia account for 20% respectively. In 2015, Central Europe, Western Europe and Eastern Europe accounted for 21%, 18% and 17% respectively, North and Central America accounted for 22% and Asia/Pacific accounted for 19%. In 2016, the proportion of BIESSE’s revenue from Western Europe, Eastern Europe, North America and Asia was 45%, 13%, 18% and 21% respectively. The income structure of the two is basically the same according to the market region.

　　The driving force for the growth of the global woodworking machinery market lies in: the demand for living space brought by the urbanization trend, the demand for personalized furniture brought by the cocoon life trend, and the scarcity of resources. As an outstanding representative of the emerging markets in the world, China market is increasingly willing to invest in more flexible and efficient production equipment with the deepening trend of customized furniture, and China market has become an important market that cannot be ignored by international large woodworking enterprises such as Haomai. According to BIESSE’s annual report, it is estimated that the global woodworking machinery market will grow at a compound annual growth rate of about 4% from 2017 to 2019. According to Inomis Database, the market size of woodworking machinery industry in China was 658 million euros in 2015, and it is predicted that the market size will increase to 923 million euros by 2020, with a compound annual growth rate of 7%.

　　For the North American market, take the United States as an example. As one of the largest consumers of furniture in the world, the retail furniture sales in the United States showed a straight-line recovery from 2009, and after 10 years, the sales returned to the level of 2007. The furniture market in North America is showing a prosperous scene under the background of macro-recovery, which has led to the positive development of wood processing equipment.

　　Haomai Group: Occupy the potential market and fully benefit from the trend of customized furniture in China.Haomai Group is a global leader in woodworking machinery, and its market share is far ahead of other enterprises. The company’s products focus on woodworking and wood processing machinery, mainly used for processing wood. No matter in mature markets or emerging markets, due to the technology, experience and scale strength accumulated by the company for a long time, when the woodworking machinery market in a certain region recovers or rises, Haomai, as a global leader, has more advantages to enjoy market growth.

　　In 2015, Haomai’s income reached 1 billion euros, and the income kept hitting new highs, but the income structure changed greatly. The proportion of income in Europe fell from 79% in 2008 to 56% in 2015; North American market revenue rose from 75% in 2008 to 22% in 2015; The proportion of revenue in Asian market rose from 9.9% to 19%. With the spread of custom-made furniture in China in recent two years, China furniture manufacturers increased their investment in equipment, and China market became the strongest part of heroic growth. At present, the proportion of revenue from Asian market will be higher.

　　In the North American market, in 2014, Haomai acquired the remaining shares of Stiles Company in the United States and completed the wholly-owned acquisition. Founded in 1965, Stiles has a market share of 35% in the United States, and is the largest enterprise providing machinery and production line distribution and services for the woodworking industry in North America. Stiles has 290 employees. In 2013, stiles earned $158 million, an increase of 22% compared with 2012. The company has been cooperating with Stiles since 1992. The completion of the wholly-owned acquisition of Stiles will further guarantee the expansion plan of Haomai in North America. In 2014, Haomai Group earned 169 million euros from the North American market, up 134% year-on-year; In 2015, North America’s revenue was 233 million euros, up 38% year-on-year.

　　In the China market, HAMA occupies a fairly high market share in the high-end market. According to the data of BIESSE Company, it is estimated that in the China market in 2015, the market size of products that BIESSE can provide is about 300 million euros, of which Haomai accounts for 100 million euros, 2.5 times that of the second place. With the development of customization in China furniture enterprises in recent two years, many large-scale customized panel furniture enterprises have increased their equipment investment, and this part of enterprises often choose to purchase equipment and services from international large enterprises such as Haomai, and Haomai has undoubtedly become the most beneficiary. On May 5, 2017, Oupai signed a contract with HAMA for about 30 million euros, with a total of 307 stand-alone equipment, including 79 panel cutting machines, 103 edge banding machines and 125 CNC machines, of which 33 were produced by HAMA’s factory in China. Including the 300 devices this time, Oupai will have more than 1,000 devices from Haomai in use.

　　BIESSE, Italy: Multi-products develop together and enjoy industry recovery.BIESSE not only provides equipment for wood processing, but also develops processing equipment for stone, glass, metal, composite materials and other new materials, including carbon fiber, foam, plastic, aluminum and titanium. With the economic recovery in recent years, the company’s various businesses have shown certain growth, but overall, the company’s woodworking machinery business has grown faster than other businesses. In 2016, BIESSE’s timber revenue, glass and stone, and mechatronics accounted for 68%, 14% and 13% respectively.

　　In terms of market share, according to BIESSE’s annual report, in 2016, BIESSE accounted for 12% in the woodworking machinery market (mainly for furniture manufacturing), 20% in the residential market (mainly for wooden buildings), 26% in the glass machinery market and 23% in the stone machinery market. In terms of market size, the current market size of woodworking machinery is about 2,700 million euros, and the potential market size is 3,500 million euros; However, the markets of glass, stone, metal and new materials are relatively small at present, and the overall growth space is relatively large.

　　Although BIESSE has been involved in many non-wood processing machinery fields, and they all occupy a certain market share. But at present, these markets are small, and the market size of wood processing machinery is more than twice that of other markets (glass, stone, metal, new materials, etc.). Moreover, in the past two years, BIESSE’s income growth rate in the woodworking machinery division is higher than other divisions. In the future, BIESSE will mainly increase its market share in the wood processing machinery market, while the income of other branches will mainly benefit from the growth of the industry.

　　From the perspective of income regions, BIESSE’s income structure has the same change as that of Haomai, that is, the proportion of European market has declined, while the proportion of North American and Asian markets has increased. In 2016, the market revenues in Europe, Asia and North America were 58%, 21% and 18% respectively. However, since 14 years, BIESSE’s revenue in Europe has resumed rapid growth. In 2016, its revenue growth in Europe, Asia and North America all exceeded 20%. In the European market, BIESSE’s revenue in this market in 2016 was 358 million euros, a year-on-year increase of 20.8%, which has exceeded the company’s revenue in Europe in 2007.

　　Whole process product layout.Whether it is heroic or BIESSE, it pursues the whole product layout in the whole process of wood processing. Taking Haomai as an example, Haomai supplies from stand-alone equipment for handicraft enterprises to a complete networked production line for highly industrialized and customized furniture production. According to the technical classification, Haomai products not only have equipment that can meet various requirements in important technological parts such as cutting, edge sealing, drilling and surface technology, but also have corresponding products in warehousing technology, sorting, assembly, packaging, automation and other technologies. The whole process equipment has become the basis for providing various automation solutions.

　　In terms of cutting technologyHaomai has various kinds of cutting saws for plates, with the protruding height of the saw blade of 58~190mm and the cutting length of 3200~6500mm. Haomai module45 sawing machine can realize oblique cutting function. Bevel cutting is a daily process in handicraft industry. Usually, this process is completed on a separate cutting disc saw after cutting. However, Haomai HPS 320 flexTec products have revolutionized the cutting technology in batch production, and can realize personalized cutting on a large scale.

　　In terms of edge sealing technologyIn 2009, Haomai launched a new generation of seamless (edge-sealing) technology, laserTec. AirTec is an efficient resource-saving solution, which can significantly improve the productivity of equipment and reduce the noise output. The core of this technology is an innovative rotary air preheater. The "seamless" technology under optics has become the quality standard in the current industry. After years of research and development, the company has launched Ambition series edge banding machine, which is based on intelligent modular system and can be customized according to customer requirements. At the same time, it can be equipped with airTec to achieve seamless edge sealing.

　　In terms of CNC technologyHaomai has a CNC machining center from small to large, and all-round CNC technology from furniture to doors and windows to the production of building components. The entry-level Venture 320 solution is used for industrial series production and laser cutting zero joint bonding, just like a high-performance portal machining center.

　　In terms of software, Haomai launched woodWOP 7 with 3D function, which is the result of years of strategic product development. In addition to a series of new functions, especially the optional CAM plug-in, it is helpful to program a new method of milling path. In addition, you can now use CAM plug-ins and software to automatically calculate the path. The latest version of woodCAD|CAM 12.0 pays more attention to user-friendliness, has a complete user interface, simplifies operation, and achieves the purpose of improving operation efficiency by improving user-friendliness. Improving the user-friendliness of products is also an aspect that Haomai pays more attention to this year.

　　Important trends in solutions.Under the background of moving towards Industry 4.0, providing solutions that can maximize production efficiency is the most important trend of customer demand in the future. Due to the high demand of customized furniture for production flexibility, the solution in the furniture industry not only includes serial production, but also the production with batch as one occupies a prominent position. Through the combination of warehousing, processing, transportation and workpiece processing, personalized network production can be realized, which can provide batch-based solutions to realize the flexibility of production of a wide range of products, and can also provide series production solutions to realize the efficiency of production. As early as 2001, Germany Haomai launched high-efficiency machines in batches, and BIESSE also transformed its previous triangular strategy of dividing customers into a dual strategy of providing integrated units and complete sets of equipment.

　　In 2015, the single machine revenue accounted for 47% of the heroic revenue, and the production line and service revenue accounted for 30% and 21% respectively, and the proportion of production line and service revenue was already at a high level. In 2016, BIESSE was classified by income, and the income of equipment, services and accessories was 83% and 17% respectively; According to the sales volume of equipment, stand-alone products account for 82% and systems account for 18%.

　　IIoT industrial internet of things.BIESSE is currently cooperating with Accenture and Microsoft on an IIOT industrial Internet of Things project to provide customers with new services and enhance the after-sales market. Based on predictive maintenance and in-depth data analysis, we provide flexible services to customers to reduce machine failures and improve production efficiency and customer satisfaction. The company plans to launch a service with 10,000 machines on the basis of successful pilot. BIESSE’s advanced IIOT function will improve its control over equipment and enhance its overall competitive advantage.

　　Haomai exhibited a brand-new digital platform "tapio" in the woodworking industry at the International Woodworking Machinery Exhibition (LIGNA) in Hanover in May 2017. tapio combined the digital products of the whole woodworking industry with hundreds of production machines and diversified materials and tools, and integrated them into an Internet of Things (IoT) platform.

　　The domestic manufacturing industry is picking up, and the trend of furniture customization stimulates enterprises to demand more flexible automatic production lines. Since 2016Q3, the income of domestic panel furniture machinery enterprises Hongya CNC and Nanxing Equipment has resumed high growth. In Q1 2017, Hongya CNC’s operating income was 188.89 million yuan, up 83.3% year-on-year. Nanxing Equipment released the semi-annual performance forecast, and it is estimated that the company’s net profit attributable to shareholders of listed companies in 2017H1 is 36.27 ~ 45.34 million yuan, up 60%~80% year-on-year.

　　At present, domestic enterprises often only focus on some areas of woodworking machinery, such as solid wood furniture machinery and panel furniture machinery. In a certain field, it is only mechanical equipment dedicated to a part of the process. For example, Hongya CNC and Nanxing Equipment, the leading domestic panel furniture machinery, mainly provide the most important edge banding machines, panel saws and multi-row drills in panel furniture production, and have also made some progress in machining centers. In terms of automation solutions, large international enterprises such as Haomai can provide automation solutions for the whole process from warehousing to assembly and packaging, and domestic enterprises gradually provide complete production lines with automatic feeding machines, but they can only be regarded as part of the whole line provided by international enterprises. There is still a big gap between domestic enterprises and international leading enterprises in terms of solutions.

　　On the stand-alone side, such as Hongya CNC, its advantage products are rich in types of edge banding machines, and at the same time, its product performance is constantly improving, and some products have reached the level of import substitution. Compared with foreign enterprises, domestic enterprises have certain advantages in product cost performance and applicability.

　　Investment advice:At present, the global woodworking machinery industry shows a positive recovery, and the domestic market has a strong growth momentum under the catalysis of the trend of customized furniture. The domestic first-line equipment enterprises include Hongya CNC and Nanxing Equipment. It is suggested to focus on leading companies with core advantages in key equipment.

　　Risk extractionshow：The macro environment, especially real estate investment, is uncertain; The competitive pressure brought by increasing domestic investment by multinational enterprises; Technology research and development is less than expected; The intensification of industry competition has led to a decline in gross profit margin.

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　　The complete investment viewpoint should be based on the complete report issued by GF Securities Research Institute. The sources of information and opinions contained in the complete report are considered reliable by GF Securities, but GF Securities does not guarantee its accuracy or completeness, and the contents of the report are for reference only.

　　This micro-signal push content only reflects the judgment of GF Securities researchers on the day when the complete report is issued, and can be changed at any time without notice. The copyright of this micro signal and its push content belongs to GF Securities, and GF Securities reserves all legal rights to this micro signal and its push content. Without the prior written permission of GF Securities, no institution or individual may copy, publish, reprint or quote in any form, otherwise all the adverse consequences and legal liabilities arising therefrom will be borne by those who copy, copy, publish, reprint or quote privately.

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editorial comment/note

　

The Central Committee of the Communist Party of China’s Decision on Several Major Issues of Comprehensively Deepening Reform proposes to promote the modernization of the national governance system and governance capacity; Today, the five factors that affect the development of IT technology and information industry can be summarized as: "Cloud things move to great wisdom", namely cloud computing, Internet of Things, mobile Internet, big data and smart city.

　

Can these elements, especially big data, provide technical support and thinking transformation for improving government governance capacity? How can they promote each other and complement each other? Committee member Chinese People’s Political Consultative Conference keenly grasped this combination point and submitted a number of related proposals during the second session of the 12 th Chinese People’s Political Consultative Conference; Some democratic parties have also conducted research on this issue. On this basis, Chinese People’s Political Consultative Conference held a biweekly consultation forum on June 12, focusing on this issue again, and organized some members of the Chinese People’s Political Consultative Conference Committee, heads of relevant departments and industry experts to fully discuss and negotiate around key issues, with a view to finding a practical path for using big data to improve government governance.

　

At the symposium, participants had a heated and in-depth discussion on how the government supports the application and promotion of big data, the top-level design of big data development, the construction of legal system, and the mechanism of co-construction and sharing, which was positively responded and fully affirmed by relevant departments attending the meeting.

　

In order to comprehensively and deeply reflect the results of the symposium, today we specially extract the speech made by Committee member Chinese People’s Political Consultative Conference at the symposium for readers.

　

Small data

　

Bigdata, or huge amount of data, refers to the information that the amount of data involved is so large that it can’t be captured, managed, processed and arranged to help enterprises make more positive business decisions within a reasonable time by current mainstream software tools.

　

Big data has 4V characteristics: Volume (mass), Velocity (high speed), Variety (diversity) and authenticity.

　

The strategic significance of big data technology lies not in mastering huge data information, but in specialized processing of these meaningful data. If big data is compared to an industry, then the key to the profitability of this industry lies in improving the "processing ability" of data and realizing the "value-added" of data through "processing".

　

Big data can be divided into big data technology, big data engineering, big data science and big data applications. At present, people talk about big data technology and big data applications the most. Engineering and scientific issues have not been taken seriously. Big data engineering refers to the systematic engineering of planning, construction, operation and management of big data; Big data science focuses on discovering and verifying the laws of big data and its relationship with natural and social activities during the development and operation of big data networks.

Hualong News (Qi Che) Recently, Kia of yueda announced the launch of EV5 limited-time welfare package. From now until April 30th, consumers can enjoy three years’ financial benefits with 0 down payment and 0 interest when purchasing Kia EV5. In addition, you can also enjoy multiple benefits such as warranty, interconnection, maintenance and replacement of the three power plants and the whole vehicle, with a comprehensive benefit of up to 40,000 yuan.

Specifically, when consumers buy EV5, they can enjoy the financial rights of 0 down payment and 0 interest for 3 years, and the financial discount is as high as 23,000 yuan, which greatly reduces the threshold for consumers to buy a car, which can be described as full of sincerity. In addition, users who purchase EV5 can also enjoy the 8-year or 150,000-kilometer warranty of Sanpower, 5-year or 100,000-kilometer warranty of the whole vehicle, 7,000 yuan replacement subsidy, 5-year free unlimited full data traffic, 5-year free basic maintenance materials, and the opportunity to get a limited number of car purchase rights such as rear cabin air cushions. Not only that, Kia’s old car owners can also get a 2-year compulsory insurance or a 2-year charging card (2,600 yuan /2 years); Consumers can enjoy an additional 5,000 yuan cash subsidy or 5,000 yuan "Happy Purchase" small program coupons donated by yueda Group when buying a car, and the maximum discount can reach 40,000 yuan.

EV5 is a model specially launched by Kia for its 80th anniversary, and it is also the core model of Kia’s electrification transformation. Based on KIA’s world-leading E-GMP platform for electric vehicles, EV5 has a pure and tough appearance design, an efficient three-electric system, a long cruising range of 720km, a flexible and practical ever-changing space, a healthy and environmentally-friendly intelligent cabin, a high-level intelligent driving system and luxurious and comfortable and convenient configuration, bringing users a pure electric travel experience that exceeds expectations.

In terms of the most important three-electric system of pure electric products, EV5 has also shown proud advantages, especially the long-life version of EV5, which has a long pure electric cruising range of 720km, and the charging time from 30% to 80% is only 27 minutes, which can meet the needs of multi-scenarios such as urban commuting or long-distance travel. EV5 also comes standard with a heat pump air conditioning system, a battery temperature control management system, and the only five-level adjustable intelligent kinetic energy recovery system at the same level, which effectively improves power consumption.

In terms of intelligent technology configuration, the EV5 720 is equipped with a 27-inch integrated triple screen, and the long-life version also provides an 11.3-inch head-up display to create an immersive driving experience of "four-screen linkage", and has also cooperated with Baidu and Tencent to develop more than 30 practical apps. In terms of intelligent driving, EV5 has reached L2+ level, and has 18 highly intelligent driving assistance configurations, such as front collision prevention assistance II with active braking and active avoidance, highway driving assistance with automatic lane change by shifting lever, intelligent parking assistance with barrier-free parking in all scenes, collision prevention assistance in blind areas, collision prevention assistance in rear crossing, and safety exit assistance, etc., which can be said to protect safe travel to the extreme.

As a heavy strategic vehicle launched in China and facing the world, Kia EV5 not only carries out R&D and design according to the needs of consumers in China, but also exports to the world with high-quality product value. On April 1st, EV5 export models also began to be mass-produced in Yancheng 4.0 Intelligent Manufacturing Factory and sold to developed markets around the world such as Australia.

In the past two years, people’s living standards have improved rapidly, and buying a car is no longer a distant dream. Today, I picked a car to introduce to you. It is the Mazda CX-50 line. Come and take a look at it.

Let’s take a look at the appearance of the Mazda CX-50 line. The front of the Mazda CX-50 line also looks very sharp and recognizable. The headlights are very in line with the consumer’s aesthetic and appear very visual. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the car, the body size of the car is 4785MM*1920MM*1638MM, the car adopts sharp lines, the side looks very young and fashionable, with large-sized thick-walled tires, it looks sporty. In terms of the rear, the rear and front face echo each other, the tail lights look very stable and atmospheric, coupled with the unique shape of the exhaust pipe, overall it is still relatively fashionable.

In the car, the interior design is more eye-catching and better enhances the cold feeling. The steering wheel of the car is very in line with the interior style, made of plastic material, which is full of design. Take a look at the central control, with a 10.25-inch touch LCD central control screen, the interior design is quite layered and looks very dignified. The dashboard and seats are also eye-catching, and the dashboard design is remarkable, giving people a very fashionable feeling. The car uses fabric/imitation leather mixed and matched seats, and the seats are wrapped in place, making it very comfortable to ride.

The Mazda CX-50 line is also compatible with a manual integrated (AT) gearbox, with a maximum power of 138KW and a maximum torque of 250N.m, providing good power performance.

The Mazda CX-50 line also has a decent rear space performance, and the legroom is still rich, which is completely suitable for daily household use. At the same time, the car is equipped with brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.) main driver airbag, passenger seat airbag, knee airbag, side aircurtain, front side airbag and other safety configurations.

After reading the full text, what are your main impressions of this car? We have already introduced this car, and I believe that many car buyers have taken a fancy to its comfort and practicality.

It’s mid-June

The heat wave began to sweep across Jiangnan

Strong sense of heat and humidity

Cicada Chirping Frog Noise

The summer is getting hotter every day

It kicked off.

As the "back garden of Wuhan"

Some places in Xianning are particularly cool

Let’s clock in!

Summer cool

01. Xianning niche summer resort/bamboo forest in the mountains

In Xianning Tingsiqiao Town, there is a bamboo forest with a full score of summer index. In the summer when the temperature gradually rises, it appears very cool.

Known as one of Xianning’s "New Matai", "Star Bamboo Sea" can be called a summer resort around Wuhan. Compared with most scenic spots I have seen, it has a pastoral feel that is not stained with earthly fireworks.

There were many bamboo seas and stone landscapes in the "small forest "-like natural scenery. Listening to the murmur of water and taking a breath, the whole person felt refreshed. Every time the breeze blows in the mountains, the bamboo tails rise into the air, like the tail of a peacock, like a jade fountain.

Stepping into the cool bamboo forest and mountain road of the bamboo sea of stars, I suddenly felt nothing at all! Here is a large lush bamboo forest, walking in it, as if I had traveled to ancient times and lived the life of a ranger.

02. Xianning Summer "Lung Wash" Guide/Breathe heavily in the green mountains and green waters

For people who stay in the city for a long time, Jiugong Mountain Scenic Area is definitely a rare "lung cleaning" place!

Here "the mountains are the pictures, and the water is the shadow". The most primitive scenery in southern Hubei is so beautiful that it is indescribable.

The cool air in summer must be hidden in the lake in the clouds, covered by ancient trees, faintly revealing a few light spots, rowing a boat, feeling the cool of the natural oxygen bar, and watching the beautiful scenery from a distance.

Summer exclusive blue and white, always make people feel comfortable and comfortable. Jiugong Mountain is clean and pure, plus the blessing of blue sky and white clouds, it can be beautiful without filters~ Staying in such a place, with the sky as the quilt and the ground as the shop, it is estimated that no one can refuse.

03. The beautiful summer/yearning life of Shanyuan Valley is realized here

Looking at Shanyuan Valley from a distance, the fresh painting style seems to have strayed into the summer in the film and television drama, the blue sky, white clouds, lake water, birds… everything is particularly beautiful.

Perhaps the best way to take a boat tour of Acacia Lake, lie on the boat for a nap one afternoon and look up at the clear sky.

Butterfly Spring, Level 3 Lotus Pond, Parent-Child Beach… The romantic and gentle summer is vividly interpreted. Many tourists stroll among them, enjoying the cool summer in Xianning and admiring the lotus leaves in the pool.

If you get tired of playing, head to the central square, where there are several small supermarkets and convenient snack stations that can help you refuel.

This summer, the song of summer cicadas has begun to ring in my ears, Muscovy ducks are playing in the water, and all the scenery is so harmonious and gentle.

sultry summer day

I just want to find a summer retreat and dive into it

Why don’t you come to these wonderful places?

Feel the coolness!

　 　 　 　China Economic News Network (Xing Rui)From "niche" to "mass", MPV market has never been so strongly concerned by users as it is today, and independent brands have never been so crazy about exporting products as it is today.

　 　 　 　On April 18th, Dongfeng released a brand-new energy sequence — — Popular xinghai. Its first luxury new energy flagship MPV popular Xinghai V9 has also started global pre-sale, with the pre-sale price starting from 199,900 yuan, providing five different configuration versions of two sequences of "Chinese knot" and "Qingyun ladder" for users to choose from.

　 　 　 　Popular in "Xinghai"

　 　 　 　"We can confidently say that we achieved the goal of electrification one year ahead of schedule." Lin Changbo, general manager of Dongfeng Liuzhou Automobile Co., Ltd. said.

　 　 　 　In November 2022, Dongfeng Fengxing officially released the new energy strategy — — The "Photosynthesis Future" plan declares that Dongfeng will fully deploy the new energy track. According to the plan, Dongfeng Fengxing plans to realize 100% electrification within three years, stop production of fuel vehicles within five years, and become the mainstream brand of new energy that young people in China like in 2025.

　 　 　 　Lin Changbo said that "popular Xinghai" is a masterpiece under the wave of Dongfeng’s popularity to accelerate the transformation of new energy. "As a new energy map of the Group ‘ Innovative experimental field ’ Dongfeng is popular with actions to accelerate into a new era of new energy. "

　 　 　 　The debut of the popular Xinghai has brought a strong impact on the market. In the field of science and technology, the popular Xinghai is supported by innovative technology in four dimensions: power, chassis, safety and intelligence, and a number of "pioneering" and "starting" technologies have also reached the top of the industry.

　 　 　 　In addition to the first luxury new energy flagship MPV— — In addition to the popular Xinghai V9, a pure electric car with the lowest wind resistance of 0.191Cd in development and verification — The popular Xinghai S7 will also make its debut at the Beijing Auto Show.

　 　 　 　Lin Changbo said that Dongfeng Fengxing has set up a special technical team of more than 1,000 people in the early stage of the project. Until 2030, it will continue to invest 20 billion yuan to build the core competitiveness of new energy and continue to bring new energy products that are more in line with users’ expectations.

　 　 　 　Looking forward to the future, Dongfeng Fengxing plans to launch 13 brand-new products by 2025, covering pure electric, hybrid and extended-range all-power vehicles, meeting the diversified needs of users in all directions and writing a new chapter in new energy vehicles.

　 　 　 　Light up "Xinghai"

　 　 　 　As the first model of Xinghai, the popular Xinghai V9 provides a full-scene smart travel plan for mainstream families with six core highlights: extremely beautiful design, extremely comfortable, extremely intelligent technology, extremely powerful power, extremely stable and safe.

　 　 　 　In terms of modeling, the popular Xinghai V9 adopts the unique connotation of Chinese romance and traditional design language in China, and creates a double front face design of Chinese knot and Qingyun ladder.

　 　 　 　In terms of spatial layout, the popular Xinghai V9 provides the "Supreme First Class" in the front row, the "Variety Entertainment"+"12-way adjustable luxury aviation seats" in the second row and the only "sinking design" in the third row. In the two-person mode, the popular Xinghai V9 has a maximum trunk volume of 2,792 L, which can meet the ultimate space demand.

　 　 　 　In terms of power, the popular Xinghai V9 is equipped with Mach 1.5TD hybrid high-efficiency engine, which has strong power and high thermal efficiency, and has the longest CLTC comprehensive battery life of its class of 1300km. In addition, its pure battery life can reach 200km, and it can be powered by oil and electricity.

　 　 　 　In terms of intelligent driving, the popular Xinghai V9 achieves high-quality companionship with high-level intelligent driving assistance system and intelligent entertainment interactive experience system. Including practical lane keeping and lane departure warning functions, high-speed NOA navigation functions and so on. The 41-inch intelligent ultra-clear triple screen brings a pleasant driving experience, and the long journey is no longer boring.

　 　 　 　In terms of safety, the popular Xinghai V9 is also fully armed. The key parts of the car body are protected by 1500MPa ultra-high strength steel, and the structural strength of the armor battery package far exceeds the industry standard.

　 　 　 　The person in charge of Dongfeng popular marketing said, "Popular Xinghai V9 has created a sense of value of 300,000 mainstream luxury MPV with its leading product strength."

　 　 　 　Grasp the tuyere tightly

　 　 　 　Xinghai V9 officially opened the global synchronous pre-sale, covering more than 80 countries on 6 continents. Lin Changbo said that the global synchronous pre-sale opened a precedent for Dongfeng’s popularity and became an important engine for Dongfeng’s popular new energy sequence to enter the international stage and popular brands to accelerate global development.

　 　 　 　Judging from the industry situation, the popular Xinghai V9 has entered the domestic new energy MPV market, especially the mixed MPV market. With the addition of Tengshi D9, Lantu Dreamer and other products, this market segment has expanded rapidly.

　 　 　 　In 2023, the retail sales volume of domestic MPV market reached 1.093 million vehicles, up 15.9% year-on-year, and the growth rate led the three major market segments and exceeded the industry’s growth rate of 5.6%. Among them, the new energy MPV is the main contributor, with a cumulative sales volume of 245,000 vehicles, a year-on-year increase of 177.3%. As an important branch of new energy, the sales volume of plug-in MPV reached 164,000, up 400% year-on-year.The market performance of hybrid MPV proves the great potential of this market.

　 　 　 　The entry of popular Xinghai is like giving Dongfeng Fengxing a shot in the arm, which will not only improve the brand image, but also give a strong guarantee for the annual sales.

　　Zou Tutao took his eldest daughter Yilin and youngest daughter Tingbao to deliver takeout

　　10-Year-old eldest daughter Elin can already help her father deliver food

　　Zou Tutao and his children live in this small alley

　　In early 2022, Zou Tutao, the rider brother who carried his 6-month-old daughter to deliver food, became popular on the Internet, and many netizens were moved by his sense of responsibility and cute daughter. Surprisingly, more than a year later, Zou Tutao had another girl in the back seat of his electric car.

　　Recently, a reporter from the Yangzi Evening News/Ziniu News met Zou Tutao and two girls in a rented house near Zhonghua Gate in Nanjing. "This is my 10-year-old eldest daughter, who is also delivering food with me in Nanjing." Why are 10-year-olds not attending school? Are they encountering new difficulties?

　　Yangzi Evening News/Ziniu News reporter, Wang Sesai, intern, Zhu Yidan

　　Focus three questions

　　Who is the "extra" child? The eldest daughter is difficult to go to school due to social security issues, so she can only…

　　Zou Tutao and his two daughters live in a small room of five or six square meters in the group rental house. There is a 1.5-meter bed against the wall. On the table beside the bed is not only the baby daughter’s milk powder, but also the electric wok, cutting board, spatula and other kitchen utensils. On the opposite side of the bed is a wardrobe less than one meter wide.

　　When the reporter visited, it was a rainy afternoon, and Zou Tutao did not go out to deliver food. The younger daughter, Ting Bao, was playing naughty on the bed, and the eldest daughter, Yilin, was still taking a nap. When asked why "10-year-old Yilin followed her to deliver food," Zou Tutao said. "She originally went to school in her hometown [Bengbu, Anhui], and lived with my grandmother. Last year, grandma passed away, probably because there was no father and mother to protect her, and the child was always bullied by classmates at school. At the end of last year, I suspended her from school."

　　Zou Tutao thought that with Yilin by his side, he could deliver takeout while looking for a new school. However, he did not know in advance that his child needs his parents to hold a residence permit in the city and pay social security for no less than 12 months to go to school in Nanjing. Zou Tutao works as a takeaway worker and does not have a company to help him pay social security. He needs to pay flexible employment social security by himself. According to the lowest base, he should pay 898.8 yuan per month for pension insurance, 392.5 yuan for medical insurance, and more than 15,000 yuan for 12 months. For Zou Tutao, who can only deliver takeout when his child is awake, this is a high fee. It is precisely because she did not pay social security, even if she consulted the community, school or education bureau, she failed to reply to him, so Yilin had to follow him to deliver takeout.

　　He hadn’t gone to school for nearly half a year, so Zou Tutao was most worried about Yilin’s grades. He only had a primary school education, so he couldn’t help Yilin. Recently, he was considering other schools in his hometown of Bengbu, hoping that Yilin could go back to school like other children of the same age.

　　Why did you choose to "have a second child"? Delivery brother: The two babies are not actually the same mother

　　Zou Tutao said that when Ting Bao became popular last year, he was still living with Ting Bao’s mother, but because Ting Bao’s mother had mental problems and could not take care of the child, he could only carry Ting Bao to deliver food. "Yilin went to school in her hometown, so I didn’t mention it." Soon after the explosion, Ting Bao’s mother returned to her mother’s house, and he lived with his young daughter by himself.

　　Now, everyone suddenly found out that Zou Tutao had an eldest daughter, and they were very surprised, "Why do you dare to have a second child when your economic conditions are not good?" Zou Tutao had to tell his love story one by one.

　　According to Zou Tutao, Yilin’s mother’s hometown is in Daliangshan, Sichuan, and Zou Tutao’s family is in Anhui. The two fell in love because of the Internet. "She told me that the journey was too far, and when the child was born, I would go home with her to propose marriage. After giving birth to Yilin, I accompanied her back to her mother’s house. Who would have thought that her parents would not agree with the marriage and would not let her come back with me. Later, I went back to my hometown to raise Yilin alone."

　　"Four months after we broke up, she told me that she was pregnant and wanted to abort, so I said that since it was my child, I would take care of it. So, I had Ting Bao."

　　With two babies, how can I work part-time? I can only start work in the early morning, and when it rains, I will live stream the goods at home.

　　"The sun is shining during the day, and there are many people, so it is not safe to ride a bicycle with two children." Zou Tutao told reporters that he only started work in the early morning every day, carrying Tingbao and taking Xiao Yilin to the streets.

　　Many people persuaded Yilin to bring Ting Bao, so that she could earn a little more, but Zou Tutao rejected her. "Yilin has been bullied before, and she usually has nightmares at night to find her father, so she can’t be left alone at home. Moreover, Yilin and Ting Bao were not born by the same mother, and they didn’t live together before, so their relationship is not deep enough."

　　Although he had two children, Zou Tutao was often in the top three in the Nanjing area. He could only work when both children were awake, and the hours were not fixed, resulting in unstable monthly income. Today’s Tingbao is getting heavier and heavier, and Zou Tutao always feels shoulder pain after carrying it for a long time.

　　Zou Chutao’s father and daughter’s house rent is 700 yuan per month. Due to the unstable delivery situation, he is also learning to live stream delivery, mainly selling household items such as toilet paper, garbage bags, and snacks such as instant noodles and biscuits. "Deliver takeout when conditions permit. If it rains or the child sleeps, live stream at home."

　　The reporter saw from the homepage of Zou Tutao’s account that he brought 40 or 50 pieces a day, and more could reach more than 200 pieces. "There are also merchants who want to help me and will send some samples for free. Whether it can be sold or not is not required."

　　Listen to him

　　Some things are unexplained and will move to the suburbs or back to their hometown

　　In early 2022, a video of Zou Tutao carrying Tingbao to deliver food was filmed and posted online. After becoming a hot figure on the Internet, he said that he had a lot of troubles and received a lot of help.

　　"For example, sometimes the takeaway is accidentally spilled, and the customer sees that it is not easy for me to take care of the child, so they don’t ask him for compensation. I was too sleepy at night, so the owner gave me a bottle of coffee when picking up the meal, and netizens sent me children’s books and diapers…" Zou Tutao said.

　　Many self-media have filmed the story of Zou Tutao. When others ask about his parents, he sometimes explains that his mother was abducted by human traffickers when he was very young. It is not good for his father to marry his stepmother, and the father and son have not been in contact for many years. Sometimes he is in a bad mood and directly says that his parents are dead. Regarding these two different explanations, netizens are not satisfied.

　　"I can’t explain it clearly," Zou Tutao said. Some netizens found him and said that it was not easy for him to take care of his two children, and they wanted to transfer money to him, but after the transfer, they wanted to go back. After the money was returned, the other party posted a screenshot of his transfer online, "saying that Zou Tutao was a liar who did not admit it after receiving the money."

　　But no matter what, the children are the key.

　　"Yilin is already 10 years old, and she is a girl again. It is time to consider preparing a room for herself," Zou Tutao said. Although there are many takeout orders in Qinhuai District, the rent is too expensive. Next, he considered going to the suburbs of Nanjing or Bengbu, Anhui Province, to rent a bigger house and find a school for Yilin, so that she can look like a home and live a normal life.

In early February, the Ministry of Industry and Information Technology announced the information about two brand-new A-class cars of BYD, Qin L and Seal 06. There is no doubt that BYD will plan to expand the basic market of entry-level family car this year.

However, according to BYD’s current sales base and the annual sales target of 4.5 million vehicles, these two new cars alone are actually not enough to give them more confidence to accomplish this goal. Moreover, before the new products are launched, the brand expects the "veteran models" to stand out and bring new sales breakthroughs.

Recently, a car blogger broke the news that BYD will launch the first shot of the "price war" after the New Year:Qin and destroyer will launch the glory version, and the official guide price is only 79,800 yuan.

At the beginning of January this year, BYD cracked down on the news that "Qin Plus DM-I will be sold at a price of 69,800 yuan", but the news of "BYD Qin with a price of 79,800 yuan" still has some inaccuracies.

At present, BYD Qin PLUS DM-i has launched a limited-time discount, and the threshold for car purchase has actually reached 89,800 yuan. However, in the face of Wuling Xingguang, a player with a starting price of only 88,800 yuan, BYD will naturally not sit idly by.

Combined with the Qin PLUS DM-i Champion Edition 55KM leading model (the entry-level model on sale), some configurations can indeed be cut off, and there is still room for price reduction. "BYD Qin with a price of 79,800 yuan" is not without opportunities.

When Qin PLUS DM-i Champion Edition hit the starting price of 99,800 yuan, many people in the industry had already sweated for joint venture family cars such as Nissan Sylphy and Volkswagen LaVida.In terms of fuel economy, configuration level, space performance and other aspects that consumers pay more attention to, Qin PLUS DM-i Champion Edition has almost no shortcomings.

Based on the leading configuration of Qin PLUS DM-i Champion Edition, which configurations may be cut off by BYD Qin Glory Edition without changing the powertrain?

In terms of security configuration, Qin PLUS DM-i entry version has reached the "limit" position, only equipped with basic passive security configuration. For example, the entry-level versions of Wuling Xingguang and Nissan Sylphy are equipped with tire pressure display, while the entry-level version of Qin PLUS DM-i only provides tire pressure alarm, but overall, its safety configuration is the normal level of about 100,000 entry-level sedan.

But "BYD Qin Glory Edition" is not without room for reduction.The 88,800-yuan Wuling Starlight Standard Edition has fewer front and rear head airbags than the Qin PLUS DM-i Entry Edition on sale. Of course, Xiaotong still hopes that BYD Qin Glory Edition can still retain this configuration.

In terms of driving function and driving hardware, the entry-level version of Qin PLUS DM-i on sale provides rear parking radar, reversing image and cruise control.Xiaotong thinks that BYD Qin Glory Edition can retain the two configurations of rear parking radar and reversing image, and cruise control can be cancelled, and the built-in satellite navigation system and navigation road information display function in the entry-level version can also be cancelled. After all, a simple mobile phone stand can realize navigation function.

The entry-level version of Qin PLUS DM-i on sale is quite kind in appearance configuration. Some competitors do not provide functions such as remote starting, keyless entry, one-button lifting of the driver’s seat, and LED light sources, which are provided in the entry-level version of Qin PLUS DM-i, even more NFC keys than other entry-level sedan.

Xiaotong believes that according to BYD’s brand concept, NFC key function will be the standard of all models, and it is unlikely to be cut off. However, the keyless entry function in the front row can actually be reduced as appropriate, and only the keyless entry function in the driver’s seat is actually enough.

The next step is the comfort configuration in the car. As far as materials are concerned, the entry-level version of Qin PLUS DM-i on sale also uses a leather steering wheel and leather-like seats, while many competitors use plastic steering wheels and fabric seats, which is expected to be a reference for BYD Qin Glory Edition.

As for the configuration performance, the performance of the Qin PLUS DM-i entry-level version on sale is already "sufficient". The seat adjustment is relatively basic, and there is no electric adjustment. The number of charging interfaces in the car is only three, and the number of speakers can be reduced.However, Xiaotong thinks that BYD Qin Glory Edition can be reduced in intelligence.

The entry-level version of Qin PLUS DM-i on sale is equipped with a 10.1-inch touch LCD screen, and also has a built-in Dilink car system, which supports 4G network and basic voice recognition control. On the other hand, the entry-level models of Wuling Xingguang and other joint-venture family cars only provide Bluetooth/car phone configuration at most, and some even only provide radio configuration.

It seems that "the more you live, the more you go back", but this should be the most direct way to reduce the cost of BYD Qin Glory Edition. What’s more, the entertainment function level of the entry-level family car is very likely to be inferior to the passenger’s mobile terminal equipment. It is better to reduce it simply and then give more charging interfaces.

Of course, the above reduction of BYD Qin Glory Edition is only a guess based on the price of 79,800 yuan. Not to mention how much the version is reduced, even whether BYD Qin Glory Edition can be launched is still unknown.

But then again, if BYD Qin really launches the glory version, it will undoubtedly have a huge impact on the entry-level family car market.

According to the sales data in 2023, Qin PLUS New Energy has sold more than 320,000 vehicles in DM-i model alone, becoming the best-selling car in the domestic market. Together with the EV model with an annual sales volume of nearly 130,000 vehicles, Qin PLUS New Energy has a higher sales level than Nissan Sylphy and Volkswagen LaVida, which are around 350,000 vehicles.Obviously, this is the most direct impact of BYD Qin PLUS DM-i after directly increasing the price advantage on the basis of maintaining fuel economy and configuration performance.

Which car company is not confused by such a huge market? Unfortunately, the price and cost of the joint-venture brand family car have reached the extreme. Although there is not much market discount, many models will be sold in the way of "several generations under one roof", and consumers who only consider the cost will choose cheaper old models or "classic models".

Therefore, after so many years of development, the entry-level sedan market still has not got rid of the key word "high cost performance", and other aspects such as configuration and space are just icing on the cake. The so-called "consumption upgrade" is just packaged by some manufacturers.

Needless to say, Wuling Starlight, which started selling at 88,800 yuan, has the most direct impact on BYD Qin Plus DM-I. The data shows that Wuling Xingguang sold 10,005 vehicles in January this year, ranking second in the plug-in car market within 150,000 yuan, second only to BYD Qin Plus DM-I.

When Wuling Xingguang gains a firm foothold and maintains the sales data of more than 10,000 vehicles per month, it is actually enough to have a significant impact on BYD. For a car company that wants to complete the annual sales data of 4.5 million vehicles, the last thing it wants is to have another top-notch presence in the entry-level market.

At present, Qin L and Seal 06 have not yet played their roles, and only BYD Qin PLUS DM-i can restrain the rising sales of Wuling Starlight in time. It is not impossible to sell BYD Qin Glory Edition for 79,800 yuan. If it has not been reduced, BYD Qin will only be more "exploded".By the time BYD Qin Glory Edition is released, what else can Wuling do to keep its long-standing product cost-effective advantage?