Consumption refers to good shops, "heavy" price reduction.
21st century business herald reporter He Yuyuan and intern reporter Liu Jingxi reported.
The wave of price reduction in good shops continues.
On December 28, 2023, the company responded to the second round of price reduction rumors. According to a number of media reports, the staff of the securities department of Liangpin Store said that the news of price reduction is true, but it does not exist in the second round, but has been going on. According to its introduction, there were 300 snacks in the good shop before, including nuts, baking, meat, vegetarian food and other core categories, and some products were sold at 30% to 47% lower than the original price.
At the end of November, Liangpin Store announced that it would implement the largest price reduction for the first time in 17 years. The average price reduction of 300 products was 22%, with the highest drop of 45%, mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate. In the investor relations activities in early December, Liangpin Store said that the driving force for price reduction mainly came from the supply chain to improve efficiency.
In fact, good shops have to change. The financial report shows that in the first three quarters of 2023, the company’s revenue was 5.999 billion yuan, down 14.33% year-on-year.
In the third quarter, the revenue of good shops was 2.013 billion yuan, down 4.53% year on year. In terms of channels, online business sales reached 852 million yuan, down 19.42% year-on-year; The sales of offline business was 1.39 billion yuan, up 8.97% year-on-year. "The price of our products must be more close to the people." The company said.
And price cuts are eroding profits. In the third quarter, the net profit of good shops returned to their mothers was 1,998,400 yuan, down 97.88% year-on-year. Specifically, the gross profit margin decreased by 2.06pct to 27.74% year-on-year, while the expense ratio increased by 3.57pct to 27.06% year-on-year, in which the sales expense ratio increased by 2.3pct, management fee rate increased by 0.92pct, R&D expense ratio decreased by 0.06pct, financial expense ratio increased by 0.4pct, and business tax and surcharges decreased by 0.1pct.
The high probability of the gross profit decline of good shops is related to the active adjustment of product price belt to increase the proportion of some low-priced products, and the obvious increase of sales and management expenses is related to the expansion of direct stores against the market.
In the third quarter, Liangpin Shop Company opened 45 net stores, including 92 directly operated and -47 franchised stores respectively. The number of offline stores is 3,344.
As the scale of franchisees is relatively reduced, good shops put the growth weight on direct sales, which makes it particularly important to reduce prices and increase transaction volume. However, under the double pressure, its profits will continue to be under pressure.
This is a "heavy" price that it must accept in order to restore growth.
On December 28th, good shops closed at 21.49 yuan/share, an increase of 5.24%.
On the same day, the Shanghai Consumer 80 Index closed at 4,854.29 points, up 2.33%.
agriculture
On December 28th, the average price of pork in the national agricultural products wholesale market rose.
On December 28th, according to the monitoring of the Ministry of Agriculture and Rural Affairs, the "200 Index of Agricultural Products Wholesale Price" was 125.91, up 0.16 points from the 27th, and the "Vegetable Basket" product wholesale price index was 126.98, up 0.19 points from the 27th. As of 14:00 on December 28th, the average price of pork in the national agricultural products wholesale market was 20.47 yuan/kg, up 0.8% from yesterday.
Jin Xinnong: At present, there are about 80,000 Zengcheng projects in the company.
On December 28th, Jin Xinnong said on the interactive platform that at present, the scale of the Zengcheng project of the company is about 80,000 heads, and about 15,000 heads are released every month, and the breeding cost is about 16.5 yuan /kg. This project is the largest single pig farm in Zengcheng, which has played a great role in ensuring the supply of live pigs. At the same time, this project serves the major cities in Greater Bay Area, and has the geographical advantages and the main sales area.
Food and beverage
The food processing and manufacturing sector oscillated higher
On December 28th, the food processing and manufacturing sector oscillated higher. Zhongju Hi-tech rose by 6.39%, tasteless food rose by over 5%, and Miaokelanduo, Ligao Food, Qianheweiye and Anjing Food followed suit.
Wang Lao Ji onehealth Nansha production base put into production.
According to 21st century business herald news, on December 28th, Wang Lao Ji’s Nansha production base was officially put into production. There are two filling production lines in the base. Compared with the traditional beverage factory, the single line saves 50% labor, and the production speed can reach 36,000 cans per hour. After full production, the annual total output can reach 18 million TEUs, and the products are mainly supplied to South China. So far, Wang Lao Ji has laid out four self-owned production bases, 60 processing plants and 11 standardized planting bases.
New Dairy responded that the relevant accounting treatment was alleged to whitewash the performance: based on the judgment at that time, there was no problem.
On December 28th, in response to the media’s query that the accounting treatment of Chongqing Xinniu Hanhong Industrial Co., Ltd., the former holding subsidiary of New Dairy, was not rigorous and was suspected of whitewashing its performance, the relevant person of New Dairy responded to Blue Whale News that the company had to do the goodwill impairment test by a third party every year, and there was no problem based on the judgment at that time. It is reported that in 2021, New Dairy acquired Chongqing Hanhong, the main operator of "a yogurt cow". Since then, the company’s three-year performance has failed to meet the gambling standards, but New Dairy has not accrued goodwill impairment. Recently, New Dairy has sold 45% of the company’s equity to related parties at a price of 149 million yuan.
Liquor stocks rose. Jiugui Liquor and Shede Liquor rose more than 7%
On December 28th, liquor stocks rose, with Shede liquor up by 10%, Jiugui liquor up by over 7%, Laobaigan liquor and LU ZHOU LAO JIAO CO.,LTD up by over 5%.
Tang Renshen: Dozens of prefabricated vegetable products have been developed.
On December 28th, Tang Renshen said in an investigation that at present, the company is exploring new businesses such as prepared dishes, and has set up a research and sales team for prepared dishes, and developed dozens of prepared dishes. At the same time, the company develops different sales channels, builds a low-cost and efficient supply chain, improves the terminal competitiveness of products, and increases investment from teams, products, channels, customers and other aspects. For example, the sales of prefabricated vegetables are gradually rolled out from online to offline, and supermarkets in Hunan Province are listed one after another.
Jiajia food: Zhengzhou Jiajia Weiye Co., Ltd., a wholly-owned subsidiary, stopped production.
On December 28, Jiajia Food announced that Zhengzhou Jiajia Weiye Co., Ltd., a wholly-owned subsidiary, stopped production.
Taste is willing to give up the ex-factory price to rise in 20 yuan
On December 28th, Sichuan Tuopai Shede Marketing Co., Ltd. issued a notice about the price adjustment of its products. According to the notice, the ex-factory price of 500ml tasteful dealers (including the fifth generation and celebration clothes) will be increased by 20 yuan/bottle from January 1st, 2024. It is understood that taste is the core item of Shede Wine Industry.
Dianshang retail
JD.COM: Welcome to buy and sell brothers to go home and continue to accumulate the age of welfare department.
On December 28th, according to the "JD.COM Blackboard" news, JD.COM issued a call-up order for purchasing and selling, saying that since January 1st, 2024, JD.COM, who is on the job, will receive a substantial salary increase, and welcome the purchasing and selling brothers to go home. After returning home, the welfare seniority will continue to accumulate, and the seniority allowance, housing security fund, continuing education, exclusive title for old employees and employee rescue fund will be extended. As for the salary adjustment plan disclosed by JD.COM, from January 1, 2024, all online business colleagues in JD.COM Retail have their original monthly performance pay and floating year-end bonus added to their fixed salary, enjoying a fixed year-end bonus of four times their monthly salary, and the adjusted annual fixed salary has increased by nearly 100%.
In addition, the Boss unit of the business carries out additional performance improvement points according to the year-on-year improvement rate, and can obtain performance incentives without capping. The proposal will be announced by each business department in January 2024. According to the salary increase rules, it can be seen that the adjustment of JD.COM has greatly increased the fixed salary incentives for employees in online business such as purchasing and marketing, and improved the basic treatment of employees. At the same time, for business incentives, JD.COM has adopted the principle of "not capping the world" to stimulate business development.
Gome’s retail growth continued to expand, transferring its shares to JD.COM and repaying its debts.
On December 28th, Gome’s retail sales rose by 11.48%. According to the announcement, the company transferred nearly 21.65% of Shenzhen’s share capital to JD.COM at a cost of RMB 105 million, which will be used to settle the equivalent outstanding bonds.
Textile and apparel
Hermes raises prices again, Brikin handbags exceed 100,000 yuan.
On December 28th, Hermes official website showed that the brand has adjusted the price of the whole product line one after another, and will finally complete the price adjustment of all products before January 1st, 2024. Among them, the Mini Kelly generation rose by 10,000 yuan to 56,500 yuan, an increase of 21.5%, and the Brikin30 handbag rose from 92,750 yuan to 105,000 yuan, which has exceeded the 100,000 yuan mark.
Film and television entertainment
Iqiyi established a new company in Hunan with a registered capital of 30 million yuan.
On December 28th, the national enterprise credit information publicity system showed that recently, Hunan iQiyi Technology Co., Ltd. was established, with Wang Xiaohui as the legal representative and a registered capital of 30 million RMB. Its business scope includes radio and television program production and operation, TV drama production, TV drama distribution, performance brokerage, audio-visual product production and commercial performance. The panorama of equity shows that the company is wholly owned by Black Mirror Digital Image Production (Beijing) Co., Ltd., which is jointly held by Beijing iQiyi Technology Co., Ltd. and Shanghai Zhongyuan Network Co., Ltd.
The movie "Three Battalions" broke 500 million at the box office.
As of December 28th, according to the real-time data of Lighthouse Professional Edition, the box office of the film "Three Battalions" exceeded 500 million yuan.
Travel
The total number of inbound and outbound passengers at Shanghai’s two major international airports during the New Year holiday is expected to reach 234,000.
On December 28th, according to the news of Shanghai border inspection authorities, during the New Year’s Day holiday in 2024 (December 30th-January 1st), the total number of inbound and outbound passengers at Shanghai Pudong and Hongqiao international airports is expected to reach 234,000, and the average daily passenger flow is expected to be around 78,000. The total number of inbound and outbound passengers at the two airports is expected to return to 79% of the same period in 2019. The peak of outbound passenger flow is expected to appear on December 29th and 30th, 2023, and the peak of inbound passenger flow will appear on January 1st, 2024.
The concept of tax exemption continued to rebound, and China Zhongbao rose by 8%
On December 28th, the concept of tax exemption continued to rebound, and China Zhongbao rose by 8. Gree real estate, Haiqi Group, Wangfujing, Shanghai Airport and Hainan Development were among the top gainers. In the news, China Zhongmian recently announced the supplementary agreements with Beijing Capital International Airport and Shanghai Pudong and Hongqiao International Airport on duty-free business contracts. According to the announcement, this revision mainly focuses on improving the competitiveness of airport duty-free business, increasing publicity and promotion, and actively striving for supply support.
Sanqi Mutual Entertainment: The actual controller increased the holding of 1.115 million shares of the company.
On December 28th, Notoginseng Entertainment announced that Li Weiwei, the actual controller, controlling shareholder and chairman, increased his holding of 1,115,300 shares of the Company by centralized bidding through the trading system of Shenzhen Stock Exchange on December 28th, 2023, accounting for 0.05% of the total share capital of the Company.
Beauty cosmetics skin care
The medical beauty sector rebounded sharply, and the beauty customers rose by 13.12%.
On December 28th, the medical and beauty sector rebounded sharply, with Amy customers rising by 13.12%, with Huaxi Bio, McGrady Technology, Betaine, Langzi and Aier Ophthalmology among the top gainers. China Post Securities Research Report pointed out that in 2023, the medical and beauty industry recovered obviously, and the quarterly rhythm was quite different. The growth rate of upstream manufacturers was much higher than that of downstream, and the industry structure was optimized. Manufacturers with collagen and recycled products maintain high growth. Looking forward to 2024, collagen, recycled and glossy products will maintain a high degree of prosperity, and manufacturers with related product layouts are expected to continue to increase their share.
food and beverage
Haidilao: The number of reservation tables on New Year’s Eve is over 100,000.
According to the data disclosed by Haidilao, as of December 27, the number of reserved tables for the New Year’s Eve on December 31 in Haidilao nationwide has exceeded 100,000, which is about five times more than that on weekdays. The company also disclosed data showing that the order volume of Haidilao delivery on December 20 -26 increased by about 40% compared with the same period of last month, which is the most popular for families with 3-4 people to get together in winter.