Online celebrity cars also have hard power, and the key is import.

People’s living standards have improved rapidly in the past two years, and buying a car is no longer a distant dream. The level of configuration determines the competitiveness of a car to a certain extent, as we said in this article. Let’s take a good look at it.

Let’s take a look at the appearance of the Crown SportCross. The front of the Crown SportCross is avant-garde and looks sporty. Coupled with dynamic headlights, it looks quite cool. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the car side, the car body size is 4980MM*1840MM*1540MM, and the car adopts exquisite lines, giving people a very hard feeling. With large-sized thick-walled tires, smooth lines run through the whole car side. In the design of the rear end, the rear end looks very clean, and the taillights give people a very sharp feeling and create a good atmosphere.

In terms of interior, the interior modeling has taken a young route and the visual effect is good. The steering wheel of the car is very in line with the interior style, made of genuine leather and has a high palm fit. Let’s take a look at the central control. The car is equipped with a capable touch-sensitive LCD central control screen, which makes the interior style impressive and looks young and fashionable. Let’s take a look at the dashboard and seats again. The dashboard of this car presents a fashionable and dynamic design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, equipped with auxiliary seat electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, and it is very comfortable to ride.

The space performance of the Crown SportCross trunk is quite satisfactory, but it supports the rear seats to be laid down, which greatly enhances the expansion of the space and meets the daily travel needs. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag, co-pilot airbag, knee airbag, side airbag curtain, front airbag and other safety configurations.

Summary of the full text: this class of vehicles can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

Grassroots also have positive energy. College students don’t have to talk about the color change of "online celebrity"

  Chen Xinyi of Zhejiang Sci-Tech University

  Zhang Chenyi, Zhejiang Normal University

  Tan Shuyu of Anhui Normal University

  Chai Ruoyue, Zhejiang University of Finance and Economics

  On August 3rd, the original article "Can’t I like a" online celebrity "pushed by WeChat official account, the official WeChat of China University Media Alliance, attracted the attention of netizens. Ren Yuxuan, the author of the article and a 2015 undergraduate student of Communication University of China, said in the article that in the eyes of many people, it is acceptable to follow the stars, and it is hard to talk about liking "online celebrity". "True, kind, talented, with positive energy … … Can these excellent qualities only exist in the stars, but not in the grassroots ‘ Online celebrity ’ On the body? " She asked.

  On the second day after the article was published, with the reprinting of many influential WeChat public accounts and comments from netizens, Weibo’s topic "I like a ‘ Online celebrity ’ What’s wrong? "ranked first in the hot search list, with more than 15 million readings.

  China University Media Alliance launched a survey among 1,847 college students nationwide, among which 42% of the students surveyed said that they had "paid attention to different types of ‘ Online celebrity ’ " , 47% of the college students surveyed said "Yes ‘ Online celebrity ’ Groups don’t catch a cold ","Right ‘ Online celebrity ’ There are 10% college students who have a certain aversion.

  "People who can bring joy and positive attitude should be respected, not because of ‘ Online celebrity ’ The two words are labeled with some inexplicable labels. " Some netizens wrote in the comments.

  Pay attention to the "online celebrity" in literature, music, beauty, games and other fields.

  Wu Yingqian, majoring in journalism and communication at Zhejiang Sci-Tech University, has been paying attention to Weibo red man Yuan Zihao and Yuan Ziwen since high school. In Wu Yingqian’s third year of high school, she bought the first book "I hope my world will always have half of you" by the "literary brothers". At that time, she was experiencing a "low valley" in her Chinese performance. When she read that her younger brother Yuan Ziwen had encountered a bottleneck in high school and still didn’t give up, Wu Yingqian was moved. She encouraged herself by taking the "literary brothers" as an example, and she firmly believed that she could also overcome difficulties.

  Yuan Zihao and Yuan Ziwen, who have millions of fans on Weibo, graduated from Peking University, and the two brothers became popular with the publication of their inspirational novel "May my world always have half of you" in 2013. Now almost every Weibo of the two brothers has tens of thousands of "likes". Some people even call them "two young stars flying in the sky."

  Wu Yingqian pays close attention to the public trends of "Wenhao Brothers", and is also familiar with their brand endorsements and related activities. Even in her English composition and her usual writing class assignments, the shadow of the "literary giant" brothers is everywhere. She said that people who pay more attention to the two brothers like their works and their fine quality rather than just their handsome appearance.

  Yang Qianyu, a junior girl from Anhui Normal University, started talking when she mentioned Priest, the writer of "online celebrity". Compared with most peers’ pursuit of high-value stars, 20-year-old Yang Qianyu admits that she does not belong to the "Appearance Association". In her view, Yan value is the heavyweight weight of online celebrity’s popularity, but without connotation and cultivation, "no matter how beautiful the face is, it won’t last long".

  Priest in Yang Qianyu’s mouth graduated from Shanghai Jiaotong University, and is an online novel writer. She is recognized as "highly educated online celebrity". According to public data, Priest’s novel collection has exceeded 150,000. Similar to many popular writers, whenever Priest updates chapters, it always causes positive responses from fans.

  Yang Qianyu came across Priest’s works when she was a sophomore in high school. She regarded Priest as her "goddess". She feels that although the online writer is only Priest’s deputy, it can be seen from the lines of the works that Priest has shown good strength in every work.

  Influenced by idols, Yang Qianyu, who chose the Chinese Department in the university, has now embarked on the road of writing. Since January this year, Yang Qianyu has been busy updating her works. Although she has only collected 10 readers and 3 flowers so far, she still feels great satisfaction even if she is recognized by only one reader.

  Bai Yanxin, a college student who likes to make up and take photos everyday, has followed nearly 500 "online celebrity" such as "Fashion Blogger" and "Beauty Blogger" on Weibo. She pays attention to the daily life of "online celebrity", wears recommendations, and reads Weibo recommended by different beauty bloggers to help her "not miss" when shopping.

  “‘ Online celebrity ’ It is an ordinary person who is very close to us. "

  "I think ‘ Online celebrity ’ It is a group of people who are better than us in some respects. They are not as high as stars or other celebrities, and we ordinary people can also reach them. " Ye Yu mentioned an experience with online celebrity.

  On one occasion, Ye Yu wanted to find a song, but because of copyright issues, the song has not been published online. Later, "online celebrity" Didi helped him. Didi is a music producer and often composes music for singers. On a live broadcast platform, he has nearly 100,000 fans.

  Last August, Ye Yu came to Beijing for a concert and met Didi offline. "We talked a lot about music and life." Ye Yu recalled that during that period, he had been struggling whether to formally develop into music, and Didi strengthened his confidence. "Didi told me that the key to making music is to have a heart. Many people in the music circle became monks halfway, and some even became good producers without training."

  After learning that Ye Yu wanted to study music formally, Didi became his keyboard teacher. "Didi is very willing to lead the way for people who really want to learn. He also recommended many books on music theory to me, and many of my vocal music teachers are also introduced by him." Ye Yu said.

  There are many "online celebrity" like Didi in Ye Yu’s WeChat. "I think now ‘ Online celebrity ’ Slowly transforming, ‘ Awl face ’ Cannot represent all ‘ Online celebrity ’ , I am now concerned about ‘ Online celebrity ’ It is precisely those who are capable and talented. " Ye Yu said.

  Gan Tian, a teacher in the psychology department of Zhejiang Sci-Tech University, believes that from the psychological point of view, young people’s liking for "online celebrity" is the result of the interaction of two seemingly contradictory psychological factors: conformity psychology and seeking difference psychology. On the one hand, it is easy for young people to form a trend of chasing "online celebrity" in similar circle of friends. At the same time, the distinctive features of "online celebrity" give people a sense of chasing unconventional behavior.

  “‘ Online celebrity ’ It is easier to resonate, which is called ‘ Empathy ’ . ‘ Online celebrity ’ Just like an ordinary person around you, you think he is very interesting and characteristic, more grounded and more easily attracted to him. " Sweet said.

  In the sweet view, whether you like "online celebrity" or a star, it is an opportunity for self-recognition. "Know yourself, analyze yourself, find the reasons, and think about liking ‘ Online celebrity ’ The reason, can more rationally chase ‘ Online celebrity ’ 。”

  "Yes ‘ Online celebrity ’ The evaluation cannot be generalized. "

  Gao Yiwei, from Shaanxi University of Science and Technology, said that he seldom logs in to Weibo. As soon as he heard "online celebrity" in Weibo, he frowned. "Hypocrisy, exaggeration and affectation." He said of the "online celebrity".

  In his impression, "online celebrity" is mostly "with an awl chin that is too sharp, a high-profile style of showing off wealth and overconfidence in appearance". He still remembers a popular video he accidentally saw in Weibo, in which a "online celebrity" cried and shouted at the screen of his mobile phone that he was being chased. He felt bored and difficult to understand.

  Gao Yiwei believes that many "online celebrity" do some meaningless and eye-catching things that violate the values in pursuit of clicks and attention, which is disgusting.

  Similar to Gao Yiwei’s point of view, when it comes to online celebrity, Shen Zhe immediately thinks of words such as "plastic face", "showing off one’s position" and "showing off one’s wealth". Shen Zhe felt that for these "online celebrity", even criticism and questioning are a kind of flow, so they have been "out of sight, out of mind".

  Gan Tian said that when people saw that the image of "online celebrity" was mostly the image of "plastic face", they naturally labeled it as such. The advantage of "labeling" is that it can help people understand this matter quickly and deal with some problems, but on the other hand, it is not so objective and comprehensive, but it is biased. Some "online celebrity" will be grandstanding and transmit a lot of negative energy and information in order to attract fans and keep the number of fans. When many prominent negative energy "online celebrity" becomes a "stereotyped" impression, most people will feel disgusted with "online celebrity".

  Chen Peng, director of the Department of Communication, School of Literature, Nankai University, believes that there is no standard definition of "online celebrity". He explained: "We usually call this group that has greatly improved its popularity, attention and fans through some online behaviors, activities and events through the Internet platform ‘ Online celebrity ’ 。”

  "Many times, ‘ Online celebrity ’ Need to do something out of line to become a ‘ Explosions ’ And these behaviors or events themselves are easy to cause controversy. But if it is not out of line and there is no controversy, it will be difficult to attract attention. " Chen Peng said that it is easy for people to have a lot of negative views on "online celebrity" by gaining a high number of fans through outrageous events or events that break the bottom line. He also said that this kind of controversial "online celebrity" is usually short-lived and unsustainable.

  "Yes ‘ Online celebrity ’ The evaluation cannot be generalized. " A university teacher thinks that if we evaluate the group of "online celebrity", we must pay attention to what they do in combination with the specific "online celebrity". He mentioned that he would consciously share some examples of positive energy "online celebrity" with students during the interval of daily teaching. "Actually ‘ Online celebrity ’ There are many excellent and positive cases in the group, such as the graduation speech delivered by Genshu, the former president of Huazhong University of Science and Technology, and the reading of old academicians in the second class of high-speed rail, which are worth promoting and learning by students ‘ Online celebrity ’ 。”

Nie Chenxi attended the 7th China Internet Audiovisual Conference and delivered a keynote speech.

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  On May 28th, the 7th China Internet Audio-visual Conference was held in Chengdu. Comrade Nie Chenxi attended the opening ceremony and delivered a keynote speech.

  Nie Chenxi pointed out that the CPC Central Committee with the Supreme Leader as the core attached great importance to propaganda and ideological work and Internet construction management. The General Secretary of the Supreme Leader personally planned, personally guided and personally promoted, put forward a series of important expositions and made a series of major arrangements, which guided the way forward and provided fundamental follow-up for us to do a good job in network audio-visual work. As a fast-growing new army, network audio-visual constantly enriches its forms of expression, innovates and develops its formats, optimizes its industrial ecology, shows its unique charm, and shows great vitality. It is striding forward from a new force to a main force and from a new position to a main position, and has become an indispensable and increasingly important backbone for propaganda and ideological and cultural construction. Under the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era and the strong leadership of the CPC Central Committee, the whole industry has made remarkable achievements: First, the network audio-visual propaganda position has been continuously consolidated and expanded, which has effectively served the overall situation of the party and the state; Second, the quantity and quality of content production go hand in hand, effectively meeting the new expectations of the people; Third, the industry is full of vitality and generate, constantly injecting new kinetic energy into development; Fourth, the industry management is more standardized, maintaining a good communication ecology.

  Nie Chenxi emphasized that the whole industry should closely focus on the theme of studying, propagating and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, on the main line of celebrating the 70th anniversary of the founding of New China, persist in being upright and innovative, persist in taking people’s yearning for a better life as the goal, strive to promote the high-quality and innovative development of the network audio-visual industry, show new responsibilities and new achievements in serving the overall situation, and write a magnificent new chapter of walking with the times and advancing with the people. First, we should focus on the main theme, strengthen positive publicity, and strive to create a strong atmosphere to celebrate the 70th anniversary of the founding of New China; Second, live up to the great trust of the times, create masterpieces, and strive to provide high-quality spiritual food for the people; The third is to practice the new development concept, continue to promote innovative development, and enhance the dynamic vitality of the network audio-visual industry; The fourth is to strengthen the implementation of responsibilities, strictly standardize management, and make cyberspace clearer.

  Gao Jianmin made a speech at the CEO Summit of Network Audiovisual, and put forward four suggestions on promoting innovation, excellence and prosperity of network audiovisual literature and art.

  The conference was jointly directed by the State Administration of Radio and Television, the State Internet Information Office and the Sichuan Provincial Government, and hosted by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. Focusing on the theme of "Keeping Honest and Innovating to Stimulate New Audiovisual Vitality", more than 40 policy and industry seminars were held around the main line of celebrating the 70th anniversary of the founding of New China, and more than 6,300 guests from more than 2,000 institutions in the whole network audiovisual industry chain attended. At the meeting, the State Administration of Radio and Television and the Sichuan Provincial People’s Government signed the Memorandum of Cooperation on Promoting the Development of Ultra-high Definition Video Industry, and held an online audio-visual publicity campaign to celebrate the 70th anniversary of the founding of People’s Republic of China (PRC) — — The launching ceremony of the program "I Grow Together with the Motherland" was held, and 49 excellent online audiovisual works were released in 2019, and the "magnificent 70-year struggle new era — — 2019 China (Chengdu) Network Audio-visual Innovation Exhibition ".

  The following is the full text of the speech:

  Stick to the right path and spread positive energy

  Sharpen innovation and inspire new vitality

  — — Keynote Speech at the Seventh China Internet Audio-visual Conference

  (May 28, 2019)

  Nie Chenxi

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  Dear Governor of Yin Li,

  Distinguished guests, comrades and friends,

  Good morning everyone! I am very happy to meet you again in Rongcheng to discuss the new vision of the prosperity and development of online audiovisual. First of all, on behalf of the State Administration of Radio and Television, I would like to express my warm congratulations on the convening of the conference!

  Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to propaganda and ideological work and Internet construction management. The General Secretary of the Supreme Leader personally planned, personally guided and personally promoted, put forward a series of important expositions and made a series of major arrangements, which guided the way forward and provided fundamental follow-up for us to do a good job in network audio-visual work. This conference thoroughly implements the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and strives to promote the high-quality development of online audio-visual with the theme of "keeping integrity and innovating to stimulate new vitality of audio-visual", which reflects the high consciousness of implementing the central decision-making and deployment, and meets the people’s new expectations for a better audio-visual life. I believe that through this conference, the whole industry will be able to better unify their thinking and gather strength, accumulate new kinetic energy for the new development of network audio-visual and make new contributions to serving the overall situation.

  Comrades, with the development of information network technology, network audiovisual, as a fast-growing new army, is constantly enriching its forms of expression, innovating and developing its format, optimizing its industrial ecology, showing its unique charm and vitality. It is striding forward from a new force to a main force and from a new position to a main position, and has become an indispensable and increasingly important backbone for propaganda and ideological and cultural construction.

  First, the network audio-visual propaganda position has been continuously consolidated and expanded, which has effectively served the overall situation of the party and the state. The network audio-visual industry always adheres to the correct political direction, public opinion orientation and value orientation, and actively spreads mainstream public opinion and mainstream values. Especially in the major theme propaganda, the online audio-visual media and the traditional media resonate at the same frequency and speak together, and the concentric circle effect between online and offline is prominent. During the "two sessions" this year, online audio-visual media have set up special columns to present creatively and express socially, and planned and launched a series of excellent programs with high standing, good quality and sufficient characteristics, such as "The Performance of the Supreme Leader of the People’s Congress" and "Holographic Interactive Report", which triggered the screen-sweeping effect. At the same time, more and more China network audio-visual programs and even program modes have gone out, which has become an important channel to tell the story of China and spread the voice of China.

  Second, the quantity and quality of content production go hand in hand, effectively meeting the new expectations of the people. After the spurt increase in the number of programs, the network audio-visual gradually turned to intensive cultivation, and the content production was more subdivided, standardized and quality, providing rich and high-quality spiritual food for the people. In 2018, 2,133 new online dramas were purchased and made by online institutions, and the stock of UGC produced by users of online audio-visual institutions reached 1.035 billion, and the total number of online audio-visual programs was 2.66 trillion times. A total of 2,381 original programs (files) of key networks and 2,459 original programs (files) of non-key networks have been put on record nationwide. A number of interesting and meaningful programs have emerged, such as I Love You China, Poverty Alleviation 1+1, Forty Details Around Us, goodbye to love with Exclusive Memory, and Tell the Post-90s about Marx.

  Third, generate is full of industrial vitality, constantly injecting new kinetic energy into development. By the end of 2018, the number of online video users in China reached 612 million, accounting for 73.9% of the total number of netizens; The number of video users on mobile phone network reached 590 million, accounting for 72.2% of mobile phone users; The number of online audio-visual paying users nationwide reached 347 million. 剷剷, Iqiyi and Mango TV were listed at home and abroad in TV2018. Capital accelerates industrial competition, audio-visual platforms further extend to upstream and downstream industries, industrial chain ecology is taking shape, and the development trend of intensification, scale and ecology is more obvious. New technologies and means are widely used, and new forms and services continue to emerge, which provides a new strong impetus for the rapid development of the entire audio-visual industry.

  Fourth, the industry management is more standardized, maintaining a good communication ecology. Since the 18th National Congress of the Communist Party of China, under the centralized and unified leadership of the CPC Central Committee, the pattern of comprehensive network governance has gradually taken shape, the development of network audio-visual is more scientific and standardized, and the network audio-visual space is more healthy and harmonious. The General Administration has successively issued a series of institutional measures, and the radio and television administrative departments at all levels have earnestly performed their supervisory duties, dealt with the chaos and outstanding problems in the industry with heavy punches, and effectively purified the network audio-visual environment. In-depth implementation of management and technological innovation projects, the level of precise supervision and targeted supervision has been continuously improved. The management consciousness, responsibility consciousness and self-discipline consciousness of all kinds of subjects in the industry have been significantly enhanced, and it is becoming a general consensus to strengthen content management and pursue social benefits.

  China’s network audio-visual development has made remarkable achievements, which is the result of the correct guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, the result of the strong leadership of the CPC Central Committee with the Supreme Leader as the core, and the unremitting struggle and joint efforts of all aspects of the network audio-visual industry. Here, on behalf of the State Administration of Radio and Television, I would like to express my heartfelt thanks to the practitioners in the network audio-visual industry and people from all walks of life who care about, support and promote the development of network audio-visual!

  With the great attention of the Sichuan Provincial Party Committee and the provincial government and the Chengdu Municipal Party Committee and Municipal Government, China Network Audio-visual Conference has been successfully held for six times, becoming an annual event of the industry and making important contributions to the development of the network audio-visual industry. Here, I would also like to express my heartfelt thanks to the Sichuan Provincial Party Committee and the provincial government, and the Chengdu Municipal Party Committee and Municipal Government for their long-term care and support for the network audio-visual work and their work for running the network audio-visual conference well!

  Comrades and friends!

  The 70th anniversary of the founding of New China is a national celebration and people’s festival, which provides a rare opportunity and platform for testing the ability of radio and television and network audio-visual industries to serve the overall situation. We should closely focus on the theme of studying, propagating and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and on the main line of celebrating the 70th anniversary of the founding of New China, persist in being upright and innovative, persist in striving for a better life, strive to promote the high-quality and innovative development of the network audio-visual industry, show new roles and achievements in serving the overall situation, and write a magnificent new chapter of walking with the times and advancing with the people. Here, I would like to make four comments to encourage you.

  First, focus on the main theme, make bigger and stronger positive publicity, and strive to create a strong atmosphere to celebrate the 70th anniversary of the founding of New China. The network audio-visual industry welcomes the 70th anniversary of the founding of New China, and its primary task is to sing a high-spirited melody that praises the new China and strives for a new era. Around this main line of work, we carefully build a network audio-visual publicity matrix and carry out a series of publicity activities. In March, the State Administration and the Central Radio and Television General Station jointly launched "Singing the Motherland? One Song, One City, a large-scale all-media activity. In April, the General Administration directed 25 audio-visual websites to jointly issue a unified logo for celebrating the 70th anniversary of the founding of New China, and launched the special channel "Our 70th Anniversary". At present, more than 110 websites have launched special channels. In May, the General Administration deployed an interactive cable TV platform to launch a publicity campaign to celebrate the 70th anniversary of the founding of New China. These activities, the network audio-visual platforms have responded positively and achieved good results.

  In the next step, the network audio-visual industry should continue to increase the positive publicity of the main theme with a high degree of political consciousness. It is necessary to strengthen the construction of the first screen of the first page, give full play to the characteristics of novel form, wide audience and multi-interaction, sing the main theme and carry forward positive energy, and inspire the morale and spirit of the whole party and the people throughout the country. Key network audio-visual platforms should implement the reporting mechanism for the first screen layout of the home page and submit the first screen layout of the home page to the relevant management departments every month. It is necessary to co-ordinate the broadcast of major events and thematic publicity reports, grasp the nodes, highlight the theme, and form a scale momentum and accurate communication, which is both grand, enthusiastic and natural, and does not engage in superficial and formal publicity. It should be pointed out that both major theme propaganda and daily propaganda reports should firmly grasp the mission of "raising flags, gathering people’s hearts, educating new people, promoting culture and displaying image", adhere to the correct political direction, public opinion orientation and value orientation, consciously fulfill social responsibilities, strive to play an important position and an important incremental role, and produce beautiful transcripts in the propaganda to celebrate the 70th anniversary of the founding of New China.

  Second, live up to the great trust of the times, create masterpieces, and strive to provide high-quality spiritual food for the people. General Secretary of the Supreme Leader emphasized that the most fundamental thing to promote the prosperity and development of literature and art is to create and produce excellent works worthy of our great nation and great era. Recording the great new era and meeting people’s new expectations for a better audio-visual life not only calls for the great enrichment of audio-visual products, but also calls for the overall improvement of content quality, and enhances people’s sense of acquisition, happiness and security with the supply of high-quality audio-visual content. In this regard, network audio-visual has both advantages and responsibilities.

  We have always advocated that in order to strengthen the creation and production of high-quality products and promote the upgrading of online audio-visual programs, we must concentrate our resources and efforts on implementing the strategy of high-quality products, persist in hard work, and effectively solve the phenomena of "quantity" lacking "quality" and "plateau" lacking "peak". We vigorously implement the network audio-visual program upgrading project, which not only pays attention to daily life, but also pays attention to regular work, and accumulates over time for a long time; We will also focus on theme creation, focus on the whole, and rely on the network audio-visual program quality creation and communication project, the selection and exhibition of excellent online audio-visual programs with the theme of "China Dream" to promote the creation and production to climb the "peak" of positive energy. This year, the provincial radio and television departments should, in accordance with the deployment of the national radio and television work conference, focus on key projects and strengthen support services around the theme of celebrating the 70th anniversary of the founding of New China, and strive for each province, autonomous region and municipality to launch at least one excellent network audio-visual work that reflects the new era, embodies local characteristics and has national influence.

  We have always stressed that online audio-visual can’t unilaterally pursue the short-term effects of mechanized production, fast-food consumption and popcorn leisure, but should aim high, shoulder the responsibility of the times, consciously tell the story of China, not only strive to create excellent short films that are well-known, spread and stay, but also actively promote the peak works and masterpieces that are unified in ideological, artistic and ornamental aspects. In recent years, more and more original online audio-visual products have aroused strong repercussions after the first broadcast on the Internet, and some original online products have gradually gone to the world, becoming an important carrier for spreading Chinese culture and promoting cultural exchanges and mutual learning.

  We have always advocated that online audio-visual should pay more attention to guiding young people to develop correct values and helping them to fasten their first buttons in life. Teenagers are the mainstream group of online audio-visual consumption. Young people of this age are highly plastic, and online audio-visual content products are more likely to touch their hearts. This year, the General Administration issued the Regulations on the Administration of Minors’ Programs. I hope everyone will take this opportunity to vigorously strengthen the construction of online audio-visual culture for teenagers. We should persist in providing high-quality products and eliminating bad information, especially using language habits and expressions that teenagers are willing to accept, and introduce more vivid stories that show the fighting spirit of ordinary people in the new era and show ordinary families through thick and thin, so as to guide them to build a solid spiritual foundation and grow up healthily and happily.

  Third, practice the new development concept, continue to promote innovative development, and enhance the dynamic vitality of the network audio-visual industry. General Secretary of the Supreme Leader has repeatedly stressed that innovation means development, and innovation means the future. Network audio-visual is one of the most active fields of innovation and creation, and represents an important direction for the development of new productive forces in the radio and television industry. We must uphold the innovative genes in the network era, take the lead in practicing new development concepts, and create a new engine for the optimization and upgrading of the industry and high-quality development.

  We should make greater achievements in technological innovation and application. In today’s era, we are more and more deeply aware that core technology is the heavy weapon of the country, and independent innovation is a strategic issue that concerns the overall situation and the long term. We expect the network audio-visual industry to keep up with the iterative pace of information technology, not only be good at applying new technologies in time, but also attach great importance to the research and development of key technologies and important standards for independent innovation, and strive to solve the "stuck neck" problem in our field. Especially with the arrival of the 5G era, we must enhance our sense of urgency and mission, adhere to the national position, work together to tackle key problems, promote independent innovation and constantly achieve new breakthroughs, accelerate the integration and application of network audio-visual and 4K/8K, 5G, cloud computing, artificial intelligence, big data, virtual reality, blockchain and other new technologies, and seize the initiative in development. Of course, the innovative application of technology should focus on temperature, emotion and safety, and creative production must not be kidnapped by technology.

  We must continue to make efforts in business and service innovation. In the final analysis, network audio-visual service is to provide audio-visual content services to the people. We must adhere to the people-centered development idea, deepen the supply-side structural reform, build an industrial ecological chain based on high-quality audio-visual content, and carry out high-quality comprehensive services. The General Administration is supporting the construction of high-tech video experimental parks in areas where conditions permit, and also hopes that online audio-visual institutions will actively explore in this regard. It is necessary to organically combine supply with demand, content, technology and service, give users a constantly changing audio-visual experience, better meet the new expectations of the people for a better audio-visual life, and at the same time guide and promote the upgrading of audio-visual consumption and better serve economic and social development.

  We should constantly explore the innovation of system and mechanism. The innovation of system and mechanism is a long-term and fundamental innovation. Network audio-visual institutions should strive to build an institutional mechanism that puts social benefits first and unifies social and economic benefits. On this premise, we encourage and support the exploration of various new models. In particular, traditional radio and television media should actively learn from the experience of new audio-visual media, explore the establishment of various forms of cooperation and alliance, promote deep integration, process reengineering and integrated development, speed up the improvement of smooth and efficient management system and operation mechanism to adapt to market competition and integrated development, and strive to create new mainstream media. As the industry management department, the General Administration will further improve the institutional environment, optimize the market environment, and stimulate all kinds of subjects to innovate and create vitality.

  Fourth, strengthen the implementation of responsibilities, strictly standardize management, and make cyberspace clearer. General Secretary of the Supreme Leader stressed that Fiona Fang cannot be achieved without rules; No matter what form of media, online or offline, big screen or small screen, there is no place outside the law and an enclave of public opinion. Facing the Internet, the main front of propaganda and ideological work and the main battlefield of ideological struggle, sticking to the correct direction is always the lifeline, and strict and standardized management is always the firewall. The whole industry should continue to promote the governance of network audio-visual space, and strive to build a governance structure that combines government management, corporate responsibility, social supervision, user self-discipline, economy, law, technology and other means to jointly safeguard a clean and healthy ecology.

  The regulatory responsibility of the radio and television management department must be grasped. It is necessary to implement the responsibility system for ideological work, adhere to the next standard of online and offline, resolutely deal with the problem of illegally producing and reprinting programs, resolutely crack down on programs that are harmful and vulgar, and resolutely resist unhealthy trends such as data traffic fraud. At present, we should focus on several aspects: First, strengthen the management of key network original programs. This year, in accordance with the idea of "strengthening supervision in advance and striving to move forward", the General Administration upgraded the information filing system of online audio-visual programs, and strengthened the examination and control of key online dramas, online movies and online cartoons from two aspects: planning and filing. We should pay close attention to this work. The second is to strengthen the guidance and management of short videos. Guidance, the core is to increase the supply of high-quality short video content; Management, focusing on the registration of short video platforms, resolutely rectify outstanding problems in the field of short video. The third is to improve the supervision system. Focus on strengthening the construction of supervision systems for Internet audio-visual programs, mobile Internet audio-visual programs, IPTV, Internet TV, etc., and improve the supervision ability and level. It is necessary to establish and improve a comprehensive evaluation system for radio, television and online audio-visual programs, and give full play to the positive role of promoting the quality of programs and changing the tendency of viewing only and clicking only.

  The main responsibility of the network audio-visual platform should be put in place. It is necessary to operate in accordance with the law and regulations, and to ensure good guidance, content, quality, communication and personnel. It is necessary to insist on reviewing before broadcasting, improve the program review and broadcasting process, strengthen the audit force, strengthen the safety control of related technologies and applications, and establish and improve the main information verification and traceability mechanism for uploaded content. Audio-visual organizations such as Tencent Video, Youku, and Iqiyi have jointly issued an initiative to purify the work style, and we encourage more employees to consciously set an example in this regard. It is necessary to vigorously strengthen the self-examination of the program content of this platform, clean up the programs with harmful content and irregular sources, and ensure the correct orientation and high tone of online public opinion, especially at the key nodes to celebrate the 70th anniversary of the founding of New China, and never provide communication channels for wrong views and wrong thoughts.

  Trade associations should give full play to their responsibility of guiding education. In January this year, China Network Audio-visual Program Service Association issued "Network Short Video Management Standard" and "Network Short Video Content Audit Rules", which provided a basis for standardizing the short video communication order. It is necessary to strengthen the role of self-teaching and self-discipline of trade associations, integrate the requirements of improving content quality and promoting the main theme into the training of employees, daily program evaluation and discussion, and promote the continuous improvement of creative quality and more standardized and orderly development.

  Network audio-visual space is the common spiritual home of hundreds of millions of people, which needs everyone’s common care. Here, you can freely express but don’t welcome noise, encourage exploration and innovation, but you can’t go beyond the line. We hope that the network audio-visual space will be clear and ecological, full of bright sunshine and fresh air, so that everyone can enjoy this warm harbor when they enter this home.

  Comrades and friends!

  The attention of the central authorities and people’s expectations provide historical opportunities for online audio-visual. The development of information technology has given online audio-visual a brand-new style and broad prospects, and the prosperity and development of online audio-visual has ushered in the best era! Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, grasp the pulse of the times, bravely stand at the forefront of the times, be upright, innovate and forge ahead, do our best to celebrate the 70th anniversary of the founding of New China with practical actions, constantly create a new situation for the prosperity and development of online audiovisual, and make new and greater contributions to realizing the goal of "two hundred years" and the Chinese dream of great rejuvenation of the Chinese nation!

  Finally, I wish this conference a complete success!

  Thank you!

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Mercedes-Benz female car owners were interviewed and told that the incident was exposed in more details.

       CCTV News:Recently, a video of "female car owner sitting on the roof crying" was circulated on the Internet. With the increasing popularity of the Internet, the quality dispute of automobile products behind the video entered the public’s field of vision, which aroused widespread public concern. So what is the ins and outs of this incident, and what legal issues are involved? Yesterday, the female car owner accepted an interview with the rule of law online column, detailing the course of this incident.

       At the beginning of 2019, facing the upcoming 30th birthday, Wang Qian, who lives in Xi ‘an, decided to buy himself a car as a birthday present. After many comparisons, Wang Qian finally ordered a Mercedes-Benz CLS300 car in Xi ‘an Lizhixing 4S store.

       Mercedes-Benz owner Wang Qian (pseudonym): "I paid a deposit around February 25th, and paid the deposit on the same day. He has a contract for buying a car, which is equivalent to signing it. Then he will help me with some loan things, and then he will inform me when the loan is completed. "

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       More than twenty days later, Wang Qian received a notice from the 4s shop. However, just after she paid the down payment, insurance and other expenses, she was told that she needed to pay another fee separately.

       Wang Qian (pseudonym): "Then he finally said that you have run a Mercedes-Benz finance, so our relevant personnel should communicate with you. Then communicate, that is to say, to make sure whether you handled it yourself. Finally, he told me that you have a fee to pay here. At that time, I also felt that I was paying money that day. Anyway, I made psychological expectations. Then I said that I would swipe my card. He said that you can’t swipe your card with this money. WeChat is still Alipay. I questioned, I said, why can’t I swipe my card? Then when the question is over, the person is gone. " After waiting for more than twenty minutes, Wang Qian still hasn’t seen the former staff member.

       Wang Qian (pseudonym): "I’m anxious, because at that time, I basically did everything I should do. This is the last sum of money, so I’ll call the sales, and then when I sell it, I’ll say, Sister, then don’t embarrass me. Give me a QR code and say you scan it, and I’ll say it’s more than 15 thousand. When I say my mobile phone is limited, I’ll give it to him twice, more than 10 thousand and five times."

       Although after many twists and turns, Wang Qian finally paid all the fees required by the dealer, but on this day, Wang Qian still failed to drive the car away.

       Wang Qian (pseudonym): "After giving this money on March 22nd, he asked us to talk about something, and then let us go first, saying that he showed us a car, and then he said that this car was yours, but it was a little dirty. He said that this car was covered with gray because of transportation or something, so it was necessary to wash it, give me a maintenance and make me a PDI."

       Contact the 4S shop if you find any problems after picking up the car.

       According to Wang Qian’s recollection, the salesperson at that time asked her to choose the license plate number in advance, so that the next car pick-up and licensing could be completed on the same day. In this way, five days later, on March 27, Wang Qian finally waited for the day of picking up the car and licensing.

       Wang Qian (a pseudonym): "When I picked up the car, I repeatedly said that before I drove away, I said it was okay, and everything helped me do well. Elder sister, don’t worry, you know what cushions you are looking at, right? It was quite pleasant at the time. "

       In the afternoon, Wang Qian drove away from the store, ready to go to the vehicle management office to license the car. Because there was not much gasoline left in the car, under the reminder of the sales staff, Wang Qian first went to the gas station opposite the 4S shop to refuel the car. What Wang Qian didn’t expect, however, was that just after driving to the entrance of the 4S shop, a yellow light on the dashboard turned on.

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       Wang Qian (pseudonym): "Just go out. After going out, the yellow light flashed at the door. Then we will go to refuel, and then start it after refueling. It has this again. As far as its yellow prompt tone is concerned, please add one liter of engine oil when refueling next time. " Wang Qian was puzzled by such a message on the bus, and then she dialed the telephone of the salesperson.

       Wang Qian (pseudonym): "Then I called the sales person. At that time, he was probably busy. He still had a car that the owner was handing over. Maybe he was busy all the time. Then when I was busy, I simply said, it’s nothing. It’s a small matter. You drive the car back and I’ll help you add money."

       Listening to the relaxed tone of the salesperson on the other end of the phone, a stone hanging in Wang Qian’s heart fell to the ground. Since it was not a big problem, she drove the car to the vehicle management office as planned, and let the staff of the 4S shop complete the formalities for her car registration.

       Wang Qian (pseudonym): "When the car was handed over to me again, he went through all the formalities, about three o’clock (afternoon). Then I started calling my American friends and family one by one to show off. Park the car there and take a picture or something. When I was ready to go on the road after showing off, its light came on again. This light is very strange, that is, it will light up every time you start it. "

       Wang Qian’s doubts rose again when the engine fault light was lit again, so she took pictures of the fault light with her mobile phone and sent it to the staff in the 4S shop. Soon, she received a call from a salesperson.

       Wang Qian (pseudonym): "The salesman called us, which means to explain that the car is an imported car. In the process of transportation, its engine oil may evaporate, but your car is an imported car, and I can’t add oil to you casually. Then you have to drive it back. When do you have time, I will make an appointment for you."

       So, according to the agreement, Wang Qian drove to Xi ‘an Lizhixing 4S store on the morning of March 28th to solve the problem of oil alarm. "Arrived at ten o’clock, and when they got to the door, they took my car keys and car away. I haven’t touched that car since. "

       Repeated communication 4S shop solutions change again and again

       At that time, Wang Qian didn’t expect that she would never drive the car that she bought for herself as a birthday present. What’s more, this car brought endless troubles to herself. According to the explanation given to her by the staff of Lizhixing 4S store, her car can return to normal as long as it is replenished with oil. However, after waiting for more than two hours in the 4S shop, her car hasn’t come out yet.

       Wang Qian (pseudonym): "After 12 o’clock, I said that the oil hadn’t been filled yet, so I urged him to call him and let him come over. After he came over, he explained to me that my sister was like this. It was no problem to fill the oil for you, but now your system needs to be upgraded." He said why? He said, look at your new car. It seems that the new car just wants Germany to help you do some system upgrade. He said that if you don’t do this, you go back first, and I’ll fix it for you and send it to your home. "

       Because there was work in the afternoon, there was no way, so Wang Qian had to leave the 4S shop. At three o’clock in the afternoon, Wang Qian didn’t wait for her new car, but she received a phone call from the staff of the 4S shop asking to meet her.

       Wang Qian (not his real name): "Then they brought in two salesmen, one after-sales vice president, and then a technology. After coming, the after-sales vice president probably told me that my engine was leaking oil, and then asked me to authorize them to take my engine apart for testing and find the leak. I thought it was a bolt from the blue, right? I said how the engine leaked oil, didn’t I say it was just a system upgrade? Didn’t you say that you just need to add oil? "

       Subsequently, Wang Qian and the staff returned to the 4S store together. Here, she got a test report about her new car.

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       Wang Qian (pseudonym): "Three items are abnormal, and then the main content written below is that the engine leaked oil on March 27th. Then with this test report, they said to give them some time to solve it. That is to say, give them three days and give us an answer on April 1. "

       In desperation, Wang Qian had to agree. On April 1st, Wang Qian didn’t receive any news from the 4S store, so he called on his own initiative to ask about the situation.

       Wang Qian (pseudonym): "If you talk about the refund later, you will hardly do it because it is too much trouble, right?" He said to change trains. Then I asked him a question, and I said, let’s just say that my car has been licensed and paid taxes. How can this process go? He said they would do it all, so believe him. I will pick up the car after 3 days, that is April 4. "

       Before the arrival of April 4th, Wang Qian received a call from the 4S store again. This time, the plan put forward by the other party has changed again.

       Wang Qian (pseudonym): "He is like this. According to their discussion with the factory, it is impossible to return it. He said, well, can we negotiate a plan? I’ll give you a replacement engine as compensation, and treat your car as a second-hand car, or it will depreciate because of the replacement engine, so I’ll make it up for you. Then I calculated an account, about 150,000 to 200,000. I said when I could pick up the car, and I probably said there were still a few days to change this. He said April 8. "

       In this way, the date of picking up the car was dragged to April 8. In desperation, Wang Qian, who only wanted to get the car as soon as possible, had to compromise again. However, on April 8, the other party changed its mind again.

       Wang Qian (pseudonym): "On April 8th, when I called him again, my attitude changed. He told me that according to the national three guarantees, you can only change the engine. If you change the car, you have to change the engine twice before you can change the car. Then I said, but didn’t we have a good talk the other day? He said I didn’t. He said you might have misheard me. Maybe the salesman told you. I said it was you, but he said it was impossible, so he immediately turned back. At that time, my feelings were really deceived by people. "

       According to Wang Qian’s recollection, not only was the result unacceptable to him, but the other side’s attitude was also very tough. "That is to say, the national three guarantees are laws and regulations. If you don’t understand, you can check it. You can also call 12315 or consult a lawyer. The answer is particularly hard."

       There is no result in defending rights. Go to the 4S shop again to discuss.

       Until then, Wang Qian suddenly realized that during the more than ten days from March 27th to April 8th, he gave in step by step, but the result was that he deviated from his original demands more and more. Wang Qian decided to ask for help from Mercedes-Benz after-sales and consumer associations.

       Wang Qian (pseudonym): "Then on April 9th, I started calling 400 again, just like on April 8th, calling 400, complaining to 12315, and making various calls again, but it was still fruitless." In desperation, Wang Qian decided to go to the 4S store again to ask for a statement. This process was photographed by other people in the store at that time, and there was the video that was widely spread on the Internet.

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       Wang Qian (a pseudonym): "My emotions were complicated. The rational voice and the perceptual voice were all kinds of voices, which were intertwined. Maybe I was impulsive. I ran to the 4S shop without saying anything. Because I was noisy there, many people gathered. "

       With the increasing popularity of video on the Internet, relevant departments began to intervene in the investigation.

       Wang Qian (pseudonym): "On April 12th, the director of the industrial and commercial office called me and said that they had sealed my car, and then he hoped that I would cooperate with the investigation. He hoped that I would go to the industrial and commercial office to collect my evidence, including the contract, including providing my identity certificate. They had to make an understanding and record, so the morning of April 13th passed."

       On April 13th, Wang Qian submitted information to the joint investigation team at the West Electronic Mall Industrial and Commercial Office of the High-tech Branch of Xi ‘an Municipal Market Supervision Bureau. She put forward eight demands, including investigating the history of the vehicle, testing the vehicle, demanding a public apology from Mercedes-Benz, and giving mental compensation. During this period, Wang Qian also communicated with the person in charge of the profit star Mercedes-Benz 4S store.

       Wang Qian (pseudonym): "She suggested that you should change the engine according to the national three guarantees. But out of our personal sympathy and affection for you, we are willing to change your car or refund it. In this passage, I think she is evasive, and I think we are consumers. Formal and reasonable rights protection, all I want is a statement. It is unfair to you and me that you are forced by public opinion to return this car or refund it. If you haven’t done anything wrong, why do you refund me this money? "

       Wang Qian said that although her initial appeal was to return the car, at this stage, she could not accept the refund promise made by the Mercedes-Benz 4S store of Lizhixing. And this is precisely to avoid the result of this incident moving towards "distribution according to noise".

       Wang Qian (a pseudonym): "We originally wanted to tell others how to buy a car or protect our rights formally, or whether we can avoid you from falling into some traps in the future, right? Or some deception, if I become that there is nothing wrong with your Mercedes-Benz, under the pressure of public opinion, after returning this car to me, will others follow my example? Said that when it comes to this matter, don’t worry about who is right or wrong, let’s go and make trouble with him. There will be after the fight. Then I slapped my ass and my business was solved. There’s no point. I don’t want girls to solve problems like me next time. "

       As for the cyber violence and privacy violations that accompany the internet craze, Wang Qian said that she hoped that everyone’s attention should be focused on the incident itself, rather than digging deep into her personally.

       At present, the market supervision department of Xi ‘an said that it has filed an investigation on "Lizhixing" and will further investigate and verify relevant evidence. In view of the problem that Wang Qian was charged with "financial service fees", China Banking and Insurance Regulatory Commission of China has asked Beijing Banking Insurance Regulatory Bureau to investigate whether Mercedes-Benz Auto Finance Co., Ltd. has illegally charged financial service fees through dealers.

       Interpretation of legal provisions by experts aiming at key issues

       How is the law specifically stipulated for this situation encountered by female car owners? In this regard, we also interviewed relevant legal experts.

       Focus 1: Can I ask for a car return?

       Chen Yinjiang, Deputy Secretary-General of china law society Consumer Protection Law Research Association, said: "Actually, after you buy it, according to the Consumer Law, as long as you have problems within seven days, and you ask for a refund within seven days, you have this right, consumer. Then if you exceed seven days, it depends on whether you have an agreement to supplement the contract. For example, it is stipulated by both parties that there is a special agreement on returning the car in the contract, so you should implement it according to the agreement. If you don’t have an agreement, it will be implemented in accordance with the provisions of the return, replacement and repair stipulated in the Three Guarantees Law. "

       Experts explained that in this case, because the female car owner put forward the demand of returning the car within seven days, according to Article 24 of the Consumer Protection Law, if the goods or services provided by the operators do not meet the quality requirements, the consumers can return the goods according to the state regulations and the agreement of the parties, or ask the operators to fulfill the obligations of replacement and repair. If there is no state regulation and agreement with the parties concerned, consumers can return the goods within seven days from the date of receipt.

       Focus 2: Is the financial service fee reasonable?

       Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: "I think it has a certain gray nature, because it first defrauded consumers; Second, whether it violates the national financial policy; Third, where does this source of funds come from? Does it involve the issue of fair competition? Is this commission a commercial bribe? What is this? "

       Focus 3: Can you claim triple compensation?

       Chen Yinjiang, Deputy Secretary-General of china law society Consumer Protection Law Research Association, said: "If he sold the vehicle to consumers without being tested, then his situation is suspected of fraud, which is one aspect. There is another one. If he detected a quality problem in this vehicle before, and he didn’t tell the consumer, he concealed the real situation of this vehicle, and he was also suspected of fraud. "

       Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "Then if this case is identified as fraud in the court or in the procuratorial department or in the government supervision department, I think consumers can completely claim a refund of one and three in accordance with the provisions of the Consumer Protection Law."

       Protecting rights depends on crying? What are the normal channels for safeguarding rights?

       Then, if an ordinary consumer encounters such problems as female car owners, what are the channels for normal rights protection? Why do female car owners have to cry to get attention, and what kind of problems does this reflect? How should government management departments solve these problems?

       According to legal experts, there are five ways to solve the problem of female car owners, namely, negotiating with dealers, asking for help from consumer associations, reporting to market supervision departments, applying for arbitration to arbitration organs, and bringing a lawsuit to the court. At the same time, for durable goods such as automobiles, the burden of proof lies with the merchant.

       Chen Yinjiang, Deputy Secretary-General of china law society Consumer Protection Law Research Association: "In the newly revised Consumer Law in 2014, it is clearly stipulated that if a durable commodity like a car appears defective within six months and there is a dispute between the two parties, the burden of proof should be borne by the merchant."

       However, with so many ways, why did things evolve to this point?

       Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: "If the Consumers Association or the industrial and commercial administration department intervened as soon as possible, things might not develop to this day. It may be that the channels are not smooth, or it may be that she misled her by listening to other words from the 4S shop."

       Legal experts believe that the difficulty of defending the rights of female car owners reflects the main problems in two responsibility, one is the car dealer and the other is the government management department. Among them, compared with car dealers, consumers have certain judicial weakness, and the parties may have to give up their rights protection because of economic costs, time costs, evidence collection costs and other issues. Legal experts believe that punitive damages should be increased to really make offenders feel pain.

       Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "Now our country’s product quality law has been revised this year, and the direction of revision now, an important direction is to make a punitive compensation. Once punitive damages come out, all these enterprises will not dare to do so after that because the illegal cost is too high. "

       Legal experts believe that this case also reflects some problems in the government management department. For the way to protect rights, legal experts suggest whether the government department can have a batch process so that ordinary people can protect their rights more smoothly, instead of letting the people look around.

       Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "Should there be a batch process for daily consumers to encounter such problems? The people don’t know what they are mainly in charge of, but there are regulations inside. Even if this matter of this department is not under the control of our department, it will be transferred by itself. Therefore, people should complain once, and batch processing can always be solved later. With such a strong backing and such a huge punishment, I think such things will be less and less in the future. "

China brand popular seven-seat SUV is the first choice for family travel.

  [XCAR New Car Review Original]

  In recent years, the domestic SUV sales market has been showing a prosperous scene. It can be said that with the enhancement of national purchasing power, ordinary people are more willing to choose an SUV with large space, high chassis and better vision when buying a new car. With the opening of the second child policy, extended families also put forward higher requirements for space and driving comfort when traveling. While the demand for this market segment is increasing rapidly, major China brands have also launched a variety of seven-seat SUVs, hoping to get a slice of the market. In today’s article, we will comment on these eight popular seven-seat SUVs of China brand, hoping to help you buy cars in the future.

Comments on China brand popular seven-seat SUV

  Guangzhou Automobile Chuanqi GS8

  Price range: 163,800-259,800 yuan

  Model Comments: As another China brand SUV trying to break through the ceiling of 200,000 yuan, GAC Chuanqi GS8 has been on the market since October last year, and its sales volume has been rising steadily. Especially in March of this year, Chuanqi GS8′ s monthly sales reached 10,032 vehicles, and the sales performance of over 10,000 vehicles not only made it reach the untouched brand of China in its market segment.The height is also in sharp contrast with Haval H8/H9, which is cold in the market. The GS8, which comes from the same platform as GA8, has remarkable performance in modeling, configuration and power system. As a leader of independent high-end, Chuanqi GS8 has undoubtedly made a good start for China brand.

 

  Chuanqi GS8 adopts the design concept of Chuanqi Light and Shadow Sculpture 2.0. The overall shape is tough, with a square front face and straight lines, which is quite like a military car. In addition, the car’s headlight profile adopts a C-shaped design, and the internal structure is very unique. It is composed of four matrix LED lights. Four horizontal chrome-plated air intake grilles are integrated with the matrix headlights. The design of the front bumper is also slightly sturdy, and LED light sources are also equipped on both sides.

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

  Turning to the side, Chuanqi GS8′ s side waistline is simple, with headlights running through the body and taillights. GS8 adopts hidden D-pillar design, and B/C/D-pillars are painted with piano. In terms of body size, the length, width and height of the new car are 4810*1910*1770mm respectively. The wheelbase has reached 2800 mm.

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

  The design of the rear of the new car also has a heavy feeling. The design of the taillights echoes the headlights at a distance. The brake lights, turn signals and reversing lights are all LED light sources. The design of the rear bumper of the new car also shows its hard-core style, and the exhaust port adopts the design of two sides.

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

  In the interior part, Chuanqi GS8 adopts an embracing cockpit layout, and the center console adopts a left-right symmetrical design. The central control 10.1-inch multi-function LCD screen is a highlight, and it is equipped with the latest generation of Zhilian entertainment system, which can provide intelligent voice control and complete navigation, air conditioning and other functions in one sentence.

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

  As a medium-sized SUV, its carrying capacity is natural. Chuanqi GS8 adopts 2+3+2 seat layout, and is equipped with full leather seats for comfortable riding. The second row and the third row can be laid down separately, providing consumers with richer expansion space. In terms of storage, GS8 has also set up many practical storage compartments, which can store various small items at the same time.

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

  In terms of configuration, Chuanqi GS8 highlights mainly include matrix LED headlights (with corner auxiliary LED lights), oversized panoramic sunroof, leather multifunctional steering wheel+electric heating function of steering wheel, dual-zone independent automatic air conditioning, Beidou /GPS dual-mode 3D voice navigation+voice control system and other configurations.

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

Guangzhou Automobile Passenger Car 2017 Chuanqi GS8

  In terms of power, Chuanqi GS8 is equipped with a 2.0T engine independently developed by GAC, with a maximum output of 148kW(201Ps) and a peak torque of 300Nm. The transmission part is matched with a 6-speed automatic gearbox, and equipped with i-4WD four-wheel drive system and ATS all-terrain feedback system.

 

  Dongfeng Fengxing SX6

  Price range: 69,900-102,900 yuan

  Model Comments: SX6, as the first SUV model under Dongfeng’s popularity, has a calm and atmospheric design, a very good performance in space, and sufficient sincerity in configuration. It meets the needs of domestic consumers for a home SUV in all aspects, and firmly grasps the biggest "pain point" of the target group through excellent practicality.

 

  The SX6, which is popular in Dongfeng, is simple in appearance and incorporates fashion elements. The front face shape is highly recognizable. The front air intake grille is decorated with four chrome bars, the headlight shape is blackened, and the headlight lens is decorated with blue rings. The bumper is also added with a silver guard, with a heavy front, and the visual effect is outstanding.

Dongfeng Fengxing 2016 popular SX6

Dongfeng Fengxing 2016 popular SX6

  The popular SX6 also has advantages in body size, with the length, width and height of 4,660 * 1,810 * 1,790 mm and the wheelbase of 2750mm, and the seat layout of 2+2+3 is adopted in the car, which can provide various space combinations for the car.

Dongfeng Fengxing 2016 popular SX6

Dongfeng Fengxing 2016 popular SX6

Dongfeng Fengxing 2016 popular SX6

  The interior of SX6, which is popular in Dongfeng, is simple and practical, and the classic "T" central control is made of brown and black. Even if it can’t give people a stunning feeling, the plain and steady design style can satisfy the aesthetics of most consumers. 

Dongfeng Fengxing 2016 popular SX6

Dongfeng Fengxing 2016 popular SX6

Dongfeng Fengxing 2016 popular SX6

Dongfeng Fengxing 2016 popular SX6

  In terms of configuration, Dongfeng popular SX6 comes standard with LCD screen (7 inches for 1.6L model and 8 inches for 2.0L model), leather steering wheel, ESP body stability control system, child safety seat interface, double airbags, ramp assist system, air filter and other configurations. Different models are also equipped with keyless entry+keyless start system, exterior rearview mirror heating/folding, reversing radar, cruise control, automatic headlights and 360.

Dongfeng Fengxing 2016 popular SX6

Dongfeng Fengxing 2016 popular SX6

  In the power system, the popular SX6 is equipped with 1.6L and 2.0L engines. The former has a maximum power of 90kW(122Ps) and a peak torque of 151Nm. The transmission system is matched with a 5-speed manual and CVT gearbox. The 2.0L engine comes from PSA Group, with a maximum power of 108kW(145Ps) and a peak torque of 200Nm. The transmission system is matched with a 5-speed manual gearbox.

So radical! Volvo’s 2021 XC90 will support level 4 autonomous driving

[TechWeb report] In three years, there will be L4-level autonomous driving production vehicles announced, and drivers will be allowed to doze off on some roads? This may sound too radical. Although autonomous driving is now the focus of the industry, it is recognized that it will be difficult to achieve L4 and L5-level autonomous driving within five years. Due to legal and regulatory reasons and the complexity of the actual road surface, it is not easy to achieve full autonomous driving in a short period of time.

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But now Volvo is going to be aggressive! According to Henrik Green, senior vice president of Volvo, they will offer level 4 autonomous driving in the 2021 XC90 model, allowing drivers to sleep on certain roads.

At present, there are no L4-level autonomous vehicles, but they are not passenger cars. Most of them are in special areas such as factories and docks. However, at present, there are no mass-produced L4-level passenger cars officially commercialized.

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Volvo’s self-driving system is said to be optional, called the highway assistance system, and the price of this system is not expected to be too cheap. That is to say, it can only be used on relatively stable roads, and other road drivers should still be awake at all times and ready to take over the vehicle at any time.

But the current problem does not seem to be entirely technical, and there is no legal guarantee for level 4 autonomous driving, so it has to be said that Volvo’s move is indeed a bit too radical. Of course, now that technology is developing rapidly, the law is gradually improving. Perhaps in 2021, some regions can already allow this behavior.

Can the test drive also win a lottery to win a big gift? Don’t miss the Trumpchi new energy test drive experience season!

Can you still win a lottery for the test drive? Friends can also give gifts when they come to participate in the test drive? Yes, you heard that right.

In December, GAC Trumpchi will launch the "New Energy Test Drive Season – E Test Call" test drive activity, which will not only allow users and friends to experience the driving pleasure brought by the strongest three power, but also rich gifts waiting to be received! Customers who come to the store to test drive Trumpchi’s new energy E9, ES9 and E8 for the first time can enjoy a test drive gift.

For owners who have already purchased a car, or who are not in their first test drive, GAC Trumpchi has also prepared another opportunity for everyone to "pick up wool"! At the same time, it has launched a "friend to help, the test drive is more beneficial" activity. As long as you introduce a friend to participate in the test drive, you can also get a good gift, or you can get it with a friend!

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[Trumpchi new energy test drive season + million user referral test drive]

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The above event gifts can be stacked to receive!

The Trumpchi E series beyond imagination meets the needs of the whole scene

As the first new energy luxury MPV of "China MPV expert", Trumpchi Smart Electric New Energy E9 starts from user request to build "Ning, Jin, Zhi, Yuan" differentiated leading edge, bringing peace of mind and comfort, abundant power, luxurious intelligence, long battery life and low energy consumption leapfrog driving fun, redefining the new energy luxury MPV market standard. Use 350,000-level prices to directly unlock million-level experience, and use actions to teach the industry how to "understand Chinese people best".

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As a new energy full-size travel SUV, the Trumpchi ES9 has "a rare full-size large car compartment in the 250,000 level", "China Xeqiang Sandian with a battery life of over a thousand miles and an undifferentiated power supply", and "a silk-like smooth driving control", etc., and is equipped with 8155 high-speed chips to achieve fast response. At the same time, it has richer and more intelligent functions such as AR-HUD, Alpine luxury audio, and pure electric air conditioners, which can unlock more exciting intelligent life. It perfectly hits the needs of family consumers and provides the best solution for comfortable and anxiety-free travel. In addition, the use of 74 physical sound insulation and silent tire technology also makes the Trumpchi ES9 quieter than its peers, making the journey more comfortable.

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The Trumpchi new energy E8 adopts the aesthetic design of science and technology industry to create the concept of "hard cover" of Shou Wai An Neiqi. Since its debut in September, the real blind order of the E8 has exceeded 20,000 units, once again confirming the strength of GAC Trumpchi "China MPV expert".

In terms of hardware, Trumpchi New Energy E8 has a body size of 4920mm * 1900mm * 1760mm, a leapfrog wheelbase of 2930mm, a car area of 5.20 square meters, a passenger compartment volume of 6.15m 3, and the car seats can be flexibly combined into "seven-seat mode", "big four-seat mode", "one-click zero gravity mode", "space lying mode", "lying and sleeping mode" and "viewing tea seat mode". The only two-row double-sided super zero-gravity seat + double-length slide rail in the same class can provide passengers of different body types with higher ride fit. The addition of ventilation, heating and massage functions allows passengers to ride comfortably and not get tired for a long time.

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At the same time, the Trumpchi E8 is equipped with the latest GAC Xingling electronic and electrical architecture, the overall computing power is increased by 50 times, and the data transmission rate is increased by 10 times. With the support of the Qualcomm Snapdragon 8155 chip, the ADiGO 5.0 system equipped with the E8 is equipped with a 14.6-inch high definition central touch display screen and an 8.88-inch digital LCD meter, which brings users a new interface design and interaction language, more convenient and fast interaction logic, and can give users a more intelligent and smooth interaction experience. The new AI image "Xiaoqi" will use natural anthropomorphic voice and natural logic dialogue to give users the temperature of their homes at all times.

In addition, the Trumpchi New Energy E8 is also equipped with Trumpchi Smart Electric Technology i-GTEC electrification and intelligent technology, which can achieve super-long battery life, ultra-low fuel consumption, super power, super safety and other leading performance of the vehicle.

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This unimaginable Trumpchi E series can bring super satisfaction no matter what kind of usage scenarios you need. Why don’t you come and test drive it and experience "the smart electric travel you already desire"?

Donnie Yen plays Qiao Feng, Guo Fucheng exposes new films, who will be the next Hong Kong film hit?


1905 movie network feature Those who had just bid farewell to Ye Wen and kung fu films turned their attention to the martial arts classics.

 

Recently, the official announcement, which was produced and starred by Donnie Yen, appeared at the Cannes Film Festival.

 

According to the report, Donnie Yen hopes to use the film to start with "the most powerful hero" Qiao Feng to establish a Chinese martial arts universe and export the Chinese martial arts spirit.



On the other hand, the crime films starring in the film also appeared in the Cannes Journal.

 

The movie will tell the thrilling story of a pair of fellow sufferers whose robbery plan is disrupted by ruthless gangsters, and the "temporary robbery" escalates again.



From recent years, to the recent success of breaking the billion yuan mark, Hong Kong films have frequently become popular in the market, demonstrating their vitality that cannot be ignored.

 

Major new films have been officially announced one after another, and new materials continue to be released. Who will become the next Hong Kong film hit?

 

Feelings and breakthroughs


"Flying Snow Shoots White Deer in the Sky, Smiling Book God Yibi < unk >" The martial arts rivers and lakes written by Mr. Jin Yong have influenced several generations, and "Eight Books of Heavenly Dragons" is a classic among classics. It has been remade into film and television works several times before.

 

Among them, the most popular "Qiao Feng" is the 1997 version and the 2003 version. After that, the two editions starring and starring both suffered word-of-mouth reversals, which shows the difficulty of film and television.


 

In contrast, Donnie Yen’s innovation this time is that he will "write a biography" for the male protagonist Qiao Feng alone, and claims to build a Chinese martial arts universe with "the most powerful hero" Qiao Feng as the core.

 

According to the report: "By telling the story of the protagonist Qiao Feng not bowing to fate in a difficult situation, and finally transforming into a generation of heroes, he created a’Chinese hero ‘with flesh and blood, and who is indomitable."


This is easily reminiscent of the "Ip Man" series that made Donnie Yen famous, which has built a relatively successful "Chinese superhero" image in four episodes in a decade, and also makes us have certain expectations for "The Biography of Qiao Feng".

 

Another source said that the film will be directed by the producer and director of "Chen Qing Ling". Wang Jing’s feelings for Jin Yong are well known, and the 1993 film was also regarded as a classic.



But the two online movie versions of "Yitian Dragon Slayer" that he restarted during the Spring Festival attracted a lot of scolding, and Donnie Yen’s role in Zhang Sanfeng also failed to satisfy the audience.

 

The two once again collaborated to adapt Jin Yong’s classics. Whether it was "love killing" or "fried cold rice" made people sweat.


Coincidentally, the starring film version of "Don’t Call Me" God of Gamblers "also played a card of feelings that spanned decades.

 

The "God of Gamblers" series is one of Fage’s representative works. 20 years after its release, Chow Yun-fat teamed up with Wang Jing again to create the "Macau Situation" series, and the unsatisfactory results consumed the gold content of this sentiment to a certain extent.



This time, "Don’t Call Me" God of Gamblers ", although borrowing the name of" God of Gamblers ", obviously has a different warm and inspirational temperament. In addition, the creative team of" Peerless "- screenwriters, supervisors Huang Bin, etc., make people look forward to it.


 

Twenty-one years ago, "Seeking Qin" could be called the originator of the time-travel drama, and Gu Tianle’s "Gu Xuan CP" was also the "white moonlight" in many people’s hearts.

 

This time, the film version was produced by Gu Tianle’s Tianxia First Company, and he also persuaded Xuanxuan, Lin and other original cast members to return, which shows the depth of his own feelings.


In addition to martial arts and crossing elements, science fiction was also a major highlight of "The Search for Qin". At that time, due to the technical level, the slightly rough crossing scenes were expected to be qualitatively improved in the movie version.



When it comes to sci-fi, we have to mention another sci-fi film that worries Koo Tianle.


It is also produced by Tianxia, starring an all-star lineup such as Gu Tianle, Gu Tianle, etc. It was completed in 2017, but it has not been released due to the epidemic and later reasons. Gu Tianle recently released a short video in person, looking forward to meeting the audience.



The story is set in 2055, in the face of alien invasion, elite troops will join forces to defend the earth. The film claims to have invested 450 million Hong Kong dollars.

 

Koo Tianle once explained his original intention in an interview: He hoped that through this film, the special effects of Hong Kong films have reached international standards. Hong Kong not only has police and gangster films and love sketches, but also serious science fiction films.



Police and bandits are still the "highlight"


Looking at the Hong Kong films that have sold well in recent years, apart from a few comedies and romance films, police and criminal films are still absolutely mainstream. In the future, there will also be a large number of films queuing up to book the "next hit".

 

Koo Tianle is recognized as a model worker in the film and television industry, but in the crime genre film reserve, he has to give way to Guo Fucheng. He starred in many heavyweight blockbusters such as "Temporary Robbery".



Among them, the directing of the era’s masterpiece "When the Wind Rises Again" kept audiences waiting the longest.


The film once again brings to the screen the stories of the four detectives who once dominated the Hong Kong police circle, including both police and bandits, as well as song and dance elements. They practice piano for the characters for three months and are expected to be finalized in the near future.


 

"Broken Network" and "Insider" have both tried to innovate their themes. "Broken Network" focuses on online financial crimes, blending Internet elements such as virus intrusion, hacker interception, and dark net transactions with Hong Kong-style characteristics such as undercover warfare and hand-to-hand racing. It has been scheduled for release on September 9. Mid-Autumn Festival.


The recently announced Insider, a film directed by the director and starring Guo Fucheng and the "Dangerous Man", will also take a different approach: lawyers will work with detectives to expose the shady scenes and crimes behind "charity".



As we all know, Hong Kong films love the elements of duality, and now "tripods" have gradually become standard. The "Temporary Robbery" mentioned at the beginning was produced by the supervisor, and Guo Fucheng, Lin Jiadong, and Ren Xianqi formed a "robber team", which was completed at the end of last year.

 

After the box office of "Anti-Drug 2" 1.30 billion, "Anti-Drug 3 Days Big Earth" continued to be directed, focusing on the Golden Triangle drug trafficking case. The lineup was also upgraded as a whole, Gu Tianle continued to lead, Guo Fucheng joined the new, and Liu Qingyun will return to play the villain.



Qiu Litao can be regarded as one of the busiest Hong Kong directors. In addition to "Anti-Drug 3", he also has an adaptation of Zhou Haohui’s novel, starring Gu Tianle, Wu Zhenyu; and Wu Zhenyu.

 

There are also collaborations with "War Epidemic Angels" and "Bomb Locker 3", the former has been completed, and the latter has long been on the agenda.



 

In addition, Liu Qingyun also has a film that must be mentioned. The film was set for this year’s Qingming Festival. After Liu Qingyun’s "Detective" 15 years ago, he cooperated with him again, starring in "Detective", and Lin Yanhe helped out, which can be said to have earned enough expectations.



Adapted from the manga "Kowloon Walled City", the movie "Kowloon Walled City · Siege" has finally come to fruition. Directed by Gu Tianle, Ren Xianqi, and Lin Yu, the real scene is restored to the style of Kowloon Walled City in the 1980s. It has been completed in April. For Hong Kong film fans, it is undoubtedly a "lifetime" series.



The screenwriter "Mai Zhuang Group" split up, Mai Zhaohui directed the above-mentioned "Insider", and Zhuang Wenqiang once again collaborated with Tony Leung and Andy Lau, bringing financial crime themes after 19 years.

 

The film is set in Hong Kong in the 1970s and 1980s, and the story is based on the "Canning Group Case", which tells the story of a Hong Kong-listed company’s rise to liquidation in just a few years.

 

According to the plot, Tony Leung may play the villain, while Andy will fulfill his promise of "being a good person".



It is not difficult to see from the above film list that although Hong Kong films are often officially announced, they cannot escape the controversy of "actors are young and yellow" and "selling feelings". But it is undeniable that in recent years, a large number of Hong Kong films and co-productions have emerged in the market, and these "actors" are also constantly achieving advancements and breakthroughs.

 

The "Hong Kong film is dead" argument is long outdated, and the next Hong Kong film hit is on the way.


Hu Ge’s suspicion of quitting the circle is getting worse! Black material continues to be exposed, and netizens’ ridicule is rising

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Hu Ge suspected that the circle was getting worse! The more black materials were picked up, the more netizens ridiculed: If you want to withdraw from the circle, just withdraw

Hu Ge’s suspected withdrawal from the circle attracted attention

Hu Ge, the name is almost a household name.

Since he starred in the role of Li Xiaoyao in "The Legend of Immortals and Swords 3", his popularity has risen rapidly and he has become a popular student in the film and television industry in mainland China. However, in recent times, news of Hu Ge’s suspected withdrawal from the circle has begun to attract people’s attention.

Black material is constantly exposed

With the spread of suspicion, a large amount of black material has emerged, causing public opinion to lose further reason.

Whether true or not, the allegations that Hu Ge had an affair with a female celebrity and the suggestion that Hu Ge was involved in some kind of illegal behavior have dealt a huge blow to Hu Ge’s image.

Hu Ge keeps refuting rumors

In response to these negative news, Hu Ge and the studio frequently issued clarifications.

They said that the so-called black material is completely fabricated, and they will defend their rights and interests through legal means. However, public opinion was not calmed by these statements, and more people chose to believe in the dark side of Hu Ge.

Does Hu Ge really want to quit the circle?

Retirement has become a hot topic of discussion. Some people think that Hu Ge has to quit the entertainment industry because of excessive work pressure and public pressure; others say that Hu Ge has reassessed his passion for the entertainment industry and chose another way of life.

Hu Ge himself did not make it clear whether it was due to personal development considerations or the fatigue of online violence, and the outside world has no way of knowing.

The voices of netizens’ ridicule are getting louder and louder

Behind the cloud of suspicion, there is the constant ridicule and ridicule of netizens.

Some people said: "If you want to quit the circle, just quit, it’s useless to expose any black material." They are tired of the gossip style of the entertainment industry, and they are also dismissive of Hu Ge’s controversy this time.

Exposure has a huge impact on an actor’s image

The fallout has had a huge impact on the image of Hu Ge, who has long won over audiences with his superb acting skills and low-key personal lifestyle.

However, this incident caused many people to reassess his image. Regardless of the truth, this incident is a huge challenge for Hu Ge.

Online violence and the public’s perspective

In public opinion, the public often focuses only on gossip and gossip, neglecting the value of the actors’ works themselves.

Online violence has become the main way of exposure, and for many celebrities, this is undoubtedly an undeniable torture. Perhaps in such an environment, quitting the circle has become the only option for Hu Ge.

Summarize:

The controversy over Hu Ge’s suspected withdrawal from the circle seems to be evolving into a protracted battle.

The exposure of the black material and the ridicule of netizens became more and more intense, and Hu Ge’s voice of refuting the rumor seemed pale and feeble. No matter what the final result was, this incident was a test for Hu Ge, and it also made the public reflect on their own excessive pursuit of celebrities and endless demand for gossip.

Perhaps it is time to give Hu Ge some space and time to choose the life path he wants.

Disclaimer: If the content of the article involves the content of the work, copyright pictures or other issues, please contact the author of this number within 30 days. If the report is true, we will delete the responsible article as soon as possible. The article is for reference only and does not constitute any investment and application advice.

Responsible editor:

LI made a profit this year, and Li wanted to talk again.

Recently, the new energy automobile industry has changed again. Wei Xiaoli, which once took the lead, has been replaced by three car companies, Ai ‘an, Nezha and Wenjie, in its sales ranking in October. However, what is worse than the decline in sales volume is that after the delivery volume, revenue and gross profit margin have improved, "Wei Xiaoli" still cannot escape the fate of loss.

Long-term losses are also the shadow of LI, who was founded seven years ago. Even CEO Li Xiang is deeply concerned. "Ideally, we will strive to achieve a monthly income of over 10 billion in 2022. It is time to say goodbye to the loss-making business for seven consecutive years." On November 12th, Li wanted to boast about the delivery data in October through Weibo.

In the car circle, netizens have become accustomed to the behavior of "talking big" about the new forces making cars, especially Li Xiang, who has a very personal style. Although Ideality has achieved a quarterly profit before, Li Xiang’s daring to speak out this time is about to end his 7-year loss. Is LI’s performance turning point here, or is Li Xiang blindly optimistic? In addition, when will the break-even point of the new forces of building cars come? Let’s have a good talk together today.

The turning point of performance has arrived, and the first shot of "profit" has been launched. After each financial report is released, we are more concerned about whether they have turned losses into profits besides paying attention to revenue and delivering data. According to the latest financial report, in the first half of this year, "Wei Xiaoli" experienced a substantial increase in revenue, which increased by 23%, 122% and 112% respectively compared with the same period last year. Although the revenue data is very bright, the net profit still maintains a loss situation, with losses of 4.54 billion yuan, 4.402 billion yuan and 652 million yuan respectively. The losses of the three car companies in the first half of the year add up to nearly 10 billion yuan.

Net loss from the first half of the year alone

6.52

In terms of 100 million yuan, the current situation of Ideal is not very optimistic, but its loss is mainly due to the large investment in R&D in the second quarter, with a total amount of 1.53 billion yuan, up 134.4% year-on-year. Most of these R&D expenses are spent on new products such as Ideal L9, Ideal L8 and Ideal L7. Since the pricing of Ideal L9 and Ideal L8 is between 500,000 and 300,000 yuan, with the delivery of these new models, Ideal predicts that the monthly income will exceed 10 billion in the fourth quarter, and at the same time, it will turn losses into profits for the whole year.

Although it is still unknown how much sales the new product can add to Ideal, the capital market has given a very positive response considering Ideal’s current good cost control ability and the expectation that its future delivery ability will be greatly improved. Recently, LI’s share price has risen by over 10%. However, due to the shortage of chips, rising raw material costs and other factors, ideal delivery and profitability are facing challenges and impacts. There are less than two months before the end of 2022. If you want to get rid of losses this year, you must make great efforts.

There are many doubts, and the ideal needs a "tonic". Among the three new forces of "Wei Xiaoli", the ideal profit has always been the best performance. The reason is that the ideal route is to extend the range, and the investment in research and development will be much less than that of pure circuit lines. As the saying goes, Xiao He also defeated Xiao He. At present, the industry is generally not optimistic about the future of extended-range technology, because from the perspective of carbon emissions, extended-range vehicles are not the optimal solution for new energy products. Compared with pure electric power, extended-range power is more of a transitional product and cannot be the main theme of the future.

Shanghai has clearly restricted plug-in hybrid models. From 2023, plug-in hybrids will no longer give away "green cards" for free. Unable to enjoy the green card policy, which means that many Shanghai consumers will not consider buying extended-range models. If other cities follow this policy, extended-program products will enter the cold winter, and LI will bear the brunt. At present, all LI’s models are equipped with extended-range powertrain, which makes consumers combine the ideal with the word "extended-range". If more cities no longer give green cards to extended-range models, it will undoubtedly make the ideal future even more difficult.

More importantly, there is almost no moat in the ideal. At present, there are many competitors who are mainly engaged in extended-range models. Dongfeng Lantiu, Chang ‘an Deep Blue, Wenjie and Self-Traveller are all on the list, among which Wenjie is the most ideal opponent. Less than a year after entering the market, the world of inquiry has achieved an ideal size. Looking at the domestic market, extended-range models have entered the market one after another, and the ideal market pressure has only increased. How to compete with the mass-increased models is the most important problem to be considered at present, not the blind optimism at present.

In other words, although Ideal will save money, it is possible to make a profit for the first fiscal year since its establishment this year. However, capital has never been interested in such "money-saving" enterprises. "Money-saving" cannot save a future, and only by building its own moat can we have greater hope. Therefore, instead of being complacent about your profitability, it is better to build your own technical barriers as soon as possible before the track is finalized.

When will the new forces break the "curse" of losses? In the current automobile market, new energy vehicles are undoubtedly the general trend. However, because there is no fundamental breakthrough in the cost of new energy vehicles and the scale has not been released, on the whole, it is still "losing money to earn money" and "making sales and losing profits". In particular, because the output of the new car-making forces is too small, the fixed expenses such as research and development expenses and administrative expenses cannot be diluted, and the market competition is becoming increasingly fierce, it is a common phenomenon for the new car-making forces to lose money. And when their breakeven point will come has become a common concern in the industry.

Building a car has never been an easy task. Regardless of the scale of sales, at present, the price of batteries is soaring, chips and core hardware are subject to people, and the price reduction pressure of "Catfish" Tesla. Most of the new car-making forces are in a passive state, and turning losses into profits is still far away, so everyone should be mentally prepared.

However, the ideal adopts strict cost control, which is worth learning. As the saying goes, "Good steel is on the cutting edge", so every car company should make good use of the funds in hand, and don’t be exposed to the negative side of "the founder’s sky-high salary" at every turn, as long as more funds are invested in research and development, and the products are recognized by consumers, I believe more new forces will step into the door of profit.

From the selling point of car products to the financial performance, Li Xiang continues the style of "big mouth". Like other new car-making forces, LI is also facing a lot of investment in R&D expenses, and it is a big challenge to get rid of the losses this year. In any case, the optimistic Li Xiang’s lofty ideals will "explode" in the fourth quarter, whether it is to give confidence to the capital market or to have a well-thought-out plan, and the answer will be announced at the end of the year.