[Autohome Ningbo Discount Promotion Channel] Recently, we learned from relevant channels that the promotion in Ningbo area is in full swing. The maximum range of this promotion has reached an astonishing 28,000 yuan, which brings the minimum starting price of the eπ 008 down to 188,600 yuan. For consumers, this is undoubtedly an excellent time to buy a car. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

eπ008的前脸设计采用了未来感十足的元素，进气格栅巧妙地融入了封闭式设计，突显其电动身份。整体风格偏向运动和科技，车身线条流畅，展现出动感的轮廓。

eπ008的车身尺寸为5002*1972*1732毫米，轴距达到3025毫米，展现出宽敞的内部空间和稳健的姿态。其侧面线条流畅而富有动感，搭配21寸轮圈，采用265/45 R21规格的轮胎，进一步提升了车辆的运动感和抓地力。无论是城市穿梭还是长途旅行，eπ008都能展现出出色的操控性能和舒适体验。

eπ008的内饰风格简约而不失科技感，中控台配备了15.6英寸的大尺寸触控屏幕，支持多媒体系统、导航、电话和空调等的语音识别控制，极大地提升了操作便利性和驾驶体验。方向盘采用皮质包裹，手感舒适，并具备手动上下和前后调节功能，可以满足不同驾驶员的需求。此外，车内还配备了多个USB和Type-C接口，满足乘客对充电和数据传输的需求。座椅方面，前排和后排座椅均采用仿皮材质，主副驾驶座椅支持前后调节、靠背调节和高低调节，并且前排座椅还配备了加热、通风功能，驾驶位座椅还配备了头枕扬声器，提升了乘坐舒适度和娱乐体验。电动座椅记忆功能则为驾驶位和副驾驶位提供了便利。第二排座椅还支持前后调节、靠背调节和腿托调节，并且可以进行比例放倒，进一步拓展了空间灵活性。

eπ008搭载了一台高性能发动机，最大功率为200千瓦，最大扭矩为340牛·米，确保了强劲的动力输出和平顺的驾驶体验。

汽车之家车主在评价eπ008时提到：“外形设计中庸大气，但一些细节处理还需提升。”这些反馈为我们提供了宝贵的改进方向，我们坚信通过不断优化，eπ008将能够更好地满足消费者的需求。

　　The new all-electric Macan Long Range Edition shows exceptional strength in the four core areas of design, sports, energy efficiency and value. In design, it inherits the design essence of Porsche’s classic sports car and cleverly integrates the futuristic design concept of the Mission E concept car to create a dynamic and avant-garde body line. The low front cover, raised wings and the iconic four-point daytime running lights all reflect the pure sports car pedigree of Porsche.

　　In terms of performance, the new car is equipped with a high-performance electric drive system, providing strong power output and excellent handling performance. The new Porsche Active Suspension Management (PASM) with dual-valve shock absorption technology and the optional rear axle steering system allow the driver to enjoy the ultimate sporty experience while also feeling excellent comfort and stability. In addition, the new car also adopts the classic layout of rear drive, which further enhances the agility and stability when accelerating corners.

　　In terms of energy efficiency, the new pure electric Macan long-range version also performs well. It is equipped with a lithium-ion power battery with a maximum capacity of 100 kWh, and with the 800V architecture PPE platform, it realizes a DC charging power of up to 270 kW, which can increase the range of more than 260 kilometers in only about 10 minutes. At the same time, the vehicle also has a kinetic energy recovery power of up to 200 kW and a wind resistance coefficient of as low as 0.25, and the range of comprehensive operating conditions can reach 702 kilometers (CLTC), fully meeting the needs of daily and long-distance travel.

　　In addition to outstanding performance and energy efficiency, the new pure electric Macan Long Range Edition is also equipped with a wealth of high-value standard features. Including a passenger display with privacy mode, smart scene lights, and seats with glossy leather. In addition, the new car also offers an 87-inch head-up display system as an optional configuration, providing drivers with a more immersive driving experience.

　　In terms of intelligence, Porsche Connect also adds a lot to the new car. The new car offers 10 years of free access to Porsche Connect, which covers a number of functions including search tools, streaming services, and online navigation services. At the same time, the new car is also equipped with deeply customized Autonavi maps and many localized applications, providing drivers with a more convenient and efficient travel experience.

　　"The launch of the new all-electric Macan Long Range not only represents a further expansion of the Porsche range, but also brings people closer to the car of their dreams with a comprehensive range of high-value features and services. We believe that this new car will allow more people to enjoy pure sports car passion while fully expressing their pursuit of a stylish lifestyle."

　　It is reported that three models of the new pure electric Macan will be officially delivered in stores in the fourth quarter of this year. With the launch of this new car, Porsche will further consolidate its leading position in the luxury electric vehicle market and continue to promote the electric transformation of the automotive industry.

Welcome to Autohome Zhengzhou Promotion Channel, bringing you the freshest car market trends. At present, high-profile models are attracting consumers’ attention with amazing discounts. Consumers in Zhengzhou now have the opportunity to enjoy a car purchase discount of up to 25,000 yuan, and the minimum starting price has been adjusted to 524,000 yuan. This is a great car purchase opportunity not to be missed. Friends who want to seize this opportunity, please be sure to click the "Check Car Price" button in the quotation form to get higher discounts and a more affordable car purchase experience.

The exterior design of the Lexus RX new energy continues the elegance and luxury style that Lexus has always had. In the front part, it adopts a family-style spindle-shaped air intake grille, with a sharp LED headlight group, showing a strong and delicate visual impact. The body lines are smooth and dynamic, and the proportions are coordinated, which perfectly integrates power and elegance, fully reflecting Lexus’ pursuit of details. The overall design style not only retains the stable temperament of traditional Lexus, but also incorporates the technological elements of modern new energy models, demonstrating the innovative spirit of advancing with the times.

With its unique body design, Lexus RX New Energy presents an elegant and dynamic side profile. The body size is 4890mm*1920mm*1695mm, with a 2850mm wheelbase, giving the vehicle a spacious interior space and a stable driving posture. The tire size is 235/50 R21. Whether it is the front wheel or the rear wheel, it adopts the same specifications, and the delicate wheel rim design not only enhances the visual effect, but also ensures the comfort and performance during the driving process.

In terms of interior, Lexus RX New Energy focuses on luxury and comfort. The spacious interior is wrapped in exquisite leather material to create a sense of luxury. The steering wheel is made of fine leather material, with electric up and down + front and rear adjustment functions to ensure driver comfort and convenience. The 14-inch central control screen is equipped with an advanced multimedia system, supports navigation, phone and air conditioning control, and integrates automatic speech recognition function to make the operation more intelligent. The seat configuration is rich, the main and passenger seats are equipped with 4-way adjustable waist support, as well as front and rear, backrest, high and low multi-directional adjustment, providing an excellent riding experience. In addition, the front seats are also equipped with heating and ventilation functions, as well as power memory functions, and the passenger seat is also equipped with a similar configuration to ensure that the individual needs of passengers are met. The second row of seats supports backrest adjustment, while the rear seats support proportional reclining, adding highlights to practicality and flexibility.

Lexus RX New Energy is equipped with a 2.5L 185 horsepower L4 engine, which reaches a maximum power of 136 kW and provides 228 Nm of torque. With the advanced E-CVT continuously variable transmission, this power system not only guarantees the high efficiency of the vehicle, but also ensures the smoothness and comfort of the driving process.

In general, the Autohome owner gave high praise to the appearance of the Lexus RX new energy, especially the exquisite atmosphere of the front face design impressed him. Although the tail design made him a little regretful, the overall satisfaction of the owner still reflects the unique charm of the RX new energy in the design. For those consumers who pay attention to the appearance and taste, the Lexus RX new energy is undoubtedly a choice worth considering.

Tea beverages have become the second growth curve of Nongfu Spring.

On the evening of August 29, Nongfu Spring joint stock company (Nongfu Spring, 09633.HK) announced the interim results of 2023. Nongfu Spring’s revenue in the first half of the year increased by 23.3% to 20.462 billion yuan; the profit attributable to the owners of the parent company increased by 25.3% to 5.775 billion yuan; basic profit per share was 0.51 yuan, an increase of 24.4%.

According to wind data, since the listing of Nongfu Spring on the Hong Kong Stock Exchange in 2020, Nongfu Spring’s half-year revenue and net profit have been growing steadily. The performance in the first half of this year reached a record high, and the performance growth rate also increased significantly year-on-year.

The performance of Nongfu Spring in the first half of the past five years. from wind

In terms of business, knock-out product packaging drinking water products still contributed more than half of the performance, but the proportion of revenue decreased by more than 5 percentage points, and the revenue of water products increased by 11.7% to 10.442 billion yuan, mainly due to the improvement of the epidemic situation, people’s outdoor activities increased, and the sales of ready-to-drink channels resumed.

Tea beverages represented by "tea π" and "Oriental leaves" have become the second growth curve of Nongfu Spring. In the first half of this year, the revenue of tea beverage products increased by 59.8% to 5.286 billion yuan, accounting for a year-on-year increase of nearly 6 percentage points to 25.8%.

Nongfu Spring’s product performance in the first half of this year

The semi-annual report pointed out that in the first half of the year, the tea beverage products of Nongfu Spring Company and its subsidiaries (hereinafter referred to as the "Group") further gained consumers’ favor. Among them, "Oriental Leaf" continued to focus on product innovation. In March, the spring limited product "Longjing New Tea" returned, and in May, the new flavor "Black Oolong" was launched, further improving the category layout of "Oriental Leaf" in tea products. And "Tea Pi" continued to strengthen communication with young consumers.

According to a research report released by Haitong International on August 7, the current sugar-free tea market is maintaining rapid growth. As the single product with the largest market share of sugar-free tea, Nongfu Spring’s "Oriental Leaf" will continue to enjoy the dividends of the rapid expansion of the sugar-free tea market in our country. In addition, Nongfu Spring launched a 900ml Oriental Leaf large bottle in February this year, and a new "Black Oolong" in April to continue to enrich the taste. The continuous enrichment of Oriental Leaf flavors and packaging specifications will better help the company occupy the end point shelf and expand more consumption scenarios.

The above research report also pointed out that Nongfu Spring maintained a high-speed growth in tea beverages last year, and the revenue scale was close to 7 billion volume (corresponding to a year-on-year increase of 50.8% in revenue last year). Looking forward to 2023, under the continuous pull of the sugar-free tea industry and "Oriental Leaves", the company’s tea beverages are optimistic about moving towards tens of billions of products as a whole.

According to the semi-annual report, the group’s functional beverage product revenue increased by 21.5% to 2.458 billion yuan in the first half of this year; fruit juice beverage product revenue increased by 32.2% to 1.686 billion yuan; other products (mainly including soda drinks, gas-flavored drinks, lemon juice drinks, coffee drinks and other beverage products, and fresh fruit and other agricultural products) revenue 591 million yuan, down 8.4% year-on-year.

In the first half of this year, the Group’s gross profit was 12.31 billion yuan, an increase of 25.1% year-on-year. The Group’s PET (polyethylene terephthalate, plastic bottle raw materials) procurement costs increased due to changes in international crude oil prices, but the raw material procurement costs for cartons, labels and some beverage contents decreased compared with the same period last year. Based on this, the Group’s gross profit margin increased by 0.9 percentage points year-on-year to 60.2%.

In the first half of the year, the Group’s sales and distribution expenses were 4.695 billion yuan, an increase of 30% year-on-year, mainly due to increased investment in advertising and marketing.

In terms of inventory, focusing on key items and improving operating efficiency in the first half of the year, the Group’s inventory increased from 2.108 billion yuan at the end of last year to 2.393 billion yuan at the end of the first half of this year. Inventory turnover days decreased from 50.5 days to 50.4 days.

"With the recovery of consumption power and the increase in outdoor travel of consumers, the market scale of the beverage industry has rebounded significantly, and the development trend of diversification, sugar-free and healthy soft drink industry has gradually emerged." Regarding the performance outlook, Nongfu Spring pointed out in the semi-annual report that from the perspective of the whole year, in China, with the recovery of the economy and the gradual strengthening of domestic demand, consumption is expected to continue to expand. However, the world situation is still complex and severe. The macroeconomic trends and policies of major economies in the world are differentiated. The world economic growth continues to slow down, and inflationary pressures remain high. The Group will continue to strengthen cost control and risk management, actively seize market opportunities, and prudently respond to various challenges.

　　reading prompt

　　Bottled water actively promotes high-quality, segmented, and functional products to the general public, and the quality, brand culture, water source, brand, landing ability, and even appearance of the product become the key to determining the success or failure of the brand.

　　Beer is an indispensable drink for people, coffee and tea can help people refresh themselves in the afternoon, sweet and sour juice is loved by teenagers, and the most bland water has become the most profitable drink.

　　On September 8, Nongfu Spring, known as "the porter of nature", was listed on the Hong Kong Stock Exchange, and Zhong Shanyuan, the founder who once became China’s richest man, also ushered in his highlight moment.

　　According to Qichacha data, there are currently 64,000 mineral water-related enterprises in China. In the past ten years, the annual registration volume of related enterprises has been on the rise. In 2019, 7,393 new enterprises were registered, an increase of 103% over 10 years ago. In the first half of this year, 3,929 new enterprises were registered in the mineral water industry, an increase of 8.5% year-on-year. 71% of the registered capital of enterprises is within 1 million, and only 10% are over-10 million.

　　Industry insiders point out that the listing of Nongfu Spring will have a profound impact on the entire Chinese food and beverage industry. After this leading Chinese beverage company raised a large amount of funds through the IPO, the possible business direction change, business model transformation and new product launch may attract the attention of the entire industry.

　　Why did plain water become a "money printing machine"?

　　From the veteran Wahaha to Master Kong, and then from the high-profile Hengda Ice Spring to the strong rise of Hundred Years Mountain, from a nobody to a water giant, what did Nongfu Spring rely on to rise?

　　In 1996, Zhong Shanshan, who turned from media to business, founded Nongfu Spring. At that time, the mainstream of the packaged drinking water market was still "pure water", and Wahaha and Robust were the eldest and second in the market respectively. As a latecomer, what does Nongfu Spring rely on to make a comeback? Zhong Sui believes that for a small business to grow and develop, the type of business it operates must be unique, and it must be profiteering, because there is no scale effect for you to accumulate slowly.

　　According to the data, Nongfu Spring’s main products cover packaged drinking water, tea beverages, functional beverages and fruit juice beverages. From 2012 to 2019, it maintained the first market share of packaged drinking water in China for eight consecutive years.

　　From the brand logo of "beautiful mountains and rivers", to the classic red and white mineral water bottle design, to "Nongfu Spring is a little sweet" "We don’t produce water, we are just nature’s porters" These national advertising slogans, it can be said that Nongfu Spring is not only a drinking water company, but also a first-class design company and advertising company.

　　The sales of Nongfu Spring mainly rely on the dealer network of capillaries across the country, but Nongfu Spring is also actively exploring new retail models. Smart end point retail equipment is a new attempt. As of the end of 2019, Nongfu Spring has placed nearly 60,000 smart end point retail equipment in nearly 300 cities across the country to meet consumers’ immediate purchase needs for beverages.

　　On the Cruelty of Competition from Huiyuan Delisting

　　On August 28, Nestle ? and Tsingtao Brewery Group reached a strategic cooperation. The latter will take over the drinking water business of Nestle ? in China for many years, and Nestle ?’s own brand "Nestlé Youhuo" will also be operated by Tsingtao Brewery.

　　When Nestlé exited the Chinese market, many people were wondering whether such a big world-class giant had given up on China’s bottled water market. Was bottled water really not profitable? Soon, Nongfu Spring used its own listing to tell the answer.

　　In 2019, Nongfu Spring’s annual revenue was 24.021 billion yuan, and the profit was nearly 5 billion yuan. As for the Nongfu Spring mineral water we are most familiar with, every 1 yuan of sales revenue can bring a gross profit of 6 cents.

　　At present, Nongfu Spring is undoubtedly the king of the industry, but who can predict what will happen next. In the beverage industry, it happens from time to time to catch up, surpass and lag behind. In 2007, Huiyuan successfully listed as the first stock in Hong Kong Chinese New Year, which was enthusiastically sought after by global investors, and the scale of financing reached 2.40 billion Hong Kong dollars. In 2007, Zhu Xinli, founder of Huiyuan, ranked 91st on the Forbes China Rich List, with assets of 6.13 billion yuan on the list.

　　At that time, Huiyuan was also very popular. In addition, Coca-Cola later offered a high price of 17.92 billion Hong Kong dollars to acquire Huiyuan, Huiyuan seemed to have reached the peak of its life. However, what happened later was somewhat unexpected. The acquisition was stopped, and Huiyuan also fell into trouble due to various reasons such as illegal lending. In 2018, Huiyuan began to suspend trading, and 20 months later, the Stock Exchange decided to cancel Huiyuan’s listing status.

　　As an excellent mineral water quality in Chongqing, the reserves exceed 250 million cubic meters per year, and it also had glory in the 1980s and 1990s. During the Beijing Asian Games, Zhongliangshan mineral water ranked among the top ten in the country, accounting for 70% of the market share. Now it is no longer brilliant. Ren Minghua, secretary general of the Chongqing Geology and Mining Association, vividly likened it to "bamboo shoots after a rain, no forest". At present, except for the "Zhongliangshan" brand, which has a small number of small bottles of mineral water for supply to Zhongbai supermarkets, some hotels and enterprises, the rest are bottled, and there is almost no bottled mineral water for sale in the retail market.

　　Xu Bing, general manager of Chongqing Zhongliangshan Mineral Water Co., Ltd., told reporters that more resources and less mining are the current situation of mineral water in Chongqing that cannot be ignored. The problems hindering the development of mineral water enterprises in Chongqing are mainly "one big, three high and one low". The investment in building a factory is large, the production cost is high, the transportation cost is high, the Quality Standard is high, and the "threshold" of purified water is low, resulting in difficult development.

　　"To find a suitable, safe and clean water source, we must go through more than a dozen links such as exploration, testing and certification in the early stage. After production, in addition to paying more than a dozen taxes and fees, we also need to consider transportation costs." Xu Bing said that this is only the first step. The next market development will not be possible without huge capital investment. Under the pressure of big brands, it is difficult for small brands to break through.

　　"The fundamental problem lies in the consumption concept, and the market needs to change the consumption concept." The person in charge of the Chongqing Natural Resources Protection Bureau believes that the direction of Chongqing mineral water enterprises should be to develop together and achieve mutual benefit and win-win results.

　　How can we seek innovative breakthroughs?

　　Our country’s mineral water market has grown from scratch, from small to large, and its development speed has shocked Western peers. According to Euromonitor statistics, the sales scale of our country’s bottled water has increased year by year from 106.92 billion yuan in 2013 to 183.09 billion yuan in 2018, with an average annual compound growth rate of 11.8%. In 2019, the market size exceeded 200 billion yuan.

　　The reporter learned in the interview that China’s bottled water industry has undergone two rounds of consumption upgrades. The first round is the consumption upgrade from other bottled water to purified water. The second round is the transformation from purified water to natural mineral water. The third round will be more segmented. In the bottled water market, functional products such as maternal and infant water and children’s water have been developed to meet the consumer needs of different groups.

　　Liao Lei, Secretary-General of the China Mineral Water Professional Committee, believes that in the context of consumption upgrading, it is precisely because of high profits and a clear target market that bottled water actively promotes high-quality, segmented and functional products to the public in terms of competition. And product quality, brand culture, water source, brand, landing ability and even appearance have become the key to determining the success of the brand.

　　"I hope that mineral water producers, regardless of their size, can actively do a good job in the’core ‘and find their own development model and development space." Zhao Yali, chairperson of the China Beverage Industry Association, said that due to the domestic conditions of mineral water development and the requirements of consumption upgrading, the domestic mineral water industry is seeking breakthroughs.

In early February, the Ministry of Industry and Information Technology announced the information about two brand-new A-class cars of BYD, Qin L and Seal 06. There is no doubt that BYD will plan to expand the basic market of entry-level family car this year.

However, according to BYD’s current sales base and the annual sales target of 4.5 million vehicles, these two new cars alone are actually not enough to give them more confidence to accomplish this goal. Moreover, before the new products are launched, the brand expects the "veteran models" to stand out and bring new sales breakthroughs.

Recently, a car blogger broke the news that BYD will launch the first shot of the "price war" after the New Year:Qin and destroyer will launch the glory version, and the official guide price is only 79,800 yuan.

At the beginning of January this year, BYD cracked down on the news that "Qin Plus DM-I will be sold at a price of 69,800 yuan", but the news of "BYD Qin with a price of 79,800 yuan" still has some inaccuracies.

At present, BYD Qin PLUS DM-i has launched a limited-time discount, and the threshold for car purchase has actually reached 89,800 yuan. However, in the face of Wuling Xingguang, a player with a starting price of only 88,800 yuan, BYD will naturally not sit idly by.

Combined with the Qin PLUS DM-i Champion Edition 55KM leading model (the entry-level model on sale), some configurations can indeed be cut off, and there is still room for price reduction. "BYD Qin with a price of 79,800 yuan" is not without opportunities.

When Qin PLUS DM-i Champion Edition hit the starting price of 99,800 yuan, many people in the industry had already sweated for joint venture family cars such as Nissan Sylphy and Volkswagen LaVida.In terms of fuel economy, configuration level, space performance and other aspects that consumers pay more attention to, Qin PLUS DM-i Champion Edition has almost no shortcomings.

Based on the leading configuration of Qin PLUS DM-i Champion Edition, which configurations may be cut off by BYD Qin Glory Edition without changing the powertrain?

In terms of security configuration, Qin PLUS DM-i entry version has reached the "limit" position, only equipped with basic passive security configuration. For example, the entry-level versions of Wuling Xingguang and Nissan Sylphy are equipped with tire pressure display, while the entry-level version of Qin PLUS DM-i only provides tire pressure alarm, but overall, its safety configuration is the normal level of about 100,000 entry-level sedan.

But "BYD Qin Glory Edition" is not without room for reduction.The 88,800-yuan Wuling Starlight Standard Edition has fewer front and rear head airbags than the Qin PLUS DM-i Entry Edition on sale. Of course, Xiaotong still hopes that BYD Qin Glory Edition can still retain this configuration.

In terms of driving function and driving hardware, the entry-level version of Qin PLUS DM-i on sale provides rear parking radar, reversing image and cruise control.Xiaotong thinks that BYD Qin Glory Edition can retain the two configurations of rear parking radar and reversing image, and cruise control can be cancelled, and the built-in satellite navigation system and navigation road information display function in the entry-level version can also be cancelled. After all, a simple mobile phone stand can realize navigation function.

The entry-level version of Qin PLUS DM-i on sale is quite kind in appearance configuration. Some competitors do not provide functions such as remote starting, keyless entry, one-button lifting of the driver’s seat, and LED light sources, which are provided in the entry-level version of Qin PLUS DM-i, even more NFC keys than other entry-level sedan.

Xiaotong believes that according to BYD’s brand concept, NFC key function will be the standard of all models, and it is unlikely to be cut off. However, the keyless entry function in the front row can actually be reduced as appropriate, and only the keyless entry function in the driver’s seat is actually enough.

The next step is the comfort configuration in the car. As far as materials are concerned, the entry-level version of Qin PLUS DM-i on sale also uses a leather steering wheel and leather-like seats, while many competitors use plastic steering wheels and fabric seats, which is expected to be a reference for BYD Qin Glory Edition.

As for the configuration performance, the performance of the Qin PLUS DM-i entry-level version on sale is already "sufficient". The seat adjustment is relatively basic, and there is no electric adjustment. The number of charging interfaces in the car is only three, and the number of speakers can be reduced.However, Xiaotong thinks that BYD Qin Glory Edition can be reduced in intelligence.

The entry-level version of Qin PLUS DM-i on sale is equipped with a 10.1-inch touch LCD screen, and also has a built-in Dilink car system, which supports 4G network and basic voice recognition control. On the other hand, the entry-level models of Wuling Xingguang and other joint-venture family cars only provide Bluetooth/car phone configuration at most, and some even only provide radio configuration.

It seems that "the more you live, the more you go back", but this should be the most direct way to reduce the cost of BYD Qin Glory Edition. What’s more, the entertainment function level of the entry-level family car is very likely to be inferior to the passenger’s mobile terminal equipment. It is better to reduce it simply and then give more charging interfaces.

Of course, the above reduction of BYD Qin Glory Edition is only a guess based on the price of 79,800 yuan. Not to mention how much the version is reduced, even whether BYD Qin Glory Edition can be launched is still unknown.

But then again, if BYD Qin really launches the glory version, it will undoubtedly have a huge impact on the entry-level family car market.

According to the sales data in 2023, Qin PLUS New Energy has sold more than 320,000 vehicles in DM-i model alone, becoming the best-selling car in the domestic market. Together with the EV model with an annual sales volume of nearly 130,000 vehicles, Qin PLUS New Energy has a higher sales level than Nissan Sylphy and Volkswagen LaVida, which are around 350,000 vehicles.Obviously, this is the most direct impact of BYD Qin PLUS DM-i after directly increasing the price advantage on the basis of maintaining fuel economy and configuration performance.

Which car company is not confused by such a huge market? Unfortunately, the price and cost of the joint-venture brand family car have reached the extreme. Although there is not much market discount, many models will be sold in the way of "several generations under one roof", and consumers who only consider the cost will choose cheaper old models or "classic models".

Therefore, after so many years of development, the entry-level sedan market still has not got rid of the key word "high cost performance", and other aspects such as configuration and space are just icing on the cake. The so-called "consumption upgrade" is just packaged by some manufacturers.

Needless to say, Wuling Starlight, which started selling at 88,800 yuan, has the most direct impact on BYD Qin Plus DM-I. The data shows that Wuling Xingguang sold 10,005 vehicles in January this year, ranking second in the plug-in car market within 150,000 yuan, second only to BYD Qin Plus DM-I.

When Wuling Xingguang gains a firm foothold and maintains the sales data of more than 10,000 vehicles per month, it is actually enough to have a significant impact on BYD. For a car company that wants to complete the annual sales data of 4.5 million vehicles, the last thing it wants is to have another top-notch presence in the entry-level market.

At present, Qin L and Seal 06 have not yet played their roles, and only BYD Qin PLUS DM-i can restrain the rising sales of Wuling Starlight in time. It is not impossible to sell BYD Qin Glory Edition for 79,800 yuan. If it has not been reduced, BYD Qin will only be more "exploded".By the time BYD Qin Glory Edition is released, what else can Wuling do to keep its long-standing product cost-effective advantage?

　　BEIJING, Ningbo, August 20th (Reporter Lin Bo) In recent years, with the popularity of the Internet, "online celebrity" has become a hot word, and a group named "online celebrity" has emerged. With the help of the Internet, they have used Weibo, short video, live broadcast and other platforms to ride the wind and waves, sweeping millions of fans.

　　Different from some "online celebrity" that caters to netizens and shows off wealth and beauty, there is a kind of "online celebrity" that satisfies people’s yearning for a better life. This kind of "online celebrity" is simple, kind and responsible, sticking to ordinary posts and conveying positive social energy with his words and deeds.

　　"Bus Hiro" is this kind of "online celebrity".

　　With 43,000 fans, "Bus Akuan" named Chen Renkuan is a driver of No.790 Bus Company in Beilun, Ningbo City, Zhejiang Province. On September 3rd, 2011, Chen Renkuan registered the Weibo account of "Bus Akuan", telling about the "big and small things" in one side of the bus, sharing what he saw and felt with others on weekdays, and transmitting positive energy inside and outside the bus.

　　On June 8, 2009, 30-year-old Chen Renkuan joined the bus driver’s team and drove the 758 bus. At that time, the cross-sea bridge from Ningbo to Zhoushan had not yet been opened, and the means of transportation between the two places was by boat, and the 758 bus driven by Chen Renkuan was an important shuttle bus to and from the ferry terminal.

　　When he first joined the bus team, Chen Renkuan’s intuitive feeling was: uncomfortable.

　　"There are many passengers, and the environment of the carriage is not ideal. Sometimes there are so many people that they climb in from the window." Recalling the scene of driving the 758 road, Chen Renkuan is vivid. Because the No.758 bus passes through many villages and goes directly to Beilun Baifeng Bus Ferry Terminal, the line is long and there are many passengers, so the bus is prone to conflict or friction, which brings many problems to bus drivers.

　　This situation gave Chen Renkuan the idea of changing this atmosphere. "Changing the environment of the carriage starts with me, just like I take the lead to help the elderly, and people around me will follow suit, so that people can feel the warmth of the carriage with little effort."

　　"Start with little things." Taking this as a declaration, Chen Renkuan began to change people around him from a small carriage.

　　Seeing the old man getting on and off the bus, Hiro took the initiative to help; Seeing the passengers with more luggage, Hiro took the initiative to help carry the luggage; When seeing passengers lose their belongings, Hiro always tries his best to find the owner … … Little by little, it is outlined as a beautiful landscape on the 758 bus, interwoven and merged into Chen Renkuan’s declaration.

　　On the 790 bus that Chen Renkuan is driving now, the reporter saw several long-handled umbrellas hanging on the carriage. "This is for passengers who don’t have umbrellas in rainy days." Chen Renkuan explained that in the years of driving, passengers who didn’t bring umbrellas in rainy days were often encountered. "There are always umbrellas in the car for emergencies."

　　To Chen Renkuan’s pride, except for a 90-year-old grandmother who gave them to her because of mobility difficulties, the rest of the umbrella passengers have been returned.

　　Outside the carriage, Chen Renkuan is also keen on public welfare undertakings.

　　On May 4, 2012, Chen Renkuan and his wife collected blood samples of hematopoietic stem cells and became volunteers for hematopoietic stem cell donation. On January 26, 2016, Chen Renkuan donated 160 ml of hematopoietic stem cell suspension in Zhejiang Provincial Hospital of Traditional Chinese Medicine, becoming the 10th hematopoietic stem cell donor in Beilun, the 48th in Ningbo and the 263rd in Zhejiang.

　　And these "big and small things" that happened to Chen Renkuan, he recorded them with Weibo. "I will share the warm thoughts and uncivilized behaviors in the carriage on the Weibo."

　　Some netizens said that as long as you have taken the bus "Akuan" once, you will never forget the deep warmth in the carriage.

　　"Before, every time I took the 758 bus driven by Master Akuan, I could see Master Akuan helping the elderly and carrying luggage. He was a very enthusiastic master." Shen Jia, a citizen of Ningbo, is one of the fans of "Bus Akuan". "I have been paying attention to his Weibo for a long time, and sometimes I can learn about the road conditions and traffic jams from Master Akuan’s Weibo."

　　Of course, Lu Yu’s "uncivilized behavior" will also be "recorded" by Chen Renkuan. "Just stop signal light, feel lucky. In front is the new Audi A8. Just when I was admiring and admiring it, the driver threw a tissue. Roads are not natural garbage dumps. For the sake of a better city, please start from your side … …” Seeing such uncivilized behavior, Chen Renkuan will convert what he saw, heard and felt into words and share them with netizens.

　　"Hiro is a conscientious and good driver. Through his leading role, the overall quality of our driver has been improved." Wang Xuguang, deputy general manager of Ningbo Beilun Public Transport Co., Ltd. said.

　　Online celebrity Hiro, just an ordinary person, has no prominent background, sensational experience, and even less an elite label of "being tall", but he is a "online celebrity" with tens of thousands of fans. Perhaps moving fans’ hearts is his positive energy in ordinary posts, and he also has his own extraordinary life.

　　Chen Renkuan said: "It is not difficult to be a online celebrity, but it is easier to be a cyber-hacker." In his view, you can be a online celebrity if you stick to your heart. "As long as you do good deeds over time, you will be discovered one day."

Special feature of 1905 film network　"Is the play fast? Shouldn’t this be a normal rhythm? " When Guo Jingfei was interviewed by a group of media, he heard the comments of netizens on his new drama "I am Yu Huanshui", which was "short in length and fast in pace", and responded inexplicably.

There are only 12 episodes of "I am Yu Huanshui", which was premiered last Monday and ushered in the pre-on-demand finale on April 14th. This kind of rhythm really makes the audience accustomed to "chasing drama and running" shine.

The drama series got a good score of 8.4 points/53,000 people in Douban, which became the highest score in the opening year of domestic drama. "Short and pithy" is the key word of "Yu Huanshui".

"Yu Huanshui" can be "through to the finale" after a week’s release.

Coincidentally, there are only 18 episodes, 22 episodes and 12 episodes of Longling Cave, Imperfect She and detective chinatown, which have been released recently. In the future, there will be a number of "short plays" such as White Moonlight, Cloister Pavilion, Double Exploration, Silent Truth and Dear Freud.

In February this year, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Management of the Creation and Production of TV dramas on the Internet", which mentioned that the shooting and production of TV dramas advocated no more than 40 episodes and encouraged the creation of short dramas within 30 episodes.

Under the double addition of policy guidance and market demand, does the popularity of "Yu Huanshui" mean that domestic network short plays have ushered in a "new era of development"?

Short duration, not short quality.

The new trend of network short play

The concept of "short play" mainly involves two levels: one is "the length of time", and the single episode is within 15 minutes; Second, "the number of episodes is small". Domestic online dramas usually take 12 episodes as the baseline, which is the lower limit of the number of episodes of many platform cooperation dramas, and the upper limit is generally not more than 30 episodes.

Depending on the characteristics of the network platform, short drama and seasonal broadcast have always been the main modes of online drama. However, unlike the early "family workshop" online drama, the development of online short drama in recent years has shown an obvious "boutique" trend.

Traditional film and television companies have entered the game. I am Yu Huanshui, jointly produced by Noon Sunshine and Iqiyi, brings together the "golden team" at noon: Hou Hongliang is the producer, screenwriter Wang Sanmao and Lei Zi have written Everything is Fine, and director Sun Molong has directed Parents’ Love.

Behind Longling Cave, Wanda Pictures is one of the producers. "Imperfect She" is a collaboration between Penguin Film and Dongshen Film. The earlier Oriental Wall Street was jointly produced by Tencent and FOSS. The entry of traditional film and television companies into the online drama market, especially the short drama market, will boost the upgrading of quality and volume.

At the same time, more and more "movie café s" are testing water network short plays. From Han Sanping’s early Crime Without a Certificate, starring Qin Hao, to the recent Imperfect She, which is composed of Zhou Xun, Kara Wai and Angie Chiu, and then to Guan Hu’s Longling Cave.

In the future, Liao Fan (Silent Truth), Duan Long (Double Detective), Wang Qianyuan (Sisyphus), Song Jia (White Moonlight) and other famous actors will also enter the show. Short plays and longer plays emphasize the so-called "film texture", and this "cross-border" will undoubtedly add to this.

"White Moonlight" stars Song Jia.

Wang Xiaohui, chief content officer of Aiqiyi, once summed up the characteristics of online short plays: "It’s either short or good, but short plays are easy to make fine." Short plays should attract audiences, shape characters and unfold plots within a limited space, which puts higher demands on writers, directors and actors.

In the first six episodes of "I am Yu Huanshui", the protagonist experienced high-energy plots such as car crash, cancer and organ trafficking, and completed the roller coaster experience from the bottom to the bottom, and then rebounded, which could not be finished in 30 episodes of traditional drama. A bitter but true image of "social animals" has also jumped onto the screen.

The audience can’t help but comment: "It would be great if all the plays were finished in 12 episodes."

At present, most of the domestic online short plays are suspense and crime themes. With the appearance of works such as Imperfect She with female theme and I am Yu Huanshui with absurd realism style, the short play market presents a trend of more diversified theme types and increasingly "high-quality".

Advantages and challenges

Will short plays become mainstream?

Although Qingpingle, which was broadcast almost at the same time as I am Yu Huanshui, was produced by midday sunshine, it suffered different fate in online word of mouth.

Because of the volume of 69 episodes and slow narrative rhythm, netizens sent the director "Kaizhou Zhang" to a hot search. Although the overall production of the series is excellent, the score is still around 8 points, but the rhythm of "Qingpingle" is not in line with the viewing habits of the online students.

According to the official data of iQiyi, the abandonment rate of long dramas is rising rapidly, reaching 56% in the first quarter of 2018. At the same time, the novelty rate of the last episode of short dramas with less than 24 episodes reached 20%, and that of long dramas with more than 45 episodes was only 6%. Users are more likely to pay for high-quality short plays.

A Le, who is engaged in the development of online drama, told Xiao Dianjun that the current audience is "getting impatient". They usually brush Tik Tok, Aauto Quicker and bilibili, and the video will be scratched if it fails to attract his attention for 3 seconds. This habit will naturally be brought to the process of watching the drama, so the requirement put forward by the platform is often a word "fast".

In February this year, the Notice issued by the State Administration of Radio and Television clearly pointed out that it was resolutely opposed to artificial "water injection" and lengthening the number of episodes, and short drama creation within 30 episodes was encouraged. From January to November, 2019, the average number of recorded TV dramas has dropped from 40 episodes in the same period last year to 38 episodes, and the total number of episodes has dropped by 27%. The creation of short plays with "concentration is the essence" is both a policy orientation and a market demand.

At the 7th China Internet Audio-visual Conference held last year, Wang Xiaohui predicted that "short plays will reach a phenomenal peak in the next three years." Platforms such as Youaiteng have also accelerated the layout of online short plays.

On February 25th this year, Youku released the "White Paper on Youku Short Play Cooperation", which fully opened the cooperation of short play content, and provided partners with a series of services such as content distribution, joint marketing and commercialization realization through Youku content open platform.

Content demand of Youku short play

White Moonlight, co-produced by Youku and Wuyuan Culture, starring Yu Entai and Song Jia, and Cloister Pavilion, adapted from Keigo Higashino’s novel, are highly anticipated.

Iqiyi has created strong genre short plays for users through two theaters: Love Youth Theater and Strange Suspense Theater, and produced many dramas such as Hancheng, Ferry of Soul, The Best of Us, Little Master and Slow Down. In the future, there will be Silent Truth starring Liao Fan and White, and Very Witness starring Song Yang.

Tencent, Oriental Wall Street, Longling Cave and Imperfect She are all jointly produced by Penguin Film and Television. Tencent video also launched the "hot pot drama" incentive plan in conjunction with hot pot video. Short plays such as "Double Detective" starring Duan Long and "Skyscraper" directed by Chen Zhengdao will also meet the audience soon.

Skyscraper (16 episodes) directed by Chen Zhengdao, Zhaoren Xu and Wu Zhongtian is highly anticipated.

While the prospect is bright, the network short play market is also facing many challenges.

First of all, although short plays are not low in cost, the pursuit of "quality" and "film sense" often means higher investment. As a producer and chief screenwriter, Chen Sicheng once revealed that the production cost of a single episode of the online drama "detective chinatown" exceeded 10 million yuan. The rough estimate cost of Oriental Wall Street is more than 32 million RMB.

In contrast to the high investment, it is a relatively short period, and it is difficult for short plays with more than 10 episodes to play the "long tail effect". Without joint investment with the platform side, according to the current mode of buying dramas mainly based on the number of episodes, the profit space of producers is limited. The short broadcast cycle also poses a challenge to publicity and marketing, and it is not easy to gradually ferment word of mouth.

In addition, the audience in China have not fully adapted to the rhythm of short plays and the mode of weekly shifts, and the habit of watching plays needs to be gradually cultivated. For example, many viewers reflected in the barrage of "I am Yu Huanshui" that 12 episodes are not enough to watch, and it takes too long to wait for a week to update.

In the long run, the combination of long and short dramas will still be the development direction of the online drama market for a long time to come. As pointed out in the Notice of the State Administration of Radio, Film and Television, "the number of episodes of TV plays depends on the content." The number of episodes is not the standard to judge the quality of dramas, but the right way to create online dramas is to refuse to inject water, reduce the quantity and increase the quality, and deepen the content.

Guo Jingfei’s words in the interview are very thought-provoking: "Many people watch TV dramas at twice the speed. Why should we torture the audience like this? Cut all the things that should be cut well. Isn’t this respect for the audience? "

　　Cctv newsAccording to China Weather Network, in the next three days (February 25th to 27th), cold air will affect our country more frequently, but it can’t stop the general trend of warming up. The temperature fluctuates like riding a roller coaster, especially in the north, and the temperature fluctuation in some areas exceeds 10℃. In addition, since today, most of the rain and snow in the south have shrunk, and the sunshine in Jiangnan and other places has returned one after another, but there are still many rainy and snowy weather in the western region.

　　Cold air frequently disturbs temperature fluctuations and shocks, and the north-south trend is different.

　　After entering the "Eighth Nine-Year Plan", the main theme of China’s weather is warming up. However, the "warming road" is not always smooth. When winter and spring alternate, cold air activities are still frequent, and the temperature often fluctuates.

　　At present, there is a weak cold air that is affecting North China and Northeast China. There will be a new cold air coming tomorrow. The Central Meteorological Observatory predicts that from February 26th to March 1st, the temperature in Xinjiang, Northwest China, North China and Northeast China will drop by 4 ~ 8℃, and the local temperature drop will reach more than 10℃. Most of the above areas will have northerly winds of 4~6 and gusts of 7~9, and the wind in Shankou, Xinjiang will have 9~11 and gusts of 13. The cold air that will start tomorrow will have a wider impact, starting in Xinjiang on the 26th, in the northwest on the 27th and in the central and eastern regions on the 28th.

　　These two cold air streams have a more significant impact on the north. In North China, Northeast China, Huanghuai and other places, in the next few days, the temperature trend will mostly fall first, then rise and then fall. Most of the high temperatures occur from 26th to 28th, and the temperature in many places will hit a new high this year. By then, not only the highest temperatures in North China, Huanghuai and other places can reach 15 C, but also the highest temperatures in southeastern Inner Mongolia, Jilin and Liaoning will exceed 10 C.

　　In cities, such as Changchun and Shenyang, the highest temperature will reach 10℃ or above on the 27th, which is the first time this year to stand at the 10℃ mark. In cities with large temperature fluctuations, such as Lanzhou, the highest temperature can reach 16℃ on the 26th, and it will only be 7℃ on the 28th, and the cumulative cooling will be close to 10℃.

　　In the south, the influence of cold air is relatively small, and the temperature fluctuation is not as good as that in the north. In the next few days, the temperature will become a general trend. It is expected that by the end of February, the highest temperature in many places in the south of the Yangtze River will approach or reach 20℃, and the warmth will return. At the same time, the temperature difference between day and night will also widen, and the temperature difference in many places will be above 10℃. The public should still do a good job of cold protection and warmth when they leave early and return late.

　　From now on, the sunshine in Jiangnan and other places will return to the western region, and rain and snow are still frequent.

　　Yesterday, as the cold air gradually moved south, the rain and snow in the middle and lower reaches of the Yangtze River began to shrink. At the same time, there are also snowflakes falling in the Qinghai-Tibet Plateau and other places. Monitoring shows that from 08: 00 yesterday to 06: 00 today, there were small to medium snow or sleet in eastern Tibet, northwestern Sichuan, central and northern Shanxi, and heavy snow in Ganzi, Sichuan; Small to moderate rain occurred in southern Sichuan and southeastern Yunnan.

　　From today, the sunshine in Jiangnan and other places will return one after another; From 26th to 27th, there will be a wide range of sunny days in central and eastern China. However, in the western region, rain and snow still appear from time to time.

　　Today, there are small to medium snow or sleet in parts of northern Xinjiang, southern Sichuan Plateau, southeastern Gansu and southern Tibet. Among them, Tacheng, Altay and Ili Valley in northern Xinjiang have heavy snowstorms; There is light rain in parts of southeastern Tibet, southern Gansu, northeastern and southern Sichuan, and central and western Yunnan.

　　Tomorrow, there will be small to medium snow or sleet in parts of mountainous areas in northern Xinjiang and western southern Xinjiang, southeastern Gansu, eastern and southern Tibet, and southern Qinghai, among which there will be heavy snow in eastern Tibet and other places; There are small to moderate rains in parts of central and western Yunnan, northwestern Sichuan Basin and southeastern Tibet.

　　The day after tomorrow, there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, northwestern Heilongjiang, southern and western mountainous areas of southern Xinjiang, eastern and northern Tibet, central and southern Qinghai, southern Gansu and western Sichuan Plateau, among which there will be heavy snow in parts of southeastern Tibet. Western and southern Sichuan Basin, western and northern Yunnan; There are small to moderate rains in parts of northern Guizhou and western Hubei.

　　The meteorological department reminded that in the next three days, there will be intermittent rain and snow in eastern Tibet, Sichuan, Yunnan, Chongqing, Guizhou and other places, occasionally sunny or cloudy, and the sunshine will not stay long. The public should pay close attention to the approaching forecast and prepare rain gear when going out; In case of slippery and icy roads, you should drive slowly and pay attention to traffic safety.

　　CCTV News:With the arrival of the Year of the Ox, many overseas countries and regions issued the 2021 Year of the Ox Zodiac stamps.

　　Let’s start with Japan, a neighboring country in Asia. On October 29th, 2020, Japan Post issued a set of two stamps for the Year of the Ox in 2021, which were the works of Kawasaki Juquan, a Japanese native toy painter. This set of stamps continues the design style of the Year of the Rat Zodiac stamps, with the theme of clay cow toys in Shiga Prefecture and clay cow ornaments in Nagano Zenkokuji Temple, which looks quite childlike.

　　On December 1, 2020, South Korea’s postal department issued two stamps of the Year of the Ox, with a cute and playful cow blinking. It carries a blessing bag symbolizing good luck and wealth; The other is a pair of mother and son cows. Mother is looking down at the calf lovingly. Korea Post hopes that everyone can be bathed in the glory of family in the Year of the Ox.

　　The Zodiac stamps issued by New Zealand Post in Oceania contain a set of four stamps of the Lunar New Year of the Ox and a souvenir sheet. This set of Zodiac stamps has a strong Chinese New Year painting style. Of the four stamps, two are red and two are blue, and four different scenes are created with classic New Year dolls and cows as elements. The colors are red and blue, just like a group of "Chinese New Year pictures", symbolizing happiness, wealth, freedom and peace.

　　The Year of the Ox stamp issued by Liechtenstein Post is based on China Red, which symbolizes good luck. The whole page is in the shape of a golden bull, which sets off the atmosphere of welcoming the Spring Festival. The paper-cut zodiac cow on the stamp looks ahead, surrounded by blooming flowers, and seems to be praying for good weather in the coming year.

　　The lunar New Year of the Ox stamp issued by France Post contains two sheetlets. The stamp depicts a boy with plum blossoms riding on the back of a bull with big red flowers. The other picture shows a big bull with its head held high, full of energy.

　　On December 8, 2020, the United Kingdom issued the first edition of personalized stamps for the Year of the Ox, with 20 stamps printed on the fireworks stamps. Among them, the main ticket is designed with fireworks, while the auxiliary ticket is composed of the zodiac design with five elements of gold, wood, water, fire and earth, and photos of China New Year celebrations and Chinatown decorations in five British cities, namely, Liverpool, Edinburgh, Swansea, London and Belfast.

　　The United Nations Postal Service issued a personalized edition for the Year of the Ox in China. On the left is the blue emblem of the United Nations, and on the right is a lively and lovely calf. It is understood that in May, 2010, the United Nations Postal Administration first issued a stamp featuring the China Zodiac, and this year’s "Niu Piao" just made up 12 Zodiacs.

　　In addition, countries such as the United States, Singapore, Australia and Armenia have also issued stamps on the Year of the Ox. Although each square inch has its own merits, the cows on the stamps of Chinese Zodiac in various countries are full of festive atmosphere, which fully expresses the deep blessings of countries all over the world for the Year of the Ox in China, and also fully reflects the world’s concern for China culture. At the same time, the spread of Chinese culture and the blending of cultures of all ethnic groups in the world have also been reflected and promoted through this small stamp.