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On May 28th, the 7th China Internet Audio-visual Conference was held in Chengdu. Comrade Nie Chenxi attended the opening ceremony and delivered a keynote speech.
Nie Chenxi pointed out that the CPC Central Committee with the Supreme Leader as the core attached great importance to propaganda and ideological work and Internet construction management. The General Secretary of the Supreme Leader personally planned, personally guided and personally promoted, put forward a series of important expositions and made a series of major arrangements, which guided the way forward and provided fundamental follow-up for us to do a good job in network audio-visual work. As a fast-growing new army, network audio-visual constantly enriches its forms of expression, innovates and develops its formats, optimizes its industrial ecology, shows its unique charm, and shows great vitality. It is striding forward from a new force to a main force and from a new position to a main position, and has become an indispensable and increasingly important backbone for propaganda and ideological and cultural construction. Under the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era and the strong leadership of the CPC Central Committee, the whole industry has made remarkable achievements: First, the network audio-visual propaganda position has been continuously consolidated and expanded, which has effectively served the overall situation of the party and the state; Second, the quantity and quality of content production go hand in hand, effectively meeting the new expectations of the people; Third, the industry is full of vitality and generate, constantly injecting new kinetic energy into development; Fourth, the industry management is more standardized, maintaining a good communication ecology.
Nie Chenxi emphasized that the whole industry should closely focus on the theme of studying, propagating and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, on the main line of celebrating the 70th anniversary of the founding of New China, persist in being upright and innovative, persist in taking people’s yearning for a better life as the goal, strive to promote the high-quality and innovative development of the network audio-visual industry, show new responsibilities and new achievements in serving the overall situation, and write a magnificent new chapter of walking with the times and advancing with the people. First, we should focus on the main theme, strengthen positive publicity, and strive to create a strong atmosphere to celebrate the 70th anniversary of the founding of New China; Second, live up to the great trust of the times, create masterpieces, and strive to provide high-quality spiritual food for the people; The third is to practice the new development concept, continue to promote innovative development, and enhance the dynamic vitality of the network audio-visual industry; The fourth is to strengthen the implementation of responsibilities, strictly standardize management, and make cyberspace clearer.
Gao Jianmin made a speech at the CEO Summit of Network Audiovisual, and put forward four suggestions on promoting innovation, excellence and prosperity of network audiovisual literature and art.
The conference was jointly directed by the State Administration of Radio and Television, the State Internet Information Office and the Sichuan Provincial Government, and hosted by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. Focusing on the theme of "Keeping Honest and Innovating to Stimulate New Audiovisual Vitality", more than 40 policy and industry seminars were held around the main line of celebrating the 70th anniversary of the founding of New China, and more than 6,300 guests from more than 2,000 institutions in the whole network audiovisual industry chain attended. At the meeting, the State Administration of Radio and Television and the Sichuan Provincial People’s Government signed the Memorandum of Cooperation on Promoting the Development of Ultra-high Definition Video Industry, and held an online audio-visual publicity campaign to celebrate the 70th anniversary of the founding of People’s Republic of China (PRC) — — The launching ceremony of the program "I Grow Together with the Motherland" was held, and 49 excellent online audiovisual works were released in 2019, and the "magnificent 70-year struggle new era — — 2019 China (Chengdu) Network Audio-visual Innovation Exhibition ".
The following is the full text of the speech:
Stick to the right path and spread positive energy
Sharpen innovation and inspire new vitality
— — Keynote Speech at the Seventh China Internet Audio-visual Conference
(May 28, 2019)
Nie Chenxi
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Dear Governor of Yin Li,
Distinguished guests, comrades and friends,
Good morning everyone! I am very happy to meet you again in Rongcheng to discuss the new vision of the prosperity and development of online audiovisual. First of all, on behalf of the State Administration of Radio and Television, I would like to express my warm congratulations on the convening of the conference!
Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to propaganda and ideological work and Internet construction management. The General Secretary of the Supreme Leader personally planned, personally guided and personally promoted, put forward a series of important expositions and made a series of major arrangements, which guided the way forward and provided fundamental follow-up for us to do a good job in network audio-visual work. This conference thoroughly implements the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and strives to promote the high-quality development of online audio-visual with the theme of "keeping integrity and innovating to stimulate new vitality of audio-visual", which reflects the high consciousness of implementing the central decision-making and deployment, and meets the people’s new expectations for a better audio-visual life. I believe that through this conference, the whole industry will be able to better unify their thinking and gather strength, accumulate new kinetic energy for the new development of network audio-visual and make new contributions to serving the overall situation.
Comrades, with the development of information network technology, network audiovisual, as a fast-growing new army, is constantly enriching its forms of expression, innovating and developing its format, optimizing its industrial ecology, showing its unique charm and vitality. It is striding forward from a new force to a main force and from a new position to a main position, and has become an indispensable and increasingly important backbone for propaganda and ideological and cultural construction.
First, the network audio-visual propaganda position has been continuously consolidated and expanded, which has effectively served the overall situation of the party and the state. The network audio-visual industry always adheres to the correct political direction, public opinion orientation and value orientation, and actively spreads mainstream public opinion and mainstream values. Especially in the major theme propaganda, the online audio-visual media and the traditional media resonate at the same frequency and speak together, and the concentric circle effect between online and offline is prominent. During the "two sessions" this year, online audio-visual media have set up special columns to present creatively and express socially, and planned and launched a series of excellent programs with high standing, good quality and sufficient characteristics, such as "The Performance of the Supreme Leader of the People’s Congress" and "Holographic Interactive Report", which triggered the screen-sweeping effect. At the same time, more and more China network audio-visual programs and even program modes have gone out, which has become an important channel to tell the story of China and spread the voice of China.
Second, the quantity and quality of content production go hand in hand, effectively meeting the new expectations of the people. After the spurt increase in the number of programs, the network audio-visual gradually turned to intensive cultivation, and the content production was more subdivided, standardized and quality, providing rich and high-quality spiritual food for the people. In 2018, 2,133 new online dramas were purchased and made by online institutions, and the stock of UGC produced by users of online audio-visual institutions reached 1.035 billion, and the total number of online audio-visual programs was 2.66 trillion times. A total of 2,381 original programs (files) of key networks and 2,459 original programs (files) of non-key networks have been put on record nationwide. A number of interesting and meaningful programs have emerged, such as I Love You China, Poverty Alleviation 1+1, Forty Details Around Us, goodbye to love with Exclusive Memory, and Tell the Post-90s about Marx.
Third, generate is full of industrial vitality, constantly injecting new kinetic energy into development. By the end of 2018, the number of online video users in China reached 612 million, accounting for 73.9% of the total number of netizens; The number of video users on mobile phone network reached 590 million, accounting for 72.2% of mobile phone users; The number of online audio-visual paying users nationwide reached 347 million. 剷剷, Iqiyi and Mango TV were listed at home and abroad in TV2018. Capital accelerates industrial competition, audio-visual platforms further extend to upstream and downstream industries, industrial chain ecology is taking shape, and the development trend of intensification, scale and ecology is more obvious. New technologies and means are widely used, and new forms and services continue to emerge, which provides a new strong impetus for the rapid development of the entire audio-visual industry.
Fourth, the industry management is more standardized, maintaining a good communication ecology. Since the 18th National Congress of the Communist Party of China, under the centralized and unified leadership of the CPC Central Committee, the pattern of comprehensive network governance has gradually taken shape, the development of network audio-visual is more scientific and standardized, and the network audio-visual space is more healthy and harmonious. The General Administration has successively issued a series of institutional measures, and the radio and television administrative departments at all levels have earnestly performed their supervisory duties, dealt with the chaos and outstanding problems in the industry with heavy punches, and effectively purified the network audio-visual environment. In-depth implementation of management and technological innovation projects, the level of precise supervision and targeted supervision has been continuously improved. The management consciousness, responsibility consciousness and self-discipline consciousness of all kinds of subjects in the industry have been significantly enhanced, and it is becoming a general consensus to strengthen content management and pursue social benefits.
China’s network audio-visual development has made remarkable achievements, which is the result of the correct guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, the result of the strong leadership of the CPC Central Committee with the Supreme Leader as the core, and the unremitting struggle and joint efforts of all aspects of the network audio-visual industry. Here, on behalf of the State Administration of Radio and Television, I would like to express my heartfelt thanks to the practitioners in the network audio-visual industry and people from all walks of life who care about, support and promote the development of network audio-visual!
With the great attention of the Sichuan Provincial Party Committee and the provincial government and the Chengdu Municipal Party Committee and Municipal Government, China Network Audio-visual Conference has been successfully held for six times, becoming an annual event of the industry and making important contributions to the development of the network audio-visual industry. Here, I would also like to express my heartfelt thanks to the Sichuan Provincial Party Committee and the provincial government, and the Chengdu Municipal Party Committee and Municipal Government for their long-term care and support for the network audio-visual work and their work for running the network audio-visual conference well!
Comrades and friends!
The 70th anniversary of the founding of New China is a national celebration and people’s festival, which provides a rare opportunity and platform for testing the ability of radio and television and network audio-visual industries to serve the overall situation. We should closely focus on the theme of studying, propagating and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and on the main line of celebrating the 70th anniversary of the founding of New China, persist in being upright and innovative, persist in striving for a better life, strive to promote the high-quality and innovative development of the network audio-visual industry, show new roles and achievements in serving the overall situation, and write a magnificent new chapter of walking with the times and advancing with the people. Here, I would like to make four comments to encourage you.
First, focus on the main theme, make bigger and stronger positive publicity, and strive to create a strong atmosphere to celebrate the 70th anniversary of the founding of New China. The network audio-visual industry welcomes the 70th anniversary of the founding of New China, and its primary task is to sing a high-spirited melody that praises the new China and strives for a new era. Around this main line of work, we carefully build a network audio-visual publicity matrix and carry out a series of publicity activities. In March, the State Administration and the Central Radio and Television General Station jointly launched "Singing the Motherland? One Song, One City, a large-scale all-media activity. In April, the General Administration directed 25 audio-visual websites to jointly issue a unified logo for celebrating the 70th anniversary of the founding of New China, and launched the special channel "Our 70th Anniversary". At present, more than 110 websites have launched special channels. In May, the General Administration deployed an interactive cable TV platform to launch a publicity campaign to celebrate the 70th anniversary of the founding of New China. These activities, the network audio-visual platforms have responded positively and achieved good results.
In the next step, the network audio-visual industry should continue to increase the positive publicity of the main theme with a high degree of political consciousness. It is necessary to strengthen the construction of the first screen of the first page, give full play to the characteristics of novel form, wide audience and multi-interaction, sing the main theme and carry forward positive energy, and inspire the morale and spirit of the whole party and the people throughout the country. Key network audio-visual platforms should implement the reporting mechanism for the first screen layout of the home page and submit the first screen layout of the home page to the relevant management departments every month. It is necessary to co-ordinate the broadcast of major events and thematic publicity reports, grasp the nodes, highlight the theme, and form a scale momentum and accurate communication, which is both grand, enthusiastic and natural, and does not engage in superficial and formal publicity. It should be pointed out that both major theme propaganda and daily propaganda reports should firmly grasp the mission of "raising flags, gathering people’s hearts, educating new people, promoting culture and displaying image", adhere to the correct political direction, public opinion orientation and value orientation, consciously fulfill social responsibilities, strive to play an important position and an important incremental role, and produce beautiful transcripts in the propaganda to celebrate the 70th anniversary of the founding of New China.
Second, live up to the great trust of the times, create masterpieces, and strive to provide high-quality spiritual food for the people. General Secretary of the Supreme Leader emphasized that the most fundamental thing to promote the prosperity and development of literature and art is to create and produce excellent works worthy of our great nation and great era. Recording the great new era and meeting people’s new expectations for a better audio-visual life not only calls for the great enrichment of audio-visual products, but also calls for the overall improvement of content quality, and enhances people’s sense of acquisition, happiness and security with the supply of high-quality audio-visual content. In this regard, network audio-visual has both advantages and responsibilities.
We have always advocated that in order to strengthen the creation and production of high-quality products and promote the upgrading of online audio-visual programs, we must concentrate our resources and efforts on implementing the strategy of high-quality products, persist in hard work, and effectively solve the phenomena of "quantity" lacking "quality" and "plateau" lacking "peak". We vigorously implement the network audio-visual program upgrading project, which not only pays attention to daily life, but also pays attention to regular work, and accumulates over time for a long time; We will also focus on theme creation, focus on the whole, and rely on the network audio-visual program quality creation and communication project, the selection and exhibition of excellent online audio-visual programs with the theme of "China Dream" to promote the creation and production to climb the "peak" of positive energy. This year, the provincial radio and television departments should, in accordance with the deployment of the national radio and television work conference, focus on key projects and strengthen support services around the theme of celebrating the 70th anniversary of the founding of New China, and strive for each province, autonomous region and municipality to launch at least one excellent network audio-visual work that reflects the new era, embodies local characteristics and has national influence.
We have always stressed that online audio-visual can’t unilaterally pursue the short-term effects of mechanized production, fast-food consumption and popcorn leisure, but should aim high, shoulder the responsibility of the times, consciously tell the story of China, not only strive to create excellent short films that are well-known, spread and stay, but also actively promote the peak works and masterpieces that are unified in ideological, artistic and ornamental aspects. In recent years, more and more original online audio-visual products have aroused strong repercussions after the first broadcast on the Internet, and some original online products have gradually gone to the world, becoming an important carrier for spreading Chinese culture and promoting cultural exchanges and mutual learning.
We have always advocated that online audio-visual should pay more attention to guiding young people to develop correct values and helping them to fasten their first buttons in life. Teenagers are the mainstream group of online audio-visual consumption. Young people of this age are highly plastic, and online audio-visual content products are more likely to touch their hearts. This year, the General Administration issued the Regulations on the Administration of Minors’ Programs. I hope everyone will take this opportunity to vigorously strengthen the construction of online audio-visual culture for teenagers. We should persist in providing high-quality products and eliminating bad information, especially using language habits and expressions that teenagers are willing to accept, and introduce more vivid stories that show the fighting spirit of ordinary people in the new era and show ordinary families through thick and thin, so as to guide them to build a solid spiritual foundation and grow up healthily and happily.
Third, practice the new development concept, continue to promote innovative development, and enhance the dynamic vitality of the network audio-visual industry. General Secretary of the Supreme Leader has repeatedly stressed that innovation means development, and innovation means the future. Network audio-visual is one of the most active fields of innovation and creation, and represents an important direction for the development of new productive forces in the radio and television industry. We must uphold the innovative genes in the network era, take the lead in practicing new development concepts, and create a new engine for the optimization and upgrading of the industry and high-quality development.
We should make greater achievements in technological innovation and application. In today’s era, we are more and more deeply aware that core technology is the heavy weapon of the country, and independent innovation is a strategic issue that concerns the overall situation and the long term. We expect the network audio-visual industry to keep up with the iterative pace of information technology, not only be good at applying new technologies in time, but also attach great importance to the research and development of key technologies and important standards for independent innovation, and strive to solve the "stuck neck" problem in our field. Especially with the arrival of the 5G era, we must enhance our sense of urgency and mission, adhere to the national position, work together to tackle key problems, promote independent innovation and constantly achieve new breakthroughs, accelerate the integration and application of network audio-visual and 4K/8K, 5G, cloud computing, artificial intelligence, big data, virtual reality, blockchain and other new technologies, and seize the initiative in development. Of course, the innovative application of technology should focus on temperature, emotion and safety, and creative production must not be kidnapped by technology.
We must continue to make efforts in business and service innovation. In the final analysis, network audio-visual service is to provide audio-visual content services to the people. We must adhere to the people-centered development idea, deepen the supply-side structural reform, build an industrial ecological chain based on high-quality audio-visual content, and carry out high-quality comprehensive services. The General Administration is supporting the construction of high-tech video experimental parks in areas where conditions permit, and also hopes that online audio-visual institutions will actively explore in this regard. It is necessary to organically combine supply with demand, content, technology and service, give users a constantly changing audio-visual experience, better meet the new expectations of the people for a better audio-visual life, and at the same time guide and promote the upgrading of audio-visual consumption and better serve economic and social development.
We should constantly explore the innovation of system and mechanism. The innovation of system and mechanism is a long-term and fundamental innovation. Network audio-visual institutions should strive to build an institutional mechanism that puts social benefits first and unifies social and economic benefits. On this premise, we encourage and support the exploration of various new models. In particular, traditional radio and television media should actively learn from the experience of new audio-visual media, explore the establishment of various forms of cooperation and alliance, promote deep integration, process reengineering and integrated development, speed up the improvement of smooth and efficient management system and operation mechanism to adapt to market competition and integrated development, and strive to create new mainstream media. As the industry management department, the General Administration will further improve the institutional environment, optimize the market environment, and stimulate all kinds of subjects to innovate and create vitality.
Fourth, strengthen the implementation of responsibilities, strictly standardize management, and make cyberspace clearer. General Secretary of the Supreme Leader stressed that Fiona Fang cannot be achieved without rules; No matter what form of media, online or offline, big screen or small screen, there is no place outside the law and an enclave of public opinion. Facing the Internet, the main front of propaganda and ideological work and the main battlefield of ideological struggle, sticking to the correct direction is always the lifeline, and strict and standardized management is always the firewall. The whole industry should continue to promote the governance of network audio-visual space, and strive to build a governance structure that combines government management, corporate responsibility, social supervision, user self-discipline, economy, law, technology and other means to jointly safeguard a clean and healthy ecology.
The regulatory responsibility of the radio and television management department must be grasped. It is necessary to implement the responsibility system for ideological work, adhere to the next standard of online and offline, resolutely deal with the problem of illegally producing and reprinting programs, resolutely crack down on programs that are harmful and vulgar, and resolutely resist unhealthy trends such as data traffic fraud. At present, we should focus on several aspects: First, strengthen the management of key network original programs. This year, in accordance with the idea of "strengthening supervision in advance and striving to move forward", the General Administration upgraded the information filing system of online audio-visual programs, and strengthened the examination and control of key online dramas, online movies and online cartoons from two aspects: planning and filing. We should pay close attention to this work. The second is to strengthen the guidance and management of short videos. Guidance, the core is to increase the supply of high-quality short video content; Management, focusing on the registration of short video platforms, resolutely rectify outstanding problems in the field of short video. The third is to improve the supervision system. Focus on strengthening the construction of supervision systems for Internet audio-visual programs, mobile Internet audio-visual programs, IPTV, Internet TV, etc., and improve the supervision ability and level. It is necessary to establish and improve a comprehensive evaluation system for radio, television and online audio-visual programs, and give full play to the positive role of promoting the quality of programs and changing the tendency of viewing only and clicking only.
The main responsibility of the network audio-visual platform should be put in place. It is necessary to operate in accordance with the law and regulations, and to ensure good guidance, content, quality, communication and personnel. It is necessary to insist on reviewing before broadcasting, improve the program review and broadcasting process, strengthen the audit force, strengthen the safety control of related technologies and applications, and establish and improve the main information verification and traceability mechanism for uploaded content. Audio-visual organizations such as Tencent Video, Youku, and Iqiyi have jointly issued an initiative to purify the work style, and we encourage more employees to consciously set an example in this regard. It is necessary to vigorously strengthen the self-examination of the program content of this platform, clean up the programs with harmful content and irregular sources, and ensure the correct orientation and high tone of online public opinion, especially at the key nodes to celebrate the 70th anniversary of the founding of New China, and never provide communication channels for wrong views and wrong thoughts.
Trade associations should give full play to their responsibility of guiding education. In January this year, China Network Audio-visual Program Service Association issued "Network Short Video Management Standard" and "Network Short Video Content Audit Rules", which provided a basis for standardizing the short video communication order. It is necessary to strengthen the role of self-teaching and self-discipline of trade associations, integrate the requirements of improving content quality and promoting the main theme into the training of employees, daily program evaluation and discussion, and promote the continuous improvement of creative quality and more standardized and orderly development.
Network audio-visual space is the common spiritual home of hundreds of millions of people, which needs everyone’s common care. Here, you can freely express but don’t welcome noise, encourage exploration and innovation, but you can’t go beyond the line. We hope that the network audio-visual space will be clear and ecological, full of bright sunshine and fresh air, so that everyone can enjoy this warm harbor when they enter this home.
Comrades and friends!
The attention of the central authorities and people’s expectations provide historical opportunities for online audio-visual. The development of information technology has given online audio-visual a brand-new style and broad prospects, and the prosperity and development of online audio-visual has ushered in the best era! Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, grasp the pulse of the times, bravely stand at the forefront of the times, be upright, innovate and forge ahead, do our best to celebrate the 70th anniversary of the founding of New China with practical actions, constantly create a new situation for the prosperity and development of online audiovisual, and make new and greater contributions to realizing the goal of "two hundred years" and the Chinese dream of great rejuvenation of the Chinese nation!
Finally, I wish this conference a complete success!
Thank you!
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