Jiangmen, a gourmet village, is full of ＂food＂!
Source: Overseas Chinese Life Circle
Five years ago,
Wudong Village was once Pengjiang District and even Jiangmen City.
Weak villages, poor villages, mediocre villages,
With the industry of "eating cattle"
Played a beautiful "turnaround",
The village collective economy is climbing steadily.
Why is the five holes so "cow"? Riding on the east wind of the "100 million project", how does Wudong beef float "fragrant" all the way? How to activate the endogenous power of high-quality development of county economy, promote rural revitalization and realize the integrated development of urban and rural areas? With these thoughts, the reporter walked into Wudong Village to find out.
cause
A beautiful "beef turnaround"
Wudong Village, located in the north area of Tangxia Town, is rich in natural resources, with 10,000 mu of forest, 100 mu of paddy fields and Liyushan Reservoir, and rich and high-quality mountain spring water resources. Many villagers are engaged in beef cattle breeding and slaughtering, and have always had the tradition of raising cattle and eating beef, and the development of beef industry has a profound foundation.
More than 20 years ago,Villager Feng Guopei founded the first beef restaurant in Wudong Village-Wudong Peiji Beef Villa.With more than 10 years’ working experience in beef slaughter and familiarity with beef cooking, Feng Guopei explored the development path of Peiji Beef Villa, attracted many diners from the city, and the beef restaurant gradually became prosperous. However, in the eyes of the villagers at that time, it was not a wise choice to open a cow restaurant in Wudong Village, a small mountain village with no roads, little fame and lack of funds. "Twenty years ago, everyone thought it was stupid to open a cow restaurant here, but I had my own insistence." Feng Guopei recalled.
The first beef restaurant in Wudong village did not set off a wave of development at that time.Years later, the idea of rural industrial development triggered the inspiration of village "two committees" cadres.Feng Kaihui, then secretary of the Party branch of Wudong Village and director of the village committee, and his colleagues, after comprehensively considering the industrial base, traffic location and historical background,Focusing on the "cattle-eating" industry, the development of Wudong Village ushered in a turning point.
Relying on the "cattle-eating" industry, Wudong Village fought a beautiful "turnaround battle".
In 2016, Jiangmen Avenue and Jiangshun Bridge, the expressway connecting Jiangmen and Foshan, were fully opened.The spatial distance between Wudong Village and economically developed areas such as Jiangmen City, Foshan and Guangzhou has been greatly shortened.The geographical limitation of the small mountain village was gradually broken.
In March 2018, Feng Ciwen, the son of Feng Kaihui, took the lead in setting up the Volkswagen Beef Restaurant, and with the absolute advantage of "sweet water, fresh meat and low price", he made the signboard of "five-hole beef".In just three months, it expanded from 30 dining tables to 130, attracting 50 villagers for employment, and the restaurant quickly returned to its original position within half a year, once again "igniting" the heat of the cattle restaurant.In the same year, villagers were optimistic about the "cattle-eating" industry and raised funds to join the catering industry. Since then, the number of beef restaurants has changed from one to three or five …"Five-hole beef street" began to appear in public view, with nearly 30 beef restaurants at most.
The beef restaurants in Wudong Beef Street are very popular.
Riding on the spring breeze of rural revitalization, the five-hole "cow-eating" industry has taken advantage of the situation, and the single spark of industrial prosperity has become a prairie fire.
In the following years, in order to help Wudong beef brand go further and further, the party committees and governments at Pengjiang District and Tangxia Town gave strong support in terms of people, finance and technology, such as strengthening the upgrading of infrastructure such as road network and power grid, optimizing the rural living environment, introducing the "Cantonese cuisine master" public welfare training class into the village and holding a special beef food festival.
With the strong support of the two levels of government,Wudong Beef Street has a prosperous rural industry, a brand-new rural appearance, rising farmers’ income and rising reputation. It has also been rated as the "Cantonese Cuisine Master" food street in Jiangmen City, and the spectacular scenery like a cloud has become the normal state of Wudong Beef Street.
In Wudong Village, you can choose from a wide range of beef dishes.
Thinking about change
The road to speed up is blocked and long.
Today, Wudong Beef Street has gone through five years. From the initial rapid expansion to the stable saturation stage, the development mode and style of Wudong Village Beef Restaurant are also different, which can be roughly divided into three types:
"mass mode"
Popular Niu Restaurant takes the route of "popularization, popularization and self-service". During the epidemic, it launched a combination package on online catering platforms such as Meituan, which won the love of many diners. Now the dining table of Popular Niu Restaurant has expanded to more than 400.
"animal husbandry mode"
Yi family animal husbandry city adheres to the enterprise management mode, takes the high-end catering route of "refinement and service", attracts young diners to "punch in" through live interaction and short videos, and innovatively launches "online celebrity" curry beef pineapple bag;
"Peiji mode"
Peiji Beef Villa insists on making traditional beef hot pot, which maintains the quality of traditional "time-honored brand" from ingredients to taste, attracting many foreign tourists to find out.
Fresh and tender beef is mouth watering.
Different diners prefer different modes. Searching for "Five-hole Beef" on social media platforms such as "Little Red Book" and "Sina Weibo", in addition to various "Amway" posts and "punch-in" posts, some diners also reported on social media platforms that some restaurants of Five-hole Beef had problems such as poor service, traffic congestion and difficult parking, which caused many comments from netizens and affected the reputation of Beef Street. On the other hand, some stores revealed that internal unhealthy competition such as low prices and food plagiarism still exists.
Feng Haiqiang, the person in charge of Peiji Beef Restaurant, said that outside Wudong Village, many beef restaurants attract customers with the signboard of "Wudong Beef", which has a certain impact on the local business of Wudong Beef Street, and its uneven products also affect the brand of Wudong Beef. It is understood that at present, many beef restaurants apply for registered trademarks in their own names, but the collective trademark registration of "five-hole beef" faces many difficulties.
Wudong Beef Street, which is in the "painful period" of industrial transformation, still has a long way to go from rough to fine.
Caught in Trap
Take the road of characteristic differentiation
How does the five-hole beef float all the way?
"At present, the most important thing for the development of five-hole beef is to practice the internal strength, especially the hygiene, quality and service."Huang Xiaofeng, the founder of Yijiaren Animal Husbandry City, believes that with consumers’ attention to food safety, the quality and hygiene of Wudong beef must be the first condition, and kitchen management and gas safety management should be done well.At the same time, we should cater to the tastes of current consumers and the younger style, and make a beef restaurant with "value", "quality" and "service".
With regard to the overall development of beef street, Huang Xiaofeng thinks that "the catering family in the world is better to develop together than to compete", and "group development" is the inevitable way for the next stage of beef street development. "The so-called’ eat a good person and bring a prosperous street; Eat one person badly and lose ten people.Five-hole beef should be a bright brand like Shunde catering, and it needs the cooperation of beef restaurants to continuously complete and improve the industrial chain."Huang Xiaofeng said.
The quality and hygiene of Wudong beef must be the first condition. Photo by Guo Yongle
Is it feasible for Niu restaurant to develop in groups?
Feng Guopei believes that,"At present, the beef street market has become saturated, and beef restaurants need to show their magical powers and take the road of differentiation and characteristics."
Another identity of Feng Kaihui is the president of Wudong Village Catering Practitioners Association. He believes that the five-hole beef industry has developed step by step. Up to now, apart from strengthening its own control over beef quality and safety,It is also necessary for the government to issue relevant policies and plans to "support" the development of Wudong beef industry., such as the construction of parking lot, to further solve the current traffic and environment of beef street. In addition, he also hopes that the government can guide the village to rebuild the beef slaughterhouse and consolidate the selling point of fresh and high quality beef in Wudong.
Fresh beef freshly baked.
The reporter learned that,The reconstruction and expansion of the parking lot in Wudong Village has been included in the next target plan of the village development.Feng Shaoyong, Party branch secretary of Wudong Village, said that Wudong Village will extend the supply chain around the consumption chain in the future, strive for the simultaneous development of Wudong rural eco-tourism and beef food industry, extend the service chain of Wudong beef industry and consolidate the brand of beef street.
In order to continuously expand the brand of "Five-hole Beef", Tangxia Town has built five-hole paddy fields, five-hole strawberry orchards, five-hole Gesang flower fields and other leisure agriculture based on the advantages of local resources, so as to ensure that the village can enjoy scenery in all seasons.Next, we plan to upgrade the leisure facilities around Wudong Beef Street, and strive to create a rural pastoral beef food corridor that combines rural revitalization with cattle culture products.
Wudong paddy field
In addition, Wudong Village merchants spontaneouslyInteractive experience projects such as go-kart club and CS field camp have been added to expand the beef street format and attract more tourists."The beef hot pot here is very’ food’. When you are full, you can play go-karting, which is most suitable for parent-child travel." Mr. Li’s family came from Panyu and left a good impression on Wudong Beef Street. "I will come again next time!"
Notes on going to the village
Five-hole beef standing in the "tuyere" of prefabricated dishes
At present, Tangxia Town is grasping the opportunity of "100 million projects".Taking the construction of prefabricated vegetable industrial park in Pengjiang District as an opportunity, we will promote the linkage between village enterprises to help strengthen enterprises and revitalize the village, aiming to turn Wudong Village into an industry-driven demonstration village and promote the increase of village collective economy.
"The current prefabricated vegetable industry is welcoming the development of Dongfeng, which also brings opportunities for the development of Wudong beef deep processing industry chain. The two can form an organic linkage to help Wudong beef brand continue to’ go out of the circle’." Luo Cuiling, chairman of Tangxia Town People’s Congress and resident cadre of Wudong Village, said.
At present, there are also many cattle restaurants that grab the "window" of the prefabricated vegetable industry and "test the water" in succession. Feng Ciwen, the person in charge of Dazhong Niu Restaurant, said: "At present, we are trying to make beef ball prefabricated dishes. In the future, we will move from single-mindedness to diversification according to market feedback, and further launch the brand of’ Five-hole Beef’ through e-commerce live delivery."In addition, there are also beef restaurants that plan to set up beef balls and beef offal processing plants to produce instant snacks such as beef jerky and beef balls.
Where to start the development of Wudong beef in the direction of prefabricated dishes?
In terms of policy, Pengjiang District has formulated the "Creation Plan of Precast Vegetable Industrial Park in Pengjiang District of Jiangmen City (2022-2024)".Introduced the "Eight Golden Items of Pengjiang Prefabricated Vegetables",Through government guidance, enterprise participation, standards first and the promotion of the whole industry chain, we will build a "four beams and eight pillars" for the development of prefabricated vegetable industry in all directions.
At present, Wudong Village is fully promoting the construction of the prefabricated vegetable industrial park, and it is expected that the whole industrial chain of production, processing, circulation, research and development and sales of the prefabricated vegetable industry will be built next year. At the same time,Combined with the actual situation, we plan to extend the beef deep processing industry chain, R&D center and production platform, set up an online operation team for prefabricated dishes, and lay out an offline physical market, and constantly explore the brand of five-hole beef prefabricated dishes that will reassure and satisfy consumers.
Finally, Xiaobian also prepared for everyone.
Zhou Bianyou route recommendation,
Free time, let’s make an appointment ~
Route: Liangxi Village-Chen Yuan’s former residence-Wudong Village
Liangxi village
Photo by Guo Yongle
Liangxi village is located in the mountains, just like a paradise, built on the back of a mountain and facing the water. Civilized culture naturally grows and continues in the mountains and rivers, and intact historical buildings witness exchanges. Clear mountains, clear water and Gu Lou … Under the "watering" of nature and history, Liangxi Village gave birth to a unique charm.
Roche Grand Ancestral Hall Luo Kaichuan photo
Photo by Luo Kaichuan, an ancient residence
Here, you can visit the ancient houses, see the memorial archway of "Filial Piety", the Roche Grand Ancestral Hall, the Five Chapels and so on. The ancient buildings of Ming and Qing Dynasties come into view, and the deep alleys paved with bluestone slabs crisscross, and the rural scenery can be seen everywhere in the village, as if you were in just visiting. Walking along the green slate, the memorial archway of Jiexiao, Jinshijing, Qingyun Road, Wubu Hall, Luogui Tomb, Jieshi Hall … Liangxi scenic spots appear one by one.
Photo courtesy of scenic spots
Liangxi Ancient Village has a profound cultural heritage and well-preserved historical buildings. In recent years, it has become a’ punch card’ resort for many tourists. It must be mentioned that there is also a unique B&B in the village-Yuanguiyuan B&B, where the main structure of the original house is preserved, and unique elements such as patio, blue brick wall, gray sculpture, attic, skylight and red brick floor are also preserved. Welcome to Liangxi to experience the historical charm of the ancient village.
[Related Information]
Address: Liangxi Village, Tangxia Town, Pengjiang District, Jiangmen City
Chenyuan former residence
Peng Weizong photo
Luo Kaichuan photo
Chen Yuan’s former residence is located in Kengtang, Shitou Village, Tangxia Town, Pengjiang District. It is a cultural relic protection unit in Guangdong Province. It is a single-story bungalow built in the late Qing Dynasty. Mr. Chen Yuan, a historian, educator and master of Chinese studies in China, was born and grew up here, which was called "national treasure" by Mao Zedong. Today, this building has become the education base of party member and patriotism in our city, and it is also a tourist attraction for future generations to pay tribute to their sages.
[Related Information]
Address: Former Residence of Chen Yuan, Pengjiang District, Jiangmen (north of Huasheng Road)
Wudong village
Photo courtesy of store
The last stop-Wudong Village. This season is the best time to eat beef hotpot! The tumbling bottom of the soup, the thin-cut beef cooked in the pot, the meatballs floating in the soup, and the blood of cattle, bone marrow of cattle, beef venetian blinds … The thought of saliva will flow down.
[Related Information]
Address: Wudong, Tangxia Town, Pengjiang District, Jiangmen City